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Accenture Fuels Retail GroupFuels Retail 2030 Vision
Mark GreggAngie Birch
Image: William Vanderson/Fox Photos/Getty Images
D I S R U P T I O N I S H A P P E N N I N G
Cloud Storage
HyperConvenience
Big Data
IoT
Internet of Things
Intelligent Automation
Artificial Intelligence
Copyright © 2016 Accenture. All rights reserved. Accenture Confidential Information. 3
F U E L S R E TA I L 2 0 3 0 V I S I O N E X P L O R E S
T H E S E C H A L L E N G E S
• Population growth & the
growing middle class in Asia
and Africa
• Urbanisation & changing
transport infrastructure globally
• The sharing economy and
changing vehicle ownership
• Climate change & sustainability
• Impact of electrification & fuels
diversification on the forecourt
• Connected devices & internet-
of-everywhere
• Automation of vehicles
• Payments & loyalty
consolidation on the mPOS
• Bigger data & advanced
analysis and consumption
• Products vs services and the
impact to the C-Store
• Instant comparison & price
transparency
• Mindfulness & ethical
purchasing
• Personal experience vs data
privacy
• Convenience & speed
• Digital & connected immersion
Megatrends Science & Tech Consumer Needs
Non-ExhaustiveNon-Exhaustive Non-Exhaustive
4
Non-Exhaustive
Megatrend
New trends under observation
Sub-Trend
M E G A T R E N D S &
U N D E R S TA N D I N G D I S R U P T I O N
50bn connected
devices by 2020
from 10bn today
Cloud server and storage
capacity has fundamentally
changed computing
>90% of the world’s data has
been created in the last 2
years
89% of 18-24 year olds reach
for their phone within 15mins
of waking up
98% of consumers move
sequentially between screens
& devices to complete a task
The wearable devices market
will grow from $1.4 billion
this year to $19 billion by
2018
80% of consumers are
More likely to recommend
a brand that offers a
simpler experience
Reviews and Word of Mouth
are increasing their influence
on consumer trust
3 of the 5 top global brands
are digital at the core (Apple,
Google, & Microsoft)
By 2025 the percentage of
the world’s population living
in urban areas will be 70%
(50% today)
By 2025 all cars sold will be
connected
Car sharing services are
growing from 2.3m to more
than 12m in 2020
D I G I TA L I S C H A N G I N G T H E W O R L D
Customers
are empoweredDelight and disdain
will be broadcast
Switching is easier
than ever
Platforms and
devices change
the playing fieldMedia, devices and
platforms continue to
be democratized
Pace of technology
and device innovation
is unprecedented
There is a new
face of competitionNew digital competitors
are re-imagining services
New partnerships and new
ecosystems being formed
Engagement is
on their termsThe “funnel” is not
linear, nor circular
Lines are blurring
between marketing,
commerce and service
D I G I TA L R E A L I T I E S W E C A N ’ T E S C A P E
7
T H E C H A N G I N G FA C E O F
C O M P E T I T I O N
F O R E C O U R T T R E N D 1
D I G I T A L P L A T F O R M S A N D O M N I C H A N N E L S
DIGITAL
TRANS-
FORMATION
Tailoring
& Personalisation
Innovation
Focus
Shift in
Power
Dynamics
Merging of
Physical &
Digital
Learning
& Collaboration
Digital
channels &
platforms
The customer no longer has to be onsite to purchase or
receive fuel
2010 < 1 billion smartphone users globally1
2015 > 2.5 billion smartphone users globally1
2020 7 out of 10 people will have a smartphone2
http://www.itproportal.com/2015/02/28/global-smartphone-users-hit-2-5-billion-2015/
http://techcrunch.com/2015/06/02/6-1b-smartphone-users-globally-by-2020-overtaking-basic-fixed-phone-subscriptions/#.x5v8br:gslM
http://www.telegraph.co.uk/technology/mobile-phones/11646593/7-in-10-of-worlds-population-using-smartphones-by-2020.html
• Explore local markets
and customer segments
for new CVP’s
• Test concept’s
• Identify technical
opportunities
• Evolve platform and
channel capabilities
• Build out Data &
Analytics capabilities
Key Considerations
US FuelRewards
scheme in partnership
with Shell3
Filld & Purple delivered
where-ever the customer
is for a small fee.
Brightoil
Gasoline
Hedging App
Trends
8
T H E C H A N G I N G FA C E O F
C O M P E T I T I O N
F O R E C O U R T T R E N D 2
D I V E R S I F I C A T I O N O F F U E L S & N E W V E H I C L E S
2010 the first mass produced plug-in electric car is launched.
2015 17 million natural gas vehicles on the road (2% globally)
2020 14% of new car purchases globally will be electric
• Explore strategic options
• Re-invent brand
• Re-invent from petrol
station to energy hub
• Update marketing strategy
• Customer segmentation
based on fuel type
• Energy supply partners
• Site infrastructure:
• Site staff training
Key Considerations
Production of
Light Duty
Vehicles powered
by petrol is
reducingNew delivery
business models
Shell installing
a nationwide
network of
hydrogen
pumps.
Trends
SUSTAIN-
ABILITY
Emissions
Legislative
Direction
Energy
Efficiency
Renewables
Climate
Change
Managing
Carbon
MOBILITY
Autonomous
Vehicles
Biofuels
Connected
Car
Electric
Vehicles
Natural
GasHydrogen
BP EV
charging
dock at
motorway
station in
France
9
V I D E O
T H E N E X T B I G T H I N G
10
T H E C H A N G I N G FA C E O F
C O M P E T I T I O N
F O R E C O U R T T R E N D 3
F R O M P R O D U C T T O S E R V I C E
Destination service stations are a means to maintain footfall
2015 30% shoppers go online for groceries
2015 Turnover in UK C-Store sector grows 5%
2020 value of UK convenience stores will grow by a further 17% to £44
billion
• Site strategy review
• Customised site formats
• Re-invent from gas
station to energy hub –
and beyond?
• Customer segmentation
based on needs
• Partner brands &
alliance strategies
• Commercial negotiation
& rental agreements
Key Considerations
Convenience is
associated with
service provisions.
Retailer of the year
award had offerings
which included a
butcher, fishmonger
& delicatessen
Major brands are
reinventing the
forecourt experience
to maximise potential
Trends
HYPER
CONVENIENCE
11
T H E C H A N G I N G FA C E O F
C O M P E T I T I O N
F O R E C O U R T T R E N D 4
P AY M E N T S A N D F U E L C A R D S
Payment Types Globally (Worldpay statistics and predictions)
Total turnover value US$, % Total eCommerce market
2014 2019
Credit Cards $577bn 29.9% $603bn 24.9%
eWallets $417bn 21.7% $668bn 27.6%
Debit Cards $387bn 20.1% $416bn 17.2%
• B2B will follow B2C
trends
• Increase in
personalisation,
multiple channels
• Increase in types of
payment acceptance
• Shared API’s, new
business models and
services provided by
third parties
• Legislation
Key Considerations
Tokenised, De-
materialised Cards,
Digital Wallets,
Connected car,
biometrics
Shell installing
a nationwide
network of
hydrogen
pumps.
B2C Trends
BP EV
charging
dock at
motorway
station in
France
Real-time account-
to-account
payments
API economy
Distributed
Ledgers/Crypto
Currencies
B2B Trends – Fuel Cards
Increase in Fuel
Card digital services
Sharing economy,
new customer
segments
Telematics, data,
API’s, personalised
New types of fuel,
vehicles, services
New markets
MOBILITY
Autonomous
Vehicles
Biofuels
Connected
Car
Electric
Vehicles
Natural
GasHydrogen
DIGITAL
TRANS-
FORMATION
Platforms
Innovation
Focus
Shift in
Power
Dynamics
Merging of
Physical &
Digital
Learning
& Collaboration
Digital
channels &
platforms
SHARED
ECONOMY
Ownership
Knowledge
L E A D I N G T H E PA C K
A G I L I T Y
