IMA Group Christian Advertising and Marketing

A comprehensive portfolio ofadvertising and marketing servicesthat can be mixed and matched to

provide a tailor-made solution.

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IMA specialises in looking after the requirements of clientsin this sector. The section is managed by Alison Keaton,an Account Director with over twenty years experience inboth the Christian and commercial sectors. Alison hasworked her way up through the advertising industrythrough Print/Production, Direct Mail management, Mediabuying and Account management at McCann-Erickson,MBNA Bank, Sovereign Creative Marketing, andMDA:Creative.

Her knowledge of the Christian press is extensive and shehas excellent contacts with editors and advertising peoplethroughout the Christian media. (Alison worked for thirtyclients in the Christian sector as a media buyer when atSovereign Creative Marketing, including Tearfund,World Vision and the Children's Society).

Alison now heads up the Christian and not-for-profitsector within IMA Group.Alison has in-depth understanding of the differentdenominations within the Christian Community in the UKand Ireland and understands how to reach all of thesethrough the appropriate creative approach, media andmarketing channels.

Our Christian and not-for-profit sector also specialises infinding corporate sponsors for our clientsso that both partiesbenefit from thetangible andintangible benefits ofsuch partnerships.

Christian Marketing & Advertising Solutions


I would like to take this opportunity to thank the IMAteam in general, and Mike Diver in particular, for helpingto produce the artwork for the first issue of the LinkBrochure in record time.

It has gone down extremely well with our NegotiatingTeam here at Nisa-Today’s, and I hope you maintain theprofessional approach you have shown in producing thisbrochure to meet our deadline.

Barrie Breward, (Nisa-Today’s Marketing Director) March 1995.

“

“Headed up by Mike Diver, our ultra-

modern design studio embraces the

very latest in digital artworking

technology, to produce above and

below-the-line advertising, marketing

and promotional material for a diverse

client base, including many blue-chip

companies and organisations.

Mike joined the IMA team in 1984 straight from college,

beginning his career behind a drawing board as a paste-up

artist, before entering the digital age as an Apple Mac

Operator. From there, he quickly moved through the ranks

to become Studio Manager in 1993.

Since then, Mike has always been diligent in staying one

step ahead of the game regarding change and development

within the industry, whilst his enviable design and artworking

experience, both traditional and computer-generated, enables him to approach and fulfil every brief the studio receives with

consummate professionalism, a keen eye for detail and total dedication across the board.

1/ Brochure for Adlington Hall in Cheshire2/ Packaging for Nisa-Today’s

Design Studio


Electronic Media

Our electronic media business is headed up by Alistair Wheeler.

Alistair founded IMA’s Electronic Media department in 1996 after ten years experience working in Public Relations

and Marketing Consultancy. He is responsible for all client/project direction, working with nominated managers on

individual projects. Like the rest of the Electronic Media team, Alistair has experience in core web authoring

technologies, and specialises in the design, development and integration of web/database solutions. His

marketing background means that he is ideally placed to advise clients on developing the sales and promotional

potential of their websites while taking the necessary technical considerations into account.


Public & Press Relations

IMA PR is headed up by Emma Sadler who is responsiblefor handling various clients’ PR requirements acrossdifferent sectors, creating successful business-to-businessand consumer media campaigns.

Emma joined IMA PR after graduating with a degree inEnglish in 2001. She has developed within the team andnow takes the main responsibility for managing anddeveloping existing and new PR clients within thebusiness, working on co-ordinated projects with other in-house teams. She has established many contacts withinthe trade and consumer media and works closely witheditorial teams on behalf of her clients to achieve goodworking relationships to generate positive column incheson an ongoing basis.

She also works directly with each client to co-ordinate allpress and public relation campaigns, to help create andcommunicate all relevant and interesting news and todeliver key messages as part of a client’s ongoing strategy.

Recent PR campaigns include: Landmark Wholesale – re-launch of its brand and ongoing PR presence, A-Safe

Safety Barrier Specialist – raising profilewithin the trade, Coeliac UK

Charity– rebranding andtargeting new audiences, the

Federation of WholesaleDistributors ‘My Shop IsYour Shop’ campaign –working with national andlocal press to promote

campaign and raiseawareness.

Cunard sponsors Liverpool Seafarers Centre

Registered charity Liverpool Seafarers Centre haslaunched an awareness campaign to tell Merseysidersabout the plight of seafarers and the work that is carriedout at the Liverpool Seafarers Centre in Waterloo.

The Charity is delighted to announce that legendaryshipping line, Cunard, is sponsoring the initiative andwelcome the support and recognition from the mostfamous ocean liners in the world.

Cunard’s links with Liverpool are legendary – thecompany’s first ever passenger service set sail fromLiverpool 170 years ago in 1840, and the Cunard nameis still held in great esteem and affection on Merseyside.

There has been a mission to seafarers in Liverpool since1856, and the recently refurbished centre – now theLiverpool Seafarers Centre – continues to work tirelesslyto make a difference to the lives of thousands ofseafarers from all over the world, continuing the longtradition of Liverpudlian hospitality.

John Wilson, Chief Exec of Liverpool Seafarers Centreexplained: “With Cunard’s support, the Centre cancontinue to provide respite from life on board ship formany, and we are extremely grateful to Cunard for thehelp and support we have received. It is wonderful torenew the old friendship between Cunard and Liverpoolin such a worthwhile cause”.


Photography

Photography is a highly important part of the portfolio of services we offer.

Photography is a highly important part of the portfolio

of services we offer. IMA has a custom-built studio,

equipped with the very latest networked digital imaging

equipment and spacious enough for almost any

photographic requirement. Photography is headed up

by Alan Simpson, who has considerable experience in

many different areas of photography, including, food,

fashion, PR and industrial.


Field Sales & Research

Our range of services spans all aspects ofqualitative and quantitative research from deskresearch through to test selling.

Event Planning & Management

Event management is another speciality, and onethat effectively illustrates our no-nonsenseprofessionalism and sheer versatility.

Over the years we have organised conferencesfeaturing internationally known speakers like HenryKissinger, Denis Healey and David Bellamy along withexhibition stands, road shows, product launches,seminars and activity days.

We can cater for all sizes of exhibition, from simple,portable pull up banners to liaising with the majorexhibitions around the world and providing graphicsfor stands. We can also film your event, which canbe used for further promotions and PR.

Amongst the company's commercial clients over theyears we can count Nisa, the Federation of WholesaleDistributors, Joseph Holt Breweries, National Tyres,Jack Brabham Racing, Makro, Buxton Water, WalkersCrisps and many more. Activities for these clientshave employed the full spectrum of our services andwe would be happy to present these if you wish.


54 Bramhall Lane South

Bramhall, Stockport

Cheshire SK7 1AH

T: 0161 440 2770

F: 0161 440 2771

E: [email protected]

http://www.ima-group.co.uk/christian_marketing_and_advertising.asp


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IMA Group Christian Advertising and Marketing