Illinois State University Athletic Department Presented By: Christen Baumhardt Joel Hartman Sarah Boysen Ryan Patera Adam Garel-Frantzen Scott Verdery Michael Gresher John Wilson Supervised by Dr. James E. Cox, Jr. Historical Background Offices based in Redbird Arena Redbird Arena in its 16 th year Dr. Linda Herman Interim Athletic Director Dr. Sheahon Zenger Hired as Athletic Director in April; starts June 1 Marketing Staff Leanna Bordner, Brad Ledford, and Cory Acree Historical Background Facilities Redbird Arena Richard and Fran Owen Strength and Conditioning Center Hancock Stadium Kaufman Football Building Horton Fieldhouse Redbird Field Adelaide Street Fields Historical Background Sports 8 mens and 10 womens Clients concern Student attendance Informing students about upcoming events Research Methodology Surveyed ISU students Random number table 10 off-campus residences 6 on-campus residences Surveys administered door-to-door at selected sites Research Methodology Data collection Media Why students attend games? Why students do not attend games? Televising ISU games All-Sport Tickets Limitations Profiling Sample Profiling Sample cont Objective 1 To determine the most effective way to market athletic events to ISU students Hypothesis: We feel that expanding the athletic database of studentand increasing advertisement in the Vidette would be the most effective way to advertise. Findings Recommendations Increase advertising in the Daily Vidette To encourage word of mouth communication Put fliers in professors mailboxes Ask them to talk about it in class Implement referral program Reward for individual or organization who refers people to a game Objective 2 To determine the main reasons students do not come to games Hypothesis: We believe many students are not aware of the games and lack knowledge of the teams records. We also think a lack of school spirit exists among the student body. Findings Activities students would rather do than going to a ISU mens basketball game 58.8% go out to the bars 43% go to a movie 35.1% watch TV 22.8% study 8.3% go to the game 9.2% other Recommendations Take steps identified in objective 1 to better inform the student body of upcoming events Work to create an atmosphere of school spirit at games Idea: Student group similar to Orange Krush or Cameron Crazies Objective 3 To determine why students attend games Hypothesis: We believe students go to games because the students enjoy watching sports and the games are fun and exciting. Findings Relationship showing students on-campus attend more games than off-campus students Most interested in mens basketball and football Attended mens basketball and football the most Recommendations Give discounts to students in large groups They prefer going with friends Advertise more to older students Help change negative perception Show how going to games provides fun and exiting atmosphere TV spots, crowd reactions Objective 4 To determine if televising games would enhance students perception and awareness of ISU athletics. Hypothesis: We believe that increasing the number of televised games will increase students overall view of ISU athletics. Findings 40% of sample is unaware ISU games are on TV Of that 40% % would have watched some games if aware 31% of sample watches 3 or more college games per week Findings Recommendations Televise more games Increase awareness and attendance Contact local bars Ask them to put all televised ISU games on their TVs Reach students who go to bars Increase their likelihood of attending home games Objective 5 To determine students awareness of ticket prices and All-Sport Tickets Hypothesis: We believe students are aware of the All-Sport Tickets. However, we think that students are unaware of the pricing of All-Sport Tickets or single game tickets Findings Students who claim to know the price of a single game ticket 27% Of the sample 60% thought the price was over $4 Only 29% were correct at $3 Findings ISU students who claim to know what an All- Sport ticket is 70% Perception of price From the entire sample 46% thought All-Sport tickets were over $40 Only 19% were correct at $35 Findings Recommendations Advertise ticket and All-Sport ticket prices Reach out to off-campus students Provide discount for repeat All-Sport ticket buyers Provide incentives to All-Sport ticket holders Conclusion A Special Thank You to the Athletic Department Leanna Bordner Brad Ledford Cory Acree Also thank you to Dr. Cox for your support. Any Questions??