Illinois CPA Society

Corporate Logo

The world is full of logos that have evolved over time…

The world is full of logos that have evolved over time…

The world is full of logos that have evolved over time…

The world is full of logos that have evolved over time…

A good logo should:

Be a graphic expression of a company or organization

Build value Create renewed excitement about a

company or organization Promote and solidify brand identity

The previous logo Was created about 20 years ago. Was difficult to work with across a wide range of

mediums, especially online. Had the appearance of being outdated and not on-pace

with current design trends. Failed to easily identify the name of the organization. Had a linear, angular and traditional feel that can seem

defensive, closed-off and exclusive. Did not coincide with how the Society wants to be

perceived.

We serve our members differently today than we did 20

years ago, and our new logo should reflect that.

The new logo represents our Mission Statement and defines who we are and what we do.

To provide the highest value knowledge, information services, and advocacy to help members be successful.

Provide a vehicle for member interaction and knowledge exchange

Assist members in their professional growth and development.

Enhance the quality of performance of CPAs. Represent the professional views of members. Promote public awareness of the value and diversity of CPAs. Attract quality individuals to the CPA profession.

The new logo conveys these key components from our Mission Statement.

value informationsuccess

interaction knowledge

growthdevelopment

performance

professional

awareness diversity

quality

Planning for the FutureThe new logo appeals not only to our current demographics, but also to the segments we have identified as significant areas of growth.

Public AccountingIndustry and Business

StudentsYoung Professionals

EducatorsGovernment Affiliates

Its key advantages: Symbolic of a progressive, focused

and forward thinking organization

Clearly states the name of the organization

Warm, welcoming and symbolizes a sense of community

Multiple elements representing multiple member segments coming together to form a solid core

Utilizes a unique blue that is appealing and professional

Sets us apart from other state CPA societies

Easily used at multiple sizes through a wide range of mediums, especially the critical online components

It clearly revolves around the core of our organization,

“CPAs”