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Steve met Steve

Jobs met Wozniak in 1974 at homebrew

computer club

Worked together for Atari Unethical behavior on Jobs part

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Believing the intuition

Slept on the floor in friends' room

Returned coke bottles for the 5 deposits to

buy food Walk 7 miles to Hare krishna temple for one

good meal once a week

He followed his intuition and curiosity whichturned out to be priceless

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FONT WAS BORN

After he dropped out of college, he attended

calligraphy classes out of curiosity. Later, this

helped him develop the Fonts typography

used in computers today. He believes that

nothing that you learn will go to waste. One

just needs to have the vision to put it to

practical use.

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Apple is born

Apple was established

on April 1, 1976 by Steve

Jobs and Steve Wozniak

in Jobs garage.

Apple I personal

computer kit were sold

which were hand-built

by Wozniak.

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Yehihai right choice baby...Apple!

He motivates his people by creating acompelling vision. For example, When Steve

Jobs was recruiting John Sculley, then a VP at

Pepsi, to be the CEO of Apple, he asked, "Doyou want to sell sugar water or change theworld?" Sculley rose to the challenge. Mostpeople will too, if they are challenged to have

loftier goals.

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The NeXTSTEP

Around 1985, he was forced to resign from Apple.

Founded a computer company called NeXT, underwhich the NeXTSTEP software was designed.

In 1996, Apple bought NeXT to use the newsoftware in place of the old MacOS.

Jobs returned to Apple.

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Clash of

the

Titans

In 1996 when Steve Jobs became CEO, Apple was in need offunds. He went to Microsoft and talked to Bill Gates aboutMicrosoft using ideas from Apple. He decided that Gates

should develop a Mac-compatible Windows version and inreturn, he would develop an Internet browser for Windows,which is now the famous Internet Explorer.

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The View from the Other Side

The stage lighting incident goes to show his aim

of perfectionism and how he considers all

possible viewpoints.

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Get set, Go!

Another testimony to his innovative mind is the

Traffic-light design used for applications in

Macintosh. They are deliberately on the left

side of the window, so that one has exercise

the right side of the brain while using them.

The right-brain is the centre for creativity.

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The Apple logo

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Apple's stocks - from bearish to bullish

Jobs first criticized Dell for making "un-innovativebeige boxes.

October,1997 : Michael Dell was asked what he woulddo if he owned then-troubled Apple Computer, he said"I'd shut it down and give the money back to theshareholders.

November, 1997 : Steve Jobs spoke in front of an imageof Michael Dell under a big bulls-eye and stated:"We're coming after you, you're in our sights."

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2006 : To motivate, SteveJobs sent an email to allemployees when Apple'smarket capitalization rose

above Dell's. The emailread:

Team, it turned out thatMichael Dell wasn't perfectat predicting the future.Based on today's stock

market close, Apple isworth more than Dell.Stocks go up and down,and things may be differenttomorrow, but I thought itwas worth a moment of

reflection today. Steve.

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iDictatethe terms

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iNNOVATION

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