mpho thase

DESIGNER EXTRAORDINNAIRE

Papyrus

Justin Miccoli Pearl Zwane

Mosia Senzo

by Jenevieve Lyons

Born to Excel

: 3D Modelstalks shoes!

editorial

As a designer I take pride in the garments I make, I expect you to take time to read about what has been covered with regards to the fabulous world of fashion. If you have always wanted to be a Model we have tips from Justin Miccoli, from 3D Model Agency. Are you struggling to find the perfect fit when it comes to shoes? We have a solution, I do not want to give everything away, however it is imperative that you do not miss the cover story of me , myself and I.

You can drop the team an email: ilaphulamafj@gmail.com, and tell them what you love the most about this magazine

Guest Editor Mpho Thase

It is such a privilege to be addressing a special kind of people to whom I will refer to as fashionistas.

We are indeed a royal group that is in touch with the external shell of our being. Maybe the following saying is true after all: Clothes maketh the man. Fashion is something so beautiful as it unites us regardless of where we come from. One thing is for sure Ngawethu and I are crazzzy about this industry….it boils down to appreciating creativity. Keep your eyes fixed as we explore some of the key components that compliment clothes.

We are Crazy about fashion!

We welcome Guest Editor of this issue Mpho Thase. With the ever-changing world, Fashion Designs plays a significant role in the fashion industry. Designers feel pressured in reinventing themselves so that they remain relevant. It is notable Fashion figures such as David Tlale that set high standards which encourage emerging designers such as Mpho Thase to exercise their full potential.

Editor in Chief Ngawethu Ka Siphiwo

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REGULARS09 Style Doesn’t Have To Be Expensive11 The Stylish Mr Gordon18 Better Understanding of Your Shoe Size19 Yellowbones VS Blackberries21 Trends for The New Year31 A New Resolve39 Behind The Designer : MOSIA SENZO42 Model Feature : Aphiwe Xinwa46 Large Scale VS Small Local Production49 The Economy of Fashion51 Inspired By Africa : Prints & Patterns

FEATURES01 PAPYRUS by Jenevieve Lyons

07 Charlotte Dakallo Mphosa

13 Velly Image & Style

15 Pearl Zwane Talks Shoes!

25 The Justin Miccoli Interview

33 Mpho Thase

37 Shirley Edmunds Interview

41 My African Garment History

45 Fashion From The Web

47 FIDES House of Fashion Designers

contributorsAnam Xinwa

Ngawethu Ka Siphiwo

Pumza Mkentane

Luxolo

The Stylish Mr Gordon

Phumlani Cele

Lisa Baynes

Sinethemba Gayiza

Kaya Nqwelo

Ovayo Matshikwe

Pumza Madayi

Nathi Xinwa

brand newFEATURES

01 PAPYRUS by Jenevieve Lyons

07 Charlotte Dakallo Mphosa

13 Velly Image & Style

15 Pearl Zwane Talks Shoes!

25 The Justin Miccoli Interview

33 Mpho Thase

37 Shirley Edmunds Interview

41 My African Garment History

45 Fashion From The Web

47 FIDES House of Fashion Designers

papyrusby JENEVIEVE LYONS

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Jenevieve Lyons encompasses apparel with an aesthetic quality of that of avant-garde ideals; with ‘performatic’ prerequisites to evoke an emotional response and bring across meaning within the viewer, evidently telling parables through fashion and apparel.

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Papyrus started from the development of a technique. Wet paper moulding. Where one breaking point is used to mould an extraordinary shape. The collection communicates as an eight look collection; with the main concept behind the collection took inspiration from relious symbols worn within fashion. The collection took inspiration from religious symbols other than the usual, exted symbols sampled in fashion. The main inspiration was taken from the pages of the bible, monastic culture as well as catholic nun attire. The collection plays with these different symbols in the use of proportions; long vs short, sheer vs solid, hard vs soft.

The concept of meditation within the monastic culture was explored as further insopiration to convey a sense of escapism within society and the ideal simulated life that is expected, the concept was exaggerated by a hand-developed fabric, a dry rubber cast cracked paint fabric which can be found on the accordion parts of the collection: resembling cracking of the old to reveal the new by turning over page one in life. The collection is aptly called PAPYRUS, as the word bible was originally a dimunitive of biblio ‘papyrus/scroll’, of Semetic origin.

PAPYRUS RETAIL EXTENSION LINE LAUNCHING EARLY 2014. MORE DETAILS TO FOLLOW SOON ON WWW.JENEVIEVELYONS.CO.ZA

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Jenevieve Lyons is a fashion designer who ‘depicts’ visual parables throughout her clothing: referencing strong concepts taken from various fields of study and interpreting them within a fashion context, bringing across strong concepts and ideas in the form of innovative garments with a strong sense of sculpture and moulding.

Jenevieve is based in South Africa.

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CHARLOTTE

DAKALO

MPHOSA

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WHO IS Charllote Dakalo Mphosa? CDM Clothing was established in 2013, the brand aims to incite creativity and elevate the intellectual volume of young and vibrant people by questioning circumstances in society. WHO IS Charllote?

In a few words! She is the “C” in charismatic, the “D” in dazzling and the “M” in mesmerizing. She started her modelling career in 2010, but had to suspend it for about a year and half to focus on her studies. When she finally resumed it a lot of things started taking off. Amongst many of her achievements she was crowned World Face of the Month 2nd Place (Female 16-20 years, October 2012), World Face of the Month 2nd place (Top swimsuit model, October 2012) and World Face of the Month 1st Place (Top swimsuit model, November 2012).

In the same year she was featured on YoMzansi at Rosebank College Fashion Show, she was also the face of Dream Beauties SA 2013. She is currently the presenter of Ngen’eroundin a magazine show at MTTV (Midrand Tembisa Television), in 2012 she was the face of Heartless Fools, a local movie produced by Mandla Ngubane and Thabiso Mhlabvu, and she was also the face of Mr. and Miss Inner City 2013.

The accomplishments that really stood out for CDM is being one of the top 1000 models on Cosmopolitan Magazine, being Top 5 of Miss Mzansi 2013 and being the face of TASA 2013(Traditional Attires South Africa). To top it all she was the Sunbabe of the week on 12 May 2013 and interviewed on Mzansi Magic’s Daily Sun TV on the 14th May 2013. Despite her countless successes CDM aims to achieve even bigger and better things in the near future.

Her plans include launching her own perfume range and juice blend, she is very strong-minded and easy to relate to. At first glance you would never imagine that she has such enormous ideas about business. She works with a dynamic team of individuals from SBBP Mass Media, the creative aspect is handled by graphic designer and art director Elias “Easy-E” Mahlalela who is very passionate about taking the brand to incredible heights. The business operations are overseen by Paul Sambo. Both of them have an interest at heart to see CDM progress into a household brand.

She is certainly not a stranger to Ilaphlam African Fashion Journal, she was featured on the 3rd and 4th editions where she represented other fashion brands with elegance and sophistication.

Her philosophy is that: “Whoever you are, there is some person who thinks you are perfect. There is some work that will never be done if you don’t do it. There is someone who would miss you if you were gone. There is good reason for becoming better than you are. There is a place that only you can fill, so believe and achieve.”

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CHARLOTTE

DAKALO

MPHOSA

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As I am go through life I see a lot of people who always look dreadful in tasteless clothes, yet in the most expensive designer wear. I ask myself do people really think that being in expensive clothing makes you stylish ?

style doesn’t have to be Expensive

WORDS BY LUX

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Do they think people care about what label they wear ? Or are they simply showing off what they can’t afford, because truth be told most can’t afford what they wear. I think people need to learn that being stylish costs zero cents. They are two ways of being stylish. 1. Be born with it or, 2. Learn it over time, because it’s one thing money can’t buy you. Unless you get a stylist which most people don’t afford and still won’t make you stylish, it just makes your stylist a good one. Expensive clothes may attract robbers to mug you or is’kothane to worship you. I don’t mean to say don’t wear expensive designer wear, what I mean is don’t think by wearing designer wear you magically become stylish. NO! It does not work like that.

When shopping for clothes you need to always plan the outfits in your head. It makes life that much easier. The mistake a lot of people make is that they buy things they think are beautiful, yet have nothing beautiful in their own wardrobe to fit this new piece of clothing. So then people end up mixing the wrong things together. They buy these things because they can afford it. If nothing looks good on you in expensive shops try cheaper shops or street venders. In fashion you need to explore.

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Happy New Year friends. In a bid to escape winter in the UK I went into brief hibernation. In fact, the Met Office - the UK’s National Weather Service - mostly reported rain, and rain it certainly did! In a sentence: it was epic! Nonetheless, those rare times when I resurfaced I was able to observe the fashion trends taking London by storm. It appeared that no self-confessed fashionista dare be seen without sporting one of the most notable trends - the cable knit jumper.

The cable knit jumper or fisherman’s jumper, as it is commonly known, is perfect for keeping both men and women warm in harsh winter months. Other than being a great insulator it can easily be paired with smart trousers, as well as casual jeans. The Devil’s in the detail

JUST CABLEWORDS BY THE ST YL I SH MR GORDON

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Every stylish person should be aware of the old adage ‘the Devil is in the detail’. A prerequisite of any good cable knit jumper is that it ought to have a chunky pattern replicated on both sides. Recently, I established that a large array of ‘affordable’ brands did not replicate the chunky theme on the back of their jumpers. My advice to you is don’t be fooled into buying an inferior product. Remember, it must be fit for purpose i.e. keeps the draft at bay. So when winter arrives, in June, this is the must-have item to be added to your collection.

How to Wear IT The fact that you are already reading ilaph’lam magazine means that you more than likely have a love of fashion. Therefore, you don’t need The Stylish Mr Gordon telling you how to wear a jumper. On the contrary; discover your own style, don’t be afraid to explore: trial and error are sometimes essential. The main thing really is to ensure your cable knit jumper is of good quality and has a consistent pattern throughout.

If you really want to press me on how to wear a cable knit jumper, my advice to you is to insert one arm, and then the other; the rest should hopefully follow.

www.thestylishmrgordon.com thestylishmrgordon@gmail.com @stylishmrgordon www.youtube.com/user/StylishMrGordon

In style we trust.

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Velly Image & Style

Velly Image & Style is a brain child of Ngugi Velly Vere who is a young, internationally renowned Zimbabwean born fashion stylist/creative consultant with a unique and fresh eye for fashion that enhances his clients dress sense. He helps clients to create a unique style for themselves that sets them apart from the masses while elevating themselves in their careers whether be it corporate, business, entertainment or any other sphere through dress and etiquette skills. He is also known for amazing creativity in editorial shoots, videos and coordinating events and shows.

In November 2012, Velly was the only and first African who participated in a Fashion One TV Styling reality series show ‘Style Wars’ that was shot in Asia where he gained a lot of international exposure and experience working with top stylists, fashion editors, models and Bigfoot Studios. The show aired in November this year. He is also credited for a Fashion TV show ‘Front Row’ which was shot in the Philippines where he contributed content for a full episode on Africa fashion. With the international experience he gained while taking part in

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Velly Image & Style

reality show, he learned a level of creativity that the fashion industry in Africa is still missing and wants to fill that gap.Subsequent to his return, he then worked alongside some of SA big fashion stylists, some of whom he had worked with before his trips, where he honed his skills while dressing celebrities and well known personalities. Velly then decided to go solo and open his own label Velly Image & Style. His taste is very contemporary and works well with vibrant and fashion savvy people.Velly wants to change the game in the fashion world and provide high-end fashion styling services for at affordable rates. His agenda is to help people to achieve their life goals through dress and etiquette skills through creative thinking and styling. Velly Image & Style can also dress people from your ordinary guy to a well known celebrity for important functions, awards, music videos, photo shoots and also in the corporate world. He believes God called him for the Entertainment and fashion industry to help change those industries. His venture in fashion is not really about money but helping people to dress well so that they can achieve their goals.

Velly is planning on establishing Velly Image & Style in Zimbabwe. Zimbabwean artist are very talented but they can’t break the celebrity wall to be recognisable locally and internationally because of the way they portray themselves through dressing and etiquette.All his clients feel different after working with him; they feel like they own the world. That’s exactly what fashion does, it builds self confidence and empowers. The kind of help he provides could include coaching on styles and colours that suit the person best, or it could be more focused on making change happen now, either by helping someone to shop for the right clothes or helping them put outfits together from their current wardrobe. If it’s in a music video or photo shoot, he dresses them according to the theme and environment so that the dressing speaks well with the environment instead of clashing and makes the video an eye sore.

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The shoe business continues to play a significant role in the fashion business. Gorgeous outfits have to be worn with shoes that complement the look. We get insight of how the business works, as well as tips from an expert in the industry.

WORD

S BY

NGA

WETH

U KA

SIP

HIWO

Pearl Zwanetalks

shoes

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How long have you been in this industry?

I have been in the buying business for close to 10 years now, and have been in the footwear arena for 4 yrs.

What did you study that assisted you to get to where you are in your career?

I studied a diploma in fashion designing, then I went on to study a BCOM in retail management (which I am studying part- time), I have also dabbled a bit in political science through the Thabo Mbeki institute through UNISA.

When did you discover your love for shoes? I did not know that I loved shoes that much to buy them until my ex-boss (now mentor and friend), suggested that I could do well in footwear based on my success rate as a buyer in outerwear. The first few days I thought “What is this?”, it was way too technical and specialised, but as time progressed and through support and guidance I grew to love it, now I am just super-duper passionate about it.

What tips would you give to people who want to get into the shoe Business, being it buying or designing?

First comes love, then after studying for the profession, then get yourself a good mentor to help you learn the tricks of the trade.

Footwear seems to be a bit complex/technical compared to Apparel. What fascinates you most about this field?

What fascinates me is the complex process that goes into making a shoe, from designing it, to finding the mould that will best give the shoe the necessary aesthetic value to bulk manufacturing, to finishing and adding trims

Do you think that a unique skill is required to be able to make it in this business?

Yes, just like any field you need unique skills, in this business, you have to know the intrinsics that come from years of experience and staying close to your suppliers, who ultimately have to make the shoes according to your specifications to business savy-ness.

Which of the two do you find more challenging, buying shoes for men or women? If so why?

I don’t think either is better or more challenging than the other. What I would say though is that, men’s fashion in general is stable and less erratic, while women’s is constantly changing, but the technically pretty much stays the same.

What is currently trending in footwear?

Lots of things are happening in footwear right now, the newest being the hybrid trend which fuses all sorts of looks in one shoe. The sneaker continues to be a big trend with models traipsing down runways in fancy dresses and sneakers. The pointy heel is another trend with update fabric and design uppers. The classic flat from loafers to the French slipper and innovative ballets. For winter, ankle boots and Chelsea are still big, also including the new pointy long boot

Who do you look up to in this business, or where do you draw your inspiration from? This is a difficult question, for myself I enjoy the freedom of designs that come from names like Christian Louboutin, and Manolo Blahnik (I would not mind to get them as a birthday present). However, for the business I look up to different retailers in the US and Europe

What should people consider when buying a pair of shoe?

• Quality is key. Shoes are made for walking.

• Comfort is another big issue. Shoes must be comfortable whether flat or high. For instance some of the pointers you may need to remember when buying shoes are:1. Make sure the shoe provides at least one thumb’s breadth of

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space from the longest toe to the end of the toe box.

2. If you have bunions or hammertoes, find a shoe with a wide toe box. You should be able to fully extend your toes when you’re standing, and shoes should be comfortable from the moment you put them on. They will not stretch out.

3. Women who have big or wide feet should consider buying men’s or boys’ shoes, which are cut wider for the same length

Being in the industry for a while what tricks have you learnt that have made your life a bit easier?

• I have learnt that as a buyer, you need not re-invent the wheel every time (if it’s not broken, don’t fix it). You just need to be creative enough to update a style for your next season’s buy.

• I have also learnt that knowing technical information to make your negotiations easier.

• Suppliers will take your negotiations seriously when you know your product in and out.

What is the one thing that you love most about your Job?

1. That every day is different,2. You are involved in all aspects of the supply chain from sourcing to customers purchasing the product3. It keeps one young: need to stay on top of trends4. Above all, the travelling that comes with it.

When you travel around the world, what are you always on the lookout for which you fill will add value when you get home (South Africa)?

Always looking for newest trends that will excite my customers.

How different is our South African shoe taste compared to the overseas market?

Our footwear taste is very value-driven. South African are always looking for those shoes which have a high value attachment.Another issue is user-friendly footwear. Unlike in Europe where public transport is easily accessible, our customers walk a lot so sometimes, user-friendly takes precedence over the aesthetic

If there is anything you can change about the shoe buying business. What would it be and why?

I would like to see footwear manufacturing in SA growing especially in the area of fashion forward footwear. I would also like to see home-grown fashion footwear from more local designers

Descibe your shoe taste.

Sexy, elegant and colourful

Complete the following sentence: Shoes play a major role in the fashion industry because….

They protect our feet, they complement what we wear and mostly they have a strong correlation in regards to personal identity.

“I would also like to see home-grown fashion footwear from more local designers”

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BETTER UNDERSTANDING OF YOUR SHOE SIZE

You have probably asked yourself the following question: Why is my foot not even in length or width? It all starts at birth.

Note that at foetal stage (around 2 -8months of pregnancy), the baby’s position on the mother’s belly is controlled by the shape or bent of the stomach.

The baby will never stand-up right or sideways, however, the body parts are twisted to accommodate the mothers comfort. This affects a few growing tissues on human being. This is natural and cannot be prevented or altered.For example: Hands tend to differ in sizes, feet will also differ where

one is longer or thinner than the other.

Normally one foot will cross over the other due to confined space inside the belly, this affects the growth of the foot which is beneath.

From birth to the age of +/-20 years, the shorter foot grows to approximately 98% compared to the longer foot.

In a nutshell, our feet are not the same size or width. Therefore the best solution is for mothers to exercise during pregnancy. This assist the foetus, as it can move around possibly change sides. This helps in body parts developing properly. So ladies and gentleman you can ask a friend or sister to help you in measuring your foot. The longest foot is the one that you have to use to fit a shoe when the thought of buying your next pair hits you.

Have you ever fitted one shoe that you plan to buy in a shop and it fits properly? Then the next minute you get home and the other side just seems very uncomfortable to the point where you think of taking it back to the shop?

Allow us to educate you, on what influences the above. So that next time you think of buying a pair of shoes, you have an idea of which foot to use when fitting.

COMP I LED BY PHUMLAN I CELE & NGAWETHU K A S I PH IWO

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t he D I SGRUNTLED DES I GNER Aa i n ’ t scared to te l l i t l i k e i t i s , and somet ime add a l i t t l e

sugar to the honey or sa l t t o the wound .

@N/A 19

Yellowbones vs BlackberriesWORDS BY THE D I SGRUNTLED DES I GNER

If you a person who is not familiar with these terms, you will be asking yourself what is a yellow bone and a blackberry. A yellow bone is a black woman who is light in complexion and a blackberry is a black woman who is dark in complexion. I would never say a man is a yellow bone or a blackberry, because I don’t roll like that.

In our culture it is perceived that if a woman is light skinned she is beautiful, but I say ‘’the darker the berry the sweeter the juice’’ (stole that line from Pac). To me it is as clear as day that yellow bones can be misleading thinking that they’re pretty when they’re not. It is just that the glow of their skin is blinding. So blinding in fact most pro-yellobones are predisposed to shun blackberries on the false promised of lighter beauty - like a thirsty man neglecting the water for a mirage. And now we have these weaves that make matters even worse

and also the make up, where a person puts so much make-up you notice that the neck and face complexion do not match. People are forcing this yellow bone matter down our throats. I have never dated a yellow bone and would not start now; yellow bones do not age gracefully. People even use creams to achieve this yellow bone status and even bleach their skins. But it does not matter what you do, if you were ugly when you were a blackberry, being a yellow bone won’t help you. In a very sad turn of events, I think people hate the colour of their skin and no one can help you get over that, it is all up to you. Look at our celebrities here at home who have gone through skin lightening procedures and still there was no improvement other than being light skinned ( e.g. Mshoza). And then you have yellow bones like Amanda Dupont. Now that is a gorgeous woman, from any angle she is perfect.I prefer dark skinned woman (blackberries) because what you see is what you get. That is why you see in fashion shows

most designers use blackberries, because they make colours pop and bring life to a garment. Look at models like Naomi Campbell and Babalwa Mneno, now that is true beauty. Most people see Alek Wek as being ugly, but the woman is gorgeous, look at her features. If we talk about beauty, African beauty we talk about woman with a glow and no weave, but real hair. Now that our women are doubting themselves, it’s a sad day in paradise. I would love to see the day that our sisters start loving who they are. Black is beautiful and it don’t crack baby. I think most of my friends would disagree with me on this one, because they’re shallow. For them it is all about beauty, skinny and light skinned woman. I guess we will leave this debate for another day. They like superficial women. I like big black women; the bigger the better.

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The holidays have come and gone and

for many of us, the song we are now singing is “back to reality”, however as somber a tune as that may sound, and the reality of our daily lives does not have to void of the 3 FFF’s (fashionable, fabulous and fun). The holiday season was short of nothing fabulous in the season’s hottest colours, prints, silhouette, textures and quirky twists on some of the most celebrated fashion classics and we enjoyed every moment of looking fabulous in all.

It is now a new year and for many New Year resolutions have been set, work on getting thinner, work on making more money, work on being happier etc. and for all the fashionistas the endless list of New Year resolutions is not void of, looking more fashionably fabulous. If the one question you have is how you can maintain your fabulous look from the best of the summer trends as we transition into a new season then your eyes are on the right article.

We are still seeing a lot of color so there is no need to shy away from the hottest Brights of the summer seasons just as yet, but the pastels are getting a deeper tone as we slowly approach the autumn season.

Monochrome two tone has never looked as good as it does currently in the very fashionable geometric prints of the moment.

TRENDSLET’S MAKE IT A FASHIONABLE START TO THE NEW YEAR!

WR I T TEN BY PUMZA MKENTANE

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• Its word up to logos t-shirts and shouting slogans as the most fabulous of the fashion realm across the globe embark on the coolest trend to date, wearing their thoughts on their chests, this is one trend item must have in your wardrobe. You can dress the look down with high waisted denim (jeans and or pencil skirts) or up with tapered pants and a blazer for a more sophisticated twist.

There are two stand out colours that no fashionistas should miss in the wardrobe for the moment – the cool blue and the ever clean white.

Blue is set to get deeper and darker as the season progresses in to the autumns and winter months. For now the royal and icy blues are still a key stand out colour of the moment while blue is safe from head to toe, or worn with light wash denim and it looks even fresher colour blocked with some of the hottest brights of the moment.

White is also a big must have colour of the moment – wear it from head to toe with just a dash of colour in accessories and you are bound to attract the right attention.

The must have list of the moment is endless but we have identified just few of the hottest trends that are must haves for any fashionistas.

• It’s a revival of the sneaker - continue. we saw this almost everywhere in the spring/summer 2013 and the trend is here to stay. This is one fashion trend a lot of fashionistas are embracing, it not only looks cool with just about everything in your wardrobe but it gives anyone that necessary funky appeal.

• Prints are everywhere – print on dresses, blouses, bomber jackets, denims, tapered pants, skirts, you name it and it’s printed. There is nothing not to love about this trend. Whether you

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• Be a fashionable bag lady with the hottest bags of the moment. Gone are the days of many years ago where a bag was just temporary storage for when a lady steps out of home. Bags are now the greatest symbol of ones fashion personal taste and the tip is to always choose a bag that reflects your personality – in colour or shape. The must have bags of the season are, the bucket bag or your everyday casual look, the pretty messenger bag for a more feminine twist on any look and for a more sophisticated appeal, the city bag screams glam from any shoulder. The only fashion ti is to opt for colour and do less of the browns and blacks.

• The bold neck piece as a must trend item just keeps getting better, the days of long chains are becoming a very distant memory in fashion history because fashion looks are worn with the most stunning of neckline bold chains and jewels. It has become almost unimaginable to imagine be-jewelling oneself with anything than other the bold neck piece and it’s not just for the eccentric and creative personas, there are very sophisticated pieces as well.

prefer the feminine soft romantic take on print or the more edgy geometric and quirky prints – you will not go wrong with having prints on your wardrobe. This trends is great because it’s versatile, working on just about every silhouette imaginable and is a wining look on all shapes and sizes – not that fashion ever discriminates.

• It’s no secret that many women love walking tall and now fashion has added the word comfort as key to being heeled up, the chunky heel is not only a chic sophisticated look of the moment but it’s a do for anyone because it’s a heel that can be worn all day and every day. Chunky heels add an effortless chic appeal to any hot look of the moment so this makes

it one of the winning must haves for now. The look is here to stay so you won’t go wrong in investing in a good leather pair of chunky heeled ankle boots for the colder days approaching.

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• Last but not least denim and leather!!! Denim is like the Oprah of talk shows and I need to say anything more. The denim look just keeps getting better and more fabulous with the years.

Leather is the chic look of the moment, it looks best with the denim look of the moment but can also be mixed with any of the hottest looks to up that chic. It’s a new year for and another twelve months of looking more fabulous than the last, the only rule is that in everything remember that it’s about comfort and personality.

The fashion of the now embraces multi-faceted personality of the women of the 21st century, with its beautiful ambiguity between masculine and feminine, strength and fragility, opulence and grunge, past and present. Fashion has never been so pro-individuality so no matter how you choose to adorn yourself in the hottest trend of now – let it be about you.

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THE JUSTIN MICCOLI

INTERVIEW

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The Modelling industry is very competitive. with that said a number of young people are taking interest in this field. We chat to Justin Miccoli founder of one of the best Modelling Agencies in South Africa, 3D Modelling Agency. He gives us an idea of what the industry is about and what it takes to be a model.

I N T ERV I EW BY NGAWETHU K A S I PH IWO

Who is Justin Miccoli? Justin Miccoli is a South African born from an Italian father and a South African mother.I didn’t choose to travel the world but my parents started me off at an early age. I was educated in the UK in a city called Exeter, experiencing and exploring the wonders of the world have been my top priorities and in so doing I have been to 18 countries, lived in 4 and I travelled a lot. My working experience is pretty diverse in 7 different industries.

Recently I became an actor, working with Katie Holmes, Meryl Streep and Jeff bridges and director Philip Noyce on the “Giver” to be released this year in August.

It was one of the greatest moments of my life and a real privilege to work alongside these amazing people.

I entered TV production at the tender age of 19 in Milan, Italy, for the biggest private TV network in Europe where I was trained and specialised in live TV shows from sports to news to live entertainment across Europe.

Briefly explain your job description is and how 3D Modelling Agency came about? I started 3D in 2002 after I sold another agency which was a franchise from Milan, Italy.I knew the production and fashion business was going to be key in Cape Town and I wanted to do my bit to help get us on the world map and consolidate the industry here. Also I loved the idea of helping people start and get ahead in this unique and complex industry.

How did you get into the industry that you are in? I was involved from the age of 17 first briefly as a model for 12 months and then from the production and management side, and of course I believe you love what you attract and you attract that which you love.

How long has your business been operating and are you in a partnership? I started in 2002 and I have no partners at the moment.

What makes your Agency stand out? Or should I say what is special about it? We have a very human and open policy and are willing to break the rules and give everyone possible a chance, we have a solid work ethic and our priority is to seek out and find the best possible deal for our models, artists and kids while synergistically ensuring our clients get the best service with a “better than required “ attitude, we try and do more than was requested each time we get the opportunity.

What do you look for when scouting for a Model? Scouting a model requires time and experience we look for the basics height healthy body and most of all someone that is open and can commit to the industry and its ups and downs.

Do you think there is a definite Life span for a Model?

Basic models have a life span for sure but nothing is stopping

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anyone from creating their own brand and breaking the rules of the game in a positive way,

What advice would you give to aspiring Models?

The best advice is to make sure this is really really what you want and then to go for it with all the time and commitment required.

How do you keep your Models Motivated, especially if they are not lucky enough to be booked? This is one of the hardest things and requires constant energy and upliftment from us as their agents… keep on keeping on, basically things go around and good times are often followed by less good times. It is just the way life works and we should all get used to it and learn to take the good with the bad

Considering the number of years that you have been in this industry, which moment are you most proud of?

The most proud moment is when NELI GALADA, a young girl we signed from Gugulethu was chosen for a major cosmetic campaign and managed to raise herself from her humble beginnings to the top level of modelling in Africa.

Which rule must never be broken in your agency and why? There are no rules that can’t be broken, but just be aware of the ones you break and the consequences and what will happen to you if you break them, in other words be responsible for your actions, because there will be a reaction and a consequence to them.

Are there any physical features that are currently trending within this field that you are currently on the lookout for?

Trends are fast moving at the moment. It’s natural beauty not too diva-ish, more like what you see on TV and in the movies.

Model Agents are usual perceived as very nasty, what is your take given the fact that you are a representative of this industry? I am not sure it’s a cruel industry, actually I believe the opposite to be true it’s a godly and beautiful industry one that holds human beauty at its highest level to be admired, of the few that remain. However you can’t work in an industry and not become tainted by the paint you use each day, it is like any other field. A good example is a police man he

“modelling is a godly and beautiful industry one that holds human beauty at its highest level to be admired, of the few that remain. However you can’t work in an industry and not become tainted by the paint you use each day”

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starts out wanting to change the world full of great intentions honesty and beauty and then over the years all the hard times and hard knocks means he is happy enough to be able to keep himself clean and happy let alone any one else..

Do you just scout for slim, Tall Ramp Models or you have an even distribution of Character Models as well as photographic Models?

We scout for all kinds as our agency includes kids of 6 months to adults of ages up to 80 yrs old.15.

Has modelling evolved over the years?

It’s become safer and more regulated it has lost its innocence and some beauty but in return it is safer for everyone. It is also going much more towards video and internet content. This is a move from the epic beauties of the past to the more essential and natural beauties of today.

Is South African Modelling different to that of Europe as well as American Modelling Industry? Why is it that a very short Model like Kate Moss is doing so well in her industry?

It’s different in that we try and keep our choices in line with the

“modelling is a godly and beautiful industry one that holds human beauty at its highest level to be admired, of the few that remain. However you can’t work in an industry and not become tainted by the paint you use each day”

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culture and people of our country, short models are much more common now a days because as I said before video is taking over from still photography

How often do you monitor the Models sizes?

Normally we have to take sizes when models join us and when they look like they have lost their shape or no longer look healthy

What happens when they gain weight?

We ask them to get into shape again and be healthy again, there is nothing that compels or makes anyone model. It is their choice and if they want to work as a healthy looking person they need to look healthy.

Before important shoots / Events how do you ensure that Models maintain discipline?

We rely on models to be professional and show up on time, there is no discipline from our side as we are not their parents we are their agents and here to ensure they are safe and healthy and professional at all times

In some cases models become victims of substance abuse, do you have any programmes that you run that address and assist in such issues? No we don’t work with anyone that is not healthy or has problems that stops them from working, it is in our contracts and the models sign up to being healthy from the start

Does your Agency put its Models on special diets, if so what kind of eating Plan do they follow?

We don’t really have special diets as each person has a different way of losing weight we simply ask that they employ the best method they have to stay in shape and look healthy

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It is said that Modelling is a very lucrative business to venture into how true is this, and if there are young entrepreneurs that want to get into this business what steps should they take?

Modelling is a very hard business and other businesses are way more lucrative. This is a people business and not really a lucrative one unfortunately in this country it’s very limited. In markets like London and New York it is much more lucrative but it’s also way more competitive. If someone wants to venture into this business they should start by employing experienced and good people to work with them.

Lastly how do people get in touch with your Agency?

The internet is the greatest invention since the wheel…simply google us.

“There is a move from the epic beauties of the past to the more essential and natural beauties of today..”

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A New ResolveWORDS BY L I S A BAYNES

I have always found the week after New Year’s Day very entertaining, because driving around town, there is inevitably a crowd of people on show, out in their hoards attempting to cycle, run or not be dragged away by their over zealous dogs. New Year’s Resolutions are definitely in vogue.

Funny though, that by March, the comfort of a warm bed is far more appealing than the early morning chill, and the once committed, goal-driven novices are now hiding behind excuses and explanations. Don’t get me wrong, I have replayed this cycle many times in my twenty two years, but the predictability of it does get a little boring.

New Year’s Resolutions are a tired tradition that are doomed to fail... Or so it seems. “Get fit”, “Get thin,” “Get healthy,” and other platitudes are a little worn out by now. So why do we put ourselves through the expectations and the disappointments year after year after year. If anything, it’s unkind to ourselves and a little humiliating.

With this in mind, I spent my New Year’s Eve with a friend of mine that I adore, and the resolution lists reared their ugly heads yet again. Interestingly though, I started thinking about the people I know and am influenced by and wondered what my world would be like, if the heroes of my time gave up on their convictions, as easily as I let go of my resolute ideas of greatness.

The passing of Mr Nelson Mandela, a personal, national and global hero, brought to the forefront of all of our memories, the incredible work that he has achieved with his life, by remaining resolute upon his convictions of an equal South African society, achieved in peace and forgiveness. Can you begin to imagine a world, without him, his work, and without the strength of his convictions? What would South Africa look like, without his iron resolve? It hardly bears thinking about.

So how did his personal commitment to the freedom of a nation, outlive the fleeting promise of a New Year’s Resolution? Could it be that his goals, were so deeply entrenched with his beliefs and character that giving up on them, was to give up on himself? Or could it

be that the consequences of his lack of action, were so dire and so tragic, that giving up was too unbearable to consider? I’m not sure if Tata Madiba ever had failed diets and exercise plans, but I know that he succeeded most spectacularly in the things he devoted his life to.

So maybe our resolutions are simply too small, too insignificant and too inconsequential to warrant the effort that is needed to uphold them. Perhaps in aiming for things far greater than our imagined limitations, we’re giving ourselves the license both to dream and to excel. It doesn’t need to be as big as the freedom of a nation, but it does have to be real and remarkable, and something you care deeply about. And even if you miss the mark, by a mile or a millimetre, just by attempting it, you’ll be closer than what you were before.

So dream, take risks and search for significance in even the darkest of places, if you secretly want to own that Fashion House this is the year. Know that there is truth in the statement, that Fortune indeed favours the Brave!

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A New Resolve

dream, take risks and search for significance in even the darkest of places, if you secretly want to own that Fashion House this is the year

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WORDS BY NGAWETHU K A S I PH IWO

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Mpho Thase Founder of the Brand eM.Tee thoughts, derived from her initials is a creative at heart with a talent for threading needles and crafting pieces of art with the use of fabric.

Born in Pimville, Soweto and raised in Rustenburg. She later moved to Johannesburg – Randfontein which is where she is currently based and also operates her business.

She draws Inspiration from the special silhouette that is the female body. The name eM.Tee thoughts, allows Mpho to be in a creative space, where her thoughts are empty, allowing creativity to creep in as and when she gives undivided attention to her special clients.

All this transpires in the customers receiving a unique garment that compliments their personality. After all individuals are different and the needs and taste varies.

After matriculating in 2006, Mpho enrolled at the prestigious London international school of fashion based in Rosebank. However her time there was cut short due to financial constraints.

Her dream was always to qualify and work as a fashion designer and with that in mind she never allowed her situation to bring her down. Mpho believes in the saying: Birds of a feather flock together that meant that she had

to surround herself with people with the same interests as her. With that in mind she teamed up with a group of young, ambitious and innovative designers who had recently formed a clothing brand called Freshwear Clothing.She stepped into her destiny and started working as a designer.

Her key responsibilities included drafting patterns and constructing garments.Through hard work, sacrifice and perseverance the Fresh wear brand grew resulting in opportunities to showcase on various platforms. These included dressing SABC 3 Presenters for a week on contract through their affiliation with Africa Fashion International (AFI).

They also manage to show case at the Virgin Mobile Cape Town Fashion week (2008) as well as the Mpumalanga Fashion week (2009).

The time that she spent with the brand was valuable as she discovered how to develop and hone her skill as a designer. Mpho also gained great exposure through workshops in the fashion industry. That also played a vital role into her understanding what it takes to run a successful and sustainable brand.The style of eM.Tee thoughts is her visual representation of how the female being should be presented therefore she uses her creativity to innovate distinct visual pieces that go beyond the dated nature of retail fashion. Her Uniqueness……. EM.Tee thoughts……”allow me to be lost in creativity” Mpho ThaseThe Collection is rooted in what many describe as retro infused with a hit of contemporary.

Existing fashion trends were adopted and re-interpreted to give off an understanding and feminine feel. The range achieves a sense of simplicity as the detailing on each garment is kept

to a minimum. The art of each garment draws attention to the print on the fabric or the design.

Some of the key elements she has been using on her designs include Peter Pan Collars, Peplum Skirts, shorts and Dresses. Tribal print Fabric, a fusion of fabric were leather is also used a lot on trimming. Her Colour theme is earthy colours combined with bold prints. Mint, fawns, red, beige and pink.

Her products include ready to wear garments (Casual and Chic). Skirts and dresses which vary in silhouette, as well as shirts and jackets. Tailored shorts, pants and jumpsuits are also evident in her broad range.

This young lady designs and creates the most amazing garments, she also enjoys dressing herself. You can spot her in an elegant black dress designed to perfectly fit her petite body. The fun side of her always pops up and is evident in the bright tribal prints she uses for a more girly look. She explains how sexy and feminine she feels when she is wearing peplum shorts with a peter pan top.

SOME OF THE KEY ELEMENTS SHE HAS BEEN USING ON HER DESIGNS INCLUDE PETER PAN COLLARS, PEPLUM SKIRTS, SHORTS AND DRESSES. TRIBAL PRINT FABRIC, A FUSION OF FABRIC WERE LEATHER IS ALSO USED A LOT ON TRIMMING

WORDS BY NGAWETHU K A S I PH IWO

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The work of her hands is doing the talking and more and more people travel to meet her and place orders.

Thus far she is proud to say that she has completed the following projects under her brand: The Tembisa Apparel Expo (2013), the Designer Walk at Centurion (2013), Activist Collective Pop up store (2013) as well as the first Annual West Rand Spring Fashion Show.

You have to show some respect this young lady does not have time to waste, as time wasted is never returned.

THIS CONFIDENT ALMOST 25 YEAR OLD DESIGNER SAYS HER SEWING SKILLS CONTRIBUTE IN HER BEING BETTER AT HER CRAFT AND HER MAJOR DREAM IS SHOWCAS-ING INTERNA-TIONALLY.

...AT THE RATE THAT SHE IS GOING SHE IS REALLY HEADING FOR THE HEAVENS.

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Furthermore she plans to market her brand on a broader scale by supplying a boutique. Then branch out to another province.She does admit that this industry is sometimes filled with adrenalin rush, when there are a number of clients to deliver for within a short space. “In most cases I tend to panic like crazy and giving up seems to be the only option especially when time is against me”. However she admits that she has realised that she tends to be more creative when she works under pressure.

International designer Alexandra McQueen, who passed on is her legend, simply because she was never afraid to break boundaries. She feels that more young designers should step out of the ordinary and start their own studios. “Let us break our own boundaries because that will add to our growth”.

Mpho feels that the fashion industry can be pathetic sometimes however one has to be brave enough to take the risk, elevate their business and put it on a level that is challenging. The important fact is that you overcome those challenges as you will get your reward in the process.

This confident almost 25 year old designer says her sewing skills contribute in her being better at her craft and her major dream is showcasing internationally.At the rate that she is going she is really heading for the heavens.

Her target market is ladies between the following ages 21 – 35 years. These ladies are trendsetters of this planet she emphasis. It is the middle class ladies, self-driven, miss independent who is most likely to be labelled as “Ego centric”. Reality is that all women want to look good as well as stand out.

One of the easiest waysthat Mpho knows ofowning your style isgetting a designer tointerpret you in yourclothing. So what areyou waiting for ladiesshe is only an emailaway:mphothase@gmail.com

alternatively you cantake a drive to herpremises:5 Edwin Street,West PorgiesRandfontein.

Get heads turningand stay fabulous!Mpho Thase has dressedand styled herself for shoot.

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I recently had a rare pleasure, of interviewing Ms Shirley Edmunds aka CRUELLA, former vice president of SARAWORLDWIDE and former head of quality control for RUBEN VALENTINO for this article. Frankly, I expected Ms Edmunds to be nothing other than a stodgy, narrowly stereotypical fashion fundi who thinks the world revolves around her what with being a right hand person to the world’s most famous divina! Ruben Valentino himself. To my pleasant surprise she was a breeze, while she has

more than 15 years in fashion, Shirley is a philosopher down to earth with a humorous side and a charm to boot. She has a holistic look into fashion preferring rather to keep it simple but savvy yet classy. This is an interview ostensibly covering the top 10 things fashion designers do wrong when starting business. Her introspection provides an insight to fashion talent beyond the numbers on a balance sheet. Incubating start ups -too young and small with little or no credit history- can be fuzzy but Edmunds has a gift for picking talent as she has done so for SARAWORLDWIDE over the years. Here are Edmunds insights on what designers do wrong.

In no particular order or priority:

1. Don’t believe your own pressWhile making the pages of Women’s Wear or Vogue is a feather in anyone’s cap, it’s not a million dollar deal. You’re not a star. There is no instant stardom. Making it in the fashion business is not an overnight accomplishment; the product is what it’s all about. It’s not you, it’s your product.

2. Spend now, worry about it later. Designers get caught up in the whirl of PR and putting on fashion shows and waste a lot

of money thinking they can pay the bills later. Edmunds says there is no later. Factors will be focused on your spending priorities. Invest in your product, not your PR, cut out unnecessary fashion shows rather focus on your target market, if you have to put a show together make sure you have buyers on board and by this your core clientele.

3. Wanting to be in certain stores. Designers will underprice their goods in order to have certain prestigious stores buy their lines. Designers reason they can raise their prices later but Edmunds says it never works. Those stores bought you to fit into a certain price point. Slip out of it and they won’t be buying your next line. It may work in one season but not for the life of your company. Factors -in spite of funding you by season- are in it for the long haul. Edmunds says it’s a mistake to think that increased volume will cover the shortfall of underpricing. It only works for off-shore mega producers but by then, you’re not a fashion forward line anymore are you? Most fashion forward lines are domestic producers. 4. Finish on time. In some ways, the fashion business can be very unforgiving. You can’t finish one season late; that will be your downfall. Credibility is everything. On time delivery and garment completion is crucial.

shirley edmundsi n t e r v i e w

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5. Production. You can’t job this out, not if your name is on it. You have to watch all aspects; the fit and finish must be perfect. Your products must match your samples! The returns will not be kind, fashion is brutal!!! Most importantly for up and coming designers have a reliable good seamstress with impeccable finishing quality is everything.

6. Credit worthy storesDesigners make the mistake of assuming a prestigious beautiful store is a good credit risk, by passing mainstay stores. The store is beautiful because they spent a lot of money on it, leaving them less money to pay you! Don’t assume a beautiful store will be a credit worthy customer. You have to take a hard line; honorable long term businesses aren’t built on weak credit.

7. Don’t speculateDo not -do not- over produce. Do not cut extra goods with the potential of reorders in mind. As it is, you’ll get some goods returned (those beautiful stores going out of business) so you’ll end up with more inventory on hand than you’d expected. Pushed for a figure, Shirley says you should never cut over 3%-5% of total orders.

8. Never sell on consignmentIf you can help it don’t do consignment,,,, consignment amounts to lending; why would you lend your customers money? Besides, you never know what you’ll get back.

You won’t be able to use it or resell it to anyone because it’ll be -in a word- shopworn. If a retailer wants the goods on consignment, they’re not committed to you. You’re much better off selling on straight terms, on a straight PO -even with an 80% sell through guarantee than consignment.

9. Hands on all aspectsDon’t rely on consultants. Edmunds says many designers will often job out production oversight to consultants and production managers but you can’t rely on them or abdicate your responsibility. Somebody must watch the watchers and that’s you. A consultant is not vested in your company like you are; they can get another job if your line flops. Another thing, ditch the marketing plan; you don’t need it. Keep it simple, this is a cash business. The sooner you see that fashion is a one season, cash flow business, the better off you’ll be. In short, focus on the long term by minding details at arm’s length, keeping unnecessary extraneous expenses low.

10. Don’t allow one store to dominate your salesAbove all, avoid concentration. It doesn’t matter how big they are, no one account should dominate your customer portfolio. If one account dominates, you can be hit hard if they drop your line. Diversify. One customer should not account for more than 25% of your sales.

I hope you’ll take Edmund’s advice seriously; it’s amazing how much we agree on things coming from different ends of the business that we do. She is a very unusual and admirable person who also agrees that this is a great business to be in. Maybe she’ll write for us at some point; I did extend the invitation.

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Umlazi Born, Mosia Senzo had been anointed to excel in fashion as early as 1990 and lived his teenage years emulating the life of a prominent fashion designer.

It seems as though fashion is tattooed in his heart as he tries by all means to always harness a belief instilled in faith that his dream will one day be a reality seen and appreciated by the world. To Senzo, the approaching half-of-a-decade is foretells success which he says depends on the workforce he is going to have by his side. “The plan is not to conquer Africa but the entire world. I am a great designer and have unique concepts that need to be worn by everyone” said Senzo. He strongly believes that in order for him to take over the world, “I must have as many people (employees) by my side to delegate tasks.”

Los Angeles, Paris, Madrid, Tokyo and London are amongst the international cities he dreads having his signature store at.

A son of Zama and Nkosinathi Mosia, Senzo is the lone boy, his older sister is Slindile Portia and the youngest sister and child is Iviwe Mosia. He attended senior school at Ogwi Comprehensive Technical College and hated maths whilst he had profound love and affection for Art Design. Though his parents have always maintained their strict posture when it comes to how people in their (parents) household behave, “it was always nice being around them and they are fun to be with, and God they are strict. But I am what I am today because of the values they instilled in me. At times I hated them but right now, I love them for having chosen to always do what is right for me” said Senzo.

As much as fashion, or any creative arts job, is seen by the old generation as not a profession that can sustain a family. “my parents were so supportive of my love for fashion. They assisted me pick a great institution where I did my National Diploma in Fashion Design” said Senzo. He studied Fashion Design at Lindiwe Khuzwayo Academy of Fashion Design in 2012.

Whenever the opportunity arises, “I always go out with friends. Always!” said Senzo. He does this to relax and ease his mind and body from the frequently clustered time schedule brought by deadlines imposed by his clients. His signature line is Da Moss Vintage. Inspiration behind the name comes from his deep admiration of Italian fashion and lifestyle, he likes the “classy feel” of it because it is complemented well by his very own personality, “I’m a very classic guy” said Senzo.

behind the designerWORDS BY S I NE THEMBA GAY I Z A

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Senzo feels South African Government is not “supporting the fashion industry” hence many industry players struggle with resources and financial boost needed to buy equipment and resources. It is because of this that the fashion industry has not yet “blossomed” to live up to its full potential. A potential of being an economic driver through employment of talented and passionate youngsters in the many departments that make up a fashion house.

Having witnessed and lived through the difficulties of establishing a brand that people can trust and relate to, Senzo says a breakthrough in the industry only comes with “endless night and sweat” coupled with great communication and networking skills. His breakthrough was exactly the born-child of “strategically spontaneous conversations” with the “right person”, and most importantly at the “right” time. Currently, he is battling with growing his client base thus have a comfortable market share. His way out of this “could be the death of me” phase is ensuring that his brand

is relevant to the countries status quo, pricing based on the economy and focusing more on a strategic marketing plan that will be based mostly on social networks.

Social networks present a direct marketing platform that is cost effective and allows the brand and target market to engage on conversations. These conversations can be anything from politics to the brand itself. It is this conversation that a brand can and should use to win over the heart of the end user by being seen to be relevant to his (end user) lifestyle. If this succeeds then a new client has been clinched and a resident one kept satisfied and pleased. This is exactly how Senzo feels Government can support the industry, by providing “us upcoming brands with more Fashion Fairs so that even though we are poor, people still get to see our work and hopefully become our clients so that we can afford mainstream marketing.”

South African fashion to Senzo appeals because it “allows someone the leisure” of expressing their selves through

clothing and to him, the best clothing item is “suits. I love the best they bring in me.”

His favourite fabric is velvet.

Valentine’s Day is seen as crucial to a relationship by Senzo merely because public display of affection is internationally accepted and allowed on this day. His trick to sustaining a healthy relationship is “commitment, respect, loyalty, care and love.”

To all young and upcoming fashion designers: “They must work hard, believe in themselves and be patient when things do not go the way they want them to be. They must love fashion with passion so they will achieve what they want and prosper in building sustainable brands” said Senzo.

Find him on facebook: Senzo Mlindeli and fan page: Da Moss Vintage.

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MY AFRICAN GARMENT HISTORYOn this feature we look at Africa, cultures and fashion. We learn about the history and dress sense of other cultures in this beautiful continent. This is a one of many, which we will be sharing with our readers.

“Urban Algerian man wearing a burnous( woolen cloth)In Northeastern Africa, particularly in Egypt, styles of traditional women’s pink thongs have been influenced by Middle Eastern culture, this can be exemplified by the simply embroidered Jelabiya which are similarly worn in the Gulf states. The Northwest Africans are less influenced by

/ / / / / / / / / / / W I K I S N I P P E T / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /foreign elements and have remained more in antiquity. The Djellaba (worn in Northwest Africa) shares similar properties with the Grand boubou, the Dashiki, and the Senegalese kaftan. in Nigeria women were head ties In Sahelian Africa, the dashiki,Senegalese kaftan, and the grand boubou are worn more prominently, though not exclusively (theBògòlanfini, for instance, is worn in Mali). The dashiki is highly stylized and is rendered with an ornate V-shaped collar. In contrast the grand boubou is simpler, even more so than the djellaba, though the color designs reach impressive proportions, especially among the Tuareg, who are known for their beautifully dyed indigo robes.

In East Africa, the kanzu is the traditional dress worn by Swahili speaking men. Women wear the kanga and the gomesie.In Southern Africa distinctive shirts are worn, like the long dresses they wear. For instance, South Africa is known for the Madiba shirt, whereas, Zimbabwe is known for the safari shirt.

In the Horn of Africa, the attire varies by country. In Ethiopia, men wear the Ethiopian suit and women wear the habesha kemis. In Somalia, men wear the khameez with a small cap called a koofiyad.”

A P H I W E X I N W AStar sign: ScorpioHeight: 1.65Size: 32Shoe size: 5Education: Diploma in Taxation @ Durban University of TechnologyTwitter: @ aphiwe_xinwaFB: Aphiwe Xinwa

“if you have faith nothing is impossible”

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It took 20 years for SAFDA to be afforded Accreditation Status by Fibre Processing & Manufacturing Sector Education and Training Authority (FP&M SETA).

While two-decades might seem like an eternity, Johnny Modiba, ETQA Manager, issued on 8 January the Notification of Accreditation to SAFDA, which includes Type of Accreditation, Provider Accreditation Number, ETQA ID with FP&M SETA and Accreditation Period.

With provision dates from 11 November 2013 until 11 November 2015, at Level 1 NQF Level 01, SAFDA’s Accreditation Statuses are associated with General Education and Training Certificate.

Simply put, SAFDA will provide general education and training in Clothing Manufacturing Processes, with FP&M SETA giving recognition to those who have gone through such training, as well as:

• Assist the community in accessing services regarding

health and related human rights, perform basic life support first-aid procedures, and demonstrate an understanding of entrepreneurship, while developing business qualities

• Demonstrate an understanding of how to participate effectively in the workplace, an understanding of managerial expertise and administrative qualities; the ability to start and run a business and adapt to a changing business environment and the principles of demand and supply and the concept of production.

While each of the cores has its own code, SAFDA will source materials; make garments; plan time-management; analyse cultural products and processes regarding shape, space and time; establish customer requirement and sell garments.

Other cores include:

• Describing and representing objects, identifying, analyzing and selecting business opportunities, finishing and storing pressed and ironed items, using and communicating numerical data, as well as analyzing how mathematics is applied in economic and socio-political relations.

• Writing-signing for a variety of purposes; engaging in a range of speaking-singing and listening interactions; identifying and responding to different text types; using maps to access and communicate information regarding routes, location and direction.

• Describing and discussing issues relating to HIV/AIDS, tuberculosis (TB) and sexually transmitted illnesses (STIs), and their impact on the workplace.

/ / / / / / / / / / / p r e s s r e l e a s e / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

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“We at SAFDA will have to demonstrate thorough understanding of basic accounting, including contracts and their sources; develop the use of computer keyboard to enter text, plan to manage personal finances and draft a simple business plan,” concludes Ndamase.

As a well travelled fashion-designer, Ndamase has rubbed shoulders and shook hands with dignitaries and Presidents, counting American-born violinist Lord Yehudi Menuhim, former British Prime Minister Margaret `Iron Lady’ Thatcher civil rights activist Rev Jesse Jackson Mrs Coretta Scott-King and educationist Johnetta Cole, The Majesty King Letsie 111of Kingdom Lesotho, South African Politician on goes the list.

True to his belief that: “There is always room at the top,” Sonwabile Ndamase seems to have just begun, and has not let fame sway him from his dreams nor is he discouraged by life’s endless stumbling-blocks. Watch this space for further details.

Contact for media enquiries:

011 402 1661/2

sonwabile@vukanifashions.com

/ / / / / / / / / / / p r e s s r e l e a s e / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

/ / / / / / / / / / / p r e s s r e l e a s e / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

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FASHION FROM THE WEB :

COLLECTED BY PUMZA MADAY I

sourced from umswenko101.tumblr.com stylagang.tumblr.com lufunolookbook.tumblr.com frikansteez.blogspot.com hypemagazine.co.za

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LARGE SCALE MANUFACTURERSsmall local

p r o d u c t i o n

versusI was recently disappointed to discover that a local business that I had worked for, which only sold and supported upcoming South African designers had branched into importing and selling Asian manufactered goods. When I had enquired about the change in product access, I was told that it was cheaper to purchase goods abroad, in Asian markets. I was also told that some small scale South African designers do not produce quality garments yet they sell their products for exceptionally high prices.

This had me thinking and wondering when our country would ever be free from the grip of Asian manufacturers. These manufacturers are always chosen because of their lower production costs, their “minimum wage” workforce, their vast clothing factories and large scale production plants.

I suppose when you are a business owner you try by all means to keep expenses at a low therefore, these Chinese manufacturers would be the obvious choice.

It is indeed a sad reality that most garments in South Africa have the “made in China” label and as these “labels” continue to increase small local business are forced to close. As much as many young people have taken the initiative start their own business in the clothing industry, they simply cannot compete with Asian competition. It is even sadder when you see the very same garment in two different stores, t in two completely different locations, that are aimed at different markets and their garment prices are totally varied.

It is indeed a sad reality that most garments in South Africa have the “made in China” label and as these “labels” continue to increase small local business are forced to close.

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WR I T TEN BY OVAYO MATSH I KWE

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FidesH O U S E O F F A S H I O N D E S I G N E R S

We link retailers who need new and fresh designs in their store with a particular designer who then gets a chance to have his/her designs in the stores without the overheads of running a shop.

Lots of key small medium retailers also gets a chance of having their garments made according to their clients specific retail market without having to go to China or other countries this also cuts costs for the retailer.

Fashion stylists also gets a chance to style the garments and can advise the designers accordingly further enhancing the garment to the retail market.

A win-win situation as far as the designers are concerned as this eases the pressure on them therefore concentrating on their work of being creative.For those designers looking to venture on their own in terms of opening their own shops we offer our services i.e costing, pricing, etc.

The holistic look at a fashion industry, FIDES House of Fashion Designers does not only look into fashion for fashion’s our company has a value added fresh approach to fashion. We are a hub that incubates and grows fashion designers including the following key players in the fashion industry;-

FASHION DESIGNERSPATTERN MAKERSSEAM STRESSESFASHION STYLISTSFASHION ILLUSTRATORSBEAUTY PEAGANTSFASHION WORKSHOPSDESIGNER WORKSHOPSNEW UP AND COMING DESIGNERSFASHION ICONSCELEBRITY FASHION DESIGNERSMODELSCELEBRITY MODELSMAKE UP ARTISTS

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the economy ofFASHION

People change, climate changes, fashion changes and without doubt the economy flanctuates from time to time. Fashion has come a long way throughout the years. We have gone from puplum dresses, umbrella skirts, vintage lace super short shorts and many more and boy there are a whole lot great things coming as years pass. We have found ourselves surrounded by sequence, fur, floral patterns, and vibrant colors and so on.

The fashion world, as I would like to call it, is affected by the economy. Most people shop all the time, so they can wear what is ‘in.’ in all the economic problems it depends on the kind of shopper you are.

However as I have mentioned before, fashion is not the only thing that has been changing, the economy is just as dramatic as new fashion trends.

Shoppers everyday are choosing to buy in discounted stores over the big name brands. Believe me this happens even though the big name brand companies are guaranteed sales and are highly known for best quality. Buying in

discounted stores is a shoppers way to keep up with the constant changing fashion trends without having robbed a bank.

Also, this new market competition has forced brand names, that we know to never have sales, to start competing with these discount stores with some discounted prices of their own.

On my findings I gathered that all brands struggle but often the ones that struggle most are those in small town, and those who are starting out their businesses. Had spent sometime chatting and visiting young designer’s designing studio Yanga Quma in King Williams town. At first it was just me visiting an old classmate and friend but there are a few things that I have learned from my visits. She is also finding it hard to grow her business especially in a small town like King. “The economy is affecting our daily lives and also our businesses. people need to dress up and feel good about themselves but sometimes Brand clothing tend to be expensive for them and because of that they purchase cheap clothing. I certainly hope that things change so that people can buy from us as often and that will help our brands to grow”.

WR I T TEN BY K AYA NQWELO

We have gone from puplum dresses, umbrella skirts, vintage lace super short shorts to sequence, fur, floral patterns, and vibrant colors and so on

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The young Designer admitted that the business for them is slow compared to retail stores. And then there is the shopper’s side, but this side is sometimes confused whether they want to wear designer clothes but mostly they always know just what they want. But same as business owners, they know when cash is floating. I know am gonna sound like am skipping the topic but hear me out. Chatting with a friend one day we argued about fashion designing profession being “dead”, so he said. Just to put you in a bit of green light about my friend, well let’s just say he knows nothing about the world of fashion and it all showed in his statements. However in his argument he highlighted something which I

also knew was one of the biggest problems fashion brands are facing, and that is the ‘Chinese Retail Industry’. Making points about how they have faked everything and all, saying he would rather buy clothing from stores like Identity. And I was like, “as if the Chinese won’t copy a t-shirt from Identity”. I simply reminded him that even the t-shirt he is planning to buy at Identity is a shirt that was designed from scratch by a fashion designer. This conversation also opened my eyes on how little some people know about this industry and about the clothes they wear. No wonder there are people who don’t recognise when an item is fake. These Chinese retailers are cramping our style because we all about originality, Authenticity and we would like to see our South African brands expand and prosper. We want to be known and recognised but we also want to grow economically. This is a call for us all to support the locals, as the saying goes local is lekker, and when we support one another we become a proud nation that helps build on another.

This conversation also opened my eyes on how little some people know about this industry and about the clothes they wear. No wonder there are people who dont recognise when an item is fake.

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Inspired by Africaprints and patterns

inspired by the Motherland

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Inspired by

Africaprints and patterns

inspired by the Motherland

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spire

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BRAND NEW LIFESTYLE MAGAZINE