Industrial Immersion Program

Dr. Kishor BaradDirector, UGP, SBS Ahmedabad

Dr. VK SapovadiaDirector, EEP, SBS Ahmedabad

Industry Immersion

• “Industry” is the aggregate of manufacturing or technically productive enterprises in a particular field, often named after its principal product

• Experience, which comes from having worked within a specific industry for several years

Industry

• Economic activity concerned with the processing of raw materials and manufacture of goods in factories.

Industrial Dispute Act

• “Industry" means any systematic activity carried on by co- operation between an employer and his workmen (whether such workmen are employed by such employer directly or by or through any agency, including a contractor) for the production, supply or distribution of goods or services with a view to satisfy human wants or wishes (not being wants or wishes which are merely spiritual or religious in nature), whether or not,--

• (4) institutions owned or managed by organisations wholly or substantially engaged in any charitable, social or philanthropic service; or

• any capital has been invested for the purpose of carrying on such activity; or

• (ii) such activity is carried on with a motive to make any gain or profit, and includes--

• (a) any activity of the Dock Labour Board established under section 5A of the Dock Workers (Regulation of Employment) Act, 1948 (9 of 1948 );

• (b) any activity relating to the promotion of sales or business or both carried on by an establishment. but does not include--

• (1) any agricultural operation except where such agricultural operation is carried on in an integrated manner with any other activity (being any such activity as is referred to in the foregoing provisions of this clause) and such other activity is the predominant one. Explanation.-- For the purposes of this sub- clause," agricultural operation" does not include any activity carried on in a plantation as defined in clause (f) of section 2 of the Plantations Labour Act, 1951 (69 of 1951 ); or

• (2) hospitals or dispensaries; or• (3) educational, scientific, research or training institutions; or

• (5) khadi or village industries; or• (6) any activity of the Government relatable to

the sovereign functions of the Government including all the activities carried on by the departments of the Central Government dealing with defence research, atomic energy and space; or

• (7) any domestic service; or

• (8) any activity, being a profession practised by an individual or body or individuals, if the number of persons employed by the individual or body of individuals in relation to such profession is less than ten; or

• (9) any activity, being an activity carried on by a co- operative society or a club or any other like body of individuals, if the number of persons employed by the co- operative society, club or other like body of individuals in relation to such activity is less than ten;]

• IIP aims you to learn how to take on the role of a manager in an industry where you have limited experience

• Essentially, success means immersing yourself in that industry

Industry Immersion fosters

• Extraversion• Interaction• Teamwork• Networking,

Expectations

• To develop communication, and interpersonal skills to be comfortable working in teams

• Learn to interact well with others• Share ideas, and contribute in a consistent manner to

group goals while maintain personal integrity, responsibility, and a professional identity

• Learn to manage unforeseen challenges relating to the specific environment

• Innovative thinking • Changes in a variety of parameters such as group• composition, topic matter, deadlines…..

• An important part of being a manager lies in understanding the industry where your product competes

• You don’t actually gets hands-on market experience to understand a market unless you work there

• As an alternate, you really need is the determination to immerse yourself in it by simulation

• When you don’t have actual experience in a market, you first need to understand the customers within that space

• This understanding is achieved by reading everything you can, viewing every video you can, and constantly talking to everyone you can until you get it, until you really understand the industry

• Facilitating students to gain work experience and expertise in their field of studies

• Encouraging students to move up in next hierarchy

• Sensitizing students on important skills required in next hierarchy

• Allowing students to adapt effectively to future position they visualize

• Developing students to become effective leader in next hierarchy

• Developing students' good work ethics

• Expanding students' network of contacts

• Exploiting students capabilities for self realization

• Lead students to capture relevant information and documenting it for effective presentation and self marketing for next hierarchy

Projects – some experience

• As part of the IIP project work, a student was tasked to develop a training manual for the Courier Team, to be used for its new courier induction and refresher programs.

The project objectives drafted:

• To standardise and align existing operational practices

• To increase the courier’s customer service level to greater heights

• To improve the courier’s understanding of the Standard Operating Procedures for the various operations carried out and to increase awareness of the courier’s responsibilities to their duty and vehicle

The way forward

• Environmental analysis• Demand-supply study of the product• competitive analysis • Do a feature-by-feature breakdown• Determine how you might position your product against

a competitor.• Complete a very basic SWOC analysis (Strengths,

Weaknesses, Opportunities, Challenges).• Gather pricing details to figure out how you stack up• Collect any marketing materials you can

Immersion learning

• Specialty knowledge related to the environment• Professional, compliant conduct related to the

environment• Interpersonal, communication, and networking skills• Entrepreneurial mindset• The extent and type of learning can vary depending

on how familiar the students are with the topic and the environment before immersion

• Drafting skill

• Adjust to the immersion environment • Adapt attitudes and behaviors compliant with

the particular environment’s guidelines• Learn by “living” in the environment and by

permitting “knowledge diffusion” from the environment

• The learning is expected to be context-oriented and related to topics and conduct relevant for the environment

Topic Selection & forward

• The topic is timely and of high priority in industry• Immersion learning is context-based• Learning beyond the subject matter• Your current position & role• Where you want to reach in near future?

Attention

• Relevance of the selected research for solving the societal, business and or management-related problem

• Current and novel• Research contribution

• Literature review• Awareness and understanding of range of

appropriate theoretical perspectives• Methodological approaches• Strong discussion• Flow• Logic

• Reference• Presentation• Titles• Subtitle• Charts• Tables• Annexure