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Executive Program in Business Analytics

INDIAN INSTITUTE OF MANAGEMENT - CALCUTTA

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IIM Calcutta | Executive Program in Business Analytics

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Executive Program in Business AnalyticsConsequent to decades of information technology deployment, organizations today have moreinformation at hand about their business environment than ever before. But in many cases theinformation is not being utilized to out-think the rivals. Thus organizations are missing out on a potentcompetitive tool. Business Analytics is all about sophisticated quantitative and statistical analysis andpredictive modeling used towards building competitive strategies around data- driven insights that inturn generate impressive business results. Exemplars of analytics are using new tools to identify theirmost profitable customers and offer them the right price; accelerate product innovation; optimizesupply chains; and identify the true drivers of financial performance. A wealth of examples--fromorganizations as diverse as HSBC, PepsiCo, Amazon, Barclay's, Capital One, Procter & Gamble, Wachovia,and the Boston Red Sox--illuminate how to leverage the power of analytics. This executive long distanceprogramme is designed to expose participants to state of the art tools and techniques of analytics Theprogramme coverage would include discussion on topics such as Data Mining, Soft Computing, Design of Experiments, Survey Sampling, Statistical Inference, Investment Management, Financial Modeling,Advanced marketing Research etc. The overall value gained at the end of the programme is expected tobe a solid foundation in topics needed for building capabilities to take on the new form of competition.This executive long distance programme is designed to expose participants to state of the art tools andtechniques of analytics The programme coverage would include discussion on topics such as DataMining, Soft Computing, Design of Experiments, Survey Sampling, Statistical Inference, InvestmentManagement, Financial Modeling, Advanced marketing Research etc.

The overall value gained at the end of the programme is expected to be a solid foundation in topicsneeded for building capabilities to take on the new form of competition..

Program Directors/Faculty

Professor Rahul Roy will lead the programme along with select faculty from IIMC.

Admission Requirements

Professionals interested to build a career in Analytics. The programme would demand adequatefamiliarity with high-school level mathematics.

Eligibility

x Applicants should be working professionals/self-employedx Engineers, Post Graduates & Graduates with minimum 50% marksx Minimum 2 years of work experience (full-time paid employment) post completion of

graduation as on Application Closure Datex Screening and selection will be done solely by IIMC.

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Program Duration & Schedule

ScheduleClasses will be conducted on Saturdays and Sundays

x 1st Term - 9.00 am 12.00 noon andx 2nd Term- 9.00 am 12.00 noon and 3.30 pm 6.30 pm

DurationOne Year.

Course Detail

The indicative Course Content is as below.Term I

x Duration : 6 months

x Campus visit : 2 days

Finance" Conceptual framework of financial reporting; Corporate Financial Statements" Understanding Corporate Financial Statements; Balance Sheet; Profit and Loss Statement; Cash

Flow Statement" Choice of Accounting Policies and Financial Reporting" Analyzing Financial Statements; Financial Ratios" Performance Metrics: Select Industries" Cost basics" Using cost information for managerial decisions

Marketing" Core Concepts of Marketing" Strategic Issues for Marketing Decisions" Segmentation, Targeting and Positioning Decisions" Consumer Behaviour Models" Elements of Marketing Mix: Product Decisions, Price Decisions, Placement Decisions and

Promotion Decisions

Economics" Introduction Indian economy in international perspective challenge of economic

development" Basic elements of Supply and Demand competitive market, Supply and Demand curves

equilibrium price and quantity how government can influence the price" Measuring economic activity - Gross Domestic Product (GDP) ways of calculating it real and

nominal GDP price index" Theory of income determination aggregate demand and recession inflation - multiplier

model" Economic policy fiscal policy: impact of government expenditure and revenue in the economy

fiscal deficit: crowding out and crowding in

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" Monetary policy banking and supply of money Central banking and impact on output andprices

" Open economy macroeconomics balance of payments foreign exchange markets incomedetermination in an open economy

" Globalization comparative advantage and international trade tariff protection and industrialpolicy

Strategy" Strategy and strategic management process" Evaluating firms external and internal environments" Business-level strategies" Corporate strategies" Strategic alliances and M&A" Strategy execution" Strategic decision making" Managing across borders

Operations" Exploratory Data Analysis" Decision Making Under Uncertainty" Survey Sampling Business Applications" Risk Management" Business Forecasting" Industrial Experiments For Quality Management

Information Technology" Business Decision Modeling Business decision making situations modeled using Excel; solution

generation and scenario analysis"

Data Management & Analysis Information representation of enterprises, knowledge discoveryand decision support" Enterprise Systems in the Digital World E-business systems, IT integration of value chain

Term II: Advanced Topics Specialization wise" Duration is 4 months + 2 months of project work" Campus visit-2 days: Project selection, Team formation)" 4 specializations: (Computational) Finance, Analytical Marketing, Operations, and IT

Certification

IIM Calcutta will directly award the certificate of Executive Programme in Business Analytics toparticipants who complete the programme successfully. IIMC will also offer Alumni status to itssuccessful participants.

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Registration Information

Application Closure 30th October 2010

Program Fees

For Indian Students

Application Fee ` 2,000/-Program Fee ` 2,05,000/-Registration Fee - Campus Fee ` 15,000/-Total Fee ` 2,05,000/- + ` 15,000/-

x Programme fees are payable online or through DD drawn in favour of HughesCommunications India Limited.

x Campus fee is mandatory and will be payable by student directly to Indian Institute of Management Calcutta.

x Campus fee includes Books and Study Materials Fee for the complete programme.

x Fee once paid is neither refundable nor transferable towards any otherstudent/programme/batch

x Initial Payment * of Rs. 40000, paid at the time of application, will be refunded completely if the applicant is not selected by the institute. This does not include the application amount of

Rs. 2000/-

x Applying to the programme does not confirm application acceptance/clearance of scrutiny

x Initial payment will not be refunded if the applicant is offered a seat for the program anddoes not join before the date mentioned in the offer letter.

x The selection offer letter is for a specific batch of a programme. Neither the offer foradmission nor the initial amount is transferable to any other program or batch.

x Up to 80% of the Programme Fee can be availed as Customized Education Loan from leadingbanks to enable the participants to spread the repayment over a longer period. However, theapplicant shall be eligible for bank loans as per the concerned bank norms. Neither HughesEducation nor the Institute will be held responsible for any delay in disbursement of the bankloan.

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Installment Details

Installment Date Amount INR I 2010-11-25 Rs. 2000 + Rs. 40,000(At the time of Application)II 2010-12-24 Rs. 45,000

III 2011-03-20 Rs. 60,000/-IV 2011-06-20 Rs. 60,000

Documents required for Application

x Passport Size Photographs 1x Educational Records

1) 12th Mark Sheet2) Attested mark sheets for all the years/semesters of graduation. Please note graduation

must be a degree. This must be your enclosure, failing which your application will berejected.

3) Attested mark sheets for all the years/semesters of Post graduation.(if any)x Employment Records

1) Experience certificate(s) towards proof of work experience in current employingorganization as well as previous organizations, wherever applicable. (It includes joiningletter and the leaving letter from the companies concerned.

2) Proof of current employment .Latest pay slip of the current employing organization orletter from current employing organization. Please provide IT Return statement if self employed.

x Statement of Purpose (Specifically Mentioning Date)

The application will be rejected in the absence of any of the above documents

Contact

MSL Learning Systems Pvt. Ltd.SCO 21 & 22, Sector-14,Gurgaon 122001HaryanaPhone: 0124-4767000