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IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

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Page 1: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

2nd Annual Regional Safety Conference

Emerging Vehicle Safety Technology

October 18, 2007

Stephen Oesch

Page 2: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Insurance Institute for Highway Safety (IIHS)

Identify and develop countermeasures to reduce human and economic losses on our nation’s highways

Highway Loss Data Institute (HLDI)

Gather, process, and publish data on ways in whichinsurance losses vary among different kinds of vehicles

Page 3: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS www.iihs.org

Page 4: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Motor vehicle crashes, 2006NHTSA

5,930,000 police-reported crashes

2,575,000 injured

42,642 killed

Additional crashes that aren’t reported to police but result in insurance costs

5,930,000 police-reported crashes

2,575,000 injured

42,642 killed

Additional crashes that aren’t reported to police but result in insurance costs

Page 5: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Auto Insurance losses from motor vehicle crashes2006

20 million claims

$27 billion in collision coverage losses

$18 billion in property damage liability coverage losses

$32 billion in injury claim losses

– $22 billion in BI coverage

– $6 billion in PIP coverage

– $4 billion in MedPay coverage

Page 6: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Everyone is curious about the car of the future

Page 7: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Continuum of safetyReducing crashes and their consequences

Page 8: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Normal drivingMultiple sensors monitor driver and vehicle to identify potential hazards

Page 9: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Reducing the risk in high-risk situations ESC helps vehicle stay on intended path

Page 10: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Reducing risk in potentially dangerous situationsWarn driver and reduce vehicle speed

Page 11: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

When crash is inevitablePrepare safety systems for impact

Page 12: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Crash sequence beginsDeploy airbags

Page 13: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

After the crashAutomatically notify emergency personnel of crash severity and location

Page 14: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Normal drivingMultiple sensors monitor driver and vehicle to identify potential hazards

Page 15: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

2006 BMW 5 series

Parking sensors$1,520

Page 16: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

2006 BMW 5 series

Adaptive cruise sensor$1,908

Page 17: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Reducing the risk in high-risk situations ESC helps vehicle stay on intended path

Page 18: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Page 19: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Percent of vehicle models with ESC

0

10

20

30

40

50

1995 96 97 98 99 2000 01 02 03 04 05 06 07

model year

standardoptional

Page 20: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Federal rule on ESCApril 2007

ESC will be required on new passenger vehicles

– September 1, 2008: 55% must comply

– September 1, 2009: 75% must comply

– September 1, 2010: 95% must comply

– September 1, 2011: 100% must comply

Maneuver test requirement

Hardware and software requirements

ESC will be required on new passenger vehicles

– September 1, 2008: 55% must comply

– September 1, 2009: 75% must comply

– September 1, 2010: 95% must comply

– September 1, 2011: 100% must comply

Maneuver test requirement

Hardware and software requirements

Page 21: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Reducing risk in potentially dangerous situationsWarn driver and reduce vehicle speed

Page 22: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Page 23: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Page 24: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Success of technologies depends on answers to three questions

What is size and nature of crash problem addressed?

What kinds of information will elicit right responses from drivers?

How will driver behavior change in response to technology?

Page 25: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

What accounts for spectacular success of ESC?

ESC prevents many run-off-road and rollover crashes, types that often result in serious injuries and deaths

ESC takes action for driver

Page 26: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Lane departure warning system

Camera mounted behind rearview mirror looks at road ahead and monitors vehicle position in relation to lane markings. If vehicle wanders out of lane, driver is warned with sound, visual, and/or haptic signals.

Camera mounted behind rearview mirror looks at road ahead and monitors vehicle position in relation to lane markings. If vehicle wanders out of lane, driver is warned with sound, visual, and/or haptic signals.

Page 27: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Study of lane departure warning systems

About 6 million crashes involving passenger vehicles in US each year

Assumptions about system

– alert always given when changing lanes unintentionally (no turn signal)

– estimated effect on crashes based on effectiveness of rumble strips

Page 28: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

About 5,637,000 crashes would not be affected

Rear-end crashes

Angle crashes

Crashes involving intentional lane changes or avoiding obstacles

Crashes due to vehicle component failure (e.g., tire blowout)

Crashes due to roadway defects (e.g., potholes)

Crashes due to speeding/reckless driving

Page 29: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Of remaining 363,000 crashes, estimated reductions if all passenger vehicles had lane departure warning systems

estimated system effectiveness

estimated crash reductions

single-vehicle drift-off-road

crashes33% 56,000

drift-out-of-lane head-on

crashes22% 7,000

drift-out-of-lane sideswipe

crashes25% 40,000

Page 30: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Page 31: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Reflector posts

Page 32: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Effects of adaptive headlights are unknownEstimated effects based on reflector posts

Reflector posts help improve view of narrow and curved roads ahead

Studies indicate that reflector posts increase nighttime driving speeds

Some evidence indicates that reflector posts increase nighttime injury crashes

Page 33: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Summary

Assessing potential benefits of crash avoidance technologies isn’t easy

Most crash databases lack sufficient detail to determine magnitude of problem addressed by each technology

Multiple technologies often introduced simultaneously

Changes in driver behavior difficult to predict

Page 34: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

When crash is inevitablePrepare safety systems for impact

Page 35: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Mercedes Pre-Safe

Page 36: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Crash sequence beginsDeploy airbags

Page 37: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Automakers are accelerating introduction of side airbags with head

protection; one reason is that they know

consumers are paying attention to results

of IIHS testsRearseat cushion

Page 38: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Page 39: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

0

10

20

30

40

50

60

1997 98 99 2000 01 02 03 04 05 06 07

Percent of vehicle models in U.S. with side airbags as optional or standard equipmentBy type of side airbag, 1997-2007

head and chest

chest

head

year

Page 40: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

After the crashAutomatically notify emergency personnel of crash severity and location

Page 41: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

Automatic crash notification systems

BMW BMW Assist

GM OnStar

Lexus Lexus Link

Maybach Tele Aid

Mercedes-Benz Tele Aid

Rolls Royce Rolls Royce Assist

Volvo On Call

Page 42: IIHS 2 nd Annual Regional Safety Conference Emerging Vehicle Safety Technology October 18, 2007 Stephen Oesch

IIHS

www.iihs.org

For more information: