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Cloud as a Reality: The Upcoming Decade of Computing and the Windows Azure Platform

CLD10

THEN NOWBig Shifts: Opportunity and Risk

Learning from the Past

Customer Needs Driving Shift

as a Service”

Reduce Capital Expenditures

Focus Spend on Core Business

Departmental Agility

Globalization

“IT

IT as a Service

Platform

Infrastructure

Softwareas a Service

as a Service

as a Service

EmpowerUsers

Rapidly Develop

Applications

Minimize HW Management

Develop into the template.

Emphasize the middle row

Design Principles of The Windows Azure Platform

API’s

Automated Management and Maintenance

Microsoft Partners

OSHardware

Economic Principles of the Windows Azure Platform

Dedicated

Shared

At scale, shared cloud will be more attractive for price sensitive workloads.

CO

ST

QUANTITY

Core Developer Needs

Computation DatabaseComposite

Applications

The Windows Azure Platform

Developer ExperienceUse existing skills and tools

The Windows Azure Platform

Compute Storage

Azure

Management

SQL Azure

Developer ExperienceUse existing skills and tools

The Windows Azure Platform

Relational Data Base Self Managed Familiar Skills Elastic Scale

AppFabric

Service Bus Access Control

The Windows Azure Platform

Developer ExperienceUse existing skills and tools

Developer ExperienceUse existing skills and tools

The Windows Azure Platform

How Partners Benefit

Global scale

Faster Go-To-Market

Lower cost

Developer

ISVWeb

Repeatable Solutions

Easy POC

Shorter sales cycle

Implementer

IntegratorCustom Dev

Upsell Opportunities

Easier Customer Acquisition

Infrastructure Extension

Aggregator

ResellerHoster

Partner Testimonials• Our vision is to become the unquestioned leader in our

markets.• Our mission is to unlock our potential so that we can in turn

help our customers unlock theirs.• We believe that the key to maximizing both our customers’ and

our own potential lies in an open approachJurgen “Rudy” Engert

Real Collaboration. Real-Time Results TM

to help produce:23% of the world’s chemicals

62% of the world’s Liquid Natural Gas

20% of the world’s electricity generation

36% of the world’s nuclear energy generation

17% of the world’s refined products

works with:23 of the top 25 petroleum companies

47 of the top 50 chemical companies

19 of the top 20 pharmaceutical companies

30 of the top 50 nuclear power plants

More than 650 fossil power plants

Our business unit:

Annual sales US$ 2 Billion

9,000 employees

Serving 35,000 customers

In over 200,000 locations

Across 180 countries

With over 600,000 active software licenses

We consume….

We consume….

Business Situation: The Way It is Today…

The power generators provide….

We PAY the price….

One month later….

Real Collaboration. Real-Time Results TMNOT…!!!!

The Invensys Vision, Microsoft Windows Azure enabled…Concept: dynamic energy pricing

Vision High-level Architecture… Vision Realized…

Consumer Rich Internet ClientEnergy ControllerRegistrar

Windows Azure Cloud

Energy Controller Service

Client

UtilityDesktop ClientHealth Monitor

UtilityDesktop ClientRegistrarEnergy Pricer

App Fabric Service Bus

Registrar Service

Aggregator

Health Monitor Endpoint

Energy Pricer Endpoint

Web

Work

er

Registrar Endpoint

<Dynamic Price>

We will consume wisely….

We will consume wisely….

Soon… Invensys Led, Microsoft Windows Azure Enabled…

The power generators will provide….Smarter, cleaner…

And one month later….

Real Collaboration. Real-Time Results TMWe are in the clouds, so our customers won’t be…!!!!

We have the power in control….

Partner Testimonials

We are a world-class development company where personal development, growth and learning are encouraged and supported.  We do this with an eye on leveraging your IT investments to achieve the maximum benefit.Tom Cole

Easy POC Annuity relationship Why we use the Windows

Azure Platform

Partner TestimonialsThuzi’s team is a unique group of people who bring a wealth of world-class, hands-on experience to the development and delivery of activated business solutions. We are specialists in on-line brand conversion and accelerated growth, utilizing the power of viral marketing.Jim Zimmerman

Only use cloud Ability to focusWhy we use the Windows

Azure Platform

Offers and Programs to Get You Started

MSDN Premium

BizSpark MPN Discount

Introductory Special

Development Accelerators

+ Free off-peak ingress through October 31, 2010

MicrosoftBizSpark™

Get Started

Download the SDK and other development tools

Leverage the Technical Training Kit

Get architectural guidance for migrating your application

Use the Application Assessment tool

Enroll in Microsoft Platform Ready

Use Microsoft® Pinpoint TM to help sell your application or service

Leverage our selling guidance, tools and materials

Plan Your Business

Train your team and develop solutions

Go to market

View offers and programs which help you get started today

Learn how to develop a practice around Windows Azure

Use the TCO and ROI calculators to learn how Windows Azure can help your business

Read white papers on how to take advantage of the Windows Azure Platform

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ASUS Notebook PCMicrosoft Lifecam HD-

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© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to

be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.