IEEE China Office

Lan WangProject Manager, IEEE China Office

Kolkata, IndiaMarch 2012

IEEE China Office

IEEE China Office

Approved by IEEE BoD in 2006Strategy

– Increase visibility of IEEE and its members in China

– Further local engagement of and collaboration with IEEE Members, industry, government, academia and related organizations

– Maximize IEEE influence and impact locally through valued programs, products and services

IEEE China Office

Location

Science Park of Haidian District, Beijing

3

IEEE China Office

Location

Science Park of Haidian District, Beijing

4

IEEE China Office

Tsinghua University

Peking University

Chinese Academy of Sciences

IEEE China Office

Location

Science Park of Haidian District, Beijing

5

04/20/23

IEEE China Office

Global Offices

China OfficeChina Office

Frank ZhaoProduct Manager

Frank ZhaoProduct Manager

Lan WangProject Manager

Lan WangProject Manager

Violet ChengOffice Admin

Violet ChengOffice Admin

Staff

Ning HuaDirector of China Operations

Ning HuaDirector of China Operations

Qing LiClient Srv. Mgr.

Qing LiClient Srv. Mgr.

Standards Manager

Standards Manager

2012 Planning

Conference Manager

Conference Manager

2012 Planning

IEEE China Office

What we do in China

04/20/237

Membership Activities Standards Activities Technical Activities

Educational Activities Publication Activities Corporate Activities

Serve, support and engage members and volunteersMembership developmentLocalize materials – website, flyers, etc.

Attract Chinese companies to SAWorkshops / seminarsDevelop relationship with local SDOsStandard education

ConferencesChaptersCertification programs

Promote IEEE’s visibilityEngage with governmentSupport IEEE President visits

Attract Chinese journalsSpectrum Chinese versionIPR protection

Accreditation/ University program evaluationTechnical English ProgramTISP

IEEE China Office

Membership

IEEE2011: 9,2732006: 4,300

Higher grade: 73%Students/GSM: 27%

Opportunity/Challenge

Chinese Institute of Electronics: 100,000China Computer Federation:

14,000China Institute of Communication:

80,000Chinese Society for Electrical

Engineering: 100,000

04/20/238

IET

2011: 3,500

Higher grade: 18%Students: 82%

115%

IEEE China Office

Conferences

IEEE

2011: 1952006: 67

Opportunity/ChallengeNumber of scientific and technical

paper published by Chinese authors in 2010*,

In English: 121,500In Chinese: 530,600

04/20/239

IET

2011: 12

Quantity? Quality?

191%

* Data from Institute of Scientific and Technical Information of China

IEEE China Office

Standards

IEEE-SA

14 Chinese corporate members10 Standards initiated by Chinese

corporations3 MoUs with Chinese SDOs

Opportunity/Challenge

Standards as a tool for China’s (indigenous) innovation

Standards-taker->Standards-shaperIn 2010, China initiated 227

international standards *

04/20/2310

“ For China, an ‘international standards’ is a standard developed under the umbrella of an international institution recognized by China, in most cases the United Nations. Standards developed by US or EU SDOs are not recognized”

* Data from Standardization Administration of China

IEEE China Office

Educational Activities

IEEEAccreditation workshops

2006/2007/2008/2009/2010

University program evaluations3 evaluations in 2011

T-I-S-P workshop2009

Technical English Program2010, 2012 (planning)

Opportunity/Challenge

Market volume of China continuing professional education*

17B USD

04/20/2311 * Data from China Higher Education Reform and Development Network

IEEE’s business model?

IEEE China Office

2012 and BeyondMembership growth to 10,500 by end of 2012

China should be among top 4 in 5 years

Consolidate conferences in China Streamline the process to increase high quality conferences

while reducing the number of low quality events

Increase China participation in SA International standards -> Global standards Standards education

Evaluate Chinese continuing education market, and develop a business plan to tap into this market

Technical English Program Workshop (2012)

cn.ieee.org IEEE Spectrum Chinese version Chinese social media (weibo)

04/20/2312

IEEE China Office

Summary

China has been moving into technology-centered global competition, which means great opportunities for IEEEIn almost every aspect of IEEE’s businesses in China, we have been enjoying pretty rapid growth while facing serious competition and challengesSignificant differences existing across countries may require IEEE to find its own approaches to face competitions and cope with challenges IEEE China Office is the Operations Center in China to develop IEEE’s activities in China

04/20/2313

IEEE China Office

04/20/2314

Thank you!