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IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes [email protected]

IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes [email protected]

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Page 1: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

IdMRCTHEME

Design Information & Knowledge

Estimating and ManagingThrough Life Costs

PresenterLinda Newnes

[email protected]

Page 2: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

Design Information

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Agenda

• Cost Modelling – basic summary of techniques.

• Aim of TLC at Bath• Through Life Cost Modelling at the University

of Bath• Industrial survey - findings• Example projects• Future Activities

Page 3: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Cost Modelling Approaches – two of the basic techniques

• Generative Cost Modelling (as design progresses detail improves and cost models e.g. material, processes etc – lots of detail required).

• Parametric Cost Modelling (using past knowledge to predict cost e.g. weight of material used in aerospace and injection moulding).

Within these models uncertainty is important

Page 4: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Aim of TLC Modelling at Bath

• Our focus is on concept design through to disposal.• Emphasis on knowledge information and

management for cost modelling.• Importance of ‘servitisation’ cost modelling.• Companies we work with include e.g. Airbus, GE-A,

Supplier Engagement Team at MOD, Renishaw.

The overall aim is to provide methods and tools for managing TLC from concept design to

in-service/disposal.

Page 5: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Through Life Cost Modelling

50-70% Cost in-built at the concept design stage

Page 6: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Industrial Survey – Findings (electronics sector)

• From concept design to in-service – aim of survey to assess approaches used and where.

• Findings– 90% did not use proprietary software (e.g. SEER, PRICE,

Relex etc.)– Majority using spreadsheets.– 75% said considered risk.– 35% considered uncertain parameters in their cost models.– Estimates used for pricing, budgets and negotiation - WIN

Business.– All stated their estimates could be improved – mainly to

improve their handling of bids.– Major problem limited data/information.

Page 7: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Observations from industrialists

• OEMs now outsourcing design, manufacture and service.

• Unsure if getting ‘fair’ price from suppliers.• Want to manage the uncertainty in their

predictions/models.• Want to be able to use cost models to assess

supplier bids.• Want to undertake effective modelling to

decide bid/no bid.

Page 8: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Example projects

• Low Volume Long Life Electronic Products.• Using quality improvement techniques at the

concept design stage.• Uncertainty in cost modelling (next

presentation).

Page 9: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Low volume long life electronic defence products

• Joint research with the University of the West of England*.

• Funded by the IdMRC and IeMRC.• Focus is on through-life cost modelling.• Industrial partners Supplier Engagement

Team (old PFG), MOD and GE-A.• Research Team: Dr Linda Newnes, Professor

Tony Mileham, Dr Wai Ming (Denny) Cheung, Dr Jon Lanham* and Dr Robert Marsh*.

Page 10: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Low Volume Long Life Electronic Products

Innovative Low Volume Complex Defence Systems

Conventional approaches are unreliable

Aim and Objectives Develop effective methods for TLC.

Provide a hybrid top-down and bottom-up approach.

To support a rough-cut cost estimate.

To accept greater detail to improve the accuracy of the cost estimate and enhance decision making at the early stage.

e.g. a standby display unit

100%

70%80%

85%95%

65%Actual Cost

Cumulative Cost

ConceptDevelopment / Demonstration

Manufacture In-Service Disposal

Source: SAE ARP4293

Product Lifecycle Phases

Cost Committed

20-30%

100%

70%80%

85%95%

65%Actual Cost

Cumulative Cost

ConceptDevelopment / Demonstration

Manufacture In-Service Disposal

Source: SAE ARP4293

Product Lifecycle Phases

Cost Committed

20-30%

Page 11: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Product Exemplar – Modular Approach

WoundComponents1WoundComponents1WoundComponents1

OldConnectors1

Has been removed

OldConnectors1

Has been removed

PCB 1PCB 1 NewConnectors1 Other Components 1Other Components 1

Module 1

Power Supply Parametric Model available

Module 1

Power Supply Parametric Model available

Module 2

Display Parametric Model available

Module 2

Display Parametric Model available

Module 3 … n

Detail Models available

Electronic System Model

Whole-part Hierarchy

Electronic System Model

Whole-part Hierarchy

Conceptual design

Detailed design

Upgrade, Replacement and Design refresh

Top Down

Bottom Up

Page 12: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Low volume long life electronic products

Page 13: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Rules for Data-Driven TLC

DemonstrationConcept

Decisions of -input

-output

EMMbL

Product Configuration

Data TypesSearching

Rules for data type searching1. If <COTS> then obtain existing cost2. If <Parametric> then define cost from

CER3. If <Variant> then derive cost from a

mix of existing products and new products

4. If <Detailed> then model cost from <BoM>

5. If new and uncertain technology then5.1. Use Monte Carlo to analyse the

uncertainty5.2. Use a range of similar products

as input values to simulate the probability distribution i.e. (%new tech against Cost)

Development

Cost Estimation

Manufacture In-Service

Evaluation

Rules for in-service costs evaluation1. Replacement cost (If due to failure and unrepairable) 2. Maintenance cost (If it can be repaired and reused)3. Upgrade Cost (If due to obsolescence)

Timeline to perform design refresh for upgradei. Perform last-time buyii. Suppliers usually have prior notification from the

component manufacturer of when an upgrade will have taken place.

iii. When the systems / sub-systems / sub-modules no longer meet the requirements

iv. Use ‘technology road mapping’ technique for scheduling redesign milestones. This milestone can bemapped out using:

iv.i Reliability methods to predict how frequently thecore modules/components need to be replaced.

iv.ii Forecasted methods such as production plan to forecast the number of spares needed to replace productthat fails in the field during the product’s usage life.

Rules for in-service costs evaluation1. Replacement cost (If due to failure and unrepairable) 2. Maintenance cost (If it can be repaired and reused)3. Upgrade Cost (If due to obsolescence)

Timeline to perform design refresh for upgradei. Perform last-time buyii. Suppliers usually have prior notification from the

component manufacturer of when an upgrade will have taken place.

iii. When the systems / sub-systems / sub-modules no longer meet the requirements

iv. Use ‘technology road mapping’ technique for scheduling redesign milestones. This milestone can bemapped out using:

iv.i Reliability methods to predict how frequently thecore modules/components need to be replaced.

iv.ii Forecasted methods such as production plan to forecast the number of spares needed to replace productthat fails in the field during the product’s usage life.

Rules for disposal costs evaluation

1. If Trade-off studies1.1. Parts reconditioning1.2. Parts remanufacturing1.3. Parts Recycling

2. If no Trade-off study thenLandfills

1

2

3 4 5

6

Disposal

Evaluation

Data transfer for detailed analysis

if required

7

Collect information from the development and manufacture stages to evaluate a single prototype.

Page 14: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Long life low volume electronic defence products

• Using data from in-service to feedback into design decisions considering e.g.– MTBF– Reliability data– Obsolescence.– Refresh (reasons customer, obsolescence etc).

• Using actual costs from historical product.• Same process used today.• Modelling in terms of modules and impact of

selections. • Completion September 2009.

Page 15: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Using quality improvement techniques in cost modelling

• Aim is to make better use of the information available at the concept design stage.

• Model cost and impact of specification on cost for informed design decisions – at concept design stage.

• Using taguchi design of experiments (process capability modelling etc).

• Pilot study completed.• Industrial case study - Renishaw.• Completion October 2009.• Research team – Dr Linda Newnes, Professor Tony

Mileham and Mr Mo Saravi (PhD Student).

Page 16: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Matrix to Select the Most Appropriate Concept

• Normally designers do not consider cost as a factor to select the final concept.

• aim of this research is to add cost to this matrix to help designers to use cost to select the final concept.

Page 17: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Target Specification for Fluid Dispenser – Pilot Study

• The aim of this project was to design a new fluid dispenser for elderly people.

• The requirements were translated to engineering terms and a target specification was created.

Page 18: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Taguchi Method in Design of Experiment

• Taguchi method in DOE helps designers to determine parameter values that are least sensitive to noise factors.

• This technique can be used to improve the confidence level of cost estimates.

Page 19: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Design of Experiment

• Assume four concepts have been created for the new dispenser.

• Cost model created for each concept.

• Used Delphi method to prioritise factors and their impact on cost.

• (A-E) are factors which have the greatest impact on cost of the product.

Page 20: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Adding Cost to the Screening Matrix

Page 21: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Current Status

• Fluid dispenser Pilot study

• Used the Delphi method to identify factors which have the greatest impact on cost of the product.

• Used DOE to assess cost for different values of the specification to find the optimum solution (the lowest possible cost for each concept) with highest confidence level.

• Using these result in the Screening Matrix to help designers to consider cost as a factor to select the final concept. - as well as importance of attribute of spec.

• Industrial case study

• Completion October 2009.

Page 22: IdMRC THEME Design Information & Knowledge Estimating and Managing Through Life Costs Presenter Linda Newnes L.B.Newnes@bath.ac.uk

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Visit to the IdMRC & Mechanical Engineering

Welcome to come and see the research at the University of Bath.

Any Questions