Our Credentials September, 2009

Reverse of Card

In Ideograma we create memorable, long lasting and valuable brands.

We turn business strategies into clear ideas, turning them into flexible and relevant messages. We turn ideas into corporate identities and develop successful brand positioning. We turn positioning into what we call global identity.

Who we are

Ideograma is the first consultancy in Mexico to specialize in brand positioning and corporate identity. We are a multi-disciplined team specializing in strategy, design, language, communication and marketing, with national and international experience in:

• Brand positioning • Names• Brand architecture• Development of corporate identity (logo, brand, name) • Visual identity• Identity manuals• Training in brand applications• Supervision of the launch and implementation of new identities• Communication and public relations

We have the support of experts in other complementary areas, such as market research, photography, semiotics, psychology, corporate interior design and art, who work with us when projects require their input.

Who we are (continued)

The balloons in our logo represent who we are and what we do: we are transparent and flexible with a global outlook.

We create successful corporate identities and brand positioning. We turn business strategies into clear ideas which are communicated through flexible and relevant messages. We have the necessary experience, creativity and enthusiasm to develop the most successful and memorable corporate identities.

We turn our ideas into unforgettable and compelling brands.

We are transparent. We treat our clients with enthusiam; we show our commitment and prove to them how dedicated we are. We share our thoughts and ideas and act on what we believe in.

We are flexible. We are fresh in our outlook, strategic in our thinking and sensitive to developing new ideas that are right for the moment, context, market and product or service in question. We trust in our intuition for each new project.

We are global. We think big, we imagine every possibility, we sympathise with different points of view, we honour the past and are excited about the future. We are here, now and ready.

The people with the ideas

Juan Carlos Fernández Espinosa – Creative DirectorJuan Carlos is the creative brain behind Ideograma. He participates in every stage of the process with the clients focussing his attention on the definition of the personality and positioning, the creation of the brand and the visual style.A graduate of graphic design and communications from the Universidad Iberoamerica, in Mexico City, Juan Carlos went on to post graduate studies at the Art Center College of Design, in California. There, he studied corporate identity which included corporate positioning, semiotics, log0s and the use and psychology of color. He later received a Certificate in Marketing from New York University.Juan Carlos founded Ideograma in 1999. Previously, he worked for Zimat Communications in Mexico City, in their Design Center, where as Design Director he developed projects for clients such as Industrias Resistol, Alpura, Tecnológico de Monterrey, as well as developing the graphic identity for the airline Mexicana. Subsequently he was hired by the English design agency Addison, based in New York, where as Design Director he worked on projects for Ford Lincoln Mercury, United Water and American Arbitration Association, amongst others. As Vice President and Design Director of Siegel&Gale, a New York consultancy specialized in positioning and corporate identity, he crerated concepts and identity systems for companies like Apple, Canon, Coca Cola, Golden Books and Disney/ESPN. Responsible for projects in Latin America Juan Carlos worked for clients such as Cemex, Correo Argentino, Elektra, Codetel and Banco BHD, amongst others.

Well known internationally for his conferences he has also participated as a judge in various dfferent brand design competitions. For example, recently he was invited to London to judge the Designers and Art Directors Club (D&AD).

The people with the ideas

Josep Palau Payerol – Strategy DirectorJosep is responsible for project strategy. He is involved with clients at the beginning and end of each project, initiating the research and analysis, defining the personality and positioning and finally, supervising the application of the identity.

Originally from Barcelona, Spain, throughout his academic and professional career Pep has focussed on the strategic business aspect of the world of design. He graduated with honors from the Universidad Iberoamericana in Mexico City in Graphic Design and Communication. He then studied an MBA in the Rotterdam School of Management in Holland and the Manchester Business School in the UK.

He has worked as a designer for Bristol-Myers Squibb in Mexico and as editor of the publication Medical Trends in Barcelona, Spain. He gained considerable experience as Senior Creative Manager of the Mexican subsidiary of the Walt Disney Company, and subsequently as Art Director of the well-known Grupo Editorial Expansion, in Mexico.

He is currently Director of Strategy at Ideograma. Through the projects he has worked on at Ideograma he has converted design into one of the most essential business tools for companies, with the firm conviction that identity is the fundamental aspect of visible corporate strategy.

Our clients

We work with clients who understand the value of a brand, clients who are leaders and aspirational, clients who are creative and not afraid to break paradigms.

We carry out identity programs for any industry, be it a product or a service. The common thread running through our work is our understanding and appreciation for consumer behavior and the conviction that clear communication leads to loyalty. We have wide and varied experience thanks to our clients, all leaders in their field.

A list of some of our clients in Mexico follows:

Our clients

AmpersandAsociación Mexicana de Intermediarios BursátilesBanca Patrimonial de American Express Bank México

Banco AmigoBanRegioBimboCadbury AdamsCinépolisCitelis, Inmobiliaria Grupo RamírezComisión Organizadora de la Conmemoración del Bicentenario del Inicio del Movimiento de Independencia Nacional y del Centenario del Inicio de La Revolución Mexicana Compartamos Banco

CompuSolucionesCORETTDalfioriDe Yturbe ArquitectosEnlaceEscatoFlotamexFONATURFOVISSSTEGobierno Federal

Gossler, S.C. Contadores Públicos

Grupo Burstátil MexicanoGrupo PosadasGrupo Ultra (Ultrafemme y Ultrajewels)

INFONAVITINGInstituto Mexicano de Contadores PúblicosIntecLa SalleMabeNEOSNestlé de MéxicoOstos & SolaPanasonic de México

Pauta CreativaPepsiCo de MéxicoPublicidad VirtualSabritasSEDESOLSeguros Monterrey New York LifeThe Anglo Transpaís AutotransportesVolarisWarner Bros. Consumer Products de México

Our clients

Our international clients include:

In the Dominican Republic:ÁsterAsociación Popular de Ahorros y Préstamos (APAP)Banco BHDBrugal & CoCodetel / VerizonFundación Dominicana de DesarrolloGrupo ViciniHENLA (Holding Hermanos León Asencio)

In other countries:Enterprise IG, Inc. - ee.uu.Garza Group - ee.uu.Heller Communications Inc. - ee.uu.TSTT - Trinidad y TobagoPàver/Rélem - España