IdentIty Style GuIde - California State University, Northridge · 3 CenTer logos Custom logos will be provided for each center within Claremont Lincoln University. There are horizontal

IdentIty Style GuIde

Table of ConTenTs

IdentIty

Identity 2

Center Logos 3

Clear Space 4

Minimum Size 5

Color Palette 6

Typography 7

Positive Reproductions 8

Reverse Reproductions 9

Positive Reproductions—Center Logos 10

Reverse Reproductions—Center Logos 11

Supporting Graphics 12

Design Control 13

File Name Conventions 14

ApplIcAtIonS

Stationery 16

Letterhead 17

#10 Envelope, Square Envelope and Mailing Label 18

10" x 13" Envelope and 9" x 12" Envelope 19

PowerPoint® Presentation 20

E-mail Signature 21

Banners 22

Brochures 23

Goods 24

Recruitment Table and Materials 25

edItorIAl GuIde

Editorial Guide 1 27

Editorial Guide 2 28

IdentIty

2

IdenTITy

Claremont Lincoln University

identity is straightforward and

impactful. The clean typography

and geometric shape express

the contemporary value of the

University. This identity can be

expanded to the other schools

that are currently and will be

affiliated with the University. The

strong solid square serves as an

anchor in various layouts.

Claremont School of Theology

reflects the visual language of the


identity. The Christian cross

symbolizes the orientation of

the school, and red has been a

long-standing traditional color

for the school.

When new schools become

affiliated with Claremont Lincoln

University, new identities can

be added using the same visual

language. An icon on the upper

left corner will be used to

communicate religious tradition.

3

CenTer logos

Custom logos will be provided

for each center within Claremont

Lincoln University. There are

horizontal and vertical lock-ups

to suit various layouts.

Vertical lock-up

Horizontal lock-up

4

Clear spaCe

A minimum clear space

must surround the Claremont

Lincoln University and


visual identities. No other design

elements may be positioned

within this space. More clear

space is always preferred.

Use the height of the type for the

clear space around the logos.

This principle applies to the

center logos as well.

x = cap height

x

x

x

x

x = cap height

x

x

x

x

x = cap height

x

x

x

x

x

x

x

x

clear Space for claremont lincoln university and claremont School of theology Identities.

clear Space for claremont lincoln university center logos

5

MInIMuM sIze

0.625 in

0.625 in

0.625 in

0.625 in

0.625 in

0.625 in

0.625 in

0.625 in

Minimum Size for claremont lincoln university and claremont School of theology Identities

Minimum Size for claremont lincoln university center logos

To preserve the integrity of the

Claremont Lincoln University and

Claremont School of Theology’s

visual identities, we must

ensure that the logos are always

recognizable and readable, and

that the visual identity stands

out from other design elements.

Reproductions below this

minimum size are not permitted

since the letter forms may begin

to fill in, thereby compromising

readability.

The minimum allowable

reproduction sizes are shown

at left, based on the size of the

width and height of the logo

square. This rule applies to the

center logos as well.

6

Color paleTTe

university greenpMS 377 coatedpMS 377 uncoatedc45 M0 y100 K25r120 G162 B47HeX: 78a22f

blackc0 M0 y0 K100r0 G0 B0HeX: 000000

pMS 349 coatedpMS 349 uncoatedc90 M0 y90 K45r0 G112 B60HeX: 00703c

pMS 145 coatedpMS 145 uncoatedc0 M45 y100 K10r229 G142 B26HeX: e58e1a

CsT redpMS 180 coatedpMS 180 uncoatedc0 M90 y100 K10r217 G59 B32HeX: d93b20

Whitec0 M0 y0 K0r255 G255 B255HeX: ffffff

dark graypMS cool Gray 9 coatedpMS cool Gray 10 uncoatedc0 M0 y0 K55r145 G146 B149HeX: 919295

pMS 7689 coatedpMS 7461 uncoatedc65 M10 y0 K20r66 G147 B185HeX: 4293b9

pMS 668 coatedpMS 7680 uncoatedc65 M65 y0 K30r82 G78 B134HeX: 524e86

Medium graypMS cool Gray 7 coatedpMS cool Gray 7 uncoatedc0 M0 y0 K37r177 G179 B182HeX: b1b3b6

primary Colors

secondary Colors

Colors for future logos

The selected palette at left provides

a foundation for color consistency

across diverse types of layouts.

primary Colors

The primary color for Claremont

Lincoln University is bright

green, and the primary color for

Claremont School of Theology is

red reflecting the tradition of the

school. Medium Gray is used for

the center logos.

secondary Colors

Black and white may be used

only when the primary identity

colors are not available. Dark

Gray can be used as a supporting

color in stationery and brochures.

pMs Colors

For the University Green and

CST Red, it is ideal to match the

colors to coated chips, even when

uncoated paper is used, because

uncoated colors are not as intense

as coated colors. Ink drawdowns

are recommended to achieve

consistent colors.

For the Medium and Dark Grays,

and the colors for the future logos,

use coated colors, when coated

paper is used, and use uncoated

colors when uncoated paper is

used. Please note PMS numbers

are not always identical between

coated and uncoated colors.

CMyK reproduction

Since differences in substrate

and process can affect color, the

CMYK equivalents provided at

left are guidelines only.

RGB in JPG files

RGB values in JPG files may shift

slightly due to file compressions.

It is acceptable to have one or two

points of difference from the RGB

specifications at left.

Colors shown throughout this

manual are for demonstration

purposes only. For accurate colors,

refer to the current edition of the

PANTONE® Color Formula Guide.

7

Typography

ABCDEFGhIJKLMNoPqRSTUvWxYz

abcdefghijklmnopqrstuvwxyz

1234567890

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

ABcdefGHI jKlMnopqrStuVwXyz

abcde f gh i j k lmnopqr s tuvwxyz

1234567890

abCdefghI jKlMnopqrsTuvWxyz

abcde f gh i j k lmnopqrs tuvwxyz

1234567890

primary Typeface

secondary Typeface

default Typeface

Gill Sans light

Sabon

times new roman

Gill Sans regular

Typography is a subtle but

significant detail. When used

consistently, it will strengthen

the visual identity by creating a

uniform appearance across all

materials. These typefaces have

been selected to complement the

full range of the identity system.

primary Typefaces

Gill Sans is the primary sans serif

typeface for print. It was selected

for a number of compelling

reasons: versatility, legibility

and its ability to convey the

inherent strength of character.

gill sans regular and light

Use Light for text, headline copy

and captions. Use Regular to

accent Light or when type is small.

secondary Typeface

Sabon is the primary serif

typeface for print. Use for reading

text, in combination with Gill

Sans or on its own.

default Typeface

Times New Roman is a standard

typeface that may be used to

replace Sabon and Gill Sans when

those fonts are not available.

Times New Roman may also be

used as a primary font for letters

or mailing labels.

8

posITIve reproduCTIons

university Green cSt red

line Art line Art

The preferred expression of the


identity in positive reproduction is

in University Green, and CST Red

for Claremont School of Theology.

The logos may also be

reproduced in 100% black (line

art), however the use of this

alternative should be limited.

White is preferred background

color for positive reproductions

of the Claremont Lincoln

University and Claremont School

of Theology identities. If you

cannot use white, light tint colors

are acceptable.

As a general rule, the background

color should never compromise

the readability or integrity of the

graphic identities. Nor should

the value of the background

color visually compete with the

graphic identities.

positive reproductions on White


line Art line Art

positive reproductions on background Color

9

reverse reproduCTIons


line Art line Art

reverse reproductions on blackThe identities for Claremont



may be reversed out in black.



identity in positive reproduction is

in University Green, and CST Red

for Claremont School of Theology.


reproduced in white (line

art), however the use of this


10

posITIve reproduCTIons—CenTer logos

university Green and Medium Gray

Gray Scale line Art



center logos in positive

reproduction is in University

Green and Medium Gray


reproduced in gray scale or black

(line art), however the use of this


White is the preferred

background color for positive

reproductions of the Claremont

Lincoln University center logos.

If you cannot use white, light tint

colors are acceptable.

As a general rule, the background

color should never compromise

the readability or integrity of the

logos. Nor should the value of

the background color visually

compete with the logos.

positive reproductions on White


Gray Scale line Art

positive reproductions on background Color

11

reverse reproduCTIons—CenTer logos

reverse reproductions on black


Gray Scale line Art

The logos for Claremont Lincoln

University centers may be

reversed out of black.



center logos is in University

Green and Medium Gray.


reproduced in gray scale or white

(line art), however the use of this


12

supporTIng graphICs

positive reproductions

negative reproductions—uncropped

negative reproductions—Cropped

clu Icon in university Green

clu Icon in 80% of university Green

clu Icon in 80% of university Green

cSt Icon in cSt red

cSt Icon in 80% of cSt red

cSt Icon in 80% of cSt red

Icons for Claremont Lincoln


of Theology are provided to

enhance the graphic system. The

icons can be used uncropped

or cropped.

Examples at left are starting

points. Adjust screen values

as needed.

Please see page 19 and 21 for

examples.

13

desIgn ConTrol

The success of the Claremont



visual identities depends upon

all of us treating it with respect,

using it consistently and never

jeopardizing its integrity

with hurried solutions. Every

reproduction of the identities

must be clear and crisp,

without being compromised

or manipulated in any way.

The examples at left illustrate

unacceptable uses of the visual

identities and should be avoided

at all costs.

only the Claremont Lincoln

University identity is shown

at left, but the same principle

applies to the Claremont

School of Theology identity and


center logos.

do not stretch identity out of proportion. the logo should be perfectly square.

do not set the identity on an angle.

do not switch identity colors.

do not reproduce the identity at a size smaller than those specified on page 5.

do not enclose the identity within boxes or shapes defined by white or any other background color, in effect creating a new lock-up.

do not set the identity on a background that will detract from its readability.

do not add drop shadow to the identity. do not set type within clear space as specified on page 4, nor create any center logos on your own. use approved artwork only.

easTWesTrelIgIoussTudIes

14

fIle naMe ConvenTIons

Institution_version_Color.extension

clu: Claremont Lincoln University

cst: Claremont School of Theology

cec: Claremont Lincoln University, Center for Engaged Compassion

pmsc: PMS Coated

pmsu: PMS Uncoated

cmyk: CMYK

gray: Gray Scale

la: Line Art

rgb: RGB

re: Reverse

re_la: Reverse Line Art

re_ gray: Reverse Gray Scale

re_la_rgb: Reverse Line Art in RGB

re_gray_rgb: Reverse Gray Scale in RGB

logo: logo

icon: icon

ver: vertical logo

hor: horizontal logo

file extensions

eps files are for both Mac and

PC platforms. These EPS files are

for offset printing, and are vector

files that can be enlarged to any

size. While the term “high res” is

not applicable to vector art, these

EPS files are the equivalent for

logos. If you are asked for a high

res logo, most likely, you should

provide an EPS file.

jpgs have a small file size with 72

dpi resolution (low res). Instead

of CMYK or PMS, these are

RGB. JPGs are commonly used

in Microsoft Word, Websites

and PowerPoint presentations.

If placed on a dark background,

you will see an undesirable white

rectangle around the JPG. You

should use PNGs to avoid this.

EPS

PNG

PDF

JPG

pngs are RGB files that have a

transparent background. These

are used for electronic templates

such as Microsoft Word, Websites

and PowerPoint presentations.

PNGs are often more versatile

and higher quality than JPGs.

pdfs are also RGB files that work

well on Mac. on a Mac platform,

they are versatile and flexible.

Color formats for print

CMyK files are used for jobs

that require a 4-color process. In

4-color process printing, every

color is derived from a mixture

of Cyan, Magenta, Yellow,

and Black. CMYK is required

for printing any full color

photographs.

grayscale files are used when

the option for color is not

available. While these are black

and white files, they also include

shades of gray.

line art files are used when the

option for color is not available.

Unlike Grayscale files, this

artwork is either all black, or all

white. These files may also be

used when a greater contrast is

needed when placing a logo on a

color background or image.

pMs (PANToNE®) is a color

standard system used for

matching colors. These files are

mainly used for offset printing

with specific PMS inks (PMS is

also used for silk screening, letter

press, engraving). For matching,

refer printers and other suppliers

to the current editions of

PANToNE® Color Publications.

It is strongly recommended that

drawdowns (ink swatches) be

requested with each print job to

ensure that the specified PMS

colors are accurate.

pMs Coated (PMSC) files are used

when jobs are printed on coated

paper (most magazines and

packaging).

pMs uncoated (PMSU) files are

used when jobs are printed on

uncoated paper (most stationery

and newsprint).

Color format for screen

rgb is how all colors are

derived on monitors (e.g., Web,

Powerpoint, and television) and

stands for Red, Green, and Blue.

ApplIcAtIonS

16

sTaTIonery

The stationery system provides a

strong visual link to the overall

identity. The following offset

printing templates are available

for both Claremont Lincoln


of Theology.

• Letterhead

• Business Card

• #10 Envelope

• Mailing Label

• Square Notecard

• Square Envelope

• 10 x 13 Envelope

For formatting letters and

addresses, see specifications on

pages 17 and 19.

1325 north college Avenue

claremont, cA 91711 (909) 962-6800

www.claremontlincoln.org

date

nameorganizationstreet addresscity, state, zip code

salutation:

the copy you are now reading is not the actual text to be typeset. it is placed here in now, its pur-pose is for size and color only. although this may not seem important, it actually is. by producing an initial comp with dummy copy, we can test the physical aspects of the message and make sure that it is not a problem. in an initial state of design this is very important.

with the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the line spacing, the line length, the depth of the copy and even the with the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the line spacing, the line length, the depth of the copy and even the.

the copy you are now reading is not the actual text to be typeset. it is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. for now, its purpose is for size and color only.

the copy you are now reading is not the actual text to be typeset. it is placed here in lieu of the type to be used, so that is will resemble a complete job in every respect. for now, its purpose is for size and color only. although this may not seem important, it actually is. in an initial state of design this is very important.


complimentary close,

Signature Herename of writertitle line 1title line 2


claremont, cA 91711 (909) 447-2500

www.cst.edu

date


salutation:


with the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the leading, the line length, the depth of the copy and even the with the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the leading, the line length, the depth of the copy and even the.







claremont, cA 91711

nameorganizationstreet addresscity, state, zip code1325 north college Avenue

claremont, cA 91711


name Comes here

Title Comes Here Below On the Second Line

department name Insert here


claremont, cA 91711

phone: (909) 447-2552 fax: (909) 447-2552

fax: (909) 447-2552

name@ claremontlincoln.org


name Comes here

Title Comes Here Below On the Second Line

department name Insert here


claremont, cA 91711

phone: (909) 447-2552 fax: (909) 447-2552

fax: (909) 447-2552

namehere @ cst.edu

www.cst.edu


claremont, cA 91711



claremont, cA 91711



claremont, cA 91711

nameorganizationstreet addresscity, state, zip code1325 north college Avenue

claremont, cA 91711


17

leTTerhead

Letter content is in a flush-left

format. Starting with the date,

the letter should begin 1.5" from

the top trim and 1.5" from the

left trim. The right margin should

be set to 1" and the copy should

not extend past that point. The

letter should not extend past 1"

from the bottom.

The recommended font for

correspondence is Times New

Roman*, 11 point type on 16

points of line spacing. For the

second sheet, the top margin

should still start from 1.5" for

the top of the trim.

only Claremont Lincoln

University stationery is shown

at left, but the same formatting

applies to the Claremont School

of Theology stationery.

*Times New Roman is a

universal system font for both

PC and Mac.

These specifications are for

formatting purposes only.


claremont, cA 91711 (909) 962-6800


date


salutation:


with the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the leading, the line length, the depth of the copy and even the with the initial states of design, one can concentrate on the important elements of design rather than the content of the copy; the leading, the line length, the depth of the copy and even the.






1.5"

3.5"

fold line

50% of actual size

1"

1.5"

1"

18

#10 envelope, square envelope and MaIlIng label

#10 envelope

The address block is positioned

1.75" from the top trim and

4" from the left trim. The

recommended system font for

addresses is Times New Roman*,

11 points on 16 points of

line spacing.

square envelope

The address block should be

positioned 2.25" from the top

trim and 2.25" from the

left trim. The recommended

system font for addresses is Times

New Roman*, 11 points on 16

points of line spacing.

Mailing label

The address block should be

positioned 1.5" from the top trim

and 1.5" from the left trim. The

recommended system font for

addresses is Times New Roman*,


line spacing.

only Claremont Lincoln

University stationery is shown

at left, but the same formatting

applies to the Claremont School

of Theology stationery.



PC and Mac.




claremont, cA 91711


1.75"

4"

1.5"

1.5"



claremont, cA 91711

50% of actual size

2.5"

2.5"


claremont, cA 91711


#10 envelope

Square envelope

Mailing label

19

10" x 13" envelope and 9" x 12" envelope



40% of actual size

10" x 13" envelope

9" x 12" envelope

4"

4"

6"

6"

10" x 13" envelope


4" from the top trim and 6" from

the left trim. The recommended




9" x 12" envelope


4” from the top trim and 6” from

the left trim. The recommended






PC and Mac.




claremont, cA 91711


claremont, cA 91711

20

poWerpoInT presenTaTIon

Presentation Title Comes HerePresenter’s Name

Date

10"W x 7.5"H Title Slide

C L ARE MONT L I NCOLN U N I V E RS ITY

10"W x 7.5"H Text Slide

C L ARE MONT L I NCOLN U N I V E RS ITY

Slide Title Comes Here

Subtitle comes here. This is not real copy.The copy you are now reading is not the actual text to be typeset. It is placed here in lieu of the type to be used, so that it will resemble a com-plete job in every respect.

• The copy you are now reading is not the actual text to be typeset. - It is placed here in lieu of the type to be used. The copy you are reading is not the actual text to be typeset.

• This is placed here in lieu of the type to be used.

Gill Sans, 30 points on 40 points of line spacing



Power Point® presentations,

whether internal or external,

should share a consistent look.

Clarity, directness and cohesion

are key. Copy should be kept

to a minimum while ensuring

clear communication of the

information. Charts, graphs,

illustrations and other elements

should be straightforward.

on a title slide, the recommended

system font for a presentation

title is Gill Sans Regular*, 30

points on 40 points of line

spacing. For presenter’s name and

date, use Gill Sans Regular*, 24

points on 40 points of

line spacing.

on a text slide, the recommended

system font is Gill Sans Regular*,


line spacing.

Templates for Claremont Lincoln


of Theology are provided.

The type styles shown at left

also apply to the Claremont

School of Theology.

*Gill Sans is a universal system

font for both PC and Mac.



21

e-MaIl s IgnaTure

The example at left illustrates the

format to be used for an e-mail

signature. The typeface for the

signature is Gill Sans Regular 12

pt., in black color. Use bold only

for a name. Leave at least two

empty lines between contents and

the signature. The background

should be plain, without colors,

patterns or clip art. Do not add

any quotations or graphics as a

part of a signature.

*Gill Sans is a universal system

font for both PC and Mac.



22

banners

23

broChures

CLAREMONT L INCOLN UNIVERS ITY





CENTER FOR ENGAGED COMPASS ION

CENTER FOR GLOBAL PEACEBUILDING

CENTER FOR ECOLOGY AND SUSTAINABILITY

CENTER FOR CONFLICT RESOLUTION

CENTER FOR NORTH-SOUTH JUSTICE


























Center for Engaged Compassion

Center for Global Peacebuilding

Center for Ecology and Sustainability

Center for Conflict Resolution

Center for North-South Justice

















































































AC ADE MY FOR J EWISH RE L IG ION CAL I FORN IA

COLLEGE OF I SL A M I C SCHOLARSHIP

The name of Islamic Institution is a place holder.

24

goods

25

reCruITMenT Table and MaTerIals

Table

• White or Black tablecloth

• Runners can be used individually or together

• Logos should be even across front of table

• Runners should not touch floor

• Equal white space between tablecloths and edge of table; Spacing must be maintained in middle portion

• If using a single banner, center on table appropriately

Materials

• viewbooks lay across top of table

• open viewbook displayed at front of tale

• Info cards stacked in piles

Optional

• Window decals located appropriately in stacks

• Prospect cards located appropriately in stacks

no

• Food or drink on tabletops

• other materials—magazines, papers, xerox copies, etc.

• Banners for table use only

• No banners without tablecloths

• Laptop for display purposes only

A NeW UNiversityFoR the WorLd We Live iN

CLAremoNt LiNCoLN UNiversity























Claremont Lincoln University is more than a teaching institution. it’s a place that puts ancient and modern wisdom to work healing the world.Claremont Lincoln University is more than a teaching institution. it’s a place that puts ancient and modern wisdom to work healing the world.Claremont Lincoln University is more than a teaching institution. it’s a place that puts ancient and modern wisdom to work healing the world.Claremont Lincoln University is more than a teaching institution. it’s a place that puts ancient and modern wisdom to work healing the world.

THE RIGHT VISIONTHE RIGHT TIMETHE RIGHT PLACETHE RIGHT PARTNERS

CLAREMONT LINCOLN UNIVERSITY

Master of arts

Claremont SChool of theology

Master of arts

Claremont linColn UniverSity

Master of Div inity

Claremont SChool of theology C L ARE MONT

L I NCOLN

U N I V E RS ITY

C L ARE MONT

SCHOOL OF

TH E OLOGY

AC A D E M Y

F O R J E W I S H

R E L I G I O N

C A L I F O R N I A

C O L L E G E

O F I S L A M I C

SCHOLARSHIP

Doctor of Ministry

Claremont SChool of theology

Doctor of PhilosoPhy

Claremont linColn UniverSity

Philip Clayton

Provost

Office of the Provost

1325 North College Avenue

Claremont, CA 91711 (909) 447-2521

pclayton @ ClaremontLincoln.org

www.ClaremontLincoln.org

Philip Clayton

Provost

Office of the Provost

1325 North College Avenue

Claremont, CA 91711 (909) 447-2521

pclayton @ ClaremontLincoln.org

www.ClaremontLincoln.org

top

Side

edItorIAl GuIde

27

ClareMonT lInColn unIversITy

naMe

Using the correct name of Claremont Lincoln University is of utmost importance in establishing

brand identity within the institution and in the marketplace. The following editorial guidelines will

help achieve these goals.

The phrase “Claremont Lincoln University” should:

• Be used in its entirety on first reference.

• Be referenced as “Claremont Lincoln” or “the University” (with a capital U) on second and

subsequent reference.

• Not be abbreviated as “CLU” in any formal publications, electronic communication, or other forms of

internal or external representations (to avoid confusion with other institutions with the same initials)

• Not be preceded by the definite article, such as “The Claremont Lincoln University is stellar,” or

“The Claremont Lincoln University student body is stellar.”

• Not be used in the possessive, such as “Claremont Lincoln University’s student body is stellar,” or

“Claremont Lincoln’s student body is stellar.” The proper noun “University” may be used in the

possessive, such as “The University’s student body is stellar.”

addresses


1325 North College Avenue No abbreviations

Claremont, CA 91711

(909) 962-6800 Main number (Colwell Info Desk)

www.ClaremontLincoln.org Note capitalization, for emphasis

[email protected] Note capitalization, for emphasis

boIlerplaTe

Established in 2011, Claremont Lincoln University is an interreligious graduate school that offers accredited

degrees, advanced certificates, and custom-designed curricula for effective leadership across cultural, religious,

spiritual and secular value systems. The new University also serves as the hub of a history-making consortium

of professional schools that educates religious leaders in their respective traditions while sharing a common

curriculum for understanding across religious, intellectual and cultural boundaries. For more information, go

to www.ClaremontLincoln.org.

edITorIal guIde 1

28

edITorIal guIde 2

CoMMon language

MulTIrelIgIous vs. InTerrelIgIous

Note: no hyphens in either word

• Multireligious: refers to the presence of multiple religions in a particular situation (for example, a

multireligious neighborhood; our multireligious world). In this context, the religions may or may not

interact; they simply exist in the same time and space.

• Interreligious: refers to interaction between and/or among religious groups or individuals. It implies a

multireligious context, in that multiple religions are needed for them to interact.

• Interfaith, multifaith: These words generally should be avoided in University materials unless they have

external references (for example, to outside groups).

MuslIM vs. IslaMIC

• Muslim: refers to the adherents (people) of Islam; can be a noun (“Muslims”) and an adjective

when it refers to people (“Muslim leadership”). It should never be spelled in any other way (for

example, “Moslem”)

• Islamic: refers to the religious tradition of Islam, the body of Muslim believers. It can be a noun (“the

tradition of Islam”) and an adjective (“Islamic law”). Note: The “Nation of Islam” is a particular sect

of Islam in America and should never be used to describe all of Islam.

affIlIaTe InsTITuTIons

Independent institutions (e.g. Claremont School of Theology, Academy for Jewish Religion, California) in the

University consortium shall usually be referred to as “Affiliate Institutions” or “Affiliates” on second reference.

(This guide will be updated as more names are added to the consortium.)

• academy for jewish religion, California: This name must be used in its entirety on first reference in order

to distinguish it from an institution in New York with a similar name. Note the use of “for” (not “of”)

as well as the correct placement of the comma. The name can be abbreviated on subsequent references

to “the Academy” (note the capitalization) or “AJRCA” with no punctuation.

• Claremont school of Theology: This name must be used in its entirety on first reference and can be

shortened to “the School” (note the capitalization) on subsequent references. The abbreviation “CST”

should be used sparingly, if at all, in public references.

Documents

IdentIty Style GuIde - California State University, Northridge · 3 CenTer logos Custom logos will be provided for each center within Claremont Lincoln University. There are horizontal