Upload
victor-watkins
View
222
Download
0
Tags:
Embed Size (px)
Citation preview
Identify Your Membership
Ways to recruit new membersClubs are always looking for ways to grow
and recruit new members. There are many things club members can do in order to attract new members.
Can you think of some off the top of your head?
Shout them out.
Here, are some viable approaches:Letters or personal contact with local
businesses or Chamber of Commerce Place pamphlets in doctors’ offices, hospitals,
cafeterias, libraries, etc. Design club brochure, guest information
packets, new member kits Send letters to people in the news with an
invitation to visit & speak to the club Print club business cards with club meeting
location and time
Hold high-profile meetings Hold wine and cheese receptions for
prospective members Honour outstanding community members
with awards Build a club web site, Facebook, Twitter Use group email to promote your club
Ask corporations and employers to sponsor or subsidize membership
Have a reward program for those who bring in new members
Create more fun Invite prospect to attend 1-2 meetings to see
if there is more interest Invite the media to cover well known
speakers
Look for members in ethnic groups not represented in your club, possibly men
Hold joint meetings with other groups Write letters to the newspaper about
the campaigns your club is working on Publicize club successes & events in local
newspapers Circulate the club newsletter widely
Hold recruiting events with two or more clubs
Send newsletter to guests Ask every member to submit 3 prospects to
the membership chair Promote Zonta! Hand out a club decal or
bumper stickers. Members, wear your Zonta pins, shirt, hoodie
Have a one minute elevator speech ready
Bring your boss or co-workers to a club meeting
Make direct contact with women’s business associations
Hand out invitation cards for a “Free” lunch (breakfast or dinner)
Develop a strategic plan membership. It is a year-round priority and needs to be planned
Select a missing classification and work on filling it
Contact all members who have resigned in the past 3 years
Display lawn signs: “Zonta is coming”, then finish up with a newspaper article all about Zonta
Ask benefactors of service or donations to speak at a meeting
Article originally appeared in November 2004 issue of Membership Matters, written by Chris Offer.
Source: Membership Matters, Vol. 4 No. 5 November 2004 The ClubRunner Newsletter Additional editing by C. Shoji
Ways to TARGET recruitAttracting younger members:
1) Partner with a young ladies’s clubAttend meetings and interview its members
2) Cater to your Target MarketLook at meeting details – location, time of
dayConsider meeting online, conference calls
3) Web Presence
Where is your younger audience?Answer: online
Facebook Twitter Official website
4) NetworkWord-of-mouth marketing, elevator speech Club newsletter
Ways to Get Qualified Potential Members to Join Your ClubPower of Persuasion: show them what's in it
for them.
Be prepared: elevator speeches, a guest invitation card, club brochures, information about Zonta events
Reflect on the primary reason you first joined: When you effectively share your story with true passion, it will become easier for you to generate interest among prospective members.
Listen to the prospective members:
Uncover their objections or concerns. Don’t dismiss them as excuses.Do not to pester the prospective member. Educate them more and then give them a
chance to further think about the idea of joining.
Learn from the objections: Address those concerns. Take their concerns
seriously. This will portray your club to be welcoming and caring – something that the prospective member will feel proud to be a part of.
Follow up with prospective members: This will make them feel desired, important
and will give you an opportunity to remind them of their interest in the club.
Reinforce and reiterate the benefits of joining the club. The first year is crucial to getting the new member involved, so that they stay for the long-term.
http://www.civitan.org/clubsuccess.pdf