How to Recruit New Members and Strengthen Your Club

How to Recruit New Members and Strengthen Your Club

Moderator: Sarah Remijan, Rotary InternationalPanelists: RI Director-elect Jennifer Jones

Rotary Coordinator Robin Brown Date: 6 May 2015

HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 2

Welcome to the Webinar:

• Welcome to the fifth and last webinar in the Membership Matters! webinar series

• 5 part series dedicated to discussing the fundamentals of Rotary club membership

• Each webinar focuses on steps you can take in your club to improve and grow members’ experience with Rotary


Special Remarks:

John Hewko

RI General Secretary

Rotary Club of Kyiv, UkraineDistrict 2230


Webinar Series:

• Membership: It’s Now or Never

• Perception vs. Reality: Club Evaluation & Visioning

• Simple Steps to Innovate Your Club

• Member Engagement: The Key to Retention

• How to Recruit New Members & Strengthen Your Club

– *Available at Rotary.org/webinars

Reinventing Membership: The New Dynamics

Rotary International

August 13, 2014

6

Do you know / understand their needs?

Is your value proposition relevant in today’s world?

Perception vs. Reality | 7

It is a living management tool that:– Defines a shared commitment

– Provides long-term direction

– Creates a framework to establish goals and objectives

– Optimizes use of resources

What is a Club Vision?

Perception vs. Reality | 8

Vision to Plan Process:

Actions and

Programs

Long-Range Plan

Vision

Steps to Innovate Your Club: STEP #1

Rethink Your Meetings

Steps to Innovate Your Club: STEP #3

Foster Fellowship in Your Club

Member Engagement | 11

After Orientation:


Make Sure They Feel “Heard”


Building Towards the Future:

Membership Matters!

Evaluate & Plan

Innovate Your Club

Engagement is the Key

Attract New

Members


Thank You John!


Webinar Series:

• Membership: It’s Now or Never

• Perception vs. Reality: Club Evaluation & Visioning

• Simple Steps to Innovate Your Club

• Member Engagement: The Key to Retention

• How to Recruit New Members & Strengthen Your Club

– *Available at Rotary.org/webinars


Meet Our Moderator:

Sarah Remijan

Director of Rotary Learning & Development

Started with Rotary in 2001


Meet Our Panelists:

RI Director-electJennifer JonesRotary Club of Windsor-RoselandCanada, District 6400

RC Robin BrownRotary Club of Crewkerne DistrictEngland, District 1200


Goals of Today’s Webinar:

• Understand the challenges in attracting new members into Rotary

• Learn about what other clubs are doing successfully

• Explore ideas that could work for you/your club


Meet our Panelist:

RIDE Jennifer Jones

Rotary Club of Windsor-Roseland Canada, District 6400

Director-elect (2015-17)


THERE IS NO EASY ANSWER








SURVEY RESULTS


THE PRIMARY REASONS PEOPLE JOIN ROTARY…

Why did you initially join Rotary?To positively impact my community

Friendship and fellowship

Professional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%


Why do you stay with Rotary?To positively impact my community

Friendship and fellowship

Professional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%

…ARE THE SAME REASONS THEY STAY ROTARIANS


WHAT IS OUR VALUE PROPOSITION?


WHO SHOULD JOIN? IDENTIFIYING OUR PROSPECTS


WHOSE RESPONSIBILITY IS IT?


THE SALES PITCH: OUR ESSENCE STATEMENT

Rotary joins leaders fromall continents, cultures and occupations

to exchange ideas and take actionfor communities around the world.


THE SALES PITCH: OUR ESSENCE STATEMENT

Rotary joins leaders fromall continents, cultures and occupations

to exchange ideas and take actionfor communities around the world.


WHAT TO DO NEXT?


D6400: Innovative Club Meetings


Past President Nick Krayacich – Rotary Club of LaSalle Centennial


D6450: Partnering for Success


Rotary Club of Downers Grove: Rotary Grovefest


Orland Park Rotary Club/Kiwanis Partnership


D5970: Same Rules – New Approach


D5970: Same Rules – New Approach


Serve. Act. Inspire. Lead. - S.A.I.L. Satellite Club


Serve. Act. Inspire. Lead. - S.A.I.L. Satellite Club


D7330: Community “Inventory”


Meet the Community – Meet their Needs


Thank you Jennifer!


POLL


Meet our Panelist:

RC Robin BrownRotary Club of Crewkerne District England, District 1200

Chairman of RIBI Membership Committee

Rotary Coordinator Zone 18A



Rotary Fact:

Age 29 & Younger

1%Age 30-39

9%Age 40-4920%

Age 50-5927%

Age 60-6925% Age 70 & Older

18%

Worldwide Age

Detailed Breakdown of Age Demographics


RIBI Fact:


Current Trends:

Average age of Rotarians in Great Britain and Ireland?

72 years


Age Distribution : Current


Age Distribution: + 10 years

0

100

200

300

400

500

600

700

20-29 30-39 40-49 50-59 60-69 70-79 80 +

Ladies

Gents


Age Distribution: + 20 years

0

100

200

300

400

500

600

700

20-29 30-39 40-49 50-59 60-69 70-79 80 +

Ladies

Gents



Recruitment to Existing Clubs:

The first Rotary Club


Traditional New Club Formation:

Gap analysis Survey Form

Interest MeetingsMentoring

Building a TeamChartering







Annual Fireworks Display 2014; Rotary Membership Tent


Packing bags for “School in a Bag”







Watchwords of Rotary today:

InnovationRelevance

Flexibility

Value


Rotary GO (Growth Opportunities):

•Satellite Clubs•Innovative and Flexible Clubs•eClubs


• Existing Club acts as sponsor

• No minimum number needed to form a satellite club

• No time limit to how long a club exists as a satellite

Main Points on Satellite Clubs:



• Clubs can make changes to the RIBI Standard Club Constitution.

• More focus on service and less on holding meetings.

• Generous interpretation on those qualified for membership.

Main Points on Innovative and Flexible Clubs:


• Follows the same policies as all Rotary clubs.

• Conducts its weekly meeting on the club’s website.

• Members may attend meetings at any time and any day of the week.

Main Points on eClubs:


Regional Membership Plan Focus 2014 – 15:


The Gift of

Looking Forward:


Thank you Robin!


What Have We Learned Today?

The strategies you use to recruit new members is correlated to the types of people that will be attracted to your club

The members you attract into your club will reflect the personality and culture of your club

TITLE | 79

Building Towards the Future:

Membership Matters!

Evaluate & Plan

Innovate Your Club

Engagement is the Key

Attract New

Members


Q & A Session


REMINDER:

All attendees will receive a link to the slides and a recording of today’s session via email within 48 hours.


Questions?


Rotary Resources for Clubs and Districts:

•Strengthening Your Membership (Now Available)

•Strategic Planning Guide

•Rotary Club Central

•Governors, Assistant Governors, and Rotary Coordinators


WHAT ARE YOU WAITING FOR?

BE A VIBRANT CLUB

Be a Vibrant Club includes: •A club success story from your region•Ideas for your club to try•Resources for your club on My Rotary



Membership Best Practices Discussion Group:

Search for “Membership Best Practices” on Rotary.org


Membership Matters!


Thank you!

Register for upcoming webinars and access recordings of past webinars at www.rotary.org/webinars

Government & Nonprofit

How to Recruit New Members and Strengthen Your Club