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IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November 4, 2004

IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

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Page 1: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

IDEMA Financial Conference

Growth Opportunities Outside Desktop PCs

Tom McDormanVice President & General ManagerEnterprise & Entertainment Group

November 4, 2004

Page 2: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

2

From ToMARKET SEGMENTS

Audio Applications

Tape to Hard Drives

Page 3: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

3

From ToMARKET SEGMENTS

Audio Applications

Home Video Applications

Tape to Hard Drives

Page 4: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

4

From ToMARKET SEGMENTS

Audio Applications

Home Video Applications

Video Surveillance & Security

Tape to Hard Drives

Page 5: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

5

Data Backup

(Keeping Business Running)

MARKET SEGMENTS From To

Tape

HDD

Tape to Hard Drives

Page 6: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

6

Data Backup

(Keeping Business Running)

Data Backup

(Better Audit Trails)

MARKET SEGMENTS From To

tape

Tape

HDD

Tape to Hard Drives

New!

HDD

Page 7: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

7

Data Backup

(Keeping Business Running)

Data Backup

(Better Audit Trails)

MARKET SEGMENTS From To

tape

Tape

Tape to Hard Drives

New!

The Tape Drive & Tape Industry is a $5B Business!

HDD

Page 8: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

8

Vertical Markets

Driving ForcesMARKET SEGMENTS

SEC IRS Sarbanes-Oxley

Data Backup &Disaster Recovery

Tape Data Recovery is Slow, Mirroring non Practical

Page 9: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

9

Vertical Markets

Driving ForcesMARKET SEGMENTS

Audio

SEC IRS Sarbanes-Oxley

MP3 Automotive Adaptation

Data Backup &Disaster Recovery

Tape Data Recovery is Slow, Mirroring non Practical

Page 10: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

10

Vertical Markets

Driving ForcesMARKET SEGMENTS

Audio

SEC IRS

AutomotiveMP3

GPSCollision Avoidance Systems Satellite TV

Sarbanes-Oxley

MP3 Automotive Adaptation

Data Backup &Disaster Recovery

Tape Data Recovery is Slow, Mirroring non Practical

Page 11: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

11

Vertical Markets

Driving ForcesMARKET SEGMENTS

Audio

SEC IRS

AutomotiveMP3

GPSCollision Avoidance Systems Satellite TV

Video

Sarbanes-Oxley

MonitoringInsurance Industry

MP3 Automotive Adaptation

Data Backup &Disaster Recovery

Tape Data Recovery is Slow, Mirroring non Practical

Page 12: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

12

Vertical Markets

Driving ForcesMARKET SEGMENTS

Audio

Surveillance

Insurance IndustryHomeland Security

SEC IRS

AutomotiveMP3

GPSCollision Avoidance Systems Satellite TV

Video

Sarbanes-Oxley

MonitoringInsurance Industry

MP3 Automotive Adaptation

Data Backup &Disaster Recovery

Tape Data Recovery is Slow, Mirroring non Practical

Page 13: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

13

Technology SolutionsMARKET SEGMENTS

Shelf Life

ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP

Data Backup &Disaster Recovery

Page 14: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

14

Technology SolutionsMARKET SEGMENTS

Audio

Shelf Life

ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP

Data Backup &Disaster Recovery

Page 15: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

15

Technology SolutionsMARKET SEGMENTS

Audio

Automotive

Shelf Life

ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP

Data Backup &Disaster Recovery

Page 16: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

16

Technology SolutionsMARKET SEGMENTS

Audio

Automotive

Shelf Life

ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP

Video

Data Backup &Disaster Recovery

Page 17: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

17

Technology SolutionsMARKET SEGMENTS

Audio

Surveillance

Automotive

Duty Cycle

Shelf Life

Shelf Life

ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP

Video

Data Backup &Disaster Recovery

Page 18: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

18

Technology SolutionsMARKET SEGMENTS

Audio

Surveillance

Automotive

Duty Cycle

Shelf Life

Shelf Life

ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP

Video

Data Backup &Disaster Recovery

Page 19: IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November

IDEMA Financial Conference

Growth Opportunities Outside Desktop PCs

Tom McDormanVice President & General ManagerEnterprise & Entertainment Group

November 4, 2004