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IDEMA Financial Conference
Growth Opportunities Outside Desktop PCs
Tom McDormanVice President & General ManagerEnterprise & Entertainment Group
November 4, 2004
2
From ToMARKET SEGMENTS
Audio Applications
Tape to Hard Drives
3
From ToMARKET SEGMENTS
Audio Applications
Home Video Applications
Tape to Hard Drives
4
From ToMARKET SEGMENTS
Audio Applications
Home Video Applications
Video Surveillance & Security
Tape to Hard Drives
5
Data Backup
(Keeping Business Running)
MARKET SEGMENTS From To
Tape
HDD
Tape to Hard Drives
6
Data Backup
(Keeping Business Running)
Data Backup
(Better Audit Trails)
MARKET SEGMENTS From To
tape
Tape
HDD
Tape to Hard Drives
New!
HDD
7
Data Backup
(Keeping Business Running)
Data Backup
(Better Audit Trails)
MARKET SEGMENTS From To
tape
Tape
Tape to Hard Drives
New!
The Tape Drive & Tape Industry is a $5B Business!
HDD
8
Vertical Markets
Driving ForcesMARKET SEGMENTS
SEC IRS Sarbanes-Oxley
Data Backup &Disaster Recovery
Tape Data Recovery is Slow, Mirroring non Practical
9
Vertical Markets
Driving ForcesMARKET SEGMENTS
Audio
SEC IRS Sarbanes-Oxley
MP3 Automotive Adaptation
Data Backup &Disaster Recovery
Tape Data Recovery is Slow, Mirroring non Practical
10
Vertical Markets
Driving ForcesMARKET SEGMENTS
Audio
SEC IRS
AutomotiveMP3
GPSCollision Avoidance Systems Satellite TV
Sarbanes-Oxley
MP3 Automotive Adaptation
Data Backup &Disaster Recovery
Tape Data Recovery is Slow, Mirroring non Practical
11
Vertical Markets
Driving ForcesMARKET SEGMENTS
Audio
SEC IRS
AutomotiveMP3
GPSCollision Avoidance Systems Satellite TV
Video
Sarbanes-Oxley
MonitoringInsurance Industry
MP3 Automotive Adaptation
Data Backup &Disaster Recovery
Tape Data Recovery is Slow, Mirroring non Practical
12
Vertical Markets
Driving ForcesMARKET SEGMENTS
Audio
Surveillance
Insurance IndustryHomeland Security
SEC IRS
AutomotiveMP3
GPSCollision Avoidance Systems Satellite TV
Video
Sarbanes-Oxley
MonitoringInsurance Industry
MP3 Automotive Adaptation
Data Backup &Disaster Recovery
Tape Data Recovery is Slow, Mirroring non Practical
13
Technology SolutionsMARKET SEGMENTS
Shelf Life
ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP
Data Backup &Disaster Recovery
14
Technology SolutionsMARKET SEGMENTS
Audio
Shelf Life
ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP
Data Backup &Disaster Recovery
15
Technology SolutionsMARKET SEGMENTS
Audio
Automotive
Shelf Life
ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP
Data Backup &Disaster Recovery
16
Technology SolutionsMARKET SEGMENTS
Audio
Automotive
Shelf Life
ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP
Video
Data Backup &Disaster Recovery
17
Technology SolutionsMARKET SEGMENTS
Audio
Surveillance
Automotive
Duty Cycle
Shelf Life
Shelf Life
ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP
Video
Data Backup &Disaster Recovery
18
Technology SolutionsMARKET SEGMENTS
Audio
Surveillance
Automotive
Duty Cycle
Shelf Life
Shelf Life
ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP
Video
Data Backup &Disaster Recovery
IDEMA Financial Conference
Growth Opportunities Outside Desktop PCs
Tom McDormanVice President & General ManagerEnterprise & Entertainment Group
November 4, 2004