Studio10IDEAS PRESENTATION

Ideal Home Show 2013

A Media 10 presentation

The concepT

More members of the public visit for a memorable and exciting day out. For this campaign we wanted to focus on the ‘family’ and ‘platonic’ atmosphere of the show. For friends, families and couples (55% of the audience have children after all, and 34% attend in a party of 3-5 people) the day is something to be looked forward to. The artwork intends to reflect this playful and enjoyable atmosphere and the idea of exploring the IHS as it looks like a map. Each of the sections can be interacted with; people becoming part of the show itself. With each element of the show an attraction as it were, people can join in.

We want to portray the idea that working together and enjoying youself at the show can become an experience and performance for all to enjoy in our “IHS Fun world”.

This is just a draft, each object would be an attraction and the final creative will look just amaizing. You could make an idea with the draft and some images we took as inspiration.

INSPIRATION 1Tivoli Park in Copenhagen. We love their map and we thought that the section names could be added (if needed) as the names of the attactions, well integrated in the map.

INSPIRATION 2Secret Garden Party

A Media 10 presentation

14 – 30 MARCH 2014A Media 10 event

*Book before 31st January 2013. Offer valid on Adult On the Door ticket prices only, (£16.50 weekday, £18.50 Weekend). Concessions not included. £1.70 transaction fee applies. Children aged 15 and under go FREE when accompanied by a paying adult.

A WONDERLAND OF INSPIRATION FOR YOUR HOME

2 FOR1

TICKETSQuote MAS*

01

signaturforklaringInformation

Servicecenter/Billetcenter

Førstehjælp

Bagagebokse

Hittegods

Kontantautomat

Genbrugs-bægerautomat

Forlystelsesfoto

Q-parkParkeringsbilletter

Personlig betjeningBilletter og Turpas

Billet- og Turpasautomat

Wild CardTurpasautomat

Toiletter

Handicaptoilet

Handicaptoiletmed briks

Børnetoilet

Pusleplads

Klapvogne

Arkadens isbod Is, slik mm.Bazar isen Is, slik mm.Ben & Jerry’s Amerikansk iskonceptBolchekogeriet Hjemmelavede bolcherFemkanten Bland selv slik, is, candyfloss mm.Isbjerget Is, candyfloss mm.Ismejeriet Softice, sodavand mm.Lakrids by Johan Bülow Et lakrids universPromenadens isudsalg Is, slush-ice mm.Simply Chocolate Sticks med chokoladeovertrækSlush Ice Lækre slush-iceSvaneke Is 100% naturlig is, hjemmelavede vaflerSv. Michelsens Chokolade ChokoladeVaffelbageriet Hjemmelavet is og vafler, konditorkager

is & slik

3D Laserfoto 3D LaserfotoBallonvognen af 1843 BallonerBodum/Ordning & Reda GaveidéerBuild-a-Bear BamserCeLuca GaveartiklerDesign & smykkekunst Kunsthåndværk og gaveidéerGlaskompagniet Glaskunst og gaveidéerHarlekin Gaveartikler, tobak og souvenirsIllums Bolighus Gaveidéer Klumperiet Rasmus Klump merchandiseLifestone AccessoriesLisbeth Dahl GaveidéerSolsikken AccessoriesSpersa SmykkerTivoli Gavebutik Gaveidéer og Tivoli souvenirsTroldekugler Smykker

forretninger

3 46 8

1 9 10 11 127 5

2

underholdningGlassalen Harmonipavillonen Koncertsalen PantomimeteatretPlænen

Rasmus Klumps VerdenTivolis AkvariumTivoli Illuminationer Tivoli Jackpot

forlystelserDyrekarrusellen Min. 3 år Ingen grænse 1Fyrtårnet Min. 120 cm Min. 90 cm 1Karavanen Min. 120 cm Min. 2 år 1Den lille Drage Min. 3 år Ingen grænse 1Linie 8 Min. 6 år Ingen grænse 1Pandaen Min. 90 cm Ingen grænse 1Skærsilden Min. 6 år Ingen grænse 1 Tempeltårnet Min. 120 cm Min. 90 cm 1Veteranbilerne Min. 3 år Ingen grænse 1Ballongyngen Min. 6 år Ingen grænse 2Dragebådene Min. 8 år Ingen grænse 2Den flyvende Kuffert Min. 130 cm Ingen grænse 2Galejen Min. 120 cm Min. 2 år 2Stjernetårnet Min. 105 cm Min. 90 cm 2Minen Min. 8 år Ingen grænse 2 Nautilus Min. 120 cm Ingen grænse 2Rutschebanen Min. 120 cm Ingen grænse 2Aquila Min. 120 cm Min. 120 cm 3 Det gyldne Tårn Min. 132 cm Min. 132 cm 3Dragen Min. 140 cm Min. 140 cm 3Dæmonen Min. 132 cm Min. 132 cm 3Himmelskibet Min. 140 cm Min. 120 cm 3Monsunen Min. 140 cm Min. 140 cm 3Odinexpressen Min. 130 cm Min. 2 år 3Radiobilerne Min. 130 cm Min. 2 år 3Snurretoppen Min. 130 cm Min. 2 år 3Vertigo Min. 140 cm Min. 140 cm 3

Forlystelserne koster 1-3 turbilletter. En turbillet koster 25 kr. I mange forlystelser kan der betales med mobiltelefon eller dankort.

Helbredsbegrænsninger: Ryg, hjerte m.m. og gravide.

Ved alenekørselI følgeskab af betalende

person på min. 14 årAntal turbilletter

NY

NY

NY

A Hereford Beefstouw Steakhouse $$Andersen Bakery Internationalt bageri $Bazar Kaféen Fastfood $Biergarten Traditionel Bierstube $Bodega Tivoli Vinstue Sandwich $Brdr. Price i Tivoli Klassisk dansk $$$Bryggeriet Apollo Dansk/internationalt $$Burger House Fedtfattige burgermenuer $Bøfgrillen Klassisk bøf-/flæskestegssandwich $Café Georg Dansk/internationalt $Café Ultimo Italiensk $$Chaplon Tea Te, kaffe, kager $Churroria Sandwich og lune spanskrør $Det japanske Taarn Sushi / steak / japansk / asiatisk $$$Fish and chips Økologisk fish and chips $Færgekroens Bryghus Klassisk dansk $$$Grøften Dansk/internationalt $$Hard Rock Café Amerikansk $$Hercegovina Kroatisk / dansk / international $$Hotdog Corner Økologiske slagter pølser $Intermezzo Fastfood $I lov it food Fastfood $Italia – La Vecchia Signora Italiensk $$Italia 2GO Fastfood og pizza $Joe & The Juice Juice & Kaffebar $Kähler i Tivoli Nordisk / dansk ÅBNER I JULI $$Madklubben Grill Moderne dansk $$Mamma mokka extra Kaffebar $Mamma mokka to-go Kaffebar $Nimb Bar Cocktail- og kaffelounge $Nimb Bar’n’Grill Steaks og seafood $$$Nimb Brasserie Klassisk fransk brasserie $$Nimb Terrasse Jordnær gastronomi $$Nimb Vinotek Vin, snack og rustikke retter $$Pirateriet Mad til hele familien $$Promenaden Dansk/internationalt $$Paafuglen Dansk/internationalt $$Paafuglens Bistro Dansk $Rasmus Klump Pandekagehus Mad- og dessertpandekager $Søcaféen Smørrebrød og lune retter $Tivoligrillen Fastfood $Tivoli Kebab Kebabspyd med et tvist ÅBNER I JULI $ Viften Smørrebrød, bøffer, kaffe og kage $$wagamama Japansk inspireret nudelbar $Woodhouse Lounge, café og burger-bar $

spisesteder

Billigste hovedret: $ under 100 kr. $$ 100-175 kr. $$$ over 175 kr.

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EXIT

EXIT

INSPIRATION 1

INSPIRATION 2

ouTdoor

1. eScAlATOR

2. Tube PANel

3. POSTeRThe first impact is the whole message of a fun day out, with the logo and celebities in big. The artwork is very colourful and transmits very well the concept. It stands out keeping people’s attention.

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A Media 10 presentation

A WONDERLAND OF INSPIRATION FOR YOUR HOME

2 FOR1

TICKETSQuote MAS*

A WONDERLAND OF INSPIRATION FOR YOUR HOME

2 FOR1

TICKETSQuote MAS*

14 – 30 MARCH 2014

ouTdoor

1. MAgAzINe Adv - dPS

2. MAgAzINe Adv - SPWe could expand the show content and add more details. Even if people keep the main message, they could spend more time to see all the sections as the map suggest to explore them.

The more people keep the double page open, more people around them would look at it.

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A Media 10 presentation

14 – 30 MARCH 2014

Studio10IDEAS PRESENTATIONthank you

A Media 10 presentation