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(INDIAN CULTURAL ETHICS AND

VALUE BASED MANAGEMENT )

SUBMITTED BY- SUBMITTED TO- RAJU PAL RACHNA MADAAN

PRAVEEN BHATT

PRINCE TIWARI DATE: 26/03/2011

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Major elements of the strategy include:

y Regaining our leadership in the Smartphone space

y Maintaining our volume and value leadership in the mobile phones space

y Sustaining our future as the world·s leading mobile manufacturer

BUSINESS PORTFOLIO:

SERVICES BUSINESS:

From being a product centric company, Nokia is now focusing to become solutions

centric. The strategic shift is built on Nokia·s bid to retain consumers and

empower Nokia device owners to realise the full potential of the Internet. Nokia

will build a suite of Internet based services like Nokia Maps, the Nokia Music

Store and Nokia N-Gage around its Ovi brand.

INFRASTRUCTURE BUSINESS :

Nokia Siemens Networks is a leading global enabler of communications services.

The company provides a complete, well-balanced product portfolio of mobile and

fixed network infrastructure solutions and addresses the growing demand for

services with 20,000 service professionals worldwide.

R & D CENTERS :

Nokia has three Research & Development centers in India, based in Bangalore

and Mumbai. These R&D hubs are staffed by engineers who are working on next-generation packet-switched mobile technologies and communications solutions to

enhance corporate productivity.

MANUFACTURING IN INDIA:

Nokia has set up its mobile device manufacturing facility in Chennai, India to

meet the burgeoning demand for mobile devices in the country. The

manufacturing facility is operational with an investment of USD 210 million and

currently employs 8000 people.

SO ME ACHIEVE MENTS FOR NOKIA:

y Ranked No 1 Most Trusted Brand Survey by Brand Equity, 2008

y Ranked the No 1. MNC in India by Businessworld, India·s leading business

weekly, 2006

y Ranked as the 9th most powerful brand by Millward Brown·s BrandZ 2008

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y Ranked as the No. 1 telecommunications equipment vendor in the country

by Voice & Data for five consecutive years ²2008, 2007, 2006,2005 and 2004

SUSTAINABILITY STRATEGY BY NOKIA

ENVIRONMENTAL STRATEGY (WE: RECYCLE): Nokia's environmental work is based on life cycle thinking. This means that we

aim to minimize the environmental impact of our products throughout our

operations, beginning with the extraction of raw materials and ending with

recycling, treatment of waste, and recovery of used materials. We achieve this by

better product design, close control of the production processes, and greater

material reuse and recycling

Nokia strives to reduce the possible harm full environment impact of its products,services, and operations over the entire product life cycle.

Nokia·s environmental work is based on global principles and standards. Their

targets are not driven by regulatory compliance but go way beyond legal

requirements. Environmental issues are fully integrated in their business

activities and are everyone's responsibility in Nokia. It is a part of everything

they do.

ENERGY SAVING STRATEGY (WE: ENERGISE):

Nokia created a climate strategy in 2006. It looks at the energy consumption and

CO2emissions of our products and operations and sets energy and CO2 emissionreduction targets for their most important activities. They updated this strategy

in 2008 and have set ourselves the following targets.

y PRODUCTS AND SERVICES:

o Reduce the average charger's no-load power consumption from 2006

level by 50 percent by the end of 2010

o Continue to study new technologies which will use renewable energy

resources, such as solar panels and kinetic energy

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o Nokia·s devices a power-saving standby mode

o Since 2007 they started reminders to unplug charger when phone is

charged in order to save energy

y OPERATIONS STRATEGY (INCLUDING SUPPLIERS AND SERVICE

PROVIDERS) :o

Ensure that improvement in energy efficiency meet and exceed thegeneral efficiency targets per units manufactured

o Ensure that all our key suppliers set energy efficiency and CO2 reduction

targets

y OTHER S TR ATE GY :o In 2009²2010, begin deploying green electricity purchases to those

countries where Nokia operates and where buying green electricity makes

the most impacts on CO2 savings. This will depend on how carbon

intensive the local power generation industry is and where green

electricity purchases are available.

o Create 6% of new energy savings in technical building maintenance

systems between 2007 and 2012 compared to the baseline year 2006, in

addition to the savings of 3.5% achieved already in 2003²2006

CSR ACTIVITY BY NOKIA

TAKE-BACK AND RECYCLING AWARENESS CAMPAIGNS PHASE 1:The take-back and recycling awareness campaigns aim at driving behavioral

changes amongst consumers and educating mobile phone users about the

importance of recycling. The Indian consumer research findings have revealed

that recycling is not in the consumers· mind space. The first pilot campaign was

launched on 1st of January, 2009 in 4 cities ² Bangalore, Delhi, Gurgaon, and

Ludhiana.

During the pilot, Nokia encouraged mobile phone users to recycle their old

handsets and accessories, regardless of the brand, and promised to plant a tree forevery phone dropped during the campaign period in these cities. As a result, over

3 tons of old phones and accessories were collected in 45 days of the campaign

period from these 4 cities. The lessons from the successful pilot campaign were

considered for development of the second phase campaign which was launched in

September 2000.

PHONE RECYCLING PROCESS:

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There are close to 5000 Nokia recycling points globally, each taking back mobile

devices and accessories. In India, Nokia has laid out a robust recycling

infrastructure across the country with over 1300 recycling bins installed at Nokia

Care Centers, Nokia Priority Dealers and Nokia Concept Stores.

Recycling means company doesn·t need to extract and refine as much material for

new products, saving energy, chemicals and waste. If every Nokia user

recycled just one unused phone at the end of its life, together we would

save nearly 80,000 tones of raw materials.

TREE PLANTATION:Nokia had committed to plant a tree sapling for every handset, of any brand,

dropped for recycling by the consumers ( in the campaign cities and during the

campaign period).

Nokia has tied up with a few organizations for this plantation. Majority of the

plantation has been done by 3 NGOs. Ahimsa, an NGO in Tamil Nadu, has

planted over 12,500 saplings in the villages of Kalakattur, Kooram,

Maruthuvanpadi, and Sankarapuram, all in the Kancheepuram district of Tamil

Nadu. The Rotary Bangalore Midtown has planted over 10,000 saplings in

Bangalore University and some educational institutions in Bangalore, Karnataka.

Art of Living Foundation·s - World Alliance For Youth Empowerment (WAYE) - is

in the process of planting over 10,000 saplings in the Mathura district of Uttar

Pradesh.

TAKE-BACK AND RECYCLING AWARENESS CAMPAIGNS PHASE 2:

In the second phase, the ¶Planet Ke Rakhwaale (PKR)· take-back and recycling

campaign extended to 28 cities across India from September 2009. The mobile

recycling awareness activities were initiated at Nokia Care Centers and Nokia

Priority Dealers in 28 cities. This was supported by an extensive media campaign

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on TV, radio and print featuring Shah Rukh Khan and launch of the community

portal www.planetkerakhwaale.com. The campaign aimed to inspire young

minds to spread the recycling message. For every handset, regardless of the

brand, dropped in the recycle bin, Nokia promised to plant a tree.The take-back

campaign continues with activities across the country.

NOKIA SUPPORTS THE RELIEF EFFORTS IN JAPAN

Nokia has made a donation to the Japanese Red Cross to help Japan. We are also

supporting employee-led fundraising efforts, with the company matching any

donation our employees make to this very worthy cause.

Nokia's approach to dealing with disaster relief projects is to focus first on

immediate disaster relief, and in the longer term to collaborate with local and

state governments, civil societies and NGOs to offer mobile technology for

development assistance and to help support rebuilding efforts. Our approach has

been the same in a number of tragic natural disasters over the last few years,including the Thailand tsunami in 2004, hurricane Katrina in the United States

in 2005, Sichuan earthquake in China in 2008, and the Haiti earthquake and

Pakistan floods in 2010.

BUY HOLIDAY GIFTS TO HELP A GOOD CAUSE ON YOUR NOKIA FROM

OVI

Nokia has made a donation for using the gift cards to UNICEF·s Schools for Africa

campaign to help transform children·s lives through education.

NOKIA SUPPORTS FLOOD RELIEF EFFORTS IN VIETNAMSince last October, severe floods have caused more than 100 deaths, hundreds of

injuries and left thousands of families with destroyed or damaged property and

livelihoods in central Vietnam. With volunteer contributions and company

donations the local Nokia teams were able to provide 10,000 families with a

mosquito net, a blanket and 5kg of rice to live through the early winter in Khanh

Hoa and Ninh Thuan, two of those central provinces that have been seriously

damaged by the recent floods.

Nokia Helping Hands employee volunteering programme has become Nokia

Indochina·s key activity in supporting people in areas hit by unexpected floods,

storms or other natural disasters.

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