Export to GermanyICTricity

Introduction Anne Bartling Evert Bijlstra Petra Soliman Tsjibbe Vergeer

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Structure Assignment Working method Results Target group Confrontation matrix Entry Strategy Advice & recommendations Conclusion

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Assignment Minor International Business Tutor Company Service/product Objective

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Working method

Proposal Internal External Export strategy

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Working method Group activity schedule Proposal Group work on campus Meetings, group, company,

tutor Deadlines Mega meeting Phone calls Emails DEPEST Entry Strategy Internet, books, etc..

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Results Negative population growth Biggest ICT sector Data protection law German Language

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Ecology Reasons for green ICT Awareness Opportunities for ICTricity

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Technology German infrastructure Social media usage

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SME Definition

Small enterprise Medium enterprise

Up to 9 employees From 9 to 499 employees

Up to € 1,000,000.- turnover

From € 1,000,000.- to € 50,000,000.- turnover

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SME Share

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Target group

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Target group focus Green ICT Working at home

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Confrontation matrix Opportunities/Strengths

Infrastructure Customization Corporate social responsibility (CSR)

Opportunities/Weaknesses Limited capacity growth

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Confrontation matrix Threats/Strengths

Flexibility

Threats/Weaknesses Language

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Trends IT-system outsourcing

Working from home

Green technology awareness

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Export Strategy Strategic options

Foreign Direct Investment Strategic Alliance Direct Export Joint Venture

Strategic choice Direct Export

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Advice & recommendations Contact NBSO and IHK Language Marketing Partners Fairs Wait for opportunities / turning point

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ICTtricity in Germany ?

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Conclusion

Questions?

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