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(1) Based on unit count
(2) Represents preliminary FY2015 sales data and unit counts as of December 29, 2015. Actual results for fiscal year 2015 are expected to be released in March 2016
(3) Del Taco system-wide unit count as of December 29, 2015. Mexican QSR competitive unit counts / system-wide sales are from the Technomic Top 500 2015 report reflecting 2014 results
(1) Excludes one franchised restaurant in Guam.
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(1) Source: The NPD Group/CREST, Q3, 2015.
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Source: Company internal price survey of Southern California Taco Bell (n=20) and Chipotle (n=20) restaurants conducted in December 2015
Freshly grilled chicken, hand-sliced
avocado, seasoned black beans,
diced onions, and handmade pico de
gallo, served over fresca lime rice
Fire-grilled chicken, lettuce, guacamole,
pico de gallo, avocado ranch dressing,
cheddar cheese and cool sour cream, all
served with Latin rice and black beans
Freshly grilled chicken,
choice of cilantro-lime rice,
pinto or black beans, salsa,
cheese and sour cream
Freshly grilled, marinated chicken,
savory secret sauce, crisp lettuce,
and freshly hand-grated cheddar
cheese, in a warm flour tortilla
A warm, soft flour tortilla filled
with shredded chicken, topped
with crisp lettuce and real
cheddar cheese
Flour tortilla, choice of
cilantro-lime rice, pinto
or black beans, grilled
chicken, salsa and cheese
or sour cream
Fresh hand-sliced avocado, chicken
grilled fresh in our restaurants,
handmade pico de gallo salsa, salsa
casera, fresca lime rice, and seasoned
black beans.
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Source: Weighted QSR average same store sales per NPD Group Sales Track Report.
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13Check Average Sources: Average check data is from public company filings (JACK and FRGI as of most recent Form 10-K) and Wall Street research for CMG and Taco Bell.
(1) Preliminary and unaudited
(2) During fiscal 2015 the AUV for the top 33% company – operated restaurants in the comparable store base was ≥$1.5M with an average AUV of $1.72 million
(3) 90% of these company restaurants had a fiscal 2015 restaurant contribution margin of 21% or higher. Restaurant contribution is defined as company restaurant sales less company restaurant expenses. Restaurant contribution margin is defined as
restaurant contribution as a percentage of company restaurant sales
Source: AUV and Restaurant Contribution %: Benchmark data is from the most recent public company filings (Jack, Zoes, YUM, Popeyes, Bojangles, and Taco Cabana), Taco Bell and Popeye’s data was derived from their fiscal 2014 10-K for
company-owned restaurants only
(1) Restaurant contribution is defined as company restaurant sales less company restaurant expenses. Restaurant contribution margin is defined as restaurant contribution as a percentage of company restaurant sales
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(1) Del Taco Internal Guest Experience Survey, Top Box Rating Average Score
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(1) Del Taco Internal Attitudes & Usage Study, August 2015
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25(1) Based on internal analysis and a study prepared by a leading national consulting firm.
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(1) Restaurant contribution is defined as company restaurant sales less company restaurant expenses. Restaurant contribution margin is defined as restaurant contribution as a percentage of company restaurant sales
(2) Restaurant contribution margin percentage for new restaurants trends lower than our mature base due to market rental rates
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(1)
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INGREDIENT % OF PURCHASE
Taco Meat
(1) All 2015 results disclosed in this presentation are based on preliminary fiscal 2015 results, are unaudited, have not been reviewed
by our independent registered public accountants, and remain subject to change in connection with the preparation of the audi ted
financial statements for the year ended December 29, 2015.
