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ICOrating
TOKENOMY Basic Review (https://www.tokenomy.com/)
ICO dates (08.01.2018 - 12.02.2018)
Web: icorating.com
Email: [email protected]
Twitter: @IcoRating
Project details
Name: TOKENOMY
Ticker symbol: TEN
Project Type: Cryptocurrency, Infrastructure, Investment, Platform
Extended company description: Tokenomy’s prime product is a crypto-to-crypto
exchange. It will also offer a platform enabling the issue of tokens for crowdfunding,
loyalty programs, donations and other needs in addition to exchange and purchase.
Company: Tokenomy Ltd.
Website
Whitepaper
Initial Token Sale (ITS) details
Public ITS Start: 08.01.2018
• Phase 1 starts on 8 January 2018 at 3.00 pm Singapore Time (UTC +8);
• Phase 2 starts on 15 January 2018 at 3.00 pm Singapore Time (UTC +8);
• Phase 3 starts on 5 February 2018 at 3.00 pm Singapore Time (UTC +8).
Public ITS End: 12.02.2018
• Every unsold TEN Token during ITS - Tranche 3 will be burned automatically
by the end of this period
Token Sale Duration (weeks): 5
Token type: ERC20
Total number of tokens issued: 200,000,000
Tokens available (Pre-Sale + Public ITS): 110,000,000
Investment goals:
• Development of the platform
• Marketing
• Business development
Price of TEN:
• Tranche 1: 80.000 TEN = 1 BTC
• Tranche 2: 60.000 TEN = 1 BTC
• Tranche 3: 40.000 TEN = 1 BTC
Accepted payments: BTC, ETH
Bounty: The program is valid from January 15, 2018 until February 12, 2018.
Token Role: Functional
Team
Team size (number of people): 6 (executive members)
Number of advisors and partners: 14
GitHub
Social media
Twitter: Posts: 121, followers: 1563
Telegram: subscribers: 6012 (Sum of Indonesian and English channels)
Medium: Posts: 4, subscribers: 39
Instagram: Posts: 20, subscribers: 144
Facebook: subscribers: 4551
YouTube: Posts: 2, Subscribers: 67
Project information
Tokenomy’s primary product is a crypto-to-crypto exchange. It will also offer a
platform enabling the issue of tokens for crowdfunding, loyalty programs, donations
or other needs as well as exchange and purchase.
The goal for the project is to become a global cryptocurrency exchange with
hundreds of tokens, along with additional features that can assist anyone from small
entrepreneurs and retailers to developers and large businesses, to issue their own
tokens in order to conduct a fair and reliable crowdfunding event. This will enable
individuals and businesses to obtain the required funds from trusted investors, as
well as announce loyalty programs.
Tokenomy’s tokenization platform will provide the following services allowing anyone
to issue their own tokens and hold token sales:
• Issuance of tokens with appropriate technical and legal support.
• Publication of information about an issued token.
• Possibility of exchanging tokens on the Tokenomy exchange.
• Audit and improvement of the token offering.
• Notification and distribution of information about projects.
• The creation of affiliate programs.
Advisors:
Sasha Ivanov (Facebook) — Founder of the Waves platform.
Toto Sugiri (Linkedin) — Chairman of Fortress Data Services, PT DCI Indonesia,
PT. IndoInternet, formerly executive director of PT Indointernet.
IZAK Jenie (Linkedin) — CEO of JAS Kapital, PT Digital Artha Media, director of
Founder Institute, PT Digital Makmur Sejahtera.
Anson Zeall (Llinkedin) — CEO, technical director of COINPIP, member of the
board at Infocorp Foundation Limited, Ph.D. Startx (S17).
Roberto Capodieci (Linkedin) — Founder of Blockchain Zoo, Debune, formerly:
CTO at Digital Billions Pte LTD, executive director at OTDocs.
Willson Cuaca (Linkedin) — Co-founder and managing partner at East Ventures,
formerly executive director of Apps Foundry, founder of Xsago Pte Ltd.
Kenneth Oh (n/a) — Co-founder of Ferrell Financial and Omnibridge.
Yos Adiguna Ginting (Linkedin) — Member of the board of directors at PT. HM
Sampoerna Tbk, supervisory advisor at Putera Sampoerna Foundation, formerly
director of government affairs at Philip Morris International.
Benson Kawengian (Linkedin) — CEO and founder of Urbanhire, president and
owner of Datra Internusa, president of Beka Asia Group, partner in RMKB Ventures.
Lawrence Samantha (Linkedin) — CEO of PT Indo Sistem Global (Indosystem),
formerly: software Architect at eSolutech, web engineer, technical manager at
BitTorrent, co-founder at Eevent.
Edy Sulistyo (Linkedin) — CEO of Lokét, managing director at S3 Tech Alliance,
formerly: chief technical officer at Eevent, Inc., senior software Architect at
eSolutech;
Carlos M. Parada (n/a).
Shinji Kimura (Linkedin) — Former CO-CEO of Gunosy, Inc., Director of
commercial advertising (GREE, Inc.), CEO and founder of Atlantis.
Mickey Milojko Spajic (Linkedin) — Co-founder, investment director at Das Capital
SG, Investor Bitflyer, formerly a credit analyst at Goldman Sachs.
Project partners:
Bitcoin.co.id — An online platform where you can buy and sell Bitcoin, Ethereum and
other digital assets in Indonesia.
Coin Pip — A platform for transferring funds internationally.
Blockchain Zoo — An association of proven blockchain experts and professionals in
the field of technology, ready to take on new projects.
Anypay — A universal solution for receipt of online payments.
Member.id — A company dedicated to the creation of loyalty programs.
Attracted investments: N/A (the current amount of funding raised is given in the
corresponding section).
Summary
The project is based on an international platform for token exchange and on a
platform for crowdfunding.
Strengths of the project:
• The project is entering the dynamically developing South East Asian market.
• The project has experienced and well-known advisors.
• A shared login with Bitcoin.co.id exchange, the biggest cryptocurrency in Southeast Asia with over 1M users, means that Tokenomy will be available to 1m users from the start.
• Successful completion of token sale Phases 1 and 2; 90% of all issued tokens have been sold.
Weaknesses of the project:
• The team has not presented a strategy for entering the market and attracting
users, which may lead to an insufficient number of clients.
• An MVP is not yet available.
Market and Industry
According to Coinschedule, in 2016 the amount of funding raised on ITSs during the
year was $96,389,917, with 46 crowdsales. In 2017, the amount increased by five
times to $3,611,293,912, with the number of staged ITSs being 228.
According to an Infoholic Research LLP report, the cryptocurrency and blockchain
technology market will grow by 35.2% in the next five years. Therefore, we can
expect an increase in the number of ITSs.
[https://www.coinschedule.com/stats.php?year=2017],
[https://techcrunch.com/2017/09/07/ITS-report-q2-coindesk/],
[https://www.infoholicresearch.com/report/cryptocurrency-and-block-chain-market-
trends-2016-2022/]
According to an analysis by the project team, the Asia-Pacific region accounts for
70% of the total global growth in internet use, 62% of users of social media and 64%
of the increase in the number of users of mobile social media.
The white paper also presents an analysis of the Asia-Pacific region in terms of
population and economy.
Comments: The market as analyzed by the team is not consistent with their
presented business model.
As for our analysis, we conclude that the ITS market is growing quickly, which gives
a chance for the project to occupy a market niche.
Competitors
In the course of our study we identified the following competitors:
Starbase — A platform for the issue, financing and sale of tokens.
Сoinstarter — A platform providing support for the launch of ITS.
Alfa Token — A platform for creating proprietary tokens and smart contracts.
Summary: The main difference of Tokenomy from its competitors is that it offers a
wider range of services, including exchange-based trading. In addition, Tokenomy
will have a login shared with Bitcoin.co.id.
Engineering features of the platform
The platform is built on the basis of blockchain technology.
Technical description
The platform will function as follows:
To issue tokens and receive funding, it will be necessary to:
• Apply for token issue.
• The Tokenomy commission conducts a review and then accepts or rejects an
application.
• When accepting an application, the team provides technical support for the
token issuance.
• Creation of a company profile, token advertising, etc.
• Placement of the tokens on an exchange.
A mobile application will also be created for the convenience of users.
Comments: The project team is using well-known technologies that have already
proven themselves, which we believe will assist the spread of the project.
Technical roadmap
In the future, as technology and data are being developed, it is planned to implement
the following:
2nd Quarter 2018:
• Launch of the exchange platform.
• Tokenomy will start creating tokens.
• The primary market for these tokens will become available during this quarter.
3rd Quarter 2018:
• The project will start accepting orders for the issue of tokens.
Comments: The team has presented a plan for the step-by-step development of the
platform, but there is no release date for the mobile application, and no target
platforms are specified.
The open repository for the project has been created, but there are no open modules
in it as yet.
Comments: The project possesses good technical development and well-known
technological solutions that will contribute to the distribution of the project. However,
the project has not yet uploaded its smart contract to the open repository (GitHub).
Documentation
We checked the Tokenomy site and its documentation for sufficiency and
consistency towards facilitating investment decisions. The project is described in
detail in the white paper which is available in English. The main emphasis is placed
on the platform’s services and an analysis of the development of the Asian region.
The website also provides information on the project, ITS, platform function,
consultants and the team. The site is available in English, Chinese, Indonesian and
Japanese. A feature of the site is a detailed description of platform services.
Summary: The documentation provides insight into the project. Platform features
are described in detail therein.
ITS
Tokens to be issued for sale%: 55%
Public ITS start date: 8th January, 2018
• Phase 1 starts on 8th January 2018 at 3.00 pm Singapore Time (UTC +8);
• Phase 2 starts on 15th January 2018 at 3.00 pm Singapore Time (UTC +8);
• Phase 3 starts on 5th February 2018 at 3.00 pm Singapore Time (UTC +8).
Token type: ERC20
Accepted Payments: BTC, ETH
1 TEN price:
• Phase 1: 80,000 TEN = 1 BTC;
• Phase 2: 60,000 TEN = 1 BTC;
• Phse 3: 40,000 TEN = 1 BTC.
Crowdsale duration: 5 weeks, until 12 February 2018
TEN is a utility token that can be used as an exchange means to settle fees between
members of the Tokenomy platform.
Roles of the TEN token on the platform include:
Token limit: 200,000,000
Advantages for token holders: Tokens are functional, and can be sold or used for
the purchase of platform services.
Dividends: No
Additional token issue: No
The token sale is carried out with the following bonuses in several stages:
Max Goal: 1750 BTC
Currently raised: 814 BTC + 8011 ETH
Bounty
Link to the bounty program
The project allocates 11m TEN to the bounty program which is open in the following
directions:
• Twitter Campaign.
• Written Contest.
• Bitcoin Talk Signature Campaign.
Summary: The project has an extensive bounty program. All the terms of the
program are specified under the link. The rewards will be distributed after March 1,
2018. In addition, there is a referral program in which each participant can receive a
bonus of 10% of the purchase amount arising from the referral.
https://medium.com/@tokenomy/tokenomy-referral-campaign-invite-your-friends-to-
join-our-token-sale-and-get-free-ten-tokens-f479c9267a74
Token and capital distribution
Tokens and capital are distributed according to the following scheme:
• 55% - Token sale.
• 20% - Community initiatives, affiliate commission, etc;
• 25% - Long-term alignment of interests.
Summary: Tokens do not affect the distribution of shares in the company. The
reward system is set up so that it is more advantageous to buy tokens earlier.
Development plans
Roadmap of the project:
Summary: Based on the White Paper, it is possible to conclude that the project is
entering the Asian market, but the strategy of penetration and attraction of users is
not disclosed.
Team
The team consists of 6 people and 14 advisors. Information on the core members of
the team (LinkedIn) is as follows:
Oscar Darmawan (Linkedin) — CEO and Founder. CEO of Bitcoin.co.id, formerly
managing director of PT Bumi Intermedia, business consultant at Dv9 International
Pte Ltd.
William Sutanto (Linkedin) — Chief technical officer. Chief technical officer at
Bitcoin.co.id, formerly chief financial officer and clerk at PT. Bumi Intermedia.
Jack Li (Linkedin) — Head of marketing department. Business development
specialist at Navis Capital Partners, founder and chairman of the Executive
Committee at Applied Compliance Technologies, formerly vice president of J.P.
Morgan.
There are 3 other people in the team.
Summary: Only 2 people indicated their affiliation with the Tokenomy project.
The team is mainly from Indonesia and has the following experts in addition: A fund
manager, business development manager and a communications manager.
Marketing
Information about the project is available on a variety of popular services such as
Twitter, Telegram, Reddit, Medium, Slack, Bitcointalk, LinkedIn, YouTube, Github
and Facebook. The project has a bounty program.
The project is active on social media. On Twitter and Facebook there are regular
news updates; there are blog articles on Medium and Steemit, and videos are being
posted on Youtube.
The format of articles on the project suggests that they were primarily ordered by the
project.
Comments: Interest in the project is gradually increasing. The marketing campaign is
mainly developed on Twitter and Facebook.
Analysis of Tokenomy website traffic based on Similarweb.com data showed the
following:
Traffic sources: Similarweb
Comments: direct: 52.97%, referrals: 16.38, % search: 11.45%, social: 18.7%, mail:
0.5%
Search traffic: 11.45%, of which 100% is "organic" traffic
Referral Links: 16.38%
Analysis of Tokenomy website traffic based on BE1.ru’s data showed the following:
Traffic sources: [https://be1.ru/stat/tokenomy.com]
Comments: Top 5 countries for site visitors: Indonesia-88.49%, USA-1.42%, Japan-
1.33%, Colombia-1.11%, Russia-1.03%
Referral Links: vip.bitcoin.co.id: 45.76%; forumbitcoin.co.id: 18.16%;
web.telegram.org: 11.95%; adbtc.top: 11.19%; 1ink.cc: 3.12%
Social activity: Facebook: 84.12%; Youtube: 8.78%; WhatsApp Webapp: 5.03%;
Twitter: 1.48%; Reddit: 0.58%
Analysis of Tokenomy website traffic based on the analysis data showed the
following:
Traffic sources: [https://a.pr-cy.ru/tokenomy.com]
Traffic: visitors: 27,424, views: 109,710
Social activity: score: 50,448, source: VKontakte: 0, Facebook shares: 50,448,
Google+: 0
Summary: Based on available data on the project, it can be concluded that there is
interest in the project. The team is leading an advertising campaign on Twitter and
Facebook and the project has blog articles available on Medium and Steemit. In the
last month, traffic on the site has increased by 170,000 people.
Contacts
You can contact the developers through the following links:
Website
Telegram
Medium
Github
Bitcointalk
YouTube
The information contained in the document is for informational purposes only. The views
expressed in this document are solely personal stance of the ICOrating Team, based on
data from open access and information that developers provided to the team through Skype,
email or other means of communication.
Our goal is to increase the transparency and reliability of the young ICO market and to
minimize the risk of fraud.
We appreciate feedback with constructive comments, suggestions and ideas on how to
make the analysis more comprehensive and informative.
