ICICI_PRUDENTIAL Research Project Cust. Perception & Preferences 4 Different Ins. Policies of Icici in Lko

8/8/2019 ICICI_PRUDENTIAL Research Project Cust. Perception & Preferences 4 Different Ins. Policies of Icici in Lko.

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BIBLIOGRAPHY

Websites:

www.icicipru.com

www .wikipedia.com

www.google.com

Books:

Principles of Marketing Philip Kotler

Service Marketing Zeithmal & Bitner

Service Marketing - Kurtz & ClowCompany product profile

Brochures

Pamphlets

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http://www.icicipru.com/http://www.wikipedia.com/http://www.google.com/http://www.icicipru.com/http://www.wikipedia.com/http://www.google.com/


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QUESTIONNAIRE

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a) 1 b) 2 c) 3

B) Children:

a) 1 b) 2 c) 3

Q7) Rate the insurance company according to your preference:

(1 for the most and 5 for least)

1 2 3 4 5LICICICI PRUDENTIALSBI

BAJAJ ALLIANZBIRLA SUN LIFEHDFC LIFE

Q8) Which plan attracts you? (1 for the most and 5 fore least)

1 2 3 4 5TERM POLICYINVESTMENT POLICY

CHILDS POLICYENDOWMENT POLICY

MONEY BACK POLICYPENSION PLAN

Q9) How do you come to know about the plan or the company?

a) Family b) Friends

c) Colleagues d) Advertisement

e) Agent f) Internet

Q10) Which mode you think affects the most?

a) Advisor b) Brokers

c) Self d) Telemarketing

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e) Internet f) Corporate agents

Q 11) Do you have any insurance plan of ICICI Prudential? If yes, specify in which product:

a) Lifetime super b) Smart kid

c) Pension plan d) Health & Care

e) Any other

Q12) For what purpose you prefer to take policy?

a) Life coverage b) Tax benefit

c) Medical claim d) Any other

Q13) What is the maximum sum assured of the policy you have?

a) Up to 1 lakh b) 1lakh to 2 lakh

c) 2 lakh to 4 lakh d) More than 4 lakh

Q14) How do you rate your service provider?

EXCELLENT GOOD AVERAGE POOR LICICICI PRUDENTIALSBIBAJAJ ALLIANZBIRLA SUN LIFEHDFC LIFE

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Q15) What can the organization do to increase your satisfaction?

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Q16) Name: ..................................................................................................................

Q17) Age:

a) 20 30 b) 30 40c) 40 50 d) Above 50

Q18) Occupation:

a) Businessman b) Govt.Employee

c) Student d) Any Other

Q19) Household Income per Annum:

a) Up to Rs.1 Lakh b) Rs.1 Lakh Rs.2 Lakh

c) Rs.2 Lakh Rs.5 Lakh d) More than Rs.5 Lakh

Documents

ICICI_PRUDENTIAL Research Project Cust. Perception & Preferences 4 Different Ins. Policies of Icici in Lko