icbm.bracu.ac.bdicbm.bracu.ac.bd/sites/default/files/icbm-2019/...ICBM 2019 ii K M Khalid MP State Minister Ministry of Cultural Affairs Government of the People’s Republic of Bangladesh

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ICBM 2019

CONTENTS

Message ii

Message from the Conference Chairs iii

Keynote Speeches iv

Industry Talks viii

Invited Talks xv

Program Overview xxi

Index of Abstracts xxiv

Abstracts 1

Organizing Committee 52

Technical Committee 54

International Dignitaries 57

ICBM 2019

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K M Khalid MP

State Minister

Ministry of Cultural Affairs

Government of the People’s Republic of Bangladesh

Message

It is a great honor for me to be involved with the 2nd International Conference on Business and Management

(ICBM 2019), organized by Brac Business School, Brac University. I am overwhelmed to know that more

than 160 research papers will be presented by 200 local and international participants. Definitely, it reflects

an outstanding team work and profound activities which were accompanied by the organizing committee of

ICBM 2019.

I firmly believe that this conference will help the scholars to develop their career and it will be a great

experience for them. Moreover, this conference would help the industry people to think more creatively.

It is a great initiative taken by Brac University which will contribute towards the development of the business

arena. It is creating opportunities and helping the students to explore themselves in order to fit in the workplace

based on global phenomena. I am confident that in future Brac University will take such initiatives by which

the society will be benefited at large.

Finally, I would like to conclude with best wishes.

K M Khalid MP

State Minister

Ministry of Cultural Affairs

Government of the People’s Republic of Bangladesh

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MESSAGE FROM THE CONFERENCE CHAIRS

Professor Vincent Chang, PhD

Honorary General Chair, ICBM 2019

Professor Mohammad Mahboob Rahman, PhD

General Chair, ICBM 2019

Assoc. Professor Md. Mamun Habib, PhD

Program Chair, ICBM 2019

Welcome to the second International Conference on Business and Management (ICBM 2019) taking place on

April 25-27 in Dhaka, Bangladesh.

The theme for this year’s conference is ‘Industry Focused Global Research Trends in Business and

Management.’ As such the conference aims to bring both practitioners and academics together, to promote a

valuable exchange of ideas, and to facilitate discussion on current affairs in business and management.

As management researchers meticulously investigate how the world’s needs can be met through business

activities that promote a better quality of life, that goal can be achieved only by fostering enduring partnerships

between industry and academia. And ICBM 2019 is a purposeful step toward cultivating such partnerships

right here in Bangladesh.

The context for both business activities and management research is not only global, but highly

interdisciplinary. Following the success of the previous conference, ICBM is set to welcome international

participants yet again this year, and we are delighted to have four distinguished international scholars as

keynote speakers. The range of topics is sufficiently broad with submissions covering exciting new areas in

addition to traditional management disciplines.

We are grateful to have the support of key players in the local industry, particularly of our Platinum Sponsor,

ACI Limited, one of the largest conglomerates in the country. We are also thankful to Gold Sponsors Abdul

Monem Ltd., Brac Bank, IPDC Finance and Runner Automobiles, and to Silver Sponsors Mutual Trust Bank

and bKash.

We hope you will enjoy this three-day conference and be able to utilize this platform to enhance your

knowledge and explore new ideas.

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KEYNOTE SPEAKER

Prof. Dr. Tzong-Ru Lee

Department of Marketing

National Chung Hsing University, Taiwan

Friday, 26 April 2019, 10:00 AM – 11:00 AM

To Set Up APMI Index by Using Open Data of Taiwan Hog Industry

APMI is PMI (Purchasing Managers’ Index) application in Agriculture. It means that the focus of this paper

is to build APMI based on PMI. PMI is popular in manufacturing sector in Taiwan. In this paper, the authors

will show what variables we choose for building APMI and what data that we collected from Taiwan

government open data. Then, the authors will show what methodology that we used to form APMI equation

and calculate the APMI. The result for readers to know how we build APMI in reality, we use Taiwan hog

industry as numerical example.

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KEYNOTE SPEAKER

Prof. Dr. Ahmad Bashawir bin Abdul Ghani

Vice Chancellor

Universiti Utara Malaysia

Friday, 26 April 2019, 02:15 PM – 03:30 PM

Connecting the Dots between University Research and Industrial Revolution

Do we realize that most of the researches done at universities are not in sync with the dictates of industrial

revolution? There are many researches in business and management published in multitude of journals.

However, it has a low level of industry take up and focused. The reason being scholars were misled to believe

that the citation count receives are indications of the positive impact of their research as opposed to the

potential to improve the decision making of practitioners or the industry. To address this issue and connect

the dots, there is a need to fundamentally change the research approach that engenders a significant increase

in industry focused research while ensuring that the existing academic research capability continues to

develop. This study proposes a mechanism for connecting the dots between research on managerial or

corporate processes and the processes affecting organizational competitiveness and societal well-being.

Universiti Utara Malaysia (UUM) addresses the issue by setting up the Tun Dr. Mahathir Mohamad’s Thought

Institute (IPDM) where key clusters are established with focused research activities that contribute to the

socio-economic development and sustainability of the industry and people. The said institute undertakes

collaborative ventures with the industry and also research collaborations with distinguished universities

especially with the world's top 100 Universities. In the context of Bangladesh, the country researchers can

look at UUM’s experience in assisting Malaysia forge ahead economically and socially. Bangladesh

universities can play a significant role in increasing the Bangladesh industrial competitiveness globally. There

are several research areas that the academics can undertake relevant and impactful industry focused research.

If this is feasible, eventually you can see the dots connected. As academicians and researchers, our role is to

act as the bridge that links the two sides. Overall, this keynote will address the following questions that will

provide significant benefits to both academia and industry. What is the current problem in overall university

academic research in business and management?; The importance of connecting the dots between university

research and industrial revolution; How to enhance the practical relevance of industry focused research in

academia?; How UUM is gearing up towards industry focused research to have more impact?; and How

Bangladesh universities can align academic research with Bangladesh industrial competitiveness and societal

wellbeing?

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KEYNOTE SPEAKER

Prof. Dr. Hui-Ming Wee

Department of Industrial and Systems Engineering

Chung Yuan Christian University, Taiwan

Saturday, 27 April 2019, 09:00 AM – 10:15 AM

Industry 4.0: Driving Logistic Innovation

Guidelines for the Use of Internet of Things and Cyber-Physical System

Although in its conceptual state, Industry 4.0 promises a revolutionary leap in manufacturing industries for

the next 10-20 years. Industry 4.0 is defined as a computerized manufacturing industry with connected

intelligent devices, machines and physical objects; the goal is to construct an intelligent factory which is

characterized by adaptability, resource efficiency and ergonomics. It integrates customers and business

partners to enhance the value chain. Its advantages are: i) Communicate independently and without wire. ii)

Optimized individual customer product manufacturing, iii) Resource efficient production. iv) Create energy

saving efficiencies and reduce costs, and v) Lower the amount of carbon emitted.

This talk provides some insights and guidelines for designing a successful adaptation of Industry 4.0 using the

Internet of Things (IoT) and Cyber-Physical Systems as part of Big Data Analytics. Several insights from

published surveys, research papers and journals are collected in order to support our view in constructing the

guidelines.

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KEYNOTE SPEAKER

Dr. Pairach Piboonrungroj

College of Maritime Studies and Management

Chiang Mai University, Thailand

Saturday, 27 April 2019, 02:15 PM – 03:30 PM

Short Biography

Dr. Pairach Piboonrungroj is now the associate dean of the College of Maritime Studies and Management,

Chiang Mai University. Dr. Pairach studied a PhD in Logistics and Supply Chain Management at the Logistics

Systems Dynamics Group of Cardiff University. His multiple-awarded PhD research aims to explain

relationships in tourism supply chain via lens of transaction cost economics using a statistical technique called

structural equation model (SEM). He was awarded an MSc (distinction) in Logistics and Operations

Management from Cardiff University in 2009. In 2005, he got a Bachelor of Economics (First-class honour)

from Chiang Mai University (Thailand).

Dr. Pairach has involved in a number of research projects in logistics and supply chain management in various

industries such as tourism, business events, creative economics and logistics as well as consultancy works to

various organisations such as The World Bank and Thailand Ministry of Tourism and Sports. He is also an

ad-hoc reviewer for several journals and conferences. Dr. Pairach is also an R enthusiast, co-founder of R

User Groups in Cardiff (Cardiff-R) in the UK and Chiang Mai (ChiangMaiR), in Thailand. His underlying

research theme is an application of economics theories and techniques to logistics and supply chain

management.

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INDUSTRY TALK

Mr. M. Anis Ud Dowla

Chairman

ACI Group

Short Biography

Mr. M Anis Ud Dowla, the Chairman of ACI Limited, is one of the most successful personalities in

Bangladesh business circle. He has maintained a high profile, and has provided leadership to business

community in different capacities. Mr. Dowla served in the British Oxygen Group of UK in Pakistan,

Bangladesh and Kenya for 27 years, including 12 years as Managing Director of Bangladesh Oxygen Ltd. In

1987, he became the Group Managing Director of the three ICI companies in Bangladesh. With experience

gathered while working with British Multi-nationals for over 32 years, Mr. Dowla has continued to maintain

the multinational culture and management style in ACI, with especial emphasis on quality, productivity and

customer services.

Mr. Dowla was the President of Narayangonj Chamber of Commerce and Industries in 1977. He has since

been elected President of the successor trade body named Metropolitan Chamber of Commerce & Industries

in 1978, 1995 and 2010.

Mr. Dowla has considerable contribution in the field of Industrial Relations of the country. He was elected

President of Bangladesh Employers Association for four terms, the only national employers’ organization, in

1975-1976, 1976-1977, 1991-1992, 1992-1993 and also elected as President of Bangladesh Employers

Federation for two terms in 2003-2004 and 2004-2005.

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INDUSTRY TALK

Mr. A. S. M. Mainuddin Monem

Deputy Managing Director

Abdul Monem Limited

Short Biography

ASM Mainuddin Monem is an entrepreneur and an industrialist with direct involvement in a variety of sectors

including university, pharmaceutical plant, captive power generation plant, producer of refined sugar, bottler

of Coca Cola, producer of Igloo ice cream, importer and marketer of branded foods/snacks and vegetable oils,

etc. His educational foundations are from world class institutions in the US including the Harvard Business

School.

He is frequently invited as a speaker at conferences on a wide array of subjects of national, regional and

international importance and interests. He has served in several panels and task force committees to address

national and regional matters.

After working in investment banking and completing his education at Harvard, ASM Mainuddin Monem, the

eldest son of Abdul Monem, who is the founder and Managing Director of Abdul Monem Limited, returned

to Bangladesh with the mission to turn his father’s company into a modern business and use it as a platform

to generate economic and social change in Bangladesh.

An MBA graduate of Harvard Business School, as Deputy Managing Director, he is responsible for the

finances of Abdul Monem Limited (AML). AML is one the largest construction companies in Bangladesh. It

has built a significant fraction of the roads of Bangladesh, maintained the Jamuna Bridge for many years,

modernized Bangladesh’s largest airport, and built flyovers and bridges in Dhaka. It is also very prominent in

the food and beverage space. It is one of only two bottlers of Coca-Cola in Bangladesh and is the producer of

the most popular ice cream brand in Bangladesh, Igloo Ice Cream.

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INDUSTRY TALK

Mr. Selim R. F. Hussain

Managing Director & CEO

Brac Bank Limited

Short Biography

Mr. Selim R. F. Hussain joined Brac Bank Limited as the Managing Director & CEO on November 8, 2015.

Mr. Hussain is a career banker and an immediate past CEO & Managing Director of IDLC Finance Limited

who is widely recognized and highly acclaimed across the financial sector for being the architect of IDLC

Finance’s meteoric rise over the past six years. He was also the Chairman of the Board of Directors from 2010

to 2012 of IDLC Finance’s two subsidiaries – IDLC Investments Limited and IDLC Securities Limited.

Mr. Hussain has an Honors degree in Accounting from Dhaka University and an MBA (Major in Finance)

from the Institute of Business Administration, Dhaka University.

He worked in various roles with the two largest multi-national banks in Bangladesh, ANZ Grindlays Bank

and Standard Chartered Bank, for twenty four years, before moving to the IDLC Group in 2010. He has resided

and worked in India and Australia for a significant period of his career. Prior to taking over the helm at IDLC

Finance Limited, he was the Head of Finance & Strategy for Standard Chartered Bank\s Consumer Banking

Division in Mumbai, India. Mr. Hussain was also the CFO of Standard Chartered Bank, Bangladesh, from

2002 to 2007. Mr. Hussain was also a Director at the Credit Rating Agency of Bangladesh (CRAB) and the

Vice Chairman of the Bangladesh Leasing & Finance Co Association (BLFCA) since 2012.

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INDUSTRY TALK

Mr. Hafizur Rahman Khan

Chairman

Runner Automobiles Limited

Short Biography

Mr. Hafizur Rahman Khan, born in 1955, is the Chairman of Runner Group of Companies. He completed his

B. Com (Hons), M. Com (Management) from University of Rajshahi. After completion of his education he

started his career in a private organization named Farmland Engineering Limited from 1978 till 1983. Then,

he joined HS Enterprise Limited and served there till 1999 as Director Operation. Subsequently, he established

Runner Automobiles Limited and is actively involved in the operations of the company. He has also

established Runner motors Limited (RML) where India appointed RML as an Exclusive Distributor of famous

brand Eicher (LCV and MCV) trucks and pickups in Bangladesh.

He is one of the most experienced industrialists in the automobiles sector of Bangladesh. Hafizur Rahman

Khan has been selected as Commercially Important Person (CIP) for the period 2013-2014. He is the President

of “Bangladesh Automobiles Assemblers and Manufactures Association” (BAAMA) and also the Chairman

of Varendra University.

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INDUSTRY TALK

Mr. Mominul Islam


IPDC Finance Limited

Short Biography

Mr. Islam is holding the position of Managing Director & CEO since January 2012. Prior to that he was the

Deputy Managing Director of the Company from July 2008 to December 2011. Mr. Islam joined IPDC in the

year 2006 as Head of Operations. During his tenure at IPDC, he has played pivotal role in reshaping the

organization through strategic planning, rebranding, organizational restructuring, automation, process

reengineering, control and compliance, service quality etc.

Prior to joining IPDC he worked in American Express Bank (AEB) and Standard Chartered Bank (SCB) for

more than 7 (seven) years with an enriching career in different areas of the Banks e.g. General Banking,

Reengineering, Service Quality, Risk Management, Project Management, Business Contingency Planning etc.

During his tenure at AEB he went through the Six Sigma Black Belt training at Brighton, UK and managed

several Six Sigma projects for AEB Bangladesh, Singapore, UK, Hong Kong, India and USA.

He holds a Master’s in Economics from North South University and completed his Bachelor of Business

Administration from Institute of Business Administration, University of Dhaka.

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INDUSTRY TALK

Mr. Anis A. Khan


Mutual Trust Bank Limited

Short Biography

Anis A. Khan (AAK), a Fellow of the Institute of Bankers Bangladesh (IBB), has had 35 years of experience

and training in banking, capital markets, management, and leadership practices. Anis currently serves as the

Vice Chairman of the Industrial & Infrastructure Development Finance Company Limited (IIDFC), Director

of BD Ventures Limited, Independent Director and Chairman of the Board Audit Committee of Berger Paints

Bangladesh Limited (BPBL) and Vice President of Bangladesh Association of Publicly Listed Companies

(BAPLC).

He is the recipient of numerous accolades including the ‘Business & Entrepreneur Excellence Award 2016’

where he was recognized as the ‘Inspirational Business Leader of the Year’, at a ceremony held in London,

United Kingdom and which was organized by the UK Bangladesh Catalysts of Commerce & Industry

(UKBCCI) on November 20, 2016. He is the Immediate Past Chairman of the Association of Bankers,

Bangladesh Limited (ABB) and a former Chairman of Primary Dealers Bangladesh Limited (PDBL). He also

served as the Chairperson of the SWIFT Member & User Group of Bangladesh. A regular speaker on the

global circuit, he has demonstrated his international quality competency in the field of finance, banking and

management.

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INDUSTRY TALK

Mr. Sanjeev Gathani

CEO and Knowledge Leader

Better Business Governance – APAC Pte Ltd (BBG), Singapore

Short Biography

Sanjeev Gathani is the founder and Chief Executive Officer (CEO) of Better Business Governance (BBG) –

APAC Pte Ltd, and has more than 20 years of experience in the areas of Governance, Risk and Compliance

which stems employment and engagement with family run business to multi-national corporations.

Presently, Sanjeev also serves as an Independent Director for Ponco Pacific Pte Ltd, and is a well-regarded

Corporate Trainer and Speaker and has delivered plenty of trainings and exclusive talks in the space of

Corporate Governance, Data Security, Data Privacy and Fraud and Risk Management. These sessions were

delivered to both Academia and Corporate sector organizations.

He has also written several articles in local newspapers not only on every day topics that matter to ordinary

people but also on Corporate Issues. He has been featured in Brunei Times on several occasions and had his

articles published in the editorial section of the Today Newspaper.

In 2016, Sanjeev was the First Singaporean to be awarded the title of Global Hero, an award that recognizes

the efforts put in to adopt healthy lifestyle through exercise despite medical challenges. He is also founder of

a social Not for Profit enterprise that helps obese folks to adopt a healthy lifestyle through proper diet and

exercise.

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INVITED TALK

Prof. Dr. B. Chandrachoodan Nair

ITM Business School, India

Business Analytics-Leveraging the Power of Data

Data Analytics is gaining considerable momentum due to the emergence of data in large volumes from variety

of sources at high velocity with the rapid advancement of technology and computational power. In this article,

leveraging of data for analytics in the perspective of a Manager is discussed. The power of data in decision

making is highlighted. Data-driven decision making has a larger influence in business outcomes. The data

sources and data structure are presented. Descriptive, predictive and prescriptive analytics are described. A

brief account of domains of Business analytics is given. Application of Analytics in specific service sector

industries like Consumer Packaged Goods (CPG), telecom, utilities and health care are also presented.

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INVITED TALK

Prof. Dr. Razamin Ramli

School of Quantitative Sciences, Universiti Utara Malaysia

Malaysian Harmony Index Based on Culture and Identity of the Nation

Culture and identity vary across the nation of a country where social norms of individual citizens would shape

the individual behavior thus the whole society. As Malaysia is moving towards a developed country, the

stability of its nation is one of the benchmark that any potential investors and businesses look for. Thus, in

this sense, it is important to maintain a harmonious environment throughout the country, which are greatly

influenced by culture and identity of its multi-ethnicity of the people. Therefore, this study took the effort to

develop a harmony index based on the existence of various culture and identity of the Malaysian nation. In

the process of developing the index, a Multi-Criteria Decision Making (MCDM) approach is utilized in

determining the importance of all relevant criteria as classified under national culture and identity. These

criteria are those identified as contributing factors that support the harmonious living in the context of diverse

Malaysian population. Subsequently, the concepts of weight and rank are embedded in the development of

the index. As a result, a unique instrument is established such that the harmony level of a population or nation

can be measured. The findings also reveal the degree of importance of each criteria under culture and identity.

The index value obtained can be used to guide for national policy establishment and plan for appropriate

activities by relevant government authorities.

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INVITED TALK

Prof. Dr. C. V. Gopinath

Baba Institute of Technology and Sciences, India

An Innovative Method of Retaining Best Faculty Through

In any accreditation procedure ‘teaching learning process’ parameter plays a significant role. Best faculty are

required to improve the quality of ‘teaching learning processes’ This paper discusses the biggest challenge of

retaining best faculty in any educational institution through an innovative method called ‘faculty performance

based incentives’. There are numerous methods to gauge the faculty performance globally and each

educational institution has got it’s unique method. Student feedback, university results, teaching aids and

attitude towards institution are considered for evaluating faculty performance in this method. This method was

tried and tested continuously for three years in an institute and the results were appreciated by National Board

of Accreditation (NBA) team of All India Council for Technical Education (AICTE).

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INVITED TALK

Prof. Dr. Bishnu Prasad Mishra

Centurion University of Technology and Management, India

Artificial Intelligence Based Health Policy Drafting for Farmers of Odisha

Sixty-nine percentage of Odisha population are farmers and they have increasing health related problems. The

chronic diseases like poor hearing, poor eyesight, asthma, blood pressure, diabetes, cholesterol, skin disease,

cancer and dementia are spreading fast among the farmers of Odisha. Disease related to BP and blood sugar

affects 30% of the farmers of Odisha and is increasing every year. The have a sustainable development and

food production, good health of farmers is of prime importance. The irregular food habit of the farmers during

the cropping season and poor water for consumption affect their health. The outcome is many diseases with

fatal consequences. Detailed study with clinical data are collected, analyzed to arrive at a conclusion that the

chronic diseases are spreading fast among labor class of in agriculture sector. This has far reaching

consequences. Planners and implementers have to join hands to see that the health issues of the poorest of

poor farmer is resolved. Questionnaire has been developed, data collected using the random stratified sampling

technique. The analysis has been made to find central tendencies and conclude the present status of

communicable disease and chronic diseases.

Dimension reduction analysis (PCA) has been conducted to fine the factors affecting jointly as principal and

second principal component. The policy to be framed to decrease occurrence of disease in villages using the

key players like government, political party, line department, agricultural workers, NGOs, private and

government hospitals, medicine companies, interdepartmental convergence and finance (government /

insurance company). The secondary stake holders like climate and disease, trained doctors team, clean water

and sanitation, nutritional security, pace of implementation of short term and long term curative and preventive

plan, location specific remedial measures and web based governance. The data from the farmers are to be

collected in raw accuracy format (low, medium and high) and using fuzzy logic and rules to be developed by

the experts to know the action to be taken in different situations. The drafted policy will have most correlated

and less numbers of factors to be considered so that the implementation efficiency is high. Similarly rule based

FL will help the ground level workers to take correct decision and implement it for best efficient

implementation. Web based governance will help to located the exact location of occurrence of the disease

and plan remedial measure accordingly. Visible changes will help in building the confidence of the public and

goal can be achieved in time.

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INVITED TALK

Dr. Mir Abdul Sofique

Department of Tourism Management, University of Burdwan, India

Cultural Heritage Tourism Development: A Study on Selected Tourist Sites of West Bengal, India

Tourism is one of the fasted growing industries in the arena of world Travel & Tourism Industry. India is also

trying to get involved in the competition of Travel Market. In the entire South Asia, India plays an important

role in Tourist market & vacation market segmentation. West Bengal, the sweetest Part of India, is full of all

sorts of tourism products to attract International visitors. The policy of the Present Government of West Bengal

is Pro tourism & people friendly tourism. Travel trade operators are also very keen to position it’s Brand in

the Global Market. It is a fact that Tourist money is being multiplied in to various tourist destinations in

different ways and means. A sizeable amount directly & indirectly reaches in the pocket of host economy &

ultimately local people get the benefit. West Bengal, a beautiful state in terms of its nature and cultural heritage

and one of the border states, also played a role of a hero in its glorious history of freedom struggle, presence

of two World Heritage sites (Darjeeling Toy Train and the Sundarbans Mangrove forest). The author has tried

to examine the attitude of residents in West Bengal (WB) towards cultural heritage tourism development,

where cultural heritage tourism is not well-developed yet, although the area has great potential for

development. The study was carried out with field research approach at selected Tourist destinations in WB.

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INVITED TALK

Prof. Dr. Amit Mittal

Chitkara Business School, Chitkara University, India

Implementation of Research in Business Schools: The Competing Agendas of Different Stakeholders

The primary objective of any business school is creating trained and committed human capital which can assist

in meeting the objectives of organizations that employ them. With the explosion of business school rankings

– and despite the pervasive disagreements amongst different stakeholders regarding efficacy of these rankings

– business schools have had to shift a lot of resources and attention to research and publications. Business

schools, in the private sector in the developing world, face unique challenges on the research front. This paper

discusses a conceptual model of business school research implementation and seeks to address different

critiques related to the evolving role of business schools in the new accreditation and rankings era from a

stakeholder perspective. Using a case study approach, this paper shall take cognizance of the unique settings

within which select Indian business schools operate.

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PROGRAM OVERVIEW

Day 1: Thursday, 25 April 2019

08:30 AM – 02:00 PM Registration for ICBM 2019 Participants

09:00 AM – 10:45 AM

PhD Colloquium & Paper Producing Workshop (Only for registered participants)

Speakers

Prof. Dr. Tzong-Ru Lee, Department of Marketing, National Chung Hsing University, Taiwan

Assoc. Prof. Dr. Md. Mamun Habib, Brac Business School, Brac University

Session Chair Prof. Dr. Mohammad Mahboob Rahman, Brac Business School, Brac University

10:45 AM – 11:00 AM Tea Break

11:00 AM – 01:15 PM PhD Colloquium & Paper Producing Workshop (cont.)

01:15 PM – 02:00 PM Lunch

Day 2: Friday, 26 April 2019

08:00 AM – 09:00 AM Registration for ICBM 2019 Participants

09:00 AM – 09:45 AM

Inaugural Ceremony

Chief Guest Dr. Dipu Moni MP, Minister, Ministry of Education, Government of the People’s Republic of Bangladesh

Special Guest Prof. Dr. Vincent Chang

Guest of Honor Mr. M. Anis Ud Dowla, Chairman of ACI Group

Session Chair Prof. Dr. Mohammad Mahboob Rahman

Program Chair Assoc. Prof. Dr. Md. Mamun Habib

Keynote Speakers

Prof. Dr. Ahmad Bashawir bin Abdul Ghani (Malaysia)

Prof. Dr. Hui-Ming Wee (Taiwan)

Prof. Dr. Tzong-Ru Lee (Taiwan)

Dr. Pairach Piboonrungroj (Thailand)


10:00 AM – 11:00 AM

Keynote Presentation 1

Speaker Prof. Dr. Tzong-Ru Lee, Department of Marketing, National Chung Hsing University, Taiwan

Industry Talk Mr. M. Anis Ud Dowla, Chairman, ACI Group

Session Chairs

Prof. Dr. Ahmad Bashawir bin Abdul Ghani, Universiti Utara Malaysia Prof. Dr. Syed Ferhat Anwar, Institute of Business Administration, Dhaka University

11:00 AM – 12:30 PM

Parallel Session 1

Room A Room B Room C Room D

Education Operations & Supply Chain Management

Accounting, Banking & Finance


12:30 PM – 02:15 PM Lunch & Prayer Break

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02:15 PM – 03:30 PM


Speaker Prof. Dr. Ahmad Bashawir bin Abdul Ghani, Vice Chancellor, Universiti Utara Malaysia

Industry Talk Mr. A. S. M. Mainuddin Monem, Deputy Managing Director, Abdul Monem Limited

Invited Talk Dr. Salehuddin Ahmed, Brac Business School, Brac University

Industry Talk Mr. Selim R. F. Hussain, Managing Director & CEO, Brac Bank Limited

Session Chairs Prof. Dr. Hui-Ming Wee, Chung Yuan Christian University, Taiwan

Prof. Imran Rahman, University of Liberal Arts Bangladesh

03:30 PM – 04:45 PM

Parallel Session 2


Operations & Supply Chain Management



Marketing Management

04:45 PM – 05:00 PM Tea Break

05:15 PM – 06:45 PM

Parallel Session 3


Economics Entrepreneurship Human Resource

Management Technology

Management

07:00 PM – 08:00 PM Academia Industry Discussion

Co-Creation of Knowledge

08:15 PM – 09:30 PM Dinner

(Only for Registered Participants)

Day 3: Saturday, 27 April 2019

09:00 AM – 10:15 AM


Speaker Prof. Dr. Hui-Ming Wee, Department of Industrial and Systems Engineering, Chung Yuan Christian University, Taiwan

Industry Talk Mr. Hafizur Rahman Khan, Chairman, Runner Automobiles Limited

Invited Talk Prof. Dr. Mirza Azizul Islam, Brac Business School, Brac University

Industry Talk Mr. Mominul Islam, Managing Director & CEO, IPDC Finance Limited

Session Chairs Prof. Dr. Salehuddin Ahmed, Brac University

Prof. Dr. A.K. Enamul Haque, East West University


10:30 AM – 12:00 PM

Parallel Session 4





Human Resource Management

12:00 PM – 01:15 PM

Meet the Editors

Editors

Prof. Dr. Ahmad Bashawir bin Abdul Ghani

Prof. Dr. Hui-Ming Wee

Prof. Dr. Tzong-Ru Lee


Session Chair Assoc. Prof. Dr. Md. Mamun Habib (Editor-in-Chief, Scopus Indexed Journal)

01:15 PM – 02:15 PM Lunch Break

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02:15 PM – 03:30 PM


Speaker Dr. Pairach Piboonrungroj, College of Maritime Studies and Management, Chiang Mai University, Thailand

Industry Talk Mr. Anis A. Khan, Managing Director & CEO, Mutual Trust Bank Limited

Invited Talk Prof. Dr. Akbar Ali Khan, Brac Business School, Brac University

Industry Talk Mr. Sanjeev Gathani, CEO, BBG, Singapore

Session Chairs Prof. Dr. Mohammad Tamim, Brac University

Prof. Dr. Mirza Azizul Islam, Brac University

03:30 PM – 05:00 PM

Parallel Session 5






05:00 PM – 05:15 PM Tea Break

05:15 PM – 06:45 PM

Parallel Session 6



Maritime Management

Technology Management


07:00 PM – 08:00 PM

Prize Giving & Closing Ceremony

Chief Guest Mr. K M Khalid MP, State Minister, Ministry of Cultural Affairs, Government of the People’s Republic of Bangladesh

Special Guest Prof. Dr. Vincent Chang

Guest of Honor Mr. M. Anis Ud Dowla, Chairman of ACI Group

Session Chair Prof. Dr. Mohammad Mahboob Rahman

Program Chair Assoc. Prof. Dr. Md. Mamun Habib

Keynote Speakers

Prof. Dr. Ahmad Bashawir bin Abdul Ghani (Malaysia)

Prof. Dr. Hui-Ming Wee (Taiwan)

Prof. Dr.Tzong-Ru Lee (Taiwan)

Dr. Pairach Piboonrungroj (Thailand)

08:00 PM – 09:00 PM Dinner

(Only for Registered Participants)

Poster Presentation Day 2 (April 26, 2019) & Day 3 (April 27, 2019)

ICBM 2019

xxiv

Parallel Session 1A

Education

Friday, April 26, 2019, 11:00 AM – 12:30 PM

Chairs Prof. Dr. H.M. Jahirul Haque


Abstracts: see page 1-2

[ICBM-19-0857] An Innovative Method of Retaining Best

Faculty through Faculty Performance Based Incentives

C. V. Gopinath1 1 Baba Institute of Technology and Sciences, India

[ICBM-19-0259] Is Social Media Necessary for Recruitment

of International Students?

Akmal S. Hyder1, Anna Lilja1, Jonna Paag2 1 University of Gävle, Sweden 2 Stockholm International School, Sweden

[ICBM-19-0280] Bangladeshi Students and Their Families’

Willingness to Study Abroad and the Factors Those Are

Influencing Them

Md. Shiffat Manjur Muid1 1 Brac University, Bangladesh

[ICBM-19-0453] Ensuring Quality of Higher Education in

Tertiary Level: An Inferential Study on Private Universities

of Bangladesh

Nasreen Anwar Khan1, Aysha Ashraf1, Karisma Amjad1 1 Asian University of Bangladesh

[ICBM-19-0497] Self-Perceived Employability of

Undergraduate Students: Bangladesh Perspective

Md. Abdul Muhith Chowdhury1 1 Leading University, Bangladesh

[ICBM-19-0985] Digital Competencies among Adolescence

Naffisah Mohd Hassan1, Siti Noorsuriani Maon1, Erne Suzila

Kassim1, Noor’ain Mohamad Yunus1, Sri Fatiany Abdul

Kader Jailani1 1 Universiti Teknologi MARA, Malaysia

[ICBM-19-1073] Volunteer Education Program for

Underprivileged Children

Ekhwan Islam1, Roisul Islam Rumi1, Ahmed Shahriar1, Syed

Moazzim Hossain1 1 Brac University

Parallel Session 1B



Chairs Prof. Dr. Md. Azizul Baten

Dr. Tiena Gustina Amran


[ICBM-19-1037] Critical Chain Project Management for

Medium Voltage Cable Channel

Tiena Gustina Amran1, Rahmat Arismunandar1 1 Universitas Trisakti, Indonesia

[ICBM-19-0303] A Research Framework of Smart Food

Supply Chain for Developing Countries

Md. Adib Ibne Yousuf1, Sadia Afrin Ratna1, Fahadur

Rahman1 1 Bangladesh University of Professionals

[ICBM-19-0241] An Exploratory Research on Emerging

Technology Is the Future in Healthcare Industry

Md. Sayed Anwar1, Mushfica Jahan Ashika1, Ahlia Jannatun

Nayeem1 1 Brac University, Bangladesh

[ICBM-19-0312] Drivers of Supply Chain Performance

Analysis in Hospitality and Tourism Industry

Mohammed Mojahid Hossain Chowdhury1, Cdre M

Ziauddin Alamgir1, Tonmoy Kumar Das1, Khandaker Rasel

Hasan1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

[ICBM-19-0315] Toyota’s Supply Chain Management:

Optimization and Theoretical Applications in Practices

Abu Hasanat Md Monzurul Islam Bhuyan1 1 University of Hull, United Kingdom

[ICBM-19-1141] Embedding Digital Supply Chain in

Academic Institutions: A Literature Review

S. A. M. Manzur H. Khan1, Md. Mamun Habib2, Engku

Muhammad Nazri1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh

[ICBM-19-0697] Securities on Blockchain in Order to

Engage with Blockchain Technologies to Build a

Comprehensive, Apparent and Liable Digital Economy

World Wide

Mahadi Hasan Miraz1, Anuwarul Kabir1, Md. Mamun

Habib2, Md. Shamim Ahmed2 1 Universiti Utara Malaysia 2 Brac University, Bangladesh

[ICBM-19-0310] Finished Product Delivery Performance

Measurement at Louserindo Megah Permai Using SCOR

Model and Fuzzy-AHP

Syarif Hidayat1, Sarah Azmiyati1 1 University of Al-Azhar Indonesia

ICBM 2019

xxv

Parallel Session 1C



Chairs Prof. Dr. Hasnan Ahmed

Dr. Naffisah Mohd Hassan


[ICBM-19-0316] Why Microfinance in Rich Developed

Countries?

Maria Fregidou-Malama1, Akmal S. Hyder1, Ehsanul Huda

Chowdhury1 1 University of Gävle, Sweden

[ICBM-19-0237] Future Threats to World GDP in

Agriculture an Alarming Message for the World

Abu Bakkar Siddique1 1 Dhaka Commerce College, Bangladesh

[ICBM-19-0275] Financial Performance Analysis of Textile

Industry in Bangladesh: An Empirical Study

A H M Yeaseen Chowdhury1, Maliha Mahjabeen2, Md.

Mamun Habib3 1 Bangladesh University of Professionals 2 AIESEC 3 Brac University, Bangladesh

[ICBM-19-0299] An Explanatory Study of the Present

Scenario of Credit Risk Management in the Banking Sector

Sadia Afrin Ratna1, Fahadur Rahman1, Md. Adib Ibne

Yousuf1, Jayanta Bhusan Deb1 1 Bangladesh University of Professionals

[ICBM-19-0359] Why Value Investing Works: A Theoretical

Framework

Mohammad Siddiquee1 1 Mount Saint Vincent University, Canada

[ICBM-19-0601] Crony Group: An Unstoppable Journey for

Success in RMG Sector

Joseph Amit Gomes1, Priyadarshini Dina1 1 Brac University, Bangladesh

Parallel Session 1D



Chairs Prof. Dr. Golam Samdani Fakir

Assoc. Prof. S.A.M. Manzur H. Khan


[ICBM-19-0244] Sustainable E-service Value Distribution

Model: In Aspect of Psycho-social Framework

Md. Abid Hosain1, Anik Chakravartty2 1 Brac University, Bangladesh 2 University of Dhaka, Bangladesh

[ICBM-19-0249] The Acceptability of Solar Electricity

among the Rural Communities in Bangladesh: An

Exploratory Study

Tahsina Khan1, Saihad Shahid Rahman1 1 American International University-Bangladesh

[ICBM-19-0255] Research Paper on Customer’s Intention to

Repurchase Footwear Products

Ajmain Fayek Afnan1, Momena Akter1, Md. Zahidur Rahman1 1 Brac University, Bangladesh

[ICBM-19-0257] Service Offerings, Performance

Measurement and Performance Indicators of Pathao Rides

in Dhaka City

Mollika Ghosh1 1 Bangladesh Open University

[ICBM-19-0797] Lessons from the IL&FS Financial Crisis

Vijaya Kittu Manda1, S. S. Prasada Rao1 1 GITAM Deemed to be University, India

[ICBM-19-0301] Customer Satisfaction towards Online

Shopping from Bangladeshi Perspective

Asma Sadia1, Md. Atiqul Hoq1, Shermin Akhter Jebu2 1 Bangladesh University of Professionals 2 University of Dhaka, Bangladesh

ICBM 2019

xxvi

Parallel Session 2A


Friday, April 26, 2019, 03:30 PM – 04:45 PM

Chairs Prof. Dr. Razamin Ramli

Mr. Mohammad Ismail Majumder


[ICBM-19-0321] Inventory Management Practices and

Techniques of Quoted Agro-allied Companies in

Southwestern Nigeria

Olaleye Banji Rildwan1, James Unam Monday2, Yakibi

Ayodele Afolabi1 1 Federal University Oye-Ekiti, Nigeria 2 Obafemi Awolowo University, Nigeria

[ICBM-19-0339] Value Chain Management of Chili: An

Empirical Study

Md. Mahbub Alam1 1 Independent University Bangladesh

[ICBM-19-0293] A Responsible Agricultural Supply Chain

Model from the Perspective of Developing Countries

Md. Atiqul Hoq1, Asma Sadia1 1 Bangladesh University of Professionals

[ICBM-19-0346] A Goal Programming Approach for

Balancing and Scheduling Production Flow Line

H M Emrul Kays1, A N M Karim2, Zahir Rayhan Salim1 1 International University of Business Agriculture & Technology,

Bangladesh 2 Queensland University of Technology, Australia

[ICBM-19-0349] Supply Chain & Online Product Promotion

for Organizations: A Case Study in Bangladesh

Mahadi Hasan Miraz1, Anuwarul Kabir1, Md. Kashedul

Wahab2, Mohammad Ismail Majumder3 1 Universiti Utara Malaysia 2 Jahangirnagar University, Bangladesh 3 University of International Business and Economics, China

[ICBM-19-0977] Securitization Market Development of

Bangladesh

Mohammad Ismail Majumder1, Mohammad Omar Faruk1 1University of International Business and Economics, China

Parallel Session 2B



Chairs Prof. Dr. Mohammad Iqbal

Dr. Rina Fitriana


[ICBM-19-1045] Quality Improvement in Refrigerator

Division with Implementation of Six Sigma and Data

Mining Method

Rina Fitriana, Johnson Saragih1, Azizah Khairina Sarasetyo1 1 Universitas Trisakti, Indonesia

[ICBM-19-0385] Supply Chain Model of Jute Industry

Bangladesh: A Conceptual Exploration

Md. Fatauzzaman Rifath1, Mehedi Ahsan Ashif1, Md.

Mamun Habib1 1 Brac University, Bangladesh

[ICBM-19-0413] Sustainability of Islamic and Conservation

Farming to Cultivate Rice

Mohammad Mominul Islam1 1 EXIM Bank Agricultural University Bangladesh

[ICBM-19-0457] Halal Management: Translating Its

Principles into Branding


[ICBM-19-0437] Application of Supply Chain in E-Waste

Management

Abdullah-Al-Nadim1, Hasin Ahmed1, A. T. M. Sayeed

Istiaque1, Mohammad Iqbal1, A B M Abdul Malek1, Shahrin

Iqbal1 1Shahjalal University of Science & Technology, Bangladesh

[ICBM-19-0481] Literature Review of Green Supply Chain

Bangladesh

Sohana Islam Sujana1, Wahida Tasnim Ahsan1, Md. Mamun

Habib1 1 Brac University, Bangladesh

[ICBM-19-0577] How Middle-Actors of Vegetable Supply

Chain Affect Transportation Cost

Md. Hasan Maksud Chowdhury1 1 Brac University, Bangladesh

ICBM 2019

xxvii

Parallel Session 2C



Chairs Prof. Dr. Arabinda Saha

Dr. Mohamad Safiai Saad


[ICBM-19-0425] Betel Vine Cultivation in Bangladesh: An

Evaluation of the Effect of Cost Factors on Return

Arabinda Saha1 1 Islamic University, Bangladesh

[ICBM-19-0597] Impact of Internal Factors on Banks’ ROE

S. M. Rifat Hassan1 1 Brac University, Bangladesh

[ICBM-19-0613] Stratification and Performance Analysis of

Mutual Funds in Bangladesh

Kaniz Sakina1, Tahmina Anwar Misha1, Md. Rashadur

Rahman1, Riyashad Ahmed1 1 Brac University, Bangladesh

[ICBM-19-0721] Affecting Factors for the Fluctuation in

Stock Price

Nishat Tasneem1, Ahmed Najin Khan Chowdhury1,

Riyashad Ahmed1 1 Brac University, Bangladesh

[ICBM-19-0725] An Analysis of Financial Reporting

Systems of Islamic Financial Institutions in Bangladesh

Md. Saiful Islam1, Md. Azizur Rahman2, Nazrul Islam3 1 National University, Bangladesh 2 Daffodil International University, Bangladesh 3 Canadian University of Bangladesh

[ICBM-19-0729] Determining Factors Affecting the

Influence of Financial Stakeholders - an Empirical Study on

the Islamic Banking in Bangladesh

Nushrat Islam Khan1, Riyashad Ahmed1 1 Brac University, Bangladesh

Parallel Session 2D



Chairs Prof. Dr. Akmal S. Hyder

Assoc. Prof. Dr. Mohammad Basir B

Saud


[ICBM-19-0307] A Study on Bangladeshi Biscuit Industry:

Consumer Perception towards Packaging

Syed Zarif Samdani1, Fabiha Enam1 1 Brac University, Bangladesh

[ICBM-19-0320] Antecedents of Customer Satisfaction in

the Restaurant Industry

Aqib Wassy Deepta1, Tofazzal Hossain1 1 Brac University, Bangladesh

[ICBM-19-0326] A Descriptive Analysis on the Effect of

Advertising on Children

Sadmeena Mahreen Promi1, Mahreen Mamoon1 1 Brac University, Bangladesh

[ICBM-19-0328] The Significance of Bengali

Translation/Interpretation of Names in the Stores of Dhaka

and Its Effect on Consumers

Sadmeena Mahreen Promi1 1 Brac University, Bangladesh

[ICBM-19-0329] Celebrity Endorsement in Advertisement:

A Study on Consumers’ Perception for Selected Personal

Care Products in Bangladesh

Samia Shabnaz1, Bohi Shajahan1, Hafsa Maryam1, Alvi

Rahman Shovon1 1 American International University-Bangladesh

[ICBM-19-0347] Advertisement over the Internet vs

Traditional Media

Shahida Najnin Proma1, Daniel Mahbub1, Mustafa Al

Mujtaba1, Mahreen Mamoon1 1 Brac University, Bangladesh

[ICBM-19-1157] Compliance Issues and Insights of RMG

Sector

Gazi Meem1, Mohammad Atiqul Basher1 1 Brac University, Bangladesh

ICBM 2019

xxviii

Parallel Session 3A

Economics


Chairs Prof. Dr. ATM Nurul Amin



[ICBM-19-0338] Business Analytics - Leveraging the Power

of Data

B. Chandrachoodan Nair1 1Noorul Islam University, India

[ICBM-19-0250] Analysis the Growth and Forecasting the

Gross Domestic Product (GDP) of Bangladesh

Mohammad Rafiqul Islam1 1 Brac University, Bangladesh

[ICBM-19-0242] Analysis the Export Performance of Ready

Made Garments of Bangladesh

Mohaiminul Haque1, Mohammad Rafiqul Islam1 1 Brac University, Bangladesh

[ICBM-19-0441] Tobacco Taxes in Bangladesh: Challenges

and Opportunities

Nasiruddin Ahmed1 1 Brac University, Bangladesh

[ICBM-19-0477] Tourism and Energy Nexus in South Asia:

A Panel Study

Sakib B Amin1, Foqoruddin Al Kabir2, Farhan Khan3 1 Durham University Business School, United Kingdom 2 North South University, Bangladesh

3 South Asian Network on Economic Modeling (SANEM), Bangladesh

[ICBM-19-0569] Impact of Household and Natural

Resources Characteristics on Adaptation Behaviour Case of

Tropical Cyclone: In Coastal Areas in Bangladesh

Kolpona Euphrasie Costa, A.K. Enamul Haque, Sakib

Mahmud

Parallel Session 3B

Entrepreneurship


Chairs Prof. Dr. Abdul Hannan Chowdhury

Dr. Erne Suzila Kassim


[ICBM-19-0909] Social Enterprise Value Chain: Evidences

from Malaysia

Erne Suzila Kassim1, Md. Mamun Habib2 1 Universiti Teknologi MARA, Malaysia 2 Brac University, Bangladesh

[ICBM-19-0282] Social Impact of App-based Service: A

Study based on URAL EMS

Ishtiaque Ahmed1 1 Brac University, Bangladesh

[ICBM-19-0314] Students' Perception of Entrepreneurship

Development and Business English as Core Courses in

English Discipline: A Study on Selected Universities

Obaid Wali1 1 University of Rajshahi, Bangladesh

[ICBM-19-0529] Prospects and Challenges for E-Pharmacy

in Bangladesh

Maliha Mehzabin1, Md. Moniruzzaman1 1 Brac University, Bangladesh

[ICBM-19-0801] Women Entrepreneurship in Bangladesh:

Challenges and Opportunities

Tania Akter1, Tasnim Rahman1, Sanjida Akter Mim1 1 Brac University, Bangladesh

[ICBM-19-0278] Changing Paradigms of Higher Education

in India through the Adoption and Use of E- Learning

Technology by Faculty Members

Abhijit Das1, Rakesh Kumar Singhal1 1 ABES Engineering College, India

ICBM 2019

xxix

Parallel Session 3C



Chairs Prof. Dr. Abdur Rab

Assoc. Prof. Dr. Ireen Akhter


[ICBM-19-0853] Impact of Employee Relations Programs on

Integration of Non-Managerial Employees: A Study on

Pharmaceuticals Industry of Bangladesh

Ireen Akhter1 1 Jahangirnagar University, Bangladesh

[ICBM-19-1005] Inter-Professional Teamwork and Inter-

Professional Collaboration Practice among Physicians and

Nurses in Malaysia: Analysis of Reliability and Validity

Sharifah Naziha Syed Kholed1, Naffisah Mohd Hassan1, Siti

Noorsuriani Maon1 1 Universiti Teknologi MARA, Malaysia

[ICBM-19-1009] Inter-Professional Teamwork and

Collaboration Practice at University Hospitals



[ICBM-19-0268] Conceptual Framework of Recruitment and

Selection Procedures: A Case Study on University Grants

Commission (UGC) in Bangladesh

Md. Mobarak Karim1, Musfiq M. Choudhury2, Wasib Bin

Latif1 1 World University of Bangladesh 2 University of Dhaka, Bangladesh

[ICBM-19-0297] Research on Strategic Human Resource

Management Innovation-Oriented

Md. Saiful Bari1, Zaheed Husein Mohammad Al-Din1 1 Brac University, Bangladesh

[ICBM-19-0324] Problems and Prospects of E-health Card: A

Study in the Context of Bangladesh

K. M. Nafiul Haque1, Mohammad Atiqul Basher1, Umme

Saara Khan1 1 Brac University, Bangladesh

[ICBM-19-0334] Determinants of Employee Retention (A

research on employees of Route to Market (RTM)

International Limited)

Ummul Wara Adrita1, Sadmeena Mahreen Promi1, Farjana

Akter Lipy1 1 Brac University, Bangladesh

Parallel Session 3D



Chairs Prof. Dr. Yousuf Mahbubul Islam



[ICBM-19-0247] Practicing Management Information

System in Bangladesh

Md. Saiful Bari1, K. M. Nafiul Haque1 1 Brac University, Bangladesh

[ICBM-19-0295] Proper Exposure Needed for the New

Software Companies in Diverse Media


[ICBM-19-0304] Examining the Technology Acceptance

Model in the Adoption of Social Networks

Sadia Afroz1, Shrabanee Pal1, Tofazzal Hossain1 1 Brac University, Bangladesh

[ICBM-19-0322] Risks, Barriers and Scopes of e-Business

Adaptability in Bangladesh

Toolip Sen Gupta1, Tonmoy Kumar Das1, Mohammad

Shahedul Islam1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

[ICBM-19-0429] Acceptance of ERP & SAP Technology to

Improve Internal Control System of a Bangladeshi

Organization

Mohammad Ahsan Chowdhury1, Bless Godino2 1 Primeasia University, Bangladesh 2 Eastern University, Bangladesh

[ICBM-19-1117] The Impact on WhatsApp Acquisitions by

Facebook

A. S. A. Ferdous Alam1, Mohamad Safiai Saad1, Halima

Begum2, Ahmad Bashawir Abdul Ghani1 1 Universiti Utara Malaysia 2 National University of Malaysia

[ICBM-19-1053] Electronic Waste Management Can Be the

Biggest Challenge in Bangladesh

Afsana Bilkis1, Md Imran Hamid Emon1 1 Brac University, Bangladesh

ICBM 2019

xxx

Parallel Session 4A


Saturday, April 27, 2019, 10:30 AM – 12:00 PM

Chairs Prof. Dr. Nazrul Islam

Dr. Emi Normalina Omar


[ICBM-19-0973] Factors Influencing Express Bus Accidents

in the Malaysia Eastern South Route

Emi Normalina Omar1, Abdul Kadir Othman1, Nur Atiqah

Rochin Demong1, Nor Hafiqah Khalid1, Irwan Ibrahim1,

Masrur Mohd Khir1 1 Universiti Teknologi MARA, Malaysia

[ICBM-19-0761] A Study on Multi-Dimensional Supply

Chain Performance Measurement (SCPM) Models in

Manufacturing Industries and Way Forward

Ferdoush Saleheen1, Md. Mamun Habib2, Zurina Hanafi1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh

[ICBM-19-0345] An Implementation of Balanced Scorecard

on Supply Chain Performance Measurement in

Manufacturing Industry


[ICBM-19-0693] Embedding M-learning Environment into

Education Supply Chain Management Model for HLI

Mashiour Rahman1, Md. Mamun Habib2, Rosshairy Abd

Rahman1 1 Universiti Utara Malaysia 2 Brac University, Bangladesh

[ICBM-19-0733] Transportation Supply Chain Performance:

Bangladeshi Tourism Industry Viewpoint

Sanjina Feroz1, Rahma Akhter1 1 Brac University, Bangladesh

[ICBM-19-0805] Third Party Logistics – A Solution to the

Business Support

Morsalin Rashid1 1 Bata Shoe Company BD Ltd., Bangladesh

[ICBM-19-0921] An Insight into the Retail Industry: A Case

on Bangladesh

Natasha Ahmed1, Riyashad Ahmed1 1 Brac University, Bangladesh

Parallel Session 4B



Chairs Prof. Dr. Amit Mittal

Mr. Mahmudul Haq


[ICBM-19-0745] Bond Market Analysis of Bangladesh

Safwan Ahmed1, Riyashad Ahmed1 1 Brac University, Bangladesh

[ICBM-19-0749] An Empirical Analysis on the performance

of Bonds in Dhaka Stock Exchange

Mir Shakib Shams Ahmed Neeloy1, Riyashad Ahmed1 1 Brac University, Bangladesh

[ICBM-19-0753] Stock Market in Bangladesh: A Holistic

Approach

Tanvir Ahmed Rahat1, Riyashad Ahmed1 1 Brac University, Bangladesh

[ICBM-19-0281] Consumer Behavior and Psychological

Factors towards Purchasing Smartphone of Bangladeshi

Consumers


[ICBM-19-0813] Business Analysis of Chemical Market of

Bangladesh

Tawheed Hasan1, Ishrat Jahan2, Shabnin Rahman Shorna3 1Jahangirnagar University, Bangladesh 2 University of Dhaka, Bangladesh 3 North South University, Bangladesh

[ICBM-19-0889] A Study on Financial and Social

Significance of Festivals and Cultural Events in Bangladesh

Md Belal Hossain1, Shakil Ibnay Wahid1, Masfiqur Rahman1,

Md. Abdullah Sarker1 1 Bangladesh University of Professionals

ICBM 2019

xxxi

Parallel Session 4C



Chairs Prof. Dr. Mohd Aminul Karim

Dr. Mohammad Siddiquee


[ICBM-19-0351] The Influence of Personal Norms on

Consumers’ Halal Purchase Behavior: Consumer Attitude as

a Mediator

Md. Kashedul Wahab Tuhin1, Mahadi Hasan Miraz2, Md.

Mamun Habib3, Md. Mahbub Alam4 1 Jahangirnagar University, Bangladesh 2 Universiti Utara Malaysia 3 Brac University, Bangladesh 4 Independent University, Bangladesh

[ICBM-19-0353] Are the Pharmaceutical Stores in

Bangladesh Conducting Unethical Practices?

Shafayat Khan Shihab1, Ummul Wara Adrita1, Mufrad

Tazwar1 1 Brac University, Bangladesh

[ICBM-19-0355] Motivational and Emotional Factors

Influencing Consumers towards Shopping Malls

Reshma Rajan1, B Chandrachoodan Nair1 1 ITM Business School, India

[ICBM-19-0421] Understanding the Factors Affecting Young

Millennials’ Likeability of Television Advertisements in

Context of the Launch of Fourth Generation of Broadband

Cellular Network Technology (4G) in Bangladesh

Nazia Choudhury1, Tazrian Shainam Shahid1 1 University of Liberal Arts Bangladesh

[ICBM-19-0509] Consumer Perceptions and Expectations of

Service Quality: An Assessment of the SERVQUAL

Dimensions at Private Financial Institution

Tabassum Tamanna1 1 Bangladesh University of Professionals

[ICBM-19-0533] Measuring Efficiency and Client

Satisfaction of Selected Commercial Bank in Bangladesh

Sheikh Majedul Huq1, Mst. Shuly Aktar1 1 Begum Rokeya University, Bangladesh

Parallel Session 4D



Chairs Prof. Dr. S.M. Murali Krishna

Assoc. Prof. Mashiour Rahman


[ICBM-19-1145] Implementation of Research in Business

Schools: The Competing Agendas of Different Stakeholders

Amit Mittal1 1 Chitkara University, India

[ICBM-19-0341] A Study on Human Resource Management

of Brac University

Wahida Nasrin1, S. Alam1 1 Brac University, Bangladesh

[ICBM-19-0342] On-line Recruitment and Selection Practice

in Bangladesh: An Empirical Study

Wahida Nasrin1, Faria Subha1 1 University of Dhaka, Bangladesh

[ICBM-19-0354] Organizational Performance Management

and Leadership Development: Theories, Styles, Ethical, and

Legal Issues


[ICBM-19-0473] Organizational Citizenship Behavior in

Public and Private Commercial Banks: Antecedents and

Precedence Relationship

Md. Hasebur Rahman1, Sheikh M. Nurullah2, Md. Zafor

Sadique2 1 Pabna University of Science and Technology, Bangladesh 2 Department of Management Studies, Bangladesh

[ICBM-19-0521] Remote Work in Bangladesh – the Future

Workplace

Sohana Islam Sujana1, Wahida Tasnim Ahsan1, Mohammad

Salman Khan1 1 Brac University, Bangladesh

[ICBM-19-0525] Bridging Job Satisfaction and Turnover

Attitude: The Mediating Role of Employee Demographics

Abdul Baten1, Ahmed Saad Ishtiaque1, Sahadat Hossain1 1 University of Liberal Arts Bangladesh

[ICBM-19-0239] Health, Hygiene & Safety Scenario in

Garments Industry: An Empirical Study on Some Selected

Garments of Bangladesh

Md. Nahid Mia1 1 National University of Bangladesh

ICBM 2019

xxxii

Parallel Session 5A


Saturday, April 27, 2019, 03:30 PM – 05:00 PM

Chairs Dr. Md. Mahbub Alam

Mr. Ferdoush Saleheen


[ICBM-19-0397] Malaysian Harmony Index Based on

Culture and Identity of the Nation

Razamin Ramli1 1 Universiti Utara Malaysia

[ICBM-19-0549] Digital Supply Chain in Academic

Organizations: A Requirement Model

S A M Manzur H Khan1, Md. Mamun Habib2, Engku


[ICBM-19-0605] Extensive Analysis of Fisheries Sector in

Bangladesh

Syed Abu Ishmam Muztaba Billah1, N M Baki Billah1 1 Brac University

[ICBM-19-0741] Comparative Analysis on the Effectiveness

of Public Private Partnership (PPP) Framework in

Bangladesh

Chowdhury Rayhan Sahrear1, Riyashad Ahmed1 1 Brac University

[ICBM-19-0849] Restructuring Distribution System: A Case

Study with Akij Food and Beverage Ltd

Kazi Imran Sharif1, Md. Hasan Maksud Chowdhury1 1 Brac University

[ICBM-19-1041] A Study on Airport Cargo Operations: A

Case Study

Zishan Mahbub1 1 Brac University

[ICBM-19-0287] Special Cases of Business Decisions in

EOQ Inventory Based Production System

Shradha Goyal1, Rudresh Pandey1 1 ABES Engineering College

[ICBM-19-0305] Optimization of IoT-Oriented Supply

Chain Management: A Triple Bottom Line Perspective in

Manufacturing

Abu Hasanat Md Monzurul Islam Bhuyan1, Md. Mamun

Habib2 1 University of Hull, United Kingdom 2 Brac University, Bangladesh

Parallel Session 5B



Chairs Prof. Dr. Md. Rabiul Islam

Mr. Monojit Kumar Ojha FCA


[ICBM-19-0294] An Empirical Study on Financial Risks in

Agriculture Sector of Bangladesh

Sadia Afrin Ratna1, Sonia Akter1 1 Bangladesh University of Professionals

[ICBM-19-0365] Estimating Country Risk Premium and its

Significance in Context of Bangladesh

Md. Rashedul Hasan1, Khusbu Rahman1, Kaniz Sakina1, N. M.

Baki Billah1 1 Brac University, Bangladesh

[ICBM-19-1057] Pharmaceutical Sector of Bangladesh:

Diversification and Portfolio Performance

Ikram Hasan Evan1, S. M. Raihan Uddin1 1 Brac University, Bangladesh

[ICBM-19-1069] Impact of Finance and Operations in

Quality Management of Food Industry

Dishari Das Mou1, Lamia Islam1 1 Brac University, Bangladesh

[ICBM-19-1105] Factors Influencing the Profitability of

Pharmaceutical Companies in Bangladesh

S. M. Rifat Hassan1, Sarah Muniyat1 1 Brac University, Bangladesh

[ICBM-19-1077] Development and Accounting Significance

of Enterprise Resource Planning Systems in Business

Growth

Mir Muttakin Kibria1, Imtiaj Ahmad1, Md. Hasan Maksud

Chowdhury1 1 Brac University, Bangladesh

[ICBM-19-1153] Changing Reforms - Increasing

Productivity with Employee Engagement in Banking Sector

T Archana Acharya1 1 Vignan's Institute of Information Technology, India

ICBM 2019

xxxiii

Parallel Session 5C



Chairs Assoc. Prof. Dr. Mahbubur Rahman

Assoc. Prof. Lt Col AHM Yeaseen

Chowdhury


[ICBM-19-0537] A Study on Customer Satisfaction on E-

Commerce

Ajmain Fayek Afnan1, Momena Akter1, Md. Zahidur

Rahman1 1 Brac University, Bangladesh

[ICBM-19-0757] A Review on Competitive Advantage and

Multinational Applications of Generic Strategies

Rabiul Islam1, Ahmad Bashawir Abdul Ghani1, Muhammad

Fuad Othman1 1 Universiti Utara Malaysia

[ICBM-19-0885] Influence of Electronic Word of Mouth

(eWOM) on the Consumer Choice

Md. Abdullah Sarker1, Shakil Ibnay Wahid1, Masfiqur

Rahman1, Md. Belal Hossain1 1 Bangladesh University of Professionals

[ICBM-19-0941] Understanding the Behavioral Intention of

Shuttle's Potential Customers

Nurina Gain1, Ikram Hasan Evan1 1 Brac University, Bangladesh

[ICBM-19-1021] The Age of Facebook Marketing: Is it

Effective?

Readwan Uzzaman Ratul1, Maria Ahmed Kuntu1, Shanchita

Das1, Mst. Tahlima Mursalin1, Zarin Tasnim1 1 Bangladesh University of Professionals

[ICBM-19-1025] The Stimulus of Product Quality towards

Customer Satisfaction

Mst. Tahlima Mursalin1, Shanchita Das1, Maria Ahmed

Kuntu1, Zarin Tasnim1, Readwan Uzzaman Ratul1 1 Bangladesh University of Professionals

Parallel Session 5D



Chairs Prof. Dr. Abhijit Das

Dr. Siti Noorsuriani Maon


[ICBM-19-0545] Underlying Causes of Skilled Migration:

An Analysis in the Context of Mid-Level Professionals of

Bangladesh

Mohammad Atiqul Basher1, K. M. Nafiul Haque1 1 Brac University, Bangladesh

[ICBM-19-0553] Women’s liberation in Industrial Sector of

Bangladesh

Sazeeda Johora Thakur1 1 Brac University, Bangladesh

[ICBM-19-0581] Managerial Skills and Roles Relationship

for Organizational Effectiveness: A Study on Public

Commercial Banks in Bangladesh

Md. Asfaqur Rahman1, Sheikh M. Nurullah2, Md.

Kamruzzaman1 1 Pabna University of Science and Technology, Bangladesh 2 University of Rajshahi, Bangladesh

[ICBM-19-0685] A Review of Human Resource Information

System Implementation Approach in the Corporate Sector

of Bangladesh

Sultana Sabina Chowdhury1, Md. Sohan Haidear1 1 University of Dhaka, Bangladesh

[ICBM-19-0925] Designing a Performance Management

System for Summit Group

Mayesha Tasnim1 1 Brac University, Bangladesh

[ICBM-19-0248] Rising Conflict between Work Life and

Personal Life: A Major Concern of the Employees of the

Banking Sector of Bangladesh

Zannatus Saba1, Fahmida Islam2 1 University of Dhaka, Bangladesh 2 Brac University, Bangladesh

[ICBM-19-0393] A Study on Training Need Assessment

Yeaminar Rashid1, Parveen S Huda, Md. Mamun Habib1 1 Brac University, Bangladesh

[ICBM-19-1161] Lake Fashion Castle: A Walk to

Rejuvenation

Priyadarshini Dina1, Joseph Amit Gomes1 1 Brac University, Bangladesh

ICBM 2019

xxxiv

Parallel Session 6A



Chairs Prof. Dr. Anwar Hossain

Prof. Dr. Rahim B. Talukdar


[ICBM-19-0253] Optimal Inventory Control in

Manufacturing Systems with Deterioration Items and Time-

variant Demand under Both Periodic and Continuous

Review Policy

Md. Azizul Baten1 1 Shahjalal University of Science & Technology, Bangladesh

[ICBM-19-0350] Blockchain Technology in Transport

Industries: A Case Study in Malaysia


Habib2, Md. Mahbub Alam3 1 Universiti Utara Malaysia 2 Brac University, Bangladesh 3 Independent University, Bangladesh

[ICBM-19-0288] Resolving Obstacles of Supply Chain

Management in RMG Industry through Transportation

Management

Debendra Lama1, Mahphara Kaiser1, Md. Mamun Habib1 1 Brac University, Bangladesh

[ICBM-19-0290] Solutions for Lead Time Minimization of

RMG: Backward Linkage and Port Facilities

Mahphara Kaiser1, Debendra Lama1, Md. Mamun Habib1 1 Brac University, Bangladesh

[ICBM-19-0296] A Research Framework of Supply Chain

Logistics using Horizontal Collaboration for Developing

Countries

Md. Adib Ibne Yousuf1, Nahid Ahmed Mridha1, Jayanta

Bhusan Deb1, Mehedi Hasan Bappy2 1 Bangladesh University of Professionals 2 Military Institute of Science & Technology, Bangladesh

[ICBM-19-1121] An Effectiveness of the Determinants of

Employees’ Job Satisfaction and Job Performance – A Case

Study on Health Sector in Ethiopian Context

S.M. Murali Krishna1, B. Chandra1, K V S Praveena1 1 Vignan’s Institute of Information Technology, India

[ICBM-19-1181] Environmental Sustainability Practices of

Palm Oil Millers

A. S. A. Ferdous Alam1, Halima Begum2, Er A. C.2, Ahmad

Bashawir Abdul Ghani1 1 Universiti Utara Malaysia 2 National University of Malaysia

Parallel Session 6B

Maritime Management


Chairs Rear Adm A S M Abdul Baten

Cdre M Ziauddin Alamgir


[ICBM-19-0311] Implementation of Deep Sea Port in

Bangladesh: Demand and Dilemma

Cdre M Ziauddin Alamgir1, Mohammed Mojahid Hossain

Chowdhury1, Khandaker Rasel Hasan1, M Tanvir Hossain1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

[ICBM-19-0323] Human Resources Competitiveness in

Shipping Industry: Bangladesh Perspective

Wahidul Sheikh1, Khandaker Rasel Hasan1, Abdul Kadir1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

[ICBM-19-0332] Multimodal Transportation and

International Trade Facilitation: Bangladesh Perspective

Sunanada Majumdar1, Khandaker Rasel Hasan1, M Z

Alamgir1, Mohammed Mojahid Hossain Chowdhury1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

[ICBM-19-0337] Challenges of Maritime Governance and

Options for Bangladesh

A S M Abdul Baten1 1 Bangladesh University of Professionals

[ICBM-19-0330] An Examination of Economic Loss of Poor

Port Infrastructure in Bangladesh

Md. Rafiqur Rashid1, Mohammed Mojahid Hossain

Chowdhury1, Khandaker Rasel Hasan1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

[ICBM-19-0327] Regional Maritime Connectivity of

Bangladesh: A Discussion of the Barriers

Khandaker Rasel Hasan1, Wahidul Sheikh Shemon1, Jakir

Hossain1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

[ICBM-19-0331] Development of Third-Party Logistics

Services in International Trade: Bangladesh Perspective

Md. Ibrahim1, Khandaker Rasel Hasan1, Mohammed Mojahid

Hossain Chowdhury1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

[ICBM-19-0344] An Overview of the ‘Port Reception

Facilities’ in the Ports of Bangladesh

Bornali Rahman1, Khandaker Rasel Hasan1, M Z Alamgir1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

ICBM 2019

xxxv

Parallel Session 6C

Technology Management


Chairs Prof. Dr. Bishnu Prasad Mishra

Assoc. Prof. Dr. Mohammad Rafiqul

Islam


[ICBM-19-0933] Artificial Intelligence Based Health Policy

Drafting for Farmers of Odisha

Bishnu Prasad Mishra1, Banashri Rath2, Aamlan Saswat

Mishra3 1 Centurion University of Technology and Management, India 2 Odisha Infrastructure Development Corporation, India 3 School of Planning and Architecture, India

[ICBM-19-0489] Three Major Challenges of 5G in

Bangladesh

Kamal Hossain, Risad Mahmud1, Ali Akif Ahmed1 1 Brac University, Bangladesh

[ICBM-19-0677] Examining the Antecedents of Online

Shopping Behavior

Alamin Islam1, Tofazzal Hossain1 1 Brac University, Bangladesh

[ICBM-19-0689] Investigating Different Criteria to Include

M-Learning into the Traditional Learning Environment in

HLI



[ICBM-19-0717] Low-Carbon Energy Technologies:

Potentials of Solar and Nuclear Energy Sources for

Sustainable Economic Development in Bangladesh

Mohammad Rashedul Hoque1, Nidhulal Banik2, Saad Hasan1,

Nisar Ahmed1, Shafkat Reza Chowdhury1 1 American International University-Bangladesh 2 Joint Research Centre, European Commission, Germany

[ICBM-19-0809] Impact on Capital of a Manufacturing

Company after Introducing Information System

Tawheed Hasan1, Ishrat Jahan2, Shabnin Rahman Shorna3 1 Jahangirnagar University, Bangladesh 2 University of Dhaka, Bangladesh 3 North South University, Bangladesh

[ICBM-19-0901] Social Commerce Success Factors: Social

Network Strategy, Social Technology Capability and

Muamalat Practices

Yahyzat Yahya1, Erne Suzila Kassim1 1 Universiti Teknologi MARA, Malaysia

Parallel Session 6D



Chairs Assoc. Prof. Dr. Mir Abdul Sofique

Dr. H.M. Emrul Kays


[ICBM-19-1089] Cultural Heritage Tourism Development: A

Study on Selected Tourist Sites of West Bengal, India

Mir Abdul Sofique1 1 University of Burdwan, India

[ICBM-19-1033] Social Network Credibility and Online

Purchase Intention of Undergraduates in Rivers State

Naata Michael Nwiepe1, Brown Walter Ateke2, Precious

Tonye Lawson2 1 Ken Saro-Wiwa Polytechnic, Nigeria 2 Rivers State University, Nigeria

[ICBM-19-1125] Consumer Intention towards Online

Shopping

Maisha Farzana1, Jerin Tasneem Jyoti1 1 Brac University, Bangladesh

[ICBM-19-0227] Can “Liking” Behavior Lead Usage

Intention of Facebook? Uses and Gratification Theory

Perspective

Md. Alamgir Hossain1, Sourav Paul Chowdhury1, Saiful

Islam1, Nusrat Jahan2 1 Hajee Mohammad Danesh Science and Technology University,

Bangladesh 2 Chonbuk National University, South Korea

[ICBM-19-0513] Measuring Buying Behavior of Online

Shoppers

Md. Abdullah Al Mahmud 1 Manarat International University, Bangladesh

[ICBM-19-1061] Consumer Behavior Analysis of

Pharmaceutical Products and the Underlying Factors that

Influence It

Masum Kamal1, Sheikh Md. Salman1, Ahmed Shahriar1,

Abdul Jabbar Bappi Khan1 1 Brac University, Bangladesh

[ICBM-19-1113] Sustenance Wellbeing and Hygiene of

Private University Students

Labiba Haq Oishe1, Naima Akther Mimi1, Shadman Rahman1 1 Brac University, Bangladesh

ICBM 2019

xxxvi

Poster Presentation

Friday, April 26, 2019 – Saturday, April 27, 2019


[ICBM-19-0254] Thunderstorm Removes AOD/T in

Atmosphere

Md Moshfaqur Rahman

[ICBM-19-0673] Determination of Significant Psychosocial

hazards impacting Labor Productivity from the Context of

Garments Industries in Bangladesh

Hasanur Raihan Joarder1, Mimnun Sultana2 1 United International University, Bangladesh 2 Bangladesh University of Professionals

[ICBM-19-1049] Teen Entrepreneurship: Successfully

Implementation Can Be the Change Maker of the Youth

Employment & Productivity in Bangladesh

Md. Wasib Islam1, Faik Hamza Faruqui1 1 Brac University, Bangladesh

[ICBM-19-1097] Rethinking of Financial Inclusion in

Bangladesh: Why Do We Need to Close Gender Barrier?

Asir Faisal1, Tasnuva Tasfia Puspita1 1 Brac University, Bangladesh

[ICBM-19-1101] FinTech

Anindita Hassan1, Tahirah Tahseen1, Sadman Nafis1 1 Brac University, Bangladesh

ICBM 2019

1

Area Education

Session Parallel Session 1A

Date Friday, April 26, 2019

Time 11:00 AM – 12:30 PM

Room A

Chairs Prof. Dr. H.M. Jahirul Haque


[ICBM-19-0857] An Innovative Method of Retaining Best

Faculty through Faculty Performance Based Incentives

C. V. Gopinath1 1 Baba Institute of Technology and Sciences, India

In any accreditation procedure ‘teaching learning process’

parameter plays a significant role. Best faculty are required to

improve the quality of teaching learning processes. This paper

discusses the biggest challenge of retaining best faculty in any

educational institution through an innovative method called

‘faculty performance based incentives’. There are numerous

methods to gauge the faculty performance globally and each

educational institution has got its unique method. Student

feedback, university results, teaching aids and attitude

towards institution are considered for evaluating faculty

performance in this method. This method was tried and tested

continuously for three years in an institute, and the results

were appreciated by National Board of Accreditation (NBA)

team of All India Council for Technical Education (AICTE).

[ICBM-19-0259] Is Social Media Necessary for Recruitment

of International Students?

Akmal S. Hyder1, Anna Lilja1, Jonna Paag2 1 University of Gävle, Sweden 2 Stockholm International School, Sweden

This study aims at examining how universities use social

media in their marketing strategy to recruit international

students. A theoretical framework has been developed based

on international recruitment, social media platforms and

social media content. By applying a qualitative method, 13

interviews were conducted from international departments in

10 Swedish universities. The respondents included

communication managers, international coordinators and

social media administrators. The empirical evidence was

analyzed with few themes following the theoretical structure.

The common social media platforms used in international

recruitment of students are found to be Facebook, Instagram

and YouTube. Pictures and videos are important formats,

which are used to ensure student engagement and create

interest for the educational institutions. When creating

content, it is significant that it emphasizes the value of the

education, arouses student emotions and displays a clear

picture living around the university. This study will be

helpful for educational institutions that already use or plan to

use social media for international recruitment.

[ICBM-19-0280] Bangladeshi Students and Their Families’

Willingness to Study Abroad and the Factors Those Are

Influencing Them


The main objective of the research is to get an idea about

Bangladeshi students and their families’ willingness for the

students to study abroad and the factors influencing them to

want to do so. 15 survey questions and 150 in-depth

interviews along with SPSS were used to study the correlation

and the gathering method to categorize the factors which

encourage them for studying abroad. A solid link between the

demographic factors was found that act as a factor on which

the perception of Bangladeshi families and future

international students depend, supporting the patterns

identified in the literature review. Based on surveys and

former international students’ experience, a guide for the

challenges of studying abroad will be provided in the full

paper.

[ICBM-19-0453] Ensuring Quality of Higher Education in

Tertiary Level: An Inferential Study on Private Universities

of Bangladesh

Nasreen Anwar Khan1, Aysha Ashraf1, Karisma Amjad1 1 Asian University of Bangladesh

Nowadays, the quality of higher education is a debatable

issue in Bangladesh. The purpose of this study is to find out

several policies that may ensure the quality of higher

education in private universities of Bangladesh. Primary data

was collected from two main stakeholders of higher

education: teachers and students of private universities with

a sample size of 399. A close-ended questionnaire was

constructed by using five point Likert scale. Inferential

statistics was used for analyzing the data where factor

analyses were used to identify the potential policies for the

quality of higher education and regression analysis was used

to show the significant relationship among the identified

policies and quality of higher education. The findings of this

study may help to overcome the problems of private

universities. This study also suggests some policies to ensure

the quality of higher education in private universities of

Bangladesh.

[ICBM-19-0497] Self-Perceived Employability of

Undergraduate Students: Bangladesh Perspective

Md. Abdul Muhith Chowdhury1 1 Leading University, Bangladesh

This study is based on undergraduate students’ perceptions

on their employability. Though it is a western concept, due to

increased growth process and global competition, all other

nations must look at the issues of employability. The research

aimed at investigating the unique labor market composition

in Bangladesh through reviewing literature, find the

important factors affecting student’s perception, and provide

suggestions to different stakeholders in relation to

employability. Different international studies on the issues of

employability has been taken into consideration. Structured

questionnaire has been used for data collection. A

questionnaire was designed based on the scale developed

with some sort of modifications for Bangladesh perspective.

After data collection, they were analyzed by using factor

analysis on SPSS 24. Through data reduction technique, four

components were taken into consideration. Based on the

results obtained, discussions were made with different

implications for stakeholders involved, e.g. students, their

prospective employers, higher education institutions, and the

government.

ICBM 2019

2

[ICBM-19-0985] Digital Competencies among Adolescence

Naffisah Mohd Hassan1, Siti Noorsuriani Maon1, Erne Suzila

Kassim1, Noor’ain Mohamad Yunus1, Sri Fatiany Abdul

Kader Jailani1 1 Universiti Teknologi MARA, Malaysia

Digital technologies are increasingly being used in society and

the economy and these are transforming ways of working,

studying, communicating, accessing information, or spending

leisure time, among others. The Gen Z kids nowadays are

very savvy in using digital technology including social media.

However, not all of them have received a formal training or

any support for developing digital competence in order for

safer environment in digital world. Therefore, this study was

conducted to investigate the level of internet competencies

among adolescents in Malaysia. An exploratory study was

conducted at the initial research stage to understand the

nature of the problems and situations. The study was

performed through the means of online test and focus group

discussion. The result indicated that students’ performance

for this category is less than satisfactory. Finally, the schools’

average score for digital empathy is less than satisfactory with

a score of 91. These findings give actionable recommendations

to parents and teachers to enable their children/students to

face the challenges and adapt to the demands of digital world.

[ICBM-19-1073] Volunteer Education Program for

Underprivileged Children

Ekhwan Islam1, Roisul Islam Rumi1, Ahmed Shahriar1, Syed

Moazzim Hossain1 1 Brac University

The future of every nation lies on the children, and every child

should have the right to proper education. But when it comes

to the children in our country, not everyone gets their fair

share of learning. Social issues starting from child labor and

financial issues to the sheer lack of availability of resources

and institutions have led the underprivileged children to

illiteracy. The aim of our project is to combat these social

issues and provide every child with the gift of learning. The

project begins with rallying enthusiastic tutors from all over

the country, mainly university students and specifying

learning centers in their respective universities. The students

will be volunteers and will teach free of cost and will teach

like home tutors. Representative students as well as faculty

members and authorities from the participating universities

will form committees and help monitor and govern all

activities. By providing such meaningful services, we hope to

drastically reduce illiteracy and provide quality education to

these children and ensure a bright future for our people and

our nation.

ICBM 2019

3

Area Operations & Supply Chain

Management

Session Parallel Session 1B


Time 11:00 AM – 12:30 PM

Room B

Chairs Prof. Dr. Md. Azizul Baten

Dr. Tiena Gustina Amran

[ICBM-19-1037] Critical Chain Project Management for

Medium Voltage Cable Channel

Tiena Gustina Amran1, Rahmat Arismunandar1 1 Universitas Trisakti, Indonesia

The project of Medium Voltage Cable Channel 20.000 Volt

withdrawal is involved with local government policy, area

development, raw material supplier and contribution of

various engineering disciplines. The use of Microsoft Project

software as a supporting part of every engineering field is a

small part of the project management as a monitoring

management from multi-engineering disciplines. This

research purpose is to reschedule the construction project of

Cable MVCC 20.000 Volt withdrawal to reduce delay by

implementing Critical Chain Project Management method.

Engineering stage identify delay by using Fishbone analysis,

Root Cause Analysis and tools 5W-1H. Engineering stage

analyse 17 project activities described into 104 activities,

continued by identifying Predecessor, Successor and cut the

safety time for 50% from activity duration. Critical path

approach and determination of Project Buffer by 50% from

total by using the approach and determine Feeding Buffer by

50% from non-critical path duration. The result shows the

causes of project delay are the delay of materials, permission

process, weather factor and lack of method development for

MVCC project. The result of construction project planning

and scheduling has obtained time duration of 96.75 days, it is

less than the beginning of scheduling which is 107 days (9%)

and cost savings of 7% from total cost. S_Curve shows

significant result differences of time duration completion of

early project, project actual duration and project that use

Critical Chain Project Management method.

[ICBM-19-0303] A Research Framework of Smart Food

Supply Chain for Developing Countries

Md. Adib Ibne Yousuf1, Sadia Afrin Ratna1, Fahadur

Rahman1 1 Bangladesh University of Professionals

The ideas of Sustainable Development Goal (SDG) are getting

critically necessary to the agriculture sector because of

dynamic agricultural industry, enhanced domestic food

demand, and increasing issues associated with food cost, food

quality and safety in developing countries. As most of the

developing countries are using traditional supply chain to

deliver food product or service from supplier to consumer

end, all these countries have been facing problems on

reducing cost and managing their food supply chain to meet

the objective of Sustainable Development Goal (SDG). This

paper introduces a model for those developing countries

which will provide them a smarter way to handle the product,

information as well as flow of funds. Furthermore, this paper

also investigates how to make contract between parties of

food supply chain in an efficient way using Block chain

technology which will also help to reduce the cost of final

product through the value chain system. As developed

countries have already adopted and implemented the system,

this research will be a beneficial guide for professional

management practitioners and researchers to implement a

smart model for food supply chain which can be monitored

and traced easily by farmers and consumers in developing

countries.

[ICBM-19-0241] An Exploratory Research on Emerging

Technology Is the Future in Healthcare Industry

Md. Sayed Anwar1, Mushfica Jahan Ashika1, Ahlia Jannatun

Nayeem1 1 Brac University, Bangladesh

Our purpose is to understand the key elements of

implementing large scale change that involves digital

technology in Healthcare sector. The use of digital technology

in health can develop quality, efficiency and patient

experiences as well as improve the health of a population.

This report shares practical learning from numerous case

studies, existing reports, articles and journals based on

‘Technology bending Healthcare industry’.

[ICBM-19-0312] Drivers of Supply Chain Performance

Analysis in Hospitality and Tourism Industry

Mohammed Mojahid Hossain Chowdhury1, Cdre M

Ziauddin Alamgir1, Tonmoy Kumar Das1, Khandaker Rasel

Hasan1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

The service sector is a huge and emergent sector. The sector

has been dramatically transformed as a vital substance of

GDP, particularly in developing countries. Supply chain not

only resides at a manufacturing company as its crucial

element but also effects on the performance, customer

satisfaction and cost efficiency in the service sector. Supply

chain drivers ensure the performance of the supply chain

management of an industry adhered to it. Hospitality and

tourism is a potential field of service industries for

Bangladesh. As globalization breaks the limit of countries'

boundaries, the opportunity of this industry has increased to

a great extent. Approximately 5% people of the total

population of Bangladesh are earning their livelihood from

the hotels, motels and resorts firms. The supply chain drivers

of hospitality and tourism are little different from other

industries and these drivers in tourism industries are not

well-defined yet. The responsiveness and efficiency of

manufacturing industries have been developed through the

growth and study of supply chain management and

performance drivers but there are not enough empirical

works on the supply chain drivers of tourism industry in the

prospect of Bangladesh. This paper reviews the relevant kinds

of literature intended to supply chain management and

supply chain performance drivers for the particular industry

and concentrated on the supply chain drivers based on

secondary data to draw the apparent scenario of practicing

the supply chain drivers of hotel tourism in the prospect of

Bangladesh.

ICBM 2019

4

[ICBM-19-0315] Toyota’s Supply Chain Management:

Optimization and Theoretical Applications in Practices


Toyota is one the leading automakers in the world, and the

company is improving its excellence through the optimization

of its supply chain management. This paper highlights

Toyota’s supply chain practices focusing on its inbound,

production, and outbound logistics. This study also considers

the regional variations of Toyota’s supply chain management

initiatives. Furthermore, it also scrutinizes the link between

supply chain management theories and the practices. Finally,

it recommends few practices and activities that will help the

company to enhance its supply chain management practices.

[ICBM-19-1141] Embedding Digital Supply Chain in

Academic Institutions: A Literature Review

S. A. M. Manzur H. Khan1, Md. Mamun Habib2, Engku


Digitization has reached all industries and all sectors of

society. Companies and industries are currently facing

important transition processes. The future seems to be less

predictable for others, which endangers existing competition.

Meanwhile, digitalization opens a series of new

opportunities, such as the relocation of companies and

organizations to relocate businesses and operations. The

digitalization of incumbents and new digital companies face

some strategic challenges in terms of digital transformation

and digital innovation in education industries. In this study,

we focus on these strategic challenges. We extract, present

and discuss a set of common strategic challenges related to

digital transformation and innovation processes in academic

institutions. One of the main strategic challenges of

digitalization is the development of digital academic supply

chain for education industry. This research also empowers the

digitalization and supports these academic sectors in the

digital transformation.

[ICBM-19-0697] Securities on Blockchain in Order to

Engage with Blockchain Technologies to Build a

Comprehensive, Apparent and Liable Digital Economy

World Wide


Habib2, Md. Shamim Ahmed2 1 Universiti Utara Malaysia 2 Brac University, Bangladesh

This paper analyses and describes the blockchain technology

and its operation on various systems and securities in

business transactions. In addition, this article primarily offers

an advanced explanation of this new innovation reachable to

everyone from various fields, and descriptive outlines of

current blockchain which indicates the safeties delivered and

actuality transacted. It also studies the constrictions of

Uniform Commercial Code and blockchain securities as

“uncertificated securities”. Furthermore, it describes the

Uniform Commercial Code including blockchain safeties by

way of “un-certificated securities” for better understanding of

blockchain trades. Moreover, blockchain technologies grip the

key to construction a comprehensive international digital

economy that is safe and evidently accountable to the world

wide residents. Besides, the regime needs to re-establish trust

in modern financial cooperation; blockchains lead a

significant part in establishment and advantages of both

parties. This article’s objective is to identify the securities in

blockchain, distributed ledger and crypto currency for local

and international trade.

[ICBM-19-0310] Finished Product Delivery Performance

Measurement at Louserindo Megah Permai Using SCOR

Model and Fuzzy-AHP

Syarif Hidayat1, Sarah Azmiyati1 1 University of Al-Azhar Indonesia

Competitive advantage is determined by the productivity of

a manufacturing industry and the quality of its processes.

Permai (LMP) manufactures elevators, and uses supply chain

management in its production processes. This study aims at

measuring the performance of supply chain management in

the process of delivering the finished product to the

customers. SCOR performance management method is

supported by the Fuzzy Analytical Hierarchy Process (FAHP)

approach in the process of determining the weights on each

metric. This study focused on the Delivery part of SCOR

method. The result showed that LMP needs to improve

performance on eight SCOR performance indicators: Delivery

Performance to Customer Commit Date, Faultless

Installation, Days Payable Outstanding, Rout Shipments

Cycle time, Deliver Cycle time, Ship Product Cycle time, Load

Vehicle & Generate Shipping Documentation Cycle time, and

Install Product Cycle time.

ICBM 2019

5

Area Accounting, Banking & Finance

Session Parallel Session 1C


Time 11:00 AM – 12:30 PM

Room C

Chairs Prof. Dr. Hasnan Ahmed

Dr. Naffisah Mohd Hassan

[ICBM-19-0316] Why Microfinance in Rich Developed

Countries?

Maria Fregidou-Malama1, Akmal S. Hyder1, Ehsanul Huda

Chowdhury1 1 University of Gävle, Sweden

This research deals with the influence of

microfinance/microcredits on business development

analyzing how micro finances affect establishment of small

enterprises in Sweden. For the analysis, the following research

questions were addressed: How do small enterprises get

access to microfinances and what kind of businesses are

established through microfinances? Microcredit means giving

entrepreneurs access to financial resources to borrow a small

amount of money to invest in income generating business

activities context related. A model of microcredit was

developed to lend money to the poor for business

entrepreneurship. Access to microfinance can facilitate

poverty reduction and incorporate economic and social

development. Relationship based lending is affected by

cultural and social context. Multiple case studies were applied

for data collection from two small enterprises in Gothenburg,

Sweden and a microfinance institution in Sweden. Qualitative

data was collected in form of semi-structured interviews.

Direct observation and documents were also used as data

source. The study shows that microfinance contributes to

development of sustainable enterprises and generates

employment for people. The research shows that

microfinance leads to sharing risk and financing projects in

social enterprises, cooperative businesses and associations. It

provides people with social networks, enhances their

independence, empowers them and improves the quality of

their life by generating incomes. It is important for the

microfinance institutions to get recognition as important

actors in the financial sector to succeed. The research

contributes to the literature and theories of microfinances by

developing a model about microfinances in developed

countries. The limitation of the study is that we had studied

only two small enterprises in a developed country. We

suggest comparative studies on the influence of microfinance

on business development and women empowerment

between emerging economies and developed countries or

between developed countries.

[ICBM-19-0237] Future Threats to World GDP in

Agriculture an Alarming Message for the World

Abu Bakkar Siddique1 1 Dhaka Commerce College, Bangladesh

The world’s population is expected to grow to almost 10

billion by 2050. On the other hand, agricultural land and

forests are being destroyed to build home in order to meet the

demand of increasing population. Therefore, the decline in

agriculture in comparison to the increase in population has

been the major challenge in this century. This paper explores

the contribution of agriculture GDP all over the world. The

GDP contribution from the agriculture is gradually declining

due to the aggressive industrialization policy. An empirical

study was conducted taking secondary data from various

sources about 200 countries. However, some countries data

were not considered due to insignificant and insufficient

amount of data. This paper shows that overall world GDP in

agriculture decreases by 2% from 2005 to 2017 whereas

population during this time has increased by around 17%. The

most alarming situation is in Asia, where it depicts the

decrease of Agriculture GDP 4.5%, whereas population has

increased by 15.38%. Therefore, many academics, scholars,

agriculturists, zoologists, and environmentalists are thinking

how to mitigate the challenge of food supply in the world.

However, the limitation of the study is the lack of sufficient

data which in future opens up the greater arena for studies.

[ICBM-19-0275] Financial Performance Analysis of Textile

Industry in Bangladesh: An Empirical Study

A H M Yeaseen Chowdhury1, Maliha Mahjabeen2, Md.

Mamun Habib3 1 Bangladesh University of Professionals 2 AIESEC 3 Brac University, Bangladesh

NGOs are the oldest development institutions that are

contributing towards the development of third world

economy. Due to globalization, some NGOs operate in the

other countries. However, their financial reporting inevitably

is somewhat specialized in nature. In Bangladesh different

NGOs have been using different methods of accounting and

reporting systems due to lack of accounting and financial

reporting standards. Hence the comparison among the NGOs

is not possible. As there is no IAS/IFRS it is very difficult to

follow a common standard in generation and presentation of

accounting and financial information. This paper aims at

demonstrating financial reporting and accounting system of

all the local NGOs operating in Bangladesh and subsequently,

provide a guideline for constituting suitable financial

reporting and accounting systems for NGOs. Both primary

and secondary sources of information were used in achieving

the aim. The article elaborates on basis of preparation of

financial statements, some issues regarding the recording of

financial statements in NGOs and the quality of maintaining

these reports. The final part of the article discusses issues

relating to financial report and how these reports plays an

important role for the managers in taking financial decisions.

[ICBM-19-0299] An Explanatory Study of the Present

Scenario of Credit Risk Management in the Banking Sector

Sadia Afrin Ratna1, Fahadur Rahman1, Md. Adib Ibne

Yousuf1, Jayanta Bhusan Deb1 1 Bangladesh University of Professionals

This paper analyses credit risk management in developing

countries with respect to the banking industry of Bangladesh

as this industry is confronted with various challenges.

Information and innovation in that field have expanded as

credit risk management departments of these banks are

accountable for assessing the credit risks. Nonetheless,

accessible information demonstrates emerge in the value of

non-performing loan recently. As a result, our main focus is

to determine challenges faced by the banks while

operationalization of credit risk management policies, and

ICBM 2019

6

execution of strategies in those banks. A few banks may have

widespread risk management policies and strategies;

however, our study justifies that their execution can be

incorrect. Critical analysis of this study includes examining

the portfolio feature of selected banks as well as investigating

credit risk policies with relevance national benchmarks. We

implemented the case study approach which was both

exploratory and explanatory for a comprehensive analysis.

We obtained primary data from various personnel of Credit

Risk Management departments, and the banks’ portfolio

loans structure were acquired from annual report and

different journals as a form of secondary data.

[ICBM-19-0359] Why Value Investing Works: A Theoretical

Framework

Mohammad Siddiquee1 1 Mount Saint Vincent University, Canada

We hear a lot about value investing, an investing approach

introduced by Benjamin Graham in the 1930s and

championed by Warren Buffett, but we know very little about

why it works so consistently. Academia has considered the

consistent performance of value investors as a statistical

anomaly, but given that it has persisted for more than eighty

years, it warrants further investigation. In this theoretical

paper, the author tried to explain why value investing works.

I covered both traditional and behavioral explanations as to

why value investing outperformed other investing styles

consistently over a long period of time.

[ICBM-19-0601] Crony Group: An Unstoppable Journey for

Success in RMG Sector

Joseph Amit Gomes1, Priyadarshini Dina1 1 Brac University, Bangladesh

Despite the recent setback after the Rana Plaza collapse and

Tazreen Garments fire, the textile and garments industry in

Bangladesh has regained its strong footing. Starting with only

a single buyer in 1978, the industry has since transformed into

a multi-billion dollar business employing over 4 million

people. Aided by cheap labor and conducive government

policies, Bangladesh exported over $24B worth of garments in

2015 and the value is expected to increase this year too. This

case covers the growth of one such factory – the Crony Group

– which now exports over $100M worth garments annually

and employs 12,000 people. While the future of the industry

is bright, business owners are now looking at investments

abroad to allow an entry into wider markets and grow their

businesses. The case also covers the condition of the garments

industry in USA and China, and their prospects in light of

trade and government regulations.

ICBM 2019

7


Session Parallel Session 1D


Time 11:00 AM – 12:30 PM

Room D

Chairs Prof. Dr. Golam Samdani Fakir

Assoc. Prof. S.A.M. Manzur H. Khan

[ICBM-19-0244] Sustainable E-service Value Distribution

Model: In Aspect of Psycho-social Framework

Md. Abid Hosain1, Anik Chakravartty2 1 Brac University, Bangladesh 2 University of Dhaka, Bangladesh

Nowadays, e-service distributors are less conscious about

distributing the value. Today’s entrepreneurs do not give core

interest for content development. As a result, customers are

getting less information, and customer dissatisfaction is

growing up in this sector. For distributing a reliable and

flexible service, a sustainable must be followed. Quality of

service, satisfaction and relationship should be given core

interest to constitute a sustainable value distribution model

for today’s business. For developing this model, psychosocial

development and VALS personality are given higher core

interest so that business expenditure can be considered as

investment.

[ICBM-19-0249] The Acceptability of Solar Electricity

among the Rural Communities in Bangladesh: An

Exploratory Study

Tahsina Khan1, Saihad Shahid Rahman1 1 American International University-Bangladesh

This empirical study was undertaken to ascertain the factors

that influence rural consumers’ acceptability of solar

electricity. From two villages located in Noakhali district, one

hundred and forty-one rural consumers were surveyed with

a self-administrated questionnaire, followed by in-depth

interviews. At the outset, a total of nineteen manifest

variables, mainly adopted from prior literature, were encoded

in SPSS for deriving factors through EFA technique. Findings

of the study confirmed that rural consumers prefer adopting

solar electricity to improve their living conditions and reduce

in-house air pollution caused by burning kerosene for lighting

purpose. Additionally, users avail income generating

opportunities to enhance their economic situation. This study

can further be extended by exploring the relationship between

the identified factors and intention to accept the solar energy

services in a CFA simulator. The essence of the research may

contribute to the prevailing literature related to renewable

energy technology adoption in rural communities.

[ICBM-19-0255] Research Paper on Customer’s Intention to

Repurchase Footwear Products

Ajmain Fayek Afnan1, Momena Akter1, Md. Zahidur Rahman1 1 Brac University, Bangladesh

The purpose of this research paper is to determine the factors

that explain customers’ intention to repurchase footwear

products. Secondary research and quantitative interviews

were used to build the model of customer satisfaction. A

structured questionnaire was employed to gather data and

test the model. Sampling involved a random selection of

respondent from internet survey form, friends, family,

students, co-workers etc. Factor analysis and multiple

regression were used to test the model. The regression model

suggested that customers’ repurchase intentions were

influenced mostly by service quality and product aesthetic

followed by pricing and product quality. A footwear industry

should focus on two elements, mainly, service quality and

product aesthetic.

[ICBM-19-0257] Service Offerings, Performance

Measurement and Performance Indicators of Pathao Rides

in Dhaka City

Mollika Ghosh1 1 Bangladesh Open University

In this technology-driven sharing economy, app-based ride-

sharing services perform as a key influential transport

medium serving sophisticated performance to commuters in

Bangladesh. Indigenous Pathao Rides transformed the service

scaling up and standards by grasping territorial needs of

passengers and meeting those diligently in a cheaper fare. The

objective of this exploratory research is to identify Pathao

Rides service offerings, performance measurement stages and

Key Performance Indicators (KPIs) framework in Bangladeshi

context with practical exposition. An anthology of open-

ended survey with 23 active Pathao commuters in Dhaka city,

intense web review and interview sessions of Pathao Rides

CEO were carried out during the month of July-August 2018.

The study reveals the commuters’ satisfaction impact strongly

aligns to Pathao Rides, confirming influential service

indicators. From managerial perspective, Pathao Rides and

other ride-sharing services should utilize the proposed

framework in leading future decisions.

[ICBM-19-0797] Lessons from the IL&FS Financial Crisis

Vijaya Kittu Manda1, S. S. Prasada Rao1 1 GITAM Deemed to be University, India

India’s leading infrastructure development and financial

services company--Infrastructure Leasing & Financial

Services (IL&FS)—and its subsidiary companies failed to

repay multiple debt obligations and thereby started to default

in mid-2018. This caused panic in the Indian debt market

creating a cascading effect on other financial services,

particularly in the NBFC sector. Government of India and the

monetary regulator–the Reserve Bank of India (RBI) quickly

stepped in to rescue the company. Rejecting a blanket bailout

solution but considering the “too big to fail” size of the

company, they took timely action barely avoiding a total

financial collapse. This meant that India avoided a ‘Lehman

Brothers moment’.

This paper explores reasons leading to the crisis, steps taken

by Government and regulators to rescue, consequences of the

default and lessons learnt from the experience. While Indian

experience in large-scale financial defaults is limited, this

paper takes the opportunity to understand the problem and

post-crisis handling. The findings from this study can help to

strengthen regulatory provisions so that these do not recur,

minimize the trouble from spreading to other financial

segments of the economy and possibly protect the vulnerable

company stakeholders such as creditors, investors etc.

ICBM 2019

8

[ICBM-19-0301] Customer Satisfaction towards Online

Shopping from Bangladeshi Perspective

Asma Sadia1, Md. Atiqul Hoq1, Shermin Akhter Jebu2 1 Bangladesh University of Professionals 2 University of Dhaka, Bangladesh

Online shopping is one of the fastest growing trends in the

world and the number of online businesses is growing rapidly

in Bangladesh. Even though the numbers of internet users are

growing, the number of online shoppers has not increased.

The online shopping industry is the future of regular

businesses and to develop this economically potential

industry, traders should satisfy consumers with additional

benefits. The paper focused on five variables to measure the

customer satisfaction towards online shopping. The

population of this research is the customers of online

businesses from Bangladesh. The samples were collected from

four cities of Bangladesh. We gained potential information of

the customer experience about online shopping and marked

major problems and barriers. The study can help the

practitioners and entrepreneurs regarding sophisticated

customer online shopping experience. Further research can be

applied to examine other variables that affect customer

satisfaction towards online shopping using different context-

based products.

ICBM 2019

9


Management



Time 03:30 PM – 04:45 PM

Room A

Chairs Prof. Dr. Razamin Ramli

Mr. Mohammad Ismail Majumder

[ICBM-19-0321] Inventory Management Practices and

Techniques of Quoted Agro-allied Companies in

Southwestern Nigeria

Olaleye Banji Rildwan1, James Unam Monday2, Yakibi

Ayodele Afolabi1 1 Federal University Oye-Ekiti, Nigeria 2 Obafemi Awolowo University, Nigeria

Inventory Management is pivotal in running an effective and

efficient organization, and a well-designed inventory

management can be employed to promote industrial

development. This study assessed the practices of inventory

management of agro-allied companies in Southwestern,

Nigeria. Data were sourced through administration of a

structured questionnaire on one hundred and fifty-nine

officers across four publicly quoted agro-allied companies.

Data sourced were analyzed using frequency, percentage,

mean and standard deviation, and OLS regression technique.

The results showed that ABC inventory system, Bin card,

Economic Order Quantity (EOQ), Just-In-Time (JIT), and

Material Resource Planning (MRP) were the inventory

management techniques used by the agro-allied companies.

However, MRP, EOQ and Bin card were the most commonly

adopted techniques. Also, demand forecast, inventory

accuracy, inventory shrinkage, lead time, and ordering cost

were the major factors influencing inventory management in

the agro-allied firms. Furthermore, the results showed that

low physical assessment of raw materials at the point of

delivery, lack of information from the part of production

planning and inventory control officer, space constraints,

environmental factors, and non-availability of raw materials

were the key constraints to implementation of effective

inventory management practices. The study concluded that

agro-allied companies in Southwestern Nigeria employ

robust inventory management techniques to handle their

inventories.

[ICBM-19-0339] Value Chain Management of Chili: An

Empirical Study

Md. Mahbub Alam1 1 Independent University Bangladesh

The study evaluates the chili supply chain and finds

opportunities and challenges of traditional practices, and

analyses the value chain of chili from farm to market. The

study also estimates the Benefit Cost Ratio (BCR) for chili

farmers and examines the distribution of the added value

among the value chain actors-farmers, traders and retailers. A

value chain model was developed and confirmed by more

than two hundred respondents comprises of all the value

chain actors, including farmers, traders, retailers, consumers,

and other stakeholders. Both primary and secondary data

were used in this research, and simple statistical techniques

were used for analyzing the data. The study reveals that there

was a huge potential for farmers in growing chili, while the

post-harvest loss was found very high and a lots of

middlemen were existing in the chain. The result of the value

chain analysis shows, farmers’ share of the added value was

the lowest, while the retailers were bagging the highest. The

research outcomes need to be applied by the policy makers,

researchers and the implementers for the betterment of the

farmers and consumers.

[ICBM-19-0293] A Responsible Agricultural Supply Chain

Model from the Perspective of Developing Countries

Md. Atiqul Hoq1, Asma Sadia1 1 Bangladesh University of Professionals

Agriculture plays a vital role in the development of the world

economy especially in the case of developing countries. Faulty

agricultural supply chain might be a constraint for the world's

economic development. Again, applying advanced

technology like artificial intelligence and Internet of Things in

the agricultural supply chain might not be possible for many

developing countries in the world because of the high expense

and unavailability of the advanced technology. Therefore, this

paper suggests a model that can improve this situation in an

economical approach. This report has the potential to guide

the governments of developing nations and practitioners

regarding the development of an agricultural supply chain

that is economical, efficient and ensures the free flow of

information. Furthermore, the paper focuses on using cost-

effective technology for poor farmers who grow crops and

need financial assistance. Further research can be applied to

examine the extent of applicability and sustainability of the

agricultural supply chain model.

[ICBM-19-0346] A Goal Programming Approach for

Balancing and Scheduling Production Flow Line

H M Emrul Kays1, A N M Karim2, Zahir Rayhan Salim1 1 International University of Business Agriculture & Technology,

Bangladesh 2 Queensland University of Technology, Australia

In this fiercely competitive era of industrial globalization, to

contend and sustain, the manufacturers have no option other

than working collaboratively in Extended Manufacturing

Environments (EMEs). The EMEs are usually comprised of a

single focal company and a numbers of local companies

having shared and parallel resources. As a consequence, to

attain the smooth and balanced flow within EME, the

scheduling and line balancing tasks have to be performed

simultaneously. But, a desynchronization can be realized in

framing this simultaneous approach, i.e. the balancing

approaches intended to enhance efficiency by reducing idle

time whereas scheduling may increase ideal time within

workstations while reducing make span. In this regard, goal

programming models can offer a good solution, available

models restrict the incorporation of resource paralleling

concept. Therefore, in this research a goal programming

model is proposed by incorporating the concept of resource

paralleling, for simultaneous balancing and scheduling the

jobs in EME.

ICBM 2019

10

[ICBM-19-0349] Supply Chain & Online Product Promotion

for Organizations: A Case Study in Bangladesh

Mahadi Hasan Miraz1, Anuwarul Kabir1, Md. Kashedul

Wahab2, Mohammad Ismail Majumder3 1 Universiti Utara Malaysia 2 Jahangirnagar University, Bangladesh 3 University of International Business and Economics, China

Organizations play an important role for a development of a

country. Every organization has its own supply chain and that

works from retailer to consumer. Though, the organization

supply chain is managing the operation and promotion

activity. However, web recommender system for

organization industry could change supply chain promotion,

integrated recommender system and develop online product

promotion. The organization needs further improvements for

online recommender system to enhance product marketing.

[ICBM-19-0977] Securitization Market Development of

Bangladesh

Mohammad Ismail Majumder1, Mohammad Omar Faruk1 1University of International Business and Economics, China

Securitization of non-performing loans is a special form of

asset securitization and is the securitization of the non-

performing loans that have had or are likely to have problems

with their liquidity and earnings. Some emerging market is

planning to develop this financial instrument and initiate a

securitization market. It is assumed that the NPL

securitization will remove the bad loans from the Balance

Sheet and improve the liquidity of banks. This research work

focuses on the development of securitization market in

Bangladesh by issuing the securities based on NPL. The study

also focuses on global securitization market development in

case of NPL securitization. Moreover, the study proposes a

model of NPL securitization and proposes some theoretical

points to consider for the development of NPL securitization

market in Bangladesh. Finally, the paper discusses some

policy reformation to develop the securitization market in

Bangladesh.

ICBM 2019

11


Management



Time 03:30 PM – 04:45 PM

Room B

Chairs Prof. Dr. Mohammad Iqbal

Dr. Rina Fitriana

[ICBM-19-1045] Quality Improvement in Refrigerator

Division with Implementation of Six Sigma and Data

Mining Method

Rina Fitriana, Johnson Saragih1, Azizah Khairina Sarasetyo1 1 Universitas Trisakti, Indonesia

This is a case study on a manufacturing company that

produced electronic goods such as a refrigerator with various

types, like 1 door, 2 doors, and freezer. The highest demand

by consumer is the 1-door refrigerator. Based on production

data in month July 2017, from 69,612 1-door refrigerators

produced, there were 5,577 defective refrigerator units, or as

many as 8.012%, still far against zero-defect target. The

research aims to analyze the problems occurring in the

production process, and to propose quality improvement

through the six sigma method with DMAIC approach and

data mining to minimize the number of defective units. In the

Define stage begins with the manufacture of Supplier

Diagram, Input, Process, Output, and Control (SIPOC).

Measure stage which begins by doing observation to know

Critical to Quality (CTQ), making Control Charts-U and

Pareto Diagram then calculate the Defect per Million

Opportunity (DPMO) value and sigma levels. In the Analyze

stage, it is create FMEA's Table to determine the priority of

improvement. Improve stage start with Design of Experiment

23 and replicate 5 times to find out the optimum setting.

Known that optimum settings are temperature 710o C, 5

seconds weld time, and direct vise grip release. Followed by

the stages of data mining for creating decision tree based on

entropy and gain values that produce the ‘If Then Rule’

function. Based on the decision tree, Graphics User Interface

(GUI) model can be made to know the decision of 'Good' or

'No Good' based on the numbers entered. And at the last stage

of Control, it is known that the percentage of R Room

Temperature NG defects decreased from 11.99% to 3.303%,

and the sigma level increase from 3.9992 to 4.056.

[ICBM-19-0385] Supply Chain Model of Jute Industry

Bangladesh: A Conceptual Exploration

Md. Fatauzzaman Rifath1, Mehedi Ahsan Ashif1, Md.

Mamun Habib1 1 Brac University, Bangladesh

The research attempts to develop a model which signifies the

upstream and downstream supply chain of jute industry that

speculate the supply chain activities starting from raw

material suppliers to the end customers. Bangladesh is one of

the largest exporters of jute and jute diversified products in

the world market, and the quantity is increasing day by day.

As a result, it has to go through a number of supply chain

stages throughout this whole process. The paper seeks to

answer what these stages are, who the players are and how

every stage is adding value in jute and jute diversified

products’ supply chain. The research is established based on

primary and secondary data. The objective of this research is

to improve the operations by identifying the problems on

every stages of jute and jute diversified products’ supply

chain. The conceptual model signifies various components of

jute supply chain that could be utilized for the assistance of

current administrators and prospective investors. The study

also illustrates few recommendations for the betterment of

jute industry.

[ICBM-19-0413] Sustainability of Islamic and Conservation

Farming to Cultivate Rice


This study illustrates environmental-unfriendly seeds and

wastage of seedlings as the major challenges to produce rice

resulting in natural harm and economic penalties. Islamic

agriculture, a Shari’ah-based farming and Conservation

agriculture using least resources to produce crops, can resolve

the problems of rice cultivation. An experimental method

with the Holy Qur’an; the 47th verse in the 12th chapter on

natural seed and 261st verse in the 2nd chapter regarding

single seedling with application of less fertilizers and

irrigation were followed to assess the results. Findings show

that natural seed, single seedling and less resource usages

invaluably contribute to enhancing yield, making nature

happy while cost reduces to a greater extent. However,

sustainability of this method is likely to encounter limitations

due to the reluctance of the concerned stakeholders. So,

policy-making and implementation as to Conservation

agriculture by the government is required, while media must

promote the fact effectively.

[ICBM-19-0457] Halal Management: Translating Its

Principles into Branding


Halal management refers to the Shari’ah compliant

management, and it can be followed to branding to grab the

US $ 2.3 trillion market targeting more than 25% of the global

Muslims. A qualitative approach guided in this study with

empirical evidence cementing the selected Qur’anic verses to

specify the branding procedure. As such, halal management

requires positioning Islamic views whereas sign, symbol, and

logo or a combination known as brand elements must be

management’s own creation. Then, implementation of the

planned business activities needs a careful endeavor

galvanizing Islamic principles, events and occasions so that

the brand is recognized as Islamic and halal. Finally,

measuring brand equity and growth must be ensured by

extending product lines incorporating Islamic principles.

However, findings show that halal management principles

are mixed with haram branding process in some businesses.

Therefore, halal management practitioners and academics

need to translate Islamic principles to shape halal branding

paradigm.

ICBM 2019

12

[ICBM-19-0437] Application of Supply Chain in E-Waste

Management

Abdullah-Al-Nadim1, Hasin Ahmed1, A. T. M. Sayeed

Istiaque1, Mohammad Iqbal1, A B M Abdul Malek1, Shahrin

Iqbal1 1Shahjalal University of Science & Technology, Bangladesh

E-waste (also known as waste electrical and electronic

equipment) is one of the fastest-growing waste streams

worldwide. Given this rapid growth, issues related to e-waste

are a grave concern. Over the recent past, the global market of

electrical and electronic equipment has grown exponentially.

Increasing amounts of e-waste pose detrimental effects to the

environment and public health through improper recycling

and disposal techniques. Such informal recycling practices are

common in several developing countries, where recycling

methods are rudimentary, and a considerable proportion of e-

waste components end up in unsanitary (uncontrolled)

landfill and open dump sites. To address these issues, this

paper aims to introduce a systematic approach to e-waste

management; a process termed as integrated e-waste

management (IEWM) is a theoretically viable technique in

which municipal solid waste and e-waste management

systems are managed. This is possible because both systems

share common waste fractions and treatment and disposal

technologies. Therefore, integrated e-waste management

represents an advance in the controlled disposal of e-waste

and improvements in local environments and public health in

developing countries. The purpose of this paper is to provide

a review of the e-waste problem and existing e-waste

management models in the developed and developing

countries. This paper also discusses their merits and demerits.

Lastly the authors of this paper give an idea of their upcoming

research work in e-waste management.

[ICBM-19-0481] Literature Review of Green Supply Chain

Bangladesh

Sohana Islam Sujana1, Wahida Tasnim Ahsan1, Md. Mamun

Habib1 1 Brac University, Bangladesh

In the 21st century, greening the supply chain is increasingly

concern for many business enterprises. But it is a challenging

task for management to implement as the waste and

emissions incurred by the supply chain which has great effect

on environment. In the organizations, mostly the green

initiative hinders because of the failings of the requirements

that logistics providers need. On the other hand, if we don’t

start relying on GSCM, we will be the reason for

environmental hazards. Developed countries are moving

forward with the help of GSCM whereas developing

countries are lagging behind. Even many of them are unaware

of GSCM drivers, such as green design, green purchasing,

green transformation, green logistics and reverse logistics. To

take a step forward towards green supply chain management,

this paper aims to introduce the present and possible

developments, focusing on several areas where

environmental aspects could be included on the basis of

Bangladesh. As expected, we figure out that minor adoption

and implementation of GSCM practices can give a new

progressive face to several sector of this country and this can

be work as an example for other developing countries.

[ICBM-19-0577] How Middle-Actors of Vegetable Supply

Chain Affect Transportation Cost

Md. Hasan Maksud Chowdhury1 1 Brac University, Bangladesh

The aim of this exploratory research is to find the impact of

middle-actors of supply chain on the transportation cost of

vegetables in Bangladesh. It is also aimed at finding a relation

between transportation cost and number of middle-actors of

supply chain of vegetables. The research was conducted by

taking 349 primary samples. The sample of the research was

designed as the lots of vegetables from farmer’s point of sales

to consumer’s point of purchase. Sample data was collected

from farmer, rural retailer, whole-seller, aratdar, urban whole-

seller, urban retailer, and transporter and from consumer.

Secondary data was collected from the extracts from

literature, journals, books and different publications. Multiple

regression model and percentile techniques were used to

analyze data. It was found that transportation cost is on an

average 31% with a standard deviation of 23% of the farmers’

price of vegetables. It was observed that there were up to six

intermediate actors like rural and urban whole-seller, retailer,

transporter, aratdar, etc. in the supply chain of vegetables.

From the research it was also found that there was a direct

relation between number of middle-actor in the supply chain

and transportation cost of vegetables; transportation cost of

vegetables gets increased with the rise of number of middle-

actors in the supply chain.

ICBM 2019

13




Time 03:30 PM – 04:45 PM

Room C

Chairs Prof. Dr. Arabinda Saha

Dr. Mohamad Safiai Saad

[ICBM-19-0425] Betel Vine Cultivation in Bangladesh: An

Evaluation of the Effect of Cost Factors on Return

Arabinda Saha1 1 Islamic University, Bangladesh

Cultivation of betel leaves plays a vital role for the economic

development of Bangladesh. This is essential commercial cash

crop in Bangladesh fine quality. Betel leaves are exported

from Bangladesh to the different countries in the world.

Actually betel leaves’ cultivation cost and returns are

measured on the basis of sale is known as most important

factor for the betel leaves cultivation for the

growers/cultivators. The cultivators calculate the maximum

2/3 times profit considering the cost of betel vine cultivation.

Both the cost and income are assisted for the betel vine

cultivators to control unnecessary and excess expenses while

using inputs for the same. A cultivator understands that the

controlling expenses for earning more income and even for

the moderate price are calculated to relieve the customer,

considering the demand of the product. The successful

cultivators estimate capital requirements for covering

production-based expense. The cultivators brought certain

raw materials for the betel leaves cultivation for sale on a

targeted price. The price level of the betel leaves is considered

by the cultivators after deducting production cost, labour cost,

transportation cost, commission of moderators, loading &

unloading and other charges etc. The results of Kaiser-Meyer-

Olkin (KMO) and Bartlett’s test of Sphericity for the selected

variables are shown in Bartlett’s test of sphericity reveals that

the approximate chi-square value is 1170.312 with 28 degrees

of freedom at 0.00 levels of significance. KMO measures the

adequacy of samples to examine the appropriateness of factor

analysis where values between 0.5-1.0 indicate factor analysis

is appropriate. The betel farming activities generate

employment opportunities for throughout the year. Further,

as far as the national employment generation is concerned,

about 20 million people derive their livelihood directly or

indirectly from production, processing, handling,

transportation and marketing of betel leaves in Bangladesh.

The Government of Bangladesh should jointly take care for

taking appropriate steps for improving PEST management of

betel farm activities by establishing a Research and

Development Board. By considering the cost of the betel

leaves export-oriented activities should be maintained for

meeting global issues for the betterment of the growers.

[ICBM-19-0597] Impact of Internal Factors on Banks’ ROE

S. M. Rifat Hassan1 1 Brac University, Bangladesh

This study attempts to estimate the relationship between

return on equity (ROE) and four company-specific

explanatory variables. We have taken data from the Islamic

banking industry of Bangladesh. Our research period covers

2010–2016. Internal factors of this study are bank size,

investment-to-deposit, non-performing investment and cost-

to-income ratio. We have applied cross-section random effects

model to measure the relationship between dependent and

independent variables. Our estimation finds that investment-

to-deposit have positive correlation with ROE and all other

three variables have negative relationship with ROE. We have

found statistical significance for investment-to-deposit and

cost-to-income in the study.

[ICBM-19-0613] Stratification and Performance Analysis of

Mutual Funds in Bangladesh

Kaniz Sakina1, Tahmina Anwar Misha1, Md. Rashadur

Rahman1, Riyashad Ahmed1 1 Brac University, Bangladesh

Studies on mutual funds are increasing in numbers

throughout the world since the investments in this sector have

been growing for the last 40 years. Although mutual funds are

in worldwide demand, the scenario is different in Bangladesh.

This sector is still unexplored with very few studies till now.

The focus of this paper is on the 37 close-ended mutual funds

in Dhaka stock exchange to understand how the pool of

money invested in these mutual funds are distributed in

different industries of our country. The purpose of the

research is to understand which industries are being chosen

mostly by the fund managers and why are they being chosen.

Furthermore, the paper gives analyses on this industry’s

performances. Hence, it is expected that this research will not

only help academics, students and corporations but also help

small investors to understand what is the trend in the mutual

funds sector which is considered as one of the safest

investment sector of the economy.

[ICBM-19-0721] Affecting Factors for the Fluctuation in

Stock Price

Nishat Tasneem1, Ahmed Najin Khan Chowdhury1,

Riyashad Ahmed1 1 Brac University, Bangladesh

Stock market is not unwavering, and there is a regular price

fluctuation in stock market. Enormous reasons that may have

direct or indirect influences on these price changing. The

Tulip and Bulb Craze in 1630, Roaring 20s in 1929, Black

Monday the 2nd, in 1987, the Dot.com Bust of 1999-2000, the

‘Great Recession’ Stock Market Crash of 2008, the Florida Real

State Craze in 1926, Stock market crash of Bangladesh in 2010-

11 are few examples of stock market crash, and each of these

events refers to a dramatic change in stock prices. From 2007

the share prices of Bangladesh Stock Market is increasing

compared to last four years and outperformed almost all the

world’s markets and did not get affected during global

financial and economic crisis in 2008-2009. In this situation,

many fresh investors started investing without knowing the

risk associated with the share market and did not evaluate any

this. It resulted in 2010 as the stock market of Bangladesh was

in a big crisis for sudden price fall. This paper is all about

those possible factors which may cause fluctuation in price of

a stock.

ICBM 2019

14

[ICBM-19-0725] An Analysis of Financial Reporting

Systems of Islamic Financial Institutions in Bangladesh

Md. Saiful Islam1, Md. Azizur Rahman2, Nazrul Islam3 1 National University, Bangladesh 2 Daffodil International University, Bangladesh 3 Canadian University of Bangladesh

Financial reporting systems are an integral part for the

financial worthiness of any business company. Therefore, this

study is deals with the analysis of financial reporting systems

(FRS) of Islamic financial institutions of Bangladesh. It covers

the significance of the principles of Islamic ethics, necessity of

the Financial Reporting System (FRS), awareness of the

selected respondents regarding the major components of FRS,

applicability of the attributes of good FRS, major financial

reports and statements sent to the user groups and actual

practices of FRS in the Islamic Banks under Islamic Shari’ah.

This study is mainly based on survey data which were

collected from actual practitioners in the field of Islamic

Banking industry of Bangladesh. A structured questionnaire

was administered on 150 respondents who are practicing

accountants in different Islamic financial institutions. Primary

data were collected from a total number of 70 practicing

accountants employed in Islamic Financial Institutions of

Bangladesh. Most of the objectives were identified by the

respondents as very important objectives. The main findings

revealed that there is a significant gap between the actual

practices of FRS and desirable Islamic practices among the

accountants of Islamic Financial Institutions in Bangladesh.

[ICBM-19-0729] Determining Factors Affecting the

Influence of Financial Stakeholders - an Empirical Study on

the Islamic Banking in Bangladesh

Nushrat Islam Khan1, Riyashad Ahmed1 1 Brac University, Bangladesh

Islamic Bank has become a new prospect for the financial

system of Bangladesh. As a Muslim nation, stakeholders want

to invest their money on Islamic banks due to their religious

beliefs. Hence, the study of this paper is to find out the

significant factors which influence the stakeholders as strong

determinants to invest more in Islamic banks. As regards, data

were collected from the annual report of four influential

developed Islamic Banks in Bangladesh during the period

2013-2017. In this study, “deposits”, “bank size” and

“profitability” were considered as independent variables and

“Return on asset” was considered as the dependent variable

in order to run multiple regression analysis. It was revealed

that, profitability and deposits are statistically significant on

the basis of Return on asset. On the other hand, it was found

out that the bank size is statistically insignificant on Return on

Asset.

ICBM 2019

15

Area Marketing Management



Time 03:30 PM – 04:45 PM

Room D

Chairs

Prof. Dr. Akmal S. Hyder

Assoc. Prof. Dr. Mohammad Basir B

Saud

[ICBM-19-0307] A Study on Bangladeshi Biscuit Industry:

Consumer Perception towards Packaging

Syed Zarif Samdani1, Fabiha Enam1 1 Brac University, Bangladesh

The aim of this study is to figure out the packaging effects on

consumers’ perception, which influences the consumers in

buying Bangladeshi biscuits. The research was conducted in

two phases: primary and secondary researches. It was a

qualitative research. The objective of both of the researches

was to find out the buying pattern and consumer preferences

for buying biscuits on the basis of packaging. A survey

questionnaire was prepared and the number of respondents

is 106. The survey questions contained both close- and open-

ended questions. Primary data was collected through

structured questionnaire and graphical interpretations were

used for analysis functions. The study shows how the

packaging of the product helps to build consumer brand

image. It shows that the quality of the packaging has a direct

effect on the perceived quality of the product. It also helps to

promote the product through its packaging. The study

emphasizes on consumer perception based on packaging of

biscuits made in Bangladesh.

[ICBM-19-0320] Antecedents of Customer Satisfaction in

the Restaurant Industry

Aqib Wassy Deepta1, Tofazzal Hossain1 1 Brac University, Bangladesh

This report is based on the current customer satisfaction level

in restaurants in Dhaka after conducting proper research on

the respective topic. One of the objectives of the research was

to realize any potential shortcomings in the restaurants

service in relation to customer expectations and offer possible

solutions and recommendations towards servicing their

customers better. The focal points of the research were

studying the quality levels of the restaurants food quality,

responsiveness, price and ambiance, and how they all affect

customer satisfaction. This study will be useful for the

customers in order to get an overall understanding of the

service quality of the restaurants in Dhaka. The research can

further help the restaurant authorities to understand their

shortcomings and also help customers and stakeholders know

about the quality of service they possibly will be getting in the

restaurants in Dhaka.

[ICBM-19-0326] A Descriptive Analysis on the Effect of

Advertising on Children

Sadmeena Mahreen Promi1, Mahreen Mamoon1 1 Brac University, Bangladesh

This descriptive research addresses the effect of

advertisements on a specific demographic: the children. The

intensity of the mentioned matter was validated through

observation done on a smaller sample. After analyzing the

nature of the problem, some key criteria were set which

played an integral part in the conceptual understanding. By

focusing on different ages, the variation in personality of the

children was a major element in order to conduct the research.

Not only the strategies of the advertisers made a long-term

impact on the children by altering their perceptions, the way

the children were brought up was also an indicator of the

processing of the information shared by the advertisement.

Therefore, the research shows that there was not a single

“impact-creating” element; rather it was the surroundings

and some strategies which prominently affected the children.

Therefore, the research portrays the reality of the children

getting attracted towards advertisement and being affected

by the exaggeration, exploitation.

[ICBM-19-0328] The Significance of Bengali

Translation/Interpretation of Names in the Stores of Dhaka

and Its Effect on Consumers

Sadmeena Mahreen Promi1 1 Brac University, Bangladesh

In the recent year the shops in Dhaka have undergone some

noticeable changes regarding the translation of brand names

into Bengali. Such changes have some positive and negative

impacts on consumers’ minds. The reason behind such

contradiction lies on the accuracy of the translation. The

brands which translated their brand names as per the sound

to sound pronunciation, they changed the meaning. On the

other hand, the brands which actually translated their brand

names as per the original meaning of the English named

brand seemed to have an opposite impact on the consumers.

Because of not following sound to sound pronunciation, the

consumers’ attitude towards the brand changed in a

significant manner. Rather than judging the Bengali

translated names standing for the same brand, the consumers

assumed that the new translations were indication of new

stores. Therefore, such experience received from the surveyed

consumer was prominent evidence that the language has an

important impact on people’s attitude and behavior. This

research will pave the way for marketers in order to have a

significant idea regarding the importance of translation into

the minds of Bangladeshi consumers.

[ICBM-19-0329] Celebrity Endorsement in Advertisement:

A Study on Consumers’ Perception for Selected Personal

Care Products in Bangladesh

Samia Shabnaz1, Bohi Shajahan1, Hafsa Maryam1, Alvi

Rahman Shovon1 1 American International University-Bangladesh

Endorsing celebrity in advertisement gained attention in

recent years to strengthen the brand image and attract the

attention of the consumers in the highly competitive market.

The purchase decisions of personal care products can be based

on several factors as they are frequently purchased and are

low involvement items. This is an empirical study that aims

to identify the factors in celebrity endorsement that affects

consumers’ intention to purchase personal care products. The

data was collected from a total of 568 women from Dhaka city

using a self-administered structured questionnaire. The

questionnaire was reliable as the reliability score indicated

was 0.903. Different statistical tests like Cronbach Alpha

score, KMO test, Bartlett’s Test of spherity were done. On

doing exploratory factor analysis, it became evident that

ICBM 2019

16

factors like celebrity reliability, celebrity attractiveness,

celebrity congruence, purchase intention of consumer etc. are

significant for influencing consumer perception on celebrity-

endorsed personal care products. This study will guide the

marketing personnel to formulate appropriate strategies for

advertisement and will ensure effective investment for

celebrity endorsement by focusing on their target market.

Further research can be done using confirmatory factor

Analysis (CFA) or comparative study can be done based on

gender.

[ICBM-19-0347] Advertisement over the Internet vs

Traditional Media

Shahida Najnin Proma1, Daniel Mahbub1, Mustafa Al

Mujtaba1, Mahreen Mamoon1 1 Brac University, Bangladesh

A quick and issue-free access to data is exceptionally great in

the contemporary business enterprise. Over a traverse of

ongoing years, the web has turned out to be one of the most

impactful platforms as far as advertising is concerned for both

large and small organizations. The principle objective of the

article is to introduce the different types of viability of web-

based promotions and determine the impact of online

advertisements through analysis of various findings by

conducting surveys. This research was conducted using the

SPSS method where different variables were analyzed with

respect to views of our sample. The paper contains theory that

proves or disproves the fact that online advertisement is a

viable platform for publicizing in the field of business and

whether the business organizations should integrate this with

its existing form of advertisements or not. The theories have

been adopted based on previous literatures as well as

exploratory research and primary data collected from

necessary field work.

[ICBM-19-1157] Compliance Issues and Insights of RMG

Sector

Gazi Meem1, Mohammad Atiqul Basher1 1 Brac University, Bangladesh

The purpose of this research is to investigate the reasons

behind the failure of bringing foreign orders for RMG sector

of Bangladesh, even though being more experienced and

having cheap labor facilities than the other competitor

counties in the neighborhood. More specifically the objective

is finding the underlying gaps between the foreign buyers and

local company regarding the compliance issues. RMG is one

of the biggest and largest earning sector in Bangladesh. With

the help of this research companies belonging to RMG sector

can improve the areas of disruption which will develop their

company strength and internal infrastructure. Eventually, this

report can help improve the underlying issues of overall RMG

sector of this country.

ICBM 2019

17

Area Economics



Time 05:15 PM – 06:45 PM

Room A

Chairs Prof. Dr. ATM Nurul Amin


[ICBM-19-0338] Business Analytics - Leveraging the Power

of Data

B. Chandrachoodan Nair1 1Noorul Islam University, India

Data Analytics is gaining considerable momentum due to the

emergence of data in large volumes from variety of sources at

high velocity with the rapid advancement of technology and

computational power. In this article, leveraging of data for

analytics in the perspective of a Manager is discussed. The

power of data in decision making is highlighted. Data-driven

decision making has a larger influence in business outcomes.

The data sources and data structure are presented.

Descriptive, predictive and prescriptive analytics are

described. A brief account of domains of Business analytics is

given. Application of Analytics in specific service sector

industries like Consumer Packaged Goods (CPG), telecom,

utilities and health care are also presented.

[ICBM-19-0250] Analysis the Growth and Forecasting the

Gross Domestic Product (GDP) of Bangladesh

Mohammad Rafiqul Islam1 1 Brac University, Bangladesh

Gross domestic product (GDP) is an important indicator to

measure the economic growth and prosperity of a country

every year. Yearly grow rates for both types of GDP follow

almost same pattern from the fiscal year FY2006 to FY2017. By

using geometric method, it has been found that the overall

grow rate of GDP was 13.68% and 6.33% at current market

price and constant price respectively over the last 12 years. By

comparing root-mean-squared errors (RMSE) for the three

methods, it is found that geometric method having the least

RMSE than the others. Thus it can be concluded that that

geometric growth rate is superior than the geometric growth

rate and the least-squared regression (log linear) grow rate as

it has least RMSE. Thus, it is suggested that geometric growth

rate should be used to the yearly forecast the GDP to get more

accurate result.

[ICBM-19-0242] Analysis the Export Performance of Ready

Made Garments of Bangladesh

Mohaiminul Haque1, Mohammad Rafiqul Islam1 1 Brac University, Bangladesh

This paper analyses the readymade garments export

performance of Bangladesh using the secondary data of 28

years from 1990 to 2017. This research tried to investigate the

RMG export growth rate using mathematical model named

the geometric method for various comparison. Firstly, the

overall export of RMG growth rate has been observed then it

compared with individual growth rate of Knitwear and

Woven clothes exports. It shows that the growth rate of Knit

wear is higher than the overall RMG growth rate and on the

other hand, the growth rate of Woven clothes is

comparatively lower than the RMG export growth rate. Then,

it shows the comparison of percentage of Knitwear and

woven clothes export to the total export of RMG. Here, it has

been observed that the percentage of Knit wear of RMG has

increased dramatically compared to woven clothes. In 1993,

the share of Knit wear and woven clothes to RMG export were

18% and 82% respectively, but in 2017, the share of Knit wear

increased to 48.9% and the share of woven clothes decreased

to 51.1% which is a stable position of two categories RMG

items. Finally, we have calculated the growth rate of garments

factories and the growth rate of garments workers which tells

us that the growth rate of garments factories has declined in

the very recent few years that is, 0.3% only in 2017 which was

almost 40% in fiscal year 1992 and the growth rate of workers

have become almost zero. It clearly indicates that Bangladesh

has dramatically developed in this sector over the last two

decades and there is not enough scope to improve. Also, Rana

Plaza accident in the year 2013 can be a major cause for the

poor growth rate of factories and the workers. For this, it is

said that in this sector there is not much to develop in export

but it is necessary to focus to hold the successful exporter

position of RMG by maintaining the proper working

condition for the workers; otherwise, there will be a possible

threat waiting for Bangladesh.

[ICBM-19-0441] Tobacco Taxes in Bangladesh: Challenges

and Opportunities

Nasiruddin Ahmed1 1 Brac University, Bangladesh

Bangladesh is the one of the largest tobacco consuming

countries in the world. Bangladesh has developed a complex

multi-tiered ad valorem tobacco tax system. There is large

variation in taxes and prices among different tobacco

products. Compared with many developing countries,

tobacco prices and taxes are much lower in Bangladesh. Large

gaps in tobacco products have created opportunities for

switching to cheaper brands in response to increased taxes.

Over the years, the affordability of tobacco products has

increased significantly. SLT products have emerged as the

growing concern for public health and also hold the potential

for enhanced revenue mobilization. The contribution of the

paper is that based on evidence, it attempts to analyse the

major challenges of the current tobacco tax system for

effective tax policy for Bangladesh.

[ICBM-19-0477] Tourism and Energy Nexus in South Asia:

A Panel Study

Sakib B Amin1, Foqoruddin Al Kabir2, Farhan Khan3 1 Durham University Business School, United Kingdom 2 North South University, Bangladesh

3 South Asian Network on Economic Modeling (SANEM), Bangladesh

The aim of the paper is to analyse the relationship between

tourism and energy for the South Asian countries using the

standard econometric methodology by incorporating a panel

data set covering from 1995-2015. Panel unit root test confirms

that all concerned variables are stationary at first differenced

form. For long-run analysis, we have used Johansen-Fisher

Cointegration test which confirms the existence of a long-run

relationship among our variables of interest. Dumitrescu-

Hurlin (2012) panel causality test results show that a

unidirectional causality is running from tourism to energy

consumption in the long run which then ultimately effects the

economic growth as well. As South Asian countries are

ICBM 2019

18

growing at a rapid pace, our results would help policymakers

to build up proper combinations of policies to achieve the

overall development of the nations for upcoming decades.

[ICBM-19-0569] Impact of Household and Natural

Resources Characteristics on Adaptation Behaviour Case of

Tropical Cyclone: In Coastal Areas in Bangladesh

Kolpona Euphrasie Costa, A.K. Enamul Haque, Sakib

Mahmud

Coastal Areas in Bangladesh frequently experience natural

calamities. It is becoming increasingly a great challenge for

the Government to provide proper and immediate support to

protect coastal communities from the natural disasters,

especially cyclones. This paper aims at finding out the

characteristics that influence the household decision

behaviour for the self-defensive adaptation strategies against

severe cyclone events. For empirical analysis, the

multivariable linear regression model was applied on a

household survey data collected comprising 610 households

of six (6) villages from three (3) southern districts: Patuakhali,

Barguna and Bhola of Bangladesh that were exposed to

Cyclone Sidr (2007) and Cyclone Roanu (2016). The empirical

result shows that the major characteristics influencing the

adaptation cost of a household’s self-defensive strategies

against severe cyclone events includes household income,

public adaptation programs, location of the house, natural

forest protection, NGO services, and access to loans.

Remittances also have impact on household’s adaptation

behaviour. This study finds that households living inside

polders, and under natural forest protection, spent less on

adaptation against cyclones. However, findings do not

support significant impact of remittance on household’s

adaptation decision.

ICBM 2019

19

Area Entrepreneurship



Time 05:15 PM – 06:45 PM

Room B

Chairs Prof. Dr. Abdul Hannan Chowdhury

Dr. Erne Suzila Kassim

[ICBM-19-0909] Social Enterprise Value Chain: Evidences

from Malaysia

Erne Suzila Kassim1, Md. Mamun Habib2 1 Universiti Teknologi MARA, Malaysia 2 Brac University, Bangladesh

Social enterprise is the third sector economy that addresses

the social, economic and environment agenda. Research on

social enterprise values have placed a great emphasize on

evaluating the financial and organizational performance

rather than the economic impacts to the society. In addition,

while the end values are greatly emphasized, the value chain

is less focused. Therefore, the study aims at understanding

how social enterprises create not only the social values, but

how the values grow and create other positive social impacts.

Setting on the cases of social enterprises in Malaysia and the

social bricolage concept, the findings indicate the bottom up

social enterprise typology creates more chain impacts to the

resource providers, the service recipients, the social

entrepreneurs, and the related agencies. The value chain

creations are: inter social innovations - social inclusion -

sharing economy and social empowerment through shared

ownership, financial independence, self-sustainable and

strategic alliance. As the world is facing complex social and

economic issues, we suggest social enterprise as an agenda for

creating a sustainable public wealth.

[ICBM-19-0282] Social Impact of App-based Service: A

Study based on URAL EMS

Ishtiaque Ahmed1 1 Brac University, Bangladesh

The basic function of the mobile app is to fulfil people’s needs

via the Internet. Apart from this basic function, the mobile app

has already started introducing some diversified areas with

the help of its virtual manner. Mobile technology is presently

providing various cheap solutions in people's daily lives. The

traditional thinking of connecting people through mobile

phone is far behind in comparison with the present scenario.

Information technology enables software companies to

provide economic solutions with a very cheap and easily

available access which was earlier not accessible to some

extent. As a result, there are increasing numbers of app-based

services in the market. The study aims at finding out if these

increasing numbers of app-based services are really beneficial

for our social development. In this regard, this study revolves

round a particular new app-based service, URAL EMS, and

investigates the possibility of its social impact.

[ICBM-19-0314] Students' Perception of Entrepreneurship

Development and Business English as Core Courses in

English Discipline: A Study on Selected Universities

Obaid Wali1 1 University of Rajshahi, Bangladesh

Entrepreneurship has long been the catalyst for economic

growth and change around the world though it is

comparatively new field of study in Bangladesh. More

recently, social entrepreneurship has become an area that has

globally garnered attention. In the current economic

environment where jobs are difficult to find, many students

are opting for more entrepreneurial career options rather than

choosing traditional employment paths. This is especially true

for English students where the challenge of finding suitable

employment other than teaching and civil service is often

more difficult for many of them. Consequently, increasing

numbers of students have expressed interest in

entrepreneurship and social entrepreneurship. The objective

of this research study was to investigate the level of interest

towards entrepreneurship or social entrepreneurship among

students of English discipline of selected public and private

universities of Bangladesh. Approximately 182

undergraduate English students of selected universities were

asked to participate in the study. The results of the study

indicated that 14.7 percent of the respondents expressed

interest in becoming business entrepreneurs; while 17.61

percent indicated that they wanted to be social entrepreneurs.

Moreover, 72.52 percent students appreciate the idea of

including entrepreneurship development and Business

English courses in the English curriculum. This was a

qualitative study and a questionnaire was prepared for this

study. An implication of the study is that Bangladeshi

curriculum specialists and ELT experts as well as the UGC

authority will consider offering these new courses for English

discipline.

[ICBM-19-0529] Prospects and Challenges for E-Pharmacy

in Bangladesh

Maliha Mehzabin1, Md. Moniruzzaman1 1 Brac University, Bangladesh

This study aims at finding out the opportunities and obstacles

of E-pharmacy in Bangladesh. This study is an exploratory

research and a sample of 76 respondents (medicine

purchasers) in some areas of Dhaka–Gulshan, Mirpur,

Dhanmondi and Mohammadpur – was reached through

online survey (Google Form) and face-to-face interview. Both

the pharmaceuticals and E-commerce are flourishing sectors

in Bangladesh, and so the concept of E-pharmacy is very

adaptable for the present time. Among all the variables,

working people, price, convenience, delivery time, quality of

medicines, payment options, privacy and ease of use are the

ones which highly influence the purchase decision of online

medicines. There are some challenges too, like influencing

their purchase decision and making them trust the service.

However, if proper people with proper planning are

involved, these obstacles can be overcome too.

ICBM 2019

20

[ICBM-19-0801] Women Entrepreneurship in Bangladesh:

Challenges and Opportunities

Tania Akter1, Tasnim Rahman1, Sanjida Akter Mim1 1 Brac University, Bangladesh

To keep a sustainable economic development and social

progress, women entrepreneurs are playing a very important

role. However, it is still not properly tapped due to the lower

status of the women in society. This paper contains three

objectives. Firstly, to gather information about development

of the body of work known as, women’s entrepreneurship

and its status in Bangladesh; secondly, to appraise the

contribution of their work; and lastly, to find the challenges

and opportunities they have faced while earning this position.

On the basis of this study some suggestions are given to

encourage future research.

[ICBM-19-0278] Changing Paradigms of Higher Education

in India through the Adoption and Use of E- Learning

Technology by Faculty Members

Abhijit Das1, Rakesh Kumar Singhal1 1 ABES Engineering College, India

Digital technology has become all pervasive and there is no

aspect of our lives, which has remained untouched by this

phenomenon. Digital technology is rapidly changing the face

of the education industry at a rapid pace. Teaching has

evolved over the centuries. Earlier subjects were taught as

theory but now the introduction to online teaching has added

to the enrichment of learning. Overall the advantages are

numerous. Faculty Members of higher education institutions

are adopting the use of E-Learning technology. The efforts of

teachers and technology have combined to improve the

quality of education and learning attempts to emphasize a

number of advantages. With advanced technology,

contemporary higher education has become a technology

oriented educational environment for its students. Having

advanced technology makes an educational environment

more effective and efficient. This paper will make a detailed

study about the adoption and use of E- Learning technologies

by teachers in institutions of higher education in India. We

will also make an attempt to identify the factors that

encourage or discourage the adoption of E-Learning

technologies in higher education institutions.

ICBM 2019

21

Area Human Resource Management



Time 05:15 PM – 06:45 PM

Room C

Chairs Prof. Dr. Abdur Rab

Assoc. Prof. Dr. Ireen Akhter

[ICBM-19-0853] Impact of Employee Relations Programs on

Integration of Non-Managerial Employees: A Study on

Pharmaceuticals Industry of Bangladesh

Ireen Akhter1 1 Jahangirnagar University, Bangladesh

This research addresses the possible impact of Employee

Relations Programs on employee integration of Non-

managerial employees, who have engaged themselves in core

production of any industry. The author included 34 programs

under four categories of ERPs. The hypotheses were tested to

measure the level of significance of relationship between

ERPs and different dimensions of integration, such as:

organization, management, work, and fellow employees. The

analyses show that the ERPs have significant impact on

integration with organization, work, and fellow employees.

However, employee integration with the management is not

found significant. Among different types of ERPs non-

managerial employees preferred direct financial benefits

compared to non-financial or indirect financial benefits. Thus,

while designing ERPs organization may emphasize more on

financial benefits for non-managerial employees. However,

the ERPs must be relevant to the type of company, nature of

work, and demography of employees.

[ICBM-19-1005] Inter-Professional Teamwork and Inter-

Professional Collaboration Practice among Physicians and

Nurses in Malaysia: Analysis of Reliability and Validity



In healthcare organization, working as a team is important

when they need to deal with different type of patients. The

collaboration between physicians and nurses will give the

best outcome to the patient due to their consistency working

together in their daily working life. Collaboration at this level

requires physicians and nurses to work together with open

minds and to value what each team member brings to the

team. In addition, to enhance healthcare outcomes, healthcare

professionals could gain many benefits from implementing

inter-professional collaboration (IPC) within a healthcare

environment. It is very important for healthcare professionals

to understand the value of inter-professional collaboration to

improve the effectiveness of healthcare organizations. This

research was implemented to study the relationship between

three independent variables (Interactional Factors,

Organizational Factors, and Organizational Cultural Factors)

of Inter-professional Teamwork and a dependent variable

(Inter-professional Collaboration Practice). The target

population for this study was the physicians and nurses

where a questionnaire was distributed randomly through

online survey in Malaysia. 60 questions were returned which

came from 30 physicians and 30 nurses. Thus, this paper is

aimed at determining the validity and reliability of the data

collected from the survey.

[ICBM-19-1009] Inter-Professional Teamwork and

Collaboration Practice at University Hospitals



There are numerous healthcare professionals with different

expertise who are working together in hospitals. In addition,

these people must have to work together to provide the best

service and successful treatment to ensure that patients are

trusted with the service and also to make sure the patient's

health can be better. All employees should know their

important job roles and responsibilities before they start their

task. In healthcare settings, physician and nurse are known to

be the most important people who are close to the patient. In

health care practice, inter-professional collaboration practice

(IPC) requires continuous interaction, coordinated efforts and

knowledge sharing among healthcare professionals.

Therefore, the aim of the present paper is to determine the

relationship between the three factors of Inter-professional

Teamwork (Interactional Factors, Organizational Factors, and

Organizational Cultural Factors) and Inter-professional

Collaboration Practice. The survey was conducted among 200

physicians and nurses, equally divided between these two

groups. The study is important as it will help in providing the

best factors that can be used among healthcare professionals

to improve the collaboration and to make it more efficient.

Another aim of this study was to explore the most

contributing factors of inter-professional teamwork towards

inter-professional collaboration practice.

[ICBM-19-0268] Conceptual Framework of Recruitment and

Selection Procedures: A Case Study on University Grants

Commission (UGC) in Bangladesh

Md. Mobarak Karim1, Musfiq M. Choudhury2, Wasib Bin

Latif1 1 World University of Bangladesh 2 University of Dhaka, Bangladesh

Recruitment and selection is an indispensable function of the

human resource management. It is the process of searching

and obtaining of potential candidates. Organizations are

progressing the modern recruitment and selection methods

for entry the multinational companies. The success of the

organization depends on effective recruitment and selection

system. In this paper, the main objective is to construct a

conceptual framework for recruitment and selection

procedures regarding the case study on university grants

commission. The study also focuses its attention to determine

how the recruitment and selection practices affect the

organizational outcomes.

[ICBM-19-0297] Research on Strategic Human Resource

Management Innovation-Oriented

Md. Saiful Bari1, Zaheed Husein Mohammad Al-Din1 1 Brac University, Bangladesh

System of human aid management innovation-oriented is

exactly the vital aspect that assists an enterprise’s innovation.

This research reviewed innovation theories from aspects of

economy, administration and sociology, summarized

domestic and foreign scholars’ researches on human aid

management and business enterprise performance, and

ICBM 2019

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outlined associated domestic and foreign researches on

human resource management innovation-oriented. In view of

all those, this paper constructed machine of strategic human

aid administration innovation-oriented by using the method

of ordinary research. The administration of human sources

has passed through much transformation over the past

decades, due to modifications in markets, industry,

technology, costs, workforce, and employer-employee

relationships. The management of human assets is no longer

restricted to a single department: it is now a shared

accountability across organizations. In trendy generation of

heightened competition, firms are turning to modern human

aid practices for aggressive advantage, and human resource

insurance policies and exercise are more and more integrated

with business strategy, each domestically and internationally.

Improving people’s ability is an actual ‘win win’ for all the

economy, for society, for employers and of course, for humans

themselves. In each and every single EU country,

unemployment quotes systematically range with

qualification levels. The employment charges for these with

high skill stages across the EU as a complete is approximately

85%, for medium ability levels 70% and for low skill tiers it

stands at 50% (European Commission, 2010).

[ICBM-19-0324] Problems and Prospects of E-health Card: A

Study in the Context of Bangladesh

K. M. Nafiul Haque1, Mohammad Atiqul Basher1, Umme

Saara Khan1 1 Brac University, Bangladesh

The study focuses in the e-health sector in the context of

Bangladesh. The objective of this study is threefold: first, to

know the current situation of e-health card in Bangladesh,

second, to identify the gaps and third, to understand the

future of e-health card in Bangladesh. This paper is based on

related papers identified via different search engines. This

paper focuses on the current status of e-health services and

also on the future opportunities of this sector.

[ICBM-19-0334] Determinants of Employee Retention (A

research on employees of Route to Market (RTM)

International Limited)

Ummul Wara Adrita1, Sadmeena Mahreen Promi1, Farjana

Akter Lipy1 1 Brac University, Bangladesh

In this current era, each and every company looks for the

competitive advantage in order to survive in the market. Even

though the organizations focus on the technical aspects, the

human asset also remains very crucial in order to determine

the productivity of the organization. As a result, companies

need to avoid employee turnover which can become a major

barrier in the consistent performance of the company. It can

be mentioned that companies having a reliable connection

with the employees tend to be attractive for new talents as

well. Therefore, the importance of employee retention is

undoubtedly significant for a company. In order know the

degree of importance, the done research focuses on the

influencing factors of employee retention and so the

conducted survey shows a holistic view regarding the notion

of employee retention. This research can be used to point out

the responsible factors for employee retention so that the

companies get the idea of the influential elements.

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Area Technology Management



Time 05:15 PM – 06:45 PM

Room D

Chairs Prof. Dr. Yousuf Mahbubul Islam


[ICBM-19-0247] Practicing Management Information

System in Bangladesh

Md. Saiful Bari1, K. M. Nafiul Haque1 1 Brac University, Bangladesh

Management Information Systems is an essential factor in the

existing world. The goal of this study is to create eagerness for

the usage of MIS in every sector in all activities for the

betterment of condition. In this paper, we have tried focus on

existing fundamental associated subjects of MIS (that ability

literature assessment and it consists of MIS, Computer

software, DBMS, telecommunication and networking),

objectives, beneficiary persons, way of finding information,

corporation assessment (it consists of historical background,

company overview, practices of MIS in this organization),

MIS practices and challenges in Bangladesh and ultimately

provide likely recommendation.

[ICBM-19-0295] Proper Exposure Needed for the New

Software Companies in Diverse Media


The main objective of the research is to find out the reason,

about new software industries, which required exposing in

diverse Medias. Quantitative method was applied with a 20-

item questionnaire and 80 in-depth interviews. Microsoft

Excel was used to analyze the relation and the cluster method

to classify and identify the Factors and reasons with

justifications. Based on the experience of 14 employees from

Software industries, a guide including manageability with the

challenges of Go to Market (GTM) activities were observed.

[ICBM-19-0304] Examining the Technology Acceptance

Model in the Adoption of Social Networks

Sadia Afroz1, Shrabanee Pal1, Tofazzal Hossain1 1 Brac University, Bangladesh

The purpose of this paper is to explain the process of new

technology adoption, more specifically social networks based

on Technology acceptance model. This study followed

quantitative methodology approach applied by survey

method. Factor analysis and regression were used to test the

model. The regression model suggested that intention to use

social networks was mostly influenced by the perceived ease

of use and the security of social networks. This study

highlights three variables and there may be scope of

emergence of other variables. Sample size in this study was

limited too. Social network service providers should focus on

the two elements prominently, the perceived ease of use and

the security that social networks provide to its user. A new

variable, perceived security, is incorporated, which enhances

the literature on the adoption of technology in case of social

networks.

[ICBM-19-0322] Risks, Barriers and Scopes of e-Business

Adaptability in Bangladesh

Toolip Sen Gupta1, Tonmoy Kumar Das1, Mohammad

Shahedul Islam1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

Electronic technology and online medium of the transaction

has amplified during the last decades. The business trend has

already transformed from the traditional way to electronic-

based in the developed countries. Developing countries are

also inclined to established electronic business practice. Many

developing countries as well as least developed countries are

also upholding themselves as prominent countries in e-

business practice. But Bangladeshi e-business practices are yet

to develop. In this paper, our concentration is to present the

taxonomy of barriers and risks facing e-business perusing

markets in Bangladesh and uncover the potential scope of e-

business in Bangladesh at present time and upcoming ages.

Segregating the barriers, defining the risks and discovering

the significant scopes are ascertained in the prospect of

Bangladesh only.

[ICBM-19-0429] Acceptance of ERP & SAP Technology to

Improve Internal Control System of a Bangladeshi

Organization

Mohammad Ahsan Chowdhury1, Bless Godino2 1 Primeasia University, Bangladesh 2 Eastern University, Bangladesh

In today’s frequently changing environment, the need for

robust operational processes, regulatory compliance and

effective risk management keeps increasing rapidly. This

paper tries to investigate the use of Enterprise Resource

Planning (ERP) and Systems Applications and Products (SAP)

technologies that provide efficient and effective internal

control systems of an organization. This study draws upon

mostly on secondary sources including authorized websites,

published letters, online reviews and interviews from

organizations that are already using the ERP & SAP

technologies. This paper utilized qualitative method to know

the user experience and the usefulness of ERP & SAP and

quantitative method is used for the statistical analysis of data.

The findings of this paper demonstrate how ERP and SAP can

improve quality and efficiency of the business. By keeping a

company's internal business processes running effortlessly,

ERP and SAP being unified management of core business

process habitually in real time can lead to better outputs that

may benefit the company, such as in customer service and

manufacturing and compliance with Sarbanes-Oxley Act.

[ICBM-19-1117] The Impact on WhatsApp Acquisitions by

Facebook

A. S. A. Ferdous Alam1, Mohamad Safiai Saad1, Halima

Begum2, Ahmad Bashawir Abdul Ghani1 1 Universiti Utara Malaysia 2 National University of Malaysia

This study covers the research on the topic of mergers and

acquisitions. In this report, the impact after an acquisition of

WhatsApp by Facebook was our object for this research. Our

method to collect the data is from secondary data which are

sources from online article and journals to obtain the

information and data needed to complete this report. The

social network has experienced a huge growth in recent years.

Social network offers a lot of space for freedom, allowing

users to instantly share personal and multimedia information

ICBM 2019

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to their friends on social networks. Social network services are

changing the way we communicate with friends, the nature of

entertainment, and the actual activities. Social networking is

one of the main reasons why many people are passionate

about the Internet, and until the advent of social networking,

people finally can find interest on the Internet. Facebook is

one of the most visited sites in the world with over 500 million

users so far. Since the beginning of the popularity of

smartphones, many messaging services have been

introduced, WhatsApp has also been introduced. WhatsApp

is becoming more popular and famous because of free charge

of use and ads-free. In February 2014, Facebook acquired

WhatsApp for $19 billion. When critics and investor have

doubts about the price paid, Facebook saw tremendous value

in this deal. So the purpose of this report is to further explore

the challenge and explain the VRIO framework of acquiring

WhatsApp from Facebook, studying the motives behind this

M&A and define the impact of Facebook acquiring

WhatsApp. So, we can more deepen our understanding of the

topic which is merger and acquisitions regarding this big deal.

In addition, this report also included our conclusion on this

topic and the suggestion to the future development of

Facebook.

[ICBM-19-1053] Electronic Waste Management Can Be the

Biggest Challenge in Bangladesh

Afsana Bilkis1, Md Imran Hamid Emon1 1 Brac University, Bangladesh

Bangladesh has not yet known to a correct mechanism for the

safe disposal of electronic waste. Seven years have passed

since the government imposed a written rule to restrict the

increasing challenge against electronic waste disposal people

are facing and what might cause natural hazards. Now the

question arrives as to what can be included in e-waste. The

most common e-wastes suggest televisions, computers, air

conditioners, mobile phones, electric bulbs etc. Our concern of

the paper was to enlighten about electronic waste

management. For instance, we tried to focus how these waste

can be managed and for this reason we tried to collect needed

data from different secondary sources and from different

authors’ perspectives from their published research papers.

Firstly, we talked about the current situation of e-waste

management in Bangladesh and tried to concentrate on the

reaction of people as well as the ecological imbalance.

Moreover, this paper highlighted whether or not there are any

existing laws and regulations against this raised issue.

Furthermore, our cornerstone was to know if people in

general like educated or non-educated people are aware of

this increasing problem or not coupled with if the corporate

world is known to this fact. By the same token one of the main

concerns was what necessary steps are needed and can be

taken to reduce or consummate this threatening trouble.

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Management


Date Saturday, April 27, 2019

Time 10:30 AM – 12:00 PM

Room A

Chairs Prof. Dr. Nazrul Islam

Dr. Emi Normalina Omar

[ICBM-19-0973] Factors Influencing Express Bus Accidents

in the Malaysia Eastern South Route

Emi Normalina Omar1, Abdul Kadir Othman1, Nur Atiqah

Rochin Demong1, Nor Hafiqah Khalid1, Irwan Ibrahim1,

Masrur Mohd Khir1 1 Universiti Teknologi MARA, Malaysia

Recently, the number of express bus accidents has been

alarming. Almost every month there have been cases of road

accident that involved express buses. To our knowledge, no

formal study was carried out to identify the causes of these

accidents. This study was carried out to identify factors

influencing bus accidents on the Malaysia eastern south route.

This research also attempts to reduce the rate of bus accidents

occurred specifically for A N B Express Bus Services

(pseudonym) on the eastern south route. Statistics from

PDRM (Polis DiRaja Malaysia), from 2015 until 2013, shows

an upward trend from 92 cases to 215 cases of bus accident in

Malaysia. However, in 2014 it decreased drastically from 215

cases in 2013 to 134 cases in 2014. However, the upward trend

was observed from the year 2014 to the year 2015 with 134 and

137 cases respectively. There are three factors that influence

bus accident which involve driver behavior, work schedule

and bus condition. A series of interview sessions were

conducted among 12 respondents who were grouped into two

categories–the personnel within the A N B Express bus service

and the drivers who were involved in accidents. From the

interview conducted, 58% stated that driving behavior is the

main factor of bus accident for A N B Express Bus Service, 25%

pointed out to work schedule and 17% mentioned about bus

condition. The implications of the study are discussed in this

paper.

[ICBM-19-0761] A Study on Multi-Dimensional Supply

Chain Performance Measurement (SCPM) Models in

Manufacturing Industries and Way Forward


Supply chain management is envisaged as an extended

enterprise connecting business in several places and

facilitating allies to propel competitive advantage within the

era of globalization. Substantial analysis has been undertaken

at the side of literatures on offer chain performance

management from value and non-cost stance, strategic,

practical or stress on operational aspects views from business

as well as financial arenas. In order to gratify customer orders

rapidly and efficiently than competitors, supply chain needs

to warrant continuous upgrading of its processes and

competitive strategies and to apprehend how supply chain

contests and if it is indispensable to comprehend the

performance of the availability chain. The importance of

modeling and development of the supply chain has been

recognized as one of the competitiveness strategies of

scientific research. However, much of the work done focuses

on the design of models and development of the supply chain

in developed countries, with less concern for its partners in

developing countries. In the developing countries, the

manufacturing industry was in a fierce competition for its

products and, consequently, the loss of market share. The

Supply Chain Operations Reference (SCOR) provides a

description of supply chain processes, performance

indicators, best practices and licensing technologies. It offers

a comprehensive approach to improve supply chain

operations. It was designed by the Supply Chain Council

(SCC). This article presents a review of the literature of the

materials published so far in relation to the adaptation of the

SCOR model.

[ICBM-19-0345] An Implementation of Balanced Scorecard

on Supply Chain Performance Measurement in

Manufacturing Industry


Over the past few decades, business dynamics have been

revolutionized that put the arm on the legislative

requirements to measure the performance management for

manufacturing industry where companies have been

observing to find the tools that can evaluate the supply chain

management performance commendable. Organizations have

witnessed a rapid transformation in their performance

measurement system in the last few decades, among the most

widespread tools adopted and implemented is the Balanced

Scorecard (BSC). Since its emergence, the mainstream of the

Fortune 500 corporations was implementing the BSC. Despite

the widespread adoption, a growing body of supply chain

management authoritarians and practitioners uncovers

constraints in the BSC, particularly in its model, execution,

and practice. The same group of advocates opposes; these

constraints could either undermine the practicality of the BSC

or trigger companies to refrain the BSC altogether for better

performance measurement alternatives. Hence, the principal

objective of this paper is to appraise the BSC as a performance

measurement instrument and discuss whether the BSC is, in

fact, an undisputed resolution as a corporate performance

measurement model.

[ICBM-19-0693] Embedding M-learning Environment into

Education Supply Chain Management Model for HLI



The m-Learning environment is already being practiced

independently by some educators inside or outside the class

room and by some administrators to handle and maintain the

administrative tasks in educational institutes. But an

educational institute may not possess a general strategy to

implement m-Learning into the traditional learning

environment. Implementing a new process into the traditional

process requires establishing a proper educational outcome.

Hence, just a defined set of criteria to implement mLearning

into the traditional learning environment would not convince

the decision makers of an educational institute. Considering

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educational institute as a service industry, an educational

supply chain management can be considered to map the

educational outcome with and without m-Learning

environment. This study investigates the Education Supply

Chain Management (ESCM) model, maps different criteria of

m-Learning with the ESCM models, and attempts to establish

a set of integration criteria to embed m-Learning into ESCM

model.

[ICBM-19-0733] Transportation Supply Chain Performance:

Bangladeshi Tourism Industry Viewpoint

Sanjina Feroz1, Rahma Akhter1 1 Brac University, Bangladesh

This empirical study focuses on the prospects of

transportation associated with tourism industry. Bangladesh

has developed a transportation network that includes roads,

railways, inland waterways and airports as the country is

adorned with natural beauty that attracts tourists. The main

objective of this study is to categorize the complications and

scenarios of transportation in tourism sector in Bangladesh

through a thorough investigation on the problems of

transportation system. This is remarkable that to evaluate

Bangladeshi tourism growth and expansion numerous

researches have been created in different times to explore the

possibilities and limitations in terms of Bangladesh tourism

sector. This research is mainly a qualitative one. To conduct

this research on transportation supply chain practices from

the perspective of Bangladeshi tourism, authors have used

reliable secondary data. Finding denotes that due to having

under constructed roads and poor connectivity, the growth of

tourism is getting hampered. Moreover, this sector has huge

potential, and if proper supply chain model can be used for

transportation, surely that will prove successful as a business

venture. Depending on the ways and also the segments the

whole transportation supply chain can be created easily.

Tourism is currently the quickest developing and single

biggest industry on the planet. The advantages that are

obtained from tourism ought to be genuinely conveyed, and

afterward just will be contributory, and hence, the privileges

of nearby inhabitants will be appropriately perceived, and

tourism will be dependable and manageable.

[ICBM-19-0805] Third Party Logistics – A Solution to the

Business Support

Morsalin Rashid1 1 Bata Shoe Company BD Ltd., Bangladesh

Third Party Logistics has prospective and people define it in

many ways. In this paper, we have tried to review definitions

with the real world aspects. Third party logistics as an

external logistics service provider providing logistics support

to its customers (principal) by the means of contract. The

pattern of logistics support depends on need basis (varying

from principal to provider). We also discuss the reasons why

business is outsourcing its logistics functions to 3PLs. 3PLs

has become a major trend and we are seeing a prosperous

future in this sector. In the Third Party logistics business both

the parties (principal & provider) have to work jointly for an

objective of growth. Thus choosing an outsourcer is also a

crucial task as the success depends on the 3PL provider

mostly. With the help of partnership, this business is

booming, creating new paths and opportunities.

[ICBM-19-0921] An Insight into the Retail Industry: A Case

on Bangladesh

Natasha Ahmed1, Riyashad Ahmed1 1 Brac University, Bangladesh

This paper aims to delve into the retail landscape, particularly

focusing on Shwapno, the leading retail chain brand in the

country of Bangladesh. It will highlight the fast paced nature

of the retail industry in which Shwapno operates. The paper

will shed light on the two main business wings of Shwapno:

the traditional physical stores, i.e. brick and mortar and e-

commerce. Additionally, it will take a look at the problems

and challenges Shwapno has faced in the past or continues to

face now, the initiatives taken to resolve those issues and its

future prospects.

ICBM 2019

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Time 10:30 AM – 12:00 PM

Room B

Chairs Prof. Dr. Amit Mittal

Mr. Mahmudul Haq

[ICBM-19-0745] Bond Market Analysis of Bangladesh

Safwan Ahmed1, Riyashad Ahmed1 1 Brac University, Bangladesh

This paper analyses the bond market of Bangladesh and

found it to be significantly smaller than the neighboring

countries at only 6.43% of Gross Domestic Product (GDP). The

main objective of the paper is to find the factors dragging

down the bond market of Bangladesh. The components of the

bond are analyzed alongside DSEX–index of Dhaka Stock

Exchange and the bank fixed deposit rate and bond yields are

found to be higher than the fixed deposit rates. The main

hindrance in the Bangladesh bond market is found the lack of

knowledge and the lack of promotion of the market itself.

Recommendations include increasing the development of

Islamic bonds - Sukuk and increasing the funding of financial

literacy programs.

[ICBM-19-0749] An Empirical Analysis on the performance

of Bonds in Dhaka Stock Exchange

Mir Shakib Shams Ahmed Neeloy1, Riyashad Ahmed1 1 Brac University, Bangladesh

This study begins with a compact view of bond performance

in Bangladesh. The research proceeded in a systematic

manner. Our analysis continued in accordance with the

approach undertaken by Cornell & Green (1991). We factored

Monthly Bond Return against the 5 years Treasury Bond Cut-

off Yield and monthly returns of the DSEX index.

Additionally, we made 3 different equations for the 3 bonds

in the market. The regression revealed that all 3 of the bond

returns have positive β coefficient with DSEX Index return.

Conversely, none of the 3 bonds are affected by Treasury bond

yield. To sum up this study, we answered the research

questions. The answers cover that the return on bonds are not

up to the level of the Index return. As well as, the bond returns

were seen to be following the DSEX return direction in

general. Finally, this research indicated that the return on

bonds were not satisfactory for the investors.

[ICBM-19-0753] Stock Market in Bangladesh: A Holistic

Approach

Tanvir Ahmed Rahat1, Riyashad Ahmed1 1 Brac University, Bangladesh

Stock market is an indispensable barometer that shows the

pros and cons of economic state of a country, when the

turnover of stock market can contribute a lot towards the

Gross Domestic Product (GDP). The stock market was

introduced in Bangladesh in 1954. Despite its operation across

half a century, it is one of the smallest markets among the

neighboring countries like India, Pakistan and Nepal. The

objective of the study was to demonstrate the overview of the

stock market. This paper also focused on problems of the

market and suggested ways to overcome the respective

problems. Unfortunately, the market remains in its embryonic

condition due to the absence of active market professionals,

existence of weak legal and regulatory frameworks,

predominance of individual investors, and a serious dearth of

foreign and institutional investors. This article suggests that

the government and concerned authorities should be more

active to protecting the investors on a priority basis in order

to achieve public confidence again.

[ICBM-19-0281] Consumer Behavior and Psychological

Factors towards Purchasing Smartphone of Bangladeshi

Consumers


The main objective of the research is to find out the

psychological factors towards Bangladeshi Consumers’

purchasing Smartphones. For methodology/approach-

quantitative methods, a questionnaire survey through 12

questions and 100 in-depth interviews was conducted.

Subsequently, Microsoft Excel was used to evaluate the

relation and the collection method to classify and identify the

psychological factors. The research approached mostly young

consumers as they generally are target consumers. Based on

the findings, related recommendations, including

manageability of the challenges of consumer behavior and

psychological factors, are provided.

[ICBM-19-0813] Business Analysis of Chemical Market of

Bangladesh

Tawheed Hasan1, Ishrat Jahan2, Shabnin Rahman Shorna3 1Jahangirnagar University, Bangladesh 2 University of Dhaka, Bangladesh 3 North South University, Bangladesh

In this business analysis, various types of chemicals are

considered which are being used mostly in Bangladesh from

long since. Strength, weakness, opportunity, threats moreover

overall challenge of chemical industry in Bangladesh is

highlighted here. A clear conception about chemicals business

in Bangladesh will be developed with analysis in different

perspective. This paper includes historic data, future forecast

which made this analysis a valuable resource for industry

executives, marketing, sales and product managers,

consultants, and other people looking for key industry data in

this chemical business. Recession has been difficult for most

businesses, and the chemicals industry is no exception. But

the downturn hasn’t affected every chemical company

equally. Some have fared significantly better than others—

and their experience offers some lessons as the industry

moves forward. However, the recession led to a steep decline

in chemical companies’ profits. Most companies responded

by cutting costs and capital spending sharply and putting

mergers and acquisitions (M&As) on hold. This was

applicable for global companies only. But the specifics of how

each company took such actions varied, and had a strong

bearing on how well each weathered the storm.

ICBM 2019

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[ICBM-19-0889] A Study on Financial and Social

Significance of Festivals and Cultural Events in Bangladesh

Md Belal Hossain1, Shakil Ibnay Wahid1, Masfiqur Rahman1,

Md. Abdullah Sarker1 1 Bangladesh University of Professionals

Festivals and cultural events have their own share of

jubilation and importance. Celebrating a festival means

respecting that event and accepting it as having a positive

influence in human life. People usually spend more money

during the festivals. That is the reason behind the increment

of money circulation in the economy during festivals and

cultural events. The purpose of this paper is to determine how

money circulation occurs during festivals. To get the

conclusion of the study, some interviews were taken and a

survey was conducted. Enormous demand of money is

observed during festivals and cultural events. Therefore, the

financial institutions circulating the money face some record

transactions or shortages of fund and sometimes they need to

borrow money from other financial institutions for the

shortage of fund. This study will help to understand the

details about the circulation of money during festivals and the

management of crisis by financial institutions.

ICBM 2019

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Time 10:30 AM – 12:00 PM

Room C

Chairs Prof. Dr. Mohd Aminul Karim

Dr. Mohammad Siddiquee

[ICBM-19-0351] The Influence of Personal Norms on

Consumers’ Halal Purchase Behavior: Consumer Attitude as

a Mediator

Md. Kashedul Wahab Tuhin1, Mahadi Hasan Miraz2, Md.

Mamun Habib3, Md. Mahbub Alam4 1 Jahangirnagar University, Bangladesh 2 Universiti Utara Malaysia 3 Brac University, Bangladesh 4 Independent University, Bangladesh

This paper aimed at finding out the factors influencing

Bangladeshi consumers’ halal purchasing behaviour. The

researchers, for this purpose, surveyed among 137 consumers

of Dhaka city. A structured questionnaire was used to collect

data about consumer attitude, personal norms, and halal

purchasing behavior. The Structural Equation Modelling

technique was employed for data analysis using Smart PLS

software. The results of this study pointed out that consumer

personal norms and attitude influenced Bangladeshi

consumers’ halal purchasing behavior. Moreover, the

relationship between consumer personal norms and

consumer halal purchasing behavior was mediated by

consumer attitude. Therefore, managers should strengthen

consumers’ personal norms that ultimately influence

consumer attitude and halal purchasing behaviour. The

limitations of this study should invite future researchers to

validate the research model with a large sample size in cross

country perspective.

[ICBM-19-0353] Are the Pharmaceutical Stores in

Bangladesh Conducting Unethical Practices?

Shafayat Khan Shihab1, Ummul Wara Adrita1, Mufrad

Tazwar1 1 Brac University, Bangladesh

Pharmaceuticals Industry is one of the leading industries in

our country with over 250 companies operating their

businesses. Unfortunately, the Pharmaceuticals stores have

been corrupt and maintain unethical practices for years. Many

lives suffered due to the unethical proceedings and many

reputed companies were defamed because of this. There are

approximately 103,451 retail drug shops in Bangladesh but

unfortunately equal number of unlicensed drug shops also

exist in this business. Lack of lab experts/pharmacists,

Salesman & Dispensers with no proper training, lack of

transparency, adulterated drugs, corruption in the retail

stores have defamed the industry. Sample size for the survey

was 100 respondents. An online survey was conducted

among 100 people 21-50 years old residing in Bangladesh. The

main purpose of this study was to find out the factors and

reasons that determine the unethical practices in

Pharmaceuticals retails stores in Bangladesh.

[ICBM-19-0355] Motivational and Emotional Factors

Influencing Consumers towards Shopping Malls

Reshma Rajan1, B Chandrachoodan Nair1 1 ITM Business School, India

Organized retail industry is a fast growing sector especially in

the context of mall culture spreading across all countries.

Shopping malls are providing an entirely new and exciting

shopping experience to consumers with the presence of more

options for products and entertainment. This article examines

the influence of motivational and Emotional factors

influencing customers to visit shopping malls.

[ICBM-19-0421] Understanding the Factors Affecting Young

Millennials’ Likeability of Television Advertisements in

Context of the Launch of Fourth Generation of Broadband

Cellular Network Technology (4G) in Bangladesh

Nazia Choudhury1, Tazrian Shainam Shahid1 1 University of Liberal Arts Bangladesh

This study sought to understand the factors that make young

millennials to like or dislike a television advertisement. The

paper analyzed respondent reactions to the launch of 4G

services in Bangladesh and attempted to find out which

factors resonated with them. Interestingly, while advertisers

had historically put in a lot of emphasis to glamour and music

when advertising to the youth the study finds that it is a good

story that appeals to them the most. The generation may also

prove to be a tougher customer to convince because

respondents have expressed that even though they liked the

advertisements they had doubts on the its truthfulness. Also,

this group would not purchase a product simply because they

liked the advertisement. They have to be convinced of the

relevance of the product’s benefits in their lives to actually

make a purchase. Additionally, social and peer group

influence appears to have significant impact on their purchase

decisions.

[ICBM-19-0509] Consumer Perceptions and Expectations of

Service Quality: An Assessment of the SERVQUAL

Dimensions at Private Financial Institution

Tabassum Tamanna1 1 Bangladesh University of Professionals

Service quality is very important to attract and retain

customers in today’s competitive business environment.

Using the SERVQUAL model, this research evaluates

customers’ expectations against their perceptions of the

service quality in a private financial institute at Dhaka city of

Bangladesh. To measure respondents’ satisfaction level with

provided service quality of financial institutes, 50 clients were

interviewed where the samples were selected non-randomly.

The results showed that respondents’ expectations and

perception levels markedly varied with the service provided

by a financial institution. However, SERVQUAL tangible

dimension indicated a small gap between expectation and

perception level. The study concluded that level of customers’

expectations on the service quality from any private financial

service providers was higher than they perceived earlier.

Customer services of private financial institutes should

improve further through high quality services to achieve their

optimum level of businesses.

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[ICBM-19-0533] Measuring Efficiency and Client

Satisfaction of Selected Commercial Bank in Bangladesh

Sheikh Majedul Huq1, Mst. Shuly Aktar1 1 Begum Rokeya University, Bangladesh

Banking sector is known as the backbone of an economy. A

sound and stable banking process is quite necessary for

development of the banking sector and hence the emerging

economy of Bangladesh. This paper tries to fill the academic

hiatus by measuring the overall efficiency in terms of

variables like loan and advance, deposit, operating income,

net profit. It also tries to find out the gap between service

expectation and perception based on SERVQUAL model.

Here banks performance was measured on the basis of

secondary data (2007-2017) while satisfaction was measured

on the basis of primary data. The findings of the study spell

out that 2nd generation bank (Dutch Bangla Bank Ltd. had the

highest average net profit of 90% and Janata Bank Ltd. had the

lowest of 33%). In case of loan and advance and deposit,

Janata Bank Ltd. occupied highest scores of 97% and 97%

respectively. Rupali Bank Ltd. occupied the lowest scorer in

loan and advance and operating income which was 71% and

22% respectively. Customers are more satisfied with second

and third generation banks like DBBL, IBBL and JBL. On the

other hand, the satisfaction level of customer was found to be

very poor with first generation banks like Rupali and Janata

Bank Ltd. Result reveals that all the banks should improve the

service to keep their client satisfied and delighted.

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Time 10:30 AM – 12:00 PM

Room D

Chairs Prof. Dr. S.M. Murali Krishna

Assoc. Prof. Mashiour Rahman

[ICBM-19-1145] Implementation of Research in Business

Schools: The Competing Agendas of Different Stakeholders

Amit Mittal1 1 Chitkara University, India

The primary objective of any business school is to create

trained and committed human capital which can assist in

meeting the objectives of organizations that employ them.

With the explosion of business school rankings – and despite

the pervasive disagreements among different stakeholders

regarding efficacy of these rankings – business schools have

had to shift a lot of resources and attention to research and

publications. Business schools, in the private sector in the

developing world, face unique challenges on the research

front. This paper discusses a conceptual model of business

school research implementation and seeks to address

different critiques related to the evolving role of business

schools in the new accreditation and rankings era from a

stakeholder perspective. Using a case study approach, this

paper took cognizance of the unique settings within which

selected Indian business schools operate.

[ICBM-19-0341] A Study on Human Resource Management

of Brac University

Wahida Nasrin1, S. Alam1 1 Brac University, Bangladesh

HRM at Brac University deals with the process of recruitment

and selection, on-boarding, placement, database

management, employee relations management, training and

development, performance appraisal, dispute and grievance

settlement, retention, separation and termination. There are

many success factors of BracU HR regarding its fair and

smooth operation, establishing and maintain policy to the

organization and making contribution for selecting, retaining

and deploying the most potential manpower to achieve long

term best strategy to gain competitive advantage.

[ICBM-19-0342] On-line Recruitment and Selection Practice

in Bangladesh: An Empirical Study

Wahida Nasrin1, Faria Subha1 1 University of Dhaka, Bangladesh

Online recruitment is set to change the way in which

companies recruit their workers. Online recruitment, as a

fundamental business process, is the removal of complex and

unnecessary paper works, and the introduction of

streamlined workflow systems, reliable database

applications, and efficient communication channels between

job seekers and managers. At a relatively low cost, the Internet

offers employers and job searchers access to detailed and up-

to-date information about job searchers and job vacancies in

different locations around the world. In this manner,

companies can commit themselves to equal opportunities as

job providers and can attract new and qualified candidates.

Online Recruitment in the process of searching for

prospective employees and stimulating them to apply for jobs

in the organization. It is an important function of staffing. If

employer choose the right people for the right job gives them

assurance for the success of organization and management is

able to achieve its target. It leads to good productivity, morale,

and goodwill. The organization makes vacancies known to a

larger number of people to the organization through

advertisement and publicity and make the larger number of

people to apply is called recruitment. The aim of recruitment

is to attract qualified job candidates. The organization and

employee must understand the required qualification for the

job. Recruitment of employee done by the organization after

taking at most care if it is not taken properly the organization

may face the different problem in future. [4] It requires the

details study of manpower planning and if planning is done

very carefully it may take to the organization to achieve its

target in a shorter period of time. Recruiting is the process of

generating a pool of qualified applicants for organizational

jobs. Recruitment shows the path for an organization for

success and achievement. Recruitment is a process if done

carefully may clear way for selection, orientation, induction,

and retention. Recruitment is the first step of Staffing. The

vacancy arises due to promotion, demotion or transfer;

sometimes the organization recruits its older or earlier

employees to derive better performance.

[ICBM-19-0354] Organizational Performance Management

and Leadership Development: Theories, Styles, Ethical, and

Legal Issues


Effective performance management and the role of leadership

are two interconnected issues in the organizational

management. Organizational goal, environment, global

context, stakeholders’ orientation and other related issues are

the determiners for selecting appropriate leadership and

management style for the organization. Human resource

management and development of multiple skills in line with

the organizational goal and strategy need to be aligned

properly to achieve sustainability. In this respect, the role of

leadership plays the significant role. This paper made an

endeavor to scrutinize how best various leadership style,

techniques, and theory contribute in effective organizational

performance management and leadership development.

[ICBM-19-0473] Organizational Citizenship Behavior in

Public and Private Commercial Banks: Antecedents and

Precedence Relationship

Md. Hasebur Rahman1, Sheikh M. Nurullah2, Md. Zafor

Sadique2 1 Pabna University of Science and Technology, Bangladesh 2 Department of Management Studies, Bangladesh

The organizational citizenship behavior (OCB) is one of the

latest widely cited constructs of positive affectivity of the

human side of the enterprise. Due to the wider scholastic

supports of OCB for promoting the effective functioning of

the organization, this study empirically verifies the OCB

construct in commercial banks. The Alpha value of the study

is 0.966, and therefore, the study is considered to be highly

reliable. The one-way ANOVA indicates that both public and

private banks do not significantly divaricate in the seven

dimensions of OCB. The regression results indicate that

ICBM 2019

32

employee motivation and organizational commitment is a

good predictor of OCB and job satisfaction shows

insignificance association on OCB prediction. The study also

asserts OCB and organizational effectiveness relationship.

The study deduces to review and recognize the psychological

contract of employees’ well beings. The study also prescribes

the job satisfaction needs to move up for better realization of

citizenship behavior for securing organizational effectiveness

of commercial banks in Bangladesh.

[ICBM-19-0521] Remote Work in Bangladesh – the Future

Workplace

Sohana Islam Sujana1, Wahida Tasnim Ahsan1, Mohammad

Salman Khan1 1 Brac University, Bangladesh

Remote work generally refers to organizational work that is

done away from the office, in a remote location, especially at

home. It is the long-term evaluation of companies

experimenting formed outside of the normal organizational

space and time. It is expected that a trend toward work-at-

home would lead to an economic resurgence, a dramatic

change development. The feasibility of remote work raises

three significant questions: what kind of jobs can be

performed remotely? What kind of individuals can work at

home? How remote workers are best monitored and

controlled? Moreover, it also raises important issues about the

relationship of the individual to work and to the organization.

Previous studies showed that remote working was mostly

valued because of its flexibility. Surveys have also revealed

the existence of a positive association between the intensity of

remote working and other benefits such as enhancing the

ability to alter work arrangements in support of personal

circumstances. The aim of this study is to define future

workers whether remote working is associated with a

reduction or an enhancement of work effort, wellbeing and

work- life balance and how it will be helpful for developing

country like Bangladesh.

[ICBM-19-0525] Bridging Job Satisfaction and Turnover

Attitude: The Mediating Role of Employee Demographics

Abdul Baten1, Ahmed Saad Ishtiaque1, Sahadat Hossain1 1 University of Liberal Arts Bangladesh

Employee turnover is a very critical issue for both employees

and the organization they work for. All employers prefer to

keep their turnover ratio as low as possible because it is not

cost effective when an employee leaves the organization; the

company needs to go through the recruitment process all over

again to replace that one employee. Hiring a new employee is

time consuming and expensive. Therefore, managers must try

to minimize employees’ turnover at all costs and find out the

causes behind the turnover ratio so as to minimize the reasons

for leaving. Some companies perform exit interviews to find

out the reasons for turnovers and they try to resolve those

issues. Turnover also makes an impact in employees’

productivity, moral, corporate culture and employers’

reputation. To maintain productivity and moral, high

organizations need to keep the turnover low. That spreads

good reputation about the company throughout the industry.

Job satisfaction of employees can definitely reduce turnover

and employers can play a major role in this process. Like other

countries Bangladesh also has various factors that affect the

cause of employee turnover. As our nation moves into a lower

middle income country from its previous low income status,

it will need to ensure that it has a healthy workforce with a

positive work life balance. This in turn will keep the turnover

ratio down to a minimum. Since Bangladesh is still in its

developing stages, skilled and competent man power is very

limited. Therefore, it will be very critical for Bangladesh to

manage its employee turnover ratio for the private,

government and non-government sectors.

[ICBM-19-0239] Health, Hygiene & Safety Scenario in

Garments Industry: An Empirical Study on Some Selected

Garments of Bangladesh

Md. Nahid Mia1 1 National University of Bangladesh

Readymade garments are the backbone of the economy of

Bangladesh. But the employees of the sector are facing various

workplace hazards. As a result, different accidents are

occurring over the years. This study was conducted to

investigate the current status on health and hygiene systems,

safety at work place. This was a quantitative analysis. The

RMG employees of Dhaka and Gazipur district were

considered as the population. The sample garment of the

study comprised seven factories. 200 workers were selected

randomly. ‘Z’ test was used to test the hypotheses. The study

reveals that most of the factories are away from ensuring

sound health, hygiene and safety. Finally, some

recommendations have been given to improve the health,

hygiene and safety at the work place.

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Management



Time 03:30 PM – 05:00 PM

Room A

Chairs Dr. Md. Mahbub Alam


[ICBM-19-0397] Malaysian Harmony Index Based on

Culture and Identity of the Nation

Razamin Ramli1 1 Universiti Utara Malaysia

Culture and identity vary across the nation of a country where

social norms of individual citizens would shape the

individual behavior, thus the whole society. As Malaysia is

moving towards becoming a developed country, the stability

of its nation is one of the benchmark that any potential

investors and businesses look for. Thus, in this sense, it is

important to maintain a harmonious environment throughout

the country, which is greatly influenced by culture and

identity of its multi-ethnicity of the people. Therefore, this

study took the effort to develop a harmony index based on the

existence of various cultures and identity of the Malaysian

nation. In the process of developing the index, a Multi-Criteria

Decision Making (MCDM) approach was utilized in

determining the importance of all relevant criteria as

classified under national culture and identity. These criteria

were identified as contributing factors that support the

harmonious living in the context of diverse Malaysian

population. Subsequently, the concepts of weight and rank

were embedded in the development of the index. As a result,

a unique instrument could be established so that the harmony

level of a population or nation can be measured. The findings

also reveal the degree of importance of each criterion under

culture and identity. The index value obtained can be used to

guide for national policy establishment and plan for

appropriate activities by relevant government authorities.

[ICBM-19-0549] Digital Supply Chain in Academic

Organizations: A Requirement Model

S A M Manzur H Khan1, Md. Mamun Habib2, Engku


The supply chain is today one of the most important business

processes for most companies. It is also a fact for the

companies that produce and distribute products services.

Academic supply chain is an institution that manages and

distributes the graduates in real work life or in similar

institution. In fact, such supply chains must be treated more

precisely. Research shows that companies that successfully

complete the digital supply chain will reduce costs by an

average of 20% while increasing revenues by 10%. There are

several key factors in the transformation of the traditional

supply chain into the digital supply chain. The key is to

understand the client; this is the society in the Academic

Supply Chain. The development of the Digital Supply Chain

(DSC) may be the most important and most valuable

conversion any organization faces and will go through in the

next decade. With this, the costs of the front panel fins, the

acquisitions and the production control are focused on the

traditional tasks centered on the client. The traditional

processes of the supply chain have some constraints to do

proper management in academic supply chain. With the

introduction of Industry 4.0, this transformation proved to be

more relevant to the management of the digital supply chain.

Different industries are moving towards the management of

the digital supply chain, although supply chains are very

complex. The objective of the research was to explore the

possibilities and forms of digital transformation of the

traditional academic supply chain and a requirement model

process for the academic supply chain.

[ICBM-19-0605] Extensive Analysis of Fisheries Sector in

Bangladesh

Syed Abu Ishmam Muztaba Billah1, N. M. Baki Billah1 1 Brac University

Being one of the largest fish producer in the world, Fisheries

of Bangladesh play an important role in the rural life and

economic growth of Bangladesh. Around 11% of total

population of Bangladesh are dependent on fisheries sector. It

earns revenue of $535 million from exporting. However,

Bangladesh is not getting enough growth compared to other

neighboring countries. Natural disasters, global warming,

lack of training and financial support is preventing the proper

growth of fisheries sector. Government is trying to improve

sector by introducing new technology and training. Thus,

Fisheries sector is improving over the time.

[ICBM-19-0741] Comparative Analysis on the Effectiveness

of Public Private Partnership (PPP) Framework in

Bangladesh

Chowdhury Rayhan Sahrear1, Riyashad Ahmed1 1 Brac University

The objective of the report is to understand the effectiveness

of the Bangladesh’s PPP framework in terms of project

implementation, formulation of policy related to projects,

how exactly PPP contributing towards the vision 2021

Bangladesh and contribution towards the countrymen

comparing to the other developing country like Philippines.

Setting out a number of guidelines, policy, SRO’s and a very

healthy project pipeline for the country how it is really

helping the country to reach its goal by the mentioned time to

become a developed country set out by the government of

Bangladesh. Following that, PPP has already achieved the

heart of the stakeholders as well as captured the local people

mind within a very low amount of time and become the

leading support to the ministries to implement their project

for the country. This paper has given a background which

describes the overall content of the research. After that a short

overview of PPP Authority of Bangladesh has been provided

that includes its historical background, vision, mission etc.

Finally, in a project part, we tried to showcase the general

activities of PPP Authority, Bangladesh as well as Philippines.

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[ICBM-19-0849] Restructuring Distribution System: A Case

Study with Akij Food and Beverage Ltd

Kazi Imran Sharif1, Md. Hasan Maksud Chowdhury1 1 Brac University

Akij food and beverage Ltd is one of the leading Fast-Moving

Consumer Goods (FMCG) companies in Bangladesh. This

research introduced a new restructured distribution system

for beverage product of Akij Food and Beverage Limited. The

main objective of the research is restructuring the distribution

system of Akij Food and Beverage Ltd. in Dhaka city. It is also

directed to find out the shortest route to deliver product, to

reduce distribution cost and to ensure the proper utilization

of delivery van to reduce the number of delivery van. Primary

data is used in the research which was collected from the

officials of the company and from field review. Moreover,

details distribution system, dealer point’s forecasted daily

demand and the distribution cost have been introduced in the

report. In the details distribution system there is an in-depth

description from where the company will distribute the

product, what will be the capacity of the delivery van and

how many delivery vans will be required to distribute the

product. After comparative analysis of existing distribution

system with proposed distribution system, it has been found

that there is opportunity to reduce distribution cost near

about fifty-seven percent.

[ICBM-19-1041] A Study on Airport Cargo Operations: A

Case Study

Zishan Mahbub1 1 Brac University

An operational activity is colossally related to optimize

resources to execute organizations plans. This involves

Planning, Organizing, Staffing, Directing and Controlling.

From the operations point of view, nothing is impossible and

everything is a situation. Throughout the operational activity,

there are many challenges and opportunities. These activities

take place in affiliation of various departments and personnel

responsible to make decisions. With the help of Supply Chain

and Logistics, new opportunities arise frequently. The

transportation industry is growing vastly in order to improve

quality of life worldwide. Nowadays one can chose to visit a

nearby shop to purchase a product imported from the other

part of the world very easily. If you think close enough, you

will find new outcomes coming right out of the window every

day. Now comes the part of the operations which puts all the

resources into places to acquire its goals and generate profit

for stakeholders of internal and external users. We have a

variety of transportation industries, one of which is Air

Transport. To save time for a time worthy business that needs

a valuable product within the shortest time possible. In

Bangladesh local or foreign industries constantly needs

resources to produce manufactured goods. This is because of

the growth of industries which does international business. A

large number of organizations are doing both imports and

exports. It is like buying quality buttons for shirts from

Europe to make a finished product to sell back to Europe or

any other region.

[ICBM-19-0287] Special Cases of Business Decisions in

EOQ Inventory Based Production System

Shradha Goyal1, Rudresh Pandey1 1 ABES Engineering College

This paper is based on development of model to compare

linear cost function and hyperbolic cost function with

assumption of variable in rate of production to achieve

optimized cost, order quantity and profit value related to

inventory and avoids any wastage or shortages

simultaneously. Taking the basis of the generalized concept of

EOQ model for basic cost of production, numerical design has

been carried out through MATLAB and depicted through

graphs and tables. This research intends to present the

modelling techniques for stochastic problems in optimization

of various costs involved in inventory. Here the working

models that are derived and used are based on two

mathematical cases that are linear functions and hyperbolic

functions and hence justifying the application by giving the

graphical analysis in 4 different cases of the variation in the

parameters and the corresponding results obtained.

[ICBM-19-0305] Optimization of IoT-Oriented Supply

Chain Management: A Triple Bottom Line Perspective in

Manufacturing

Abu Hasanat Md Monzurul Islam Bhuyan1, Md. Mamun

Habib2 1 University of Hull, United Kingdom 2 Brac University, Bangladesh

The Internet of Things-enabled technologies play a significant

role in Supply Chain Management Optimization. When the

various devices and supply chain management (SCM)

activities are connected through the physical connectivity

devices and tools, all stakeholders can work in harmony. The

Triple Bottom Line (TBL) perspective is gaining tremendous

attention from all the stakeholders, like the government,

NGO, customers, manufacturers, suppliers, and retailers. TBL

considers sustainability from environmental, financial, and

social dimensions. This paper makes an endeavor to explore

the opportunities of IoT-based technology to support TBL

perspectives. It also papers identifies how each stage of SCM

activities can be optimized using IoT-based technology. The

future research direction should address the integrated IoT,

Blockchain, and Artificial Intelligence technology to enhance

TBL-oriented SCM practices.

ICBM 2019

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Time 03:30 PM – 05:00 PM

Room B

Chairs Prof. Dr. Md. Rabiul Islam

Mr. Monojit Kumar Ojha FCA

[ICBM-19-0294] An Empirical Study on Financial Risks in

Agriculture Sector of Bangladesh

Sadia Afrin Ratna1, Sonia Akter1 1 Bangladesh University of Professionals

Many countries’ agriculture sectors have proven to come up

with phenomenal production capacity to dominate the world

agriculture supply yet one of the most challenging business

sectors. It is toilsome to attain an inclusive growth and all-

round development for decades. It involves multiple risk

factors for the farmers, processors, intermediaries, suppliers,

retailers and the firms originate that are to be managed. The

descriptive study attempted to identify, evaluate, and explore

the significant relationship between financial risk and

sustainable agriculture industry. This research

chronologically demonstrates the findings from a structured

questionnaire across a few categories and also encompasses

the influencing factors shaping the perception of farmers and

agro-business specialist through quantitative analysis. This

research furnishes some independent variables which were

identified through correlation and multiple regression

method to show the significance level with appropriate

strategies also to review and appraise their performance

towards a perception of the agricultural sector; this can add

value to the society as well as an exemplary research for

prospective researchers. The study suggests the policy

interventions needed to mitigate risk and sustain Bangladesh

agriculture industry.

[ICBM-19-0365] Estimating Country Risk Premium and its

Significance in Context of Bangladesh

Md. Rashedul Hasan1, Khusbu Rahman1, Kaniz Sakina1, N. M.

Baki Billah1 1 Brac University, Bangladesh

A rational investor looking for opportunities to maximize

return will attempt to consider all possible risk factors

associated with an investment. Foreign investors are now

becoming more interested in investing in our country,

Bangladesh; as such, potential investors are keen to know the

inherent country risks before making prudent investment

decision. The authors of this paper have analyzed the position

of Bangladesh in the scale of systematic factors like GDP

growth, inflation rate, and corruption, access to financial

information and so on in comparison to some other South

Asian countries namely India, Pakistan, Sri Lanka and Nepal.

In so doing, this study suggested to incorporate the country

risk premium while calculating required rate of return from a

rational investor’s perspective using Capital Asset Pricing

Model. To develop better insight in dealing with country risk

of Bangladesh, the authors have tried to quantify the country

risk premium of Bangladesh.

[ICBM-19-1057] Pharmaceutical Sector of Bangladesh:

Diversification and Portfolio Performance

Ikram Hasan Evan1, S. M. Raihan Uddin1 1 Brac University, Bangladesh

Pharmaceuticals industry, the most technologically advanced

and successful sector, is the second largest potential sector in

Bangladesh to earn foreign currency. Skillful attitudes,

knowledge and innovative ideas from the professionals create

a significant transformation towards the development of this

industry. From the multiple regression analysis, there are

eight companies out of ten whose net profit is highly

depending on three independent variables. Moreover,

through Jensen’s Alpha analysis, only three stocks out of ten

are investable stock because their actual return is higher than

expected return. To increase the export sales, companies

should utilize some innovative technology so that it can

contribute more in foreign exchange earnings. Furthermore,

to improve the productivity of the companies, they may

concentrate on their cost of production, investment in fixed

assets and their sales turnover. To reduce the unsystematic

risk, more securities of different companies can include in our

portfolio. In our research, only four companies provided

positive results and others fared poorly. Thus, investors

should check other company’s performance from other

industry to create a good portfolio and diversify risk.

[ICBM-19-1069] Impact of Finance and Operations in

Quality Management of Food Industry

Dishari Das Mou1, Lamia Islam1 1 Brac University, Bangladesh

The research attempts to offer better understanding about

how finance and operations management lead toward

comparative advantage. It can help improve the quality of

food industry in Bangladesh where the food is highly

adulterated. The research was conducted through secondary

data. The study tried to combine finance with operations

management in the food industry. Another major area of this

paper focuses on how quality management provides financial

performance advantage. The components of this study are--

Factors that influence firm’s performance such as Free Cash

Flow, Working Capital Management, Cash conversion Cycle

and other components like “Closed- loop” view of operations-

finance interfaces, Finance activities in operations area, Food

Manufacturing and Value-Adding practices in food supply

chain, Structural Equation Modeling (SME), Quality

Management, Total Quality Management. The major

limitation of the paper is that the research was only conducted

by using secondary data. On the other hand, the paper also

contains factors such as GDP contribution through the food

industry, food processing unit, consumer attitude in food

industry, financial- environmental performance etc. This

research gives an insightful view on how a firm in the food

industry can gain advantage by aligning its finance and

operation functions.

[ICBM-19-1105] Factors Influencing the Profitability of

Pharmaceutical Companies in Bangladesh

S. M. Rifat Hassan1, Sarah Muniyat1 1 Brac University, Bangladesh

This paper aims at examining the impact of company-specific

and macro-level factors in determining the profitability of

pharmaceutical companies in Bangladesh. The study took a

random sample of five listed pharmaceutical companies and

ICBM 2019

36

covered the period 2008–2017. Research method for the study

was a panel analysis. Based on the Hausman test, we applied

fixed effects model to estimate the relationship between

independent and dependent variables. We considered return

on assets (ROA) as a measure of profitability. Company-

specific factors in this study were company size and expense-

to-revenue. On the other hand, we took GDP growth and rate

of inflation as macro-level factors. The study finds statistical

significance for all two macro-level variables while company-

specific variables slightly miss the significance level. We

found positive correlation between GDP growth and

profitability. On the other hand, expense-to-income and rate

of inflation had negative relationship with profitability.

Company size showed a negative correlation with

profitability in our study.

[ICBM-19-1077] Development and Accounting Significance

of Enterprise Resource Planning Systems in Business

Growth

Mir Muttakin Kibria1, Imtiaj Ahmad1, Md. Hasan Maksud

Chowdhury1 1 Brac University, Bangladesh

In this competitive corporate environment businesses are

becoming more efficient in data management and processing.

Greater understanding within the stakeholders has been

helping the organizations attain higher growth and

eventually their accountability is becoming more transparent.

Therefore, it is high time for organizations to thoroughly

develop their ERP systems. Enterprise Resource Planning

(ERP) systems have been a very crucial player in the

advancement of business and making the work flow more

efficient every day. To develop a suitable ERP model for an

individual company there are factors like firm size, industry

category, ownership criteria and time span that could highly

contribute in shaping the ERP model. Steps like –

organizational goals determination, business flow design,

demo creation and follow up are very basic in formulating an

ERP model. In Accounting, the significance of ERP systems

has been very influential for documentation and decision

making. Overviews of this ERP system development and its

accounting implication have been reflected in this paper.

[ICBM-19-1153] Changing Reforms - Increasing

Productivity with Employee Engagement in Banking Sector

T Archana Acharya1 1 Vignan's Institute of Information Technology, India

Country does not mean land but people. Since ages business

means to attain profits from factors of production function in

which labor is evaluated quantitatively in terms of

profitability only. The liberalization, privatization and

globalization has resulted in a highly competitive business

world which has identified two important components of

business called the employee and the customer. The metric of

measuring the success of any organization has transformed

from profits to how many committed employees are there and

what is the customer base which ends in sustainable,

productive growth of an organization. This paper highlights

the element of employee engagement in banking sector which

has shown drastic improvement in increasing the

productivity directly and indirectly increasing the

profitability. The study is based on secondary and primary

data. Secondary data aided for understanding productivity.

Employees perceptions are collected through questionnaires

from 35 public sector banks where in 125 completed responses

of employees. Further the data has been analyzed using SPSS

software. Paired t-test is applied to bring out the comparison

between pre and post reform periods to analyze the

productivity component. For analyzing employee perceptions

weighted scores and average scores are calculated which are

further ranked to understand the employee engagement. The

findings of the study showed that though the number

employees decreased but attained high level of productivity

and profitability along with increased levels of satisfaction of

employees in the banking sector.

ICBM 2019

37




Time 03:30 PM – 05:00 PM

Room C

Chairs

Assoc. Prof. Dr. Mahbubur Rahman

Assoc. Prof. Lt Col AHM Yeaseen

Chowdhury

[ICBM-19-0537] A Study on Customer Satisfaction on E-

Commerce

Ajmain Fayek Afnan1, Momena Akter1, Md. Zahidur

Rahman1 1 Brac University, Bangladesh

The purpose of this research paper is to determine the factors

that explain customers’ satisfaction on E-Commerce.

Secondary research and quantitative interviews were used to

build the model of customer satisfaction. A structured

questionnaire was employed to gather data and test the

model. Sampling involved a random selection of respondent

from internet survey form, students, teacher, service holder

co-workers etc. Factor analysis and multiple regressions were

used to test the model. The regression model suggested that

customers’ satisfaction on E-Commerce was influenced most

by responsiveness and reliability of E-commerce market

followed by Pricing. The E-commerce market should focus on

two elements mainly which is responsiveness and reliability.

This research will help to improve the business performance,

and enhance their sound development. Nowadays, local and

international network on consumer psychology, inspiration

and behavior have more focus on e-commerce.

[ICBM-19-0757] A Review on Competitive Advantage and

Multinational Applications of Generic Strategies

Rabiul Islam1, Ahmad Bashawir Abdul Ghani1, Muhammad

Fuad Othman1 1 Universiti Utara Malaysia

This paper explores to review how multinational companies

can apply generic strategies so that they maintain competitive

advantage. The generic strategies proffer a solution and

remedy on how both multinational and domestic companies

should compete in various markets by exploiting their

competitive advantage. Organizations that manage

businesses across national borders are known as international

firms or multinational corporations while strategic

management is the process of determining an organization

based on long-term goals and objectives, and subsequently

implement action plans to achieve the goals. This paper is

based on qualitative descriptive exploration with secondary

data source. The main source was articles from various

scholars. Systematic mapping study was used to identify

evidences that are available on the theory of generic strategies

and its application on creating competitive advantages. This

paper also endeavors to identify and explain the competitive

advantage and the two generic strategies applicable in

multinational companies. It will unpack the concepts of

competitive advantage. Finally, it will justify why the generic

strategies are key in the global markets. A number of

multinational companies have failed to remain afloat and

folded as a result of ignoring generic strategies in business.

[ICBM-19-0885] Influence of Electronic Word of Mouth

(eWOM) on the Consumer Choice

Md. Abdullah Sarker1, Shakil Ibnay Wahid1, Masfiqur

Rahman1, Md. Belal Hossain1 1 Bangladesh University of Professionals

The key advantage of review websites is that it enables

customers to exchange each other’s opinions and information

toward their experience. In the present era online reviews

have been having an influential role for decision-makers, yet

not much is known about the impact of eWOM assessment

and acceptance. The purpose of this paper was to determine

how online reviews affect customers’ decisions. Online users

who have experienced review websites participated for its

hypothetical investigation and collected data were analyzed

using SPPS 17. It is expected that reviews with reliable

articulation and more recent and sufficient information will

contribute to customers’ purchase of products. The findings

of the study would contribute companies to develop proper

marketing strategies to encourage consumers’ intentions to

visit the market and to minimize negative online reviews.

[ICBM-19-0941] Understanding the Behavioral Intention of

Shuttle's Potential Customers

Nurina Gain1, Ikram Hasan Evan1 1 Brac University, Bangladesh

App-based ride-sharing services are common in many places

around the world, particularly in overpopulated urban areas

with high traffic. This study illustrates customers’ intention

towards Shuttle, which is facilitated for only female

customers. The research used five independent variables:

attitude to behavior, perceived behavioral control, perceived

ease of use, perceived usefulness and subjective norm; and

one dependent variable–intention to use–from Theory of

Planned Behavior and Technology Acceptance Model. We

conducted a survey among female respondents to gather

insights on their intention. Finally, we analyzed their

responses to meet our research objective. Our research paper

will help Shuttle understand what factors positively and

negatively influence its potential customers’ behavioral

intention to use it. This paper could contribute towards the

transportation sector in terms of safety and security for a

particular group. Moreover, our research model will

encourage and help future researchers, who are interested to

know women’s intention to use female-only ride-sharing

services, to conduct similar researches.

[ICBM-19-1021] The Age of Facebook Marketing: Is it

Effective?

Readwan Uzzaman Ratul1, Maria Ahmed Kuntu1, Shanchita

Das1, Mst. Tahlima Mursalin1, Zarin Tasnim1 1 Bangladesh University of Professionals

This research was conducted to see how the consumers’ brand

perception and purchasing decisions are influenced by

different online marketing tools used across the industries

online Chat assistance and Email advertising. Its purpose was

to study the relationship between the different online

marketing tools and techniques, online chat and Email and

their effects on the brand perception and consumer

purchasing decision. There are a lot of other influencing

factors included in a decision making of a consumer for

purchasing and developing a perception about a particular

brand but the most important factors that play a defining role

in changing the consumer brand perception and purchasing

ICBM 2019

38

decision. Our results show that the residents of Dhaka who

are active on internet over the other two variables which are

online chat and email advertising. Different companies avail

the online marketing strategy service in order to attract the

potential customers and influence their purchasing decision

and brand perception. There are no generalized factors that

affect the consumer decision of purchasing and developing a

brand perception in Dhaka.

[ICBM-19-1025] The Stimulus of Product Quality towards

Customer Satisfaction

Mst. Tahlima Mursalin1, Shanchita Das1, Maria Ahmed

Kuntu1, Zarin Tasnim1, Readwan Uzzaman Ratul1 1 Bangladesh University of Professionals

Product quality is more important than product quantity. If a

company wants to lead in the market, it needs a better

business plan than its competitor and customer who will

retain for the company if their expectations are met by the

company products. Customer will be satisfied if the company

values their expectations, and product quality is the big

business plan for customer satisfaction. Since the past decades

many companies have reduced their price so that customers

buy their products and become satisfied. But when they are

not retaining after using the product researcher try to find out

some competitive advantages tools that satisfy the customer

most. Customer will be satisfied when they will use the

product, they will use the product when they will be aware of

the product, and their awareness depend on the product

advertisement and the product quality itself is the best

advertisement for the customers. This study, conducted

thorough a questionnaire survey and interviews of the quality

management team of the manufacturing company (ACI Ltd.)

and service industry (food industry), will thus help to

demonstrate factors how product quality satisfies customers.

ICBM 2019

39




Time 03:30 PM – 05:00 PM

Room D

Chairs Prof. Dr. Abhijit Das

Dr. Siti Noorsuriani Maon

[ICBM-19-0545] Underlying Causes of Skilled Migration:

An Analysis in the Context of Mid-Level Professionals of

Bangladesh

Mohammad Atiqul Basher1, K. M. Nafiul Haque1 1 Brac University, Bangladesh

The purpose of this paper is to identify the root cause behind

the rapidly increasing migration of skilled workforce of

Bangladesh, who are working as a mid-level employee in a

company. With this purpose in mind, this research paper was

constructed, based on the information accumulated from the

primary research and secondary research. The findings of this

paper may demonstrate a path towards the prevention of

brain drain from Bangladesh and present a new avenue of

study regarding the migration problem of Bangladesh.

[ICBM-19-0553] Women’s liberation in Industrial Sector of

Bangladesh

Sazeeda Johora Thakur1 1 Brac University, Bangladesh

Bangladesh is emerging as a country which encourages

female participation in the workplace. With this view, this

paper analyses the different aspects that are responsible for

the inopportune women workers in Bangladesh. Female

workers are employed in different categories of jobs like

cleaner, operator, finishing helper etc. In nature, these jobs are

very monotonous. Because of the nature and circumstances of

their jobs, female workers tend to lose their interest in work

and become discouraged and demotivated. Again, a large

number of female workers’ jobs get affected by the issue of

fitness of post-maternity benefit circumstances. The

communication problem is also a major problem faced by

most of the female workers in the way that they are denied of

the right to freedom of association, right to collective

bargaining etc. A long-distance travel and family

maintenance is not only physically strenuous but also

mentally stressful. Their ‘overtime’ work has a major effect on

their family life as well as in the working environment. Long

working hours result in a number of illnesses and diseases

like headache, eye trouble, earache, musculoskeletal pain etc.

In addition, women are exploited easily due to lack of training

and awareness which hinders them in acquiring technical

knowledge.

[ICBM-19-0581] Managerial Skills and Roles Relationship

for Organizational Effectiveness: A Study on Public

Commercial Banks in Bangladesh

Md. Asfaqur Rahman1, Sheikh M. Nurullah2, Md.

Kamruzzaman1 1 Pabna University of Science and Technology, Bangladesh 2 University of Rajshahi, Bangladesh

The management exponents advocate the need for certain

skills of a manager in order to be effective in playing roles for

the betterment of the organization. A widely recognized

reality of management body is that organizational

effectiveness related to the managerial competencies, abilities,

knowledge, and skills attributes for effective role functioning

of the organization. On the basis of the functional value of

managerial skills and roles, this empirical study verifies how

the branch managers as well as corporate level managers

exhibit their skills and perform their roles for organizational

goal attainment. Six managerial skills and ten managerial

roles were measured and investigated to find out the effect on

organizational effectiveness in public commercial banks of

Bangladesh. The test statistics found to be positive, and the

alpha value of the study is 0.955, therefore, the study to be

considered highly reliable. The study concludes that special

need-based training and development program should be

initiated to update the managerial skills for effective role-

playing in organizational sustain and development.

[ICBM-19-0685] A Review of Human Resource Information

System Implementation Approach in the Corporate Sector

of Bangladesh

Sultana Sabina Chowdhury1, Md. Sohan Haidear1 1 University of Dhaka, Bangladesh

Human resource is the most important asset of any

organization. Effective human resource management leads an

organization to achieve its strategic goals. In this modern era

of innovation, organizations are prone to adopt new

technology for conducting day-to-day operations. We can see

a revolution in HR management as more advanced systems

are being introduced and embraced by different

organizations. In this paper, we have focused on some of the

major corporate organizations of Bangladesh and tried to

shed light on their human resource system implementation

approach. Based on our research we have tried to form a step

by step guideline that will help any organization to

implement human resource system in the future. In addition

to that, we have outlined some key factors that organizations

should keep in mind before considering the implementation

of a human resource information system.

[ICBM-19-0925] Designing a Performance Management

System for Summit Group

Mayesha Tasnim1 1 Brac University, Bangladesh

In today’s business world, Performance Appraisal and

Performance Management System are used in identical

meaning which in reality is not correct. Performance

management system is a continuous process while

performance Appraisal system takes place once or twice a

year. Summit’s performance appraisal system has an

appraisal system not a management system. Summit is a

talent management arm of Abu Dhabi University Holding

group which was established in 2007. The research pointed

out the current performance indicators and outline of the PMS

plan of SUMMIT. Based on the findings an appraisal form has

been recommended for SUMMIT group which will help them

to identify the top performers of Summit. The research also

mentioned the expected outcomes from the PMS plan and the

essential performance criteria and ways to measure them.

ICBM 2019

40

[ICBM-19-0248] Rising Conflict between Work Life and

Personal Life: A Major Concern of the Employees of the

Banking Sector of Bangladesh

Zannatus Saba1, Fahmida Islam2 1 University of Dhaka, Bangladesh 2 Brac University, Bangladesh

The purpose of this paper is to examine the factors which are

creating conflict between work life and personal life of the

employees of the banking sector of Bangladesh and the

problems they face for this rising phenomenon. Employee

wellbeing and workplace performance are inseparable, like

force and matter, and are inevitable for organizational

growth. This paper also highlights the impact this conflict has

on the satisfaction and productivity level of employees as well

as on the organizational development. The findings of this

paper is based on a survey done with the help of respondents

who are currently working in different commercial banks of

Bangladesh and 50 out of 150 responses were chosen through

random sampling for the research purpose. Additionally, this

paper contains some possible solutions to combat this

problem considering both employer and employee

perspectives, as well as the banking policies of Bangladesh.

[ICBM-19-0393] A Study on Training Need Assessment

Yeaminar Rashid1, Parveen S Huda, Md. Mamun Habib1 1 Brac University, Bangladesh

Training Need Assessment is crucial factor for professionals.

In our professional lives we need more knowledge and skills

in addition to academic degrees. Academic qualification and

backgrounds is not enough for today’s fast changing business

environment. Moreover, continuous development in terms of

training, exposure visits and experiential learning are needed

for professionals to be successful today. If an organization

attempts to design suitable training for the professional of

today, they need to understand what type of training is

required by the industries and sectors dominant in the

economy. Therefore, Training Needs Assessment is the first

stage of any training design process. This study illustrates

training need assessment based on the primary and secondary

data. Training can be described as “the acquisition of skills,

concepts or attitudes that result in improved performance

within the job environment”. Training needs analysis looks at

each aspect of an operational domain so that the initial skills,

concepts and attitudes of the human elements of a system can

be effectively identified and appropriate training can be

specified. Training helps to improve employee performance,

consistency, employee satisfaction, increased productivity

and adherence to quality standards, increased innovation for

new strategies and products, enhances company reputation

and personal profile. It helps to reduces gaps between

professional skills and the skills required by the job and

department. Therefore, the purpose of this study to identify

training programs which are most suitable for professionals’

in advance academic courses like Masters, MBA, EMBA etc.

The data for this research work was gathered from primary

sources to elicit information from professional respondents.

The primary data were collected through a well-structured

questionnaire filled in by at least one hundred respondents.

Secondary data were composed from different research

paper. This paper thus focused on various aspects of Training

Need Assessment, like what type of professionals need

training, in which sectors and functions professionals need

more training, preferred duration, cost, time and location of

professional training and also seek suggestions from them to

better design training interventions for the prospective

trainees. From this primary survey we explored a proper idea

about training needs for the various types of professionals.

[ICBM-19-1161] Lake Fashion Castle: A Walk to

Rejuvenation

Priyadarshini Dina1, Joseph Amit Gomes1 1 Brac University, Bangladesh

Lake Fashion Castle is a leading clothing garment factory

which is located in Chittagong and was established in 1990. In

the beginning, they had a very good startup and they were the

market leaders. But in 2006-2007, they lost their business

position due to controlling problems. The factory’s

production and profit started to plummet day by day. The

owner and the CEO planned to discover the problems sector-

wise and found that skilled workers had not been recruited

by the recruiting personnel. They also discovered that

confidential information had been leaked out by some of their

employees. They sacked those employees who were involved

in the scam. They planned to recruit experienced supervisors

and operators with minimum experience of 5-6 years with

HSC certificate. They gave fresh graduates opportunities to

show their talents by introducing new ideas and techniques

and thus boosting the production and profit. The authority

also introduced new rules and regulations and ensured strict

observance. They maintained backup employees for

uninterrupted operation while some employees were on

leave. Moreover, entry level employees should put

thumbprints while entering and leaving the office. They also

kept drugs and alcohol away from the factory. After proper

monitoring and controlling they overcame their failure and

became successful.

ICBM 2019

41


Management



Time 05:15 PM – 06:45 PM

Room A

Chairs Prof. Dr. Anwar Hossain


[ICBM-19-0253] Optimal Inventory Control in

Manufacturing Systems with Deterioration Items and Time-

variant Demand under Both Periodic and Continuous

Review Policy

Md. Azizul Baten1 1 Shahjalal University of Science & Technology, Bangladesh

A manufacturing or remanufacturing inventory system is

essential in the production planning in order to satisfy the

exogenous demands with the lowest cost. This study is

concerned with the model of a manufacturing inventory

system with deteriorating items under both periodic and

continuous review policies. The time of deterioration is

assumed to be a random variable that followed a gamma

probability distribution. The optimal inventory control model

is developed here and the optimal manufacturing rates are

obtained achieving the inventory goal levels with time-

varying demand. The optimality conditions and the explicit

solutions of the inventory model are derived using

Pontrygain Maximum Principle in the context of both periodic

and continuous review policies. The model is found to be

efficient in controlling the inventory levels, as desired

through the manufacturing rates to hedge demand at the

lowest cost. From the sensitivity analysis, it is found that the

parameter values of gamma distribution affect the

manufacturing rates ensuring the inventory levels are under

control. This study considers the inventory control model

with single item and constant inventory goal level; in future

work, two or multi-items and inventory goal level that

depend on price or demand could be taken into account.

[ICBM-19-0350] Blockchain Technology in Transport

Industries: A Case Study in Malaysia


Habib2, Md. Mahbub Alam3 1 Universiti Utara Malaysia 2 Brac University, Bangladesh 3 Independent University, Bangladesh

The study aims at benefitting both the industry and the

academic community. Creating an industry-specific

configuration (sales chain) and extending it to a more general

configuration can be useful for companies that want to use the

block network in the future or want to understand better

block chain technology. In areas other than computer science

and finance, there is little scientific study in block technology.

Expanding the study area is the key to understanding this

new technology trend and supply chain management is a key

technology development in the coming years. This study is

based on a survey of the strategic fit of Malaysian transport

management chains. In addition, the key findings of the

specific strategic adjustment are to find indicators on the type

of supply chains with blocking technology that can have

positive strategic implications. Despite the fact that the block

pipeline revolutionizes business and redefines logistics,

existing study is limited in order to categorize the application

possibilities of the framework and its consequences. Based on

academic and literary knowledge, we classified the possible

applications for adoption and provide a framework for

identifying the blocking potential of the logistics sector,

helping systematically evaluate managers, and begin

developing organizational capabilities for successful

adaptation and deployment of technology.

[ICBM-19-0288] Resolving Obstacles of Supply Chain

Management in RMG Industry through Transportation

Management

Debendra Lama1, Mahphara Kaiser1, Md. Mamun Habib1 1 Brac University, Bangladesh

This paper tries to illuminate the issues regarding current

supply chain management in RMG industry of Bangladesh

and developing countries, the influence of transportation

decision-making in core supply chain management.

Transport management aims to integrate transport decisions

in core supply chain process. This paper is based on

secondary information which includes journal, article papers

as well lectures given by professors. The paper finds that

supply chain management many of Bangladeshi and other

developing countries RMG industries exclude transportation

management from strategic level decisions and considers

transportation as a commodity rather than a part of supply

chain management. The findings through mathematical

analysis reveal that modes of transport and network routes

both impact the total cost in transportation system. By

empirical analysis this paper suggests that transport

management should be considered at strategic level and

vertical horizontal transport collaboration is need among

stakeholders of RMG industry.

[ICBM-19-0290] Solutions for Lead Time Minimization of

RMG: Backward Linkage and Port Facilities

Mahphara Kaiser1, Debendra Lama1, Md. Mamun Habib1 1 Brac University, Bangladesh

The purpose of this paper is to come up with solutions in lead

time minimization based on the current problems faced in the

RMG sector of Bangladesh. Lead time is one of the most

crucial aspects in the apparel sourcing market; the execution

of a final order is highly dependent on lead time. This paper

is based on secondary data which included journal papers,

articles, and various newspaper articles. The paper analyzes

the business structure of RMG, how reduction of lead time

and increasing overall competitiveness in the sector would

change the current scenario of the most spectacular industry

of Bangladesh. The objective of the study was to discuss the

current situation of RMG sector, the gaps in the industry and

how with plausible actions these gaps can be fulfilled and the

potentials of the sector can be boosted, resulting in a more

profitable industry. This paper talks about the existing

problems in the apparel industry. However, more research is

needed in the fields through primary data collection, face-to-

face interviews with the authorities in charge which was not

possible for the researchers.

ICBM 2019

42

[ICBM-19-0296] A Research Framework of Supply

Chain Logistics using Horizontal Collaboration for

Developing Countries

Md. Adib Ibne Yousuf1, Nahid Ahmed Mridha1, Jayanta

Bhusan Deb1, Mehedi Hasan Bappy2 1 Bangladesh University of Professionals 2 Military Institute of Science & Technology, Bangladesh

In the previous era, industries and enterprises faced

challenges to adapt to the market changes by responding

quickly, and there was an intense competition among them to

survive in the business field. But now these competitions have

turned into cooperation to confront the situation by working

together, setting up their goals and adapting joint ventures.

So, not only the initiative but also cooperation is needed to

create high correspondence on several information

frameworks. Firms or industries performed their internal

activities to survive in the market through vertical

collaboration in the supply chain which is quite popular. But

still, industries are not quite satisfied so that they are finding

new feasible ways to perform well in the present market field.

Considering all these terms and issues, a model is proposed

and explained in this paper based on horizontal collaboration

with a view of improving the infrastructure development of

Industries in the Supply Chain Management sector. The major

preferred standpoint in horizontal collaboration of supply

chain is the organizations that can coordinate the request of

the market by using the supply capacities of intra-

authoritative systems under various hazard situations. To

accomplish the win-win circumstance, the partners under

collaborative supply chain need to share their benefits and

there should remain some impalpable perspectives, such as

faith on each other, adaptability, combined action, patience

which needs to be considered.

[ICBM-19-1121] An Effectiveness of the Determinants of

Employees’ Job Satisfaction and Job Performance – A Case

Study on Health Sector in Ethiopian Context

S.M. Murali Krishna1, B. Chandra1, K V S Praveena1 1 Vignan’s Institute of Information Technology, India

Employees’ play an important role for effective functioning of

organizations, so employee’s job satisfaction and performance

is a very essential elements, hence the need arises to study the

determinants of the job satisfaction and performance .This

study tries to analyze and look for leading determinants of job

satisfaction and performance such as pay, promotion, job

safety and security, working conditions, job autonomy,

relationship with co-workers, relationship with supervisor,

and nature of the work. In this study on effects of the

determinant on employees’ job satisfaction and job

performance (A case study of different Hospitals of Hawassa).

In this study the impact of determinants on job satisfaction

and performance, overall job satisfaction and performance

level of employees, the relationship between factors which

influence the job satisfaction and performance, and to suggest

areas of improvement on the determinants of the satisfaction

and performance .In this study from probability sampling

technique stratified random sampling was used and among

134 population 99 respondents were selected, but 94

respondents returned the questionnaire with 95% of response

rate. To analyze the data by using SPSS version 19 we use

descriptive statistics, tables, Pearson correlation coefficient,

regression analysis, and reliability test. The analysis indicate

that the health professionals pay system was not appropriate

with what they have been dong in the organization, current

trend about safety and security of the organization were in

good position, the overall performance job satisfaction of

health professionals were in good position, predictor

variables (independent variables) have positive relation with

job satisfaction and job performance. The organization should

design health professionals pay system which is attractive to

retain and to increase their commitment to the organization,

should provide the necessary tools and training, and should

facilitate the conditions to enhance the level of overall

satisfaction; as the satisfied health professionals can serve the

customers more effectively and efficiently.

[ICBM-19-1181] Environmental Sustainability Practices of

Palm Oil Millers

A. S. A. Ferdous Alam1, Halima Begum2, Er A. C.2, Ahmad

Bashawir Abdul Ghani1 1 Universiti Utara Malaysia 2 National University of Malaysia

Considering the global production level, palm oil can be

identified as the second largest oil which can be categorized

as vegetable oil. Palm oil is a natural resource that is favorable

for the climate in Malaysia. In 2017, Malaysia had a total of

454 palm oil mills with a production capacity of

approximately 112 million tons of fresh fruit bunches (FFB). A

sustainable environment denotes high income, value

addition, and zero waste. Nonetheless, palm oil mills are

being associated with the discharge of untreated effluent

water stream pollution, solid wastes, and air pollution etc.

The important objective of this study is to measure the level

of sustainable environmental practices parameters and

awareness of millers. The primary data were collected

through questionnaire survey and interviews from 71 millers

in Malaysia. This study used Confirmatory Factor Analysis

(CFA) to describe the relationships between the

environmental parameters for measuring environment

sustainability. This study found that most of the millers

employ positive practices for environmental sustainability

and the highest environment parameter is disposal of solid

wastes. However, this study can be implemented in

Malaysian palm oil mills (POMs) for identifying the lowest

parameters. This study suggested to the industries that the

new national sustainable policies for palm oil mills especially

for small and medium players may enhance the

environmental parameters.

ICBM 2019

43

Area Maritime Management



Time 05:15 PM – 06:45 PM

Room B

Chairs Rear Adm A S M Abdul Baten

Cdre M Ziauddin Alamgir

[ICBM-19-0311] Implementation of Deep Sea Port in

Bangladesh: Demand and Dilemma

Cdre M Ziauddin Alamgir1, Mohammed Mojahid Hossain

Chowdhury1, Khandaker Rasel Hasan1, M Tanvir Hossain1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

Being important gateways of international trade, the port

functions are regarded as a major accelerator of local

economic development, especially at this era of globalization.

In this context, requirement of a deep-sea port in Bangladesh

is felt indispensable to cope with the present trend of open

market economy. The aims of this paper was to find out the

necessity of third sea port to mitigate the existing and

forthcoming national and international demand with respect

to the physical constrains of existing port infrastructure and

transport facilities in Bangladesh and finally, various

dilemmas on adopting international influential proposals

towards planning and financing this mega project. Especially,

it was an analytical research using secondary data from

various sources, based on available port facilities and

performance of Bangladeshi seaports in comparison to the

international set standard. Even though the strong need is

visible, a lot of initiatives, plenty of commercial incentives to

build a new deep sea port etc. are yet to find any rhythm to

materialize. Despite the available strengths and opportunities

countering the weakness and threats illustrated in this article,

in a nut shell, deep sea port development in Bangladesh is

crucial and true time to take all necessary measures by the

government and other concerned authorities for making

congenial atmosphere with the local and international

investors towards developing the deep sea port soonest.

[ICBM-19-0323] Human Resources Competitiveness in

Shipping Industry: Bangladesh Perspective

Wahidul Sheikh1, Khandaker Rasel Hasan1, Abdul Kadir1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

Shipping business is one of the most competitive and dynamic

business segments in the world. Human resources is one of

the most powerful strategic weapons for companies operating

in shipping industry to enhance their competitive advantage

in a dynamic business environment. Managing skilled and

competent employees is crucial to reduce accident, casualties,

risk, and the cost of transportation, and to enhance customer

satisfaction. The main objective of the study was to assess the

required skills and competencies of human resource in

shipping companies and the competitiveness of shipping

companies through employment planning, recruitment and

appropriate training. This paper also aimed at analyzing the

shipping industry in Bangladesh and highlighting some

competitiveness, which the firms in the industry may acquire

by managing skilled and competent employees. This paper

was based on secondary data which were obtained from

various secondary sources through extensive literature

review.

[ICBM-19-0332] Multimodal Transportation and

International Trade Facilitation: Bangladesh Perspective

Sunanada Majumdar1, Khandaker Rasel Hasan1, M Z

Alamgir1, Mohammed Mojahid Hossain Chowdhury1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

An efficient transport system is essential for an efficient

supply chain to facilitate international trade. To utilize all

cheaper resources, such as labor in Bangladesh, companies

receive supplies from one country, produce the products in

another country, and sell them in other countries. The

transport system fills the gaps among them. To perform the

transport function a carrier may require the use of more than

one mode, the so-called multimodal transport. Multimodal

transport, an integrated systems approach, can be defined as

the most cost- and time-effective way of moving goods from

shipper to consignee. But in developing countries like us

transport system is still operating in a conventional

fragmented way where modal integration has not been

achieved. This paper focuses on the efficiency of multimodal

transportation for international trade facilitation. The paper

gives an overview of multimodal development in Bangladesh.

The present attempted to fill this gap through an in-depth

literature review of international freight transport of

developed and developing countries and a qualitative study

based on a survey. Data were collected from both the primary

and secondary sources using field methods and document

analysis respectively. Primary sources of data were from the

various freight forwarding companies, logistics companies.

The secondary sources of data were published books and

unpublished materials relevant to the study. This study

describes the major issues behind the efficiency of multimodal

transportation. It found out the root causes of inefficiency in

multimodal transportation. Identified causes are

infrastructure problem, customs problem, policy problem.

The study proffered some strategies like- simplification of

customs, use integrated transport system etc. At the end this

study states some recommendations for the development of

multimodal transportation. These includes--Infrastructure

Development, standard customs clearance system,

establishment of sufficient number of inland terminals,

implement integrated transport policy.

[ICBM-19-0337] Challenges of Maritime Governance and

Options for Bangladesh

A S M Abdul Baten1 1 Bangladesh University of Professionals

Oceans are the very foundations of human life. They cover

approximately 140 million square miles which is almost 71 per

cent of the earth’s surface. Oceans are reservoirs of wealth

providing protein, minerals, hydrocarbon, energy and many

unknown elements. Human life is dependent on the oceans

from time immemorial. With rapid development of science

and technology both civil and military use of the oceans are

creating new challenges which need regular attention by all

stakeholders and authorities of nation states to make the earth

safer and ensure sustainable use of resources. The concept of

maritime governance is relatively new. But attempts have

been made through the years to regulate the use of the oceans

in a single convention that is acceptable to all nations. This

effort finally culminated with the adoption of the 1982 United

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Nations Convention on the Law of the Sea, which has gained

nearly universal acceptance since its entry into force on 16

November 1994. However, challenges across sea and oceans

are appearing with new forms regularly. As we live on land,

land-based issues always get a priority over others. Very often

we ignore the existence and importance of challenges at ocean

which directly or indirectly impact our life. ‘Sea blindness’ of

many of the policy makers should take the brunt of the blame.

But maritime issues should not persist long as they might

gradually make the world cripple. So, governing of maritime

zones including space is very important for strengthening

economy and maintaining global peace, safety and security of

mankind. This paper gives a broad pen picture of some

important areas of maritime challenges around us and

identifies some major issues of maritime domain of

Bangladesh. Finally, it recommends measures which need to

be adopted at the earliest.

[ICBM-19-0330] An Examination of Economic Loss of Poor

Port Infrastructure in Bangladesh

Md. Rafiqur Rashid1, Mohammed Mojahid Hossain

Chowdhury1, Khandaker Rasel Hasan1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

Trade between nations has always made a significant

contribution in terms of increasing wealth among the world

population (Smith, 1776). Today, over 80% of all trade is

seaborne (Stopford, 2009; UNCTAD, 2015). World

merchandise trade volumes have grown at a modest rate of

2.3% in 2014 following the global gross domestic product

(GDP) growth rate of 2.5%, indicating a strong correlation

between trade and GDP (UNCTAD, 2015). There is a positive

inter-relationship between port infrastructure and efficiency

leading towards a negative relationship with cost of sea

transportation. The more the ports’ and ships’ operating

facilities are improved and extended matching their traffic

needs, the more the transport efficiency and the lower the sea

transport costs. The port infrastructure facilities that is

adequate navigation, berthing and cargo- handling facilities

increases the ports’ capacity of services and reduce their

operating costs by removing the berthed ships’ idle time, as a

relatively large number of ships can be handled with the

increased available capacities and efficiency as well.

Bangladesh has shown an impressive growth in trade in the

last decades resulting a share of around 40% of the GDP.

However, poor infrastructure of the country is always in

discussion for the high cost of moving goods. Reduction in the

cost of trade and transportation would obviously increase the

competitiveness of Bangladesh leading towards more and

more business. In this paper an analysis of the poor port

infrastructure specifically at Chottagram Port has been

conducted to show the economic loss the nation is facing from

day to day port activities. In doing so secondary sources of

information is collected from the Chottagram Port and

analysed. It has been found that any improvement in the port

infrastructure could create substantial monetary benefit for

the shipping services resulting cost reduction and enhancing

further trade.

[ICBM-19-0327] Regional Maritime Connectivity of

Bangladesh: A Discussion of the Barriers

Khandaker Rasel Hasan1, Wahidul Sheikh Shemon1, Jakir

Hossain1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

In the globalized world connectivity is the crucial determinant

for competitiveness, inclusive and cohesive trade facilitation.

Connectivity can be obtained by sea, inland waterways, rail,

road, pipeline or air. Maritime connectivity or maritime

transportation is very important for international trade as

because 90% of the total world trade is being fulfilled by sea.

The main reason for increasing the transportation of goods by

water is cheaper rate, great volume in a single move, safe and

secure transportation. Geographically Bangladesh is a

maritime nation. The location of Bay of Bengal makes it more

attractive for the international traders. Bangladesh has a total

length of 24000 km inland waterways which also has a greater

connectivity with the neighboring country. So, it has a great

opportunity to establish a maritime connectivity network

within our regions and neighboring states. A well-established

maritime connectivity network may increase the trade

facilitation of Bangladesh with neighboring states in South

Asia especially with India. The regional trade in South Asia

among the poorest compare to the other regional countries.

Among other connectivity is certainly one of the crucial

bottlenecks hindering the trade among South Asian countries.

The main objectives of this paper were to review the existing

maritime regional connectivity of and identify the barriers to

set up effective and efficient maritime connectivity within this

region with a particular focus on Bangladesh. In doing so an

extensive review of the literature was conducted along with

personal interviews of key personnel of different government

agencies and stakeholders. The significance of this study was

to understand the bottlenecks of building a strong maritime

regional connectivity with the neighboring states of

Bangladesh as well as with the south Asian countries. The

stakeholders will understand the area of developments to

facilitate an established maritime connectivity that would

foster our bilateral trade with neighboring states and in

national economy. This study conceptualized the major

barriers for regional maritime connectivity of Bangladesh.

Identified barriers are shortage of national flag vessel, lack of

coordination among the policy makers, selection of

appropriate mode of transportation and trade deficit with

India.

[ICBM-19-0331] Development of Third-Party Logistics

Services in International Trade: Bangladesh Perspective

Md. Ibrahim1, Khandaker Rasel Hasan1, Mohammed Mojahid

Hossain Chowdhury1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

The third-party logistics (TPL) business is emerging as an

outcome of the developing demand of progressive logistics

services. Globalization, reduction of lead time, customer

satisfaction, and outsourcing are some main factors

contributing to this attention in logistics. Integration of the

supply chain has become an important component to

manufacturing to gain competitive benefit. As a result, the

part of logistics providers is altering both in content and in

difficulty. New organizations are entering the market and

competing with the traditional transport and warehousing

firms. As a developing country like Bangladesh TPL service

providers are facing operational challenges relates to their

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business like as multimodal transportation, hinterland

connectivity, port delivery, warehousing, supply chain

network, less than container load (LCL) delivery and so on.

This paper aims at classifying the challenges of third-party

logistics performance in Bangladesh, and subsequently

evaluate their effects on global trade competitiveness. The

study also seeks to identify possible solutions for improving

logistics performance for better competitiveness in overseas

trade. A qualitative research was carried out to identify the

use of third-party logistics services in Bangladesh. Results

mainly based on secondary data. The finding of the paper is

that, the quality of third-party logistics service in Bangladesh

has increased over the years. As before it was only

transportation based, but now it has spread its wideness. Yet,

this development is not up to the mark comparing with our

neighborhood countries. This study would be beneficial for

third party logistics service provider specially freight

forwarders, logistics companies, charter, broker, ports, inland

container depots (ICDs), and several maritime stake holders

such as shippers, main line operators, cargo owners, transport

operators and shipping agents because they would come to

know about the real facts regarding TPL service. It would be

helpful for the stated entities in a sense that they may set new

strategies and tactics and moreover forecast their business

from the findings of this research. Furthermore, the study

would be relevant to researchers who might wish to conduct

further studies into this and/or related subjects.

[ICBM-19-0344] An Overview of the ‘Port Reception

Facilities’ in the Ports of Bangladesh

Bornali Rahman1, Khandaker Rasel Hasan1, M Z Alamgir1 1 Bangabandhu Sheikh Mujibur Rahman Maritime University, Bangladesh

Environment has become the most important issue for today’s

world. Ocean is one of the most important elements, and it is

necessary to keep the environment healthy for us and also for

our future generation. Ship is considered as the source of

ocean pollution. To make the sea safe and clean, IMO adopted

MARPOL 73/78 and under this convention it’s mandatory to

establish ‘shore reception facilities’ for all its parties. Because

of low freight, environment friendliness and safety and mass

capacity, maritime transport is the most popular mode. A

large percentage of export-import is transported by sea. Being

a ‘MARPOL’ ratified country, Bangladesh is obliged to

provide adequate reception facilities at her port. The purpose

of this study was to understand the status of the reception

facilities of the ports of Bangladesh. As Chottagram port is the

largest sea port of Bangladesh, where 92% of total export-

import is transported, the study was conducted on this port.

The overall cargo throughput of the port is increasing

exponentially leading towards an increase in the number of

call of ships. Around 3000 ships every year call the port which

is obviously generating huge amount of waste. The

competency of the facilities offered by the port in the aspect

of an environment friendliness and global standard was

examined in this paper. In doing so, an in-depth review of the

existing literatures was conducted. Moreover, discussion with

the port officials involved in the operation of the reception

activities have also been done to understand the present

situation of the reception facilities there as well as how far we

are lacking behind in comparison to global standard. The

significance of the study is very much related with the health

of the Bay of Bengal.

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Area Technology Management



Time 05:15 PM – 06:45 PM

Room C

Chairs

Prof. Dr. Bishnu Prasad Mishra

Assoc. Prof. Dr. Mohammad Rafiqul

Islam

[ICBM-19-0933] Artificial Intelligence Based Health Policy

Drafting for Farmers of Odisha

Bishnu Prasad Mishra1, Banashri Rath2, Aamlan Saswat

Mishra3 1 Centurion University of Technology and Management, India 2 Odisha Infrastructure Development Corporation, India 3 School of Planning and Architecture, India

Sixty-nine percent of Odisha population are farmers and they

have increasing health-related problems. The chronic diseases

like poor hearing, poor eyesight, asthma, blood pressure,

diabetes, cholesterol, skin disease, cancer and dementia are

spreading fast among the farmers of Odisha. Disease related

to BP and blood sugar affects 30% of the farmers of Odisha

and is increasing every year. They have a sustainable

development and food production; good health of farmers is

of prime importance. The irregular food habit of the farmers

during the cropping season and poor water for consumption

affect their health. The outcome is many diseases with fatal

consequences. A detailed study with clinical data were

collected and analyzed to arrive at a conclusion that the

chronic diseases have been spreading fast among labor class

of in agriculture sector. This has far-reaching consequences.

Planners and implementers have to join hands to see that the

health issues of the poorest of poor farmer are resolved.

Questionnaire was developed and data were collected using

the random stratified sampling technique. The analyses were

done to find central tendencies and conclude the present

status of communicable disease and chronic diseases.

Dimension reduction analysis (PCA) was conducted to fine

the factors affecting jointly as principal and second principal

component. The policy to be framed to decrease occurrence of

disease in villages using the key players like government,

political party, line department, agricultural workers, NGOs,

private and government hospitals, medicine companies,

interdepartmental convergence and finance (government /

insurance company). The secondary stake holders like climate

and disease, trained doctors team, clean water and sanitation,

nutritional security, pace of implementation of short term and

long term curative and preventive plan, location specific

remedial measures and web based governance. The data from

the farmers were collected in raw accuracy format (low,

medium and high) and using fuzzy logic and rules to be

developed by the experts to know the action to be taken in

different situations. The drafted policy will have most

correlated and less numbers of factors to be considered so that

the implementation efficiency is high. Similarly, rule-based

FL will help the ground level workers to take correct decision

and implement it for best efficient implementation. Web-

based governance will help to locate the exact location of

occurrence of the disease and plan remedial measure

accordingly. Visible changes will help in building the

confidence of the public and goal can be achieved in time.

[ICBM-19-0489] Three Major Challenges of 5G in

Bangladesh

Kamal Hossain, Risad Mahmud1, Ali Akif Ahmed1 1 Brac University, Bangladesh

5G or 5th Generation network will be launching in some

developed countries between the years 2019 to 2020.

According to our ICT affairs adviser, Bangladesh will be

among the first countries to introduce 5G network in the

world. However, 4G network was launched in the beginning

of 2018 and the network is still not that stable; especially in the

rural areas 4G network is hardly found. In Bangladesh data

packs for using internet is very much high than other

countries and when operators introduced new generation in

the market at first time, they also increased the data price and

for that Bangladeshi customers have some unwillingness to

purchase the data packs for using internet. This research was

conducted on secondary research where the information was

collected and sorted from online database accessed journals,

Government websites, and other authentic web pages. The

authors identified three major challenges for 5G in

Bangladesh: first the pricing of the service could be

unaffordable; the second challenge being lack of network

coverage; lack of 5G enabled devices. Therefore, before going

after new technology we should first fortify our existing

technology.

[ICBM-19-0677] Examining the Antecedents of Online

Shopping Behavior

Alamin Islam1, Tofazzal Hossain1 1 Brac University, Bangladesh

To determine the factors that explain the customer intention

in online shopping platform. For doing this research,

secondary data were used and a questionnaire was

formulated to gather data and test the model. For this

research, the Google Forms was used to collect the data from

the respondents. Factor analysis and Regression analysis were

applied to test the research model. The regression model

suggests that customer intention for online shopping

platforms was influenced most by customer’s perceived

enjoyment and customer’s attitude towards online shopping

platforms. Although, customers’ perceived ease of use does

not have that much of an impact over customer’s intention. To

describe the customer intention for this particular topic other

variable can also be acknowledged for this research. For

example, researchers can consider the level of impact of

customer satisfaction, on customer intention. Moreover, for

doing this research, time was limited and thus future

researchers can use more time for doing this research. When

creating an online shopping platform, the future researchers

should consider the customers’ enjoyment and customers’

attitude. The study tested the theory of technology acceptance

model and enhanced the literature on online shopping

platforms.

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[ICBM-19-0689] Investigating Different Criteria to Include

M-Learning into the Traditional Learning Environment in

HLI



The current generation of learners are very engaged and

focused on the current mobile technologies. It would be very

practical to implement a learning environment that includes

such technologies. A learning environment created through

mobile learning (m-Learning) concept is already being used

individually by some educators inside or outside the class

room and by some administrators to handle and maintain the

administrative tasks in educational institutes. But there is

inadequate research published to implement m-Learning into

the traditional learning environment considering the

educational institute as one unit. This study focuses on the

different criteria that an educational institute (not individual)

should consider before implementing m-Learning into their

traditional learning system.

[ICBM-19-0717] Low-Carbon Energy Technologies:

Potentials of Solar and Nuclear Energy Sources for

Sustainable Economic Development in Bangladesh

Mohammad Rashedul Hoque1, Nidhulal Banik2, Saad Hasan1,

Nisar Ahmed1, Shafkat Reza Chowdhury1 1 American International University-Bangladesh 2 Joint Research Centre, European Commission, Germany

Electricity shortage has become a major challenge to the

continued economic growth in Bangladesh. The country is

growing in terms of GDP growth at a rate of 7% a year.

Bangladesh is expected to move towards 23rd position

globally by 2050 from its position 31 in 2014, in terms of GDP

at purchasing power parity (PPP). The demand for electricity

is forecasted to be 61,164 MW within the same period.

Currently, electricity generation in Bangladesh is highly

dependent on fossil fuels, nearly 59% is produced from

natural gas followed by furnace oil, diesel and coal, while only

3% from renewables. Electricity generation is the largest

single source of GHG (greenhouse gas) emissions in

Bangladesh, and thus finding alternative energy source has

become imperative for the country. Solar and nuclear energy

sources have the potentials to be utilized for low-carbon

energy sector and thus for a sustainable economic

development in Bangladesh. Barriers to solar and nuclear

energy will be reduced significantly in coming years with

technological advancement. However, energy policies need to

be revised to facilitate low-carbon energy technologies.

Besides, more international collaboration is highly required

not only to import new technologies but also to enhance the

capacity of research and development (R&D) as well as

overall adoption of the technologies.

[ICBM-19-0809] Impact on Capital of a Manufacturing

Company after Introducing Information System

Tawheed Hasan1, Ishrat Jahan2, Shabnin Rahman Shorna3 1 Jahangirnagar University, Bangladesh 2 University of Dhaka, Bangladesh 3 North South University, Bangladesh

Capital has become the most important factor of business.

Financial assets or their financial value as well as the tangible

factors of production including equipment used in

environments, such as factories and other manufacturing

facilities is called Capital. On the other hand, capital includes

facilities, such as the buildings used for the production and

storage of the manufactured goods. Capital involves the

aspects of the company that help shape and grow it, and

includes any of its assets that can benefit the company in the

long-term future. In this paper focus will be given to wealth

in the form of money or assets, taken as a sign of the financial

strength of a specific manufacturing company, and assumed

to be available for development or investment. By introducing

information system (IS) in this manufacturing company, it

was possible to increase capital which was managed inside

the manufacturing process. Basically, an information system

(IS) is a group of components that interact to generate

information. A combination of hardware, software, data,

business process and functions which can be used to increase

efficiency and management of a company is information

system (IS). In this paper the relationship between

information system (IS) and capital of business have been

shown.

[ICBM-19-0901] Social Commerce Success Factors: Social

Network Strategy, Social Technology Capability and

Muamalat Practices

Yahyzat Yahya1, Erne Suzila Kassim1 1 Universiti Teknologi MARA, Malaysia

Social commerce has become a common online business in

Malaysia. The country’s information and communication

infrastructure maturity, the citizens’ digital skills and the

business capability are some of the driving factors. However,

the social commerce simplicity and open interaction call for

data and business protection need. In addition, as more and

more Muslims are participating in social commerce, it is

imperative to ensure the practices comply with the Islamic

business rules. In this study, we examine what factors

determine social commerce success. Building from the social

network strategy model, resource-based theory and the

muamalat principle, a survey to social commerce operators

was conducted. The results of the PLS-SEM hypothesis testing

provide the evidences of the importance of social network

strategy, social technology capability and the Muamalat

principle practices as the driving factors of social commerce

success for Muslim businesses. We believe by conducting the

study, it will stimulate for more honest, trustworthy and

reliable business-social networking sites for the Muslims. We

also provide recommendations and future research strategies.

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Time 05:15 PM – 06:45 PM

Room D

Chairs Assoc. Prof. Dr. Mir Abdul Sofique

Dr. H.M. Emrul Kays

[ICBM-19-1089] Cultural Heritage Tourism Development: A

Study on Selected Tourist Sites of West Bengal, India

Mir Abdul Sofique1 1 University of Burdwan, India

Tourism is one of the fasted growing industries in the arena

of world Travel & Tourism Industry. India is also trying to get

involved in the competition of Travel Market. In the entire

South Asia, India plays an important role in Tourist market &

vacation market segmentation. West Bengal, the sweetest Part

of India, is full of all sorts of tourism products to attract

International visitors. The policy of the Present Government

of West Bengal is Pro tourism & people friendly tourism.

Travel trade operators are also very keen to position its Brand

in the Global Market. It is a fact that Tourist money is being

multiplied in to various tourist destinations in different ways

and means. A sizeable amount directly & indirectly reaches in

the pocket of host economy & ultimately local people get the

benefit. West Bengal, a beautiful state in terms of its nature

and cultural heritage and one of the border states, also played

a role of a hero in its glorious history of freedom struggle,

presence of two World Heritage sites (Darjeeling Toy Train

and the Sundarbans Mangrove forest). The author has tried to

examine the attitude of residents in West Bengal (WB)

towards cultural heritage tourism development, where

cultural heritage tourism is not well-developed yet, although

the area has great potential for development. The study was

carried out with field research approach at selected Tourist

destinations in WB.

[ICBM-19-1033] Social Network Credibility and Online

Purchase Intention of Undergraduates in Rivers State

Naata Michael Nwiepe1, Brown Walter Ateke2, Precious

Tonye Lawson2 1 Ken Saro-Wiwa Polytechnic, Nigeria 2 Rivers State University, Nigeria

The purpose of this study was to determine the relationship

between social network credibility and online purchase

intention. Social network credibility was assessed via social

network trustworthiness, social network authenticity and

social network expertise. The study adopted an explanatory

research design and was conducted in a natural setting. The

population of the study consisted of undergraduates in Rivers

State. A sample of three hundred and eighty-four (384)

undergraduates participated in the study. The accidental

sampling technique was used to arrive at the test units.

Primary data for the study was collected using a structured

questionnaire developed specifically for the study. The

Spearman’s rank order correlation served as the test statistic

of the study. The study observed that social network

credibility relates with online purchase intention as all the

dimensions of social network credibility used in the study

posted strong positive and statistically significant correlation

with online purchase intention. The study thus concludes that

social network credibility informs online purchase intention

or that online purchase intention depend on social network

authenticity, social network expertise and social network

trustworthiness; and recommends that firms, especially

online retailers, should improve the level of credibility of their

social network platforms by convincing undergraduates

(customers) about the authenticity, expertise and

trustworthiness the platforms, in order to win the patronage

of undergraduates (customers).

[ICBM-19-1125] Consumer Intention towards Online

Shopping

Maisha Farzana1, Jerin Tasneem Jyoti1 1 Brac University, Bangladesh

Online shopping has become a new trend of shopping at

present and it is quickly becoming an important part of our

lifestyle. Due to widespread internet access to people of every

corner, online shopping has been a massive growth in recent

years. Young people have been the majority of online

shoppers and thus this study finds out consumer intention

towards online shopping. The study was conducted among

Bangladeshi people aged eighteen years and above. The

results of the study highlighted that there is a significant

relationship between online shopping with consumer

perceived ease of use, perceived usefulness, and perceived

control. Similarly, the study also highlighted that there is a

significant relationship of online shopping with consumer

attitude and their behavior intention.

[ICBM-19-0227] Can “Liking” Behavior Lead Usage

Intention of Facebook? Uses and Gratification Theory

Perspective

Md. Alamgir Hossain1, Sourav Paul Chowdhury1, Saiful

Islam1, Nusrat Jahan2 1 Hajee Mohammad Danesh Science and Technology University,

Bangladesh 2 Chonbuk National University, South Korea

Facebook’s “like” has emerged as a commonly used

paralinguistic tool for communicating and its importance as a

positive feeling towards others posts is likely to increase.

However, there is still a need for comprehensive research into

why and how users are motivated toward “like” and whether

“like” generates an intention to continue using Facebook. This

study combines the uses and gratification theory and

subjective norm perspective to create an integrated model that

predicts liking behavior and usage intention of Facebook. The

proposed model is supported by a structural model analysis

using empirical data collected from 267 Facebook users. The

most salient user motivations for the liking behavior are

enjoyment, information seeking, social interaction, and

subjective norm. In addition, the study revealed that liking

behavior and subjective norm collectively contributed to

project the usage intention. The findings would enhance the

current state of knowledge of social networking site

developers, managers, and organizations to improve the

acceptance of their services or products, development of

customer support, advertising or product development.

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[ICBM-19-0513] Measuring Buying Behavior of Online

Shoppers

Md. Abdullah Al Mahmud 1 Manarat International University, Bangladesh

Internet makes life simple and innovative. People do business

on-line and trade has become simpler and quick because of

this. Internet provides new ways to promote businesses.

Website becomes the essence of on-line business to show their

services and product. Internet gathers all competitors and

shoppers in one place. It brings new lane to markets, advertise

products and services in market. With the growing trend of

online shoppers, it is imperative to measure the buying

behavior of internet shoppers. “Consumer behavior is the

study of people, groups, or organizations and the processes

they use to select, secure, and dispose of products, services,

experiences, or ideas to satisfy needs and the impacts that

these processes wear the buyer and society.” Shopper

behavior of each individual is completely different from

different reckoning on shopping for selections that is

influenced by shopping for habits and selections that area unit

turn tampered by psychological and social drivers that have

an effect on purchase decision process. We’re not aware of

changing our minds even when we do change our minds. And

the majorities, after they change their minds, reconstruct their

past opinions, believe they always thought that. The aim of

this study was to measure the buying behavior of internet

shoppers. With the recent and forecasted high growth of e-

commerce, it has the potential to measure the behavior of the

online shoppers. The results showed that Bangladeshi online

shoppers were predominantly males, not necessarily young

and highly educated. The issue of saving time was found to

be the most important factor that motivated Bangladeshi

consumer adoption of online shopping. Main barriers to

online shopping were the perception of risks, computer and

technological skills and traditional cash‐carry transaction

culture. The findings disclosed that there is no important

distinction in perspective towards online shopping among

cluster. However, there is a major distinction in attitude

towards online shopping among income group. The analysis

finds conjointly showed that there's no important distinction

in attitude towards online shopping among occupation

cluster. Pearson’s correlation was used to assess the

relationship between independent variables such as e-

commerce experience, hours spent on the internet, product

perception, customers’ service, and consumers’ risk and

dependent variable such as attitude towards online shopping.

The findings revealed that there is a significant relationship

between e-commerce experience and attitude towards online

shopping among the respondents. However, there is no

significant relationship between hours spent on internet and

attitude towards online shopping among the respondents.

This study also indicated that there is a significant

relationship between product perception and attitude

towards online shopping among the respondents and there is

also a significant relationship between customers’ service and

attitude towards online shopping among the respondents

Lastly, this result showed that there is no significant

relationship between consumers’ risk and attitude toward

online shopping among the respondents. Further study

should explore other factors that influence consumers’

attitude toward online shopping with a broader range of

population and high representative sampling method.

[ICBM-19-1061] Consumer Behavior Analysis of

Pharmaceutical Products and the Underlying Factors that

Influence It

Masum Kamal1, Sheikh Md. Salman1, Ahmed Shahriar1,

Abdul Jabbar Bappi Khan1 1 Brac University, Bangladesh

This paper is based on the consumer behavior of people who

visit and purchase products from pharmacies and the results

of said behavior. These findings can help us further

understand the mind of the consumer and also help deliver

products targeted towards these consumers and therefore

improve sales and customer satisfaction. The affected

individual usually visits the pharmacy or if the condition is

severe then friends or family members are the ones to come.

The income range of consumers is indefinite as all people

need medicine. Generally, people like to go to the pharmacy

to get medical advice on minor ailments and diseases rather

than going to doctors and specialists. They tend to take the

medicine given to them from the people at the pharmacy.

There are many cases where they do not follow the proper

dosage and even stop consuming the medicine if they start

feeling a little better or if they feel it is a financial hassle.

Customers even have preferences when going to buy certain

products and behave differently based on their current

situation. But these preferences are mainly shaped by the

influence of the physicians that they visit. They advise and

persuade their patients to purchase from renowned brands

and avoid others because there may be quality differences or

the physicians may have been endorsed by those companies.

Therefore, these insights can help us to gain further

information on the habits of these consumers and help us

understand their needs.

[ICBM-19-1113] Sustenance Wellbeing and Hygiene of

Private University Students

Labiba Haq Oishe1, Naima Akther Mimi1, Shadman Rahman1 1 Brac University, Bangladesh

Ensuring hygienic nourishment in an affordable price in the

private university surroundings for the students. Absence of

sustenance cleanliness can prompt food-borne illnesses. In

our study, we guarantee the wellbeing of sustenance in an

affordable rate for the students. We chose private universities

because the government does not dictate their sustenance

spending plan; so, the authority can guarantee clean

nourishment for their students with minimal cost. We selected

descriptive data method to collect information. We designed

a questionnaire with 20 questions and derive our data from

five private universities. The practice of consuming

unhygienic street food increases due to cheaper price which

causes of many fatal food diseases. The study provided

sufficient information for a better understanding of the

importance of student hygiene while also increasing

awareness about the awful impacts of unhygienic

nourishments.

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Session Poster Presentation

Date Friday, April 26, 2019 – Saturday, April

27, 2019

[ICBM-19-0254] Thunderstorm Removes AOD/T in

Atmosphere

Md Moshfaqur Rahman

The study of aerosol and after a Thunderstorm (TD) event

over Bangladesh there is no AOD/T (Aerosol Optical

Depth/Thickness). Especially the dark target/carbon

particle/red area is missing after a TD event. The TD is

removing AOD/T from Atmosphere-because after rain and

wind storm AOD/T remain same. Also particle in atmosphere

is increasing for regular urban activities, communication, fuel

& many. This is like depositing everyday with more aerosol.

Now after TD events the surveillance (Satellite Instruments-

MODIS, OLI) confirming AOD/T removes from atmosphere

over Bangladesh.

[ICBM-19-0673] Determination of Significant Psychosocial

hazards impacting Labor Productivity from the Context of

Garments Industries in Bangladesh

Hasanur Raihan Joarder1, Mimnun Sultana2 1 United International University, Bangladesh 2 Bangladesh University of Professionals

The purpose of this study is to analyze the impact of

psychosocial hazards on labor productivity in the garments

industry. This cross sectional study involved primary data

surveyed by face to face interview with structured

questionnaire. Respondents are garments workers were

selected by stratified random sampling with some exclusion

criterion in the cluster of Savar Thana. The data were analyzed

by exploratory factor analysis to identify the effective

variables that significant influence variables of labor

productivity and bivariate correlation analysis to assess

significant association between variables were applied. This

research is considerably important to identify the significant

psychosocial constraints that impact the labor productivity

and will suggest identifiable variables for further research.

[ICBM-19-1049] Teen Entrepreneurship: Successfully

Implementation Can Be the Change Maker of the Youth

Employment & Productivity in Bangladesh

Md. Wasib Islam1, Faik Hamza Faruqui1 1 Brac University, Bangladesh

This report examines the foreseeable impact on youth

employment and productivity regarding teen

entrepreneurship. The enhancement of the economy can be

done by executing the teenagers as an entrepreneur. Bolton

and Thompson (2000) defined an entrepreneur as “a person

who habitually creates and innovates to build something of

recognized value around perceived opportunities”.

Teenagers are full of optimism and resilient. If we create a

pathway of learning for teens as entrepreneurs, they will

bolster the nation’s prosperity in the socio economy.

Becoming an entrepreneur at an early age is a challenge. But

several example proved its possibilities as the teenage

entrepreneurs like Noa Mintz (Founder of Nannies by Noa),

George Matus (Founder of TEAL), Mozia Bridges (Mo’s Bow),

Rachel Zietz (Founder of Gladiator Lacrosse) and many

others. They tried to make them as a business owner while

still being in school. Contending with exams, social anxieties

and the inflexibilities of adolescence are all challenging

enough, but creating, developing and managed a viable

company on top of it. Different countries across the world,

like the USA, Denmark, Norway, the UK as well as Australia,

have the rising number of teen entrepreneurs. In Bangladesh,

family pressure, situational influence, cultural barriers are the

main challenges of being a teen entrepreneur. But, if we see

the potential outcome of being an entrepreneur from teenage

as like self-financing, being busy with productive work that

might help them to abstain themselves from antisocial

activities. In this country moreover 30% of the total

population is teenagers, and if we raise these teenagers as

entrepreneurs, per capita income as well as the employment

rate will touch the potential level. The study was employed

from web research as well as from consultation with

professors from home and abroad. The ultimate benefit is not

only the youth employment and per capita income of the

country but also the rising prestige and self-esteem of the

teenagers.

[ICBM-19-1097] Rethinking of Financial Inclusion in

Bangladesh: Why Do We Need to Close Gender Barrier?

Asir Faisal1, Tasnuva Tasfia Puspita1 1 Brac University, Bangladesh

Regardless of being one of the best equal paying countries in

terms of gender it is truly perplexing how Bangladesh stands

in line with Pakistan, Nigeria for being one of the largest

financial inclusion gaps among men and women in the world.

Even though the digital finance services have hit roof only

18% (UNCDF, Gender Centrality of MFS in Bangladesh-

Consumer Behavior Research, 2018) their registered users are

women, the rural percentage being much lower than the

urban. This is undoubtedly a blow to our overall economic

growth given Bangladesh has long been a success story of

women’s financial inclusion. Investing in financial

innovations that work with existing informal networks in

ways that enhance their benefits and reduce risk can help

millions of women attain greater financial security and access

other financial services including insurance, mobile banking

services, and others.

[ICBM-19-1101] FinTech

Anindita Hassan1, Tahirah Tahseen1, Sadman Nafis1 1 Brac University, Bangladesh

If you have ever paid something with your phone, transferred

money using app or checked your bank statement online, then

you are already part of FinTech. Today technology has

changed the financial industry and Fintech is simply a

combination of the words “financial” and “technology”

which is making easier the use of technology to deliver

financial services and products to consumers. The rise of

Fintech in recent years has rapidly changed the way

companies do business, insurance, banking, investing –

anything that relates to finance. It points out everything from

robe-advisors, to virtual currencies, to cashless payments, to

could funding platforms. Transferring money to someone

using bKash is an example of FinTech. Companies are trying

to change disrupt banking and finance industries by changing

the way we borrow and pay money. Customers are adopting

Fintech so fast. The potential market for the user of Fintech

service is very broad and mainly all of the adult community

of planet. Our country has a large younger population who

can adopt technology faster and potentially become avid

ICBM 2019

51

users of Fintech. The mobile subscription density of the

country is at an all-time high, thereby reducing the last mile

connectivity challenge. Macroeconomic growth factors are

also favorable to catalyze the joining of more people into the

formal financial services network. With encouragements from

the regulators, the financial services institutions of

Bangladesh should embrace and adopt FinTech in their

transformation journey.

ICBM 2019

52

Organizing Committee

Honorary General Chair:

Prof. Dr. Vincent Chang

General Chair:

Prof. Dr. Mohammad Mahboob Rahman

Program Chair:

Assoc. Prof. Dr. Md. Mamun Habib

Advisory Boards:

Prof. Dr. Mohammad Tamim


Prof. Dr. Mirza Azizul Islam

Prof. Dr. Akbar Ali Khan

Prof. Dr. Salehuddin Ahmed

Mr. Shib Narayan Kairy

Lt Col Md. Foyzul Islam (Retd)

Conference Secretariat:

Mr. Md. Hasan Maksud Chowdhury

Mr. Saif Hossain

Mr. Zaheed Husein Mohammad Al-Din

Mr. N.M. Baki Billah

Mr. Md. Shamim Ahmed

Executives of Conference Secretariat:

Mr. Joseph Amit Gomes

Mr. Ikram Hasan Evan

Mr. Abedin Arshad Fahim

Mr. Safwan Ahmed

Mr. Fatin Ishraq Shapnil

Mr. Md. Inzamam Khan

Publication Committee:

Mr. Md. Hasan Maksud Chowdhury

Mr. Saif Hossain

Dr. Suman Paul Chowdhury

Ms. Rahma Akhter

Ms. Tania Akter

Ms. Ummul Wara Adrita

Ms. Fabiha Enam

Ms. Mahreen Mamoon

Mr. Mohammad Atiqul Basher

Mr. Joseph Amit Gomes

Mr. Ikram Hasan Evan

ICBM 2019

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International Committee:

Mr. Riyashad Ahmed

Ms. Priyadarshini Dina

Mr. S. M. Raihan Uddin

Mr. S. M. Rifat Hassan

Sponsorship Committee:

Mr. Zaheed Husein Mohammad Al-Din

Mr. N.M. Baki Billah

Mr. Shamim Ahmed


Special Contribution:

Mr. Monojit Kumar Ojha

Mr. N.I.M. Alamgir

Ms. Hasina Afroz

Assoc. Prof. Dr. Mohammad Rafiqul Islam

Ms. Shadia Alam

Supporting Body:

Mr. Shamim Ehsanul Haque

Mr. Ahmed Abir Choudhury

Mr. K.M. Nafiul Haque

Mr. Feihan Ahsan

Mr. Kazi Nazmul Islam

Mr. Azharul Islam Bhuiyan

Mr. Md Nazmul Hasan

ICBM 2019

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Technical Committee

International Members

Prof. Dr. Hui-Ming Wee, Chung Yuan Christian University, Taiwan

Prof. Tzong-Ru Lee, National Chung Hsing University, Taiwan

Prof. Prem Kumar, Vice Chancellor, Malaysia University of Science & Technology, Malaysia

Prof. Dr. R. P. Mohanty, Ex Vice-Chancellor, Siksha O Anusandhan University, India

Dr. Erick C. Jones, University of Texas, Arlingon, USA

Dr. Ali Turkyilmaz, Fatih University, Turkey

Dr. Ayon Chakraborty, James Cook University Singapore

Dr. Nachiappan Subramanian, University of Nottingham, China

Dr. Ravi Kant, Sardar Vallabbhai National Institute of Technology (S.V.N.I.T.), Surat, India

Dr. Lu Qing, Logistics Institute – Asia Pacific, National University of Singapore, Singapore

Assoc. Prof. Dr. Zeki Ayag, Kadir Has University, Turkey

Assoc. Prof. Piyush Singhal, GLA University, Mathura, India

Dr. Kwang-Seok Choi, National Institute of Occupational Safety and Heath, Japan

Dr. I Gede Agus Widyadana, Petra Christian University, Indonesia

Asst. Prof. Dr. Pairach Piboonrungroj, Chiang Mai University, Thailand

Dr. Anupama Devendrakumar Masali, Lecturer, Chiang Mai University, Thailand

Prof. Ramayah Thurasamy, University of Science, Malaysia

Prof. Dr. Bishnu Prasad Mishra, Centurion University of Technology and Management, India

Dr. Gai Sin Liem, President, AIBPM

Dr. Muhammad Imran Qureshi, Director, ASIA

Assoc. Prof. Dr. Rohana Kamaruddin, Universiti Teknologi MARA, Malaysia

Assoc. Prof. Dr. Zarina Salleh, Universiti Teknologi MARA, Malaysia

Assoc. Prof. Dr. Rohana Ngah, Universiti Teknologi MARA, Malaysia

Assoc. Prof. Dr. Roshima Hj Said, Universiti Teknologi MARA Kedah, Malaysia

Assoc. Prof. Dr. Mohd Rizaimy Shaharudin, Universiti Teknologi MARA Kedah, Malaysia

Dr. Noor’ain Mohamad Yunus, Universiti Teknologi MARA, Malaysia

Dr. Erne Suzila Kassim, Universiti Teknologi MARA, Malaysia

Dr. Naffisah Mohd Hassan, Universiti Teknologi MARA, Malaysia

Dr. Siti Noorsuriani Ma’on, Universiti Teknologi MARA, Malaysia

Dr. Shatina Saad, Universiti Teknologi MARA, Malaysia

Assoc. Prof. Dr. Geetha Subramaniam, Universiti Teknologi MARA, Malaysia

Assoc. Prof. Dr. Veera Pandiyan Kaliani Sundram, Universiti Teknologi MARA, Malaysia

Dr. Ikrom Mirzarustamovich Rikhsiboev, University of Kuala Lumpur, Malaysia

Dr. Risyawati binti Mohamed Ismail, Universiti Utara Malaysia

Assoc. Prof. Sr. Dr. Mohd Nasrun bin Mohd Nawi, Universiti Utara Malaysia

Asst. Prof. Dr. A S A Ferdous Alam, Universiti Utara Malaysia

Assoc. Prof. Dr. Rabiul Islam, Universiti Utara Malaysia

Assoc. Prof. Dr. Razamin Ramli, Universiti Utara Malaysia

Prof. Dr. John Jeyasingam Thambirajah, AIMST University, Malaysia

Assoc. Prof. Dr. Gazi Md. Nurul Islam, Graduate School of Business, Universiti Tun Abdul Razak

Asst. Prof. Dr. Farhana Tahmida Newaz, Graduate School of Business, Universiti Tun Abdul Razak

Dr. Ir. Syarif Hidayat, Al Azhar Indonesia University, Indonesia

Prof. Dr. B. Chandrachoodan Nair, Institute of Technology Mayyil, India

ICBM 2019

55

External Members

Prof. Dr. Yousuf Mahbubul Islam, Vice Chancellor, Daffodil International University

Prof. Dr. Md. Golam Samdani Fakir, Vice Chancellor, Green University

Prof. Dr. H.M. Jahirul Haque, Vice Chancellor, University of Liberal Arts Bangladesh

Prof. Dr. Abdul Hannan Chowdhury, Vice Chancellor, Primeasia University

Prof. Dr. Abdur Rab, Vice Chancellor, International University of Business Agriculture and Technology

Prof. Dr. Anwar Hossain, Vice Chancellor, Northern University

Prof. Dr. Syed Ferhat Anwar, Director, Institute of Business Administration, University of Dhaka

Assoc. Prof. Dr. Syed Abul Basher, Chairperson, Department of Economics, East West University

Prof. Dr. A.K. Enamul Haque, Department of Economics, East West University

Prof. Dr. Sharif Nurul Ahkam, Director, Graduate Studies, North South University

Prof. Dr. Mohd Aminul Karim, Dean, School of Business, Independent University, Bangladesh

Prof. Dr. Mahbub Alam, Dean, School of Liberal Arts and Social Sciences, Independent University,

Bangladesh

Prof. Dr. Raisul Awal Mahmood, Department of International Business, School of Business,

Independent University, Bangladesh

Prof. Dr. Md Aynul Islam, Chairman, Department of Economics, Jagannath University

Assoc. Prof. Mr. Mohammod Akbar Kabir, Department of Economics, University of Dhaka

Asst. Prof. Dr. H.M. Emrul Kays, International University of Business Agriculture and Technology

Assoc. Prof. Md. Lutfor Rahman, Associate Professor of Economics, Faculty of Business, Northern

University

Assoc. Prof. Dr. Mohammad Rafiqul Islam, Department of Mathematics and Natural Sciences, BRAC

University

Commodore M Ziauddin Alamgir, Dean, Faculty of Maritime of Governance and Policy, Bangabandhu

Sheikh Mujibur Rahman Maritime University

Assoc. Prof. M Shahedul Islam, Chairman, Department of Management, Bangabandhu Sheikh Mujibur

Rahman Maritime University

Assoc. Prof. Lt Col AHM Yeaseen Chowdhury, Faculty of Business Studies, Bangladesh University of

Professionals

Assoc. Prof. Dr. Ziaur Rahman, Faculty of Business Studies, Bangladesh University of Professionals

Assoc. Prof. Dr. Mohammad Rabiul Basher Rubel, Faculty of Business Studies, Bangladesh University

of Professionals

Prof. Dr. Nazrul Islam, Pro-Vice Chancellor, Canadian University of Bangladesh

Prof. Imran Rahman, Special Advisor (BOT) & Dean, ULAB School of Business, University of Liberal

Arts Bangladesh

Asst. Prof. Faisal Mohammad Shahriar, ULAB School of Business, University of Liberal Arts

Bangladesh

Prof. Dr. S M Azharul Islam, Department of Physics, Jahangirnagar University

Assoc. Prof. Dr. Ireen Akter, Institute of Business Administration, Jahangirnagar University

Prof. Dr. Abul Hasnat Md. Golam Azam, Dean, School of Business and Economics, United International

University

Assoc. Prof. Khandoker Mahmudur Rahman, Director, School of Business and Economics, United

International University

Prof. Dr. Mohammed Masum Iqbal, Dean, Faculty of Business & Entrepreneurship, Daffodil

International University

ICBM 2019

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Assoc. Prof. Shakila Yasmin, Coordinator, BBA Program, Institute of Business Administration,

University of Dhaka

Prof. Dr. Mohammad Iqbal, Department of Industrial and Production Engineering, Shahjalal University

of Science and Technology

Prof. Dr. Md Khairul Islam, Department of Business Administration, Shahjalal University of Science

and Technology

Prof. Dr. Muhammad Mahamood Hasan, Department of Industrial and Production Engineering,

Shahjalal University of Science and Technology

ICBM 2019

57

International Dignitaries

Prof. Dr. Razamin

Ramli, Malaysia

Assoc. Prof. Dr.

Mohammad Basir B

Saud, Malaysia

Prof. Dr. C. V.

Gopinath, India

Dr. Rina Fitriana,

Indonesia

Prof. B.

Chandrachoodan Nair,

India

Dr. Maria Fregidou-

Malama, Sweden

Prof. Dr. Amit Mittal,

India

Dr. Naffisah Mohd

Hassan, Malaysia

Dr. Emi Normalina

Omar, Malaysia

Prof. Dr. Bishnu

Prasad Mishra, India

Assoc. Prof. Dr. Erne

Suzila Kassim,

Malaysia

Prof. Dr. Abhijit Das,

India

Assoc. Prof. Dr. Mir

Abdul Sofique, India

Assoc. Prof. Dr Siti

Noorsuriani Ma'on,

Malaysia

Dr. Mohamad Safiai

Saad, Malaysia

Dr. Tiena Gustina

Amran, Indonesia

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Documents

icbm.bracu.ac.bdicbm.bracu.ac.bd/sites/default/files/icbm-2019/...ICBM 2019 ii K M Khalid MP State Minister Ministry of Cultural Affairs Government of the People’s Republic of Bangladesh