IBM Smarter Infrastructure Conference: Citizen and consumer
perspectives Gavin Ellison (020 7012 6008) [email protected][email protected] Slide 2 Smarter transport choices 1 Slide
3 The challenge of shifting public transport attitudes 3
Perceptions of delays and congestion puts people off public
transport more than it puts them off driving. Slide 4 Attitudes to
environmental aspects of driving 4 Interest in alternatives and
concerns about driving habits are lower among those with lower
incomes. Slide 5 Reactions to rising fuel prices in the future 5
Interest in fuel- efficient cars highest among men (40-55) and
higher income groups. Slide 6 Getting on your bike 6 54% of
non-cyclists are seriously considering cycling for short journeys
in the future. A third are willing to travel in a car / bus that
took longer because of increased cycling, 39% would not. Two-fifths
of those in work or education reported that there are no secure
cycling facilities where they work / studied. 36% of people believe
there are no cycleways near them, a further 10% arent sure. Base:
3,855 UK adults Source YouGov Slide 7 Smarter home energy
infrastructure 2 Slide 8 Smart approaches to energy - awareness and
interest Base: 2,081 adults Source YouGov 8 My belief is that they
are a gimmick. Putting a number on energy isnt useful, its the
attitude in general thats important. Just 16% have used advice or
services from an energy supplier to help reduce usage. Slide 9 36%
of people are interested in home renewables, but their expectations
are challenging Base: 745 interested in renewable energy for the
home Source YouGov 9 69% try to limit heating / hot water to save
money, 24% to help the environment. Slide 10 Smarter infrastructure
that enables flexible working 3 Slide 11 Appetite for working at
home outstripping behaviour and employer willingness Base: 1,503
working adults Source YouGov 11 The 25-34s and those with young
children are the keenest to work from home. 26% think that working
from home would make a real improvement to their work / life
balance. Again felt evenly between men and women. Slide 12 Many
home workers experience technical issues that limit productivity
Base: 429 home workers Source YouGov 12 59% have access software
that links home and the office. Only 22% have access to telephone
conferencing facilities. 11% to video conferencing from home.
