IBM PPT

E-learning Solutions Unit

© 2003 IBM Corporation1

Training Employees of IBM – Through E-Learning

Submitted By: Group 6



E-Learning

“The use of technologies to create, distribute and deliver valuable data, information, learning and knowledge to improve on-the-job and organizational performance and individual development” (Dublin,2004)

E-learning means the use of new multimedia technologies and the internet to improve the quality of learning” (European Communities, 2004)



Structure of Learning organization

Classical Organization Learning Organization

Institutions Routinized; static; maintain the current organizational structure

Always in question; fluid; constantly changing; innovative

Institutional Practices

Following directions; Localized and fragmented thinking; workers responsible for own tasks; managers responsible for own section; Get the job done

Explicit and shared mental modeling; systems thinking; shared vision; team learning; dialogue generatively; personal mastery; ask: ‘how should we get the job done?’

Culture All above institutional practices taken as givens

Principles of the learning organization routinized to become unconscious action

Growth and Change

Static; lack of change Constant and continuous change



Goals Of Learning

Leverage our intellectual capital in order to grow our knowledge base

Speed the transfer of knowledge so we can solve business problems faster

Ensure that learning solutions reach the target audience and meet their needs in order

to get the desired results Link learning with business results



Implications for learning

Need for learning to be viewed in contextWhere is the organisation going?

What is my role? Performance measures required

Has learning made a difference?

How do we know? Link to other structures

Performance Appraisal

Change Management



IBM`s Vision

« We inspire, develop and enable managers to lead people to achieve their best pursuit of IBM Goals »

Drew MORTON,Director of IBM Management Development



Challenges- IBM’s Workforce

–Train managers scattered around the world

–We develop over 30.000 leaders worldwide in 165 countries



Nearly 320,000 IBMers contributing to the success of IBM

Americas 163,000

Europe, Middle East, Africa

96,000

Asia Pacific

60,000



IBM Leadership Competencies



Education Budget (2000)

Company Yearly Budget(M$) No. of Pf employees

IBM 104 325.000

HP 250 88.500

INTEL 300 85.500

ACCENTURE 504 70.000

CISCO 105 43.000



Some relevant e-learning facts

We are at a crucial stage, past the hype stage - both positive and negative hype

We have lost a number of unrealistic expectations, but we have also

lost a number of fears and doubts

There is a general acceptance of online learning today that is different from the acceptance of distance learning in the past



Some relevant e-learning facts

e-learning policy is not about promoting e-learning. It is to address the learning needs of individuals, groups, disciplines and subjects, and to find the best possible way to do that

e-learning is part of a long-term evolution of learning and learning technologies

e-learning will be part of every learning experience ...and learning will be the better for it

The future of e-Learning: realities, myths, challenges and opportunities Canada, Education Forum 2004



Balancing People and Technology

People• Pedagogy• Community• Professional Development

Technology• Applications and Tools• Content• Infrastructure as a Utility

Critical Success Factors in this change agenda are:



IBM Training of 6,600 New First-Line Managers (Basic Blue)

Phase I: 26 Weeks of Self-paced Online LearningCohorts of 24 managers

Lotus LearningSpace Forum

2 hours/week; 5 units/week

18 mandatory and elective management topics

Need minimum score on mandatory topics

14 real-life interactive simulations

LearningSpace tutor guides behavior




Phase II: In-class 5 day learning labExperiential higher order learning

Bring real-life activities from job

Focus on self-knowledge and to understand their roles as leaders and members of IBM

Harvard Business cases, leadership competency surveys, managerial style questionnaires, brain dominance inventories

Coached by a learner-colleague (teaming impt!)

Less than 1 hour of the 5 days is lecture




Phase III: 25 Weeks of Online LearningSimilar to Phase I but more complex and focuses on application

Creates individual development plan and organizational action plan

Managers reviews and signs off on these plans



Personalized Learning: The Learning Suites

LEADing@IBMLEADing@IBM

Master the Basics

Hear from Executive Leaders

Try a Simulation

Study in Depth

Assess Yourself

Learn at Work

Examine Best Practices



Learning @ IBM

Collaborative learning - e-labs- Community forums- Team rooms- Virtual conferences

Experience-based learning- Classroom / learning labs- Role playing- Mentoring

Interactive e-learning- Computer-based training- Simulations

Support and reference- Online tutorial- Webcasts- Case studies



Success Story : IBM

33,000 IBM managers have taken online courseware.

5 times as much content at one-third the cost.

IBM reported $200 million in savings in one year.

Voided $80 million dollars in travel and housing expenses during 1999 by deploying online learning.



Shift from Instructor-Led Training to eLearning

(IDC, 2001)



IBM – Then and Now

Then

Delivery Self Study via books / self-study

texts (10-20%) Classroom (80-90%) Minimal use of CBT

Organisation Education activities delegated to

major countries

Now

Delivery New 4-Tier Learning 43% now delivered by e-learning

Organisation Global Education Organisation Organisation in each country, with

centralized administration



IBM recognized with 2003 American Society of Training and Development BEST award

IBM ranked #1 in Training Magazine’s 2004 Training Top 100

IBM won 2003 CUX awards for Leadership Development and Measurement

IBM’s Basic Blue won 2000 OSTD OTTER Award for Best Internal Training Program

IBM has been honored by ASTD with several Excellence in Practice Awards and Citations:• 2004 Award - Role of the Manager@IBM• 2004 Citation - Industry Value Program Learning Initiative• 2003 Citation - Shades of Blue• 2001 Award - Managing@IBM

IBM’s Basic Blue won 2003 Sodexho Pass Award for HR

Excellence

IBM’s Basic Blue won a 2000 ISPI “Best Practices”

Award

IBM is recognized for innovative learning and management development programs



Comparison eLearning and traditional classroom

Traditional Classroom E-Learning

Classroom Physical, time and location dependent

Unlimited, anywhere, anytime

Content TextbookVideoProjector slides

Simple text, audio, animation, video, printed and online resources, collaboration

Personalization One learning path Pace and path determined by learner

(PrimeLearning, 2001)



Blended Learning Advantages for IBM

1. Greater consistency of language, knowledge, and corporate culture across the globe

2. Blended approach to training now replicated in other units

3. Market it’s e-learning design

4. Cross functional understanding & teamwork

5. No risk trials and simplicity helps



Blended Learning Advantages

1. Course access at one’s convenience and flexible completion

1. Reduction in physical class time

1. Promotes independent learning

1. Multiple ways to accomplish course objectives

2. Increased opportunities for human interaction, communication, & contact among students

1. Less time commuting and parking

1. Introverts participate more



Benefits and Implications

§ Shy ,open up online

§ Minimal off task

§ Students can generate lots of info

§ Minimal disruptions

§ Extensive E-Advice

§ Excited to Publish

Use async conferencing

Create social tasks

Use Async for debates; Sync for help, office hours

Foster debates/critique

Find Experts or Prac.



Blended Learning Disadvantages

1. Procrastination, procrastination, procrastination

1. Students have trouble managing time

1. Problems with technology at the beginning (try too much)

2. Can be overwhelming or too novel

3. Poor integration or planning

4. Resistance to change

5. Good ideas but lack of time, money, & support



Questions ??????????

Documents

IBM PPT