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© 2013 IBM CorporationIBM Recruitment, Growth Markets
Recruitment Transformation
Sep. 10, 2013HR, IBM Korea
© 2013 IBM Corporation2
Recruitment Landscape TODAY
� Recruitment Industry Trends � Recruitment Technology Trends
Reference Source: Recruiting Headlines, Trends and Next Practices-ERE 2012.
– War on Talent continues in the
midst of mixed hiring projections
and amid economic uncertainty
– Internal and International hiring is
on the rise,
– Emergence of social recruiting
particularly with the use of social
media (LI, FB, TW, YouTube,
Referral (Talent Vine) etc.
– Passive Recruitment is becoming
more and more important
– The mobile platform for recruiting
– LinkedIn becomes #1 in social media
– Online candidate assessment
becomes more common
© 2013 IBM Corporation3
Recruitment Transformation Journey
RecruitmentRecruitmentTransformationTransformation
University Hiring
Interview the IBM Way
Social Recruiting & Candidate Attraction
IBMer Assignment Agency
Operational Efficiency/ Process and Tools
Transformation On going
Passive Hiring In House Agency &
Candidate Research Centre
Move from “transactional” / volumes approach to a more comprehensive strategy, focusing also in passive hiring, building relationships with potential candidates, leading in social recruitment,
transforming selection, candidate experience and maximizing internal cross/border recruitment.
© 2013 IBM Corporation4
Overhaul IBM’s approach to graduate selection, hiring and development through innovation and best practices
Represent one IBM view with strong employer brand eminence on campus
Cohesive and standardized approach to University Hiring
Increase vitality hires, decrease voluntary attrition, accelerate career progression with skills development
University Hiring
© 2013 IBM Corporation5
IBM Korea Recruitment page
Social Recruiting & Candidate Attraction
© 2013 IBM Corporation6
Facebook Integration - IBM Korea Jobs
Social Recruiting & Candidate Attraction
© 2013 IBM Corporation7
LinkedIn Reach
Social Recruiting & Candidate Attraction
© 2013 IBM Corporation8
As recruiters, how are we currently using LinkedIn?
� Add Connections
� Search Profiles using Keywords
� Send InMails
� Post Jobs through Status Messages
Social Recruiting & Candidate Attraction
© 2013 IBM Corporation9
IBM LinkedIn Corporate Page
Social Recruiting & Candidate Attraction
© 2013 IBM Corporation10
Social Referral Tool
Social Recruiting & Candidate Attraction
© 2013 IBM Corporation11
- Globally integrated, high skilled recruitment team dedicated to proactive talent
identification.
- Skilled GEO professionals focused on maintaining high touch relationships with
skills communities.
- Supported by a hub based research organization, providing market intelligence and
insight for future demand planning and reaching new depths of passive resources
Passive Hiring - IHA & CRC
In House Agent & Candidate Research Center
© 2013 IBM Corporation
What NEVER changes
•Principle :
The best predictor of future
performance is a person’s
past related behavior
•IBM competency / Job related
expertise
•Ask behavior based, open-
ended questions
•Use BAR (Background – Action
– Results) for deeper probing
What EVOLVES
•Complete IBMer :
Incorporating IBM Character &
Values
•Ask Situational (hypothetical)
questions
•Huge focus on selling IBM and
setting realistic expectation
•Redesigned interview Portal with
mobile accessibility / Simplified
interview evaluation forms
(mobile version)
•Mandatory Certification Program
Behavioral Based Structured Interview Interview the IBM Way
Interview the IBM Way
12
© 2013 IBM Corporation1313
The right IBMer
Sourcing options
HR Partner
Demand opportunity
= a way to tap the IBM Talent pool
The IBMer Assignment Agency provides hiring managers with access to strong
performing IBMers who intend to build and deploy their expertise across geographies
and business units to drive exceptional client experience and further IBM’s
leadership as the preeminent Globally Integrated Enterprise.
For managers
� Provides a flexible and agile
approach to match client and
business demands with
IBMer expertise
� Gives immediate access to
IBM’s global talent pool
For IBM =
� Provides the right expertise,
aligned to the right
opportunities at the right time
� It integrates IBM’s global
capabilities in support of the
client
IBMer Assignment Agency
© 2013 IBM Corporation14
IBM HR Learning Introduction
14
Sep. 10, 2013HR, IBM Korea
© 2013 IBM Corporation1515
Bringing the “learning to the work”
IBM’s learning today environment
� is Employee self service driven,
� provides access to both formal and informal learning,
� provides for participation in blended learning programs: instructor led, virtual classroom,
and multiple types of web based training for which IBM has been widely recognized.
SHIFT: from
Bringing the “worker to the learning.”
to
Bringing the “learning to the work.”
© 2013 IBM Corporation1616
Learning Mission
� New Leaders
� Emerging Leaders
� Leadership Development
Modules
� Leading Leaders: Upline
Program Accelerator
� New to Sales
� Sales Teams /
Sales Leaders
� Existing Sales
Professionals
� Financial Selling
� New Employee
� Experienced Emp
� Employee Learning
� Enablement for
Career
Development
16
IST HR Learning’s mission is to deliver innovative enterprise-wide learning programs that add value to the business while also employing innovating delivery techniques to improve overall productivity.
They are aligned to provide learning offerings in areas of Leadership Development, Professional Development, Sales and Technical Learning.
� Project Mgmt
� IT Architecture
� IT Specialist
� Consultant
� Technical
Leadership
Sales
Learning
Sales
LearningLeadership
Development
Leadership
DevelopmentTechnical
Learning
Technical
LearningProfessional
Development
Professional
Development
© 2013 IBM Corporation17
Leadership Development
� The Leadership Development pillar educates, develops, and inspires IBMers so
that they have the attributes required to successfully assume increasing
leadership responsibilities.
� IBM’s top priority is the development of our people and investing in our future
leaders – so we have programs that span our entire leadership population, from
our newest managers to our most senior leaders.
17
© 2013 IBM Corporation18
Professional Development
� Professional Development Learning pillar delivers learning programs and
activities that build organizational capability and enterprise knowledgeEand of
course enables IBMers to better support our clients as well as developing their
own careers. Some examples include:
– Helping to assimilate new hires into the IBM organization through our comprehensive induction and
integration curriculum called Succeeding@IBM
– Developing the IBM Competencies, which are the attributes that have been identified as critical to
every IBMer’s success
– Assisting IBMers in their personal career growth through the development and implementation of
programs like CareerSmart
18
© 2013 IBM Corporation1919
1. Embrace challenge
2. Partner for client’s success
3. Collaborate globally
4. Act with a systemic perspective
5. Build mutual trust
6. Influence through expertise
7. Continuously transform
8. Communicate for impact
9. Help IBMers succeed
IBMers at Our Best : Our Competencies
© 2013 IBM Corporation20
Technical Learning
� Technical Learning pillar delivers learning programs and activities to build
strong technical skills, including Consulting, Project Management and IT skills
to better support clients across the globe.
� Accelerating Business Acumen & Technical Leadership capability,
including future pipeline of technical leaders.
� Establish a vibrant technical community, across all technical roles and
business units.
20
© 2013 IBM Corporation21
Sales Learning
� Sales Learning focuses on developing the expertise of IBM sellers, to close skills
gaps, accelerate productivity and enable sellers to grow profitable revenue.
� Our programs are designed to support sales leaders, sales teams and sellers
across all lines of business and all experience levels to be eminent by delivering
client value and driving business results.
21
© 2013 IBM Corporation22
IBMers enjoy personalized targeted learning
Career Development Suite: We deliver targeted recommendations based on the
employee’s job role, business unit, country, interests, language, industry, work
tasks and other demographic data
Expertise Assessments: We deliver targeted recommendations to close
identified skill gaps based on the employee’s skills assessments
Career development framework: We deliver targeted recommendations based
on capability assessments that promote client-valued capability development over
the course of one’s career
Key learning designs and programs: We personalize program experiences to
improve learner engagement. Examples include:
• Leading@IBM for executives, managers and other leaders
• Succeeding@IBM orientation for new employees
• Global Sales School for new sellers
© 2013 IBM Corporation23
IBMers can find essential ingredients for growing their careers, and building and sustaining a company of experts, in three career tiers.
Job Role Expertise:
Develop deep skills and expertise specific to a particular job
Employees use a tool to assess their skills and close gaps between current skill levels and their targets
Career Capabilities:
Build a broad set of capabilities to advance a career
Employees develop client-valued capabilities, document their progress, and apply for progression in the framework
IBM Competencies:
Demonstrate the leadership that distinguishes IBM
Employees grow and document their progress in unique leadership competencies that are differentiators for IBM
++Expertise Capabilities Leadership
23
© 2013 IBM Corporation24
Experiential-based learning is an integral part of career development at IBM
Blue Opportunities:
� A formal program that provides employees the opportunity to explore, create and participate – on a part-time basis – in experiential, work-based learning assignments
� May include short term learning activities such as stretch assignments requiring a few hours a week for a short period of time, job shadowing, cross-unit projects, mentoring, or job rotations
� Provides structure and guidance on how to create and participate in unique learning opportunities
� Provides a way to:
•development skills, build competencies and capabilities
•broaden knowledge in a particular area
•gain exposure to a potential career or job choice
24
© 2013 IBM Corporation25
� All employees are encouraged to have a mentor
� Emerging leaders in the pipeline are assigned a mentor
� All executives have a mentor and are encouraged to be mentors
� Provide technology-enabled mentoring through social media
Global Mentoring is an important career development element and key in developing tomorrow’s leaders
25
© 2013 IBM Corporation26
The Corporate Service Corps provides another avenue for personal growth to employees
� A global training ground to develop leaders in strategic emerging markets
� Offers short-term assignments that engage IBMers with communities, governments and non-governmental organizations
� Work at the intersection of business, technology and society
Enable IBMers to enhance their expertise and careers within a globally integrating economy
26
© 2013 IBM Corporation27
20 hrs
20 hrs
6 hrs
Formal Learning
in Talent@IBM
2 business books
1business article per month
12 hrs
2 ILX browse sessions
4 hrs
webcasts
12 hrs
1 mentoring session
or manager
development
per month
27
© 2013 IBM Corporation2828
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