IBM Business Analytics software Customer Reference Deck ...d2oqb2vjj999su.cloudfront.net/users/000/085/180/... · on IBM Business Analytics software. The Company generates a huge

© 2013 IBM Corporation

IBM Business Analytics software for Banking

Customer Reference Deck Electronics

© 2013 IBM Corporation2

The smarter electronics company: business requirements for success

Build dynamic value chain

Create innovative products

and services

Provide differentiated

innovated customer

experience


Create innovative products and services


Solution components:

IBM Cognos BI

The need

The Company is a supply chain management and electronic

manufacturing partner, With over 130,000 employees at more than

60 facilities across the globe, the company generated revenues of

$17.1 billion in 2012. The Company wanted to transform its finance

data into a catalyst for problem-solving. Using analytics to translate

the data into business insight and action. Spreadsheet-based

reporting processes were no longer providing the degree of insight

that the business needed to maintain a rapid rate of growth.

The solution

The Company built a comprehensive suite of analytics tools based

on IBM Business Analytics software. The Company generates a

huge amount of data in a host of different systems at its production

facilities. Collecting and analyzing this data was a huge challenge,

and mostly relied on manual, spreadsheet-based processes.

Real business results

Reduces the monthly financial close from 12 days to just eight –

a 33 percent improvement.

Enables self-service analytics, reducing the reporting

requirements of the finance teams by 70 to 80 percent.

4

Reduced the reporting requirements of the finance teams by 70% to 80%

A Supply Chain Partner

"The development and deployment of

our systems is allowing us to unlock the

potential in our data assets to drive

business insight, with the goal of

creating an information competitive

advantage."

- Client



IBM Cognos BI

IBM Tivoli

IBM WebSphere

The need

The companies campus consists of 3.2 million square feet of space

and has over 35 interconnected buildings, including manufacturing

facilities, testing labs and office building. Commercial property

owners face significant challenges in maintaining the reliability and

profitability of their facilities, while demonstrating environmental

responsibility to combat rising energy costs.The Data Center lacks a

way to manage energy use and gain crucial insight into the condition

of assets.

The solution

Tivoli products tackle data warehouse, business service manager

and monitoring functions. Business intelligence and statistical

analysis are performed with IBM Cognos Business Intelligence, and

the solution includes Johnson Controls software for system data

integration and carbon management.


Delivers an eight percent annual savings from the equipment’s

operating costs based on pilot program observations.

Increased staff productivity while reducing operational costs

Improved asset reliability and equipment life span.

5

Delivered 8% annual savings from equipment’s operating cost on pilot program

R Data Center

“The solution for Smarter Buildings will

help usfind and address opportunities

that were previously invisible to us.”

—client


European computer gaming company

Stores and reports on millions of records quickly and efficiently


IBM Cognos TM1

IBM Cognos BI

The need

In order to effectively market to its growing gaming client base, a

large electronics company sought to capture information from its

download database to analyze customer behavior and interests and

gain deeper understanding into user behavior.

The solution

With IBM Cognos BI software, the company launched its virtual

intelligence platform, an enterprise-scale information management

engine. The solution takes real-time feeds from multiple sources,

performs on-database analysis, and distributes reports and

dashboards using automatic prompt controls.


Provides a deeper understanding of the customer for more

effective marketing efforts through on-database analysis and

automated reporting.

Stores and reports on millions of records with minimal response

times. distributes reports and dashboards through event

management notifications when business conditions occur that

require immediate action.

6

“Our company uses IBM Cognos

Business Intelligence BI software and

Web tracking to take real-time feeds

from multiple sources, performs on-

database analysis, and distributes

reports and dashboards using automatic

prompt controls”

-Manager, European Computer Gaming

company, Europe


A Global electronics manufacturer in Seoul Korea

Helped enable near real time insight in to energy consumption patterns


IBM SPSS

IBM System X

IBM DB2

IBM Websphere

IBM GTS

The need

The company is one of the four different business entities that make

up this electronics conglomerate. Energy saving and efficient

operations have emerged as serious issues for companies that wish

to save money and resources. But the majority of companies don’t

have the technical skills to effectively manage energy consumption.

The company decided to develop a solution that could use business

intelligence (BI) to help customers proactively manage facilities with

scenario and near-real-time modeling.

The solution

The solution captures energy data from sensors monitoring heating,

venting and air conditioning systems, boilers, inside temperature,

outside weather conditions, humidity and other factors related to

energy consumption. The sensor and meter data is captured into a

single database, created with IBM DB2 software, and fed to an

analytic module based on IBM SPSS software and i-BEE software

for data mining.


Helped enable near-real-time insight into energy consumption

patterns.

Empowered companies to set ideal energy consumption profiles

based on factors such as weather, energy prices etc.7


A global appliance manufacturer

Reduced its monthly statistics prints by 57%


IBM Cognos BI

The need

The existing reporting system at a large domestic appliance vendor

in Austria in Salzburg was unable to keep up with company growth

and the increasing demand for information. The business needed a

modern information management solution. Furthermore, the

company needed to replace a self-programmed customer

information system used by the field sales force that had become

impractical to maintain, lacked technological flexibility and did not

offer adequate analysis capabilities.

The solution

IBM was able to deliver exceptional reporting and analysis

capabilities, as well as a system that could be easily integrated

within the existing environment at the company. Using workshops as

medium to enable employees IBM was able to create a good

knowledge base for IBM Cognos BI software. The software has

analysis capability required by the company.


The company gained faster, more reliable, automated creation

and distribution of field sales reports, sales figures by category,

detailed analyses, and more.

Sales function reduced its monthly statistics prints by 57%

8

“Thanks to the implementation of the

IBM Cognos analysis solution, the

company’s internal sales department

has managed to reduce its monthly

statistics prints by 57 percent.”

-IT/Org Manager


An office appliance makerIncreased revenue by USD104.93 million in the first year


IBM SPSS

The need

An office appliance maker in Japan concentrates on delivering

multifunctional peripherals in a global marketplace. The prototype

production line needed to measure and insure the levels of

illuminance, brightness, and color tones. The company wanted to

standardize product quality before going to mass production.

The solution

The company selected IBM SPSS software, which performs

analysis of production processes. The test included using actual

process data and conducting a series of analyses using IBM SPSS

software, was implemented to promote automation of the analysis

process.


Improved manufacturing process quality, automates prototype

process analyses and optimizes processing, helping it increase

revenue by USD104.93 million in a new business area.

Increased revenue by USD104.93 million in the first year of the

new flat-panel product line.

Helps standardize the mass production of high-quality displays

by analyzing more than 300 production line variables.

9


A consumer-electronics company in the United States

Provides with superior results for specific projects and business goals


IBM SPSS

The need

This company was founded in 1976, employs more than 72,000

people and in 2012 reported revenue in excess of USD156.5 billion.

Tremendous growth of the company with tremendous challenges in

terms of keeping pace with its legacy systems. The scale and

growth of new products and new markets demanded that the

company address this in a scalable and consistent approach.

The solution

The client adopted IBM SPSS software to determine and correlate a

variety of information it gathers from custom systems used for its

online store and channel-sales systems.


The company is growing, a major theme at the client is "return

on time," and this tool provides it with superior results for specific

projects and business goals.

The SPSS software will improved productivity significantly,

allowing both veterans and new-hire analysts to run models and

prepare data using a common analytical process.

10


A global IT networking company based in united states

Effectively combines data on selected energy prices and controls temperature


IBM Cognos BI

The need

The client employs more than 70,000 people and generates an

annual revenue of more than USD40 billion. Uses an internally

developed web-based reporting structure, which included statistical

information, to measure the effectiveness of these solutions.

However, it could not use the information generated in the context of

the solutions for in-depth analysis. The effective use of such

information - along with relevant external information - required

advanced information management and analytics tools and

capabilities.

The solution

To achieve its goals IBM Cognos BI software provided a broad

range of analytics capabilities for the client, allowing it to generate

solution-relevant dashboards and reports to explore data in any

combination and over any time period.


Monitor data coming from the various building sensors in real-

time.

Effectively combine the data from within the building with

selected external information such as energy prices and weather

to control the temperature and the energy sources.11


An electronics company in Tokyo

Reduced the lead time required for creating analytics spreadsheets by 60%


IBM Cognos BI

The need

The client designs and manufactures memory chips used in mobile

phone devices. Diversification of business operations made it

difficult for the company to handle data management and analysis,

including developing business plans and managing business

performance against forecasts. The company needed to be able to

continue creating profit and loss spreadsheets from a

comprehensive viewpoint so management could make informed

decisions.

The solution

The client installed IBM Cognos software to conduct business

analytics based on financial data, optimized planned value and easy

and rapid simulations. The new solution has an in-memory online

analysis processing (OLAP) database with real-time read and write

capabilities and complex calculation logic.


Reduced the lead time required for creating analytic

spreadsheets by 60%

Business units can now review how they should submit official

business plans after making adjustments.

12


A computer-technology manufacturer in the United State

Quantified statistical analysis for its marketing campaign across 50 countries


IBM SPSS

The need

The company builds IT products, primarily focusing on

semiconductor chips and processors reported net revenue of

USD54 billion. Was facing the challenge of a new campaign to

launch a new product . The effort promised to be the largest

marketing undertaking the company had faced in nearly a decade.

To capitalize on the potential of new media to drive higher visibility.

The solution

The client turned to IBM for a customer-analytics solution built on

IBM SPSS software. IBM SPSS software is being used to help

identify and improve sales forecasting while minimizing sales cycles.

In addition, value is added through personalized up-selling and

cross-selling.


Gained the ability to unite disparate statistical data and provide

consistent marketing models for different global markets.

Able to quantify statistical analysis for its marketing campaign

spanning video, web and print media from 50 countries across

26 languages.

13


A software provider in South Korea

Increased product quality and lowered operating costs


IBM Cognos BI

The need

Based in Seoul, South Korea, provides software solutions,

consulting and services to help manufacturing companies reduce

costs, increase efficiency and improve product quality. When

customers needed analytic reports on their production cycles, they

had to send requirements to their IT departments and wait roughly

five to seven days for results. These delays impeded responses to

changing market conditions and, ultimately, limited profitability.

The solution

The client integrated the IBM Cognos software into its new software

offering, which customers use to quickly integrate and analyze data

from every phase of the manufacturing process.


Successfully enhanced its manufacturing-management solution

with advanced analytics and, in turn, enabled customers to

deliver real-time business insight to staff at all levels.

They can use the insight to anticipate needs in each phase of

manufacturing process and to optimize processes for greater

profitability.

Increased product quality, greater productivity and lower

operating costs, the client increased its own competitiveness.

14


Provide differentiated innovated customer experience



IBM SPSS

The need

The company provides blood glucose monitoring systems used by

diabetes patients, doctors and labs worldwide. It must analyze

laboratory and clinic testing data to gain actionable insight into

manufacturing processes, in order to produce a high volume,

disposable product, which is cost-effective to manufacture and yet

also technically very precise and safe for the end user.

The solution

The company is using analytics software from IBM SPSS to

continually assess product quality throughout the manufacturing

process. This allows any defects to be identified quickly and

corrected before the product is released into full production,

protecting both resources and the customer.


Increased the number of lots that pass testing from 92 percent to

97 percent

Reduced to 12 hours or less the amount of time to detect an

issue in manufacturing

Improved collaboration and communication between

manufacturing facilities, increasing product quality

16

Increased the number of lots that pass testing from 92% to 97%

A Leading Medical Electronics Manufacturer

"We use IBM SPSS analytics software

to address the entire analytical process

- from planning and data preparation to

analysis, reporting and deployment of

the insight obtained to aid decision

making during the manufacturing

process (...) As a result, we increased

yield for the company from 92 to 97

percent, by increasing the number of

batches that passed release testing. It

truly is the lifeblood of product quality at

the company."

- Client



IBM Cognos BI

IBM Rational

IBM WebSphere

The need

Headquartered in Armonk, New York, the company operates in

more than 170 countries and generates nearly USD104 billion in

annual revenue. A major challenge in crafting a successful

marketing campaign is tactic audience creation, a process that

involves many loosely connected efforts to pull together criteria input

for demographics, products, interests and suppressions from

disparate databases.

The solution

The new marketing platform uses IBM Cognos BI software with an

operational reporting portal embedded in the user interface of IBM

Unica technology. This portal provides users with access to real-time

program information, such as clickthrough rates and campaign

responses.


Reduced campaign execution time from two to six weeks to one

day, a more than 90 percent reduction.

Generated up to a sixfold response improvement for nurtured

email responses and increased the open rate by 50 percent.

Cut the time required for creating response handling and landing

page URLs from 30 days to under two hours (less than 1 percent

of previous levels) 17

Reduced campaign execution time by 2 to 6 weeks, more than 90% reduction

Information Company

“It truly is a transformational platform. It

is helping us become not merely

‘market-driven,’ but ‘individual driven’ as

we personalize messages for each

particular responder. That’s

tremendously powerful.”

- client


A pioneer in the field of digital audio and video production

Ensure on-time customer shipments by identifying internal bottlenecks etc.


IBM Cognos TM1

IBM Cognos BI

IBM SPSS

The need

An early pioneer in the field of digital audio and video production

technologies enjoyed a pattern of continuous growth, the company

lacked a streamlined and integrated process for inventory and

financial planning, making it difficult for the company to deliver the

right products to the right customers at the right time. The company

sought a new solution that would provide flexible views of its data, a

user-friendly interface and a high level of integration with other

internal systems.

The solution

The company worked with IBM to develop a new financial system

with IBM Cognos TM1 software at its core, gaining a comprehensive

enterprise planning environment to help it create budgets, forecasts

etc. IBM SPSS was used in conjunction with IBM Cognos TM1

software to perform statistical analyses of historic demand -

including the effect of seasons and promotions - to better predict

demand and improve forecast accuracy for supply planning.


Helped ensure on-time customer shipments by quickly

identifying internal bottlenecks and providing optimized problem

resolution strategies.

18


A leading HVACR provider in the united states

Reduced warranty claim processing times by 20 to 30%


IBM SPSS

The need

The client is a world leader in heating, ventilation, air-conditioning

and refrigeration (HVACR) systems. Processing claims was labor-

intensive and slow. Widespread product defects went undetected for

too long, causing expensive delays in recalls. And the company was

vulnerable to fraud and financial losses. For all the data generated

by the warranty systems, was unable to unlock the insights within.

The solution

The solution was implemented in multiple phases by IBM. The IBM

SPSS team developed the propensity models for the company’s

warranty claims and customized IBM SPSS software to support

Weibull analysis. This type of analysis enables the client to predict

product life span, reliability and probability of failure at specific

times.


Reduced warranty claim processing times by 20 to 30%

increasing internal efficiency and boosting customer satisfaction.

Enabled the company to identify fraudulent claims prior to

payment and minimize financial losses.

Reduced support personnel required to maintain multiple

warranty systems by 5 to 10%, eliminating duplicate efforts and

lowering costs.19


A major medical-device manufacturer

Expected Return on Investment of 750 percent based on pilot test results


IBM SPSS

The need

A major medical-device manufacturer in the United States With

USD12 billion in global sales, is a leading manufacturer of medical

devices and supplies. The sales and marketing operations team

recognized that it would be a complex challenge to improve

salesforce effectiveness. The company needed an intelligent, data-

driven solution that would help it overcome the challenges.

The solution

To address its need, the sales and marketing operations team saw

the opportunity to combine IBM SPSS software with its own IBM

Cognos software-based business analytics environment to enable

the team to provide field sales and marketing personnel with a more

efficient and evidence-based model for engaging the right prospects

with the best offers to improve the odds of success.


Expected ROI of 750 percent based on pilot test results.

Anticipated increase in revenues, conversion rates and

salesforce productivity by focusing resources on high-value

accounts uncovered through analytics.

Improved ability to identify new accounts that have a high

probability of purchasing.20


A information and communication-technology company in Tokyo

Gained insights into customer preferences and increased customer loyalty


IBM SPSS

The need

The client is a provider of information and communication-

technology products, services and solutions for the global

marketplace, the company earned USD 54 billion in consolidated

revenue. With a vision to become a valued and trusted business

partner that customers rely on for solutions across the IT landscape

and lifecycle, the client sought an advanced solution for maintaining

strong customer relations.

The solution

The client first designed a Web-based customer survey for collecting

information on customers’ life styles and preferences. Next, it

launched the survey and gathered responses. Using IBM SPSS

software, the client analyzed both customer data and survey data

and built a customer-segmentation model based on the analyses.


Gained greater insight into its customers and their preferences.

The client used the new level of information to hone its

customer-facing communications and services, and ultimately

led to increase customer loyalty.

21


Build dynamic value chain



IBM Cognos BI

The need

M Corporation is headquartered in Kyoto, Japan, with more than 500

subsidiaries and affiliates around the world including locations in

London, Düsseldorf, Milan, Madrid, Amsterdam and Paris.

Mitsubishi Corporation had a decentralized organizational structure

based on a proven concept that enabled individual profit centers

distributed throughout Europe to plan their business independently

within a specified scope.

The solution

After assessing the market, M decided that IBM Cognos software

was the best fit. It chose Cognos software for its compatibility and

simplified integration capability with the existing infrastructure made

up of an SAP enterprise resource planning (ERP) system and IBM

Cognos Business Intelligence software. The client also integrated

Cognos software with the Microsoft Excel software, allowing users

to work with a familiar interface and standardized formats.


An expanded reporting system to help ensure smooth

distribution of information to all groups for planning purposes.

A reduced IT department workload by allowing preconfiguring of

reports based on requirements of different user groups.

23

Expanded reporting systems to ensure smooth distribution of information

M Corporation

We were convinced by the

functionalities of IBM Cognos TM1. As

well as optimising our planning process,

the solution handles large volumes of

data easily and practically at the touch

of a button, thus creating the

foundations for flexible planning and

target-performance comparisons.

-Client


Global Manufacturing Corporation

Enabled over 95% on time delivery on supply chain management


IBM Cognos TM1

IBM Information management

IBM Rational

IBM Tivoli

IBM WebSphere

The need

As a comprehensive manufacturer of over 20 thousand types of

lighting equipment, such as LED light bulbs, this global

manufacturer “Global Lighting” is operating multiple production and

sales offices across the country. It maintains business relationships

with suppliers, partners and related domestic and international

companies and it has a business model which consists of various

processes.

The solution

A single, integrated supply chain management system creates a

virtualized supply chain view that allows managers to see weak

links, predict potential problems, and then make corrections to

optimize any number of processes. The client implemented IBM

Cognos TM1 which supported the companies needs.


Visualization and simulation of production enables the company

to manage production of over 20,000 items, while lowering its

“missing goods rate” to only a few percent.

Enabled over 95% on-time delivery on supply chain mgmt.

Enabled the company to find the right mix of domestic and

overseas manufacturing and sales facilities for various products,

creating a competitive advantage for the company. 24


A electronics company in the United States

Identified several million dollars in high-probability revenue opportunities


IBM Cognos BI

The need

The company functions as the US and Canadian hub for branding,

marketing, sales, service, product development and R&D

operations. The company had an outstanding and successful

salesforce responsible for selling laptops and associated products.

But despite its record of success, the client was convinced that

significant opportunities for additional laptop and associated product

sales were yet to be uncovered within its existing accounts.

The solution

The client engaged IBM Software Services to assist with

implementing a four-month business analytics pilot project using

IBM Cognos Business Intelligence software at its clients division.

The pilot took data from four sources, including master data, and

integrated these sources to build conformed master data.


Yielded more than USD1 million in incremental revenues by

capitalizing on newly uncovered opportunities

Identified several million dollars in high-probability revenue

opportunities

Improved management efficiency by gaining the ability to track

channel-partner activities and progress

25


A leading electronics manufacturer

Reduced the wait for Key performance Indicators information by 50%


IBM Cognos TM1

The need

This company is one of the world leaders in electronics with over

30,000 employees and 14 plants worldwide. Delays in the

electronics industry can be disastrous. If a product ships in January

instead of November, the two-month gap can mean the difference

between a year in the black or in the red. The company wanted help

ensuring that it gave decision makers the information they needed to

act in a timely manner.

The solution

The company engaged an IBM Business Partner to implement a

new KPI management system based on IBM Cognos TM1 software

to measure and analyze the performance during each stage of the

semiconductor supply chain. With IBM Cognos TM1 software, the

company can now analyze information to produce a definitive list of

KPIs, assessing both existing KPIs and determining whether others

were needed.


Increased the speed of KPI creation and updates by five times.

Reduced the wait for KPI information by 50 percent.

Enabled self-service report creation, dashboards and mobile

capabilities for busy executives

26

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IBM Business Analytics software Customer Reference Deck ...d2oqb2vjj999su.cloudfront.net/users/000/085/180/... · on IBM Business Analytics software. The Company generates a huge