www.organicfoodiberia.com

IBERIA’S FIRST ORGANICTRADE SHOW

Welcome to the biggest organic region in Europe Organic Food Iberia is the excitingnew trade event dedicated to pro-moting the organic food and wineindustry to key organic buyers fromthe Iberian Peninsula and acrossEurope. Organic Food Iberia is anevent with sound organic and sus-tainable principles, promoted inclose consultation with the organicindustry to establish itself as thedefinitive networking, educationaland business event of the year.

Organic Food Iberia will feature hundreds ofexhibitors, regional and international pavilions,keynote speakers, a conference, opinion formersand discussion panels presented by the leading fig-ures in the industry. The event will be co-locatedwith Eco Living Iberia, an event that will showcasenatural & certified organic beauty plus eco and eth-ical products.

The Iberian marketSpain has more land allocated to organic farming thanany other country in Europe. It has a total of 2MHectares devoted to organic. This makes Spain thebiggest organic and ecological producer in Europe andthe fourth in the world with a total of 40,000 operators.

Consumption of organic in Spain is increasing rapid-ly, with an annual growth rate of around 20%.Furthermore, food exports are one of the principalearners in Spain. There is also a significant growth of2.5% in the export of organic wine, during the last year.*

The Spanish population is 47 million and Portugalhas 10 million inhabitants. Whilst the organic market inPortugal is at an earlier stage of development, thereare currently 4000 producers and increasing consump-tion of organic.

With a major international marketing campaign anda hosted buyer programme, this will be the first fullyprofessional international organic trade fair to be host-ed in Spain.

(*Source: The Ministry of Agriculture Spain).

‘‘Having a professionalfair in Spain specificallyfor organic agrifoodproducts is one of theactions included in theNational Strategy ofEcological Production2018-2020, prepared bythe Ministry ofAgriculture. For this reason, we are pleasedthat it will launch in2019. By holding the fairin Madrid, it will bringtogether producers fromacross the IberianPeninsula, with all itsgreat diversity and potential.”

FRANCISCO JAVIER MATÉ, SUB DIRECTORGENERAL – DIFFERENTIATED QUALITY ANDORGANIC AGRICULTURE AT SPANISHMINISTRY OF AGRICULTURE

‘‘It’s time for Spain to have a dedicated meeting point betweenproduction, industry andmarketing that reflectsthe growing increase inorganic consumption,which will be facilitatedby Organic Food Iberia in Madrid 2019. This fair will be a safe bet forthe future.”

ÁLVARO BARRERA, PRESIDENT OF THEORGANIC VALUE ASSOCIATION, CAAE (ECOVALIA)

Supporters...

Organic valuesThe organiser behind the event, Diversified Communications, is a successful publisher and event organiserwith its roots in the natural and organic movement and has become one of the most successful organisers oftrade shows for the sector, including Natural & Organic Products Europe in London, Nordic Organic FoodFair, Natural Products Scandinavia in Sweden and Naturally Good in Australia. In addition, DiversifiedCommunications publishes Natural Products Magazine, Natural Products Online and Natural ProductsGlobal. It is a family owned company with strong ethical principles.

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Organic Food Iberia is a serious business platform for you to grow your business - not just in Iberiabut internationally too. This will be the first ever entirely professional Organic Trade Fair in Iberiashowcasing the best produce of the Iberian Peninsula where you can meet buyers face to face,increase your brand awareness and promote your products.

The show will benefit from our established network of European senior buyers and decision mak-ers from our existing shows, who we will invite to the show as VIPs and hosted buyers. In addition,we will run a high profile, six-month multi-channel marketing campaign in Spanish, Portuguese andEnglish to attract selected international buyers.

With many years of experience organising very successful trade shows, wepride ourselves to be the perfect match maker bringing the perfect buyer toyou – this is an opportunity not to be missed!

We also offer a wealth of free marketing supportto all exhibitors to promote their products to buy-ers and retailers before the show through PR,blog posts, direct mail, digital marketing andsocial media. With many years of experience,we have an international marketing team witha flair for great creativity to engage yourprospect buyer.

Reasons to exhibit

The Innovation Zone & Organic Awards IberiaDedicated to products launched in the last 12months, this hugely popular feature is whereexhibitors can showcase their latest products andinnovations to buyers. Visitors and special guestswill vote for their favourite products from across12 categories and winning products will then goon to be announced at the Organic Awards Iberiataking place on the first day of the show.

Regional and International PavilionsThe pavilions bring together organic producersfrom throughout Spain and Portugal and the widerworldwide organic food sector. They will also bringa wealth of high profile guests who come to seetheir exciting and innovative products.

The Organic TheatreFeaturing thought leaders, opinion formers andpioneers from the industry, these educational sem-inar sessions will give crucial insight into the latestdevelopments in the organic industry both locallyand internationally. This high-quality programmeis free for all attendees and runs over both days.

VIP and Hosted Buyer ProgrammeThe VIP Programme is aimed at key trade buyersfrom the Iberian region plus from across Europe.Through collaboration with media partners,exhibitors and associations, we provide a dedi-cated campaign to get them to the show and willinvest in a Hosted Buyer Programme to ensurethe most important buyers are at the show.

What’s happening at the event?

The launch of Organic Food Iberia is as a directresult of requests for a high profile internationaltrade fair for the Iberian Peninsula, which canproperly reflect the importance of the region onthe international stage. The launch followsmonths of research and consultations with keystake holders, including exhibitors, trade-buyers,trade associations, the autonomous regions andthe government. The result of thiswork, is the launch of two sepa-rate co-located events, sup-porting the same principles;Organic Food Iberia and EcoLiving Iberia.

The two separate events willeach have their own distinctbranding, look and feel, servingdifferent audiences but benefitfrom the synergy and interna-tional reputation of both brands.Our intention is to grow these eventsto become one of the most important organictrade events in the world.

We are extremely grateful to the AdvisoryPanel, for their help, encouragement, knowledgeand support, which has been crucial to the launchof Organic Food Iberia. Thank You!

Supported bythe industry

‘‘The Organic Food Iberia event willhelp enhance exports and nationalproduction of certified organicproducts, bringing good resultsnot only to the primary sector but also to the wider industry.”

AMÂNDIO SANTOS, CHAIRMAN OF THE BOARD ATPORTUGALFOODS

Alvaro BarreraPresident

Évelyne Alcázar MarínInternational Manager

José Antonio Rico NavarroPresident of CAECV

Gregorio Jaime RodriguezGeneral Manager of the

Food Industry & Cooperatives

Rocío FreireVice President

Luis Vera RoaVice President

Miguel de PorrasCo-Director FIBL EUROPE

Alicia García-ReyesInternational Department

Manager

Sara MuñozGeneral Manager

Isabel Araujo de OliveiraExecutive Coordinator

José Miguel González OteroGeneral Sub-Direction ofDifferentiated Quality and

Organic Agriculture.General Direction of the Food

Industry

Jaime Manuel Carvalho FerreiraHead of the Board

Alfredo Castro BlázquezDirector marcas promocionales

Pedro CerezuelaPromotion Department

Raúl CortésPromotion Department

Fernando Gómez MolinaManaging Director Proexport Murcia

David Samper MartínezPresident INTERECO and

CAERMurciaMargarita Campos Sánchez

President CAEMadrid

ADVISORY PANEL:

International Marketing Campaign A successful show is a busy show full of qualitybuyers and we are working hard to promoteOrganic Food Iberia through an extensive andcomprehensive international PR & Marketingcampaign, in Spanish, Portuguese and English.The international marketing campaign willinclude:

• Mass Media Advertising • National and International PR • Websites/Digital marketing• Social media• Direct Mail • Telemarketing• Hosted Buyers & VIP programme• Press & Media:

Full page adverts, editorial, web banners,online editorial, solus emails, and sponsorednewsletters via our supporters and mediapartnerships.

Visitor Emails & Postal MailWe have an extensive database of target visitorsand we are continuously generating andresearching new contacts to extend our market-ing reach. We also print and post out selectedpieces of direct mail to specifically targeted buy-ers. In addition, we send third party emails to thedatabases of our partners in the industry and themedia.

VIP Buyer Campaign – 500 Hotel RoomsLet us know who your VIP buyers are and we willinvite them to the show on your behalf and wewill send them a special personalised invitationcontaining your company details offering themthe exclusive benefits of attending the show as aVIP.

Plus, we have introduced an exciting initiativefor 500 VIP Buyers whereby we will offer up to€100 per buyer, toward a night’s accommodation.

Hosted Buyer CampaignThis major campaign requires many hours ofresearch, relationship building and a large mar-keting spend ensuring that we have the biggestinternational buyers walking the show floor. Thisinitiative is exclusively open to buyers with a min-imum spend power of more than €500,000 andfrom large organisations from across the world.These hand-picked individuals are personallyinvited by us to attend the show and they receive:

• Flight re-imbursement up to €200• One night’s accommodation• Networking opportunities throughout the

show• Fast-track entry - their badge is posted to

them in advance• Access to our VIP lounge• Free refreshments for the duration of the show• Personalised floorplan and exhibitor list

Attracting the visitors

Regional & International PavilionsAny region or country taking a pavilion with a mini-mum of 100m2 before November 2018, will get a 10%discount. For those booking a minimum of 250m2, wecan offer a 15% discount.

We offer flexible solutions for associations,embassies, trade promotion agencies and other organi-sations to bring their members to this dedicated tradeonly event.

FULL STAND PACKAGE:A hassle-free package including the stand build, walls, name board,table and chairs.

Shell (minimum 6m2) Cost*

6m2 – 12m2 €299 per m2

13m2 – 30m2 €269 per m2

SPACE ONLY PACKAGE:Gives you the opportunity to design and buildyour stand yourself.

Space only (minimum 12m2) Cost*

12m2 – 20m2 €269 per m2

21m2 – 100m2 €249 per m2

101m2+ €229 per m2

*Corner stands and premium positions +10%

With a bit of creativity you can easily make yourstand look great. Get some stickers, backdrops, a differ-ent carpet colour or get your walls painted – spend a bitextra and stand out from the rest.

Add some creative flair...

Call us today to discuss your exhibiting options within the show

UK office Fiona Allen – Portfolio Director Tel: +44 (0)1273 645124 Email: fallen@divcom.co.uk Alex Suau – Senior Sales Executive Tel: +44 (0)1273 916521 Email: asuau@divcom.co.uk

Spanish office Susana Andres Omella – Project Director Tel: +34 687 050 300 Email: sandres@divcom.co.uk

The marketing team provide exhibitors with a multitude oftools to support your investment, ensuring you have the verybest experience. This marketing support is provided at noextra charge, as part of your stand cost.

The Buyer’s Product GuideDetailing the new products launched at the event, this piecewill be sent to our database of key retail buyers across Europeprior to the show, putting your products in the spotlight.

Show GuideThe show guide, given to all visitors to the event on arrival,contains full listings of all exhibitors including contact detailsand a 70-word company profile, as part of your booking.Enhance your presence by adding your logo, or taking advan-tage of the many advertising opportunities available.

Press OpportunitiesOur dedicated team executes an unrivalled PR campaign to acomprehensive database of international and regional tradepress. As an exhibitor, you can highlight your presence andcompany news by uploading your press releases directly intothe show website.

Complimentary Invitations and Show BrochuresInvite your customers to visit your stand at the show by usingour free Visitor Invitations and show brochures in mailings,invoices and in person with your sales team.

E-InvitationsWe will create you an e-invitation to send out to your contactsencouraging them to visit you on your stand. This will containyour company name and stand number and by personallyinviting them to the show, they will save €50.

‘See us at the show’ bannersAvailable in English, Spanish and Portuguese, and in a varietyof different sizes, include them communications inviting cus-tomers to see you on your stand, saving them €50!

Exhibitor marketing support– all included in your stand package

Rates & PackagesWe offer two main stand choices:

Diversified Communications UK is a dynamic and innovative event organiserand information provider. We are passionate about the communities weserve and inspired by our goal of building business with a conscience.

Organised by

Madrid itself is a hugely vibrant destination, described by manyas the city that really knows how to live. It has evolved into one ofthe great culinary capitals of Europe, showcasing the many vari-eties of organic food and eco-living products from every regionof Spain. Its central location on the Iberian peninsula makes iteasily accessible from all parts of Spain and Portugal, as well asfurther afield. Just 10 minutes from the airport, it is one of themost accessible international venues in Europe.

The VenueOrganic Food Iberia will beheld at IFEMA, in Hall 14,which is a self-containedfacility with 14,000m2 of avail-able space. With excellenttransport links it’s easilyaccessible from allregions of Spain andPortugal. 10 minutesfrom Adolfo Suárez air-port. Close to the city cen-tre by Metro or Taxi.

The perfect location