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June 13-15, 2017 | McCormick Place | Chicago Co-located with: Fresh MKT EXPO Fresh TEC EXPO EXHIBITOR PROSPECTUS

EXHIBITOR PROSPECTUS...of the floral buyers that came in 2016 to meet with vendors like you. 2016 Key Buyers: Over 5,000 produce and floral professionals walked the show floor in 2016

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Page 1: EXHIBITOR PROSPECTUS...of the floral buyers that came in 2016 to meet with vendors like you. 2016 Key Buyers: Over 5,000 produce and floral professionals walked the show floor in 2016

June 13-15, 2017 | McCormick Place | Chicago Co-located with: Fresh MKTEXPO

Fresh TECEXPO

EXHIBITORPROSPECTUS

Page 2: EXHIBITOR PROSPECTUS...of the floral buyers that came in 2016 to meet with vendors like you. 2016 Key Buyers: Over 5,000 produce and floral professionals walked the show floor in 2016

Show Overview

Page 3: EXHIBITOR PROSPECTUS...of the floral buyers that came in 2016 to meet with vendors like you. 2016 Key Buyers: Over 5,000 produce and floral professionals walked the show floor in 2016

Produced by Diversified Communications, the International Floriculture Expo is an annual event where the floral industry gathers to discover new products, source products, network, and learn. It is the leading industry trade event, bringing together the highest-volume buyers from the floral industry, connecting them with companies that offer an array of products and services.

IFE 2017 will be co-located with United FreshMKT Expo, United FreshTEC Expo and Global Cold Chain Expo in Chicago. The combination of these powerful events will bring together cross-category retailers from high volume mass markets and mid-size grocers, to independent operators from the local, national, and international markets.

Produced by:

North America’s Largest Floral Event for Mass Market Retailers

“ Above all we count on IFE to build new

business.

KIM TOZIER Hiawatha Evergreens

Page 4: EXHIBITOR PROSPECTUS...of the floral buyers that came in 2016 to meet with vendors like you. 2016 Key Buyers: Over 5,000 produce and floral professionals walked the show floor in 2016

Key Buyer Program & Incentives

Page 5: EXHIBITOR PROSPECTUS...of the floral buyers that came in 2016 to meet with vendors like you. 2016 Key Buyers: Over 5,000 produce and floral professionals walked the show floor in 2016

Be Where Mass Market Retailers Buy FloralNeed one good reason to exhibit? Simple. No other event in North America attracts more mass market retailers. Below are some of the floral buyers that came in 2016 to meet with vendors like you.

2016 Key Buyers:

Over 5,000 produce and floral professionals walked the show floor in 2016. Contact [email protected] for a full list.

“ We always find new items and

suppliers. IFE is the pulse of the industry.MICHAEL SCHRADER

Floral Director, Schnucks

IFE Key Buyers receive several perks to entice them to attend, including free hotel accommodations

based on buying power.

What are buyers saying?

True Value Inc.

Page 6: EXHIBITOR PROSPECTUS...of the floral buyers that came in 2016 to meet with vendors like you. 2016 Key Buyers: Over 5,000 produce and floral professionals walked the show floor in 2016

Attendee Snapshot

Page 7: EXHIBITOR PROSPECTUS...of the floral buyers that came in 2016 to meet with vendors like you. 2016 Key Buyers: Over 5,000 produce and floral professionals walked the show floor in 2016

Facts & FiguresCut Flowers/Bouquets/Bunches

Green/Foliage Plants Containers/Vases/Ceramics

Blooming Plants Potted Plants

Floral Accessories Tropical Indoor Foliage

Ribbons/Bows/Picks Hard Goods

Films/Sleeves/ Wraps

Top products being sourced Attendee Snapshot

Retail Florists

Wholesale Florists

IFE Floral Buyer Attendance continues to increase year over year.

2014 2015 2016

26%increase

5%increase

45%increase

Mass Market Retailers/

Supermarkets

Grocery Wholesale

VISITOR INDUSTRIES

5000+ Floral and Produce Professionals

found new companies to do business with.

97% 94% 92%involved in purchasing.

plan to purchase as a result of attending.

Be Where They Come to Buy:

“ …The traffic was great, the leads

were more serious and the venue was incredible.WALTER MAKSIMOW

Bow Genie

“ We wrote over $700,000 in orders.

CARMEN GARCIA Monterey Bay Heather

Coastal Nursery

Page 8: EXHIBITOR PROSPECTUS...of the floral buyers that came in 2016 to meet with vendors like you. 2016 Key Buyers: Over 5,000 produce and floral professionals walked the show floor in 2016

Be a part of something big

Page 9: EXHIBITOR PROSPECTUS...of the floral buyers that came in 2016 to meet with vendors like you. 2016 Key Buyers: Over 5,000 produce and floral professionals walked the show floor in 2016

Encompassing every aspect of the floral industry.One badge. Four shows.

Building on a deep footprint in the fresh-cut processing sector, the United FreshTEC Expo is designed to highlight the most innovative technologies coming to our business from farm to table. Breakthrough innovations in mechanical harvesting, robotics, packing and packaging, and more will be featured in the FreshTEC Expo.

The Global Cold Chain Expo is a one-stop-shop for all cold chain needs with 25,000 square feet of trade show space featuring hundreds of exhibitors from every sector of the cold chain, including material handling, warehousing, construction, supply chain/logistics solutions, and transportation providers.

The United FreshMKT Expo has been the fastest growing segment of the United Fresh event in Chicago, as retailers, wholesalers, foodservice companies and new channel buyers explore the latest in fresh produce innovation.

Fresh MKTEXPO

Fresh TECEXPO

“ There’s nowhere else where we

can get that kind of exposure than at IFE.

We look forward to next year.

RENE QUINNVice President, FreshBlooms

Page 10: EXHIBITOR PROSPECTUS...of the floral buyers that came in 2016 to meet with vendors like you. 2016 Key Buyers: Over 5,000 produce and floral professionals walked the show floor in 2016

Exhibitor Benefits

Page 11: EXHIBITOR PROSPECTUS...of the floral buyers that came in 2016 to meet with vendors like you. 2016 Key Buyers: Over 5,000 produce and floral professionals walked the show floor in 2016

SHOW HIGHLIGHTS:• Full Day of Conference Sessions

• Speed Networking with Buyers

• Flower Field Chats

• Design demonstrations

• Iron Designer Competition

• Happy Hour

• Flower Naming Ceremony

• Merchandising Award of Excellence

• New Product Showcase

• Booth of Excellence Award

• Innovation Battlefield Competition

Reap the Rewards of ExhibitingThe International Floriculture Expo is dedicated to offering exhibitors an event that is experiential, profitable, and unmatched. By exhibiting, you will also receive these perks:

• More access to mass market floral buyersthan any other show!

• Referral program—name a buyer, and we will reach out

• Unparalled opportunities to network including parties,receptions, award ceremonies

• New Product Showcase opportunities

• NEW! Flash Floral Speed Networking

• Free access to United FreshMKT Expo, United FreshTEC Expoand Global Cold Chain Expo

• Innovation Battlefield opportunities

• Product placement opportunities for several events

• Complimentary booth carpeting

• Discounts on the IFE education program

Learn More about Exhibiting:

[email protected]

Page 12: EXHIBITOR PROSPECTUS...of the floral buyers that came in 2016 to meet with vendors like you. 2016 Key Buyers: Over 5,000 produce and floral professionals walked the show floor in 2016

121 Free Street, Portland, ME 04101

Produced by:

NORTH AMERICA’S LARGEST B2B RETAIL

FLORAL EVENT