Iberia 2.0 - Digital Communication

8/9/2019 Iberia 2.0 - Digital Communication

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IBERIA 2.0


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eb. .Examples of Web 2 0 include - , , ,web based communities hosted services web applications s

WHAT THE @#$%^ IS WEB 2.0???


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CommunicationConnectionCollaboration/Co-creation

/Collection CategorizationCOLLECTIVE WISDOMIZATION

CustomizationConversationCOMMUNITIZATION


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YOU CANNOTmake the user SHUTUP!!!


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Social media is a global phenomenon happening in all markets regardless of widereconomic, social and cultural development. If you are online you are using social

media

Asian markets are leading in terms of participation, creating more content thananother region

All social media platforms have grown significantly over the three WavesVideo Clips are the quickest growing platform, up from 31% penetration in

Wave 1 to 83% in Wave 357% have joined a Social Network, making it the number one platform for creatingand sharing content

55% of users have uploaded photos22% of users have uploaded videos

The widget economy is real %23 of social network users have installed an application

%18 of bloggers have installed applications in their blog templates -Blogs are a mainstream media world wide and as a collective rival any traditional media

%73 have read a blog

, - The blogsphere is becoming increasingly participatory now 184m bloggers world wide The numberone thing to blog about is personal life and family

,China has the largest blogging community in the world with 42m bloggers more than the US and Western Europe combined

Social media impacts your brands reputation %34 post opinions about products and brands on their blog %36 think more positively about companies that have blogs

:Source Universal McCan

ome fact from around theorld


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TOOto CHOOSE from

Or in other words Websites that your secretary is visiting


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UST BY BEING PRESENT IN SOCIAL MEDIA ISN'T.OCIAL MEDIA TALKING, DISCOVERINGANDBUILDING RELATIONSHIPS .ARE HAT

,OU DO IS IMPORTANT NOT THE TECHNOLOGY YOU.SE


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TRY TO BETHE GUY !THAT SITS ON THIS SEAT

Be HONEST ,NATURAL , L I S T E N , CAREand try toHELPBut really just be yourself!

She has an

OPINION!about you


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Do not presume that no one is talking about you or is not interested

in what you have to say

THESAMEGOES FOR THEM, !TOO


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COMPETIT

ORS

ARE

T

ALKING

,

DISCOVERING

To name a few .

h h l d


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What you have already

Well, it seems you are on the PRETTY MUCH on the

GROUND


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Whatyou can do MORE

WHICH ONE SHOULD YOU CHOSE???


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WHICH ONE SHOULD YOU CHOSE???

BOTH ACTUALLY SO ANSWER THEPHONE

TWEETor FB a light status, a PROMO on that Mallorca flight or simplycongratulate your follower & regular customer Maria for her 32nd birthday!


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Why dont you let peopleTAG themselves on FB orFlickr in on their favorite seat?

Wouldnt that be great insight on yourCUSTOMER?

How about if you linkthat info with you booking system?-h a t a r e t h e c h a n c e s t h a t J o s e M a r i a a n d P e d r o l i k e h e s a m e 7 A

n d b e o n F l i g h t ?


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START BLOGGING

Ask the CEO to post once a week, ,Ask Jorge the baggage handler to describe his day

Allow a stewardess to journal her day off in Montevideo through ablog

ut please do not pay anybody to write flattering stories about! ! !ou

A i t i th th d d


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ORGANIZEa ONTEST ON FLICK .COMfor those that take photosfrom the Iberia .planesShowhow beautiful is the world under b e r i a s w i n g s .

A picture is worth thousand words

Sh N t


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IAL NETWORKS/ /mber of fans friends contacts acquired

/mber of comments likes to updates on status

mber of discussions started on groups or pages

mber of fan videos uploaded and comments on them

mber of fan photos uploaded and comments on them

mber of comments left on profiles

mber of questions answered

Publishing Networks

1. Number of active members

2. Number of new subscribers

3. Number of posts made

4. Number of replies to posts you make

5. Number of private messages you receive/answer

MEASUR

E

and

Share Netw

1. Number of times the photo or video has be v

2. Number of times the photo or video has been favo

3. Number of friends/subscribers to your account or ch

4. Number of links/embeds to photo of

5. Number of comments photo or video has obt

6. Number of video resp

7. Rating level of video or photo by


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The user is allthese things

, I don t see why you cannot be either

You?


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:E . . .BKIPRIN MDMK2010@ALUMNO IE EDU

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Iberia 2.0 - Digital Communication