IB Business and Management 1.6 Franchising. Learning Outcomes Analyse the advantages and...
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IB Business and Management 1.6 Franchising
IB Business and Management 1.6 Franchising. Learning Outcomes Analyse the advantages and disadvantages of a franchise for both the franchisor and franchisee
IB Business and Management1.6 FranchisingLearning
OutcomesAnalyse the advantages and disadvantages of a franchise for
both the franchisor and franchiseeEvaluate the use of franchising
as a growth strategy
Franchising What is it?
What is a franchise? A franchise is an agreement or license
which gives a business (the franchisee) the rights to operate using
the name, logo and systems of another established business (the
franchisor).
Whats This?
Video How Franchises Work
How franchises workThe franchisee invests the initial capitalThe
franchisor supports the franchisee with training, marketing and
adviceThe franchisee has to adhere to certain rules set by the
franchisorThe franchisee pays an agreed percentage of their
sales/profits to the franchisorTask Subway FranchisesRead the
Subway Franchise InformationQuestions:What are the initial costs
for the franchisee?What are the on-going costs?What support do
Subway (franchisor) provide?What are the other benefits of being a
Subway Franchisee?
Task Create and fill in the tableFor the FranchisorAdvantages
DisadvantagesFor the FranchiseeAdvantages Disadvantages
