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    INDIAN PHARMA INDUSTRY IS HIGHLY FRAGMENTED:

     The Indian pharma industry is highly fragmented and has grown enormously in the last 20 years.

    This industry is highly dependent on science and technology. It is assumed that there are around

    24000 players in this segment and around 330 in the organised sector.

    The organised pharma industry has been growing at about eight to nine per cent annually. India is

    among the top five pharma emerging markets. There are provisions for phase II clinical trials and

    new drug launches in the coming year. Continued growth in therapies and epansion in rural

    market! the Indian pharma industry is epecting a growth of "3#"4 per cent. The domestic

     pharma market is epected to grow because of increasing population of the higher income group.

    It is estimated that the healthcare industry in India may touch $3".%& billion by 2020.

    'ource( http())www.financialepress.com)article)pharma)management*pharma)impact*of*it*on*

    indian*pharma*industry)%+%%2)

    GROWTH DRIVERS:

    The market si,e ofo inidan pharme industry was -' "2.+ billion in 200& and has the potential

    to grow upto -' %% billion in 2020. /ven in the pessimistic scenario it is epected to reach

    -' 3% billionn in the year 2020. In aggressive growth scenario the industry has potential to

    reach -' 0 billion dollars by 2020.

    The following are the growth drivers of indian pharma industry(

    ". 1opulation growth at around ".3 percent every year and a steady rise in disease

     prevalence will increase the patient poolby nearly by 20 in the year 2020.

    2. The affordability of drugs will increase due to steady increase in the incomes and

    increase in insurance coverage. ising incomes will drive 3 million households into

    middle and upper income segment. y 2020 nearly +%0 million people will en5oy health

    insurance coverage.

    3. 6ccessability of drugs will epand due to growth in medical infrastructure! new business

    models for tier*II towns and rural areas! launches of patents and products! and a greatergovernment spending on healthcare. 7edical infrastructure will eperience draatic

    growth over the net decade! with over -' 200 billion being investeed in creating and

    upgrading medical infrastructure.

    4. The acceptability of modern medicine and newer therapies will increase due to aggressive

    market creation by players! an increased acceptance of biologics and preventive

    http://www.financialexpress.com/article/pharma/management-pharma/impact-of-it-on-indian-pharma-industry/56552/http://www.financialexpress.com/article/pharma/management-pharma/impact-of-it-on-indian-pharma-industry/56552/http://www.financialexpress.com/article/pharma/management-pharma/impact-of-it-on-indian-pharma-industry/56552/http://www.financialexpress.com/article/pharma/management-pharma/impact-of-it-on-indian-pharma-industry/56552/

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    medicines! and a greater propencity to self medicate. In the base case scenario! all the

    important growth drivers will witness robust progress.

    7ore details about growth of indian pharma industry * https())www.google.co.in)url8

    sa9t:rct95:;9:esrc9s:source9web:cd9":cad9r5a:uact9566ah-? 

    /w5v%fir@ufA6hB'c44?Ae2oCI/:url9http362>2>www.mckinsey.com2>2>media2>mckinsey2%20offices2>india2>pdfs

    2>india@pharma@2020@propelling@access@[email protected]:usg96>=5CD>fApmTs