Ian WorleyDirector of UX Flow

Paul Bishop

MD Splendid

About FlowLeading User-Centred Design consultancy.

Pioneers of User-Centred Design (UCD).

42 people and growing. Based in Highbury, London.

Independent. Founded in 1997. 2005 turnover £2.65m

All consultancy staff are research and interaction design specialists; with backgrounds in creative design, behavioural sciences or human-computer interaction.

About SplendidSplendid is an ideas-led design agency.

24 people and growing. Based in central London.

Independent. Founded in 2003. 2006 turnover £1.5m.

All design staff are interactive specialists; with backgrounds in brand development, creative design and interactive technologies.

A Design Processwhich revolves around Continuous User Input

Conce

pt

Detail

Bui

ld

Monitor

Research

User-Centred Design

Iterative Design, Prototyping & Evaluation Cycles

End-user EvaluationPersonas & Scenarios Design Workshops Prototyping

Personas are a tool for representing and understanding real end-users that help ensure we are designing with them in mind.

Personas help us identify:

- Overall objectives when using a product

- Contexts and Scenarios of Use: When, where and why a user would use the product

- Key User Goals: There are lots of possible tasks you design around. Goals help you choose the right ones for the users

Scenarios represent detailed “real-world” usage of an application by a specific persona (in context) and provide a detailed understanding of their needs

This helps us ensure that we are designing the application to effectively support how users actually want to use the application:

• Accommodating “real life”, contextual constraints

• Validating feature ideas: “Are these features right for users?”

Create a tool to help people find and watch moreof the films they didn’t know they wanted to see

Stephen

29

Single

Film buff

Regularly sees films with mates

Likes to look like the expert

Miranda

46

Married with 2 teenage kids

Watches films on TV (her son persuaded them to get BT vision)

Often needs ideas for things to do with her close friends

Tyler

16

At school finishing A levels

Fancies Gael Garcia Bernal

Uses Myspace to display her ‘Bernal collection’

ChallengeFeed his appetite for being “first to know” by giving him access to the latest film trailers, reviews and information

ChallengeEncourage her to watch more films by helping her find the things she wants to watch easily

ChallengeSatisfy her desire to be different by giving her the information and tools to express herself

Boutique music shop

Friendly, informative dialogue with a expert

Concept:

Book your favourite seatMovie buddiesFavouritesShortlist

Find films

Girls night in

Girls Night In recommendations

Modify these recommendations

Empire Movie Mate

All Title director cast keyword genreAll Empire recommends Empire top 10 User top 10All Going out Staying in?

On Sky Movies tonight

On DVD

Heathers

Ferris Beuller’sDay Off

BreakfastClub

Sayanything

Pretty in Pink

Pretty in Pink

Pete from Empire

says…”Bernal is brilliant.

Prepare to be gripped and

entertained.

BiggerSmaller

Start again with a new idea >

Redesign the Manor House Website

Sandra arranges travel and hotelfor Duncan and Hunter to go to a conference in Newport, Wales

By Car

On Blackberry

WantsTravelDirections

By Train

On Laptop

WantsDestination Information

The Manor House

On Laptop

NeedsTravel &BookingInformation

For your Persona…

Write a ScenarioDevelop a ConceptDescribe the Solution