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Page 1: IAA  · PDF fileofficers in this area with a Vice President of Government Affairs. ... Dusan Simic from the University of Belgrade was named the 2010 World Champion
Page 2: IAA  · PDF fileofficers in this area with a Vice President of Government Affairs. ... Dusan Simic from the University of Belgrade was named the 2010 World Champion

IAA MEMBERSHIPTHE VALUE OF AN IAA MEMBERSHIP

A positive global force.

Unmatched networking opportunities.

Resource for industry issues.

Forum for knowledge sharing.

Educational / training initiatives.

Dedicated to freedom of Commercial Speech.

An active grassroots membership.

Key access in the world’s markets.

A balanced and objective role.

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THE IAA CHAIRMANINTRODUCTION FROM MR. FARIS ABOUHAMAD

The IAA matters more than ever.

“We are working in a time of ongoing change in the marketing

communications industry, including intensifying advertising

restrictions, knowledge needs of unprecedented proportions and

the collision of the old with the new! The IAA’s diverse

membership, unique global network, its credibility and connections

are more valuable than ever to you. Support the IAA’s mission and

you are supporting the well-being of your own business and the

industry as a whole!”

Faris Abouhamad,

IAA Chairman and World President

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IMPORTANCE OF THE IAATHE IAA AS AN INDUSTRY NETWORK

The IAA is a high profile platform for industry issues

Advertising and brand communications are fundamental drivers

of both businesses and economies. The IAA network organizes

unique events worldwide that bring the international industry

together and creates a forum for knowledge sharing and best

practices, so essential to those doing business in today’s fast

changing environment.

The IAA ‘connects’ the global marketing communications

industry

The IAA Chapter network has thousands of members and

hundreds of events collectively throughout the year that include

key industry figures. The events typically share insights, ideas

and innovation. The IAA ensures both a responsible, but also

best practice approach is uniformly shared and developed.

Networking

The IAA believes it is fundamentally important to facilitate the

networking of our members to represent and share both their,

and the industry’s point of view; as well as further common

business objectives.

Marc Pritchard, Global Branding and Marketing

Officer, Procter and Gamble

Sir Martin Sorrell, CEO,

WPP

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PURPOSE & PRINCIPALSTHE IAA ACHIEVEMENTS

Government and self regulation –

What has the IAA achieved?

The IAA defends the principles of freedom of speech, self-

regulation and responsible advertising; and actively adds its

name and resources to discourage unreasonable advertising

restrictions or bans throughout the world, thereby driving and

influencing a common position.

The IAA played a key role in government legislative discussions

around the world. It pioneered research to illustrate the role of

responsible advertising to growing service economies. The IAA

is able to represent the industry and its membership to

government, NGO’s and the media, working alongside the more

specialized self-regulatory bodies. It is committed to the sharing

of best practices. The IAA has its own dedicated volunteer

officers in this area with a Vice President of Government Affairs.

The IAA publishes issue related member communications,

leaders and officers speak on these issues at industry events

worldwide on behalf of the association. With the IAA’s access,

leaders meet government officials on a regular basis.

IAA Chairman

and World

President Faris

Abouhamad

pictured with

Chinese Vice

President Li

Yuanchao.

The IAA Executive Committee and ad industry figures meet

with PRC Vice President Li Yuanchao and other government

officials at the conclusion of the 43rd IAA World Congress in

2014.

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INDUSTRY ISSUESTHE IAA AS A PLATFORM FOR INDUSTRY ISSUES

Digital Download. Behind the Headlines.

As part of an earlier global Digital Download Forum Series, the

International Advertising Association invited key industry experts

to share their views and expertize on what the real issues are

behind the headlines in the digital/online industry. An invitation-

only, state-of-the-industry event held in Paris, Madrid, Mumbai,

Sydney and Singapore; attracted an array of delegates including

global marketers and senior agency and media executives. The

events covered a wide range of topics including data protection,

piracy, measurement and fraud. The IAA was one of the first

organisations to highlight these issues.

Michael Lee, IAA Managing Director –

Digital Download.

Digital Download, Pamel Mumbai.

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INDUSTRY ISSUESTHE IAA AS A PLATFORM FOR INDUSTRY ISSUES

What’s Coming Next?

To mark its seventy-fifth anniversary in 2013-14, the

International Advertising Association presented What’s Coming

Next? - A one day international leadership forum of global

knowledge, insights and networking.

The forum focused on the key issues that are shaping the

future of media, the latest insights in data, the role of agencies,

the advance of research, the direction of creativity and the

needs of marketers!

IAA 75th Anniversary Champion Awards, London.

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INDUSTRY ISSUESTHE IAA AS A PLATFORM FOR INDUSTRY ISSUES

What’s Coming Next?

Africa Rising - The new consumer generation

And now the IAA returns to the continent of Africa with the latest

leadership conference in the What’s Coming Next? theme.

Held in Accra, Ghana, the November 12th-14th Africa Rising -

the new consumer generation will focus on the trends, insights,

needs and aspirations of a billion people. Increasingly now the

focus of global consumer demand - the conference will navigate

through the complex world of technology, consumer trend

developments and the plans that brands have to do business in

a sustainable but fast-growing market.

Africa Rising - The new consumer generation

November 12th-14th 2014

The Movenpick Ambassador Hotel

Accra, Ghana

AN IAA LEADERSHIP CONFERENCE

ACCRA, GHANANOVEMBER 12 - 14THTH 2014

THE NEW CONSUMER GENERATION

AFRICA RISING

Movenpick Hotel, Accra, Ghana.

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INDUSTRY ISSUESTHE IAA AS A PLATFORM FOR INDUSTRY ISSUES

Chapter Activities and Seminars

IAA Chapters throughout the network create their own forums

for industry issues with events, seminars, training initiatives for

IAA Young Professionals, business networking lunches and

social evenings.

Some Chapters have their own member communications

newsletters and even publish commemorative books.

IAA Australia Chapter – Unmarketing to Mums Business Briefing.

IAA India Chapter – Initiative to Stop Violence On Women.

Joe Ayache, Lebanon Chapter President, addresses the audience

during the Chapter’s 75th anniversary celebration.

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SUPPORTING EDUCATIONSUSTAINING IAA EDUCATION PROGRAMS

Corporate members help sustain IAA education programs.

Education and training - investing in people!

The IAA is playing an increasingly important role in education

through its growing Accreditation Programs at 58 colleges and

universities worldwide. At the under-graduate level an IAA

Certificate in Marketing Communications is conferred by our

Accredited Institutes.

Many professional development and post-Graduate programs

are developed at Chapter level. These programs include

residential case history orientated programs, six month

seminars and mentoring programs. Some programs can be

tailored or even created for interested corporate members.

Tom Bernardin, CEO, Leo Burnett presenting at the Student

Forum at the 42nd IAA World Congress in Moscow.

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SUPPORTING EDUCATIONSUSTAINING IAA EDUCATION PROGRAMS

IAA Apprentice Program – the latest initiative.

The IAA Apprentice Conference was conceived to contribute to

the much talked about challenges for the marketing and

communications industry in attracting the best and brightest

young men and women. The inaugural event brought together

an array of junior and senior undergrad students as well as

young industry professional delegates.

The two-day program includes presentations, discussions and

workshops with regional and international industry practitioners,

recruiters and clients where students had the chance to listen,

practice, network and impress!

The central idea with the IAA Apprentices Conference is to both

enhance and empower graduating students with first-hand

knowledge of real world industry practice and opportunities in

the new communications landscape and to help them get hired.

The IAA team at the first Apprentice Conference in

Dubai, 2013.

ECU Lecturer David Smith engaging the audience.

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SUPPORTING EDUCATIONIAA INTERAD

IAA InterAd

IAA InterAd is the annual student marketing communications

competition. The competition is a case history styled project and

IAA Accredited Institutes can submit one team entry per school

(entries are accepted from other schools for a small fee).

The entries are judged on a regional and global level by leading

practitioners, and the winning team gets a travel allowance prize

to enable them to deliver their presentation to an IAA event.

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SUPPORTING EDUCATIONIAA DENTSU GLOBAL POSTER COMPETITION

IAA - Dentsu Global Student Poster Competition

The IAA along with Dentsu and the support of the United

Nations has created a unique competition giving all

undergraduate students from around the world the opportunity

to create and submit a theme-related poster.

In 2010 there were a total of 527 entries submitted from

students in 27 different countries. This year’s theme was

“biodiversity”, recognizing the critical impact of environmental

issues worldwide.

The competition challenged students to raise awareness of the

impact of biodiversity which in turn gave them a chance to

develop their marketing and communication skills.

Dusan Simic from the University of Belgrade was named the

2010 World Champion.

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SUPPORTING EDUCATIONIAA ACCREDITED INSTITUTES

Asia Pacific

Australia

Charles Sturt University

Curtin University

Edith Cowan University

Royal Melbourne Institute of Technology

University of Canberra

University of Technology Sydney

University of Western Sydney

Hong Kong

Baptist University

Indonesia

ITKP

Universitas Pelita Harapan

Korea

KOBACO Advertising Academy

Hallym University

Malaysia

Insititute ACT

Philippines

University of Asia and the Pacific

Africa/Middle East

Egypt

Alexandria University

American University of Cairo

Lebanon

Notre Dame University

South Africa

AAA School of Advertising

University of Johannesburg

UAE

American University in Dubai

Zayed University

Europe

Austria

Werbe Akademie

Denmark

DNCC

France

ESP

Holland

SRM Aktiviteiten BV

Hogeschool Utrecht

Hungary

International Business School

Israel

School of Business Administration

Italy

Universita Cattolica del Sacro Cuore

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SUPPORTING EDUCATIONIAA ACCREDITED INSTITUTES

Romania

National School of Political Studies & Public -

Administration

Russia

Astrakhan State Technical University

Serbia

University of Arts

Switzerland

SAWI

CREA

Turkey

Anadolu University

Latin America

Argentina

Universidad Argentina de la Empesa

Chile

Universidad del Pacifico

UNIACC

Universidad Diego Portales

Colombia

Politecnico Grancolombiano

Universidad Jorge Tadeo Lozano

Ecuador

Universidad Casa Grande

El Salvador

Escuela de Comunicacion Monica Herrera

Honduras

Universidad Tecnologica

Centroamericana - UNITEC

Peru

Instituto Peruano de la Publicidad

Universidad Peruana de

Ciencias Aplicadas - UPC

North America

Emerson College

George Washington University

Plus

Many IAA Chapters have their own

customized professional development

programs.

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INDUSTRY INITIATIVESTHE IAA AS A PLATFORM FOR GLOBAL ISSUES

United Nations

The International Advertising Association led the first-ever

advertising industry meeting with UN Secretary-General Ban Ki-

moon. The meeting objective was to drive support for a

comprehensive UN communications initiative to help combat

climate change and was timed with the start of the 63rd UN

General Assembly in New York City. At the meeting, UN Secretary-

General Ban Ki-moon shared his concerns about the speed and

extent to which global initiatives to counter the increasing effects of

climate change are needed, stating: “We need action on climate

change and I applaud the determination of the advertising industry

to help. As climate change affects everyone, everywhere, the UN

needs partners in the private sector and in civil society to mobilize

and spur action. Now is the time for action and we welcome this

assistance from the advertising community, which will bolster our

present capacities.”

2009 World Economic Forum Annual Meeting, Davos

A follow up to the initial UN meeting occurred during the 2009

annual meeting of the World Economic Forum in Davos. The IAA

worked with WEF to develop their workspace session on “Shaping

the Climate Change Message”. During the invitation only session

attended by 60 WEF partners and delegates progress and

concepts for the Climate Change Communication Initiative were

discussed and reviewed in a work-session break-out environment.

The Climate Change Communication initiative was launched in

June 2009 and became known as Hopenhagen.

Miles Nadal, Founder and CEO MDC Partners; Maurice

Levy, Chairman and CEO Publicis Groupe; Michael Lee, IAA

Managing Director; UN Secretary-General, Ban Ki-moon;

Michael Roth, Chairman and CEO Interpublic Group; John

Wren, CEO Omnicom.

IAA Managing Director Michael Lee and Sir Martin

Sorrell, CEO of WPP at the Davos workspace session

“Shaping the Climate Change Message”.

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INDUSTRY INITIATIVESTHE IAA AS A PLATFORM FOR GLOBAL ISSUES

Hopenhagen

In September 2009, UN Secretary-General Ban Ki-moon and

the UN Department of Public Information sought the help of the

global ad industry in promoting awareness of COP15. The IAA

brought the CEO’s and representatives of all the main global

advertising agencies to a summit at the UN with the Secretary-

General. The IAA spearheaded the strategic and creative

engagements with agency teams. The project was undertaken

entirely pro-bono.

Hopenhagen was an ambitious project. Mainstream awareness

of COP15 was almost non-existent and the economic crisis was

pushing environment way down people’s agendas. It was

necessary to find ways to scale and collaborate to create a

significant global impact on a compressed timeline which would

result in inspiring a ‘people’s movement’.

The IAA global network and agency teams collaborated to

develop a global pro-bono campaign across all media channels.

The results:

• 350+ Media partners

• $197.9MM in reported media value

(Total projected media value =$350-400MM)*

• 550MM media impressions reported

(Total projected1B impressions)*

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INDUSTRY INITIATIVESTHE IAA AS A PLATFORM FOR GLOBAL ISSUES

Hopenhagen results at a glance

• 6,172,820 Citizens from over 200 Countries/Territories

• 54,497 Facebook fans

• 350+ Media partners

• $197.9MM in reported media value

(Total projected media value =$350-400MM)*

• 550MM media impressions reported

(Total projected 1B impressions)*

• 50+ Countries reached via media

• 240,000 views of Huffington Post Ambassador Contest

• 619,680 views of GOOD content

• 151,929 Unique email opens

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INDUSTRY INITIATIVESTHE IAA AS A PLATFORM FOR GLOBAL ISSUES

The Case for Advertising

As the only global partnership of advertisers, agencies, media

and communications services, the IAA is able to speak with one

voice on behalf of our members and the industry. The IAA has

undertaken large pro-bono communications programs before -

most notably “Hopenhagen” - the IAA’s climate change initiative

for the United Nations COP 15, which was the largest ever

initiative of its kind.

The new IAA “Case For Advertising” campaign focuses on many

of the core benefits that are deeply rooted in marketing

communications - that advertising promotes choice; educates;

informs; encourages innovation; creates jobs; supports the arts,

entertainment and sports; and contributes to the costs of

providing news and information.

The campaign focus is for consumers and governments to

understand the value of advertising in its many forms, including

sponsored content. It comes at a time when the ad industry is

under ever greater scrutiny by governments and policy makers

and often on the defensive.

What advertising provides - over and above any specific product

or service - is choice. To express that core concept the IAA

developed the central theme for the campaign:

Advertising. Your Right to Choose.

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RELEVANCETHE IMPORTANCE AND RELEVANCE OF THE IAA

The IAA World Congress

Every two years the IAA holds its World Congress that is

unquestionably a ‘must attend’, for those working in the

“international” communications environment. The 2004 World

Congress was held in Beijing under the patronage of the State

Administration for Industry and Commerce, the first event of its

kind in China. In Dubai in March 2006, welcomed by HE Sheikh

Maktoum, Vice President and Prime Minister of the UAE, the

IAA attracted some of the world’s most respected industry

leaders to focus on the theme ‘Challenges of Change’. The 41st

IAA World Congress was held in Washington DC 2008 and the

42nd IAA World Congress co-organized with the Russian

Federation and the City of Moscow was held in Moscow,

Russia.

The 43rd IAA World Congress was held in Beijing from May 8th

-10th 2014.

Tim Andree, Dentsu and John Defterios, CNN at the 43rd IAA World

Congress in Beijing.

PRESENTED B Y

SILVER SPONSOR

The 43r d IAA W orld Congr ess – Innovation

and Evolution , is presented by the

International Advertising Association and the

China Advertising Association, and c o-hosted

with the State Administr ation of I ndustr y and

Commerce and the M unicipal Government of

the City of Beijing.

Delegates will also enjo y a glitt ering program of

evening events at the China Na tional

Convention Centre in the Olympic P ark, The

Great Hall of the People and the I mperial

Ancestral Temple in the hear t of the Forbidden

City. So there will be plen ty of time t o net work,

to do business! 1,000+ delega tes from f ty

countries. Some of the best minds in the ad

world. The IAA is cr eating one of the

must -attend events of the y ear.

Register now to secure your place!

LOOK WHO’S COM ING!

Bhaskar Bhat

Managing Director

Titan Company Ltd

Serge Dumont

Vice Chairman

Chairman Asia Paci c

Omnicom Group

Bharat Avalani

Regional IBC

Director Homecare Asia,

Africa, Middle East & Turkey

Unilever

Matt Seiler

Global CEO

IPG Mediabrands

Jeffrey Cole

Director & CEO

Center for the Digital Future

USC Annenberg School

Sir Martin Sorrell

CEO

WPP

Gan Lin

Vice Minister

State Administration for

Industry & Commerce

People’s Republic of China

Faris Abouhamad

Chairman & World President

International Advertising

Association

Michael Kassan

CEO

MediaLink

REGISTER NOW: IAA75.ORG/BEIJING

Herb Scannell

President

BBC Worldwide America

Rob Norman

Global Chief

Digital O cer

Group M

T.B. Song

Chairman Greater China

Ogilvy & Mather

Maurice Lévy

Chairman & CEO

Publicis Groupe

Angela Mills-Wade

Executive Director

European Publishers

Council

Tomaz Mok

Chairman

McCann Guanming

China

Carla Michelotti

EVP & Chief Legal Counsel

Leo Burnett

Ben Hughes

Global Commercial Director

& Deputy CEO

Financial Times

Greg Paull

Principal

R3

SUPPORTING SPONSOR

PLATINUM SPONSORS

ONE CITY. TWO DAYS.

30+ OPINIONS.

DELEGATES FROM

50+ COUNTRIES.

AND YOU!

GOLD SPONSOR

Atifa Silk

Brand Director

Campaign Asia-Paci c

I nt er nat ional A dv er t i sing A ssocia t ion

Pully Chau

Former President & CEO

Greater China

Draftfbc

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THE IAA HISTORYHISTORY OF THE NETWORK

Established in 1938, the International Advertising Association is

the only global association that represents all areas of the

marketing and communications industry. Our membership is

drawn from marketers, advertising, media and public relations

agencies, as well as media companies, research firms and

educators.

For over seventy years the IAA has played a strong and

supportive role in key industry issues such as freedom of

commercial speech, self regulation, responsible advertising,

education and professional development. With its influence, vast

network and grass roots operations the IAA is the natural

platform for the many issues that confront today’s demanding

and fast changing business environment.

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THE IAA HISTORYHISTORY OF THE NETWORK

The Network

The IAA network is divided into regions: US/Canada, Europe,

Middle East/Africa, Latin America, Asia/Pacific; with some 4,000

members in 46 chapters in 70 countries; and the association’s

World Service Center is located in New York City. The IAA’s

membership base comprises of individual and chapter

members. 55 Corporate Members. 58 Accredited Institute

members. Academic members. Young Professionals. IAA

Individual Membership Fee is US$200 plus local Chapter Fee.

Structure and Operations

The Association is led by an elected Chairman and World

President and Officers, together with a Board of Directors

comprised of Chapter Presidents and Corporate Member

Representatives. The IAA World Service Center is managed by

the IAA’s Managing Director and a staff of three.

The IAA World Service Center is established with 501 (c) 3 and

(c) 6 non-profit status under US tax code.

Web Site

www.iaaglobal.org

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CHAPTER NETWORKIAA CHAPTERS PER REGION

Africa/Middle East

Bahrain

Cameroon

Egypt

Ghana

Iran

Jordan

Kuwait

Lebanon

Qatar

Syria

United Arab Emirates

Members also in:

Kenya

Nigeria

Saudi Arabia

South Africa

Asia Pacific

Australia

China

India

Indonesia

Japan

Korea

Malaysia

Pakistan

Singapore

Sri Lanka

Taiwan

Members also in:

Bangladesh

Hong Kong

Nepal

Philippines

Thailand

Vietnam

Europe

Austria

Bosnia

Bulgaria

Denmark

France

Germany

Hungary

Italy

Malta

Poland

Romania

Russia

Serbia

Spain

Switzerland

Turkey

United Kingdom

Members also in:

Israel

Slovenia

Uzbekistan

Latin America

Argentina

Chile

Mexico

Members also in:

Brazil

Colombia

Dominican Republic

Peru

Paraguay

Uruguay

Venezuela

North America

New York

San Francisco

Members also in:

Canada.

Throughout USA

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CORPORATE BENEFITSCORPORATEMEMBERSHIP BENEFITS

The IAA speaks for, and connects the

communications industry

Open access to the IAA’s international membership network. It’s

a true grassroots network, it’s live!

The IAA was recently able to make an introduction for a US

based corporate member seeking both industry and media

connections in Russia and India. Another corporate member met

with the IAA’s VP of Government Affairs for a personalized

briefing on children’s issues in key European markets. The IAA

introduced a media corporate member to the association’s

network in the Gulf region with beneficial results for their media

sales. The IAA can make valuable introductions for those visiting

a new market for the first time.

The IAA’s Chairman, Senior Vice President, Managing Director

and Vice Presidents, along with other key members all make

speeches and attended industry forums, give media interviews

and use such opportunities to share best practices and defend a

responsible advertising industry while working in a self or co-

regulatory environment for the benefit of our stakeholders.

Associate Professor, Benjamin Edelman, Harvard

Business School speaks at the IAA Digital Download.

Behind the Headlines event.

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CORPORATE BENEFITSCORPORATEMEMBERSHIP BENEFITS

Regulation, Insights

Monthly newsletters and briefings on government activities that

relate specifically to the ad industry.

Connections

News and information from within the IAA network.

Intelligence

A briefing on industry news gathered from all over the IAA

network.

The IAA speaks for, and connects the

communications industry.

An IAA Corporate Member can be assured that the

‘corporate’ point of view resonates throughout the

Association’s operations. The IAA’s World Board has

26 places for directors drawn from corporate members

and is represented on the Executive Committee and

World Board by the IAA Vice President, Corporate

Members. Active participation from corporate members

ensures a balanced agenda between both individual

and corporate missions.

There are many IAA Chapter and Regional events that

offer speaking or other valuable business

opportunities. Our network can make introductions, is a

valuable resource to access difficult-to-get research

and intelligence.

The IAA has a “seat at the table” and uses it in the

interests of all its corporate members.

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CORPORATE BENEFITSCORPORATEMEMBERSHIP BENEFITS SUMMARY

Our commitment to Corporate Members

• To represent member points of view and agendas at the

IAA World Board level and ensure they effectively

contribute to, and where appropriate influence the IAA

position.

• To raise major issues of concern from corporate members and

ensure that satisfactory actions are taken by the IAA.

• To ensure a full, global point of view is developed and

maintained within the IAA, through participation in task

forces/commissions and/or board membership.

• To promote corporate member networking worldwide.

Current planned key agenda items include:

• IAA led fact finding visits for corporate members to India and

China. Independent research on advertising restrictions in the

Asia Pacific region.

• Continued dialogue with key government officials

including the EU and around the world.

• Enhanced dialogue with fellow associations to ensure

representative views on key issues e.g. advertising to

children and obesity, digital media measurement, plain paper

packaging.

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CORPORATE BENEFITSCORPORATE MEMBERSHIP PACKAGES

All corporate membership tiers offer members and their

staff the discounted member rates for IAA events on a

global basis (with considerable potential savings), and other

related benefits, including: IAA rates at World Congresses,

all the IAA publications, Intelligence − Network News

briefings, membership directories and VIP level status at

IAA Global events.

All corporate membership tiers offer direct access to the

IAA’s leadership and management for personalized

introductions to the international chapter network, other

resources and to develop initiatives on a prescriptive basis

as required.

Global Membership

• For multi-national companies with international

offices outside their main country of domicile.

• Nominate one executive to be on the IAA Board

of Directors.

• Annual cost: US$15,000 + free individual

membership at 20 IAA chapters of your choice

($4,000 minimum value).

Regional Membership

• For companies with offices within their

geographic region.

• Annual cost: US$9,000 + free individual

membership at 10 IAA chapters of your choice

($5000 minimum value).

National Membership

• For companies with one national base of

operations.

• Annual cost: US$4,000 + five individual

membership ($1250 value).

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CORPORATE MEMBERSCURRENT CORPORATE MEMBERS OF THE IAA

Asia Pacific

The Asahi Shimbun

Dentsu

Dentsu Tec

Hakuhodo

Nifco

Africa/Middle East

Bahrain eGovernment Authority

Dubai World Trade Center

The Network Communications

Europe

BBC World News

The Economist

Euronews

Financial Times

Gazprombank

Hearst Shkulev Media

Maer Group

Video International Group

North America

Adforum

BBDO Worldwide

Crain Communications

DDB Worldwide

Draftfcb

Havas Worldwide

Google

Leo Burnett Worldwide

Microsoft Corporation

The Ogilvy Group

The Wall Street Journal

Sesame Workshop

Y&R Brands

Yahoo!

Xerox Corporation

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SUPPORTING THE IAASUPPORT THE FUTURE OF THE COMMUNICATION

BUSINESS

www.iaaglobal.org

For more information, please contact:

Michael Lee

Managing Director

IAA World Service Center

747 Third Avenue

New York NY 10017

T +1 (646) 722 2611

F +1 (646) 722 2501

E [email protected]

Or

Carla Michelotti

IAA Vice President Corporate Members & Government Affairs

LEO BURNETT WORLDWIDE INC.

EVP, Chief Legal, Government & Corporate Affairs Officer.

35 West Wacker Drive

Chicago IL-60601 USA

T +1 (312) 220 3839

F +1 (312) 220 6575

E [email protected]

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NETWORKIAA WORLDWIDE

ASIA PACIFIC

LATIN AMERICA

NORTH AMERICA

AFRICA &

MIDDLE EAST

EUROPE

Asia Pacific

:

Australia, China, India, Indonesia, Japan, Korea, Malaysia, Pakistan, Singapore, Sri Lanka, Taiwan.

Europe: Austria, Bosnia, Bulgaria, Denmark, Finland, France, Germany , Hungary, Italy, Malta, Poland, Romania, Russia, Serbia,

Spain, Switzerland, Turkey, United Kingdom.

Latin America: Argentina, Chile, Mexico, Brazil, Colombia, Dominican Republic, Peru, Paraguay , Uruguay, Venezuela.

Africa/Middle East: Bahrain, Egypt, Ghana, Jordan, Kuwait, Lebanon, Qatar , Syria, United Arab Emirates.

North America: Chicago, Miami, New York, San Fransisco.