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Living Labs in Flanders The IBBT approach
Dr Pieter Ballon & Dr Lieven De Marez
IBBT-iLab.o
iMinds, 12 May 2009
Outline
Living Labs as Open Innovation Platforms
IBBT, iLab.o & Living Lab Projects
Living Lab Approach @ IBBT
Living Labs as Open Innovation
Platforms
4
Why Open Innovation Platforms (1): Overcoming
Systemic Failures
5
Why Open Innovation Platforms (2): User Communities Create Value
6
Living Labs as Open Innovation Platforms
Living Lab as open innovation platform Real-life real-time co-designing and testing
Local and trusted environment
Communities of users
© Ballon, Pierson & Delaere, 2005
7
10 Years of Living Labs (1)
8
10 Years of Living Labs (2)
9
10 Years of Living Labs (3)
IBBT, iLab.o & Living Lab Projects
11
IBBT expertise in Living Labs
~15 Living Lab projects so far
mobile
media
e-health
Research groups involved include IBBT-SMIT, Vrije Universiteit Brussel
IBBT-MICT, University of Ghent
IBBT-CUO, Catholic University Leuven
IBBT-ETRO, Vrije Universiteit Brussel
Supported by iLab.o
~15 Experts & Facilitators
Brussels, Ghent, Hasselt
12
What do we offer?
User selection and management
New methods for usage logging and monitoring
Application prototyping & co-design
Strategy & policy tools
What are the results?
User & Social requirements
Market Potential & Business models
Co-designed and Validated products/services
iLab.o: supporting Open Innovation in ICT
Need finding
• From need
• To concept
Shaping
• From concept
• To prototype
Business Modelling
• From prototype
• To business model
IBBT groups & Living Lab projects- Interactive
television
First pilot of interactive television in Flanders
300 households
2 year project
1 year trial
2003-2004
Partner: Telenet
IBBT groups & Living Lab projects - E-paper
World’s first development of an electronic newspaper
200 users
2 year project
Trial of 2 months
March - May 2006
Partners: iRex, Belgacom, De Tijd,..
IBBT groups & Living Lab projects - Mobile
television
First trial of mobile television via DVB-H in Belgium
App. 100 users
2 year project
1 year trial
September 2007 - May 2008
Partners: VRT, Siemens, Telenet,
Belgacom, Option,…
IBBT groups & Living Lab projects - iBrussels
Wireless broadband access and large-scale testing of context-aware mobile applications on campus
500 log-ins per day
Ongoing project
Start April 2007
Partner: Brussels Regional Government
• Selected First wave of European Living Labs (nov 2006)
• iLab.o - DIMES international partnership (dec 2007)
• Elected Acting Secretariat of ENoLL (march 2009)
• Elected ENoLL council member (march 2009)
IBBT iLab.o as hub for European Living Labs
IBBT recently integrated the i-City organization
We have been busy structuring a support organization for
living lab projects, ilab.o with staff from both IBBT and i-City
We are also preparing a number of living lab projects that
will be presented to IWT for approval before summer and
should normally kick-off in the second half of the year
These projects will focus on living lab projects in areas
such as media, mobility and e-health and potentially include
high-bandwidth infrastructure components
Interested parties can contact [email protected]
Upcoming Living Lab Opportunities
Living Lab Approach @ IBBT
Open innovation platforms …
… to ‘overcome systematic failures’
Many failures ~ failing potential estimation
e.g. Mobile Television Finland (2006)
= Being user-centric? Ok … but too fragmented (one shot)
continuous user feedback (through all NPD-stadia)
Open innovation platforms (IBBT iLab.o) …
… transcending ‘one shot user feedback approach’
Shaping Business Model Need Finding
Living Lab 2007-8, app. N: 100
Survey (needs) + proxy innovation assessment + diaries + usability +
observation + photo-elicitation + focus groups + …
Open innovation platforms (IBBT iLab.o) …
… Mobile Television
Open innovation platforms (IBBT iLab.o) …
… Mobile Television
17%
Needs & Wants? Wtp? User profiles? Usage Contexts
Rational
Emo
Emo
Prime time classical TV
Sleep
12:00
18:00
00:00
Potential for
new prime
Times
Potential for
new prime
Times
Potential new Mobile TV
prime times
06:00
19:00
08:00
Trial 2003-4
Open innovation platforms (IBBT iLab.o) …
… Interactive Television
Timing? y 2 y ? ?
Q3 06
138000
300000
+882000
Q3 2007
2006: 140000 40000 Belgacom
+ 100000 Telenet
Q3 05 Q1 06 Q3 07
Living Lab research: iLab.o
Managing methodological expertise for living lab
research ~ methodological roadmap
~ developing new methods (e.g. QoS vs QoE)
Managing user panels/communities for living lab
research
www.digimeter.be
Managing your living lab projects
Living Labs on Media, Care, Mobility, …
