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selected works_Kyle Mannschreck PART 1
Citation preview
radicI AM_radic
S E L E C T E D W O R K S K Y L E M A N N S C H R E C K _radic
P A R T 1 _
SCHOOL COURSEINSTRUCTOR_
DESIGNERPHONEEMAIL_
BINDERY_
Academy of Art University _Senior Portfolio_Mary Scott
Kyle Mannschreck _(775) 781 5772 _kmmannschreckgmailcom
The Key Printing and Binding Oakland CA (510) 595 3311
radic
radic
radic
PRINTING_
TITLECONTENTPHOTOGRAPHY_
TYPEFACESSOFTWARE TEXT STOCK_
Giant Horse Printing San Mateo CA (650) 875 7137
I Am A Doer_Kyle Mannschreck _Kyle Mannschreck
Klavika Eidetic Neo _ Adobe Suite CS6 _ Finch 100lb text
radic
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copy 2012 All rights reserved No part of this publication shall be reproduced without express
permission from Kyle Mannschreck
p _ 0 0 1 _radic
D E D I C A T E D T O M Y F A M I L Y F O R M A K I N G M E T H E P E R S O N I A M T O D A Y _radic
prodprod
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C Kradicp _ 0 0 2 _
p _ 0 0 3 _radic
CONCEPT_
Stemming back to the dawn of man humans have always been collectors
and gatherers by nature This trait started as a means of survival and
has become a compulsion ingrained in our being Some people collect
books some collect coins others antiquesmdashI collect experiences
Each new experience brings growth and increases our ability to tackle
any problem that is at hand These experiences guide us through our
lives determining who we are and how we react when presented with
problems Graphic designers are no more than problem solvers tasked
with translating experiences into effective and appropriate visual
solutions The more experiences a person has the more effectively they
can tackle any task at hand I am on the constant mission to experience
life first hand and enjoy all it has to offermdashI AM A DOER
mdashKYLE MANNSCHRECK
radic
prodprodi n t r o _ CO N C E P T S U M M A RY
radicp _ 0 0 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
radic00_radic
PROJECT_
Spare Parts
C H A P T E R 0 1 _ p 0 0 6 _ 0 0 7
CLASS_
Print 1
INSTRUCTOR_
Megumi Kiyama
PROJECT_
Makita Skincare
C H A P T E R 0 2 _ p 0 2 0 _ 0 2 1
CLASS_
Packaging 3
INSTRUCTOR_
Thomas McNulty
PROJECT_
WestJet Branding
C H A P T E R 0 3 _ p 0 3 2 _ 0 3 3
CLASS_
Identity 2
INSTRUCTOR_
Thomas McNulty
PROJECT_
REI Packaging
C H A P T E R 0 4 _ p 0 5 0 _ 0 5 1
CLASS_
Packaging 1
INSTRUCTOR_
Chamindri Wijimanne
PROJECT_
Typeface Promotion
C H A P T E R 0 5 _ p 0 6 2 _ 0 6 3
CLASS_
Typography 4
INSTRUCTOR_
Ariel Grey
PROJECT_
Svedka Packaging
C H A P T E R 0 6 _ p 0 7 8 _ 0 7 9
CLASS_
Packaging 4
INSTRUCTOR_
Thomas McNulty
radic
radic
radic
radic
radic
radic
p _ 0 0 5 _radic
PROJECT_
Stress Campaign
C H A P T E R 0 7 _ p 0 9 0 _ 0 9 1
CLASS_
Graphic Design 3
INSTRUCTOR_
Jenny Ji
PROJECT_
Pharmaceuticals
C H A P T E R 0 8 _ p 1 0 2 _ 1 0 3
CLASS_
Packaging 3
INSTRUCTOR_
Thomas McNulty
PROJECT_
Paper Promotion
C H A P T E R 0 9 _ p 1 1 2 _ 1 1 3
CLASS_
Typography 3
INSTRUCTOR_
Ariel Grey
PROJECT_
Ace Identity
C H A P T E R 1 0 _ p 1 3 6 _ 1 3 7
CLASS_
Identity 2
INSTRUCTOR_
Thomas McNulty
PROJECT_
Collective Packaging
C H A P T E R 1 1 _ p 1 4 8 _ 1 4 9
CLASS_
Packaging 4
INSTRUCTOR_
Thomas McNulty
PROJECT_
Various Identities
C H A P T E R 1 2 _ p 1 8 4 _ 1 8 5
CLASS_
Various Classes
INSTRUCTOR_
Various Instructors
prodprodi n t r o _ TA B L E O F CO N T E N T S
radic
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radic
radic
radicp _ 0 0 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 7 _radicpro jec t_ S PA R E PA RT S
radicp _ 0 0 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
OBJECTIVE_
Create your own TED conference and create an educational brochure
along with a website and poster series to supplement the conference
PROJECT BRIEF_
I chose to create collateral for a TED conference focused on the ever
growing subject of transplantation The book covers the origins of
organ transplantation through the experimental techniques being
developed today My aim was to take the information and present it in
an intriguing and visually grabbing way Most educational material
tends to fall into more of a bland visual category and by making the
information more visual pleasing I feel people could more easily gain
interest I created a series of icons to accompany the graphic style and
carried the established system throughout the website posters and the
educational brochure
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0112
Print 1
Weeks
InnovativeExcitingInformative
PROJECT_
TERM_
DELIVERABLES_
Spare Parts
Fall 2011
BrochureWebsitePoster Series
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Megumi Kiyama
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
StainlessFlama
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic01_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 1 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
SCHOOL COURSEINSTRUCTOR_
DESIGNERPHONEEMAIL_
BINDERY_
Academy of Art University _Senior Portfolio_Mary Scott
Kyle Mannschreck _(775) 781 5772 _kmmannschreckgmailcom
The Key Printing and Binding Oakland CA (510) 595 3311
radic
radic
radic
PRINTING_
TITLECONTENTPHOTOGRAPHY_
TYPEFACESSOFTWARE TEXT STOCK_
Giant Horse Printing San Mateo CA (650) 875 7137
I Am A Doer_Kyle Mannschreck _Kyle Mannschreck
Klavika Eidetic Neo _ Adobe Suite CS6 _ Finch 100lb text
radic
radic
radic
copy 2012 All rights reserved No part of this publication shall be reproduced without express
permission from Kyle Mannschreck
p _ 0 0 1 _radic
D E D I C A T E D T O M Y F A M I L Y F O R M A K I N G M E T H E P E R S O N I A M T O D A Y _radic
prodprod
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C Kradicp _ 0 0 2 _
p _ 0 0 3 _radic
CONCEPT_
Stemming back to the dawn of man humans have always been collectors
and gatherers by nature This trait started as a means of survival and
has become a compulsion ingrained in our being Some people collect
books some collect coins others antiquesmdashI collect experiences
Each new experience brings growth and increases our ability to tackle
any problem that is at hand These experiences guide us through our
lives determining who we are and how we react when presented with
problems Graphic designers are no more than problem solvers tasked
with translating experiences into effective and appropriate visual
solutions The more experiences a person has the more effectively they
can tackle any task at hand I am on the constant mission to experience
life first hand and enjoy all it has to offermdashI AM A DOER
mdashKYLE MANNSCHRECK
radic
prodprodi n t r o _ CO N C E P T S U M M A RY
radicp _ 0 0 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
radic00_radic
PROJECT_
Spare Parts
C H A P T E R 0 1 _ p 0 0 6 _ 0 0 7
CLASS_
Print 1
INSTRUCTOR_
Megumi Kiyama
PROJECT_
Makita Skincare
C H A P T E R 0 2 _ p 0 2 0 _ 0 2 1
CLASS_
Packaging 3
INSTRUCTOR_
Thomas McNulty
PROJECT_
WestJet Branding
C H A P T E R 0 3 _ p 0 3 2 _ 0 3 3
CLASS_
Identity 2
INSTRUCTOR_
Thomas McNulty
PROJECT_
REI Packaging
C H A P T E R 0 4 _ p 0 5 0 _ 0 5 1
CLASS_
Packaging 1
INSTRUCTOR_
Chamindri Wijimanne
PROJECT_
Typeface Promotion
C H A P T E R 0 5 _ p 0 6 2 _ 0 6 3
CLASS_
Typography 4
INSTRUCTOR_
Ariel Grey
PROJECT_
Svedka Packaging
C H A P T E R 0 6 _ p 0 7 8 _ 0 7 9
CLASS_
Packaging 4
INSTRUCTOR_
Thomas McNulty
radic
radic
radic
radic
radic
radic
p _ 0 0 5 _radic
PROJECT_
Stress Campaign
C H A P T E R 0 7 _ p 0 9 0 _ 0 9 1
CLASS_
Graphic Design 3
INSTRUCTOR_
Jenny Ji
PROJECT_
Pharmaceuticals
C H A P T E R 0 8 _ p 1 0 2 _ 1 0 3
CLASS_
Packaging 3
INSTRUCTOR_
Thomas McNulty
PROJECT_
Paper Promotion
C H A P T E R 0 9 _ p 1 1 2 _ 1 1 3
CLASS_
Typography 3
INSTRUCTOR_
Ariel Grey
PROJECT_
Ace Identity
C H A P T E R 1 0 _ p 1 3 6 _ 1 3 7
CLASS_
Identity 2
INSTRUCTOR_
Thomas McNulty
PROJECT_
Collective Packaging
C H A P T E R 1 1 _ p 1 4 8 _ 1 4 9
CLASS_
Packaging 4
INSTRUCTOR_
Thomas McNulty
PROJECT_
Various Identities
C H A P T E R 1 2 _ p 1 8 4 _ 1 8 5
CLASS_
Various Classes
INSTRUCTOR_
Various Instructors
prodprodi n t r o _ TA B L E O F CO N T E N T S
radic
radic
radic
radic
radic
radic
radicp _ 0 0 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 7 _radicpro jec t_ S PA R E PA RT S
radicp _ 0 0 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
OBJECTIVE_
Create your own TED conference and create an educational brochure
along with a website and poster series to supplement the conference
PROJECT BRIEF_
I chose to create collateral for a TED conference focused on the ever
growing subject of transplantation The book covers the origins of
organ transplantation through the experimental techniques being
developed today My aim was to take the information and present it in
an intriguing and visually grabbing way Most educational material
tends to fall into more of a bland visual category and by making the
information more visual pleasing I feel people could more easily gain
interest I created a series of icons to accompany the graphic style and
carried the established system throughout the website posters and the
educational brochure
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0112
Print 1
Weeks
InnovativeExcitingInformative
PROJECT_
TERM_
DELIVERABLES_
Spare Parts
Fall 2011
BrochureWebsitePoster Series
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Megumi Kiyama
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
StainlessFlama
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic01_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 1 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
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radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
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EV
OLU
TIO
N_
radic
RE
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LUT
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_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
p _ 0 0 1 _radic
D E D I C A T E D T O M Y F A M I L Y F O R M A K I N G M E T H E P E R S O N I A M T O D A Y _radic
prodprod
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C Kradicp _ 0 0 2 _
p _ 0 0 3 _radic
CONCEPT_
Stemming back to the dawn of man humans have always been collectors
and gatherers by nature This trait started as a means of survival and
has become a compulsion ingrained in our being Some people collect
books some collect coins others antiquesmdashI collect experiences
Each new experience brings growth and increases our ability to tackle
any problem that is at hand These experiences guide us through our
lives determining who we are and how we react when presented with
problems Graphic designers are no more than problem solvers tasked
with translating experiences into effective and appropriate visual
solutions The more experiences a person has the more effectively they
can tackle any task at hand I am on the constant mission to experience
life first hand and enjoy all it has to offermdashI AM A DOER
mdashKYLE MANNSCHRECK
radic
prodprodi n t r o _ CO N C E P T S U M M A RY
radicp _ 0 0 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
radic00_radic
PROJECT_
Spare Parts
C H A P T E R 0 1 _ p 0 0 6 _ 0 0 7
CLASS_
Print 1
INSTRUCTOR_
Megumi Kiyama
PROJECT_
Makita Skincare
C H A P T E R 0 2 _ p 0 2 0 _ 0 2 1
CLASS_
Packaging 3
INSTRUCTOR_
Thomas McNulty
PROJECT_
WestJet Branding
C H A P T E R 0 3 _ p 0 3 2 _ 0 3 3
CLASS_
Identity 2
INSTRUCTOR_
Thomas McNulty
PROJECT_
REI Packaging
C H A P T E R 0 4 _ p 0 5 0 _ 0 5 1
CLASS_
Packaging 1
INSTRUCTOR_
Chamindri Wijimanne
PROJECT_
Typeface Promotion
C H A P T E R 0 5 _ p 0 6 2 _ 0 6 3
CLASS_
Typography 4
INSTRUCTOR_
Ariel Grey
PROJECT_
Svedka Packaging
C H A P T E R 0 6 _ p 0 7 8 _ 0 7 9
CLASS_
Packaging 4
INSTRUCTOR_
Thomas McNulty
radic
radic
radic
radic
radic
radic
p _ 0 0 5 _radic
PROJECT_
Stress Campaign
C H A P T E R 0 7 _ p 0 9 0 _ 0 9 1
CLASS_
Graphic Design 3
INSTRUCTOR_
Jenny Ji
PROJECT_
Pharmaceuticals
C H A P T E R 0 8 _ p 1 0 2 _ 1 0 3
CLASS_
Packaging 3
INSTRUCTOR_
Thomas McNulty
PROJECT_
Paper Promotion
C H A P T E R 0 9 _ p 1 1 2 _ 1 1 3
CLASS_
Typography 3
INSTRUCTOR_
Ariel Grey
PROJECT_
Ace Identity
C H A P T E R 1 0 _ p 1 3 6 _ 1 3 7
CLASS_
Identity 2
INSTRUCTOR_
Thomas McNulty
PROJECT_
Collective Packaging
C H A P T E R 1 1 _ p 1 4 8 _ 1 4 9
CLASS_
Packaging 4
INSTRUCTOR_
Thomas McNulty
PROJECT_
Various Identities
C H A P T E R 1 2 _ p 1 8 4 _ 1 8 5
CLASS_
Various Classes
INSTRUCTOR_
Various Instructors
prodprodi n t r o _ TA B L E O F CO N T E N T S
radic
radic
radic
radic
radic
radic
radicp _ 0 0 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 7 _radicpro jec t_ S PA R E PA RT S
radicp _ 0 0 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
OBJECTIVE_
Create your own TED conference and create an educational brochure
along with a website and poster series to supplement the conference
PROJECT BRIEF_
I chose to create collateral for a TED conference focused on the ever
growing subject of transplantation The book covers the origins of
organ transplantation through the experimental techniques being
developed today My aim was to take the information and present it in
an intriguing and visually grabbing way Most educational material
tends to fall into more of a bland visual category and by making the
information more visual pleasing I feel people could more easily gain
interest I created a series of icons to accompany the graphic style and
carried the established system throughout the website posters and the
educational brochure
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0112
Print 1
Weeks
InnovativeExcitingInformative
PROJECT_
TERM_
DELIVERABLES_
Spare Parts
Fall 2011
BrochureWebsitePoster Series
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Megumi Kiyama
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
StainlessFlama
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic01_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 1 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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partpart
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micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
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4
5
6
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radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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radicCONTINUE TO PART 2_radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C Kradicp _ 0 0 2 _
p _ 0 0 3 _radic
CONCEPT_
Stemming back to the dawn of man humans have always been collectors
and gatherers by nature This trait started as a means of survival and
has become a compulsion ingrained in our being Some people collect
books some collect coins others antiquesmdashI collect experiences
Each new experience brings growth and increases our ability to tackle
any problem that is at hand These experiences guide us through our
lives determining who we are and how we react when presented with
problems Graphic designers are no more than problem solvers tasked
with translating experiences into effective and appropriate visual
solutions The more experiences a person has the more effectively they
can tackle any task at hand I am on the constant mission to experience
life first hand and enjoy all it has to offermdashI AM A DOER
mdashKYLE MANNSCHRECK
radic
prodprodi n t r o _ CO N C E P T S U M M A RY
radicp _ 0 0 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
radic00_radic
PROJECT_
Spare Parts
C H A P T E R 0 1 _ p 0 0 6 _ 0 0 7
CLASS_
Print 1
INSTRUCTOR_
Megumi Kiyama
PROJECT_
Makita Skincare
C H A P T E R 0 2 _ p 0 2 0 _ 0 2 1
CLASS_
Packaging 3
INSTRUCTOR_
Thomas McNulty
PROJECT_
WestJet Branding
C H A P T E R 0 3 _ p 0 3 2 _ 0 3 3
CLASS_
Identity 2
INSTRUCTOR_
Thomas McNulty
PROJECT_
REI Packaging
C H A P T E R 0 4 _ p 0 5 0 _ 0 5 1
CLASS_
Packaging 1
INSTRUCTOR_
Chamindri Wijimanne
PROJECT_
Typeface Promotion
C H A P T E R 0 5 _ p 0 6 2 _ 0 6 3
CLASS_
Typography 4
INSTRUCTOR_
Ariel Grey
PROJECT_
Svedka Packaging
C H A P T E R 0 6 _ p 0 7 8 _ 0 7 9
CLASS_
Packaging 4
INSTRUCTOR_
Thomas McNulty
radic
radic
radic
radic
radic
radic
p _ 0 0 5 _radic
PROJECT_
Stress Campaign
C H A P T E R 0 7 _ p 0 9 0 _ 0 9 1
CLASS_
Graphic Design 3
INSTRUCTOR_
Jenny Ji
PROJECT_
Pharmaceuticals
C H A P T E R 0 8 _ p 1 0 2 _ 1 0 3
CLASS_
Packaging 3
INSTRUCTOR_
Thomas McNulty
PROJECT_
Paper Promotion
C H A P T E R 0 9 _ p 1 1 2 _ 1 1 3
CLASS_
Typography 3
INSTRUCTOR_
Ariel Grey
PROJECT_
Ace Identity
C H A P T E R 1 0 _ p 1 3 6 _ 1 3 7
CLASS_
Identity 2
INSTRUCTOR_
Thomas McNulty
PROJECT_
Collective Packaging
C H A P T E R 1 1 _ p 1 4 8 _ 1 4 9
CLASS_
Packaging 4
INSTRUCTOR_
Thomas McNulty
PROJECT_
Various Identities
C H A P T E R 1 2 _ p 1 8 4 _ 1 8 5
CLASS_
Various Classes
INSTRUCTOR_
Various Instructors
prodprodi n t r o _ TA B L E O F CO N T E N T S
radic
radic
radic
radic
radic
radic
radicp _ 0 0 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 7 _radicpro jec t_ S PA R E PA RT S
radicp _ 0 0 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
OBJECTIVE_
Create your own TED conference and create an educational brochure
along with a website and poster series to supplement the conference
PROJECT BRIEF_
I chose to create collateral for a TED conference focused on the ever
growing subject of transplantation The book covers the origins of
organ transplantation through the experimental techniques being
developed today My aim was to take the information and present it in
an intriguing and visually grabbing way Most educational material
tends to fall into more of a bland visual category and by making the
information more visual pleasing I feel people could more easily gain
interest I created a series of icons to accompany the graphic style and
carried the established system throughout the website posters and the
educational brochure
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0112
Print 1
Weeks
InnovativeExcitingInformative
PROJECT_
TERM_
DELIVERABLES_
Spare Parts
Fall 2011
BrochureWebsitePoster Series
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Megumi Kiyama
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
StainlessFlama
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic01_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 1 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
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micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
p _ 0 0 3 _radic
CONCEPT_
Stemming back to the dawn of man humans have always been collectors
and gatherers by nature This trait started as a means of survival and
has become a compulsion ingrained in our being Some people collect
books some collect coins others antiquesmdashI collect experiences
Each new experience brings growth and increases our ability to tackle
any problem that is at hand These experiences guide us through our
lives determining who we are and how we react when presented with
problems Graphic designers are no more than problem solvers tasked
with translating experiences into effective and appropriate visual
solutions The more experiences a person has the more effectively they
can tackle any task at hand I am on the constant mission to experience
life first hand and enjoy all it has to offermdashI AM A DOER
mdashKYLE MANNSCHRECK
radic
prodprodi n t r o _ CO N C E P T S U M M A RY
radicp _ 0 0 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
radic00_radic
PROJECT_
Spare Parts
C H A P T E R 0 1 _ p 0 0 6 _ 0 0 7
CLASS_
Print 1
INSTRUCTOR_
Megumi Kiyama
PROJECT_
Makita Skincare
C H A P T E R 0 2 _ p 0 2 0 _ 0 2 1
CLASS_
Packaging 3
INSTRUCTOR_
Thomas McNulty
PROJECT_
WestJet Branding
C H A P T E R 0 3 _ p 0 3 2 _ 0 3 3
CLASS_
Identity 2
INSTRUCTOR_
Thomas McNulty
PROJECT_
REI Packaging
C H A P T E R 0 4 _ p 0 5 0 _ 0 5 1
CLASS_
Packaging 1
INSTRUCTOR_
Chamindri Wijimanne
PROJECT_
Typeface Promotion
C H A P T E R 0 5 _ p 0 6 2 _ 0 6 3
CLASS_
Typography 4
INSTRUCTOR_
Ariel Grey
PROJECT_
Svedka Packaging
C H A P T E R 0 6 _ p 0 7 8 _ 0 7 9
CLASS_
Packaging 4
INSTRUCTOR_
Thomas McNulty
radic
radic
radic
radic
radic
radic
p _ 0 0 5 _radic
PROJECT_
Stress Campaign
C H A P T E R 0 7 _ p 0 9 0 _ 0 9 1
CLASS_
Graphic Design 3
INSTRUCTOR_
Jenny Ji
PROJECT_
Pharmaceuticals
C H A P T E R 0 8 _ p 1 0 2 _ 1 0 3
CLASS_
Packaging 3
INSTRUCTOR_
Thomas McNulty
PROJECT_
Paper Promotion
C H A P T E R 0 9 _ p 1 1 2 _ 1 1 3
CLASS_
Typography 3
INSTRUCTOR_
Ariel Grey
PROJECT_
Ace Identity
C H A P T E R 1 0 _ p 1 3 6 _ 1 3 7
CLASS_
Identity 2
INSTRUCTOR_
Thomas McNulty
PROJECT_
Collective Packaging
C H A P T E R 1 1 _ p 1 4 8 _ 1 4 9
CLASS_
Packaging 4
INSTRUCTOR_
Thomas McNulty
PROJECT_
Various Identities
C H A P T E R 1 2 _ p 1 8 4 _ 1 8 5
CLASS_
Various Classes
INSTRUCTOR_
Various Instructors
prodprodi n t r o _ TA B L E O F CO N T E N T S
radic
radic
radic
radic
radic
radic
radicp _ 0 0 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 7 _radicpro jec t_ S PA R E PA RT S
radicp _ 0 0 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
OBJECTIVE_
Create your own TED conference and create an educational brochure
along with a website and poster series to supplement the conference
PROJECT BRIEF_
I chose to create collateral for a TED conference focused on the ever
growing subject of transplantation The book covers the origins of
organ transplantation through the experimental techniques being
developed today My aim was to take the information and present it in
an intriguing and visually grabbing way Most educational material
tends to fall into more of a bland visual category and by making the
information more visual pleasing I feel people could more easily gain
interest I created a series of icons to accompany the graphic style and
carried the established system throughout the website posters and the
educational brochure
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0112
Print 1
Weeks
InnovativeExcitingInformative
PROJECT_
TERM_
DELIVERABLES_
Spare Parts
Fall 2011
BrochureWebsitePoster Series
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Megumi Kiyama
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
StainlessFlama
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic01_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 1 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 0 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
radic00_radic
PROJECT_
Spare Parts
C H A P T E R 0 1 _ p 0 0 6 _ 0 0 7
CLASS_
Print 1
INSTRUCTOR_
Megumi Kiyama
PROJECT_
Makita Skincare
C H A P T E R 0 2 _ p 0 2 0 _ 0 2 1
CLASS_
Packaging 3
INSTRUCTOR_
Thomas McNulty
PROJECT_
WestJet Branding
C H A P T E R 0 3 _ p 0 3 2 _ 0 3 3
CLASS_
Identity 2
INSTRUCTOR_
Thomas McNulty
PROJECT_
REI Packaging
C H A P T E R 0 4 _ p 0 5 0 _ 0 5 1
CLASS_
Packaging 1
INSTRUCTOR_
Chamindri Wijimanne
PROJECT_
Typeface Promotion
C H A P T E R 0 5 _ p 0 6 2 _ 0 6 3
CLASS_
Typography 4
INSTRUCTOR_
Ariel Grey
PROJECT_
Svedka Packaging
C H A P T E R 0 6 _ p 0 7 8 _ 0 7 9
CLASS_
Packaging 4
INSTRUCTOR_
Thomas McNulty
radic
radic
radic
radic
radic
radic
p _ 0 0 5 _radic
PROJECT_
Stress Campaign
C H A P T E R 0 7 _ p 0 9 0 _ 0 9 1
CLASS_
Graphic Design 3
INSTRUCTOR_
Jenny Ji
PROJECT_
Pharmaceuticals
C H A P T E R 0 8 _ p 1 0 2 _ 1 0 3
CLASS_
Packaging 3
INSTRUCTOR_
Thomas McNulty
PROJECT_
Paper Promotion
C H A P T E R 0 9 _ p 1 1 2 _ 1 1 3
CLASS_
Typography 3
INSTRUCTOR_
Ariel Grey
PROJECT_
Ace Identity
C H A P T E R 1 0 _ p 1 3 6 _ 1 3 7
CLASS_
Identity 2
INSTRUCTOR_
Thomas McNulty
PROJECT_
Collective Packaging
C H A P T E R 1 1 _ p 1 4 8 _ 1 4 9
CLASS_
Packaging 4
INSTRUCTOR_
Thomas McNulty
PROJECT_
Various Identities
C H A P T E R 1 2 _ p 1 8 4 _ 1 8 5
CLASS_
Various Classes
INSTRUCTOR_
Various Instructors
prodprodi n t r o _ TA B L E O F CO N T E N T S
radic
radic
radic
radic
radic
radic
radicp _ 0 0 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 7 _radicpro jec t_ S PA R E PA RT S
radicp _ 0 0 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
OBJECTIVE_
Create your own TED conference and create an educational brochure
along with a website and poster series to supplement the conference
PROJECT BRIEF_
I chose to create collateral for a TED conference focused on the ever
growing subject of transplantation The book covers the origins of
organ transplantation through the experimental techniques being
developed today My aim was to take the information and present it in
an intriguing and visually grabbing way Most educational material
tends to fall into more of a bland visual category and by making the
information more visual pleasing I feel people could more easily gain
interest I created a series of icons to accompany the graphic style and
carried the established system throughout the website posters and the
educational brochure
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0112
Print 1
Weeks
InnovativeExcitingInformative
PROJECT_
TERM_
DELIVERABLES_
Spare Parts
Fall 2011
BrochureWebsitePoster Series
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Megumi Kiyama
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
StainlessFlama
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic01_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 1 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
p _ 0 0 5 _radic
PROJECT_
Stress Campaign
C H A P T E R 0 7 _ p 0 9 0 _ 0 9 1
CLASS_
Graphic Design 3
INSTRUCTOR_
Jenny Ji
PROJECT_
Pharmaceuticals
C H A P T E R 0 8 _ p 1 0 2 _ 1 0 3
CLASS_
Packaging 3
INSTRUCTOR_
Thomas McNulty
PROJECT_
Paper Promotion
C H A P T E R 0 9 _ p 1 1 2 _ 1 1 3
CLASS_
Typography 3
INSTRUCTOR_
Ariel Grey
PROJECT_
Ace Identity
C H A P T E R 1 0 _ p 1 3 6 _ 1 3 7
CLASS_
Identity 2
INSTRUCTOR_
Thomas McNulty
PROJECT_
Collective Packaging
C H A P T E R 1 1 _ p 1 4 8 _ 1 4 9
CLASS_
Packaging 4
INSTRUCTOR_
Thomas McNulty
PROJECT_
Various Identities
C H A P T E R 1 2 _ p 1 8 4 _ 1 8 5
CLASS_
Various Classes
INSTRUCTOR_
Various Instructors
prodprodi n t r o _ TA B L E O F CO N T E N T S
radic
radic
radic
radic
radic
radic
radicp _ 0 0 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 7 _radicpro jec t_ S PA R E PA RT S
radicp _ 0 0 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
OBJECTIVE_
Create your own TED conference and create an educational brochure
along with a website and poster series to supplement the conference
PROJECT BRIEF_
I chose to create collateral for a TED conference focused on the ever
growing subject of transplantation The book covers the origins of
organ transplantation through the experimental techniques being
developed today My aim was to take the information and present it in
an intriguing and visually grabbing way Most educational material
tends to fall into more of a bland visual category and by making the
information more visual pleasing I feel people could more easily gain
interest I created a series of icons to accompany the graphic style and
carried the established system throughout the website posters and the
educational brochure
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0112
Print 1
Weeks
InnovativeExcitingInformative
PROJECT_
TERM_
DELIVERABLES_
Spare Parts
Fall 2011
BrochureWebsitePoster Series
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Megumi Kiyama
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
StainlessFlama
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic01_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 1 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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partpart
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micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
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radicCONTINUE TO PART 2_radic
radicp _ 0 0 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 7 _radicpro jec t_ S PA R E PA RT S
radicp _ 0 0 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
OBJECTIVE_
Create your own TED conference and create an educational brochure
along with a website and poster series to supplement the conference
PROJECT BRIEF_
I chose to create collateral for a TED conference focused on the ever
growing subject of transplantation The book covers the origins of
organ transplantation through the experimental techniques being
developed today My aim was to take the information and present it in
an intriguing and visually grabbing way Most educational material
tends to fall into more of a bland visual category and by making the
information more visual pleasing I feel people could more easily gain
interest I created a series of icons to accompany the graphic style and
carried the established system throughout the website posters and the
educational brochure
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0112
Print 1
Weeks
InnovativeExcitingInformative
PROJECT_
TERM_
DELIVERABLES_
Spare Parts
Fall 2011
BrochureWebsitePoster Series
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Megumi Kiyama
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
StainlessFlama
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic01_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 1 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
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micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
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_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 7 _radicpro jec t_ S PA R E PA RT S
radicp _ 0 0 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
OBJECTIVE_
Create your own TED conference and create an educational brochure
along with a website and poster series to supplement the conference
PROJECT BRIEF_
I chose to create collateral for a TED conference focused on the ever
growing subject of transplantation The book covers the origins of
organ transplantation through the experimental techniques being
developed today My aim was to take the information and present it in
an intriguing and visually grabbing way Most educational material
tends to fall into more of a bland visual category and by making the
information more visual pleasing I feel people could more easily gain
interest I created a series of icons to accompany the graphic style and
carried the established system throughout the website posters and the
educational brochure
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0112
Print 1
Weeks
InnovativeExcitingInformative
PROJECT_
TERM_
DELIVERABLES_
Spare Parts
Fall 2011
BrochureWebsitePoster Series
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Megumi Kiyama
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
StainlessFlama
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic01_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 1 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
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micro
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
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micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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1
2
3
4
5
6
7
8
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10
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 0 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
OBJECTIVE_
Create your own TED conference and create an educational brochure
along with a website and poster series to supplement the conference
PROJECT BRIEF_
I chose to create collateral for a TED conference focused on the ever
growing subject of transplantation The book covers the origins of
organ transplantation through the experimental techniques being
developed today My aim was to take the information and present it in
an intriguing and visually grabbing way Most educational material
tends to fall into more of a bland visual category and by making the
information more visual pleasing I feel people could more easily gain
interest I created a series of icons to accompany the graphic style and
carried the established system throughout the website posters and the
educational brochure
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0112
Print 1
Weeks
InnovativeExcitingInformative
PROJECT_
TERM_
DELIVERABLES_
Spare Parts
Fall 2011
BrochureWebsitePoster Series
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Megumi Kiyama
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
StainlessFlama
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic01_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 1 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
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micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
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micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
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10
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
OBJECTIVE_
Create your own TED conference and create an educational brochure
along with a website and poster series to supplement the conference
PROJECT BRIEF_
I chose to create collateral for a TED conference focused on the ever
growing subject of transplantation The book covers the origins of
organ transplantation through the experimental techniques being
developed today My aim was to take the information and present it in
an intriguing and visually grabbing way Most educational material
tends to fall into more of a bland visual category and by making the
information more visual pleasing I feel people could more easily gain
interest I created a series of icons to accompany the graphic style and
carried the established system throughout the website posters and the
educational brochure
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0112
Print 1
Weeks
InnovativeExcitingInformative
PROJECT_
TERM_
DELIVERABLES_
Spare Parts
Fall 2011
BrochureWebsitePoster Series
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Megumi Kiyama
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
StainlessFlama
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic01_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 1 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
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minus
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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1
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 1 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 1 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
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minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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radicp _ 0 1 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
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minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 3 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
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minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
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750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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radicp _ 0 1 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
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minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 5 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
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minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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radicp _ 0 1 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
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minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
radicp _ 0 1 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
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radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 1 7 _radicp r o j e c t _ S PA R E PA RT S
SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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partpart
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micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
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5
6
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10
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radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
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SPARE PARTS
THERE ARE93000PEOPLE WHONEED ANEW KIDNEYIN THE US16000 WILLGET ONETHIS YEAR
Kidney transplant allows patients with kidney failure to resume life without the need for dialysis greatly improving the quality of life Kidney transplant are not without their drawbacks however as transplant patients must remain on a regimen of medications to prevent rejection some of which cause can cause serious side effects
Benefits of TransplantationDialysis no longer requiredIncrease in energy and overall well-beingReturn to an almost normal lifestyleIncreased independence (no longer depend on a machine)Less or no restrictions of diet or fluid intake
ACCORDING TO THE NATIONAL KIDNEY COUNT THERE ARE ABOUT 400000 PEOPLE IN THE UNITED STATES WITH KIDNEY FAILURE THE LATEST STATISTICS AVAILABLE SHOW THAT IN 1998 THERE WERE MORE THAN 13000 KIDNEY TRANSPLANTS PERFORMED THOUGH THE NUMBER HAS GROWN CONSIDERABLY EVERY YEAR
Responsibilities with TransplantationManaging your transplanted kidney for the life of the kidneyTaking daily medicationsAttending regular clinic visitsHaving lab work often frequently
As you consider the benefits and risks we encourage you to find out all the information you can and to discuss your treatment options with your primary physician
KIDNEY TRANSPLANTS
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
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radic radic
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radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
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radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
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EV
OLU
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radic
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ION
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radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 2 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
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micro
micro
micro
micro
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micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
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micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
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10
EV
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
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EV
OLU
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radic
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ION
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radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 1 _radicpro jec t_ M A K I TA S K I N C A R E
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
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micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
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4
5
6
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10
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radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
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radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
OBJECTIVE_
Pick an existing company unrelated to the health and beauty category
and develop a line of skincare products to increase market-share
PROJECT BRIEF_
The company I chose to bring into the skincare market was Makita
power-tools Makita Corporation is Japanrsquos number one manufacturer and
exporter of electric power tools The company develops and distributes
more than 350 different products across the construction industry I
thought Makita could benefit from a move into the skincare category
using their brand equity Power-tools go hand in hand with hard work and
hard work can take a toll on a persons hands and skin Many construction
workers spend all day in the sun or coming in contact with harsh solvents
that are rough on skin Why not create a skincare line targeted directly
toward the construction industry and dondashitndashyourselfers The line I created
would consist of SPFs to protect from the sun along with moisturizing
lotions to keep skin healthy The bottles even feature an opening at the
top allowing the opportunity to hand them from a tool belt
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0212
Packaging 3
Weeks
Hardworking
Quality
Dependable
PROJECT_
TERM_
DELIVERABLES_
Makita Skincare
Fall 2011
Skincare line
Inndashstore display
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Klavika
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic02_radic
radicp _ 0 2 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
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minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
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radicCONTINUE TO PART 2_radic
prodprodprodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicp r o j e c t _ S K I N C A R E PA C K A G I N G
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
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LUT
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_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 24 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
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LUT
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radic
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radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
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radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
PANTONE321 C
7rdquo
PEARLSNOWHITE
RECESSEDAREA 132rdquo
6rdquo5 18rdquo
Reveal
1rdquo
1 34rdquo 2rdquo 2 14rdquo
2 14rdquo
Bevels on all sides other than bottom
Bevels on all sides
Two 1rdquo peices cut then
adhered together3rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS12rdquo
THICKNESS34rdquo
THICKNESS1rdquo
THICKNESS2rdquo
THICKNESS1rdquo
FRONT VIEW
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 5 _radicp r o j e c t _ M A K I TA S K I N C A R E
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
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10
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radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
COOLING ALOE VER A
Mentho lMenthol aloe vera tha t cools and soothes dr y and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BL OCK
SPF 50Waterproof sunblock thatworks to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
Revitalizin gAn antindashaging f aciallotion that help sdiminish wrinkles
5 fl oz (150ml )
COOLING ALOE VERA
MentholMenthol aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
WATERPROOFSUN BLOCK
SPF 50Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
ANTIndashAGINGLOTION
RevitalizingAn antindashaging f aciallotion that helpsdiminish wrinkles
5 fl oz (150ml )
WASUN BL
Wa
7 fl oz
y
(2
ROOFOCK
)
radicp _ 0 2 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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partpart
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
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10
EV
OLU
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radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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radicCONTINUE TO PART 2_radic
COOLING ALOE VERA
OriginalOriginal aloe vera that cools and soothes dry and sun damaged skin
6 fl oz (200ml)
works to keep you protected
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml )
SOOTHINGLOTION
MoisturizingA moisturizing lotionthat works to keepskin in top condition
5 fl oz (150ml )
WATERPROOFSUN BLOCK
SPF 30Waterproof sunblock that works to keep you protected from harmful UV rays
7 fl oz (250ml)
e
5 fl oz (150ml )
WATERPSUN BL OCK
7 fl oz (250ml)
MOISTURIZINGBODY BUTTER
Cool MintUltra moisturizing body butterhelps refresh and revitalizeeven the roughest driest skin
5 fl oz (150ml)
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 2 7 _radicp r o j e c t _ M A K I TA S K I N C A R E
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
FRONT VIEW
3 14rdquo
6 12rdquo
2rdquo
1rdquo
14rdquo
15rdquo
16rdquo
5 34rdquo
14rdquo
12rdquo
14rdquo
12rdquo
12rdquo
3rdquo3rdquo
3 14rdquo
RAWWOOD
12rdquo
34rdquo
WOODPLASTIC WITH A
THIN METAL VENIR
radicp _ 0 3 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 1 _p r o j e c t _ M A K I TA S K I N C A R E radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
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minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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partpart
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micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
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radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 3 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
I AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 3 _radicpro jec t_ W E S T J E T B R A N D I N G
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIEND
LY
CARING
EFFICIENT
MO
DERN
WO
RLD-CLASS
AFFORD
ABLE
PERSON
ABLE
PROG
RESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
FRIENDLY
CARING
EFFICIENT
MODERN
WORLD-CLASS
AFFORDABLE
PERSONABLE
PROGRESSIVE
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
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minus
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micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
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radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
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radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
OBJECTIVE_
Pick an existing airline or taxi company and take the company through
a total rendashbrand including brand guidelines applications and stationery
PROJECT BRIEF_
The airline I chose to rendashbrand was the Canadian airline Westjet WestJet
hold the stern belief that it may be their planes that fly you to your
destinations but it is their people who get you there and make it happen
They are dedicated to providing a world-class guest experience They
have built their corporate culture around caring for you the customer For
the brand-mark I chose to create symbol which represents an abstraction
of the Common Loon the Canadian national bird The Loon are communal
by nature and make frequent trips over long distances I felt these
characteristics made the Loon an appropriate candidate for the mark
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0312
Identity 2
Weeks
Friendly
Affordable
Caring
PROJECT_
TERM_
DELIVERABLES_
WestJet Branding
Fall 2011
Signature
Brand Guidelines
Stationery System
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Identity
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Din
Akzidenz Grotesk
_ part part
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radic03_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 5 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 3 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
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radic
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ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 7 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 3 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
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micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
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micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
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10
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 3 9 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 4 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
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micro
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micro
micro
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
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micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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1
2
3
4
5
6
7
8
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10
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 41 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 4 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
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micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
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_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 3 _radicp r o j e c t _ W E S T J E T B R A N D I N G
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 4 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprod
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
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radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
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micro
micro
micro
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micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
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part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 4 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
WestJet
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
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radic
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radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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partpart
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micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
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7
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prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 4 9 _radicpro jec t_ W E S T J E T B R A N D I N G
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
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part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 5 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
radic
radic
radic
radic
radic
radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
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micro
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micro
micro
micro
micro
micro
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micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
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partpart
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micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
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10
EV
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
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EV
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radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicI AM_radic
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 1 _radicpro jec t_ R E I PA C K A G I N G prodprod
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
radic
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radic
radic
radic
radic
radic radic
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radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
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LIN
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8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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micro
micro
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micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
OBJECTIVE_
Choose an existing retail store and create a new packaging system that
could be implemented throughout the store
PROJECT BRIEF_
I chose create a packaging system for the outdoor and adventure store
REI REI began in the 1930rsquos when the Pacific Northwest mountaineer
Lloyd Anderson began his search for a quality ice axe He had no success
finding one locally and had to order an ice axe all the way from Austria
which at the time was a great undertaking After this debacle Lloyd and
his wife Mary convened with 21 other climbers to establish an outdoor
gear co-op with the goal of making quality products easily accessible to
fellow climbers and outdoor enthusiasts I set out to create packaging
that could bring the adventure and the outdoors into the experience of
purchasing the products To do this I employed a bold graphic outgoing
style and chose to use a substrate that mimicked a wood texture
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0412
Packaging 1
Weeks
Adventurous
Exciting
Outdoorsy
PROJECT_
TERM_
DELIVERABLES_
REI Packaging
Spring 2010
Gift Bag
Gift Box
5 in-store items
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Chamindri Wijimanne
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Akzidenz Grotesk
_ part part
radic04_radic
radic
radicradic
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radic radic
radic
radicp _ 0 5 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
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minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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radicCONTINUE TO PART 2_radic
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _p r o j e c t _ R E TA I L PA C K A G I N G radic prodprod
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
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EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 5 4 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
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part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
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8
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EV
OLU
TIO
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radic
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VO
LUT
ION
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radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
REIREIREI
REIREIREI
REIREIREI
REI REI REI
REI REI REI
REI REI REI
ADVENTURE
category_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 5 _radicpro jec t_ R E I PA C K A G I N G prodprod
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
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radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
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radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
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OLU
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radic
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VO
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ION
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radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
REI
REI
EXPLOREEXP
LORE
8rdquo LOOP TOP BOTTLE
w w w r e i c o m
WATER BOTTLE8rdquo Stainless Steel Loop-top
REIw w w r e i c o m
WATER BOTTLE
AD
RE
NA
LIN
E
8rdquo Stainless Steel Loop-top
1 0 0 S A T I S F A C T I O N G U A R A N T E E D
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 5 7 _p r o j e c t _ R E I PA C K A G I N G radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
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radicCONTINUE TO PART 2_radic
radicp _ 0 5 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
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Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
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6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
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radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
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N_
radic
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
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EV
OLU
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radicCONTINUE TO PART 2_radic
radicp _ 0 6 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
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minus
minus
micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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radic06_radic
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750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 1 _radicp r o j e c t _ R E I PA C K A G I N G
radicp _ 0 6 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
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Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
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t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
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micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
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radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
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10
EV
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
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radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 3 _radicpro jec t_ T Y P E FA C E P RO M O T I O N
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
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radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
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radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
OBJECTIVE_
Pick a Typeface and create promotional material that portrays at least
one characteristic of the typeface in a conceptual and experimental way
The system is to revolve around a conceptual book and specimen book
PROJECT BRIEF_
The typeface I chose to create a promotional system based around the
typeface Minion Pro Minion Pro combines the aesthetic and functional
qualities that make text type highly readable with the versatility of
Open Type digital technology yielding unprecedented flexibility and
typographic control whether for lengthy text or display settings The
quality and lasting potential that the typeface shows got me to thinking
about the drastic drop in quality and craftsmanship shown in America
today After research I discovered the theory of planned obsolescence
Planned obsolescence is the idea that failure should be built into products
to increase revenue I aimed to create a book to bring awareness to the
lack of quality and longevity that has come to plague our planet known as
ldquoplanned obsolescencerdquo which seemed to be widely ignored and under the
radar The book is meant to have the feeling of expiration as it progresses
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0512
Typography 4
Weeks
Fleeting
De-generative
Decaying
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Typeface Promotion
Spring 2012
Book
Specimen Book
Poster
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Typography
Ariel Grey
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Minion Pro
Kettler
_ part part
radic05_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 5 _p r o j e c t _ T Y P E FA C E P RO M OT I O N radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
micro
micro
minus
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
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Morgan
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radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
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radicCONTINUE TO PART 2_radic
t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K
MINION PRO
ELEGANT
DEEP KNOWLEDGE
OBSOLESCENCE
(ANTONYM)
PLANNED OBSOLESCENCE
QUALITY
IMPRESSIVE
LASTING
EDUCATED
IGNORANCE
PROFESSIONAL
SPECIALIZED
KNOWLEDGEABLE
PRIVILEGED
HARD WORK
BEAUTIFUL
COMPETENT
USER-FRIENDLY
DEDICATION
FUNCTIONAL
USABLE
DESIRE
WILL POWER
PRIDE
MINION
DEVOTED
LOYALTY
PROUD
RESPECT
READABLE
RELENTLESS
LEGIBLE
DRIVEN
UNDERSTANDABLE
TRUTHFUL
VERSATILE
LONGEVITY
DISPOSABLE
(ANTONYM)
THROW-AWAY SOCIETY
c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicp _ 0 6 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 7 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 74 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
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Morgan
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 6 9 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
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c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 1 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
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c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radic prodprodp r o j e c t _ T Y P E P RO M OT I O N
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
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00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
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radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
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c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
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prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
part
part
part
minus
minus
micro
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minus
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micro
A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
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With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
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c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
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prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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radicCONTINUE TO PART 2_radic
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
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6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
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micro
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
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c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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radicCONTINUE TO PART 2_radic
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
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With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
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c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
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prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
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prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
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radicCONTINUE TO PART 2_radic
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr
larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz
0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6
6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
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A A a a a Agrave Agrave Aacute Aacute Acirc Acirc Atilde Atilde Auml Auml Aring Aring AElig AElig agrave agrave aacute aacute acirc acirc atilde atilde auml auml aring aring aelig aelig Ā Ā ā ā Ă Ă ă ă Ą Ą ą ą Ǻ Ǻ ǻ ǻ Ǽ Ǽ ǽ ǽ ά α а Ạ Ạ ạ ạ ạ Ά Ả Ả ả ả Ấ Ấ ấ ấ ấ Ầ Ầ ầ ầ ầ Ẩ Ẩ ẩ ẩ ẩ Ẫ Ẫ ẫ ẫ ẫ Ậ Ậ ậ ậ ậ Ắ Ắ ắ ắ ắ Ằ Ằ ằ ằ ằ Ẳ Ẳ ẳ ẳ ẳ Ẵ Ẵ ẵ ẵ ẵ Ặ Ặ ặ ặ ặ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ Ἀ Ἁ Ἂ Ἃ Ἄ Ἅ Ἆ Ἇ ὰ ά ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾈ ᾉ ᾉ ᾊ ᾊ ᾋ ᾋ ᾌ ᾌ ᾍ ᾍ ᾎ ᾎ ᾏ ᾏ ᾰ ᾱ ᾲ ᾳ ᾴ ᾶ ᾷ Ᾰ Ᾱ Ὰ Ά ᾼ ᾼ B B b b b Β β в Б ъ ы ь љ szlig њ Ѣ ѣ thorn thorn C C c c Ccedil Ccedil ccedil ccedil Ć Ć ć ć Ĉ Ĉ ĉ ĉ Ċ Ċ ċ ċ Č Č č č ς Ϛ Є С Э Œ Œ œ œ D D d d d ETH ETH eth Ď Ď ď ď Đ Đ đ đ ₫ ₫ E E e e e e Egrave Egrave Eacute Eacute Ecirc Ecirc Euml Euml egrave egrave egrave eacute eacute ecirc ecirc euml euml Ē Ē ē ē Ĕ Ĕ ĕ ĕ Ė Ė ė ė Ę Ę ę ę Ě Ě ě ě ǽ Ε Έ Ξ Σ έ ε ξ Ё Є е з ё є ә Ẹ Ẹ ẹ ẹ ẹ Ẻ Ẻ ẻ ẻ ẻ Ẽ Ẽ ẽ ẽ ẽ Ế Ế ế ế ế Ề Ề ề ề ề Ể Ể ể ể ể Ễ Ễ ễ ễ ễ Ệ Ệ ệ ệ ệ ἐ ἑ ἒ ἓ ἔ ἕ Ἐ Ἑ Ἒ Ἓ Ἔ Ἕ ὲ έ Ὲ Έ F F f f ϝ ₣ ₣ ₣ ſ ƒ ƒ ƒ int G G g g g Ĝ Ĝ ĝ ĝ Ğ Ğ ğ ğ Ġ Ġ ġ ġ Ģ Ģ ģ ģ H H h h h Ĥ Ĥ ĥ ĥ Ħ Ħ ħ ħ Ή Η Њ Џ Д П Н н ш щ њ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ᾘ ᾘ ᾙ ᾙ ᾚ ᾚ ᾛ ᾛ ᾜ ᾜ ᾝ ᾝ ᾞ ᾞ ᾟ ᾟ Ὴ Ή ῌ ῌ Ἠ Ἡ Ἢ Ἣ Ἤ Ἥ Ἦ Ἧ ђ ћ I I i i i i i Igrave Igrave Iacute Iacute Icirc Icirc Iuml Iuml igrave igrave iacute iacute icirc icirc iuml iuml Ĩ Ĩ ĩ ĩ Ī Ī ī ī Ĭ Ĭ ĭ ĭ Į Į į į İ İ і ї ı ı IJ IJ ij ij ΐ Ι Ϊ ί ι ϊ І Ї і ї Ỉ Ỉ ỉ ỉ Ị Ị ị ị ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ Ἰ Ἱ Ἲ Ἳ Ἴ Ἵ Ἶ Ἷ ὶ ί ῑ ῐ ῒ ΐ ῖ ῗ Ῐ Ῑ Ὶ Ί J J j j Ĵ Ĵ ĵ ĵ ȷ ȷ Ј ј K K K k k k Ķ ķ ķ ĸ Κ κ ж L L l l l Ĺ Ĺ ĺ ĺ Ļ Ļ ļ ļ Ľ Ľ ľ ľ Ŀ Ŀ ŀ ŀ Ł Ł ł ł pound pound pound M M m m m m М м N N n n n Ń Ń ń ń Ņ Ņ ņ ņ Ň Ň ň ʼn ň Ŋ Ŋ ŋ ŋ Ν η ή и й ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ὴ ή ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ O O o o o ordm Ograve Ograve Oacute Oacute Ocirc Ocirc Otilde Otilde Ouml Ouml Oslash Oslash eth ograve ograve oacute oacute ocirc ocirc otilde otilde ouml ouml oslash oslash Ō Ō ō ō Ŏ Ŏ ŏ ŏ Ő Ő ő ő Ǿ Ǿ ǿ ǿ Ơ Ơ ơ ơ Θ Ο Φ θ ο σ ό ϕ Ϟ О Ф о Ọ Ọ ọ ọ Ỏ Ỏ ỏ ỏ Ố Ố ố ố Ồ Ồ ồ ồ Ổ Ổ ổ ổ Ỗ Ỗ ỗ ỗ Ộ ộ ộ Ớ Ớ ớ ớ Ờ Ờ ờ ờ Ở Ở ở ở Ỡ Ỡ ỡ ỡ Ợ Ợ ợ ợ ὀ ὁ ὂ ὃ ὄ ὅ Ὀ Ὁ Ὂ Ὃ Ὄ Ὅ ὸ ό Ὸ Ό P P p p thorn thorn Ρ ῤ ῥ ₧ ₧ Ρ Q Q q q ϕ φ R R R r r r r Ŕ Ŕ ŕ ŕ Ŗ Ŗ ŗ ŗ Ř Ř ř ř Я S S s s s Ś Ś ś ś Ŝ Ŝ ŝ ŝ Ş Ş ş ş Š Š š š Ș Ș ș ș ѕ Ѕ T T t t t Ţ Ţ ţ ţ Ť Ť ť ť Ŧ Ŧ ŧ ŧ Ț Ț ț ț Τ τ Ѓ Ћ Ђ Т г т ѓ U U u u micro Ugrave Ugrave Uacute Uacute Ucirc Ucirc Uuml Uuml ugrave ugrave uacute uacute ucirc ucirc uuml uuml Ũ Ũ ũ ũ Ū Ū ū ū Ŭ Ŭ ŭ ŭ Ů Ů ů ů Ű Ű ű ű Ų Ų ų ų Ư Ư ư ư μ ч Ụ Ụ ụ ụ Ủ Ủ ủ ủ Ứ Ứ ứ ứ Ừ Ừ ừ ừ Ử Ử ử ử Ữ Ữ ữ ữ Ự Ự ự ự V V v v ΰ ϋ Ѵ ѵ ῠ ῡ ῢ ΰ ῧ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ W W w w Ŵ Ŵ ŵ ŵ ώ Ẁ Ẁ ẁ ẁ Ẃ Ẃ ẃ ẃ Ẅ Ẅ ẅ ẅ ῲ ῳ ῴ ῶ ῷ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ X X x x Χ χ Ж ж Y Y y y yen yen yen Ŷ Ŷ ŷ ŷ Ÿ Ÿ Ύ Υ Ϋ γ У у ў Ỳ Ỳ ỳ Ỵ Ỵ ỵ ỵ Ỷ Ỷ ỷ Ỹ Ỹ ỹ ỹ Ῠ Ῡ Ὺ Ύ Ȳ ȳ ȳ Z Z z z Ź Ź ź ź Ż Ż ż ż Ž Ž ž ž Ζ з З ᾨ ᾨ ᾩ ᾩ ᾪ ᾪ ᾫ ᾫ ᾬ ᾬ ᾭ ᾭ ᾮ ᾮ ᾯ ᾯ Ὠ Ὡ Ὢ Ὣ Ὤ Ὥ Ὦ Ὧ Ω $ $ $ $ $ amp amp ( ( ( ( ) ) ) ) + - - - - - - - lt = gt [ [ ] ] ^ _ ` ` ` | ~ iexcl iexcl iexcl cent cent cent cent cent cent cent brvbar uml uml uml not macr macr macr deg plusmn acute acute acute middot middot cedil cedil cedil ˆ ˆ ˆ ˇ ˇ ˇ ˉ ˘ ˘ ˘ ˙ ˙ ˙ ˚ ˚ ˚ ˛ ˛ ˛ ˜ ˜ ˜ ˝ ˝ ˝ ʹ ͵ ΄ ΅ ᾽ ι ᾿ ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῾ ‐ ‒ ndash ndash mdash mdash lsquo rsquo rsquo sbquo ldquo rdquo bdquo hellip permil permil lsaquo lsaquo rsaquo rsaquo frasl ₍ ₎ ₡ asymp ne le ge sect copy laquo laquo para dagger Dagger bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull bull trade larr larr larr larr larr larr rarr rarr rarr rarr rarr radic infin ▷ ◁ loz 0 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 8 8 8 8 8 9 9 9 9 9 ⁰ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉
41 10 52
36 28 34
29 57 27
10 36 17
00 00 46
00 00 01
With this discovery I decided to create a book to bring awareness to the decline in quality and the backwards thinking that seemed to be going into the engineering and production of our products to make them fail faster and make people purchase more often rarr rarr rarr The purpose of the book is to uncover this hush-hush process that seems to be swept under the carpet and ignite a reaction in the American people to revive the attributes that we once took pride in such as quality and workmanship The book will begin as a tightly designed seemingly quality book As the book progresses and the story of planned obsolescence unfolds the pages will begin to yellow and the book will begin to seem looser the type and imagery will begin to jumble and seemingly head toward failure to express the state of our products today which were designed with failure in mind rarr rarr rarr The book will be set in the typeface Minion pro which will remain strong and legible despite the fact that the imagery surrounding it and even the format of the paragraphs begin to fall apart around it This book will be put out by the company Myfonts which distributes the typefaces utilized in the book Together we can make a change in the way our products are manufactured
made to break planned obsolescence in americararr rarr rarr Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology yielding unprecedented flexibility and typographic control whether for lengthy text or display settings Overall Minion Pro is a typeface designed with the all the consideration of what makes a typeface of the utmost quality and legibility With this in mind I began to brainstorm ideas for a book topic After countless hours of mind-mapping and discussion there were a series of reoccurring words and themes including longevity and quality rarr rarr rarr From these words I began to think about the current condition of our marketplace and began to wonder where the quality had gone and when the longevity of the products we guy began to take the backburner to price I reminisced to a time where products were built with pride and honor and you would be hard pressed to need a replacement any time soon After doing a little research on the topic I came across an engineering practice called ldquoplanned obsolescencerdquo which seemed to be the culprit behind the decline in quality and longevity in the marketplace With this discovery I decided to create a book to bring awareness
m in ion pro regul ar
other weights and st ylesminion pro italic
minion pro mediumminion pro meduim italic
minion pro semiboldminion pro semibold italic
minion pro bold minion pro b old italic
when did failure become a good thing
micro
part
part
partpart
part
micro
micromicro
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 7 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
c a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 7 _radic prodprodp r o j e c t _ T Y P E FA C E P RO M OT I O N
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 78 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicI AM_radic
prodprodcategory_ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 7 9 _radicpro jec t_ S V E D K A PA C K A G I N G
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
radic
radicradic
radic
radic
radic
radic
radic radic
radic
radic radic
Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
OBJECTIVE_
Pick an existing spirits company and design one evolutionary packaging
system along with one revolutionary packaging system
PROJECT BRIEF_
I chose to re-design the Swedish vodka company Svedka Established
in 1998 Svedka Vodka launched with a brand vision to put fun back
into the vodka category As for the evolutionary move I needed to take
in consideration the existing brand equity if any The solid blue bar
positioned in the top third of the bottle has become very recognizable
to brand followers I chose to retain the Svedka Blue and create a new
graphic still utilizing the brand positioning in the same location I
converted the existing design into an abstraction of the graphic on
the Swedish flag and decided to create a bit more of a premium feeling
without raising the price point by making the bottle white As for the
revolutionary design I branched off the futuristic feel of the famous
Svedka marketing campaign I created a new bottle graphic inspired by
more of a technical and futuristic feeling I also chose to package the
product in a container that takes a more progressive and unique form
CHAPTER_
COURSE_
DURATION_
KEYWORDS_
0612
Packaging 4
Weeks
Futuristic
Technical
Funndashloving
PROJECT_
TERM_
DELIVERABLES_
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Svedka Packaging
Spring 2011
Revolutionary Design
Evolutionary Design
CATEGORY_
INSTRUCTOR_
TYPEFACES_
Packaging
Thomas McNulty
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5
Morgan
_ part part
radic06_radic
radicp _ 0 8 0 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 0 9 _radicp r o j e c t _ A LCO H O L PA C K A G I N G
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 8 2 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 3 _radicp r o j e c t _ S V E D K A PA C K A G I N G
750 ml IMPORTEDrsaquorsaquorsaquorsaquoFROM SWEDEN
VODKA
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 5 _radicp r o j e c t _ S V E D K A PA C K A G I N G
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 8 6 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
prodprodc a t e g o r y _ I D E N T I T Y _ PA C K A G I N G _ P R I N T I N T E R A C T I V E _ T Y P O G R A P H Y p _ 0 8 7 _radicp r o j e c t _ S V E D K A PA C K A G I N G
0
1
2
3
4
5
6
7
8
9
10
EV
OLU
TIO
N_
radic
RE
VO
LUT
ION
_
radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicp _ 0 8 8 _ t i t l e _ I A M A D O E R _ s e l e c t e d w o r k s _ K Y L E M A N N S C H R E C K c h a p t e r _ 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
radicCONTINUE TO PART 2_radic
radicCONTINUE TO PART 2_radic