HYUNDAI STEEL PR BROCHURE - Affaritaliani · Creating a brighter future through the unlimited possibilities of steel HYUNDAI STEEL PR BROCHURE 2012 05 New Era of Possibility Over

HYUNDAI STEEL PR BROCHURE

Leading the New Era of

Steel

The symbol ‘H’, which embosses the mission of HYUNDAI STEEL, stands

for ‘High Spirit’, ‘Harmony’, and ‘Humanity’. The firm and stable axes

on both sides of the ‘H’ represent new and existing business, and our

customers. The bridge connecting the two axes suggests a promising

future of HYUNDAI STEEL, growing with balanced contact and integration

of both axes. The bright blue color shows the leading position of

HYUNDAI STEEL in future environmental concerns, proposing a new

blueprint based on modern technology and reliability. In other words,

High Spirit, Harmony and Humanity collectively represent the growth of

HYUNDAI STEEL into a world-leading steel company with high spirit and

harmony, thereby contributing to humanity.

Contents

01 Opening Message

02 New Era of Possibility

06 New Era of Environmental Protection

10 New Era of Resources Recycling

14 New Era of Sustainability

18 History of Hyundai Steel

20 Business Highlights

22 Hyundai Motor Group’s Vision and

Philosophy

24 Hyundai Steel’s Vision and Strategy

28 Dangjin Integrated Steelworks

30 Manufacturing Facilities

32 Manufacturing Processes

34 Special Products

36 World-Class Products

38 Major Products

40 Research & Development

44 Trust-Based Management

46 Social Responsibilities

48 Global Network

Leading the New Era of

SteelFrom molten metal to finished cars, and from Korea

to the world, Hyundai Steel is heralding a new era of

change and innovation in the world’s steel industry.

It is doing this by developing an eco-friendly production

system that is firmly grounded on the “3Rs” – reduce,

reuse, and recycle.

Creating a brighter future through the unlimited possibilities of steel

05HYUNDAI STEEL PR BROCHURE 2012

New Era of

Possibility

Over the past half century, Hyundai Steel has been continuously innovating new possibilities for the use of steel. From our initial production of steel products using scrap steel all the way to the build-ing of an integrated steelworks, we have positioned ourselves as a comprehen-sive steel company. Now we are primed to evolve into a leading global player by harnessing our spirit of challenge and in-novation.

02 Leading the New Era of Steel

Creating a better future through the unlimited possibilities of steel

Creating a brighter future through the unlimited possibilities of steel


New Era of

Possibility

Over the past half century, Hyundai Steel has been continuously innovating new possibilities for the use of steel. From our initial production of steel products using scrap steel all the way to the build-ing of an integrated steelworks, we have positioned ourselves as a comprehen-sive steel company. Now we are primed to evolve into a leading global player by harnessing our spirit of challenge and in-novation.


Creating a better future through the unlimited possibilities of steel

A broader product portfolio

No. 1

Balancedgrowth

Blast furnace

Electric arc

furnace

Global Top 10

24.0

20.0

11.0

9.20

4.76

Growth in annual production capacity (Unit: 10,000 tons)

Hyundai Steel : From a comprehensive steel company to a major global player

The problem-free operation of Hyundai Steel’s No. 1 blast furnace

led to the building of the No. 2 blast furnace. Their combined

annual production capacity is eight million tons. By optimizing the

efficient operation of its electric arc and blast furnaces, Hyundai

Steel has become one of the world’s top ten steelmakers, with

a total annual production of twenty million tons. When our No. 3

blast furnace is completed in 2013, our twenty-four million ton

annual production capacity will propel us into the ranks of the

world’s leading steel industry players.


Hyundai Steel was the first steelmaker in the world to develop a fully-enclosed raw materials storage and blending system that keeps raw materials from escap-ing into the environment in inclement weather conditions such as floods and ty-phoons. In addition to demonstrating the company’s commitment to technology-based environmental management, the system has been benchmarked around the world for its obvious environmental protection strengths.

New Era of

Environmental

Protection


Protecting and preserving the environment

Hyundai Steel was the first steelmaker in the world to develop a fully-enclosed raw materials storage and blending system that keeps raw materials from escap-ing into the environment in inclement weather conditions such as floods and ty-phoons. In addition to demonstrating the company’s commitment to technology-based environmental management, the system has been benchmarked around the world for its obvious environmental protection strengths.

New Era of

Environmental

Protection


Protecting and preserving the environment


Fully-Enclosed Raw Materials Storage and Blending System

Hyundai Steel developed the world’s very first fully-enclosed raw materials storage and blend-ing system to minimize environmental pollution.

Fully-Enclosed Unloading Mechanism Our continuous ship unloader is an eco-friendly raw materials

processing facility that works much more efficiently than other

systems currently in use. It prevents dust and fine particulates

from escaping into the environment by transporting raw materials

directly into transport vessels.

Fully-Enclosed Belt Conveyor The closed-type belt conveyor transfers raw materials that have

been unloaded by the fully-enclosed storage and blending system

to the storage area, minimizing the possibility of releasing pollut-

ants into the environment. After that, it goes on to sintering, coking,

firing, and blast furnace processing.

Fully-Enclosed Raw Materials StorageRaw materials that have been unloaded and placed on the conveyor

are then transferred to either dome-type or linear-type raw materi-

als storage buildings, eliminating the need for moisture controls or a

separate wastewater facility, as well as any possibility of environmen-

tal pollution and damage during inclement weather conditions. This

results in much lower operating costs than conventional open stor-

age areas, which require the use of wastewater treatment facilities.

Developing a total recycling system, from molten metal to finished cars


Hyundai Motor Group developed the world’s very first 100% resources re-cycling business structure with the completion of Hyundai Steel’s fully-inte grated steelworks. Its constant recy-cling of resources, which goes from molten metal to cars and all the way back again, saves the company a great deal of money. Going forward, Hyundai Steel will continue in its role as a steel industry leader by further innovating its treatment of resources and developing high-value-added products.

New Era of

Resources

Recycling


Developing a total recycling system, from molten metal to finished cars


Hyundai Motor Group developed the world’s very first 100% resources re-cycling business structure with the completion of Hyundai Steel’s fully-inte grated steelworks. Its constant recy-cling of resources, which goes from molten metal to cars and all the way back again, saves the company a great deal of money. Going forward, Hyundai Steel will continue in its role as a steel industry leader by further innovating its treatment of resources and developing high-value-added products.

New Era of

Resources

Recycling


Automobile Assembly

Cold Rolling Mill

� Automotive Recycling Center

Reinforcing bar and Shaped

Beams

Construction

Blast Furnace

Electric Arc Furnace

Domestic 26.10million tons

Hyundai Steel 11.00million tons

42.1%2011

· Status of scrap steel resource recycling

Development of Resources Recycling SystemHyundai Steel is the first steel company in the world to develop

a resources recycling business system that stretches all the

way from iron ore to finished vehicles, to scrap steel and all the

way around again. This system has allowed the company, which

is the largest steel resources recycler in Korea, to enhance its

global competitiveness through the continuous operation of its

blast furnaces.

Crude and hot-rolled steel that has been produced at Hyundai Steel

then progresses to cold-rolled steel production at Hyundai Hysco

and vehicle manufacturing at Hyundai Motor and KIA Motors. The

final step comes when the cars are turned into scrap for recycling

at the Automotive Recycling Center. The scrap steel is then

converted into reinforcing bar and H section for use in construction

and building projects being undertaken by Hyundai Engineering &

Construction and Hyundai Amco. Their waste construction materials

are in turn recycled as scrap steel, completing the cycle once again.

Committed to sustainable management and a happier and healthier futu re for everyone


Hyundai Steel is constantly adding to the value of steel by continually discovering new ways to use it as a basic building block for the betterment of society. We are committed to fulfilling all our respon-sibilities regarding the environmental im-pacts of our manufacturing activities.

New Era of

SustainabilityCommitted to sustainable happier and healthier futu


Committed to sustainable management and a happier and healthier futu re for everyone


Hyundai Steel is constantly adding to the value of steel by continually discovering new ways to use it as a basic building block for the betterment of society. We are committed to fulfilling all our respon-sibilities regarding the environmental im-pacts of our manufacturing activities.

New Era of

Sustainability


Keep pursuing activities that preserve and protect the

environment

Prevent the generation of secondary contamination by recycling the byproducts of our manufacturing processes

Practicing Sustainable Management through Environmental Policies Hyundai Steel acquired an ISO 14001 international environmental

management certification in 2003 as part of its campaign to

strengthen its environmental management and protection abilities.

The company strives to minimize the generation of pollutions in all

its processes, from raw materials inputs to final production.

Make the environment the first priority in all our management strategies,

and seek to enhance our competitiveness by

harmonizing it with other management factors

Actively participate in community-based environmental improvement and conservation activities with all our stakeholders, including people in local communities

01

02

03 04

05

Environmental Policies

Strictly comply with all environmental laws and regulations, particularly new ones and ones that have been amended

Communicating with StakeholdersHyundai Steel is committed to healthy and sustainable growth with

all its stakeholders, including its customers, business partners,

employees, shareholders, investors, and the communities in which

it operates. To achieve this goal, we enhance our communication

abilities to increase everyone’s understanding of our operations

and develop trust-based partnerships. We faithfully reflect our

stakeholders’ advice and opinions concerning our operations as a

further means of enhancing our competitiveness.

Shareholders and Investors

Customers

Employees Suppliers

Communities

Sustainability Management

History of Hyundai Steel

1953. 06 Established as Korea Heavy Industry Corporation

1962. 11 Changed name to Incheon Heavy Industry Company, Ltd.

1964. 09 Established Incheon Iron and Steel Company

Establishment

1953~1969 1970. 04 Merged with Incheon Heavy Industry Company, Ltd.

1978. 06 Incorporated into Hyundai Motor Group

1987. 05 Undertook initial public offering (IPO)

1994. 12 Completed 90-ton electric arc furnace mill and second reinforcing bar mill

1998. 03 Completed 120-ton electric arc furnace mill and new mid-sized rolling mill

1970~1999

2000~

Growing from Korea’s leading steel company into a global player

• A view of Korea Heavy Industry Corporation during its founding period

• Foundation ceremony for Incheon Iron and Steel Company in 1962

• Honorary Chairman Chung Ju-yung visiting Incheon plant in 1978

• Ceremony to commemorate completion of the H Section mill in 1982

Development

2000. 03 Merged with Kangwon Industries, Ltd.

2000. 12 Acquired Sammi Steel Company, Ltd.

2001. 04 Incorporated into Hyundai Motor Group

2001. 07 Changed name to INI Steel

2004. 10 Acquired Hanbo Iron & Steel's Dangjin plant

2006. 03 Changed name to Hyundai Steel

2006. 09 Held opening ceremony for Dangjin plant’s new 50,000-ton port

• Dangjin B hot-rolled facility

• Chairman & CEO Chung Mong-koo attending incorporation ceremony into Hyundai Motor Group in 2001

• Blast furnace engineering and core facilities contract signing ceremony in 2007

• Chairman & CEO Chung Mong-koo firing Blast Furnace No.1 at ceremony in 2010

• Chairman & CEO Chung Mong-koo and President Lee Myung-bak

pressing the button at the opening ceremony of the Integrated

Steelworks in 2010

• Ceremonies for ground-breaking of Blast Furnace No.3, and safety declaration in 2011

2006. 10 Held ground-breaking ceremony for Integrated Steelworks

2009. 08 First arrival of raw materials for Integrated Steelworks

2009. 11Began operation of coke, sintering, and heavy plate mills at Integrated Steelworks

2010. 01 Began operation of Blast Furnace No.1

2010. 04 Completed Integrated Steelworks

2010. 11 Began operation of Blast Furnace No.2

2011. 04 Ground-breaking ceremony for Blast Furnace No.3 at Dangjin Integrated Steelworks

2011. 04 Began construction of Blast Furnace No.3

Advancement

HYUNDAI STEEL PR BROCHURE 2012Leading the New Era of Steel18 19

2010

2010

2010

2010

2011

2011

2011

2011

2009

2009

2009

2009

2008

2008

2008

2008

10,503 1,321

7,966

578

10,198

1,054

15,260

1,307

823

1,152

906

735 11,740

15,580

19,829

21,692

15,169 12,045

15,187

2011

9,949

13,619

11,958

16,181

18,735

2010 2011

936

108

4,6458,577

6,464 6,502

2009

9,926

586

2,529

6,811

2009 2010

Sales

Net Income

Operating Income

Total Assets

(Unit: In Billions of KRW)


Drawing the attention of the world’s steel industry with ongoing technology development and

market share growth



Production capacity and total production Unit: 1,000 tons Unit: 1,000 tons Sales

Production Capacity Total Production Long steel Hot-rolled coil/Heavy plate

STS/Heavy machinery

Business Highlights

(Unit: %) (Unit: %)

Products 2009 2010 2011

Reinforcing Bar 37.1 27.6 19

H section 19.9 18.4 15

Angle/Channel 11.6 7.7 6

Hot-rolled coil 25.5 30.0 44

Heavy plate - 6.8 8

STS/CR 1.1 0.9 1

Others (including heavy machinery)

4.8 8.6 7

Products 2009 2010 2011

Reinforcing bar 35.2 35.0 31.8

H Section 68.0 70.0 68.6

Hot-rolled coil 9.3 10.1 17.5

Heavy plate 9.3 10.1 17.5

Sales breakdown

* Based on sales volume * Based on domestic demand and sales (exclusive of imports, source: Korea Iron & Steel Association)

* Based on non-consolidated K-IFRS

Market share

23Leading the New Era of Steel22 HYUNDAI STEEL PR BROCHURE 2012

Hyundai Motor group’s five core values

Management Philosophy of Hyundai Motor Group

PHILOSOPHY Create a new future through creative thinking and constantly taking on new challenges

COREVALUES

Customer, Challenge, Collaboration, People, Globality

GROUPVISION

“Together for a better future’’ – Create value and promote harmonious growth with stakeholders through eco-friendly management and respect for mankind

SECTIONVISIONS

Automotive “Lifetime partner in automobiles and beyond”

Steel “Leading the new era of steel”

Construction “We build tomorrow”

Hyundai Motor Group’s Vision and Philosophy

Since its initial establishment as an automobile manufacturer, Hyundai Motor Group has achieved extraordinary growth in such areas as vehicles, materials, parts, finance, and logistics. We are also consolidating our status as a leading glo-bal industry player by successfully completing the construction of blast furnaces. Now we are poised to take another dramatic leap forward, combining our commitment to change and challenge with a new management philosophy and corporate vision to open an even brighter and more exciting future.

Business divisions of Hyundai Motor Group

Hyundai Steel’s Vision and Strategy

Vision Slogan

“Leading the New Era of Steel”

Vision Statement

“Together for a better future” - Create value and promote harmonious growth with stakeholders through eco-friendly management and respect for mankind

Strategy Maximize customer value

• Add to product portfolio

• Provide high-value services

• Enhance marketing strategies and activities

Expand downstream

and upstream

networks

• Develop optimal sourcing strategies

• Augment horizontal partnerships

• Establish long-term partnerships with customers

New growth strategy

• Develop and commercialize future-oriented technologies

• Promote new “green” steel businesses

• Augment resources recycling business

Hyundai Steel’s Vision and Strategy

The successful construction of its integrated steelworks enabled Hyundai Motor Group to complete the development of the world’s first environmentally friendly resources recycling business structure. Hyundai Steel, the backbone of the Group, established its vision of "Leading the New Era of Steel" to take a greater leap forward as part of its "Group Vision 2020." We will incorporate this with the Group’s five core values and share it with our employees to add to our global competitiveness.

Hyundai Hysco, Hyundai BNG Steel

Finance

Railroads/Heavy

MachineryAutomo-

biles

IT

Logistics

Steel

Automotive Parts

Construc-tion

PRODUCTION

CAPACITY

·Value added inducement

When the construction of our third blast furnace at the Dangjin Integrated Steelworks is completed in September 2013, we will be capable of producing twenty-four million tons of crude steel annually. This means that we have laid the foundations for our future development and our growth into a truly global enterprise.

Economic effects generated by integrated steel production (Unit: In Trillions of KRW)

·Job creation (Unit:�people)�

205,000

·Construction ·Operation

21.324.6

10.8

Overview of Hyundai Steel’s Integrated Steelworks Business (as of December 2010)

Site Annual crude steel production capacity Product production capacity

7.4 million m² 12 million tons 12 million tons

1,829 acres 4 million tons per furnace x 3 Hot-Rolled Steel: 8.5 million tons/Heavy Plate: 3.5 million tons

* 1. Secured a combined annual production capacity of 8 million tons with the completion of Blast Furnaces No.1 and No. 2 2. Annual crude steel production capacity will reach 12 million tons when Blast Furnace No. 3 is completed in 2013.

Dangjin Integrated Steelworks

The completion of its Dangjin Integrated Steelworks allowed Hyundai Steel to help resolve Korea’s steel shortage problem and add to the nation’s competitiveness by making it self-supporting in terms of steel production. The com-pany plays a pivotal role in the nation's economic development by using new and innovative steel technologies to supply high-quality steel for automotive and other productions.

30 Leading the New Era of Steel 31HYUNDAI STEEL PR BROCHURE 2012

Boasting a wide range of industry-leading technologies and strong global competitiveness, Hyundai Steel’s Pohang Works was only the second player in the world to develop high-speed magnetic levitation train rails. In addition, we lead the steel industry’s high-value-added market through the production of rolled steel and rails for high-speed railroads. Our track shoe As-sembly have been recognized by the Korean govern-ment as World-Class Products of Korea.

Products : H section, reinforcing bar, rail, round bar, roll,

track shoe assembly

Annual production capacity : Steelmaking-3.21 million tons/

Rolling-3.28 million tons (as of December 2011)

Size : 660,000 m²

The Dangjin Integrated Steelworks has been rewriting the history of steel in Korea since 2010 by operating the nation's first privately-invested blast furnace mill. It is divided into a blast furnace zone and an electric arc furnace zone. The former zone consists of Hot-Rolled Mill B, Hot-Rolled Mill C, and the Heavy Plate Mill, including two blast furnaces. The latter zone in-cludes Hot-Rolled Mill A and the Reinforcing bar Mill. Both of them use scrap iron as their raw material.

Products : Hot-rolled coil, heavy plate, reinforcing bar Annual production capacity : Blast furnace crude steelmaking - 8 million tons/Electric arc furnace steelmaking-3.44 million tons/Rolling -11.06 million tons (as of December 2011)Size: 7.4 million m²

Established in 2000 to meet China’s rapidly increasing need for steel products, the Qingdao Factory manufac-tures complete track shoe assembly. It also acts as a bridgehead for the company’s advance into the world by placing us firmly within the Chinese market. The Qingdao Factory ranked first in the Chinese market for excavator undercarriages and parts.

Products : Track assembly, rollerSize : 66,000 m²

Incheon Works Pohang Works Dangjin Integrated Steelworks Qingdao Factory

The company’s Incheon Works was the very first steel plant in Korea. Its eco-friendly, high-efficiency facili-ties include the world’s largest electric arc furnace mill and a host of environmentally friendly devices and activities, including recycling its purified wastewater for further use. The addition of the Incheon North Port Steel Dock, completed in January 2007, has made a significant contribution to the plant’s overall operating efficiency.

Products : H section, reinforcing bar, cold-rolled stainless steel

plate, Angle/Channel, steel casting products and ingot

Annual production capacity : Steelmaking—4.52 million tons/

Rolling—4.4 million tons (as of December 2011)

Size : 920,000 m²

ManufacturingFacilities

Semi-finished products Intermediate–stage products that can be easily stored prior to final processing

Continuous casting Produces semi-finished products by continuously casting molten steel

Ladle furnace Controls temperature and components of molten steel from the electric furnace

Electric arc furnace Produces molten steel from scrap steel

Integrated steel-works process

Electric arc furnace process

Sections, reinforcing bar, and rail are produced through an electric arc furnace process using scrap steel as their raw material. They are mainly used in the con-struction of buildings, bridges, towers, and rails.

1 Ironmaking Process

After sintered ore and coke have been

produced, the blast furnace turns them

into molten iron. Our fully-enclosed stor-

age facilities minimize environmental

pollution and add to our cost competi-

tiveness by preventing the loss of raw

materials due to inclement weathers.

1 Steelmaking process

Steel is produced by using scrap steel

or reduced iron in an electric arc

furnace. Its advantages include few

restrictions on which materials can be

used, and easily controlled tempera-

tures within the furnace.

2 Steelmaking Process

Usable steel is created by removing

impurities from the molten steel and

adding alloys to it. The end products

are called “semi-finished.”

2 Section rolling

Various shapes of sections, including H

section and sheet pile, are created ac-

cording to the type of rolls.

3 Rolling Process ❶Steel plate rolling process

Produces steel plate of various thick-

nesses and lengths by flat-rolling semi-

finished goods, such as slabs.

❷Hot-rolled coil rolling process

Produces hot-rolled coil in numerous

sizes by rolling and pressing semi-

finished goods between two rollers

3 Reinforcing bar rolling processSteel bars that strengthen cement are

produced. Reinforcing bar is widely

used in the construction of houses,

apartments, roads, ports, and public

facilities.

2

ReheatingReheats semi-finished products to required tem-perature using bunker–C oil and natural gas

RollingProduces finished products in desired shapes by adding strength to two rolls

SectionsMakes various-shaped steel from semi-products by rolling, modifying, and cooling them.

1

Scrap steel Steel acquired from used metal products

3

Reinforcing barProduces various sizes of reinforcing bar by rolling semi-finished products

A

B

C

D

EF

G

H

I

2

3

CokingProduces coke from coal through a high-temperature carbonization process

Pre-treatment Removes impurities from molten steel

Ladle furnace Removes gases such as oxygen and hydrogen from steel to control its composition

Continuous casting Makes steel slabs through continuous casting

Semi-finished products (slabs) Medium-stage products that will be turned into hot-rolled coil and steel plate during the next rolling process

CoolingUses water to cool rolled products

Heating treatmentHeats to produce high-quality heavy plates

Down-coiling Makes hot-rolled coil from hot-rolled sheets for storage and delivery

ConverterRemoves carbon from molten steel through by adding oxygen

SinteringProduces sintered ore by adding raw materials such as heated lime-stone to powdered ore and heating them at high temperatures

Torpedo car Transfers molten iron to the steelmaking plant

Raw materials storage facility Stores raw materials unloadedfrom ships

CuttingCuts products to dimensions specified by customers

Blast furnace process Produces molten iron using sintered ore and coke

1

F

G

I

1

2

O

P

Q

K

M

N

A

BD

C

ReheatingReheats slabs to a proper temperature for rolling

DescalingRemoves scale from surface of slabs using high-pressure water

Roughing millDescales and tenters during intermediate rolling and prior to final rolling

Finishing millRolls final products to proper size

J

H

L

R

E

Manufacturing Processes

Using iron ore and coking coal, we produce hot-rolled coil and steel plate for use in automobiles, ships, home appliances, and machine tools.


Automotive Steel Sheet

Steel sheets that are used for car frames and exteriors must be high

in strength and resistant to fatigue, since they are directly linked

to a car’s life span and safety. In addition, they must be lightweight

and easily malleable, so that they can be turned into a wide range

of shapes. In order to satisfy these various requirements, Hyundai

Steel produces specialized hot-rolled steel sheets, improving their

development and speed of production by conducting research

projects with Hyundai Motor, KIA Motors, and Hyundai Hysco.

Earthquake-Resistant Steel

The increasing frequency of earthquakes around the world has

sparked interest in the development of earthquake-resistant steel.

In order to accommodate this growing market, Hyundai Steel is

accelerating the development of a broad range of such products.

We have already succeeded in developing hot-rolled H section and

ultra-strong reinforcing bar with greater earthquake resistance, and

are enhancing the their reliability by introducing a quality guaran-

tee system.

Steel Plate for Ships

Hyundai Steel’s R&D center succeeded in developing high-quality

steel plate for ships and other global demands. We undertook inten-

sive research to develop high-quality, easily malleable products that

could meet the need for high-intensity, low-temperature weldability

and high-heat input welding. The world’s top ten shipping classifica-

tion organizations have certified our steel plate for use in ship con-

struction.

35K: High-strength outside panel and doors/SGARC340BH-E60K: High malleability, high-strength cold steel panel/Front-side and other major longitudinal members to guard against collisions/SGAFC590DP60K: High-strength, hot-rolled panel for chasses/Lower arms/Automobiles to which the SPFH590FB has been applied

A ship built using heat-treated steel and EH 32/36 thermo-mechanical control process (TMCP) steel

The IFC Seoul building in Yeouido, built with our earthquake-resistant SHN-490 product

Special Products

Hyundai Steel produces high-quality, specialized steel products to meet the needs of each industrial area and enhance its competitiveness.

Sheet Pile

Sheet pile is used to support vertical loads

created by upper-level pressures. Before

they were developed, log piles were buried

underground to prevent landslides. How-

ever, they could only be used for simple

structures, as they had no durability. Sheet

pile was developed to solve this problem.

Sheet pile is widely used for permanent

liner structures, and temporary earth-

retaining structures.

H Section

H section supports many types of struc-

tures, such as multi-storey buildings, mills,

warehouses, airport hangars, and sports

complexes, as well as apartments, schools,

shopping centers, and houses. They are re-

nowned for their excellent shock absorben-

cy and high degree of weldability. Demand

for them has been on the rise lately, due

to the expansion of retaining structures

in the civil works sector and the need for

earthquake-proof buildings in areas where

earthquakes occur frequently.

HSS (High Speed Steel) Roll

Boasting a high degree of resistance to

abrasion compared with conventional cast-

ing, Hyundai Steel’s HSS roll is widely used

for making reinforcing bar, small beams,

and ship parts. The company developed

its first-generation HSS roll in 1993, and

is currently producing fourth-generation

products featuring enhanced abrasion and

thermal resistance. Fifth-generation HSS

roll and carbide steel plate roll are cur-

rently under development. The improved

durability of HSS roll adds to the life spans

of products and aids in the precise manu-

facture of their sizes.

Steel Casting Products for Ship Parts

Some of the major steel casting products

used in ships include rudder horns (used to

support rudders) and stern bosses for hold-

ing propellers. Since these products must be

resistant to both corrosion and vibrations,

quality management and special technolo-

gies are integral to their successful produc-

tion. Demand for their use is increasing dra-

matically, especially for large container ships.

Hyundai Steel currently boasts 40% of steel

casting products for ship parts in the global

market.

Track Shoe Assembly

Because track shoe assembly constitute

the substructure of excavators, they are

every bit as important as their engines.

They distribute the weight of the machine

efficiently, and their three-layered wheels

play an integral role in maintaining their

grip in wetlands, sand, and gravel. Hyundai

Steel has been supplying them to major

construction and machinery companies in

Korea and Japan since 1985. We currently

boast 22%, 75% and 10% of the global, do-

mestic and Japanese markets, respectively.

Inverted Angle

Inverted angle was developed to reduce the

effect of shocks during collisions between

ships and to minimize vessel weights as

they became larger and larger. In 1982, Hy-

undai Steel became only the second player

in the world to produce inverted angle. In

addition, we are spurring the development

of high-strength steel products for high-

value-added ships. We also plan to add

to our presence in Japan and China, the

world’s two largest consumers of inverted

angle, along with Hyundai Heavy Industries

and other domestic shipyards.

World-Class Products

Six products made by Hyundai Steel have been named World-Class Products of Korea by the Ministry of Knowledge Econ-omy, winning recognition for their outstanding quality. They satisfy two main criteria: ranking among the top five in the global market and having a minimum of a10% share of it, and having an annual export value of at least USD 50 million.

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Hot-Rolled Coil

This refers to steel sheets that have

been thinned by heating, pressing, and

extending semi-finished steel slabs made

by processing molten steel. Hyundai Steel

is a major supplier of flat steel in Korea.

The Dangjin Integrated Steelwork’s fully-

automated facilities produce hot-rolled

products that are used for a variety pur-

poses, including automotive and machine

frames, home appliances, construction ma-

terials, high-pressure gas containers, and

line pipes.

Angle/Channel

Hyundai Steel manufactures various types

and sizes of shipbuilding angle/channel and

steel frames. They include angles, channels,

CT sections, and I beams. Hyundai Steel is

the only company in Korea that can supply

large-sized angles, which require high-tech

design and rolling technologies. Angle/

channel, which we developed for the first

time in Korea, are high-value-added prod-

ucts that also require a high level of technol-

ogy and quality management.

Steel Plate

With the completion of its integrated steel-

works, Hyundai Steel boasts a complete

heavy plate production system that ranges

from raw materials to final products. Our

manufacturing methods have won approval

from shipping classification societies in a

host of countries. In addition to producing

general and high-tensile steels, we manu-

facture steel plate for boilers, pressurized

containers, general and welded structures,

bridges, industrial machines, and pipelines.

Stainless Steel

Our world-renowned, next-generation stain-

less steel products are fully recyclable,

pollution-free, and safe for consumer use.

We also manufacture high-quality products

to meet the needs of customers in the low-

nickel stainless steel market. Stainless steel

is widely used for white goods, transporta-

tion facilities and steel pipes.

Reinforcing Bar

Reinforcing bar is widely used in reinforced

concrete structures, nuclear power plants,

and in normal construction. We produce

them in dimensions ranging between

D10mm and D57mm at our Incheon Works,

Pohang Works, and Dangjin Integrated

Steelworks. As part of our commitment to

developing customized products that can

result in cost reductions for our construc-

tion company customers, we developed a

“super bar” with 25% higher yield strength.

It increases the amount of available space

in buildings, facilitates the construction

of skyscrapers, and reduces construction

costs significantly.

Rail

Hyundai Steel has been playing a pivotal

role in the construction of Korea’s infra-

structures network for the past thirty-plus

years by supplying it with rails and light

rails. In 1998, we developed a UIC 60 rail

for high-speed railroads. They require much

higher-strength rails than existing ones, as

well as very strict tolerances in terms of

their measurements. In 2008, we became

only the second player in the world to be-

gin our own production of rail for Maglev

trains, displaying Korean steel technologies

to the world once again.

Major Products

The following products are renowned in all industries for their high quality, both domestically and internationally.

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Develop thin plates Develop heavy plates

Research automo-tive applications

Develop rolling technologies

Developlong steel

Develop ironmaking technologies

Plan technological strategies

1. Objectives

Hyundai Steel R&D Center

The Hyundai Steel R&D Center built testing facilities for the processes needed for the technological support of its integrated

steelworks. Backed by a staff of more than 400 researchers, it is developing technologies for high-value-added products and

engaging in joint research activities with Hyundai Motor, Kia Motors, and Hyundai Hysco.

3. Collaborative Research

2. R&D Activities

Process develop-ment

Support

Products

Develop steelmaking technologie

Analyze materials

Develop futuristic new materials technologies

Enhance technologies for integrated steel manufacturing

Secure competitiveness

in materials

Develop new technologies

for parts processing

Develop high-performance automotive steel plate

Develop next-generation materials

HYUNDAI STEEL R&D

Center

Develop high-strength steel plate

technologies

Develop high-safety auto frames

Develop high- performance steel plate processing technologies

R&D Areas

Ironmaking/Steelmaking, Hot-Rolled Steel/Heavy Plates

Parts/Automobiles

Cold-Rolling, Surface Treatments,

Processing

Research & Development

The Hyundai Steel R&D Center develops the technologies needed for the company’s materials, parts processing, and auto parts design activities. It also engages in a broad range of product development activities. Our goal is to con-stantly produce advanced technologies and secure a high level of global competitiveness.

Developenvironmental

and energy-saving technologies

SUSTAINABLE

STEEL

�

�Contribute to society and the

nation

Promote rights and interests of customers and shareholders

�Establish

transparent management

Build relationships with business

partners

Respect people and help them develop their

abilities

Code of Ethics

Trust-BasedManagement

Hyundai Steel’s vision for sustainable management is to win the trust of all its stakeholders (including its employees) through harmonious growth based on transparent management that focuses on ethical behavior and mutually benefi-cial growth.

Shared Growth

Mutually beneficial growth is an integral element of Hyundai Steel’s goal of evolving into a truly global steel enterprise. This

includes sharing our corporate vision with our business partners and offering them practical support. One of our most repre-

sentative programs in this regard is the Green Facility Bridge Loans program. These loans provide our business partners with

low-interest funding to assist in their development of eco-friendly facilities and products. Other activities that we undertake to

enhance the competitiveness of our business partners include regular meetings and technical exchanges, and operating inte-

grated purchasing and scrap steel procurement systems.

Ethical Management

Hyundai Steel is committed to ethical management. In order to ensure that all of our operations are carried out transparently,

we have been offering our employees training in ethical thinking and behavior since 2000. We have also developed a Code of

Ethics. In 2008, we published an ethical management guidebook to strengthen our commitment to ethical management.

Fair Trade

Hyundai Steel introduced a compliance program in 2002. Since then, we have strengthened our fair trade practices by establishing

detailed and appropriate programs and systems and carrying out employee training. As a result, we obtained an “A” rating in the

compliance program rating assessment that was carried out by the Korean Fair Trade Commission in 2008 and 2010.

Prioritize eco-friendly business activities and environment conservation

Realize social valuesthat lead to human dignity and happiness

Fulfill our social responsibilities as a

caring and concerned corporate citizen

Help to bring a truly sustainable society

to reality

Respond to social needs around the world

Core Values

Major Activities

Home improvements - Housing energy efficiency improvement project In order to improve the level of energy efficiency in low-income

homes, Hyundai Steel carries out a home improvement project

targeting low-income households mainly in Incheon, Pohang,

and Dangjin. This includes raising energy efficiency, emergency

house repairs, and renovations.

Children’s Environmental Class: Nurturing “Green Guardians” Under the slogan “Children and the Environment Are Our Fu-

ture,” Hyundai Steel has been operating children’s environmen-

tal classes since 2007. These hands-on events are offered to a

thousand elementary school students every year, helping them

understand what climate change and global warming are and

encouraging them to save energy in their daily lives.

"Happy Yes" College Student Volunteer Group In order to stress the need for volunteer activities at the local

level, Hyundai Steel recruits one hundred college students and

organizes a college-student volunteer group called "Happy Yes"

every year. They carry out a broad range of volunteer activities

targeting their local communities. They include housing repairs,

visiting cultural heritage sites with local children, and assisting

fruit farmers.

Matching Grants Hyundai Steel has been operating a matching grant program

through which it provides donations in proportion to the amount

raised by its employees since 2005. The funds are used for pub-

lic services and social service facilities in the communities in

which we operate. From 2011 to 2021, Hyundai Steel will direct

the grants exclusively toward housing repairs.

Blood Donation Campaign Hyundai Steel has been conducting an annual blood dona-

tion campaign since 2004. Employees at the Dangjin Inte-

grated Steelworks have been the largest donor group in the

Chungcheongnam-do region for a long time.

Environmental Cleanup Activities Hyundai Steel carries out environmental cleanup activities to

rid mountains, rivers, coastlines, and roads near its worksites

of carelessly discarded waste like empty bottles, old tires, and

batteries. This includes the annual collection of underwater

waste by our scuba diving clubs in Dangjin and Pohang.

Sports Sponsorships Hyundai Steel operates the "Red Angels" women’s football

team and a world-class men’s archery team. In addition, we

have been operating a children’s summer football camp for el-

ementary school students in Incheon and Dangjin since 2002.

Our goal is to teach them proper football techniques and skills

and build their physical and mental strength.

Industrial-Educational CooperationHyundai Steel established a Steel Industry Department at

Shinsung University to expand Korea’s educational infrastruc-

tures and train human resources that dovetail with our cor-

porate needs. We also provide on-the-job training and edu-

cational materials and equipments to the Hapduk Steel High

School in Dangjin.

Social Responsibilities

Hyundai Steel carries out a wide range of social contributions activities to fulfill its responsibilities as a caring and concerned corporate citizen. Based on our philosophy of respect for technology, society, customers and people, we promote shared growth with all our stakeholders. Some of our other activities include community engagement pro-grams and volunteer services by our employees.

BRISBANE (AUSTRALIA)

TOKYO (JAPAN)

HONG KONG (CHINA)

SHANGHAI (CHINA)

BEIJING (CHINA)

QINGDAO FACTORY (CHINA)

SINGAPORE

HANOI (VIETNAM)

DUBAI (U.A.E)

NEW DELHI (INDIA)

GLOBAL NETWORK

FRANKFURT (GERMANY)

L.A (USA)

Domestic Network

Incheon Works

1-10, songhyeon-dong,

dong-gu, Incheon, korea

TeL 82-32-760-2114

FaX 82-32-763-5046

Pohang Works

444, songnae-dong, nam-gu,

Pohang, gyeongsangbuk-do,

korea

TeL 82-54-271-1114

FaX 82-54-271-1241

dangjIn InTegraTed sTeeLWorks

167-32, godae-rI, songak-euP,

dangjIn, chungcheongnam-do,

korea

TeL 82-41-680-0114

FaX 82-41-680-1199

seouL oFFIce

231, yangjae-dong,

seocho-gu, seouL, korea

TeL 82-2-3464-6114

FaX 82-2-3464-6100

seouL saLes oFFIce

2-6, sInmunro2-ga,

jongno-gu, seouL, korea

TeL 82-2-772-2098

FaX 82-2-772-2109, 2091

daejeon saLes Team

FL. 5, Wunam buILdIng, 62-1,

ochung-dong, daedeok-gu,

daejeon, korea

TeL 82-42-633-2061~3

FaX 82-42-636-0318

gWangju saLes Team

FL. 5, 501 sanggonghoIeuso,

652-1, nongseong2-dong,

seo-gu, gWangju, korea

TeL 82-62-351-8404~7

FaX 82-62-351-8644

busan saLes Team

FL. 11, 1106, byeoksan dIgITaL

VaLLey, 132-7, gamjeon2-dong,

sasang-gu, busan, korea

TeL 82-51-329-7235

FaX 82-51-329-7248

daegu saLes Team

FL. 8, gyobo LIFe buILdIng, 1

suseong2-ga suseong-gu,

daegu, korea

TeL 82-53-745-1871~4

FaX 82-53-745-1875

overseas Network

Printed 2012.05

WWW.HYUNDAI-STEEL.COM

Documents

HYUNDAI STEEL PR BROCHURE - Affaritaliani · Creating a brighter future through the unlimited possibilities of steel HYUNDAI STEEL PR BROCHURE 2012 05 New Era of Possibility Over