HYUNDAI INDIA

GROUP-5

SALES AND DISTRIBUTION

OBJECTIVETo increase the sales by 10% (3.41 million) in 2010 compare to last year 3.10 million;

Satisfy the customer by service;

Company Growth.

Organization Structure of HyundaiManaging Director

CEO

Sales Manager

Manager

Accountant System Engineer

Public Relation Officer

Field Sales OfficerShowroom Sales officer

Security Guard and People

Kanchipuram Dist. 30km away from Chennai

Manufacturing Plant(Irrungattukottai, Kanchipuram

Dist.)Head Office

(South)Kanchipuram Dist.

Dealer(Trident Hyundai)

Dealer(Advaith Hyundai)

Hosur Road, Banglore

Orchard, Sankey Road, Banglore

ACR Tower, Residency

Road.Outer Ring Road,

Devarabeesanahalli, Vill- varthurhobli.

Distribution Channel of Hyundai

Head Office (North)

New Delhi

Bangalore

Indiranagar

INDUSTRY ANALYSIS OF LAST 5 YEARS

Year 2005 % 2006 % 2007 % 2008 % 2009 %

Maruti Suzuki 5,18,012 46.8 6,00,296 45.5 7,11,637 47.1 7,03,140 45.5 8,38,593 46.2

Hyundai 1,56,068 14.1 1,86,026 14.1 2,00,950 13.3 2,44,167 15.8 2,90,422 16

Tata 1,81,526 16.4 2,21,648 16.8 2,26,636 15 2,30,259 14.9 2,59,564 14.3

Other 2,51,258 22.7 3,11,362 22.7 3,71,683 24.6 3,67,796 23.8 4,26,557 23.5

Total 11,06,863 100 13,19,331 100 15,10,906 100 15,45,362 100 18,15,137 100

COMPANY PERFORMANCE

ANALYSIS

COMPANY SALESJANUARY

2010JANUARY

2009 GROWTH

Maruti Suzuki 95,649 71,779 33.30%

Hyundai Motors 52,635 37,171 41.60%

Tata Motors 65,478 36,931 77%

Mahindra & Mahindra 28,988 28,988 67.40%

General Motors 9,421 3,937 139%

Honda 5,983 5,773 3.64%

Audi India 306 109 180.73%

Total 249,039 184,688

LAST THREE MONTH PERFORMANCE OF MARKET

LEADERSLEADERS Maruti Suzuki Hyundai India

JANUARY 2010 95,649 52,635

FEBURARY 2010 96,650 54,617

MARCH 2010 95,123 55,035

Avg. p/m sales 85,000 51,000

BANGALORE LOCATION

Territory in Bangalore

No Sales Territory;

Distribution Channel:

2 Distributors;6 Showroom;

Sales objective of Hyundai in Bangalore for April 2010 - 3000.Sales objective of Maruti Suzuki in Bangalore for April 2010 - 5800.

Trident Hyundai#1, Lower Palace

Orchards, Sankey Road, Banglore

Supported By: Anand Raj (Sales Consultant)

Target- 900 car per month;

Target- 30-40 car per day:

45 Sales Person:10-15 vehicles in 1 month who have 1-2 year

experience.6-7 vehicles in 1 month who have less

experience.

Organization Structure Trident Hyundai

CEO

CHAIRMAN

MD

AREA GENERAL MANAGER

SALES EXCUTIVE

PRODUCT WISE SALE TRIDENT HYUNDAI PER MONTH IN BANGLOREPRODUCT MONTHLY YEARLY

I 10 500 6000

I 20 100 1200

SANTRO 300 3600

VERNA 100 1200

GETZ 50 600

TUCSON 1 - 2 12- 24

SONATA 1 - 2 12 - 24

Comparison of sales with competitor in Bangalore

RECRUITMENT PROCESS

ELIGIBILITY:Minimum 2 yrs of experience.

Manpower Resource:ReferencesConsultant

Strategies for getting customer1.

Corporate :

Profile check;Examine the psychology of

customer; Note: follow up period 7-10 days.2. Reference;

3. Walking;4. Demonstration;5. Record of old consumer.

Note: They have software to keep record and remind the company or sales person regarding customer.

Selling Process

Introduction (Self & Cars)

Finance; Loan- 10 to 15

days; Cash- Same day.Deal;

Delivery.

TRIDENT AUTOMOBILES (P)

#1, LOWER PALACE ORCHARDS,BANALORE- 560003

No: …….....

Date:………..SE: ………...

CUSTOMER ORDER FORM

CUSTOMER ID NO:………………..BOOKING DETAILS

NAME (REGN) :_______________________________________________________S/O, D/O, W/O :_______________________________________________________USER NAME :________________________ PROFESSION _________________COMPANY :________________________ DESIGNATION _________________ADDRESS (REGN):___________________________ PIN ______________________TEL NO. (R) :_________________________ TEL NO. (O)___________________MOBILE :_________________________ E-MAIL________________________DOB SELF :_________________________ DOB SPOUSE__________________MODEL :_________________________ COLOUR :_____________________FINANCE :_________________________ TENOR :______________________REGISTRATION : PERMANENT/TEMP INSURANCE : TRIDENT/PARTYSPECIAL NUMBER : YES/NO_______________ OTHER CARS :_________________DELIVERY DATE _________________________ DELIVERY TIME : ______________EXCHANGE : YES/NO LOYALTY : YES/NOCORPORATE DISCOUNT : YES/NO OTHERS :_____________________

Terms & Conditions : 1.The Car would be delivered after realisation of the complete payment and registration only2.Financed Cars would not be delivered on termporary registration without NOC from financer.3.Balance payment if any on date of delivery would be accepted by demand draft or cash only.4.HMIL reserves the right to change model, specification & features without prior notice.5.The price including statutory levies will be as applicable on the date of invoicing6.Cancellation of order after the car is received in our stockyard will not be accepted 7.In othercases, request for cancellation has to be in writing and signed by the applicant8.Refund of booking amount would be made within seven days of request for cancellation9.Refund will made by A/C payee cheque in favour of the original applicant only.10.CANCELLATION CHARGES RS. 2000/- APPLICABLE

Customer Signature_______________________ Sales Consultant_______________________

RELATIONSHIP CALLS

Sl. No. Date Call Matter Follow up/ Remarks

HOW TO INCREASE SALES

Launch some SUV for B segment cost around 8 lakh to 15 lakh;

Special scheme offer for festival, employees etc;

To initiate some festival to capture rural part;

Hyundai should tied-up with Indian Oil Corporation Ltd. (IOCL) to jointly launch an innovative promotional campaign targeting the existing and potential customers to highlighting their fuel-efficiency over their competition;

THANK YOU