HYUNDAI INDIA
GROUP-5
SALES AND DISTRIBUTION
OBJECTIVETo increase the sales by 10% (3.41 million) in 2010 compare to last year 3.10 million;
Satisfy the customer by service;
Company Growth.
Organization Structure of HyundaiManaging Director
CEO
Sales Manager
Manager
Accountant System Engineer
Public Relation Officer
Field Sales OfficerShowroom Sales officer
Security Guard and People
Kanchipuram Dist. 30km away from Chennai
Manufacturing Plant(Irrungattukottai, Kanchipuram
Dist.)Head Office
(South)Kanchipuram Dist.
Dealer(Trident Hyundai)
Dealer(Advaith Hyundai)
Hosur Road, Banglore
Orchard, Sankey Road, Banglore
ACR Tower, Residency
Road.Outer Ring Road,
Devarabeesanahalli, Vill- varthurhobli.
Distribution Channel of Hyundai
Head Office (North)
New Delhi
Bangalore
Indiranagar
INDUSTRY ANALYSIS OF LAST 5 YEARS
Year 2005 % 2006 % 2007 % 2008 % 2009 %
Maruti Suzuki 5,18,012 46.8 6,00,296 45.5 7,11,637 47.1 7,03,140 45.5 8,38,593 46.2
Hyundai 1,56,068 14.1 1,86,026 14.1 2,00,950 13.3 2,44,167 15.8 2,90,422 16
Tata 1,81,526 16.4 2,21,648 16.8 2,26,636 15 2,30,259 14.9 2,59,564 14.3
Other 2,51,258 22.7 3,11,362 22.7 3,71,683 24.6 3,67,796 23.8 4,26,557 23.5
Total 11,06,863 100 13,19,331 100 15,10,906 100 15,45,362 100 18,15,137 100
COMPANY PERFORMANCE
ANALYSIS
COMPANY SALESJANUARY
2010JANUARY
2009 GROWTH
Maruti Suzuki 95,649 71,779 33.30%
Hyundai Motors 52,635 37,171 41.60%
Tata Motors 65,478 36,931 77%
Mahindra & Mahindra 28,988 28,988 67.40%
General Motors 9,421 3,937 139%
Honda 5,983 5,773 3.64%
Audi India 306 109 180.73%
Total 249,039 184,688
LAST THREE MONTH PERFORMANCE OF MARKET
LEADERSLEADERS Maruti Suzuki Hyundai India
JANUARY 2010 95,649 52,635
FEBURARY 2010 96,650 54,617
MARCH 2010 95,123 55,035
Avg. p/m sales 85,000 51,000
BANGALORE LOCATION
Territory in Bangalore
No Sales Territory;
Distribution Channel:
2 Distributors;6 Showroom;
Sales objective of Hyundai in Bangalore for April 2010 - 3000.Sales objective of Maruti Suzuki in Bangalore for April 2010 - 5800.
Trident Hyundai#1, Lower Palace
Orchards, Sankey Road, Banglore
Supported By: Anand Raj (Sales Consultant)
Target- 900 car per month;
Target- 30-40 car per day:
45 Sales Person:10-15 vehicles in 1 month who have 1-2 year
experience.6-7 vehicles in 1 month who have less
experience.
Organization Structure Trident Hyundai
CEO
CHAIRMAN
MD
AREA GENERAL MANAGER
SALES EXCUTIVE
PRODUCT WISE SALE TRIDENT HYUNDAI PER MONTH IN BANGLOREPRODUCT MONTHLY YEARLY
I 10 500 6000
I 20 100 1200
SANTRO 300 3600
VERNA 100 1200
GETZ 50 600
TUCSON 1 - 2 12- 24
SONATA 1 - 2 12 - 24
Comparison of sales with competitor in Bangalore
RECRUITMENT PROCESS
ELIGIBILITY:Minimum 2 yrs of experience.
Manpower Resource:ReferencesConsultant
Strategies for getting customer1.
Corporate :
Profile check;Examine the psychology of
customer; Note: follow up period 7-10 days.2. Reference;
3. Walking;4. Demonstration;5. Record of old consumer.
Note: They have software to keep record and remind the company or sales person regarding customer.
Selling Process
Introduction (Self & Cars)
Finance; Loan- 10 to 15
days; Cash- Same day.Deal;
Delivery.
TRIDENT AUTOMOBILES (P)
#1, LOWER PALACE ORCHARDS,BANALORE- 560003
No: …….....
Date:………..SE: ………...
CUSTOMER ORDER FORM
CUSTOMER ID NO:………………..BOOKING DETAILS
NAME (REGN) :_______________________________________________________S/O, D/O, W/O :_______________________________________________________USER NAME :________________________ PROFESSION _________________COMPANY :________________________ DESIGNATION _________________ADDRESS (REGN):___________________________ PIN ______________________TEL NO. (R) :_________________________ TEL NO. (O)___________________MOBILE :_________________________ E-MAIL________________________DOB SELF :_________________________ DOB SPOUSE__________________MODEL :_________________________ COLOUR :_____________________FINANCE :_________________________ TENOR :______________________REGISTRATION : PERMANENT/TEMP INSURANCE : TRIDENT/PARTYSPECIAL NUMBER : YES/NO_______________ OTHER CARS :_________________DELIVERY DATE _________________________ DELIVERY TIME : ______________EXCHANGE : YES/NO LOYALTY : YES/NOCORPORATE DISCOUNT : YES/NO OTHERS :_____________________
Terms & Conditions : 1.The Car would be delivered after realisation of the complete payment and registration only2.Financed Cars would not be delivered on termporary registration without NOC from financer.3.Balance payment if any on date of delivery would be accepted by demand draft or cash only.4.HMIL reserves the right to change model, specification & features without prior notice.5.The price including statutory levies will be as applicable on the date of invoicing6.Cancellation of order after the car is received in our stockyard will not be accepted 7.In othercases, request for cancellation has to be in writing and signed by the applicant8.Refund of booking amount would be made within seven days of request for cancellation9.Refund will made by A/C payee cheque in favour of the original applicant only.10.CANCELLATION CHARGES RS. 2000/- APPLICABLE
Customer Signature_______________________ Sales Consultant_______________________
RELATIONSHIP CALLS
Sl. No. Date Call Matter Follow up/ Remarks
HOW TO INCREASE SALES
Launch some SUV for B segment cost around 8 lakh to 15 lakh;
Special scheme offer for festival, employees etc;
To initiate some festival to capture rural part;
Hyundai should tied-up with Indian Oil Corporation Ltd. (IOCL) to jointly launch an innovative promotional campaign targeting the existing and potential customers to highlighting their fuel-efficiency over their competition;
THANK YOU