HYUNDAI MOTOR WORLD

First Quarter 2009 Vol.17 No.62

HYUNDAI MOTOR WORLD

> Message From the CEO . We are Family . Headline News . Cover Story . Global News . Feature Story : Famous World Festival. People News . Product & Technology News . Event

. Message From the CEO > We are Family . Headline News . Cover Story . Global News . Feature Story : Famous World Festival. People News . Product & Technology News . Event

First Quarter 2009 Vol.17 No.62 First Quarter 2009 Vol.17 No.62

02 _ HYUNDAI MOTOR WORLD 03 _ HYUNDAI MOTOR WORLD

2009 will present us with difficulties, but at the same time, it will be a year of opportunities

Dear Hyundai Family Members,

It is a great pleasure for me to extend my New

Year’s greetings to the Hyundai family all over

the world on behalf of Hyundai Motor Company.

I would like to take this opportunity to express

my deep thanks to all of you for doing a great job

despite the difficult market situation in 2008.

The automotive market has been undergoing many

challenges recently due to the global economic crisis,

the effects of which are expected to become even

more acute this year. Therefore, we need to gather

all our strength to overcome the difficulties wisely.

We need to make swift and accurate decisions in

order to respond to the rapidly changing market

conditions. We must also communicate and share

global market information in order to boost operating

efficiency. Lastly, we must strengthen our global

competitiveness through sustainable development,

thus opening a new chapter of hope and growth

in 2009.

Last April, Hyundai Motor completed the second

300,000 unit capacity manufacturing plant in Beijing.

We are, therefore, ensuring continued growth in

the rapidly-growing Chinese market and reinforcing

our company’s position as a global automaker.

Lead by the Avante LPI hybrid car to be unveiled

this year, Hyundai Motor will also speed up the

production of our eco-friendly cars, including the

launch of the new full hybrid Sonata in the North

American market in 2010. In addition, we will gear

up our development of key technologies which will

help upgrade the quality of our vehicles. Recently,

Hyundai’s 4.6-liter Tau V-8 engine, which debuted

in the premium Genesis sedan last year, made the

prestigious “Ward’s 10 Best Engines” for 2009.

We will also continue with football as a communi-

cation platform. Hyundai was the official sponsor of

EURO 2008 held in June last year, and our diverse

on-location marketing activities during the event

helped raise the awareness and enhance the image

of our brand the world over. The 2010 FIFA World

Cup in South Africa will once again give Hyundai an

opportunity to present our brand and vehicles to the

world in a dynamic and exciting way.

2009 will present us with difficulties, but at the

same time, it will be a year of opportunities. That is

because by continuously building up market-leading

capacities and pursuing a global strategy, we have

the power to go forward into the future. I believe in

your can-do spirit and confidence that you can change

adverse conditions into new, exciting opportunities.

I thank you once again for your hard work, and wish

you and your family much health and happiness in

2009.

Best regards,

It is great fun and safe to take an adventurous trip with a Hyundai car!

Dear Chairman Chung of Hyundai Motor,

It is now 40 years since I was privileged to meet

your father and assist your people to build the

first vehicles at the Hyundai Motor Company.

In 1968 I visited Korea to assist in the assembly

of the Ford D Series truck in Seoul and the Ford

Cortina at the new plant at Ulsan.

I was astonished at the ability of the Korean people

to build a new plant and assemble the Cortina with

20% locally made parts in less than a year.

I have never experienced such skill and commitment

and will always hold the Korean people in the highest

regard and thank them for their kindness to me.

I wish you, your family and all your staff another

happy and successful 40 years.

Kindest regards,

Doug Torrance. (from England)

Dear Hyundai Motor,

First of all, congratulate for the exhibition in São

Paulo. Your stand was really professional, at a very

high level. And the cars.... uhauu!

The reason for this e-mail is to try to confirm, if

possible, if Sonata is really coming to Brazil. The car

was in the exhibition (the V6) and people there told

me there are no plans to bring it in the short term.

I was somehow disappointed since I had the

opportunity to drive Sonata twice in the US and it

is my first choice when I change my current car.

I am an enthusiast of Hyundai and I am really

expecting the announcement of an affordable car

in the country to buy one.

Sonata would be the best but the i30 is also an

option. And I do believe that Sonata (the 2.4, not the

V6) has all the qualities to be on the top of the

best-sellers list on its category, competing with

Fusion and others, may be Civic and Corolla.

On the other hand, it seems that i30 is coming soon

and if the price they suggested there is confirmed,

I can assure : there is no equivalent in the market, it

will be a rocket success!

Once again, congratulations and I look forward to

hearing from you.

Regards,

Alberto Nunes. (from Brazil)

Dear Hyundai Motor,

I wrote to thank for your company’s design on the

car as seen in the pictures, which were taken in a

should-be-closed-mountain-road in Iceland, from

Gullfoss to Akureyri.

During the journey, we took a wrong way by

mistrusting the GPS. With an unexpectedly good

quality of your car, our lives were saved from a

potentially fatal accident. Driving continually on such

roads and crossing glacial rivers for more than 5 hours

is an undeniable proof for the reliable quality. We

admit that we have underestimated your brand name.

It is great fun and safe to take an adventurous trip

with a Hyundai car!

With regards,

Teresa Cheung. (from Iceland)

Mong-Koo ChungChairman and CEO

Hyundai Motor Company

Meet the Hyundai Family

The LettersfromHyundai Family

Second fastest growing brand after Audi in 2008 Best Global Brands survey

72nd most valuable brand in the world, eighth among automakers

The Hyundai Motor Co. brand continues to grow

as its value rose by nine percent to US$4.8 billion

in the 2008 Top 100 Global Brands survey jointly

conducted by Interbrand, a leading consultancy in

branding, and BusinessWeek, the New York-based

global business media organization.

Since debuting in 2005 on the annual Best Global

Brands list, Hyundai has registered steady annual

growth in its brand value as measured on a global

basis. In the latest survey, Hyundai ranked eighth

overall among global automakers, surpassing

several prominent competitor brands including

Porsche, Lexus and Nissan. By region, Hyundai

saw its largest gains in brand value in India, Korea

and other emerging markets like Russia and Brazil.

Hyundai Motor Company, South Korea’s largest

automaker, has chosen Sao Paulo, Brazil, as the

site for its seventh overseas production base,

completing the company’s expansion in all of the

world’s major fast-growing markets and further

diversifying its operations to seek stable growth.

James Choi, Vice Chairman& CEO of Hyundai

Motor Co and Jose Serra, Governor of Sao Paulo

State, signed a Memorandum of Understanding

on September 18th at the Governor’s palace in

Sao Paulo City. According to the initial agreement,

Hyundai Motor will invest about US $600 million

into the wholly-owned subsidiary in the first phase,

to build a 100,000 units-a-year plant in Piracicaba

City in Sao Paulo State.

Securing sales in emerging markets such as Brazil,

as demand in traditional markets such as the U.S.

and Western Europe stabilize, is key to Hyundai

Motor’s sustainable growth and success. The

company’s new plant in Central & Latin America’s

Hyundai chooses Sao Paulo, Brazil as the site for its seventh overseas production base

Hyundai will build a 100,000 units-a-year plant in Central & Latin America’s biggest market

Hyundai-Kia & Microsoft strengthen ties

to lead global IT sector for automobiles.

Hyundai-Kia Automotive Group, Microsoft

Corp. and Korea’s Institute for Information

Technology Advancement (IITA) opened

an IT Center to jointly develop new IT

products and services for automotive

application on November 3.

Kia Motors Corp. President Mr. Euisun

Chung, Microsoft CEO Mr. Steve Ballmer

and IITA President Mr. Sung-Ok Lee

were joined by other government officials

and corporate executives from Hyundai-

Kia, Microsoft and other officials from the

information technology industry for the

opening ceremony, which was held at

Hyundai-Kia Automotive Group (HKAG)’s

headquarters in Seoul.

“The collaboration between the Hyundai-

Kia Automotive Group and Microsoft will

have a great synergy effect that will

significantly raise our businesses’

capabilities,” said Mr. Mong-Koo Chung,

Chairman& CEO of HKAG.

The jointly-formed Automotive IT

Innovation Center (AIIC) will be located

within HKAG’s new research facilities in

Uiwang City, south of Seoul.

Korea’s leading automaker has enjoyed a meteoric

rise on the global stage thanks to steady

improvements in the quality and design of its

vehicles. An equally important factor has been

management’s rapid globalization efforts that have

provided Hyundai with a manufacturing foothold in

the key emerging markets of India and China where

Hyundai has enjoyed roaring success.

Perceptions of the Hyundai brand among new car

buyers have been transformed as a result of dramatic

improvements in the quality and styling of Hyundai

vehicles. This, in turn, has fuelled a steady increase

in sales and confidence in the brand among both

customers and dealers.

Since shifting its focus from quantitative growth to

the pursuit of qualitative growth, brand management

has become a top priority. Brand management

considerations now influence decision-making at all

level of the organization, from style and marketing

to communication, retail and after-sales service.


Hyundai-Kia, Microsoft & IITA Open Automotive IT Center


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2008 Interbrand Ranking

largest market will also enable it to respond quickly

to competition from Toyota and Honda, which are

also seeking to build production facilities in Brazil.

In the first phase, Hyundai Motor plans to produce

an all-new flex-fuel car (which can run on both

gasoline and ethanol) in the B-segment, starting

from the first half of 2011, to satisfy the high demand

for small cars in Brazil. Last year, B-segment vehicle

sales took up 65 percent of total sales in the South

American country. Hyundai Motor’s new plant may

also directly and indirectly create about 4,000 new

jobs locally.

In the second phase, depending on demand in the

region, Hyundai Motor plans to expand the plant,

to increase its line-up and export to neighboring

nations.

Despite the relatively high import tax of 35 percent,

Hyundai Motor has sold 36,006 vehicles in Brazil in

the first eight months of 2008, nearly triple the

amount sold in 2007.

Ranking Top 100 Ranking Brand Brand Value (US $ Bil) Change Y–o–Y

1 6 TOYOTA 34.0 6%

2 11 M–BENz 25.6 9%

3 13 BMW 23.3 9%

4 19 HONDA 19.1 6%

5 49 FORD 7.9 -12%

6 53 VW 7.0 8%

7 67 AUDI 5.4 11%

8 72 HyuNdai 4.8 9%

9 75 PORSCHE 4.6 9%

10 90 LExUS 3.6 7%

11 93 FERRARI 3.5 -

Hyundai Gains 9 Pct in Global Brand Value

Hyundai to Build US$600 Million Plant in Sao Paulo, Brazil

Unveiling of i20, the strategic compact car developed for the European market

First time ever presentation of the i20 Blue and Santa Fe Hybrid, Hyundai Motor’s eco-friendly cars, demonstrating the company’s technological prowess in future cars

Hyundai Motor’s third “i” series car, the i20, was

unveiled to the world at the Paris Motor Show.

Hyundai Motor exhibited the i20 on October 2,

the company’s strategic compact car developed

for the European market, at the 2008 Paris Motor

Show (Paris Mondial de l’Automobile 2008) held

at the Paris Expo Porte de Versailles.

The i20 is the strategic hatchback model that has

been developed at the European Design Center

for the European market. The tastes and feedback

of the customers in Europe were actively reflected

on the design of the car, as part of Hyundai Motor’s

efforts to reinforce its presence in the B segment

small car category in the region.

The i20 follows the footsteps of the popular i30

and i10 models with its dynamic image and unique,

luxurious yet cute character, and goes one step

further by featuring greater economy.

The launch of the i20 (B segment) will complete

the line-up of the i series in the A, B, and C

segments of the small to midsize car categories,

giving momentum to Hyundai Motor in increasing

its presence in the European market.

Hyundai Motor will release the i20 in the European

market in January 2009, and has the objective to

sell 163,000 cars world-wide next year including

135,000 in Europe.

Hyundai Motor had an exhibition area of 1,843 m²

at the Paris Motor Show where it displayed a total

of 20 models including Veracruz (export name

ix55), the premium sedan Genesis, the i10, and

Genesis Coupe.

Along with the cars, Hyundai Motor also had a

separate area featuring its eco-friendly cars,

demonstrating its technological prowess in the

research and development of future cars.

Hyundai Motor showed its Santa Fe Hybrid model

for the first time at the Paris Motor Show, as well

as the i20 blue, following the unveiling of the eco-

friendly ‘i-blue’ concept car series last March at

the Geneva Motor Show, which included the i10

blue, the i10 blue CNG, and the i30 blue.




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Hyundai Motor Participates in the 2008 Paris Motor Show

Ling Xiang ( ) , the NF Sonata model for China, is unveiled for the first time at Auto Guangzhou 2008

On November 18, Hyundai Motor unveiled Ling

xiang( ) , the NF Sonata model made for the

Chinese market, at the 6th China Guangzhou

International Automobile Exhibition 2008.

The interior and exterior design of the NF Sonata,

as well as its features, have been reviewed and

strengthened for Ling xiang( ) , Hyundai

Motor’s strategic model for the Chinese market.

The name Ling xiang combines the Chinese

characters ‘ (ling)’ which means ‘to lead’ and

‘ (xiang)’ which means ‘to soar’, to symbolize ‘an

enterprising life of scientific and technological

leadership and soaring freedom’.

The International Automobile Trade Show, South

America’s biggest motor show, was held from

October 27 to November 9 at the San Paulo

Anhembi Park Convention Center in Brazil. At the

motor show which hosted its 26th edition this year,

Hyundai Motor exhibited the mass-produced

models Genesis, Azera, i30, Veracruz, Santa Fe,

Tucson along with a fuel cell electric Tucson.

The press conference, organized on October 27

where Hyundai presented the likes of Genesis and

the fuel cell electric Tucson, was an occasion for the

automaker to reinforce its premium brand image in

Brazil and to promote its eco-friendly technologies.

The rear-drive sports car Rohens Coupe (Genesis

Coupe) also made its first-ever debut in the Chinese

market at the motor show.

Hyundai Motor attracted the attention of visitors by

showcasing a total of 14 cars in an area of 1,505 m²

at the Auto Guangzhou 2008 held from November

18 to 25.

Hyundai Motor received favorable reviews from the

local automotive industry for the diversity of the

company’s offer as well as its booth which was made

based on Hyundai’s global Common Booth design.


Blue Drive emblem to be used on all future eco-friendly Hyundai cars

Hyundai’s eco-friendly cars and technologies gathered under one roof at the L.A. Auto Show, including the Tucson fuel cell electric vehicle, the i-Mode concept car, and the seta GDI engine

Hyundai Motor revealed its eco-friendly products

and technologies on November 19 at the Los

Angeles International Auto Show held at the L.A.

Convention Center in the U.S, including the

announcement of its environmental initiative Blue

Drive and unveiling its next-generation Sonata

hybrid system.

Hyundai Motor’s eco-friendly brand Blue Drive

combines the words ‘Blue’ symbolizing nature, as

in the sea and the sky, and ‘Drive’ representing

mobility and force. It incarnates Hyundai Motor’s

will to contribute to the preservation of nature and

sustainability of life on earth through its eco-friendly

vehicles.

Hyundai Motor has developed a Blue Drive

emblem which it will use to mark the side of all its

future cars incorporating new eco-friendly tech-

nologies, such as hybrid, plug-in hybrid electric,

fuel cell electric, and flex-fuel vehicles.

Hyundai Motor gathered and showcased its Blue

Drive technologies at the L.A. Auto Show through

the likes of its fuel cell electric Tucson and i-Mode

concept car. In particular, it provided a glimpse into

the future trend in vehicles with the next-generation

Sonata hybrid system which it unveiled for the first

time at the show.

“Hyundai aims to be the most fuel-efficient auto-

maker on the planet,” said John Krafcik, Vice

President of Product Development and Strategic

Planning, Hyundai Motor America. “We’re aligning

our global R&D resources in Michigan, California,

Namyang, and Frankfurt to develop the Blue Drive

technologies we need to achieve our goal - a 35

mpg U.S. fleet average by 2015.”

Hyundai Motor exhibited a total of 13 models at the

L.A. Auto Show including the i-Mode concept car

which first debuted at the 2008 Geneva Motor Show,

Genesis, Genesis Coupe, Sonata, and Azera through

its display area of 14,101 m².



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The 12th International Istanbul Automobile

Fair-Istanbul Auto Show 2008 was held

between October 9-19 at the CNR ExPO

Centre, with over 650,000 visitors.

Hyundai’s uniquely designed 1,200 m²

stand received most of the attention of

the Auto Show, featuring new generation

of Hyundai vehicles identified by the ‘i’

prefix models i10, i20 and i30, innovative

and eco-friendly concept car i-Mode.

Domestically produced vehicles Accent

and Matrix, accompanied by premium

models Grandeur, Sonata, Santa Fe,

Tucson and Coupe created the richest

model line-up in the Istanbul Auto Show.

i20, star of the Hyundai stand is introduced

to visitors following the opening speech of

HAOS President Mr. K.H. Um. Introduction

of i20 in the same time with its World

Premiere at Paris Motor Show captured

all the attention of the journalists and the

visitors of Auto Show. Unveiling ceremony

of new i20 was performed by top model

Tatiana Marinescu.

Minister of Industry & Trade and The

Republic of Korea Consul General were

the special visitors of the stand on the

press & VIP day. During the Auto Show

visitors of Hyundai stand were entertained

with dance and freestyle football shows.

The Johannesburg International Motor

Show ’08, the biggest of its kind in the

African region, was held from October 31

to November 9 at the Expo Center

NASREC Johannesburg in South Africa.

Hyundai Motor presented seven existing

models ( i10, Getz, Accent, Avante,

Tucson, Santa Fe) and three new models

(i20, i30, H1 Van) at the motor show

which welcomed some 500,000 visitors.

The Hyundai Motor booth attracted the

interest of many visitors by placing the

soon-to-be-launched strategic model

i20 in the forefront, followed by the H1

Van which was showcased in the center

surrounded by various other models

including Getz, Tucson, and Santa Fe.

The diverse fittings, parts, and accessories

featured at the booth, as well as the outdoor

display of Hyundai’s commercialized

models also caught the attention of the

visitors.

Istanbul Auto Show 2008

Johannesburg International Motor Show ‘08

Hyundai Motor Announces the Launch of Blue Drive at the Los Angeles Auto Show

Hyundai Motor Participates in Auto Guangzhou 2008

The International Automobile Trade Show 2008




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Hyundai’s Genesis was selected as the best new vehicle in the luxury category

Hyundai Motor’s Genesis has been selected as

the 2009 Canadian Car of the Year (CCOTY) in the

luxury car category. The most prestigious award of

its kind in the Canadian automotive industry, the

CCOTY Awards is conferred by the Automotive

Journalists Association of Canada (AJAC) which

selects the best new models of the year in various

vehicle categories.

Over 70 of Canada’s top automotive journalists

from across the country gather every year at the

end of-October to evaluate new model vehicles

over a four-day period. Based on back-to-back

comparative testing including “real world” driving

on public roads, vehicles in various categories are

comprehensively rated by secret ballot on parameters

such as appearance(design), performance(braking,

cornering, acceleration), safety and features. The

results are then tabulated, based on which the best

new vehicles are selected.

Out of the 56 new models evaluated in 14 different

segments this year, Hyundai’s Genesis was selected

as the best new vehicle in the luxury category over its

rivals Acura TL, Audi A3, Infiniti G37 and Saab 9-3.

This year’s CCOTY award win is expected to

contribute to maximizing the launch effect of the

new Genesis by favorably influencing consumers

who are considering buying it.

This year’s recognition is the 5th for Hyundai Motor

in the CCOTY. Hyundai Motor previously won the

award for Tiburon in 1997, Tucson in 2004, Sonata /

Azera in 2006, and Entourage in 2008.

Australia’s seven State and Territory based motoring

clubs have recognized two Hyundai models as class-

winners in their 2008 national awards. The Hyundai

i30 Sx petrol and CRDi turbo Diesel were named

Australia’s ‘Best Mid-size Car Under $28,000’ 2008

and the Hyundai iMax CRDi turbo Diesel was named

Australia’s ‘Best People Mover’ 2008.

Following an exhaustive evaluation and assessment

process that focused on three main criteria (‘value

for money’, ‘design and function’ and ‘on the road

performance’), the Australia’s Best Cars national

judging panel awarded the double win to both Hyun-

dai vehicles from a field of 286 original competitors.

“The Hyundai i30, whether it’s the petrol or Diesel

version has scored at the top of its class,” commented

the Chief Judge, Ernest Litera. “Whether you’re going

to a sporting match or a school function, the 8 seat

Hyundai iMax offers the consumer plenty of space,

flexible child seat arrangements and also accommo-

dates luggage. The Hyundai iMax does all these

things very well. Both cars scored at the top of each

of their respective categories and that means that

they are consistently better than the class average

across at least 19 areas that we scored the cars in.”

Last year the i30 finished a close second in a tight

race, but with some enhancements this year, the

latest i30 Sx has been recognized. The i30 Sx petrol

offers outstanding value and the i30 Sx CRDi turbo

Diesel continues to be Australia’s most affordable

Diesel powered car with the manual Sx.

Hyundai Proves It’s a Master of Luxury with Genesis

The leading American daily USA Today praised

Hyundai Motor’s first rear-drive luxury model

Genesis as being “so right that it’s hard to find

gripes”, giving it an overall rating of “uncommonly

good” in its article in the cars section on October

31 titled “Surprise: Hyundai Proves It’s a Master of

Luxury with Genesis”.

The daily explained that Hyundai Motor, despite its

first foray into the luxury segment, was brazenly

competing with traditional premium brands such

as Mercedes-Benz, BMW, and Lexus, and gave

Genesis rave test drive reviews, presenting it to be

better than most people need.

In particular, USA Today cited Genesis’ power,

comfortable seats, smooth, well proportioned styling,

and safety as its most special features.

Genesis attracted the attention of major overseas

press before its launch, and continues to garner

praise after its release with its excellent product

quality.

Last July, leading American automobile magazines

Car and Driver, Motor Trend, Road & Track, and

Automobile Magazine all carried major reviews

introducing the exceptional performance of Genesis

after test driving it at the special session organized

for the U.S. press at the Hyundai-Kia Motors

Namyang Research Center in May, prior to the car’s

launch in the North American market.

Meanwhile, Genesis obtained five star( )

safety ratings in both frontal and side crash tests

conducted by the American NHTSA (National

Highway Traffic Safety Administration) last August,

proving its superior crash safety in comparison to

its competing brands such as the BMW 5 series,

Mercedes-Benz E-class, and Lexus ES350.

Hyundai i30 was selected by CESVI

(Center for Road Safety and Experimen-

tation) as the safest mid-size imported

car in Argentina.

The assessed model was the entry-level

version, with a 1.4 engine, 109 HP.

In Argentina, the standard version features

disk brakes in all wheels, ABS, traction

control system (TCS), electronic stability

control (ESP), front airbags, front side

airbags, front and rear side-impact air

curtains, front active head restraints and

five inertial seatbelts, among others.

Ernesto Cavicchioli, marketing manager

of Hyundai Motor Argentina, stated : “This

award is a recognition of Hyundai Motor

Company’s commitment to vehicle safety

and of Hyundai Motor Argentina’s efforts

to provide ALL VERSIONS of the i30 with

the maximum safety features.”

Hyundai i30 is the Safest Imported Mid-Size Car in Argentina

GenesisReceives Rave Reviews from USA Today

Genesis Wins 2009 Canadian Car of the Year (CCOTY) Award Given by AJAC

Hyundai i30 and iMax(H-1) Named Australia’s Best Cars

13 _ HYUNDAI MOTOR WORLD

The ceremony is the most glamorous event for the motor industry held in the Middle East

Hyundai Motor Company’s i30 and Veracruz models

were chosen as “Best Sub Compact Car” and “Best

Family SUV”, respectively, at the 2008 AUTOCAR

Middle East Awards, held in Dubai on November

12th, 2008. The “Best Sub Compact Car” award

follows the i30’s outstanding recognition in Spain,

where it was voted as “Car of the Year 2008” back

in February, 2008. The “Best Family SUV” award for

the Veracruz comes on the back of recognition from

AutoPacific and Kelley Blue Book earlier in the year.

Hyundai’s Veracruz had won “Top Larger Crossover

SUV” and “Best New Family Vehicle” from the

previously mentioned organizations, respectively.

The fifth annual AUTOCAR Middle East Awards

assessed 36 finalists short-listed from a database

covering every new car model released in Middle

East over the previous year by 28 different

manufacturers, which were further split into 12

categories and tested by the international panel of

six independent judges. The ceremony is the most

glamorous event for the motor industry held in the

Middle East.

“Our objective to help consumers choose their

ideal vehicle through our rigorous awards process

has created further market confidence among

consumers as well as manufactures.” said Damien

Reid, Group Editor of Sports and Automotive for

TMF Publishing which publishes AUTOCAR Middle

East Magazine.

Genesis was first introduced in the Middle East via

the local press in July-August, followed by the

advertising campaign which began in September.

Full-scale sales commenced after grand events,

celebrating the launch of Genesis, were held from

October 27 to November 10.

The launching events held with the six dealers of the

four major markets in the region, the U.A.E, Kuwait,

Saudi Arabia, and Syria, were organized in five-star

hotels and luxurious event venues in each market, and

greeted the VVIP’s, VIP’s, and press of the countries.

VIP guests walked down the red carpet to arrive at

the events where they were photographed and inter-

viewed by the press. Hyundai Motor and Genesis

logos were very visible inside and outside the

venues, and left a strong impression on the guests.

The world-class equipment and performances of

the events, including an orchestra performance

in the U.A.E., the Korean “Nanta” performance in

Saudi Arabia, and the performance of a famous

local singer in Syria were also other memorable

highlights of the events.

Expert advice and audiovisual support from the

Hyundai headquarters contributed to the success

of the Genesis launching events in the Middle East,

which were rendered even more prestigious by

the presence of VVIP guests including the Prince

of Saudi Arabia, the ambassadors to each of the

countries, and famous local celebrities.

Guests attending the events expressed their

satisfaction at the content of the events, and were

impressed by the exceptional quality of Genesis,

and all in all, the events were a good occasion to

raise the image of Hyundai Motor even more.




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10 countries, 10,000 kilometers, 17 grueling days

Hyundai Motor India Ltd., successfully concluded its

i10 Delhi to Paris drive in Paris on 29th September,

2008. Through this drive, Hyundai has once again

demonstrated the outstanding performance of its

technically superior Kappa engine in terms of fuel

economy and reliability. One of the two i10’s driven

to Paris is showcased in the Hyundai Motor pavilion

at the currently on going Paris Motor Show.

The cars were received amidst much fanfare and

cheer in Paris, where automobile experts and fans

from across the world made a beeline for the next

few days to witness the much admired Hyundai i10

in the highly acclaimed Paris Motor Show 2008.

The unique transcontinental drive was flagged off

from the national capital on 10th September, 2008

by Olympic Gold Medallist Abhinav Bindra. After

traversing 10,000 km through 10 countries spanning

across 17 grueling days, the two Hyundai i10s

achieved what seemed like an impossible feat for

any car in its segment, reaching Paris without a single

technical glitch on the entire stretch of its journey.

The drive, fondly called ‘i Drive to Paris’, reached

Paris, its final destination, with the landmark ‘Arc de

Triomphe’ in Paris as the background on the evening

of September 29, 2008. It is only incidental that the

Hyundai i10’s touched upon both the India Gate in

New Delhi and Arc de Triomphe in Paris, which are

both monuments built to salute war heroes of both

nations.

The drive took more than a fortnight to be completed

& traversed the international borders of 10 countries

including India, Turkey, Italy, Greece, Austria, Slovakia,

Hungary Poland, The Czech Republic and Germany

to culminate in Paris, France. Driving along the route

were well known automobile journalists from both

the TV and print media who drove on different legs.

Hyundai Motor India Achieves Another MilestoneHyundai Motor India, the largest exporter

and the second largest car manufacturer

touching the life of millions of Indians since

it rolled out the first Santro on September

23, 1998, finally achieved yet another

commendable milestone as it reached the

20 lakh (100,000) sales landmark. This is

also the fastest 20 lakh production for any

manufacturer in India and Hyundai Motor

India achieved this in just around 10 years.

HMIL has always been the trend-setter

right from the day it started its operations

in India. From the record of setting up

the plant in just 17 months to becoming

the 2nd largest car manufacturer in just

6 months to rolling out 150,000 cars in

about 25 months, Hyundai has fulfilled

everybody’s expectations. To celebrate

this occasion HMIL will offer attractive

schemes for all its potential customers.

As a gesture of goodwill the 20th lakh car

was handed over to CRY-Child Rights and

You, India’s leading advocate for child

rights, which has worked tirelessly over

three decades to make sure all children

enjoy all their basic rights. Irwin Fernandes,

Director, West and Volunteer Action, CRY

was given the keys by the Hyundai brand

ambassador Shah Rukh Khan during a

function in Mumbai on November 13.

i10 Delhi to Paris Drive Successfully Culminates in Paris

i30, Veracruz Recognized as Class Leaders at 2008 AUTOCAR Middle East Awards

Genesis Launching Events in the Middle East

The automotive plant in Nošovice officially launched production in its plant. By the end of the year, Hyundai hopes to produce 14 thousand cars

White, red and blue - three cars in the Czech national

colors with the production numbers 0001, 0002

and 0003 instead of license plates came out of the

production lines of Hyundai in Nošovice.

The company has officially launched production of

the Hyundai i30 in its first production plant in Europe,

which was built in the last two years.

“We started the production seven months after

finishing the building stage. Now it is upon us to

support employment in the region and the economic

level of the Czech Republic with production,” said

Kim Eok-Jo, the president of Hyundai in Nošovice.

The production of HMMC should help Hyundai

become one of the leaders of the Czech economy

in next few years. “It is such a big investment that

in full production capacity, the plant will make up

1% the GDP,” said Martin Riman, the minister of

Industry and Trade.

The cars which came through the official gate were

not the first cars produced. The test production was

launched last week. By the end of the year, the car

producer wants to produce 18 thousand cars.

Full capacity in 2011 will mean 300 thousand cars.

At that time, there should be 3500 employees

working on production. This year, due to the start

of the second shift at the beginning of 2009, there

should be 2200 people employed.



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A mega billboard of Hyundai cars has entered the

stage as a new symbolic installation of Germany’s

Frankfurt International Airport.

Hyundai Motor announced on October 19 that it

had installed a 200 meter-long, 3 meter-high

billboard along the road to enter the departure hall

of Frankfurt International Airport’s Terminal 1.

Hyundai Motor advertises its cars in famous places

and major cities of Europe, including the Colosseum,

the Parthenon, and the windmills of the Netherlands,

as well as in the everyday lives of Europeans.

Seven strategic models for the European market,

the i10, i20, i30, i30cw, Sonata, Tucson, and Santa

Fe, are featured in cities and everyday life situations

that best fit their individuality.

The billboard not only expresses the quality of

Hyundai cars, but also incorporates important key-

words such as “safety”, “reliability”, “sophistication”,

and “responsibility”, to convey the Hyundai message

which places great value on the richness of its

customers’ lives.

Hyundai Motor also focused on emphasizing the

diversity of its products which will satisfy all its

customers and their different lifestyles.

Frankfurt International Airport is the world’s 8th

biggest, servicing 52 million visitors every year.

Hyundai Motor expects the billboard to play a major

role in enhancing the automaker’s brand image.

Hyundai Auto Zagreb celebrated 1st place in the SUV segment of the Croatian car market and launched its new flagship model, Hyundai ix55

One of the mayor events at the end of this year for

Hyundai Auto zagreb is the traditional Hyundai

off-road Event. However, the event held on October

16-17 in 2008 was particularly special. Together with

journalists, VIP customers and official partners,

Hyundai auto zagreb celebrated 1st place in the

SUV segment of the Croatian car market (Hyundai

Tucson was the absolute best selling SUV in 2008).

Other than that, Hyundai Auto zagreb launched its

new flagship model, Hyundai ix55.

This year, 400-year-old fort Nehaj, in the old city of

Senj situated on the north of the Adriatic coast, was

chosen to host the presentation. Fort Nehaj and

the city of Senj were unbeatable and unbreakable

for centuries, never concurred by foreign armies

throughout its long history, similar to Dubrovnik.

Just like the city of Senj and fort Nehaj, Hyundai

Tucson is unbeatable compared to other SUV

competitors.

From Nehaj, the off-road tour started with the Tucson

and Santa Fe travelling to one of the highest peaks

of Velebit Mountain, a national park, called zavizan

(alt. 1594 m). Of course, only for Hyundai off-road

purposes, employees of National Park Velebit

opened gravel roads which are usually closed to the

public. So, for most of the guests it was their only

chance to see the wilderness of Velebit by vehicle.

After zavizan, Hyundai off-road members went back

to the lowlands of Lika, on the opposite side of the

sea, to a place called Krasno, and to the village

Kuterevo. This village is special and unique. It is

where volunteers care for small bears orphaned by

illegal hunters or traffic accidents. Normally, baby

bears stay with their mother until the age of three,

and without her, they are completely helpless.

Unfortunately, these bears cannot go back to the

wilderness ever again, so the people of Kuterevo

build big ranches for them, almost as if they are in

their natural environment. Of course, all members

of the Hyundai event made a contribution to the

upkeep of this project. After driving all day to such

places as Krasno and Kuterevo, Hyundai off-road

members went back to the Senj for an exclusive

dinner inside of fort Nehaj where we introduced the

ix55 to the media and other guests.

For most of the guests and journalists, this was the

best Croatian off-road event ever, by any carmaker.

TOP 10 Off-road and SUV cars (Croatian SUV car market until October 31.2008)

Ranking Brand Car unit

1 Hyundai Tucson 683

2 Nissan Qashqai 454

3 Lada Niva 380

4 Toyota RAV4 348

5 Honda CR-V 280

6 VW Tiguan 228

7 Kia Sportage 217

8 Hyundai Santa Fe 212

9 Mazda Cx7 202

10 BMW x5 174

Hyundai Offroad in figures

3000 – years old is city of Senj

1594 – meters is highest Velebit peak

450 – years old is fort Nehaj

350 – kilometers of Offroad itinererary total

260 – kilometers of gravel roads

120 – gests were invited to the event

46 – journalists were present

30 – different media was present

27 – Hyundai SUV cars vere avaliable for Offroad

20 – percent of SUV market share for Tucson

4 – four wheel drive was all Tucson and Santa Fe

2 – years old is youngest orphan bear in Kuterevo

1 – ix55 was avlaiable

0 – problems for Hyundai Cars

Hyundai Offroad and ix55 Launch Event in Croatia

Hyundai Celebrated the First Production Car

Hyundai Motor Installs Mega Billboard at Frankfurt International Airport



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The long and dull cold spell is transformed into joyful festivities

The Québec Winter Carnival, considered to be the

world’s greatest winter festival, will be hosting its

57th edition in 2009 for a total of 17 days from

January 30 to February 15. Québec, once notorious

for its freezing cold and snowy winters averaging

minus 11 degrees Celsius with 60 centimeters of

snow per month, saw its population reinvent in

1894 a popular tradition of holding a winter festival

to make the hard winter season warmer and merrier.

What started out as a modest festival developed

into full-scale festivities in 1955 with the support

of some businessmen who hoped to stimulate the

local economy by re-launching the winter’s event.

Since then, the Quebec Winter Carnival has helped

to propagate the true value of the city, once known

as a land of cold and ice, and has played an

The biggest highlight of the festival is the Night

Parade which takes place over two days.

A crowd of over 200,000 locals and visitors gather

to get a glimpse of the Queen of the festival riding

on a sumptuous carriage, and everyone gets a

good taste of the festival which truly celebrates the

winter season.

Elsewhere, the Bonhomme ice palace is open to all

visitors, and diverse outdoor activities such as ice

fishing, snow rafting, and dogsled races are offered

throughout the festival period.

to enjoy the festival. Many events are proposed

during the festival, the most notable of which include

snow rafting, dogsled races, mini golf on ice, skating,

concerts and outdoor dance parties, the Night

Parade, ice wall climbing, sleigh races, and the

Snow Bath. In particular, the Snow Bath, where men

and women of all ages who have received a physical

examination in advance dance in the -20 degrees

Celsius cold and bathe in snow, is a must-see during

the Québec Winter Carnival.

There is also an international snow sculpture event

in which teams from all over the world participate,

while children have fun riding snow slides or trying

to find their way out of an ice maze.

The snow and ice sculptures glisten under the

sunlight during the day and twinkle under the street

lamps at night, offering a magnificent view which has

given the festival its nickname of “festival of lights”.

important role in making Québec an even more

popular tourist destination during the winter season.

Enjoying a true winter festival of snow and ice

Bonhomme - which in French means at the same

time a ‘good man’ as well as a ‘snowman’ - became

the mascot of the event in 1955, the year of the

first official edition of the Carnival, and has been

reigning over the festival ever since. Before the start

of every festival, Bonhomme receives a key from

the mayor of Québec, symbolizing the handing over

of power, and starts its rule of the Winter Carnival

from the ice palace located in the heart of the city.

Almost 1 million people participate in this annual

event which lasts for more than two weeks. The

snow-covered streets are filled with citizens and

tourists clad in thick coats and hats who come out

Happy Carnival

January 30 to february 15, 2009

Major Highlights

First Weekend

• Official Opening Night Show• International Snow Sculpture Event• Dog Agility Competition on Snow• Dogsled Race• Loto-Québec Outdoor Dance Party

Second Weekend

• Canoe Race• Calgary Flapjack Breakfast• Normandin Soapbox Derby• First Night Parade (Lower Town)• Loto-Québec Outdoor Dance Party

Third Weekend

• Painting Symposium• Regency Ball• Loto-Québec Outdoor Dance Party• St-Hubert Sleigh Race• HBC Snow Bath• Second Night Parade (Upper Town)• Loto-Québec Outdoor Dance Party• Bonhomme’s Brunch• Closing Ceremony and Bonhomme’s Departure

Website : http://www.carnaval.qc.ca/

Source from Canada Tourism Commission

QuébecWinterCarnival

Our target record for 2008 is to exceed 10,000 cars, the highest sales volume Hyundai has ever had in Poland

Please briefly introduce yourself.

My name is Monika Wilk and I am Marketing Manager

of Hyundai Motor Poland. I graduated from Warsaw

School of Economics, Foreign Trade faculty.

My whole business carrier is related to the automotive

sector. I have been involved in car sales and

marketing for over 13 years. Before I joined Hyundai

I had been working for Ford for almost 10 years.

When did you begin working for Hyundai Motor and what was your main reason to apply?

I started in April 2005. I applied for a position of

Marketing Manager in Hyundai as I found it a great

challenge to work in the most dynamic and rapidly

growing Automotive Concern in the world. I wanted

to use my experience in automotive sales and

marketing and contribute to Hyundai growth in the

Polish market. I am very happy to be Hyundai Team

member.

How aware are consumers of Hyundai brand cars, and which model is most popular?

Operating among strong brands with a long tradition

in Europe, Hyundai intensively works on increasing

its brand awareness among consumers. We observe

constant improvements in this field. It is particularly

evident when we monitor people’s opinions,

journalists’ attitude and the number of positive

publications in media. Also the market surveys show

a substantial improvement. We are sure to continue

this positive trend. We also follow the European

Strategy “True Quality Matters” designed by

Hyundai Motor Europe to strengthen our brand image.

New, innovative, Europe focused models have been

enthusiastically accepted by customers. The most

popular are i30, i10 and Getz. We are sure that the

new i20 will be also a great success.

How has Hyundai’s sales and marketing

following HMC’s Corporate Social Responsibility

program, e.g. we are sponsor of Annual Charity

Event organized in Warsaw Golf Club in 2007 and

2008. We constantly develop our dealer network.

In 2004 we had 38 dealers while now, we have 58

main sales dealers with 65 showrooms. Currently

we follow the Pan-European Strategy to introduce

“Mission Q” - a brand shift project in our dealerships.

How many units do you sell this year compared to

last?

This year from January till October we sold 8,174

units. In 2007 we sold 3,538 units in the same

period, so we achieved 131 % growth up to now.

Our target record for 2008 is to exceed 10,000 cars,

the highest sales volume Hyundai has ever had in

Poland. This year we also succeeded in important

fleet deals, particularly 110 cars (i10 and i30) sold

to Energa (electricity supplier) as well becoming an

official supplier for Polish Olympic Committee with

performance been over the last couple of years? And what is your outlook of Hyundai’s business in the coming years?

The launching of Getz in 2004 started the new era for

Hyundai in Poland. We intensified our advertisement

and PR activities to increase Hyundai brand and new

model awareness. Though our marketing outlay was

relatively lower than main our competitors, the sales

in 2004 rose by 199% compared to 2003. The

milestone was the launch of the i30 in September

2007. Since that time, following the other launches

as i30CW and i10 this year, we have recorded the

highest sales volumes Hyundai ever had in Poland.

In 2007 we increased sales by 97 % over 2006 and

in 2008 we plan to exceed 100 % growth over 2007.

The best selling models are i30, Getz and i10.

The great results come from, among others,

competitive price and product strategy, intensive and

consistent advertisement policy, good relations with

media as well as dynamic development of dealer

network. In the coming year we plan to continue

this direction with more emphasis on brand image

improvement.

What kind of marketing strategy and execution do you think has made the Hyundai brand successful? Please explain how you set the target and how you manage your marketing program in Poland.

Last years strategy was aimed at increasing sales

and getting a strong customer base. Marketing and

PR activities were also focused on supporting this

goal, so we concentrated on optimizing advertise-

ment and media publicity. Generally we made efforts

to increase brand and model awareness as well

as attract attention to high quality attribute of the

brand. An important tactical factor at this stage was

also the communication of product promotions.

The great success we recorded this year was the

2008 Client’s Gold Laurels Award for i30 as the

best car in C-Segment. This award is particularly

important for us as this was the choice of customers.

Hyundai Motor Poland is involved in social activities

from the left:

Piotr Szymański - Marketing Assistant

Elżbieta Mężyńska - Marketing Specialist

Katarzyna Kaszubkiewicz - PR Specialist

Krzysztof Mioduszewski - Market & Product Analyst

Monika Wilk - Marketing Manager

Marcin Okrój - Strategic Planning Department Director

35 cars - i30, Sonata and Grandeur.

We consequently improved our position in Carmaker

Sales Ranking in Poland. From 18th position in

previous years we jumped to 12th position in 2008.

We plan to reach the Top 10 in 2009.

What is your personal and professional hope?

My hope is to continue the positive trend in sales and

brand image development in the next years. I would

like Hyundai to become the most appealing and

attractive Asian brand in Poland.

Do you have any comments or opinions for HMC?

I think that HMC is on the right path and should keep

the momentum. The markets should develop the

cooperation to share the best practices and thus

increase our common success. The development of

new technologies and innovative solutions, focus on

ecology and involvement in social activities will also

bring fruitful results in the future.

The year 2008 was particularly rich in events organized by HMP to promote the brand and bring fun to people. To celebrate EURO 2008 in spring, HMP organized 4 Goodwill Ball Events in the biggest cities in Poland - Warsaw, Kraków, Poznan and Łódz. The exciting football atmosphere, real emotions, contests with awards and cheerleaders’ shows attracted a lot of visitors in each location. Also Hyundai cars, in particular the i10, presented football skills by taking part in goal kicking contests. The events were attended by many VIPs from sport and media fields. All of them wrote their wishes on the Goodwill Ball. The highest emotions were raised by the contest to create the most original wishes for the Polish Football Team. The awards were tickets for EURO 2008 games.

Hyundai Motor Poland is also involved in social activities. Warsaw Golf Club in Rajszew organized the special Golf Tournament on 15th of November, during which funds were collected to support the Orphan House located in the area. Hyundai was a main sponsor of this event. The new Hyundai i30 was the award in the “Hole in One” contest organized for the players. HMP also prepared gifts for children, who were the main guests. After the tournament the auction of drawings made by the children as well as gifts supplied by sponsors took place. The funds collected have been handed on to the Orphan House. It was the second time that this event had taken place.




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Interview : Monika Wilk, Marketing Manager of Hyundai Motor Poland

Hyundai – Closer to People

Genesis Coupe first to be fitted with Lambda RS

Lambda RS to come with a choice of transmissions: six-speed auto-matic or six-speed manual

Hyundai Motor Company’s Power train R&D Center

at Namyang has developed a new high-performance

V6 Lambda ( ) RS (Rear wheel drive Sports) engine

which saw its first application in the Genesis Coupe

launched in Korea.

Based on the highly successful Lambda first

introduced in 2004, the RS edition features several

key modifications which have raised power to a

maximum of 303ps/6,300rpm and peak torque to

36.8kg.m/4,700rpm.

Because of the sporty, low hood line of the Genesis

Coupe, RS engineers trimmed 5cm from the height

of original Lambda engine design forcing a major

redesign of the intake and exhaust system.

The exhaust manifold’s length and cross section

were optimized for reduced resistance which

maximizes high speed performance and yields a

pleasingly sporty exhaust note. - At the same time,

the diameter of the intake port in the ETC (Electronic

Throttle Control) module was enlarged to improve

engine breathing.

Attention was also paid to stiffening the aluminum

engine block so it could endure higher stresses while

a piston cooling jet was added under each cylinder

to reduce thermal loading and prevent heat damage.

A further boost in performance was attained by

adopting more aggressive camshaft profiles on the

Continuously Variable Valve Timing system which

governs both the intake and exhaust valves.



V6 Lambda RS Engine Specification

Type Longitudinal V6 D-CVVT

Displacement Volume 3,778cc

Bore x Stroke 96.0mm x 87.0mm

Power 303ps / 6,300rpm

Torque 36.8kg.m / 4,700rpm

Compression Ratio 10.4 : 1


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Hyundai Motor s New High – Performance V6 Lambda RS Engine

The 2008 edition of the Hyundai Regional Dealers

Convention, which invites dealers working hard

to increase sales and enhance the image of the

Hyundai Motor Company in all corners of the world

to visit and experience everything about Hyundai,

was held with the dealers from Africa, Eastern

Europe and Russia from September to December

over a total of five sessions.

Two groups of 90 dealers each from Africa visited

Hyundai on September 22–27 and October 6-12,

and a group of 48 representatives of Eastern

European dealers made their visit on October 20-25.

During the Convention, dealers from each region

experienced first-hand the technological advances

and presence of Hyundai through their visits to the

Namyang Research Center’s crash test facilities

and test drive course as well as their tours of the

Ulsan Plant and Port. They also had an opportunity

to get to know Korea better and enjoy the colorful

culture of the country with visits to famous sites

and ancient palaces in Seoul, the Folk Village,

temples, and the island of Jeju.

Meanwhile, two groups of 100 Russian dealers each

visited Hyundai on November 17-21 and December

8-12. The dealers visited the Asan Plant and

observed the manufacturing process of Hyundai

cars, and got a first-hand taste of the world-class

technological expertise of Hyundai cars by test

driving Genesis and Genesis Coupe at the Namyang

Research Center. As with the dealers from the other

regions, they also had a chance to understand

Korean culture through visits and food-tasting

sessions in Seoul and Jeju.

The 2008 Hyundai Regional Dealers Convention

was a good occasion to strengthen the pride of the

dealers, instill the sense that ‘we are all one big

Hyundai family regardless of our nationalities’, and

provide the dealers with a chance to experience the

presence and technological prowess of Hyundai

Motor which today has reached the world’s best.

Seongsan Sun Rising Peak - Russian Dealers

Ulsan Plant Tour - African Dealers

Changdeok Palace Tour - Eastern European Dealers



Quieter, More Fuel Efficient and Cleaner

Fully compliant with the latest Euro4 emission standards

The Power train R&D Center of Hyundai Motor

Company has completed development of a new,

more fuel efficient and cleaner diesel engine for

compact passenger vehicles(C-segment and below).

Displacing 1,582cc, the U2 is an inline four cylinder

engine which utilizes second generation common

rail diesel injection system to deliver class-leading

performance.

“Our diesel engine development capabilities are

truly world-class and the proof can be seen in the

U2. It’s the leader of the class and it makes us

proud,” said Dr. Hyun-Soon Lee, president of the

Hyundai-Kia Corporate R&D Division.

The first car to have the U2 engine installed will be

the successor model of the Getz, the all-new i20

sub-compact. The i20, due to be launched in

Europe towards the end of 2008, will be produced

at Hyundai Motor Co.’s Indian subsidiary in Chennai.

By combining their advanced engineering know-

how with state-of-the-art technologies such as a

variable geometry turbocharger, a variable swirl

control system and an electronically controlled

exhaust gas recirculation (EGR) cooling system,

the U2 development team was able to successfully

optimize the ports and combustion chambers. This

endows the U2 with outstanding fuel economy

(4.7L/100km) and low emissions (125g CO2 /km).

Moreover, the U2 is fully compliant with the latest

Euro4 emission standards. The optional particulate

filter reduces particulate matter to Euro 5 standards

which take effect next year.

At the heart of the power plant is a new 1,600 bar

CRDi system which is capable of delivering up

to five injections per cycle permitting much more

precise control than was possible with the previous

1,350 bar system. As a result, the U2 generates

a total power output that measures an impressive

128ps (94kW)/4,000rpm. Torque is rated 26.5kg.m

(260Nm)/1,900~2,750rpm - best in its class, and

more than 90 percent of the maximum torque is

achieved at 1,500rpm.

Other refinements include a variable swirl control

system which helps to minimize emissions and

a chain drive for improved reliability in valve train

control and a bed plate-type lower crankcase for

better block rigidity, lower noise, vibration and

harshness. The auxiliary belt is a serpentine-type

for improved reliability and compact packaging.

NVH

The U2 claims to be the quietest engine in its class,

measure up to two dBA lower than lead competitors.

During the course of development, the main sources

of noise emission were identified and appropriate

measures were implemented. Since the 1.6 liter

engine was equipped with chain drive for valve

timing control, the chain and cover systems were

identified as one of the main sources of noise.

Structural analysis was performed for design

improvement and based on modal analysis the

chain and head cover structure was reinforced by

applying ribs. The shape and structure of the oil

pan was also improved as the oil pan was another

big source of noise emissions. Structural analysis

was also done to investigate the effects of rib

shape and rib location on noise characteristics and

thus, developers were able to arrive at an optimally

shaped oil pan.

The U engine, first introduced in 2005, has grown to

a family of engines that includes 1.1-liter 3-cylinder

and 1.5-liter 4-cylinder variants which utilize a

common architecture and share components for

maximum manufacturing efficiency.

U2 1.6 CRDI Engine Specification

Engine Type In-Line 4 Cylinder

Valvetrain 4-Valve DOHC

Displacement Volume

1,582cc

Bore x Stroke 77.2mm x 84.5mm

Power 128ps / 4,000rpm

Torque 26.5kg.m / 1,900~2,750rpm

Compression Ratio

17.3 : 1

FIE System BOSCH CRI 2.2

After Treatment System

DOC (DPF)

Emission EU4 with EOBD




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Dealers not only shared sales and marketing strategies but were able to bond with one another as members of the Hyundai Motor Company family

New U2 1.6 CRDi Achieves Best–in–Class Performance for Compact Vehicles

2008 Hyundai Regional Dealers Convention (Africa, Eastern Europe, Russia)

Hyundai Motor Company Fax : (82-2) 3464-3543 / Phone : (82-2) 3464-2734Website : http://www.hyundai-motor.comRegister Date : Dec. 31, 1992Registered No. : (Se)Ba-210

Publisher : Chung Mong-KooDesigned : Killing mario Co., Ltd.Published : January. 01. 2009Overseas Advertising Team

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