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HydroMassage Zones in Planet Fitness
HydroMassage® Overview
HydroMassage® has been used by doctors, spas, and health clubs for 23+ years
Members get a 5-10 minute massage every day
HydroMassage was introduced in Planet Fitness in the 4th quarter of 2011
New PF clubs are ordering 2, 3, or 4 beds. As of August 2012, over 100 Planet Fitness clubs have added HydroMassage, and 200 will have it by year end.
HydroMassage Zones™
A HydroMassage Zone™ is hands-down, the most successful way to use massage to increase your Black Card %. With 2, 3, or 4 massage beds, a waiting area,
and relaxing spa décor, a HydroMassage Zone™ transforms a relatively small space into a showcase feature in your club.
Increased Black Card Sales
HydroMassage beds can be used as a powerful closing tool during presales and on new club tours.
“Our Homestead presale BCM% was less than 30% WITHOUT the HydroMassage Bed, and our Ives Dairy and Hialeah presales were at approximately 50% WITH the HydroMassage Bed being demoed.”
- Scott Linksy, Planet Fitness
•Gives the Black Card the extra wow-factor
•Members get a 5-10 minute massage everyday
•Great for sore muscles after a hard workout
Impact of HydroMassage
“HydroMassage is the most used piece of equipment in the club.” - Chris Kouros, PF, Montgomery, IL
“Just having it in our presale location helped us sell more Black Cards. We opened at 63% Black Card, and HydroMassage is the single
most important thing to get us to that number. We have waiting lines with 2 beds, so we’ll go with 3 or 4 in future clubs.”
-Tanner Halton, PF Salem, OR
“…up to 30 minute wait times during busy days. Our sign up sheet has 150 spaces, and it fills up on Mon, Tues, and Wed.”
-Michael Turner / Jeremy, PF Austin, TX
“We upgraded from 2 to 3 beds, because we wanted to use HydroMassage on tours to sell more Black Cards”
-John Clancy, PF OH / PA / KY
Based upon in-club usage data, Planet Fitness locations with 2-3+ HydroMassage beds dramatically outperform those with room for only 1 bed.
Planet Fitness Club
HydroMassage Beds
Average Massages Per
Month
Salem, MA 2 2,766
Miami, FL 2 2,908
Hialeah, FL 2 2,882
Homestead, FL 1 943
Consider your local demographics to determine the appropriate mix of tanning and HydroMassage beds (Ex. 6-8 tanning, 3-4 massage beds).
“We upgraded from 2 to 3 beds, because we wanted to use HydroMassage on tours to sell more Black Cards”
-John Clancy, PF Allentown, PA
How Many HydroMassage Beds?
Open vs. Closed Room?
First, there is enough privacy and separation from the gym floor to make members completely comfortable and relaxed during their massage.
And second, there is also enough visibility for other members walking by the room on new club tours to take notice and become curious about upgrading their membership to include HydroMassage.
A HydroMassage Zone™ is designed as a semi-private area, which accomplishes two goals:
HydroMassage Room Layouts
Option 1 (Recommended Layout): 14’ x 21’ HydroMassage Zone with three beds, a small waiting area, and 5’ entrances.
14’
21’
Option 2:18’ x 10’ HydroMassage Zone with two beds, a small waiting area, and 4’ entrances.
10’
18’
Waiting chairs & table can be placed either inside or outside of the room
Benefits of Waiting Area
A waiting line always creates attention…
And when other members are willing to sit and read a magazine or watch TV before their HydroMassage, people walking by the room automatically take notice and become curious, which helps sell more Black Card memberships.
Everything about the HydroMassage Zone™ is purposely done to help you sell as many Black Card upgrades as possible.
HydroMassage Touchscreen
Message windows pops-up on the Touchscreen instructing members what to do before and after
their HydroMassage sessions.
Once activated by the front desk staff, the HydroMassage® Touchscreen allows members to easily operate the bed without staff supervision.
Technical Details
•One 220V, 30A dedicated electrical outlet with locking receptacle
•25 gallons of distilled water per bed; no external plumbing needed
•T-Max compatible (3A wall timer)
•Add defoamacide mixture 1X every three months
•Change water / clean bed 1X every 12 months
•7-day per week technical phone support
HydroMassage in Planet Fitness
HydroMassage Contact Info
HydroMassage15395 Roosevelt Blvd
Clearwater, FL 33760
1-800-699-1008
Account Reps:
Paul Lunter & Maria Lasley
Planet Fitness on-line resources at: www.HydroMassage.com/PF
