hybris+Adobe Solution

hybris+Adobe Experience-driven Commerce

As retail revenues through the digital channel achieve record growth in recent years, the competition for customers online is also becoming fiercer. Retailers and eBusiness executives need to transform the shopping experience to differentiate on brand instead of just price, more effectively drive demand and do this consistently across the multitude of new channels and emerging touch points.

The hybris+Adobe solution for personalized omni-channel commerce experiences provides:

→ Integrated web content management and multi-channel commerce solution hybris and Adobe are market leaders in multi-channel commerce and web content management. The integrated solution provides businesses with a unified platform for managing the entire shopping experience from top-of-the-funnel brand engagement to immersive shopping experiences to checkout.

→ Fast time to market with integrated analytics and optimization Streamlined content authoring, management, content delivery, and optimization capabilities helps businesses rapidly adapt web and mobile merchandising to the demands of the global marketplace.

→ Agility for IT Out-of-the-box multi-channel commerce components and integration accelerate “time to live” for new and updated online commerce properties.

Key integrations of the solution:

→ Agile merchandising and marketing Rapid and flexible customization of product pages, shopping cart and checkout components by the business user based on target visitor segmentation and merchandising strategies. Real-time product information synchronization between Adobe Experience Manager and hybris PCM (Product Content Management).

→ Easily Optimize against key omni-channel commerce goals Advanced shopping experience optimization tools including: behavior tracking, web, mobile and offline customer analytics, user experience testing and optimization, dynamically targeted search results, promotions and rich media delivery.

→ Search Integration Unified search for all product and content data of the entire brand appearance gives merchandisers the option of displaying product data search results with its corresponding web content such as brochures, blog posts, videos and other supporting rich media across all channels.

→ Rapid IT Development and Deployment Out-of-the-box automated product information synchronization between hybris and Adobe to jump-start your initiative. Modern, unified solution that leverages hybris’ best-in-class omni-channel commerce capabilities through hybris Commerce API’s architected to enable all touch-points through the Adobe Marketing Cloud to be shoppable.

Adobe’s Experience Manager integrated with hybris’ Commerce Suite provides a solution for personalizing the shopping experience across all channels including online, mobile and social.

Fig. 1: Web Experience Management + Commerce

2hybris+Adobe Solution

About hybris software hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris’ omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us, Metro, Bridgestone, Levi’s, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. www.hybris.com | sales@hybris.com

Version: December 2013 Subject to change without prior notice © hybrishybris is a trademark of the hybris Group. Other brand names are trademarks and registered trademarks of the respective companies.