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HYATT REGENCY LOUISVILLE 311 South Fourth StreetLouisville, Kentucky 40202, USAT +1 502 581 1234F +1 502 581 0133louisville.regency.hyatt.com
FLOOR PLANFirst Floor
PIMLICOA
PIMLICOB
PIMLICOC
AQUEDUCT
BELMONT
SARATOGA
TO FOURTH STREET LIVE!
HOTEL ENTRANCE
LOBBY
GIFT SHOP
WOMEN
MEN
SALES AND CATERING OFFICEMOTOR LOBBY ENTRANCE
HYATT STAYFIT®
PREFUNCTION
HYATT REGENCY LOUISVILLE 311 South Fourth StreetLouisville, Kentucky 40202, USAT +1 502 581 1234F +1 502 581 0133louisville.regency.hyatt.com
FLOOR PLANSecond Floor
OAKLAWN
HIALEAH
GULFSTREAM
CONFERENCETHEATER
CHEROKEE
SHAWNEE
IROQUOIS
SENECA
PARKSUITE
OAKS
DERBY
KENTUCKY SUITE BOARDROOMDOWNS CHURCHILL
CHURCHILLDOWNS SUITE
REGENCY SOUTH
REGENCY NORTH
A B
REGENCY BALLROOM
KEENELAND
TO PARKING
WOMEN
WOMEN
MEN
MEN
ESCALATORS
ATRIUMELEVATORS
PREFUNCTIONROOM
PREFUNCTIONROOM
PREFUNCTIONROOM
COAT CHECK
TO FOURTH STREET LIVE!
FREIGHTELEVATOR
HYATT REGENCY LOUISVILLE 311 South Fourth StreetLouisville, Kentucky 40202, USAT +1 502 581 1234F +1 502 581 0133louisville.regency.hyatt.com
FLOOR PLANSecond Floor
OAKLAWN
HIALEAH
GULFSTREAM
CONFERENCETHEATER
CHEROKEE
SHAWNEE
IROQUOIS
SENECA
PARKSUITE
OAKS
DERBY
KENTUCKY SUITE BOARDROOMDOWNS CHURCHILL
CHURCHILLDOWNS SUITE
REGENCY SOUTH
REGENCY NORTH
A B
REGENCY BALLROOM
KEENELAND
TO PARKING
WOMEN
WOMEN
MEN
MEN
ESCALATORS
ATRIUMELEVATORS
PREFUNCTIONROOM
PREFUNCTIONROOM
PREFUNCTIONROOM
COAT CHECK
TO FOURTH STREET LIVE!
FREIGHTELEVATOR
HYATT REGENCY LOUISVILLE 311 South Fourth StreetLouisville, Kentucky 40202, USAT +1 502 581 1234F +1 502 581 0133louisville.regency.hyatt.com
FLOOR PLANFirst Floor
PIMLICOA
PIMLICOB
PIMLICOC
AQUEDUCT
BELMONT
SARATOGA
TO FOURTH STREET LIVE!
HOTEL ENTRANCE
LOBBY
GIFT SHOP
WOMEN
MEN
SALES AND CATERING OFFICEMOTOR LOBBY ENTRANCE
HYATT STAYFIT®
PREFUNCTION
HYATT REGENCY LOUISVILLE 311 South Fourth StreetLouisville, Kentucky 40202, USAT +1 502 581 1234F +1 502 581 0133louisville.regency.hyatt.com
FLOOR PLANFirst Floor
PIMLICOA
PIMLICOB
PIMLICOC
AQUEDUCT
BELMONT
SARATOGA
TO FOURTH STREET LIVE!
HOTEL ENTRANCE
LOBBY
GIFT SHOP
WOMEN
MEN
SALES AND CATERING OFFICEMOTOR LOBBY ENTRANCE
HYATT STAYFIT®
PREFUNCTION
4 INCH INSIDE POCKET TO GO HERE
1
SMA is a premier marketing association that brings
together marketing educators and professionals from
all over the world. SMA fosters service, research,
and education in all phases of marketing and
encourages the exchange of ideas among members
with similar interests. SMA endeavors to promote the
growth of intellectual leadership in the field of marketing
on the part of teachers, researchers, and students in
universities and business and government executives.
ETHICAL DECISIONS IN LIFESTYLE CHOICES
2
SMA OfficersPRESIDENTAlvin J. Williams University of South Alabama
PRESIDENT-ELECTDiane R. EdmondsonMiddle Tennessee State University
SECRETARYPia Albinsson Appalachian State University
TREASURER Michael A. Levin Otterbein University
DIRECTOR OF ACADEMIC PLACEMENT SERVICESCheryl WardMiddle Tennessee State University
DIRECTOR OF ELECTRONIC COMMUNICATIONS Kesha K. Coker Ball State University
EXECUTIVE DIRECTOR Rebecca VanMeter Ball State University
DIRECTOR OF MEMBERSHIP Jamie PleasantClark Atlanta University
PROCEEDINGS EDITOR Jie Fowler Valdosta State University
SMA Past Presidents2015–2016 Tracy Meyer 2014–2015 J. Charlene Davis 2013–2014 John D. Branch 2012–2013 Christopher D. Hopkins 2011–2012 Robert C. Erffmeyer 2010–2011 Robert C. Erffmeyer2009–2010 W. Rhea Ingram2008–2009 Mathew Joseph2007–2008 Thomas L. Baker2006–2007 James S. Boles2005–2006 Brian T. Engelland2004–2005 Joseph F. Hair, Jr.2003–2004 John R. (Rusty) Brooks Jr.2002–2003 Debbie T. McAlister2001–2002 Alvin J. Williams2000–2001 Greg W. Marshall1999–2000 Faye W. Gilbert1998–1999 Barry J. Babin1997–1998 Ellen M. Moore1996–1997 David J. Ortinau1995–1996 Denise T. Smart1994–1995 Alan J. Bush1993–1994 John H. Summey1992–1993 William C. (Bill) Moncrief III1991–1992 William J. Kehoe1990–1991 Linda E. Swayne1989–1990 Charles S. (Stan) Madden
1988–1989 Hazel “Toppy” Ezell1987–1988 Ronald D. Taylor 1986–1987 Lyndon E. Dawson, Jr.1985–1986 Ronald F. Bush1984–1985 William O. Bearden1983–1984 Mary Carolyn Harrison1982–1983 J. Barry Mason1981–1982 Robert A. Robicheaux1980–1981 Donald P. Robin1979–1980 Fred D. Reynolds1978–1979 Joseph F. Hair, Jr.1977–1978 Thomas V. Greer1976–1977 Henry W. Nash1975–1976 John R. Kerr1974–1975 Morris L. Mayer1973–1974 L. Louise Luchsinger1972–1973 Robert L. King1971–1972 Clinton A. Baker1970–1971 Peris A. Rockwood1969–1970 C. H. McGregor1968–1969 Harry A. Lipson1967–1968 Edward W. Cundiff1966–1967 Ralph B. Thompson1965–1966 William R. Bennett1964–1965 Carl T. Eakin1963–1964 Steven J. Shaw
2017–2018 SMA Board of GovernorsChair: Charles (Chuck) A. Ingene The University of Oklahoma, Member-At-Large
John R. (Rusty) Brooks, Jr. Houston Baptist University, Member-At-Large
J. Charlene Davis Trinity University, SMA Past President
Diane Edmondson Middle Tennessee State University, SMA President-Elect
Joseph F. Hair, Jr.University of South Alabama, SMA Distinguished Fellow
William (Bill) Locander Loyola University, Member-at-Large
Tracy Meyer University of North Carolina Wilmington, SMA Past President
Linda E. Swayne University of North Carolina Charlotte, SMA Distinguished Fellow
Greg MarshallRollins College, SMA Distinguished Fellow
Rebecca VanMeter Ball State University, SMA Executive Director
Alvin J. Williams University of South Alabama, SMA President
3
2017 SMA Conference ChairsRESEARCH TRACK CHAIRSEthical Decisions in Lifestyle ChoicesDiane R. Edmondson, Middle Tennessee State UniversityCheryl B. Ward, Middle Tennessee State University
Consumer BehaviorCharlene Dadzie, University of South AlabamaLaura Flurry, Louisiana Tech University
Cross-Cultural and Global MarketingRajesh Srivastava, Middle Tennessee State UniversitySomjit Barat, Penn State Mont Alto
EntrepreneurshipKarin Braunsberger, University of South Florida St. PetersburgBrian Buckler, Avila University
Logistics and Supply-Chain ManagementAlexander Ellinger, University of AlabamaBeth Davis-Sramek, University of Louisville
Marketing EducationJeff Totten, McNeese State UniversityJudi Billups, Salisbury University
Marketing ResearchMichelle Beauchamp, Mississippi CollegeJaebeom Suh, Kansas State University
Marketing StrategyAndrew Thoeni, Jacksonville UniversityDeborah Goldring, Stetson University
Personal Selling and Sales ManagementLucy Matthews, Middle Tennessee State UniversityStefanie L. Boyer, Bryant University
PricingMario Gonzalez-Fuentes, Trinity University
Product and Brand ManagementTran Trang, SUNY OneontaSandipan Sen, Southeast Missouri State University
PromotionsMohan Menon, University of North GeorgiaKaren Hood Hopkins, Eastern Kentucky University
Public Policy and Non-ProfitLaurel Cook, West Virginia UniversityEmily Tanner, West Virginia University
Services MarketingKathy Wachter, University of MississippiVenessa Funches, Auburn University at Montgomery
Social Media and Marketing TechnologyVelitchka (Vili) Kaltcheva, Loyola MarymountDennis Pitta, University of Baltimore
Tourism, Hospitality, Food, Music, and Sports MarketingTony Henthorne, University of Nevada, Las VegasAnthony Patino, University of San Francisco
TEACHING TRACKS AND TRACK CHAIRSCengage Pride-Ferrell Innovations in TeachingLarry Neale, Queensland University of Technology
Axcess Capon Distinguished Teaching Barbara Wooldridge, University of Texas at Tyler
SMA Teaching Moments D. Joel Whalen, DePaul UniversityJohn F. (Jeff) Tanner, Old Dominion UniversityKesha K. Coker, Eastern Illinois University
EVENT CHAIRSDoctoral Dissertation Proposal CompetitionRobert E. McDonald, Texas Tech University
29th Annual Doctoral ConsortiumChristopher Hopkins, Auburn University Kevin Shanahan, Mississippi State University
Doctoral Best Student Research CompetitionDavid J. Ortinau, University of South Florida
Steven J. Shaw Best Paper in ConferenceThomas L. Baker, The University of Alabama
SMA Distinguished FellowsMichael R. Solomon, 2017 Sharon E. Beatty, 2014 Alvin J. Williams, 2009Denise T. Smart, 2007Greg W. Marshall, 2005Jean-Charles Chebat, 2003Barry J. Babin, 2002William C. Moncrief III, 2002David J. Ortinau, 2001Ronald D. Taylor, 2001Michel Laroche, 2000William J. Kehoe, 1998Robert A. Robicheaux, 1997O.C. Ferrell, 1996Donald P. Robin, 1995Linda E. Swayne, 1995Arch G. Woodside, 1994Charles S. (Stan) Madden, 1993Ronald F. Bush, 1993William M. Pride, 1991Joseph F. Hair, Jr., 1990William D. Perreault, Jr., 1989Wiiliam R. Darden, 1989William O. Bearden, 1988Fred D. Reynolds, 1987Morris L. Mayer, 1986J. Barry Mason, 1984Edward W. Cundiff, 1980
4
2017 Research Track ReviewersRETAIL AND DISTRIBUTION SYMPOSIUMBruce L. Alford, Louisiana Tech UniversityJames (“Mick”) Andzulis, Ohio UniversityBarry J. Babin, Louisiana Tech UniversityElten Briggs, University of Texas at ArlingtonJames R. Brown, West Virginia UniversityDavid J. Burns, Kennesaw State UniversityColin L. Campbell, Kent State UniversityJoanne T. Cao, University of Southern MississippiCasey Carder Rockwell, University of Arkansas at Little RockLes Carlson, University of Nebraksa-LincolnSi Chen, University of OklahomaPilsik Choi, Indiana University SoutheastLenita M. Davis, University of Arkansas at Little RockHadi Eslaminosratabadi, McMaster University (Canada)Kenneth R. Evans, Lamar UniversityMichaël Flacandji, Université de Bordeaux (France)William R. Forrester, Kennesaw State UniversityJulie Guidry Moulard, Louisiana Tech UniversityDana L. Harrison, East Tennessee State UniversitySandrine Heitz-Spahn , Université de Lorraine (France)Jonathan D. Hibbard, Boston UniversityKevin W. James, University of Texas at TylerJoseph M. Jones, North Dakota State UniversityManish Kacker, McMaster University (Canada)Paul Sergius Koku, Florida Atlantic UniversityNina Krey, Rowan UniversityFrauke Kühn, Otto-von-Guericke-University Magdeburg (Germany)Marcel Lichters, Otto-von-Guericke-University Magdeburg (Germany)Jennifer A. Locander, University of MississippiAdam J. Mills, Loyola University New OrleansChristopher L. Newman, University of MississippiLeyland F. Pitt, Simon Fraser University (Canada)Kirk Plangger, King’s College London (United Kingdom)Jeffrey Risher, Southeastern Louisiana UniversityMd Rokonuzzaman, University of Wisconsin-Eau ClaireAnia Izabela Rynarzewska, Mercer UniversitySamer Sarofim, California State University, FresnoHanna Schramm-Klein, University of Siegen (Germany)Barbara Seegebarth, Technische Universität Braunschweig (Germany)Olalekan K. Seriki, Angelo State UniversityFeng Shen, Saint Joseph’s UniversityG. David Shows, Appalachian State UniversityR. Keith Tudor, Kennesaw State UniversityUchila N. Umesh, Washington State University-VancouverKathy Wachter, University of MississippiGerhard Wagner, University of Siegen (Germany)Allyn White, University of Mississippi
DISSERTATION PROPOSAL COMPETITIONWilliam Martin, Eastern Washington UniversityArdhenu Shekhar Singh (Shekhar), Symbiosis International
University, PuneMarco Ieva, University of ParmaSivakumar.A, VIT Business School, VellorePaulo Duarte, University of Beira Interior, PTEn-Chi Chang, The University of LiverpoolSamer Sarofim, California State University, FresnoScott Swain, Clemson UniversitySomnath Banerjee, North Dakota State UniversityHarish Kapoor, Acadia UniversityMichael Levin, Otterbein UniversityNawar Chaker, Elon UniversityThomas Baker, University of AlabamaDavid Rylander, Texas Woman’s UniversityJames Mead, University of West FloridaKevin Shanahan, Mississippi State UniversityDebbie Laverie, Texas Tech UniversityWendy McEntee, Randolph-Macon CollegeKaren Stone, Southern New Hampshire UniversityLili Gai, University of Texas Permian BasinChi Zhang, University of IndianapolisArpan Yagnik, Penn State Erie, The Berhend CollegeValter Afonso Vieira, Universidade Estadual de MaringaKristina Lindsey Hall, Louisiana State UniversityDonna Smith, Ryerson UniversityCathy Kennemer, Rogers State UniversityStephanie Thomas, University of ArkansasXiaojing Sheng, University of Texas Rio Grande ValleySolomon Keelson, Takoradi Technical University (Ghana)Nina Krey, Rowan UniversityLou Pelton, University of North TexasAnthony Miles, ConsultantVinita Sangtani, University of North GeorgiaJon Hawes, University of AkronWyatt Schrock, University of West VirginiaWes Friske, Missouri State UniversityElina Tang, University of Illinois at ChicagoKelly Cowart, University of South Florida Sarasota-ManateeYam Limbu, Monclair State UniversityJulie Guidry Moulard, Louisiana Tech University
COMMITTEE TO SELECT WINNERSChris Hopkins, Auburn UniversityJared Hansen, U North Carolina Charlotte
5
RESEARCH REVIEWERSAliosha Alexandrov, University of Wisconsin OshkoshBruce Alford, Louisiana Tech UniversityGeorge Allen, Asbury UniversityJuliann Allen, Louisiana Tech UniversityLee Allison, Eastern Kentucky UniversityMohammed Amin, West Virginia Unviersity Clinton Amos, Weber State University Doug Amyx, Louisiana Tech University Demetra Andrews, Indiana University Northwest Tyson Ang, Texas A&M University-Central Texas Atefeh Ardestani, Evansville University Carol Azab, Stetson UniversitySomjit Barat, Penn State Mont AltoSaleh Bazi, University of NewcastleMichelle Beauchamp, Mississippi College Chris Berry, Colorado State UniversityGregory Black, Metropolitan State University of Denver Felipe BogeaYvette Bonaparte, North Carolina Central UniversityShaheen Borna, Ball State UniversityIsabel Botero, Stetson UniversityPhilip Boutin, Eastern Kentucky UniversityJohn Branch, University of Michigan Lauren Brewer, University of Texas at Arlington J. Bryan, Mississippi College Gina Brynildsen, Florida Atlantic University R. Brian Buckler, Avila University Michael Budden, Southeastern Louisiana University Rebecca Burcham, Belmont University Christian Bushardt, Louisiana Tech University Frank Cabano, University of Kansas Dale Cake, Jacksonville University Joanne Tran Cao, University of Southern Mississippi Nawar Chaker, Elon University Kevin Chase, University of Kentucky Ellis A. Chefor, Louisiana Tech Jing Chen, University of Texas, El Paso John Cherry, Southeast Missouri State University. Youngtae Choi, University of North Florida Joel Collier, Mississippi State University Jose Concha, Universidad Icesi Sam Cousley, University of Mississippi Charlene Dadzie, University of South Alabama Silvana Dakduk, Universidad de La Sabana Beth Davis, Auburn University Steve Diasio, University of South Florida St. Petersburg Cassie Ditt, Louisiana Tech University Joshua Dorsey Dorsey, California State University - Fullerton James Doyle, The University of North Carolina at Pembroke Sujay Dutta, Wayne State University Diane Edmondson, Middle Tennessee State University Kristine Ehrich, San Diego State University Alex Ellinger, The University of Alabama Robert Evans, Texas A&M International University Derek Ezell, University of Mississippi
Ashkan Fatehi, University of Texas Rio Grande Valley Amy Fehl, Oklahoma State University Reto Felix, University of Texas Rio Grande Valley Gary Fenwick, University of Texas, El Paso Caitlin Ferreira, Luleå University of Technology Richard Flight, Eastern Illinois University Jason Flores, Oklahoma City University Laura Flurry, Louisiana Tech University Jamye Foster, University of Southern Mississippi William Foxx, Troy University Phillip Frank, Missouri Western State University Gary Frankwick, University of Texas, El Paso Venessa Funches, Auburn University Lili Gai, University of Texas of the Permian Basin Prachi Gala, University of Mississippi Carolyn Garrity, Montevallo University Erin Gillespie, Elon University Wendy Gillis, Jacksonville University David Gligor, University of Mississippi Jason Gogue, Auburn University, Montgomery Deborah Goldring, Stetson University Mario Gonzales-Fuentes, Trinity University Alvaro GonzalezKenneth Graham, University of Wisconsin - La Crosse Perry Haan, Tiffin University Mei Han, University of Texas-Rio Grande Valley Ye Han, Louisiana Tech University Kendra Harris, Alabama A&M University Jonathan Hasford, University of Central Florida Courtney Hatch, Butler University Tony Henthorne, University of Nevada - Las Vegas Tom Hickman, Washburn University Tom Hirunyawipada, University of Dayton Henry Ho, Ferris State University Karen Hopkins, Auburn University Alisha Horky, Elon University David Houghton, Xavier University Gary Hunter, Illinois State University Essam Ibrahim, Edinburgh University Rhea Ingram, Auburn University, Montgomery Omar Itani, University of Texas at Arlington Pramod Iyer, University of Texas Rio Grande Valley Eunyoung Jang, Oklahoma State University Sungha Jang, Kansas State University Maria-Susan Jaramillo-Echevern, University of Alabama John Jinkner, Jacksonville University Doug Johansen, Jacksonville University Catherine Johnson, University of Toledo K. Johnson, Auburn University Aaron Joyal, Daemen College Velitchka Kaltcheva, Loyola Marymount University Nick Kastner, University of North Georgia Seth Ketron, East Carolina University Imran Khan, University of Nebraska - Lincoln Hwang Kim, Chinese University of Hong Kong Elvira Kizilova, West Virginia Unviersity
6
Nina Krey, Rowan University Ryan Langan, University of San Francisco David Locander, University of Tennessee at Chattanooga Jennifer Locander, University of Mississippi Tara Lopez, Southeastern Louisiana University Matthew Lunde, University of Wyoming Thomas Maier, University of San Francisco Igor Makienko, University of Nevada, Reno Natalie Marquart, West Virginia Unviersity Lucy Matthews, Middle Tennessee State University Abby Mayer, Drexel University James Mark Mayer, Indiana University Michael Mayo, Kent State University Shannon McCarthy, University of Central Missouri Melinda McLelland, University of Southern Mississippi Mohan Menon, University of North Georgia D. Anthony Miles, Miles Development Industries Corporation Chad Milewicz, University of Southern Indiana Michelle Millar, University of San Francisco Bhavya Mohan, University of San Francisco Ashley Morgan, University of Mississippi Emi Moriuchi, Rochester Institute of Technology Paula Morris, Salisbury University Julie Moulard, Louisiana Tech University Amaradri Mukherjee, University of Arkansas Carrie Munoz, Farleigh Dickinson Rajendran Murthy, Rochester Institute of Technology Susan Myers, University of Central Arkansas Nese Nasif, University of Wisconsin – La Crosse Christopher Newman, University of Mississippi Waros Ng, University of North Georgia Obinna Obilo, Central Michigan University Naz Onel, Stockton University Anirudha Pangarkar, Texas Tech University Kirsten Passyn, Salisbury University Anthony Patino, University of San Francisco Mark Pelletier, University of North Carolina Wilmington Yi Peng, University of Alabama Jeff Periatt, Auburn University Dennis Pitta, University of Baltimore Sonja Poole, University of San Francisco Teresa Preston, University of Arkansas at Little Rock Ji Qi , University of Alabama Sujata Ramnarayan, Notre Dame de Namur University Sampath Ranganathan, University of Wisconsin-Green Bay Farnoush Reshadi, West Virginia Unviersity Pam Richardson-Greenfield, The University of Texas at Arlington Jeffrey Risher, Southeastern Louisiana University Jeandri Robertson, Luleå University of Technology Sergio Enrique Robles-Ávila, University of Texas-Rio Grande Valley Alejandra Rodriguez, Oklahoma State University Hudson Rogers, Valdosta State University Spencer Ross, University of Massachusetts Lowell
Mohammad Rostami, University of Texas at Austin Kim Rutkowski, Jacksonville University Ania Rynarzewska, Mercer University Jose Luis Saavedra, Southern Illinois University Carbondale Raika Sadeghein, West Virginia Unviersity Julian Saint Clair, Loyola Marymount University Mohammad Saleh, Louisiana Tech University Doreen Sams, Georgia College & State University Sarem Sarofim, University of South Dakota Sandipan Sen, Southeast Missouri State University Hyunju Shin, Georgia Southern University Debika Sihi, Southwestern University Aditya Singh, Oklahoma State University Rachel Smith, University of Mississippi Rajesh Srivastava, Middle Tennessee State University Julie Steen, Kennesaw State University Jennifer Stevens, Mississippi State University Kristina Stuhler, Old Dominion University Lixun Su, West Virginia Unviersity Jaebeom Suh, Kansas State University Qin Sun, California State University Northridge Scott Swanson, University of Wisconsin-Eau Claire John (Jeff) Tanner, Old Dominion University Ayesha Tariq, Troy University Andrew Thoeni, University of North Florida Ashley Thomas, University of Mississippi Joseph Thornton, Bellarmine University Sweta Thota, University of San Francisco Frank Tillman, University of Mississippi Irina Totava, Florida Atlantic University Jeff Totten, McNeese State University Danny Upshaw, Northwestern State University Yasmin Vahdati, Oklahoma State University Arturo Vasquez-Parraga, University of Texas-Rio Grande Valley Franklin Velasco, The University of Texas at Arlington Ricardo Villarreal, University of San Francisco Areti Vogel, Stetson University Kathy Wachter, University of Mississippi Stacie Waites, Mississippi State University Sabinah Wanjugu, Louisiana Tech University Cheryl Ward, Middle Tennessee State University Monica Wei, Texas A&M University-Central Texas Kelly Weidner, St. Mary’s College - California Kelly Wilder, Meredith College Robert Winsor, Loyola Marymount University Omar Woodham, North Carolina A&T State University Shuang Wu, Louisiana Tech University Allison Young, Kentucky State University Jim Zboja, University of Tulsa Nicholas Imparato, University of San Francisco Sam Fullerton, Eastern Michigan University Russell Lacey, Xavier UniversityAllyn White, University of Mississippi
2017 Research Track Reviewers, cont.
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MICHAEL R. SOLOMON is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia, U.S.A. He has also served as a faculty member at Auburn University (where he was Human Sciences Professor of Consumer Behavior), The University of Manchester, U.K. (where he was Professor of Consumer Behaviour), Rutgers University (where he was Chairman of the Marketing Department), and New York University (where he was also Associate Director of the Institute of Retail Management). He received his Ph.D. in Social Psychology from The University of North Carolina at Chapel Hill.
Michael’s primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing, and the development of visually-oriented online research methodologies. He has published numerous articles on these and related topics in academic journals including the Journal of Consumer Research, Journal of Marketing, Journal of Retailing, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Personality and Social Psychology, and others. He was identified as one of the 10 most productive scholars in the advertising literature and one of the 15 most productive scholars in the field of apparel psychology. He has served on the Editorial or Executive Boards of the Journal of Consumer Research, Journal of Retailing, the Journal of Marketing Theory and Practice, Psychology & Marketing, and Journal of the Advancement of Marketing Education. He is active in several professional organizations, and he served on the Board of Governors of the Academy of Marketing Science. In 2015 he received the Innovative Marketer of the Year Award from the Marketing Management Association. In 2017 he received the Tengelmann Award for Excellence in Teaching and Research, Saint Joseph’s University’s highest academic honor.
Michael has authored numerous textbooks, including Consumer Behavior: Buying, Having and Being, which is now in its 12th edition and is the most widely used book on this topic worldwide. His other widely used textbooks cover Principles of Marketing, Introduction to Business, Introduction to Advertising, Consumer Behavior and Fashion, and Social Media Marketing.
Michael advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles, CrossFit), manufacturing (DuPont, PP&G), technology (Intel) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.
2017 SMA DISTINGUISHED FELLOWMICHAEL R. SOLOMON
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2017 ROUTLEDGE – TAYLOR & FRANCIS/ SMA DISTINGUISHED SCHOLAR AWARD RECIPIENTDONALD R. LEHMANN
DONALD R. LEHMANN is George E. Warren Professor of Business at Columbia University Graduate School of Business. He has a B.S. degree in mathematics from Union College, Schenectady, New York, and an M.S.I.A. and PhD from the Krannert School of Purdue University.
His research interests include modeling choice and decision making, meta-analysis, the introduction and adoption of innovations, and the measurement and management of marketing assets (customers and brands). He has taught courses in marketing, management, and statistics at Columbia, and has also taught at Cornell, Dartmouth, and New York University. He has published in and served on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science, and was the founding editor of Marketing Letters and editor of the International Journal of Research in Marketing. In addition to numerous journal articles, he has published several books including Market Research and Analysis, Analysis for Marketing Planning, Product Management, Meta Analysis in Marketing, and Managing Customers as Investments. He has won best paper awards from several journals, multiple lifetime achievement awards, and is a Fellow of both the Association for Consumer Research, the Informs Society for Marketing Science, and the American Marketing Association.
Professor Lehmann has served as Executive Director of the Marketing Science Institute and as President of the Association for Consumer Research.
Please plan on attending Don’s presentation November 10, at 10.30 am.
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9
WEDNESDAY NOVEMBER 8, 2017
P R O G R A M C H A I R : Diane Edmondson
November 7–11, 2017Hyatt Regency Louisville / Louisville, Kentucky
WEDNESDAY AT-A-GLANCE2ND FLOOR
REGENCY NORTH KEENELAND CONFERENCE THEATER IROQUOIS SENECA BOARD ROOM
7:30 AMBreakfast
8:00 AM
8:30 AM
29th Annual SMA Doctoral Consortium
Effective Use of Simulations Workshop
11th Annual Structural Equation Modeling
Workshop
9:00 AM
9:30 AM
10:00 AM
SMA Executive Committee Meeting
10:30 AM
11:00 AM
11:30 AM
12:00 PM
SMA Conference Registration
12:30 PM
1:00 PM
1:30 PM
Online Teaching Workshop
2:00 PM
2:30 PM
3:00 PM
SMA Academic Placement Services
3:30 PM
4:00 PM
4:30 PM
5:00 PM
5:30 PM
6:00 PM
SMA Welcome Reception (The Spire)
6:30 PM
7:00 PM
10
Morning
Wednesday 7:30 am – 8:30 am
Breakfast Conference Theater Parlor
Assorted Muffins, Bagels, Pastries, Fruit, Juice, Tea and Coffee.
Wednesday 8:30 am – 5:30 pm
Doctoral ConsortiumConference Theater
Chairs: Chris Hopkins, Auburn University Kevin Shanahan, Mississippi State University
Wednesday 8:30 am – 5:30 pm
11th Annual Structural Equation Modeling WorkshopSeneca
Facilitators: Joseph F. Hair, Jr., University of South Alabama Barry J. Babin, Louisiana Tech University
Wednesday 8:30 am – 12:30 pm
Effective Use of Simulations WorkshopIroquois
Facilitator: Catharine M. Curran, University of Massachusetts, Dartmouth
AfternoonWednesday 1:30 pm – 5:30 pm
Online Teaching WorkshopIroquois
Facilitator: Catharine M. Curran, University of Massachusetts, Dartmouth
Wednesday 3:00 pm – 6:00 pm
SMA Academic Placement ServicesKeeneland
Facilitator: Cheryl B. Ward, Middle Tennessee State University
Evening
Wednesday 6:00 pm – 7:30 pm
SMA Conference Welcome Reception The Spire
Please wear your name badge for bar service.
11
THURSDAY NOVEMBER 9, 2017
THURSDAY AT-A-GLANCE
2ND FLOOR
CONFERENCE THEATER
REGENCY NORTH KEENELAND BOARD ROOM CHEROKEE CHURCHILL DOWNS GULFSTREAM
7:30 AM
29th Annual SMA Doctoral Consortium
8:00 AM Coffee & Tea
Executive Committee
8:30 AM
SMA Conference Registration &
SMA Conference Exhibitors
SMA Academic Placement Services
Session 1.1: Social Interactions and Social Media
Session 1.2: Salesperson
Creativity and Information
Session 1.3: Challenges in Principles of
Marketing and Online-only
Environments
Session 1.4: Dollars and Cents: Perspectives on
Consumer Spending
9:00 AM
9:30 AM
10:00 AM Morning Break - Snacks and Beverages in Regency North
10:30 AM
Session 2.1: International Perspective:
Advertising and Sales Promotion
Session 2.2: Best Practices in Teaching
International Students
Session 2.3: Workplace Issues: The Employees’
Impact
Session 2.4: Making the Leap from Faculty to Administration
11:00 AM
11:30 AM
12:00-2:00 PM Lunch On Your Own
2:00 PM
Session 3.1: Sports and Its Relationship
with “Positive” Marketing
Session 3.2: Social Media: Promotion
in Motion
Session 3.3: Resumes,
Professional Organizational
Membership, and Jobs
Session 3.4: The Overall Effect
of Marketing in Tourism and Sports
2:30 PM
3:00 PM
3:30 PM Afternoon Break - Snacks and Beverages in Regency North
4:00 PM
Session 4.1: Strategic Insights:
Competition, Collaboration, and
Controversy
Session 4.2: Legal Issues in Public
Policy
Session 4.3: The Future: Services and Serving the
Industry
Session 4.4: Identification and Branding in Sales
4:30 PM
5:00 PM
5:45-6:45 PM
12
THURSDAY AT-A-GLANCE, CONT.
1ST FLOOR
HIALEAH IROQUOIS OAKS SENECA SHAWNEE DERBY REGENCY CENTRAL PIMLICO
7:30 AM
MER Editorial Review Board Meeting and
Breakfast
8:00 AM
8:30 AM
Session 1.5: Ethnic Consumers: A Detailed Look
Session 1.6: A Look into International Consumers and Their Differences
Session 1.7: Being ‘Politically Correct’ in the Marketplace
Session 1.8: Challenges in Upper
Level Marketing Classes
Session 1.9: Marketing in
Emerging Markets
Session 1.10: Cengage Pride-
Ferrell Innovations in Teaching
Competition I
9:00 AM
9:30 AM
10:00 AM Morning Break - Snacks and Beverages in Regency North
10:30 AM
Session 2.5: Best Practices in
Teaching Millennials
Session 2.6: Stukent
Presentation
Session 2.7: Best Practices in Sales
Education
Session 2.8: Good and Bad, Happy and Sad:
Self-Regulation and Consumer Choice
Session 2.9: Experiential
Learning in the Digital Classroom:
Working with Clients to Gain Real World Experience
Session 2.10: Cengage Pride-
Ferrell Innovations in Teaching
Competition II
11:00 AM
11:30 AM
12:00- 2:00 PM Lunch On Your Own
2:00 PM
Session 3.5: Student Decision
Making
Session 3.6: Best Practices in
Teaching Marketing Research
Session 3.7: Dissertation
Proposal Competition
Winners
Session 3.8: Branding in Social Media, Online and Offline Environment
Session 3.9: Brand Emotion, Perception
and Customer Behavior
Session 3.10: Meet the Editors #1
2:30 PM
3:00 PM
3:30 PM Afternoon Break - Snacks and Beverages in Regency North
4:00 PM
Session 4.5: The Effect of Era-Specific
Associations on Consumption
Session 4.6: Questionable
Consumer Choices: Legal and Illegal
Session 4.7: Incorporating Experiential Learning in Marketing Education
Session 4.8: The Service Experience
Session 4.9: Best Practices in Teaching Non-
Traditional Students
Session 4.10: Meet the Editors #2
4:30 PM
5:00 PM
5:45-6:45 PM Bourbon Lesson & Tasting
13
Morning
Thursday 8:00 am – 8:30 am COFFEE & TEA • Regency North
Thursday 8:00 am – 5:30 pm
Doctoral ConsortiumConference Theater
Chairs: Chris Hopkins, Auburn University Kevin Shanahan, Mississippi State University
Thursday 8:30 am – 5:30 pm
SMA Academic Placement ServicesKeeneland
Facilitator: Cheryl B. Ward, Middle Tennessee State University
Thursday 8:30 am – 10:00 am
MER Editorial Review Board MeetingPimlico
Thursday 8:30 am – 10:00 am
Session 1.10: Cengage Pride-Ferrell Innovations in TeachingDerby
Chair: Larry Neale, Queensland University of Technology
Judges: D. Joel Whalen, DePaul University Tracy Meyer, University of North Carolina Wilmington
Experiential Learning with Mock Consultancies
• Elizabeth Minton, University of Wyoming
Growing Faculty Technology Expertise Through Team Teaching
• Joie Hain, Fayetteville State University• Wendy Ritz, Florida State University Panama City
Keeping Goliath on His Toes: A Case Discussion Method for Increasing Engagement and Individual Accountability in Large Classes
• Lora Harding, Belmont University
What’s Your Flavor? Using a Product Line Extension to Reinforce Principles of Marketing Concepts
• Alicia Cooper, Dillard University
Digital-U - Bridging Multi-Channel Marketing and ROI with Analytics
• Rajendran Murthy, Rochester Institute of Technology
Thursday 8:30 am – 10:00 am
Session 1.1: Social Interactions and Social MediaCherokee
Chair: Alisha Blakeney Horky, Elon University
Brand-Consumer Interactions and Platform Use: A Segmentation Study
• Velitchka D. Kaltcheva, Loyola Marymount University• Andrew J. Rohm, Loyola Marymount University• Julain Saint Clair, Loyola Marymount University• Tamara Rodriguez, Loyola Marymount University
Exploring Dependencies Across Multiple Online Social Network Platforms: The Role of Overlapping Friends
• Hwang Kim, Chinese University of Hong Kong• Vithala Rao, Cornell University
Fexit: Exploring the Impetus and Effects of Consumers Exiting Facebook
• Mark J Pelletier, University of North Carolina Wilmington• Alisha Blakeney Horky, Elon University• Alexa K. Fox, The University of Akron
Thursday 8:30 am – 10:00 am
Session 1.2: Salesperson Creativity and InformationChurchill
Chair: David Houghton, Xavier University
Capturing the Story: Measuring Salesperson Storytelling Behavior
• David Houghton, Xavier University• Edward L. Nowlin, Kansas State University• Doug Walker, Kansas State University
Information Asymmetry and in the Client’s Best Interest
• Rachel K. Smith, University of Mississippi
Planning or Learning? A Comparison of Strategy Creation Approaches at the Level of the Individual Salesperson
• George Allen, Asbury University• Greg W. Marshall, Rollins University• Joe F. Hair, University of South Alabama
14
Thursday 8:30 am – 10:00 am
Session 1.3: Challenges in Principles of Marketing and Online-only EnvironmentsDowns
Chair: Judi Billups, Salisbury University
Conducting Marketing Education in Online-only Environnments: Process and Practice
• Marianne Loes, University of South Alabama
Increasing Engagement in an Introductory Marketing Course through Goal-Setting Activities
• Demetra Andrews, Indiana University Northwest• Andrea Griffin, Indiana University Northwest
What are Marketing and Exchange? An Active Learning Approach
• Wendy Barnes McEntee, Randolph-Macon College• Brian J. Taillon, East Carolina University
Thursday 8:30 am – 10:00 am
Session 1.4: Dollars and Cents: Perspectives on Consumer SpendingGulfstream
Chair: William C. Martin, Eastern Washington University
Adoption of Mobile Shopping in Emerging Markets: A case study in Colombia
• Silvana Dakduk, Universidad de La Sabana• Álvaro González, Universidad de La Sabana
Competing for the consumer dollar: how to interest Gen Y in union membership?
• Helen Madden-Hallett, Victoria University• Henry Ho, Ferris State University
Examining Financial Risk Tolerance via the Hierarchy of Retirement Needs
• William C. Martin, Eastern Washington University• Arezoo Davari, Eastern Washington University
Thursday 8:30 am – 10:00 am
Session 1.5: Ethnic Consumers: A Detailed LookHialeah
Chair: Yi Peng, University of Alabama
Consumer Animosity, Consumer Affinity and Brand Trust: A Cross-Country Investigation
• Yi Peng, University of Alabama
Does Local Celebrity Scandal Influence Global Firm Value?
• Junzhou Zhang, Old Dominion University• Lei Huang, State University of New York at Fredonia
How Do Turkish Adolescents React to Sexual Appeals in Advertising
• Yusuf Erkaya, International Burch University• Omer Topaloglu, Fairleigh Dickinson University
U.S. Hispanics and Non-Hispanic Whites: Understanding Ethnic Identity, Brand Switching, and Price Sensitivity
• Ricardo Villarreal, University of San Francisco• Shelley A. Blozis, University of California, Davis• Pablo Gutiérrez Rodríguez, University of Leon
Thursday 8:30 am – 10:00 am
Session 1.6: A Look into International Consumers and Their DifferencesIroquois
Chair: Emi Moriuchi, Rochester Institute of Technology
A Preliminary Exploration of International vs US MBA Student Interpretation of Vague Language
• Edward C. Brewer, Appalachian State University• Terence L. Holmes, Murray State University
Attitudes toward Star Ratings: Generational Differences among Indian Consumers
• Christina Chung, Ramapo College of New Jersey• Emi Moriuchi, Rochester Institute of Technology• Yam B. Limbu, Montclair State University• P. Ganesan, VIT University
Strengthening the Relationship between Product Evaluation and Source Country Image
• Gary L. Hunter, Illinois State University
The Urban Middle Class Consumers in Emerging Markets: Opportunities and Challenges
• Elif S. Persinger, Eastern Michigan University• Emin Civi, University of New Brunswick
Thursday 8:30 am – 10:00 am
Session 1.7: Being ‘Politically Correct’ in the MarketplaceOaks
Chair: Kendra L. Harris, Alabama A&M University
Integrating Religion into the Marketing Mix: Is there an Ethical Line?
• Teresa Preston, University of Arkansas at Little Rock
15
Qualitative Insights on Happy, Older, African-American, Never-Married Females: Marketing Strategy and Public Policy Implications
• Kendra L. Harris, Alabama A&M University
The Altruistic Brand
• Phillip Frank, Missouri Western State University• Logan Jones, Missouri Western State University
Why We Shop with Companies We Hate: An Exploration of Barriers to Ideological Shopping
• Ayesha Tariq, Troy University• Catherine (Katy) Johnson, University of Toledo
Thursday 8:30 am – 10:00 am
Session 1.8: Challenges in Upper Level Marketing ClassesSeneca
Chair: Nese Nasif, University of Wisconsin-LaCrosse
An Authentic Cross-Cultural Experience in the Consumer Behavior Classroom
• Tara Burnthorne Lopez, Southeastern Louisiana University• April Field Kemp, Southeastern Louisiana University• Russell W. McKenzie, Southeastern Louisiana University
Another Look at Using Real Business People as ‘Buyers’ in Personal Selling Classes
• Jeff W. Totten, McNeese State University
Susceptibility of Marketing Students to Stereotype Threats
• Nese Nasif, University of Wisconsin-LaCrosse• Gwen Achenreiner, University of Wisconsin-LaCrosse
Thursday 8:30 am – 10:00 am
Session 1.9: Marketing in Emerging MarketsShawnee
Chair: Bruce A. Huhmann, Virginia Commonwealth University
Three Facets of Quan-He (Vietnam) and Guanxi (China) Define Relationship Marketing in Asian Markets
• Ngoc Pham, University of Texas Rio Grande Valley • Arturo Z. Vasquez-Parraga, University of Texas Rio Grande Valley • Yuanqing Li, University of Texas Rio Grande Valley
Emerging Male Gender Portrayals in Chinese Advertising
• Jiani Jiang, New Mexico State University• Bruce A. Huhmann, Virginia Commonwealth University• Wenkai Zhou, University of Wisconsin - Green Bay
Thursday 10:00 am – 10:30 am MORNING BREAK • Regency North
Snacks and Beverages
Thursday 10:30 am – 12:00 pm
Session 2.6: Stukent PresentationIroquois
Thursday 10:30 am – 12:00 pm
Session 2.10: Cengage Pride-Ferrell Innovations in Teaching IIDerby
Chair: Larry Neale, Queensland University of Technology
Judges: D. Joel Whalen, DePaul University Tracy Meyer, University of North Carolina Wilmington
Long-Distance Virtual Sales Role Play
• Karen Hopkins, Auburn University• Mark J Pelletier, University of North Carolina Wilmington
Using Competition to Increase Student Motivation and Participation to Accomplish More Than Earn an ”A”
• Bryan T. McLeod, Francis Marion University
Experiential Learning and Creative Culture: Student Promotional Video Competition
• Jodie Ferguson, Virginia Commonwealth University• Mayoor Mohan, Virginia Commonwealth University
Real Business, Real World: The IMC Plan
• Matthew Lunde, University of Wyoming
Hanging out online in Digital Marketing class
• Donna Sears, Acadia University
At The Intersection Between Play and Strategy: The Integration of Play Methodology (LEGO® Serious Play) in Client-Base Marketing Group Projects
• Samer Sarofim, California State University Fresno
16
Thursday 10:30 am – 12:00 pm
Session 2.1: International Perspective: Advertising and Sales PromotionCherokee
Chair: Alexander Muk, Texas State University - San Marcos
A Dialogue Between East and West: Perception of Feng Shui and Real Estate Values
• Shuoyang (Sunny) Zhang, University of St Thomas• Chao-Chiung (C.C.) Lee
BEST PAPER IN CROSS-CULTURAL AND GLOBAL MARKETING TRACK
A Look at the Ethical Predisposition of Future South African Business Leaders Regarding Potential Misbehaviour on Both Sides of the Buyer-Seller Dyad
• Sam Fullerton, Eastern Michigan University and North-west University
• Christo Bisschoff, North-west University• Ziska Fields, University of KwaZulu-Nata
Green Advertising Effects and Purchase Intentions: A Study of American and Korean Millennials
• Alexander Muk, Texas State University - San Marcos• Christina Chung, Ramapo College of New Jersey• Hyun Sang An, Rutgers University
Thursday 10:30 am – 12:00 pm
Session 2.2: Panel Presentation Best Practices in Teaching International Students Churchill
Chair: Raj Srivastava, Middle Tennessee State University
Panelists: Dawn Edmiston, William & Mary Leila Borders, Kennesaw State University Raj Srivastava, Middle Tennessee State University Darlene Xiomara Rodriguez, Kennesaw State University
Thursday 10:30 am – 12:00 pm
Session 2.3: Workplace Issues: The Employees’ ImpactDowns
Chair: Katrina Savitskie, University of West Florida
“America, Let’s Get Real” about Stigmatization of Obese Individuals—A Discourse Analysis of the Opening Sequence of The Biggest Loser
• Abby Mayer, Drexel University• James Mark Mayer, Indiana University
BEST PAPER IN ETHICAL DECISIONS IN LIFESTYLE CHOICES TRACK
Corporate Social Responsibility’s impact on the Employee’s Perceived Job Satisfaction and Firm Performance: The Employee Perspective
• Sandipan Sen, Southeast Missouri State University• Katrina Savitskie, University of West Florida• Feisal Murshed, Kutztown University of Pennsylvania
Do Differences in Gender and Marital Status Impact Organizational Commitment Among Boundary Spanners?
• Diane R. Edmondson, Middle Tennessee State University• Lucy M. Matthews, Middle Tennessee State University• Cheryl B. Ward, Middle Tennessee State University• Ryan Matthews, RLM Enterprises
Thursday 10:30 am – 12:00 pm
Session 2.4: Panel Presentation Making the Leap from Faculty to Administration Gulfstream
Chair: Anthony Patino, University of San Francisco
Panelists: Anthony Patino, University of San Francisco Richard Germain, University of Louisville John F. Tanner Jr., Old Dominion University Terence L. Holmes, Murray State University
17
Thursday 10:30 am – 12:00 pm
Session 2.5: Panel Presentation Best Practices in Teaching Millennials Hialeah
Chair: Karen Kennedy, The University of Alabama at Birmingham
Panelists: Allison Young, Kentucky State University Karen Kennedy, The University of Alabama at Birmingham Parker J. Woodroof, University of Central Arkansas
Thursday 10:30 am – 12:00 pm
Session 2.7: Panel Presentation Best Practices in Sales Education Oaks
Chair: David Fleming, Indiana State University
Panelists: David Fleming, Indiana State University Emily Goad, Illinois State University Lee Allison, Eastern Kentucky University Nawar Chaker, Elon University Rachel K. Smith, University of Mississippi
Thursday 10:30 am – 12:00 pm
Session 2.8: Good and Bad, Happy and Sad: Self-Regulation and Consumer ChoiceSeneca
Chair: Ganga Urumutta Hewage, University of Central Florida
Regulatory Fit and Need for Self-Empowerment: How Positive and Negative Task Feedback Can Motivate Individuals to Choose Effortful Products
• Anirban Som, Indian Institute of Management Tiruchirappalli
The Role of Regulatory Focus in Experiential and Material Purchases
• Ganga Urumutta Hewage, University of Central Florida• Xin He, University of Central Florida
Vulnerability and Adoption of Risk Avoidance/Reduction Strategies: The Impact of Aspirational Distance and Counter-Norms
• John F. Tanner Jr., Old Dominion University• Emily C. Tanner, West Virginia University
Will You Like Me More? The Effect of Anthropomorphism on Consumers’ Decisions• Ganga Urumutta Hewage, Univeristy of Central Florida• Yue Liu, Southern Connecticut State University• Ze Wang, University of Central Florida
Thursday 10:30 am – 12:00 pm
Session 2.9: Panel Presentation Experiential Learning in the Digital Classroom: Working with Clients to Gain Real World Experience Shawnee
Chair: Holly A. Syrdal, University of Southern Mississippi
Panelists: April Field Kemp, Southeastern Louisiana University Elizabeth Randon McDougal, Southeastern Louisiana University Holly A. Syrdal, University of Southern Mississippi
AfternoonThursday 12:00 pm – 2:00 pm
LUNCH ON YOUR OWN
18
Thursday 2:00 pm – 3:30 pm
Session 3.1: Sports and Its Relationship with “Positive” MarketingCherokee
Chair: Samer Sarofim, California State University, Fresno
Investigating Team Sponsored Cause Marketing: The Role of Team Identification and Success on Prosocial Behavioral Intentions Among College Sport Fans
• Ronald Christian, Baker University• Zach Wilkerson, University of Kansas• Samer Sarofim, California State University, Fresno
BEST PAPER IN TOURISM, HOSPITALITY, FOOD, MUSIC, AND SPORTS MARKETING TRACK
Sports Event Social Responsibility and Its Marketing Implications
• Russell Lacey, Xavier University
The relationship between consumer characteristics and attitude toward sponsorship
• Sasu Tuominen, University of Eastern Finland• Timo Muhonen
March for Dimes: The Effect of Service Design Characteristics on Checkout Charity Donation Requests
• Brian R. Kinard, University of North Carolina Wilmington• Minerva Lacal Pardo, Puig
Thursday 2:00 pm – 3:30 pm
Session 3.2: Social Media: Promotion in MotionChurchill
Chair: Jie G. Fowler, Valdosta State University
A Content Analysis of Brand-related Implied Motion in Social Media
• Brian Taillon, East Carolina University• Wendy Barnes McEntee, Randolph-Macon College• Steven Mueller, University of Texas - El Paso• Bruce A. Huhmann, Virginia Commonwealth University
On the Same Wavelength: Leveraging Social Media Engagement to Improve Receptivity to Brand Promotions
• Manisha Mathur, Augusta University
What is Sexy? The Victoria’s Secret Fashion Show and Beauty as Sport• Jie G. Fowler, Valdosta State University• Aubrey R. Fowler, Valdosta State University
19
Information Search in Tourism Decision Making: An Analysis of Generational Differences
• Timothy H. Reisenwitz, Valdonsta State University• Jie G. Fowler, Valdosta State University
Thursday 2:00 pm – 3:30 pm
Session 3.10: Meet the Editors #1 Derby
Chair: Greg W. Marshall, Rollins College
• Karen Flaherty, Oklahoma State University, Journal of Marketing Theory and Practice
• Naveen Donthu, Georgia State University, Journal of Business Research
• John F. (Jeff) Tanner Jr., Old Dominion University, Marketing Education Review
• Greg W. Marshall, Rollins College, European Journal of Marketing
• Joseph J. Cronin, Florida State University, Journal of Services Marketing
• Kevin J. Shanahan, Mississippi State University, Journal of Global Scholars for Marketing
Thursday 2:00 pm – 3:30 pm
Session 3.3: Resumes, Professional Organizational Membership, and JobsDowns
Chair: Elizabeth C. Alexander, Marshall University
Join the Club: The Relationship between Professional Organization Membership and Academic Performance among Undergraduate Marketing Students
• Jasmine Sisk, Valdosta State University• Gary D. Futrell, Valdosta State University
Preparing the Marketing PhD Graduate for the Academic Job Market: Insights from a Small Program
• Leyland Pitt, Simon Fraser University• Sarah Lord Ferguson, Simon Fraser University• Jeandri Robertson, Luleå University of Technology
Processing Information From Traditional and Visual Resumes: How Will Applicants Be Evaluated?
• Elizabeth C. Alexander, Marshall University• Deanna Mader, Marshall University
Thursday 2:00 pm – 3:30 pm
Session 3.4: The Overall Effect of Marketing in Tourism and SportsGulfstream
Chair: Anthony Patino, University of San Francisco
Athlete Endorsers: Consumer Preference for Super Bowl Quarterbacks
• Susan Myers, University of Central Arkansas
Consumer Motivations and Tourists’ Souvenirs Purchases
• Wei Wang, The University of Southern Mississippi• Gallayanee S. Yaoyuneyong, The University of Southern
Mississippi• Pauline Sullivan, Tennessee State University
Disney’s MyMagic+ and its Effects on Customer Satisfaction and Perceived Privacy
• Brittany Roe, Arkansas State University• C. Shane Hunt, Arkansas State University
Thursday 2:00 pm – 3:30 pm
Session 3.5: Student Decision MakingHialeah
Chair: Gregory S. Black, Metropolitan State University of Denver
Developing a Student Global Mindset by Conducting Comparative Analyses of Domestic and Foreign Business News Press Using a KWIC Search Tool
• Michael Mayo, Kent State University• William Howell, Kent State University• Sara De Masi, Kent State University and University of Florence
Narcissism, Exploitative Attitudes, and Academic Dishonesty: Marketing versus Other Business Majors
• Mohan Menon, University of North Georgia• Waros Ngamsiriudom, University of North Georgia• Hudson Rogers, Valdosta State University
The Efficacy of Student Use of RateMyProfessors.com for Decision Making
• Gregory S. Black, Metropolitan State University of Denver• Kate Lawrence, Campbell University• Ann B. Murphy, Metropolitan State University of Denver
20
Thursday 2:00 pm – 3:30 pm
Session 3.6: Panel Presentation Best Practices in Teaching Marketing Research Iroquois
Chair: Mary Harrison, Birmingham-Southern College
Panelists: Chi Zhang, University of Indianapolis Doreen Sams, Georgia College & State University James Blair, University of Rhode Island Mary Harrison, Birmingham-Southern College Phillip Frank, Missouri Western State University
Thursday 2:00 pm – 3:30 pm
Session 3.7: Dissertation Proposal Competition WinnersOaks
Chair: Robert E. McDonald, Texas Tech University
2017 University of South Alabama Doctoral Dissertation Proposal Award Winner
Boosting Material Products’ Value via Posting Product Pictures on Social Media: An Experiential Transfer Perspective
• M. Eda Anlamlier, University of Illinois at Chicago
2017 University of South Alabama Doctoral Dissertation Proposal Runner-Up
Essays on International Marketing Joint Venture Dissolutions in Emerging Markets
• Kiran Pedada, Texas Tech University
2017 Sharon E. Beatty Best Services Marketing Proposal Award
The role of future-oriented cognitions and anticipated emotions in consumers’ decisions to voice their complaints after service failures
• Silvia Van Riper, University of Arizona
2017 Jean-Charles Chebat Best Retail Proposal Award
Mobile In-Store Advertising: Understanding the Trade-off between Personalization Benefits and Privacy Concerns
• Mirja Bues, University of Muenster
Thursday 2:00 pm – 3:30 pm
Session 3.8: Branding in Social Media, Online and Offline EnvironmentSeneca
Chair: Trang P. Tran, East Carolina University
Can Products Have Agency Too?
• Ashkan Fatehi, University of Texas Rio Grande Valley• Reto Felix, University of Texas Rio Grande Valley
How to Enhance Brand Equity through Personalization, Brand Experience and Brand Attachment: A Study of Facebook
• Trang P. Tran, East Carolina University• Sandipan Sen, Southeast Missouri State University
Online Brand Engagement
• Melanie Santiago, University of Southern Mississippi• Tessah Russell, University of Southern Mississippi• Jamye Foster, University of Southern Mississippi
The impact of voluntary nutrition claims on new product performance: consumer’s food-value orientations and category assortment as moderating factors
• Lili Gai, University of Texas of the Permian Basin• Chunhao Xu, Texas Tech University
Thursday 2:00 pm – 3:30 pm
Session 3.9: Brand Emotion, Perception and Customer BehaviorShawnee
Chair: Deborah Goldring, Stetson University
Do what will win your customers back or protect yourself? The dilemma of issuing an apology vs. an apologia after a brand transgression.
• Aaron D. Joyal, Daemen College
I Hate That Brand! Assessing The Structural Components Of Brand Hate: A Proposed Research Agenda
• Kenneth W. Graham, University of Wisconsin - La Crosse• Mark J Pelletier, University of North Carolina Wilmington• Kelly Wilder, Meredith College
The Intricate Way Fitness Branding Impacts Consumer’s Purchase Intention
• Mei Han, University of Texas-Rio Grande Valley • Arturo Z. Vasquez-Parraga, University of Texas-Rio Grande Valley
What’s In The Family Name: Surname Branding Perceptions And Their Effects On Consumer Purchase Intentions
• Deborah Goldring, Stetson University• Isabel Botero, Stetson University• Tomasz Fediuk, Stetson University
21
Thursday 3:30 pm – 4:00 pm AFTERNOON BREAK • Regency North
Snacks and Beverages
Thursday 4:00 pm – 5:30 pm
Session 4.1: Strategic Insights: Competition, Collaboration, and ControversyCherokee
Chair: Ravi Jillapalli, Texas State University
A Firm’s Propensity to Reshore: Dissecting the Reshoring Trend
• Ravi Jillapalli, Texas State University
Effect of Top Management Composition and Corporate Social Performance History on the Valuation Impact of Marketing Related Controversies
• Ashley Morgan, University of Mississippi• Saim Kashmiri, University of Mississippi
The Impact of SC Partners’ Collaborative Feedback on Firms’ Logistics Competencies
• Ji “Miracle” Qi, University of Alabama• Robert Richey, Jr., Auburn University• Kristina K. Lindsey Hall, Louisiana State University
Thursday 4:00 pm – 5:30 pm
Session 4.2: Legal Issues in Public PolicyChurchill
Chair: Travis Simkins, Arkansas State University
Brands in the Breach: Effect of Market-Based Assets on Shareholder Losses
• George Deitz, The University of Memphis• Michael S. Houston, The University of Memphis• Jennifer H. Tatara, The University of Memphis• Jonathan Gilbert, The University of Memphis
Marijuana Edibles: Exploring the impact of decriminalization and legalization of marijuana on young consumers’ consumption
• Kacie Bull, University of North Carolina, Greensboro• Diana Lang, University of North Carolina, Greensboro• Alexis Mariani, University of North Carolina, Greensboro• Merlyn Griffiths, University of North Carolina, Greensboro
Marketing When Policies Conflict: Lessons from Marijuana
• Travis Simkins, Arkansas State University• Stephanie Gieger-Oneto, University of Wyoming
Thursday 4:00 pm – 5:30 pm
Session 4.10: Meet the Editors #2 Derby
Chair: Douglas Hughes, Michigan State University
• Eric G. Harris, Pittsburg State University, Journal of Managerial Issues
• Douglas Hughes, Michigan State University, Journal of Personal Selling & Sales Management
• Brian Rutherford, Kennesaw State University, Marketing Management Journal
• Robert E. McDonald, Texas Tech University, Journal of Macromarketing
Thursday 4:00 pm – 5:30 pm
Session 4.3: The Future: Services and Serving the IndustryDowns
Chair: Rachel K. Smith, University of Mississippi
Central role of innovation culture in the success of ICT Global New Service: A PLS SEM model approach
• Nusser Raajpoot, Central Connecticut State University• Jean Lefebvre
Information, Service Quality, and Comfort
• Rachel K. Smith, University of Mississippi
The roles of gender and service experience play in tipping behavior among millennials
• Amadin Agho, Indiana University• James Mark Mayer, Indiana University
22
Thursday 4:00 pm – 5:30 pm
Session 4.4: Identification and Branding in SalesGulfstream
Chair: Erin Gillespie, Elon University
Employer Branding Among Salespeople: An Exploratory Analysis of Glassdoor Reviews
• John F. Tanner Jr., Old Dominion University• F. Juliet Poujol, Paris-Nanterre - CEROS• Christophe Fourner, University of Montpellier
USCA BEST PAPER IN PERSONAL SELLING AND SALES MANAGEMENT TRACK
Firm Level Drivers of Salesperson Brand Identification
• Lee Allison, Eastern Kentucky University
The Hockey Stick Phenomenon in the Sales at Business B2B
• Jose R. Concha, Universidad Icesi• Benjamín Cabrera, Universidad Icesi
The Role of Salesperson-Focal Buyer Identification
• Erin Adamson Gillespie, Elon University• Alisha Blakeney Horky, Elon University
Thursday 4:00 pm – 5:30 pm
Session 4.5: Panel Presentation The Effect of Era-Specific Associations on Consumption Hialeah
Chair: Lindsay R. Larson, Georgia Southern University
Panelists: Lindsay R. Larson, Georgia Southern University Nathanael S. Martin, University of Cincinnati Randy B. Stein, California State Polytechnic University T. Andrew Poehlman, Clemson University
Thursday 4:00 pm – 5:30 pm
Session 4.6: Questionable Consumer Choices: Legal and IllegalIroquois
Chair: Diane R. Edmondson, Middle Tennessee State University
Consumer Shoplifting: Motivations and Ethical Orientation
• Tofazzal Hossain, University of Texas-Rio Grande Valley • Arturo Z. Vasquez-Parraga, University of Texas-Rio Grande
Valley
Explaining Consumer Purchase or Adoption of Illicit Products: Motivations and Ethical Orientation
• Sergio E. Robles-Avila, University of Texas-Rio Grande Valley• Arturo Z. Vasquez-Parraga, University of Texas Rio Grande
Valley
Marijuana Users: Motivations and Ethical Orientation
• Sergio E. Robles-Avila, University of Texas-Rio Grande Valley• Arturo Z. Vasquez-Parraga, University of Texas-Rio Grande
Valley
Thursday 4:00 pm – 5:30 pm
Session 4.7: Panel Presentation Incorporating Experiential Learning in Marketing Education Oaks
Chair: Jeff W. Totten, McNeese State University
Panelists: Brian Buckler, Avila University C. Edward Heath, Northern Kentucky University Jeff W. Totten, McNeese State University John Drea, Illinois College Samer Sarofim, California State University, Fresno
23
Thursday 4:00 pm – 5:30 pm
Session 4.8: The Service ExperienceSeneca
Chair: Athinodoros Chronis, California State University-Stanislaus
Commercial Doubling: Dramaturgy of Contested Servicescapes
• Athinodoros Chronis, California State University-Stanislaus
Increasing customer compliance in services: The interplay of goal types and responsibilization
• Shuqin (Monica) Wei, Texas A&M University-Central Texas• Tyson Ang, Texas A&M University-Central Texas• Nwamaka A. Anaza, Southern Illinois University Carbondale
BEST PAPER IN SERVICES MARKETING TRACK
Your doctor is skilled, but my doctor is nice. Investigating the effects of Doctor warmth and clinical competence on patient satisfaction and loyalty.
• Omar Woodham, North Carolina A & T State University• Laquanda Leaven, North Carolina A & T State University
Consumer Switching Intentions to Buy Groceries Online• Deborah Colton-Hebert, Rochester Institute of Technology
Thursday 4:00 pm – 5:30 pm
Session 4.9:
Panel Presentation Best Practices in Teaching Non-Traditional StudentsShawnee
Chair: Linda Barton, Brenau University
Panelists: Linda Barton, Brenau University Lynne Cox, University of North Texas Melodie Phillips, Middle Tennessee State University
Thursday 5:45 pm – 6:45 pm
Bourbon Lesson & Tasting Regency Central • Ticketed event
Now that you are in Bourbon country, let us begin your journey to becoming a Bourbon Badass!
24
25
FRIDAY NOVEMBER 10, 2017
FRIDAY AT-A-GLANCE
2ND FLOOR
REGENCY NORTH KEENELAND BOARD ROOM CHEROKEE CHURCHILL DOWNS GULFSTREAM
7:30 AM
8:00 AM Coffee & Tea
8:30 AM
SMA Conference Registration & SMA
Conference Exhibitors
SMA Academic Placement Services Executive Committee
Session 5.1: Understanding Credibility and
Marketing in the Food and Wine Industries
Session 5.2: Selected Topics in Entrepreneurship
Session 5.3: Who Am I? Studies on Consumer Identity
Session 5.4: The Protection of Planet
Earth9:00 AM
9:30 AM
10:00 AM Morning Break - Snacks and Beverages in Regency North
10:30 AM
Session 6: 2017 Routledge - Taylor & Francis / SMA Distinguished Scholar Presentation Conference Theater, 2nd Floor
11:00 AM
11:30 AM
12:00 PM
12:00-2:00 PM SMA Awards Luncheon Regency Ballroom
2:00 PM
SMA Conference & SMA Conference
Exhibitors
SMA Academic Placement Services
Executive Committee
Session 7.1: Ethics and Choices in the
Classroom: In-Person or Online
Session 7.2: Strategies to Create a Successful Sales
Program
Session 7.3: Sports and Entertainment Marketing: What’s
New?
Session 7.4: Strategies to Achieve
Full Professor2:30 PM
3:00 PM
3:30 PM Afternoon Break - Snacks and Beverages in Regency North
4:00 PM
Session 8.1: Strategies to Develop and Recruit for Study
Abroad Programs
Session 8.2: Marketing’s Role in
Sustainable Business Practices
Session 8.3: Sales Teams in the Workplace
Session 8.4: Incorporating Scientific
Ethics in Marketing Research and Teaching
4:30 PM
5:00 PM
5:30 PM
6-7:30 PM President’s Reception Regency Ballroom
26
FRIDAY AT-A-GLANCE, CONT.
1ST FLOOR
HIALEAH IROQUOIS OAKS SENECA SHAWNEE DERBY PIMLICO
7:30 AM
JMTP Editorial Review Board Meeting and
Breakfast
8:00 AM
8:30 AMSession 5.5:
Psychodynamic Limitations of Ethical Choice Recognition in
Organizations
Session 5.6: Strategic Implementation: Managing the
Marketing Function Under Imperfect
Information
Session 5.7: Social Media Technology
Session 5.8: The Face of Your Service:
Employees
Session 5.9: Promotion and Health:
Heart of the Matter
Session 5.10: Axcess Capon Distinguished Teaching Competition
9:00 AM
9:30 AM
10:00 AM Morning Break - Snacks and Beverages in Regency North
10:30 AM
Session 6: 2017 Routledge - Taylor & Francis / SMA Distinguished Scholar Presentation Conference Theater, 2nd Floor
11:00 AM
11:30 AM
12:00 PM
12:00-2:00 PM SMA Awards Luncheon Regency Ballroom
2:00 PM
Session 7.5: Social Media and
Engagement
Session 7.6: Just Can’t Get Enough:
Investigating Scarcity and Consumption
Environments
Session 7.8: Consumer Constraints
& Empowerment
Session 7.9: When Policy Informs
Marketing Strategy
Session 7.10: SMA Teaching Moments I SMA Business Meeting2:30 PM
3:00 PM
3:30 PM Afternoon Break - Snacks and Beverages in Regency North
4:00 PM
Session 8.5: In or Out? Influence of
Social Comparisons, Death and Acquisition
Session 8.6: Assumptions About
Consciousness Harm Consumer Research
Session 8.7: Marketing’s Role in the
National Healthcare Debate
Session 8.8: New Perspectives
on Nostalgia, Anthropomorphism,
and Addictive Consumption
Session 8.9: Demystifying the
Tenure and Promotion Process
Session 8.10: SMA Teaching Moments II
SMA Board of Governors Meeting
4:30 PM
5:00 PM
5:30 PM
6-7:30 PM President’s Reception Regency Ballroom
27
Morning
Friday 8:00 am – 8:30 am COFFEE & TEA • Regency North
Friday 8:30 am – 6:00 pm
SMA Academic Placement ServicesKeeneland
Facilitator: Cheryl B. Ward, Middle Tennessee State University
Friday 8:30 am – 10:00 am
JMTP Editorial Review Board MeetingPimlico
Friday 8:30 am – 10:00 am
Session 5.10: Axcess Capon Distinguished Teaching CompetitionDerby
Chair: Barbara Wooldridge, University of Texas at Tyler
Distinguished Teaching Competition
• Kesha K. Coker, Ball State University• Dawn Edmiston, College of William and Mary• Joel Le Bon, University of Houston
Friday 8:30 am – 10:00 am
Session 5.1: Understanding Credibility and Marketing in the Food and Wine IndustriesCherokee
Chair: Dennis Pitta, University of Baltimore
An International Transformation of Produce: The Marketing of Imperfect Produce in France and the United States
• Alisha Blakeney Horky, Elon University • Sara Machi, Elon University
Investigating Construal Level of Expert 3rd Party Reviews in Domestic and French Wine Markets
• Christian Bushardt, Louisiana Tech University
Message Strategies for Establishing Credibility During Farmer’s Market Sales
• Benjamin Garner, University of North Georgia
Friday 8:30 am – 10:00 am
Session 5.2: Selected Topics in EntrepreneurshipChurchill
Chair: Jeandri Robertson, Luleå University of Technology
Being your own boss: Examining the effects of entrepreneurship commitment, work-family conflict, and emotional exhaustion on job satisfaction
• Lucy M. Matthews, Middle Tennessee State University• Ryan L. Matthews, RLM Enterprises• Diane R. Edmondson, Middle Tennessee State University• Cheryl B. Ward, Middle Tennessee State University
Look before you leap: An analysis of the factors driving the transition from hybrid to full-time entrepreneurship
• Caitlin Ferreira, Luleå University of Technology• Jeandri Robertson, Luleå University of Technology• Stacey Morrison, KTH Royal Institute of Technology• Amanda Blair, KTH Royal Institute of Technology• Kylie McMullan, KTH Royal Institute of Technology
BEST PAPER IN ENTREPRENEURSHIP TRACK
Select product mix decisions and personality: An exploratory study of situations faced in an entrepreneurial marketing simulation
• Joseph Thornton, Bellarmine University• Michael R. Luthy, Bellarmine University
Friday 8:30 am – 10:00 am
Session 5.3: Who Am I? Studies on Consumer IdentityDowns
Chair: Jacob Hiler, Ohio University
Comparing Consumer Identities Between Carnists and Vegans: The Importance of Distinguishing Motivations for Going Vegan
• Karin Braunsberger, Univeristy of South Florida St. Petersburg• Richard O. Flamm, Florida Fish and Wildlife• R. Brian Buckler, Avila University
Investigation of the Antecedent Relationships of Religiosity on Self Control and Moral Identity
• Franklin Tillman, Univeristy of Mississippi
Putting on the Cape: A Study of Transformative Consumer Identity
• Jacob Hiler, Ohio University• Andrew Kuo, Louisiana State University
28
Friday 8:30 am – 10:00 am
Session 5.4: The Protection of Planet EarthGulfstream
Chair: Naz Onel, Stockton University
A Duality of Ethical Sustainable Action and Lifestyles in Sustainable Buildings
• Matthew Lunde, University of Wyoming
Effects of Green Color and Environmental Claims on Consumer Trust and Purchase Intention
• Naz Onel, Stockton University• Timucin Ozcan, Rollins College
Keep it on the Down Low: Identity-Based Barriers to Environmental Action
• Frank Gregory Cabano, University of Kansas• Rachel I. McDonald, Columbia University• Noelle M. Nelson, University of Kansas
Unethical Consumer: An exploration of Amazon’s incentivized reviewers’ community through a netnography
• Ania I. Rynarzewska, Mercer University
Friday 8:30 am – 10:00 am
Session 5.5: Panel Presentation Psychodynamic Limitations of Ethical Choice Recognition in Organizations Hialeah
Chair: Mary F. Mobley, Augusta University
Panelists: Mary F. Mobley, Augusta University Michael C. Mobley, Augusta University Richard Easley, Baylor University
Friday 8:30 am – 10:00 am
Session 5.6: Strategic Implementation: Managing the Marketing Function Under Imperfect InformationIroquois
Chair: Harriette Bettis-Outland, University of West Florida
A Review of Organizational Learning in the Marketing and Management Literature: What role does Organizational Learning have in Firm Performance?
• Kristina Stuhler, Old Dominioni University
How Does Information Overload and Information Distortion Affect Customer Information Quality and The Development of a Successful CRM Implementation?
• Harriette Bettis-Outland, University of West Florida• John F. Tanner Jr., Old Dominion University• R. Dale Wilson, Michigan State University
Investigating the Role of Marketing Decisions on Firms Operating Performance after Announcing Bankruptcy
• Masoud Moradi, Texas Tech University
The Impact of Resource Scarcity on Managing Market Agility
• Michael Mayo, Kent State University• Sara De Masi, Kent State University and University of Florence• Andrea Paci, University of Florence
Friday 8:30 am – 10:00 am
Session 5.7: Social Media TechnologyOaks
Chair: Kevin Chase, University of Kentucky
App Design: Driver of App Loyalty
• Prachi Gala, University of Mississippi• Vahid Ghomi, University of Mississippi• Kathy Wachter, University of Mississippi
BEST PAPER IN SOCIAL MEDIA AND MARKETING TECHNOLOGY TRACK
Device Attachment Increases Advertising Effectiveness
• Kevin Chase, University of Kentucky• James Mead, University of West Florida
Gender and Deceptive Reviews: An Investigation of Online Review Helpfulness
• Sevincgul Ulu, Rutgers University• Can Uslay, Rutgers University• Sengun Yeniyurt, Rutgers University
Internet Search Trend Data at a Product-Feature Level
• Tamron Lee, Dixie State University• Perry Haan, Tiffin University
29
Friday 8:30 am – 10:00 am
Session 5.8: The Face of Your Service: EmployeesSeneca
Chair: Ji “Miracle” Qi, University of Alabama
Effect of service provider’s facial attractiveness on customer outcomes.
• Ashish Kalra, University of Texas at Arlington• Lauren Brewer, University of Texas at Arlington• Omar Itani, Lebanese American University
Employees’ pride and customer focus: The effect of advertising and perception on external reputation
• Omid Dadger, Southern Illinois University Carbondale• Monika Rawal, Southern Illinois University Carbondale• José Luis Saavedra, Southern Illinois University Carbondale
Frontline Employee Developmental Approaches, Engagement and Service Climate
• Ji “Miracle” Qi, University of Alabama• Carolyn Findley Musgrove, Indiana University Southeast• Alexander E. Ellinger, University of Alabama• Andrea Ellinger, University of Texas-Tyler
Friday 8:30 am – 10:00 am
Session 5.9: Promotion and Health: Heart of the MatterShawnee
Chair: Bridget Nichols, Northern Kentucky University
Advertising Rhetoric and Positive versus Negative Emotions in Health Promotions
• Pia Albinsson, Appalachian State University• Bruce A. Huhmann, Virginia Commonwealth University• Bidisha Burman, University of Mary Washington
Food Advertising Targeted at Children: Effects of Personal Moral Philosophy and Parenting Style
• Oznur Ozkan-Tektas, Hacettepe University
BEST PAPER IN PROMOTIONS TRACK
Is Bigger Really Better? A Consideration of Ethically-Derived Injunctive Norms when Using Larger-Bodied Women in Advertising
• Bridget Nichols, Northern Kentucky University• David Raska, Northern Kentucky University
Too Much To Digest: How Product Attribute Information and Choice Influence Shopping Intention
• Atmadeep Mukherjee, University of Arkansas• Ronn J. Smith, University of Arkansas• Amaradri Mukherjee, Portland State University
Friday 10:00 am – 10:30 am MORNING BREAK • Regency North
Snacks and Beverages
Friday 10:30 am – 12:00 pm
2017 Routledge – Taylor & Francis SMA Distinguished Scholar Presentation Conference Theater
Donald R. Lehmann, Columbia University
Afternoon
Friday 12:00 pm – 2:00 pm
Awards Luncheon Ballroom
Friday 2:00 pm – 3:30 pm
SMA Annual Business Meeting
Pimlico
(Open to all SMA members)
Friday 2:00 pm – 3:30 pm
Session 7.10: SMA Teaching Moments IDerby
Chairs: D. Joel Whalen, DePaul University Kesha Coker, Ball State University John F. Tanner Jr., Old Dominion University
Transferring the steps to a sales call to interviewing
• Lucy M. Matthews, Middle Tennessee State University
Baby You Can Drive My Car or Can You?
• Barbara Ross Wooldridge, University of Texas at Tyler
For Pete’s Sake: Stop Watching the Clock!
• Parker Woodroof, University of Central Arkansas
Celebrating Small Student Victories: A Source for Creating Big Impact on Classroom Environment
• Charlie Drehmer, DePaul Univerasity
30
And the award goes to... Sustainability Marketing! An innovative approach to teaching, learning, and research
• Naz Onel, Stockton University
Flip-Flop Discussion
• Robert King, West Texas A&M University
Using Experiential Learning in the Classroom to Enhance Distribution Learning
• Gregory Black, Metropolitan State University of Denver
The Age of Big Data Is Just Beginning: Real Time Data Analytics
• Jie Fowler, Valdosta State University
Tip for Dealing with Student Oppositional Behavior
• Mary F. Mobley, Augusta University
Where It’s At: Mapping Exercises for Better Understanding Retailers and their Customers
• Rob E. Boostrom, University of Wisconsin-Whitewater
How not to be labeled Mr or Ms Half-Job!
• Alexander E. Ellinger, University of Alabama
Experiential Learning Ideas that Include Community Partners
• Melissa Clark, Coastal Carolina University
Friday 2:00 pm – 3:30 pm
Session 7.1: Panel Presentation Ethics and Choices in the Classroom: In-Person or Online Cherokee
Chair: Diana Haytko, Florida Gulf Coast Universityy
Panelists: Catherine Curran, University of Massachusetts, Dartmouth Christopher Hopkins, Auburn University Diana Haytko, Florida Gulf Coast University
Friday 2:00 pm – 3:30 pm
Session 7.2: Panel Presentation Strategies to Create a Successful Sales Program Churchill
Chair: Linda Mullen, Georgia Southern University
Panelists: Robert E. McDonald, Texas Tech University Erin Adamson Gillespie, Elon University Linda Mullen, Georgia Southern University Lukas Forbes, Western Kentucky University
Friday 2:00 pm – 3:30 pm
Session 7.3: Panel Presentation Sports and Entertainment Marketing: What’s New? Downs
Chair: Don Roy, Middle Tennessee State University
Panelists: Anthony Patino, University of San Francisco Delancy Bennett, Clemson University Don Roy, Middle Tennessee State University John Drea, Illinois College Laurence DeGaris, University of Indianapolis
Friday 2:00 pm – 3:30 pm
Session 7.4: Panel Presentation Strategies to Achieve Full Professor Gulfstream
Chair: Maria Kalamas Hedden, Kennesaw State University
Panelists: Brian Buckler, Avila University Karin Braunsberger, University of South Florida St. Petersburg Maria Kalamas Hedden, Kennesaw State University Scott R. Swanson, University of Wisconsin-Eau Claire
31
Friday 2:00 pm – 3:30 pm
Session 7.5: Social Media and EngagementHialeah
Chair: Mohammad Amin Rostami, University of Texas at Arlington
Firm’s Digital Marketing Pursuits: Examining the Role of Social Media and Salesperson Knowledge for B2B Relationships
• Omar Itani, Lebanese American University• Ashish Kalra, University of Texas at Arlington• Raj Agnihotri, University of Texas at Arlington• Praveen Singh, Transformation and Modernization Services• Sandeep Tyagi, Transformation and Modernization Services
BEST PAPER IN MARKETING RESEARCH TRACK
Online Social Presence: Scale Development and Validation
• Russell Reams, Oglethorpe University• Jeananne Nicholls, Slippery Rock University• Joseph F. Hair, Univeristy of South Alabama• Thomas L. Baker, The University of Alabama
The Role of Storytelling in Enhancing Consumers’ Engagement with Social Media Content
• Mohammad Amin Rostami, University of Texas at Arlington• Elten Briggs, University of Texas at Arlington
Understanding the Relationship between Social Conversations and Customer Engagement
• Sujata Ramnarayan, Notre Dame de Namur University
Friday 2:00 pm – 3:30 pm
Session 7.6: Just Can’t Get Enough: Investigating Scarcity and Consumption EnvironmentsIroquois
Chair: José Luis Saavedra, Southern Illinois University Carbondale
PEARSON EDUCATION MICHAEL SOLOMON BEST PAPER IN CONSUMER BEHAVIOR TRACK
Need for More: Conspicuous Consumption, Social Settings and Materialism
• Ramin Bagherzadeh, Southern Illinois University Carbondale• José Luis Saavedra, Southern Illinois University Carbondale
Beyond window signs: The Effects of Window Signs on Consumers’ attitudes and shopping decisions
• Franklin Velasco, University of Texas at Arlington
Consumer Persistence And Creativity In The Face Of Extreme Shortage
• John Mello, Arkansas State University• Melodie Philhours, Arkansas State University• Katerina Hill, Arkansas State University
The Mediated Impact of Perceived Security Breach on Consumer Repurchase Intention
• Sudipto Sarkar, University of Texas Rio Grande Valley• Arturo Z. Vasquez-Parraga, University of Texas Rio Grande Valley
Friday 2:00 pm – 3:30 pm
Session 7.8: Consumer Constraints & EmpowermentSeneca
Chair: Laurel Aynne Cook, West Virginia University
A culture of vulnerability: How culture keeps consumers vulnerable
• Lixun Su, West Virginia University• Emily C. Tanner, West Virginia University
Discovering the Best Consumer Complaint Strategies to Gain Compliance from Financial Institutions
• Natalie Marquart, West Virginia University• Paula Fitzgerald, West Virginia University• Farnoush Reshadi, West Virginia University
Co-creation of Customer Experience in a Social Program: A Qualitative Exploration of the Customer Redemption Experience in the WIC program
• Kristina Stuhler, Old Dominion University• Chuanyi Tang, Old Dominion University• Harry Zhang, Old Dominion University• Leigh Diggs, Old Dominion University
Intellectual Freedom, the Right to Free Inquiry, and Digital Privacy
• Shaheen Borna, Ball State University
Friday 2:00 pm – 3:30 pm
Session 7.9: When Policy Informs Marketing StrategyShawnee
Chair: Ania I. Rynarzewska, Mercer University
Memory of Issue/Image Political Advertisements: A Political Involvement Perspective
• Feng Shen, St. Joseph’s University
Redefining recruitment strategy: Projecting the Likelihood of a New Residential Student at an Access College with Pre-Enrollment Data
• Nikolaos Hutto, South Georgia State College• Ania I. Rynarzewska, Mercer University
32
STATISTICS RESEARCH: Why Some Candidates Win and Some Lose Elections: Political Marketing and the Use of Predictive Analytics to Determine Election Wins
• D. Anthony Miles, Miles Development Industries Corporation• Terrell Seaton, Seaton Works LLC
Effects of Front-of-Package Cues: The Moderating Role of Package Color on Consumers’ Food Evaluations and Choices
• Ashley M. Thomas, University of Mississippi• Christopher L. Newman, University of Mississippi
Friday 3:30 pm – 4:00 pm AFTERNOON BREAK • Regency North
Snacks and Beverages
Friday 4:00 pm – 5:30 pm
Board of Governors MeetingPimlico
Friday 4:00 pm – 5:30 pm
Session 8.10: SMA Teaching Moments IIDerby
Chairs: D. Joel Whalen, DePaul University Kesha Coker, Ball State University John F. Tanner Jr., Old Dominion University
Using a Dummy for Smarter Forecasting
• James “Jim” Underwood, University of Louisiana, Lafayette
Learning by Role Playing – B2B Selling Graduate Class
• Jay Mulki, Northeastern University
What’s your story? Transforming the common sales pitch through storytelling
• Sandipan Sen, Southeast Missouri State University• Louise Bodenheimer, Southeast Missouri State University• Richard A. Rocco, DePaul University
Consumer Attitudes & Warm Milk
• Venessa Funches, Auburn University
Teaching Team Management Skills through Group Projects
• Elliott Manzon, University of Cincinnati
The Buddy System: Facilitating Learning through Sense of Community
• Reanna Berry, Georgia Gwinnett College
Learner-Centered Education: An Example Using Crossword Puzzles and Jeopardy
• Sally Baalbaki, Metropolitan State University of Denver
The Flaky Business of Cereal: The Great Extravaganza Is Declining
• Monica Santaella, Louisiana State University
Assessing Student Learning Outcomes Using Direct and Indirect Measures
• Ella Carter, Bowie State University
Social ME Labs: Lessons in Social Media Marketing of Students’ Personal Brands
• Kesha Coker, Ball State University
Case Presentations & Use of Student Critiquing Groups
• Russell Lacey, Xavier University
Friday 4:00 pm – 5:30 pm
Session 8.1:
Panel Presentation Strategies to Develop and Recruit for Study Abroad ProgramsCherokee
Chair: Doreen Sams, Georgia College & State University
Panelists: Doreen Sams, Georgia College & State University Jie G. Fowler, Valdosta State University John Branch, University of Michigan Karin Braunsberger, University of South Florida St. Petersburg Kevin Shanahan, Mississippi State University
Friday 4:00 pm – 5:30 pm
Session 8.2:
Panel Presentation Marketing’s Role in Sustainable Business PracticesChurchill
Chair: Deborah Goldring, Stetson University
Panelists: Deborah Goldring, Stetson University Devin Luntc, University of Tampa Maria Kalamas Hedden, Kennesaw State University Melissa Clark, Coastal Carolina University Naz Onel, Stockton University
33
Friday 4:00 pm – 5:30 pm
Session 8.3: Sales Teams in the WorkplaceDowns
Chair: Lucy M. Matthews, Middle Tennessee State University
Both Hindering and Motivating: The Role of Interfunctional Tension in Salesperson Cross-Functional Integration
• Nawar Chaker, Elon University• Adam Powell, Shippensburg University
BEST PAPER IN LOGISTICS AND SUPPLY-CHAIN MANAGEMENT TRACK
Cross-functional Teams and Social Identity Theory: A Study of Sales and Operations Planning
• Scott C. Ambrose, Embry-Riddle Aeronautical University• Lucy M. Matthews, Middle Tennessee State University
The Viability of Digital Boat Sales
• John E. Dillard, Jr., University of Houston - Downtown, USA• Lucinda L. Parmer, Miami Univeristy
Whose Opinion Matters? The Relative Influence of Respected Sales Peers On Salespersons’ Intention to Sell New Products
• George Allen, Asbury University
Friday 4:00 pm – 5:30 pm
Session 8.4:
Panel Presentation Incorporating Scientific Ethics in Marketing Research and TeachingGulfstream
Chair: Arturo Z. Vasquez-Parraga, University of Texas Rio Grande Valley
Panelists: Arturo Z. Vasquez-Parraga, University of Texas Rio Grande Valley Ngoc Pham, University of Texas Rio Grande Valley Sergio E. Robles-Avila, University of Texas Rio Grande Valley Sudipto Sarkar, University of Texas Rio Grande Valley Tofazzal Hossain, University of Texas Rio Grande Valley
Friday 4:00 pm – 5:30 pm
Session 8.5: In or Out? Influence of Social Comparisons, Death and AcquisitionHialeah
Chair: Christian Bushardt, Louisiana Tech University
Access or Ownership: Does Acquisition Mode Impact the Decision-Making Process?
• Stephanie Lawson Brooks, Winthrop University• Mark R. Gleim, University of Toledo• Michael D. Hartline, Florida State University• Carolyn Findley Musgrove, Indiana University Southeast
Death as Experience Economy on Consumer Purchase Behavior
• Heejung Park, University of Wyoming• In Jung Song, University of Foreign Studies• Narang Park, University of Georgia• Wookjae Heo, South Dakota State University
Going Solo: The Role of the Internet in Consumer Preference for “Solo” Celebrity Brands Vs. “Group” Celebrity Brands
• Jared Wolfe, LIU Post
The Effect of Social Comparisons on Consumer Attitudes and Repurchase Intentions
• Bryan T. McLeod, Francis Marion University
Friday 4:00 pm – 5:30 pm
Session 8.6:
Panel Presentation Assumptions About Consciousness Harm Consumer ResearchIroquois
Chair: Nicholas Light, University of Colorado-Boulder
Panelists: Lawrence E. Williams, University of Colorado-Boulder Nicholas Light, University of Colorado-Boulder T. Andrew Poehlman, Clemson University
34
Friday 4:00 pm – 5:30 pm
Session 8.7: Panel Presentation Marketing’s Role in the National Healthcare Debate Oaks
Chair: Karen Hopkins, Auburn University
Panelists: Julie Harding, Marietta College Karen Hopkins, Auburn University Robecca L. Quammen, Quammen Health Care Consultants Russell Reams, Oglethorpe University Samer Sarofim, California State University, Fresno Teresa Preston, University of Arkansas at Little Rock
Friday 4:00 pm – 5:30 pm
Session 8.8: New Perspectives on Nostalgia, Anthropomorphism, and Addictive ConsumptionSeneca
Chair: Irina Toteva, Florida Atlantic University
He Said, She Said: Effects of Anthropomorphized Agent on Self Control
• Irina Toteva, Florida Atlantic University
The Power Framework of Addictive Consumption: When, Why, and How Emotion Regulation Leads to Addictive Consumption
• Olga Martin, University of Washington• Shailendra Pratap Jain, University of Washington
The Role of Involvement in Nostalgia-Related Consumption
• Jana Rutherford, Barry University
Friday 4:00 pm – 5:30 pm
Session 8.9: Panel Presentation Demystifying the Tenure and Promotion Process Shawnee
Chair: Robert E. McDonald, Texas Tech University
Panelists: Robert E. McDonald, Texas Tech University Charles Martin, Wichita State University Omar Woodham, North Carolina A & T State University Rajendran S. Murthy, Rochester Institute of Technology Stephanie Noble, The University of Tennessee Knoxville
Evening
Friday 6:00 pm – 7:30 pm
President’s Reception Regency Ballroom
Please wear your name badge for bar service.
Kentucky Derby Themed Heaven Hill exclusive bourbon & signature cocktail sponsored by:
35
36
SATURDAY NOVEMBER 11, 2017
SATURDAY AT-A-GLANCE
2ND FLOOR
REGENCY NORTH BOARD ROOM CHEROKEE CHURCHILL DOWNS GULFSTREAM HIALEAH
8:00 AM Coffee & Tea
8:30 AM
SMA Conference Exhibitors
Session 9.1: Sustainablity, Attitude Resilience and Quality: A Study of the Tourism
Industry
Session 9.2: Advancing Social Media Theory and
Practice
Session 9.3: The Ten Commandments – The
Thou Shall Not’s of Marketing
Session 9.4: Customer Participation and Pricing Relevance
Session 9.5: The Influence of Life-History Theory on
Consumer Behavior
9:00 AM
9:30 AM
10:00 AM Morning Break - Snacks and Beverages in Regency North
10:30 AMSession 10.1: All
the World’s a Stage: Culture, Consumer Choice, and Brand
Evaluations
Session 10.2: Competition, Consumer Decision-Making and
Risk
Session 10.3: Non-Profits and Relationships
Session 10.4: Responses to Service
Failures
Session 10.5: Personal and Social Well-Being
11:00 AM
11:30 AM
12:00 PM
SMA Executive Committee Meeting
12:30 PM
01:00 PM
01:30 PM
02:00 PM
SMA Executive Committee Closing
Session
02:30 PM
03:00 PM
03:30 PM
04:00 PM
04:30 PM
05:00 PM
05:30 PM
37
SATURDAY AT-A-GLANCE, CONT.
1ST FLOOR
IROQUOIS OAKS SENECA SHAWNEE DERBY PIMLICO BELMONT
8:30 AM
Session 9.6: “Uh Ohs” in Service Delivery
Session 9.7: The Dark Side of Social Media
Session 9.8: Consumer Insights - Understanding the
Customer in a Rapidly Changing Environment
Session 9.9: International Branding
and Markating Segment
Session 9.10: SMA Teaching Moments III
Retail and Distribution Symposium
9:00 AM
9:30 AM
10:00 AM Morning Break - Snacks and Beverages in Regency North
10:30 AM
Session 10.6: Consumer Identities,
Social Knowledge and Modes of Consumption
Session 10.7: Motivation, Morality and a Meta-Analysis
Session 10.8: Local vs Global: An Eclectic
Look
Session 10.9: Cognitive Effects of
Social Media
Session 10.10: SMA Teaching Moments IV
11:00 AM
11:30 AM
12:00 PM
12:30 PM
01:00 PM
01:30 PM
02:00 PM
02:30 PM
03:00 PM
03:30 PM
04:00 PM
04:30 PM
05:00 PM
05:30 PM
38
Morning
Saturday 8:00 am – 8:30 am COFFEE & TEA • Regency North
Saturday 8:30 am – 5:00 pm
Retail and Distribution SymposiumPimlico and Belmont
Saturday 8:30 am – 10:00 am
Session 9.10: SMA Teaching Moments IIIDerby
Chairs: D. Joel Whalen, DePaul University Kesha Coker, Ball State University John F. Tanner Jr., Old Dominion University
Not So Passé MBA
• Rebecca VanMeter, Ball State University
Growing Faculty Technology Expertise Through Team Teaching
• Joie Hain, Fayetteville State University• Wendy Ritz, Florida State University Panama City
A Last Day of Class Idea for Project-Based Courses: Recapping Student Accomplishments
• Mary P. Harrison, Birmingham-Southern College
Critical Minds
• Kerrie Anne Ambort-Clark, University of Texas at Tyler
Social Media and Cultural Context Case Study: A Tale of a Mardi Gras Facebook Post
• Pamela A. Kennett-Hensel, University of New Orleans
Keeping Goliath on His Toes: The 4Ps Method of Case Discussion
• Lora Mitchell Harding, Belmont University
Can I Interest You in A Quinoa Burger?
• Stacy Trisler, University of Wisconsin-La Crosse
Jumpstarting Group Projects with a “Wild Goose Chase”
• Julie Harding, Marietta College
Who Are You: Using A Segmentation Worksheet to Generate Descriptive Target Market Profiles
• C. Edward Heath, Northern Kentucky University
Scavenger Hunts as Active Learning
• Tracey King Schaller, Georgia Gwinnett College
39
Freeing Up Your Marketing Classroom
• Walter Henley, University of Memphis
Saturday 8:30 am – 10:00 am
Session 9.1: Sustainablity, Attitude Resilience and Quality: A Study of the Tourism IndustryCherokee
Chair: Scott R. Swanson, University of Wisconsin-Eau Claire
Destination Reputation: The Moderating Role of Relationship Quality on Subjective Well-being and Environmentally Responsible Behaviors
• Scott R. Swanson, University of Wisconsin-Eau Claire• Lujun Su, Business School of Central South University
Sustainability Labeling In Travel Destinations Branding
• Elvira Kizilova, West Virginia University • Michael F. Walsh, West Virginia University
The Effect of Consumer Resilience on Forming Consumer Attitude toward Traumatic Information
• DongJun (DJ) Rew, University of Texas Rio Grande Valley• Michael S. Minor, University of Texas Rio Grande Valley
The Role of WAR in Predicting MLB Team Attendance: An Exploratory Study
• John Drea, Illinois College• Lauren K. Mense, Illinois College• Austin Stewart, Illinois College
Saturday 8:30 am – 10:00 am
Session 9.2: Advancing Social Media Theory and PracticeChurchill
Chair: Mathew Joseph, St. Mary’s University
Explaining the Impact of Luxury Brands’ Social Media Marketing Effort on Consumers’ Engagement with Brand-Related Content
• Saleh Bazi, University of Newcastle
Student Perception of Online Versus Traditional Education: A Preliminary Investigation
• Ashley Hass, St. Mary’s University• Atefeh Yazdanparast Ardestani, Evansville University• Mathew Joseph, St. Mary’s University
The Incredible Shrinking Space: A Small Glimpse into the Minds of Millennial Travelers
• Alicia Jividen, University of Nevada Las Vegas
Saturday 8:30 am – 10:00 am
Session 9.3: Panel Presentation The Ten Commandments – The Thou Shall Not’s of Marketing Downs
Chair: R Wixel Barnwell, University of Tennessee Martin
Panelists: Robert E. McDonald, Texas Tech University Kevin Shanahan, Mississippi State University Mark J Pelletier, University of North Carolina Wilmington Michael Levin, Otterbein University Paula Dootson, Queensland University of Technology R Wixel Barnwell, University of Tennessee Martin
Saturday 8:30 am – 10:00 am
Session 9.4: Customer Participation and Pricing RelevanceGulfstream
Chair: Jing Chen, University of Texas-El Paso
Exploring relevance of pay-what-you-want (PWYW) and name-your-own-price (NYOP) pricing mechanisms for green products
• Avinash Tripathi, National Institute of Industrial Engineering• Neeraj Pandey, National Institute of Industrial Engineering
An employee view of customer participation in service development and delivery
• Jing Chen, University of Texas-El Paso• Jaewon (Jay) Yoo, Soongiu University• Binh Nguyen, New York Institute of Technology• Gary L. Frankwick, University of Texas-El Paso
40
Saturday 8:30 am – 10:00 am
Session 9.5: Panel Presentation The Influence of Life-History Theory on Consumer Behavior Hialeah
Chair: Carolyne Greene, Clemson University
Panelists: Anh Lan Tran, Clemson University Carolyne Greene, Clemson University Denny Huynh, Clemson University Nathan McDowell, Clemson University T. Andrew Poehlman, Clemson University
Saturday 8:30 am – 10:00 am
Session 9.6: ”Uh Ohs” in Service DeliveryIroquois
Chair: Jeff W. Totten, McNeese State University
Service Recovery Planning After Hurricane Rita
• Jeff W. Totten, McNeese State University• Candace Prejean, JD Bank• Sulochana Shrestha, McNeese State University
The influence of customer type on customer responses to service transgressions
• Mei Han, University of Texas-Rio Grande Valley • Arturo Z. Vasquez-Parraga, University of Texas-Rio Grande
Valley
The influence of customers’ accents on employee recovery behavior
• Carol Azab, Stetson University• Jonas Holmqvist, Kedge Business School
When talking matters: The impact of discussing employee and customer directed citizenship behaviors on service quality
• Jason Flores, Oklahoma City University• Marisa Flores, University of Oklahoma
Saturday 8:30 am – 10:00 am
Session 9.7: The Dark Side of Social MediaOaks
Chair: Patricia Todd, Western Kentucky University
Indulgence on Facebook: Narcissism and Mediated Voyeurism
• Rajendran S. Murthy, Rochester Institute of Technology• Monica A. Hodis, St. John Fisher College• Hemant C. Sashittal, St. John Fisher College
Let it Be: Exploring the Impact of Negative Online Review Censorship
• Jennifer L. Stevens, Mississippi State University• Carol Esmark Jones, Mississippi State University• Michael Breazeale, Mississippi State University
Trolls and Toxicity: Hostility in Live Stream Video Broadcasting
• Patricia Todd, Western Kentucky University• Joanna Melancon, Western Kentucky University
Saturday 8:30 am – 10:00 am
Session 9.8: Consumer Insights - Understanding the Customer in a Rapidly Changing EnvironmentSeneca
Chair: Pam Richardson-Greenfield, University of Texas - Arlington
A Qualitative Investigation of Deceptive Advertising
• Pam Richardson-Greenfield, University of Texas - Arlington
A study of Shopping malls attractiveness in Qatar a segmentation approach
• Othman Althawadi, Qatar University• Allam Abu Farha, Qatar University
CSR Issues and Customers’ Attitudes: The Role of Inoculated Message and Involvement
• Omid Dadgar, Southern Illinois University Carbondale• Monika Rawal, Southern Illinois University Carbondale• José Luis Saavedra, Southern Illinois University Carbondale
Customers’ Perceived Value towards Different Levels of Customization
• Ramin Bagherzadeh, Southern Illinois University Carbondale
Saturday 8:30 am – 10:00 am
Session 9.9: International Branding and Markating SegmentShawnee
Chair: John Branch, University of Michigan
41
BEST PAPER IN PRODUCT AND BRAND MANAGEMENT TRACK
An Exploration of Brand Biographies in India
• John Branch, University of Michigan• Suhina Nath, University of Michigan
An International Examination of Private Sector Perspectives on City Brand Architectures
• Chad Milewicz, University of Southern Indiana• Kai-Michael Griese, University of Applied Sciences• Aliosha Alexandrov, University of Wisconsing Oshkosh
Cause Related Market Segment Alienation
• Richard Flight, Southern Illinois University - Edwardsville• Colin J. Severing, Eastern Illinois University
Relationship between Consumer Aspirations & Luxury Brand Preference – A Study of Indian Consumers
• Ishrat Naaz, Aligarh Muslim University
Saturday 10:00 am – 10:30 am MORNING BREAK • Regency North
Snacks and Beverages
Saturday 10:30 am – 12:00 pm
Session 10.10: SMA Teaching Moments IVDerby
Chairs: D. Joel Whalen, DePaul University Kesha Coker, Ball State University John F. Tanner Jr., Old Dominion University
Turkey Attack! An Introduction to Cialdini’s Six Principles of Persuasion
• Scott Swanson, University of Wisconsin-Eau Claire
You’re in Charge!
• Komal S. Karani, Lamar University.
It’s a Movie Night
• Prachi Gala, University of Mississippi
How Many Times Do I Have to Tell You to Turn That Cell Phone Off!
• Harriette Bettis-Outland, University of West Florida
Helmet Stickers
• Brian L. Bourdeau, Auburn University
Practical Phone Survey Assignment for Marketing Research Courses
• James Blair, University of Rhode Island
Global Marketing, Digital Technologies and Virtual Collaboration
• Luis Torres, Georgia Gwinnett College
“Real World” Marketing Strategy Feedback
• George Allen, Asbury University
Two Exercises Bringing Real-World Context into the Classroom
• Mark Mayer, Indiana University• Judith Wright, Indiana University
Seminar Courses: The Essence of Teaching and Learning
• Jianping “Coco” Huang, Jacksonville State University• Brent Cunningham, Jacksonville State University
A Big Bang Approach to Teaching the Consumer Decision Making Process
• Julie Steen, Middle Georgia State University
Saturday 10:30 am – 12:00 pm
Session 10.1: All the World’s a Stage: Culture, Consumer Choice, and Brand EvaluationsCherokee
Chair: Frank Gregory Cabano, University of Kansas
The Artworlds Of Consumer Culture
• Brandon McAlexander, University of Arkansas
The Effect of Social Identity Threat on Consumer Choice of Name (vs. Generic) Brands
• Frank Gregory Cabano, University of Kansas• Sanjay Mishra, University of Kansas
The Impact of Spacing and Valence on Brand Evaluations
• Hayden Noel, University of Illinois, Urbana-Champaign• Robert Arias, University of Illinois, Urbana-Champaign
When Fashion Choice Is Influenced by Human Biological Stages
• Ngoc Pham, University of Texas Rio Grande Valley• Arturo Z. Vasquez-Parraga, University of Texas Rio Grande Valley• Michael S. Minor, University of Texas Rio Grande Valley
42
Saturday 10:30 am – 12:00 pm
Session 10.2: Competition, Consumer Decision-Making and RiskChurchill
Chair: Jared Wolfe, LIU Post
The Shifting Influences of Perceived Social Significance and Perceived Quality of Products in Consumer Decision-Making
• Jared Wolfe, LIU Post
Will Traffic Light Influence Purchase Intention on Food? The Moderating Effect of Health Risk Perception
• Jingbo Zhang, University of Arkansas• Teng Ma, University of Arkansas
Patterns of Competition in Emerging Industries: Lessons Learned from the Early Automobile Industry
• Robert E. McDonald, Texas Tech University
Saturday 10:30 am – 12:00 pm
Session 10.3: Non-Profits and RelationshipsDowns
Chair: Adam Farmer, Mississippi State University
BEST PAPER IN PUBLIC POLICY AND NON-PROFIT TRACK
Gifts That Grow: Nonprofits Use of Sustainable Aid in Creating Value for Stakeholders
• Stacie Waites, Mississippi State University• Adam Farmer, Mississippi State University• Jonathan Hasford, University of Central Florida
Non-Profit Marketing Capabilities for Consumer Well-Being
• Derek Ezell, University of Mississippi
Relationship Motives and Advertising Evaluations
• Jonathan Hasford, University of Central Florida• Aysu Senyuz, University of Central Florida
Saturday 10:30 am – 12:00 pm
Session 10.4: Responses to Service FailuresHialeah
Chair: Shannon McCarthy, University of Central Missouri
Customer complaining behavior in public social media contexts: The moderating role of fear of negative evaluation
• Siddik Bozkurt, University of Mississippi• Christopher L. Newman, University of Mississippi
Impact of Anticipatory regret in action & inaction behaviors and service evolution
• Maria-Susan Jaramillo-Echevern, University of Alabama• Thomas L. Baker, University of Alabama• Kristina K. Lindsey Hall, Louisiana State University
The role of prefactual thinking in Consumers’ decisions to voice their complaints after service failures
• Silvia Van Riper, University of Arizona• Sherry Lotz, University of Arizona
We’re sorry again: Analyzing Twitter responses for multiple apologies following a publicized service failure
• Shannon McCarthy, University of Central Missouri• Mark J Pelletier, University of North Carolina Wilmington
Saturday 10:30 am – 12:00 pm
Session 10.5: Personal and Social Well-BeingHialeah
Chair: Cassandra Ditt
Antecedents of enjoyment, approach intentions, and helpful feedback: Website design and aspects of consumer psychology
• James D. Doyle, University of North Carolina at Pembroke• Xinyan Shi, University of North Carolina at Pembroke
Green Marketing Effects in a Social Media Context
• Melinda Andrews McLellan, University of Southern Mississippi• Alice Townsend, University of Southern Mississippi• Jamye Foster, University of Southern Mississippi
Increasing customer citizenship behavior: do life events matter?
• Tyson Ang, Texas A&M University-Central Texas• Shuqin (Monica) Wei, Texas A&M University-Central Texas
43
Saturday 10:30 am – 12:00 pm
Session 10.6:
Panel Presentation Consumer Identities, Social Knowledge and Modes of ConsumptionIroquois
Chair: James A. Mourey, DePaul University
Panelists: Benjamin Phifer, Clemson University James A. Mourey, DePaul University P. Daniel Weathers, Clemson University T. Andrew Poehlman, Clemson University Youngok Song, Clemson University
Saturday 10:30 am – 12:00 pm
Session 10.7: Motivation, Morality and a Meta-AnalysisOaks
Chair: Toni M. Bennett, Jacksonville University
Consumer Purchase Motivation in Digital Environments
• Toni M. Bennett, Jacksonville University
Emotional Aspects of Ethical Decision-Making and the Impact of Religiosity
• Franklin Tillman, Univeristy of Mississippi
How and When Do Construal Level and Psychological
Distance Affect Consumer Behavior? A Meta-Analytic Review
• Rebecca VanMeter, Ball State University• Hsin-Yi Liao, Univeristy of Texas at Arlington• Myungjin Chung, University of Texas at Arlington• Leslie Vincent, University of Kentucky• Traci Freling, Univeristy of Texas at Arlington• Gabriella Spence, Ball State University
Saturday 10:30 am – 12:00 pm
Session 10.8: Local vs Global: An Eclectic LookSeneca
Chair: Aniruddha Pangarkar, Texas Tech University
Factors Influencing Consumer Preference of Global versus Local Brands in Hospitality Industry
• Essam Ibrahim, Edinburgh University• Kat Gomez, Edinburgh University
Social Identity Challenges Among Japanese Consumers: The Effect of the Lost Decades
• Mario Gonzalez-Fuentes, Trinity University
Saturday 10:30 am – 12:00 pm
Session 10.9: Cognitive Effects of Social MediaShawnee
Chair: Shuang Wu, Louisiana Tech University
Like the Brand, Trust the Brand? Privacy Concerns of Brand Followers on Social Media
• Debika Sihi, Southwestern University
Social Media Word of Mouth (WOM) Effects and Intention to Join Artist Pages: American Millennials’ Perceptions
• Hyun Sang An, Rutgers University• Christina Chung, Ramapo College of New Jersey• Alexander Muk, Texas State University - San Marcos
Understanding Psychological Technology Effects on Source Credibility in Image-Oriented Media through a Heuristic Approach
• Ye Han, Louisiana Tech University• Shuang Wu, Louisiana Tech University
Visual Complexity of Posts on Attention, Attitude, and Recall
• Shuang Wu, Louisiana Tech University• Ye Han, Louisiana Tech University
44
Participant IndexA
Abu Farha, Allam (9.8)Achenreiner, Gwen (1.8)Agho, Amadin (4.3)Agnihotri, Raj (7.5)Albinsson, Pia (5.9)Alexander, Elizabeth C. (3.3)Alexandrov, Aliosha (9.9)Allen, George (1.2, 8.3, 10.10)Allison, Lee (2.7, 4.4)Althawadi, Othman (9.8)Ambort-Clark, Kerrie Anne (9.10)Ambrose, Scott C. (8.3)An, Hyun Sang (2.1, 10.9)Anaza, Nwamaka A. (4.8)Andrews, Demetra (1.3)Ang, Tyson (4.8, 10.5)Anlamlier, M. Eda (3.7)Ardestani, Atefeh (9.2)Arias, Robert (10.1)Azab, Carol (9.6)
B
Baalbaki, Sally (8.10)Bagherzadeh, Ramin (7.6, 9.8)Baker, Thomas L. (7.5, 10.4)Barnwell, R. Wixel (9.3)Barton, Linda (4.9)Bazi, Saleh (9.2)Bennett, Delancy (10.7)Bennett, Toni M. (7.3)Berry, Reanna (8.10)Bettis-Outland, Harriette (5.6, 10.10)Billups. Judi (1.3)Bisschoff, Christo (2.1)Black, Gregory S. (3.5, 7.10)Blair, Amanda (5.2)Blair, James (3.6, 10.10)Blozis, Shelley A. (1.5)Bodenheimer, Louise (8.10)Boostrom, Rob E. (7.10)Borders, Leila (2.2)Borna, Shaheen (7.8)Botero, Isabel (3.9)Bourdeau, Brian L. (10.10)Bozkurt, Siddik (10.4)Branch, John (8.1, 9.9)Braunsberger, Karin (5.3, 7.4, 8.1)Breazeale, Michael (9.7)Brewer, Edward C. (1.6)Brewer, Lauren (5.8)Briggs, Elten (7.5)Brooks, Stephanie Lawson (8.5)Buckler, R. Brian (4.7, 5.3, 7.4)Bues, Mirja (3.7)Bull, Kacie (4.2)
Burman, Bidisha (5.9)Bushardt, Christian (5.1, 8.5)
C
Cabano, Frank Gregory (5.4, 10.1)Cabrera, Benjamín (4.4)Carter, Ella (8.10)Chaker, Nawar (2.7, 8.3)Chase, Kevin (5.7)Chen, Jing (9.4)Christian, Ronald (3.1)Chronis, Athinodoros (4.8)Chung, Christina (1.6, 2.1, 10.9)Chung, Myungjin (10.7)Civi, Emin (1.6)Clark, Melissa (7.10, 8.2)Coker, Kesha K. (5.10, 7.10, 8.10, 9.10,
10.10)Colton-Hebert, Deborah (4.8)Concha, Jose R. (4.4)Cook, Laurel A. (7.8)Cooper, Alicia (1.10)Cox, Lynne (4.9)Cronin, Joseph J. (3.10)Cunningham, Brent (10.10)Curran, Catherine 7.1
D
Dadgar, Omid (5.8, 9.8)Dakduk, Silvana (1.4)Davari, Arezoo (1.4)De Masi, Sara (3.5, 5.6)DeGaris, Laurence (7.3)Deitz, George (4.2)Diggs, Leigh (7.8)Dillard, Jr., John E. (8.3)Ditt, Cassandra (10.5)Donthu, Naveen (3.10)Dootson, Paula (9.3)Doyle, James D. (10.5)Drea, John (4.7, 7.3, 9.1)Drehmer, Charlie (7.10)
E
Easley, Richard (5.5)Edmiston, Dawn (2.2, 5.10)Edmondson, Diane R. (2.3, 4.6, 5.2)Ellinger, Alexander E. (5.8, 7.10)Ellinger, Andrea (5.8)Erkaya, Yusuf (1.5)Ezell, Derek (10.3)
F
Farmer, Adam (10.3)Fatehi, Ashkan (3.8)Fediuk, Tomasz (3.9)Felix, Reto (3.8)
Ferguson, Jodie (2.10)Ferguson, Sarah Lord (3.3)Ferreira, Caitlin (5.2)Fields, Ziska (2.1)Fitzgerald, Paula (7.8)Flaherty, Karen (3.10)Flamm, Richard O. (5.3)Fleming, David (2.7)Flight, Richard (9.9)Flores, Jason (9.6)Flores, Marisa (9.6)Forbes, Lukas (7.2)Foster, Jamye (3.8, 10.5)Fourner, Christophe (4.4)Fowler, Aubrey R. (3.2)Fowler, Jie G. (3.2, 7.10, 8.1)Fox, Alexa K. (1.1)Frank, Phillip (1.7, 3.6)Frankwick, Gary L. (9.4)Freling, Traci (10.7)Fullerton, Sam (2.1)Funches, Venessa (8.10)Futrell, Gary D. (3.3)
G
Gai, Lili (3.8)Gala, Prachi (5.7, 10.10)Ganesan, P. (1.6)Garner, Benjamin (5.1)Germain, Richard (2.4)Ghomi, Vahid (5.7)Gieger-Oneto, Stephanie (4.2)Gilbert, Jonathan (4.2)Gillespie, Erin Adamson (4.4, 7.2)Gleim, Mark R. (8.5)Goad, Emily (2.7)Goldring, Deborah (3.9, 8.2)Gomez, Kat (10.8)González, Álvaro (1.4)Gonzalez-Fuentes, Mario (10.8)Graham, Kenneth W. (3.9)Greene, Carolyne (9.5)Griese, Kai-Michael (9.9)Griffin, Andrea (1.3)Griffiths, Merlyn (4.2)
H
Haan, Perry (5.7)Hain, Joie (1.10, 9.10)Hair, Joseph F. (1.2, 7.5)Hall, Kristina (4.1, 10.4)Han, Mei (3.9, 9.6)Han, Ye (10.9)Harding, Julie (8.7, 9.10)Harding, Lora Mitchell (1.10, 9.10)Harris, Eric G. (4.10)Harris, Kendra L. (1.7)Harrison, Mary P. (3.6, 9.10)Hartline, Michael D. (8.5)
45
Hasford, Jonathan (10.3)Hass, Ashley (9.2)Haytko, Diana (7.1)He, Xin (2.8)Heath, C. Edward (4.7, 9.10) Hedden, Maria Kalamas (7.4, 8.2) Henley, Walter (9.10)Heo, Wookjae (8.5)Hewage, Ganga Urumutta (2.8) Hiler, Jacob (5.3)Hill, Katerina (7.6)Ho, Henry (1.4)Hodis, Monica A. (9.7)Holmes, Terence L. (1.6, 2.4) Holmqvist, Jonas (9.6)Hopkins, Christopher (7.1)Hopkins, Karen (2.10, 8.7)Horky, Alisha Blakeney (1.1, 4.4, 5.1) Hossain, Tofazzal (4.6, 8.4) Houghton, David (1.2)Houston, Michael S. (4.2)Howell, William (3.5)Huang, Jianping (10.10)Huang, Lei (1.5)Hughes, Douglas (4.10)Huhmann, Bruce A. (1.9, 3.2, 5.9) Hunt, C. Shane (3.4)Hunter, Gary L. (1.6)
Hutto, Nikolaos (7.9)Huynh, Denny (9.5)
I
Ibrahim, Essam (10.8)Itani, Omar (5.8, 7.5)
J
Jain, Shailendra Pratap (8.8)Jaramillo-Echevern, Maria-Susan (10.4)Jiang, Jiani (1.9)Jillapalli, Ravi (4.1)Jividen, Alicia (9.2)Johnson, Catherine (1.7)Jones, Carol Esmark (9.7)Jones, Logan (1.7)Joseph, Mathew (9.2)Joyal, Aaron D. (3.9)
K
Kalra, Ashish (5.8, 7.5)Kaltcheva, Velitchka D. (1.1)Karani, Komal S. (10.10)Kashmiri, Saim (4.1)Kemp, April Field (1.8, 2.9)Kennedy, Karen (2.5)
Kennett-Hensel, Pamela A. (9.10)Kim, Hwang (1.1)Kinard, Brian R. (3.1)King, Robert (7.10)Kizilova, Elvira (9.1)Kuo, Andrew (5.3)
L
Lacal Pardo, Minerva (3.1)Lacey, Russell (3.1, 8.10)Lang, Diana (4.2)Larson, Lindsay R. (4.5)Lawrence, Kate (3.5)Le Bon, Joel (5.10)Leaven, Laquanda (4.8)Lee, Chao-Chiung (2.1)Lee, Tamron (5.7)Lefebvre, Jean (4.3)Lehmann, Donald (6)Levin, Michael (9.3)Li, Yuanqing (1.9)Liao, Hsin-Yi (10.7)Light, Nicholas (8.6)Limbu, Yam B. (1.6)Liu, Yue (2.8)Loes, Marianne (1.3)Lopez, Tara Burnthorne (1.8)Lotz, Sherry (10.4)
46
Lunde, Matthew (2.10, 5.4)Lunt, Devin (8.2)Luthy, Michael R. (5.2)
M
Ma, Teng (10.2)Machi, Sara (5.1)Madden-Hallett, Helen (1.4)Mader, Deanna (3.3)Manzon, Elliott (8.10)Mariani, Alexis (4.2)Marquart, Natalie (7.8)Marshall, Greg W. (1.2, 3.10)Martin, Charles (8.9)Martin, Nathanael S. (4.5)Martin, Olga (8.8)Martin, William C. (1.4)Mathur, Manisha (3.2)Matthews, Lucy M. (2.3, 5.2, 7.10, 8.3)Matthews, Ryan L. (2.3, 5.2)Mayer, Abby (2.3)Mayer, James Mark (2.3, 4.3, 10.10)Mayo, Michael (3.5, 5.6)McAlexander, Brandon (10.1)McCarthy, Shannon (10.4)McDonald, Rachel I. (5.4)McDonald, Robert E. (3.7, 4.10, 7.2,
8.9, 9.3, 10.2)McDougal, Elizabeth (2.9)McDowell, Nathan (9.5)McEntee, Wendy Barnes (1.3, 3.2)McKenzie, Russell W. (1.8)McLellan, Melinda Andrews (10.5)McLeod, Bryan T. (2.10, 8.5)McMullan, Kylie (5.2)Mead, James (5.7)Melancon, Joanna (9.7)Mello, John (7.6)Menon, Mohan (3.5)Mense, Lauren K. (9.1)Meyer, Tracy (1.10, 2.10)Miles, D. Anthony (7.9)Milewicz, Chad (9.9)Minor, Michael S. (9.1, 10.1)Minton, Elizabeth (1.10)Mishra, Sanjay (10.1)Mobley, Mary F. (5.5, 7.10)Mobley, Michael C. (5.5)Mohan, Mayoor (2.10)Moradi, Masoud (5.6)Morgan, Ashley (4.1)Moriuchi, Emi (1.6)Morrison, Stacey (5.2)Mourey, James A. (10.6)Mueller, Steven (3.2)Muhonen, Timo (3.1)Muk, Alexander (2.1, 10.9)Mukherjee, Amaradri (5.9)Mukherjee, Atmadeep (5.9)Mulki, Jay (8.10)Mullen, Linda (7.2)
Murphy, Ann B. (3.5)Murshed, Feisal (2.3)Murthy, Rajendran S. (1.10, 8.9, 9.7)Musgrove, Carolyn F. (5.8, 8.5)Myers, Susan (3.4)
N
Naaz, Ishrat (9.9)Nasif, Nese (1.8)Nath, Suhina (9.9)Neale, Larry (1.10, 2.10)Nelson, Noelle M. (5.4)Newman, Christopher L. (7.9, 10.4)Ngamsiriudom, Waros (3.5)Nguyen, Binh (9.4)Nicholls, Jeananne (7.5)Nichols, Bridget (5.9)Noble, Stephanie (8.9)Noel, Hayden (10.1)Nowlin, Edward L. (1.2)
O
Onel, Naz (5.4, 7.10, 8.2)Ozcan, Timucin (5.4)Ozkan-Tektas, Oznur (5.9)
P
Paci, Andrea (5.6)Pandey, Neeraj (9.4)Pangarkar, Aniruddha (10.8)Park, Heejung (8.5)Park, Narang (8.5)Parmer, Lucinda L. (8.3)Patino, Anthony (2.4, 3.4, 7.3) Pedada, Kiran (3.7)Pelletier, Mark J. (1.1, 2.10, 3.9, 9.3,
10.4)Peng, Yi (1.5)Persinger, Elif S. (1.6)Pham, Ngoc (1.9, 8.4, 10.1)Phifer, Benjamin (10.6)Philhours, Melodie (7.6)Phillips, Melodie (4.9)Pitt, Leyland (3.3)Pitta, Dennis (5.10)Poehlman, T. Andrew (4.5, 8.6, 9.5,
10.6)Poujol, F. Juliet (4.4)Powell, Adam (8.3)Prejean, Candace (9.6)Preston, Teresa (1.7, 8.7)
Q
Qi, Ji (4.1, 5.8)Quammen, Robecca L. (8.7)
R
Raajpoot, Nusser (4.3)Ramnarayan, Sujata (7.5)Rao, Vithala (1.1)Raska, David (5.9)Rawal, Monika (5.8, 9.8)Reams, Russell (7.5, 8.7)Reisenwitz, Timothy H. (3.2)Reshadi, Farnoush (7.8)Rew, DongJun (9.1)Richardson-Greenfield, Pam (9.8)Richey, Jr., Robert (4.1)Ritz, Wendy (1.10, 9.10)Robertson, Jeandri (3.3, 5.2)Robles-Avila, Sergio E. (4.6, 8.4)Rocco, Richard A. (8.10)Rodriguez, Darlene Xiomara (2.2)Rodriguez, Tamara (1.1)Rodríguez, Pablo Gutiérrez (1.5)Roe, Brittany (3.4)Rogers, Hudson (3.5)Rohm, Andrew J. (1.1)Rostami, Mohammad Amin (7.5)Roy, Don (7.3)Russell, Tessah (3.8)Rutherford, Brian (4.10)Rutherford, Jana (8.8)Rynarzewska, Ania I. (5.4, 7.9)
S
Saavedra, José Luis (5.8, 7.6, 9.8)Saint Clair, Julain (1.1)Sams, Doreen (3.6, 8.1)Santaella, Monica (8.10)Santiago, Melanie (3.8)Sarkar, Sudipto (7.6, 8.4)Sarofim, Samer (2.10, 3.1, 4.7, 8.7)Sashittal, Hemant C. (9.7)Savitskie, Katrina (2.3)Schaller, Tracey King (9.10)Sears, Donna (2.10)Seaton, Terrell (7.9)Sen, Sandipan (2.3, 3.8, 8.10)Senyuz, Aysu (10.3)Severing, Colin J. (9.9)Shanahan, Kevin J. (3.10, 8.1, 9.3)Shen, Feng (7.9)Shi, Xinyan (10.5)Shrestha, Sulochana (9.6)Sihi, Debika (10.9)Simkins, Travis (4.2)Singh, Praveen (7.5)Sisk, Jasmine (3.3)Smith, Rachel K. (1.2, 2.7, 4.3)Smith, Ronn J. (5.9)Som, Anirban (2.8)Song, In Jung (8.5)Song, Youngok (10.6)Spence, Gabriella (10.7)
47
Srivastava, Raj (2.2)Steen, Julie (10.10)Stein, Randy B. (4.5)Stevens, Jennifer L. (9.7)Stewart, Austin (9.1)Stuhler, Kristina (5.6, 7.8)Su, Lixun (7.8)Su, Lujun (9.1)Sullivan, Pauline (3.4)Swanson, Scott R. (7.4, 9.1, 10.10)Syrdal, Holly A. (2.9)
T
Taillon, Brian J. (1.3, 3.2)Tang, Chuanyi (7.8)Tanner, Emily (2.8, 7.8)Tanner, Jr., John F. (2.4, 2.8, 3.10, 4.4,
5.6, 7.10, 8.10, 9.10, 10.10)Tariq, Ayesha (1.7)Tatara, Jennifer H. (4.2)Thomas, Ashley M. (7.9)Thornton, Joseph (5.2)Tillman, Franklin (5.3, 10.7)Todd, Patricia (9.7)Topaloglu, Omer (1.5)Torres, Luis (10.10)Toteva, Irina (8.8)Totten, Jeff W. (1.8, 4.7, 9.6)Townsend, Alice (10.5)Tran, Anh Lan (9.5)Tran, Trang P. (3.8)Tripathi, Avinash (9.4)Trisler, Stacy (9.10)
Tuominen, Sasu (3.1)Tyagi, Sandeep (7.5)
U
Ulu, Sevincgul (5.7)Underwood, James (8.10)Uslay, Can (5.7)
V
Van Riper, Silvia (3.7, 10.4)VanMeter, Rebecca (9.10, 10.7)Vasquez-Parraga, Arturo Z. (1.9, 3.9,
4.6, 7.6, 8.4, 9.6, 10.1)Velasco, Franklin (7.6)Villarreal, Ricardo (1.5)Vincent, Leslie (10.7)
W
Wachter, Kathy (5.7)Waites, Stacie (10.3)Walker, Doug (1.2)Walsh, Michael F. (9.1)Wang, Wei (3.4)Wang, Ze (2.8)Ward, Cheryl B. (2.3, 5.2)Weathers, P. Daniel (10.6)Wei, Shuqin (4.8, 10.5)Whalen, D. Joel (1.10, 2.10, 7.10, 8.10,
9.10, 10.10)Wilder, Kelly (3.9)Wilkerson, Zach (3.1)
Williams, Lawrence E. (8.6)Wilson, R. Dale (5.6)Wolfe, Jared (8.5, 10.2)Woodham, Omar (4.8, 8.9)Woodroof, Parker J. (2.5, 7.10)Wooldridge, Barbara Ross (5.10, 7.10)Wright, Judith (10.10)Wu, Shuang (10.9)
X
Xu, Chunhao (3.8)
Y
Yaoyuneyong, Gallayanee S. (3.4)Yeniyurt, Sengun (5.7)Yoo, Jaewon (9.4)Young, Allison (2.5)
Z
Zhang, Chi (3.6)Zhang, Harry (7.8)Zhang, Jingbo (10.2)Zhang, Junzhou (1.5)Zhang, Shuoyang (2.1)Zhou, Wenkai (1.9)
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4 INCH INSIDE POCKET TO GO HERE
Front cover designed by Kate Riedel, a Ball State University junior majoring in Graphic Arts and
business administration minor. Her most recent internship was a graphic designer for Madison
County Chamber. Kate is passionate about communicating and marketing through graphic arts and
after graduation plans on pursuing a career where she can put those passions into action for the
advancement of a business. She can be contacted at [email protected].
Back cover designed by Courtney Cooper, a Ball State University Senior majoring in Marketing
and Business Administration. She is the Vice President of Branding for the Ball State chapter of the
American Marketing Association, and President of Moov Media, a student run social media marketing
agency that works with over 30 companies nationwide. Courtney plans on pursuing digital marketing
post-graduation. She can be contacted at [email protected].