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Social Media Is Not FreeSocial Media Is Not FreeBut It Can Help You Grow You BusinessBut It Can Help You Grow You Business
Part 3Part 3YouTube - TwitterYouTube - Twitter
September 16, 2011September 16, 2011Presented by
Mike Dardano, Marketing Executive, BuzzPotentialKish Melwani, Team Leader, ServiceByte
Basic forms of Social Media – Part 3 Basic forms of Social Media – Part 3
•YouTube
Social Media Is Not FreeBut It Can Help You Grow Your Business
• Have a marketing plan
• Where does video fit into your plan?
• What Is Your Unique Value Proposition?
• How will the video capture that?
• Is your business video friendly?
• Can you tell a story?
Social Media Is Not FreeBut It Can Help You Grow Your Business
• Have a budget
• Do it yourself or use an expert?
• Is your business video friendly?
• Helps with SEO
• Easy to post on your site
Social Media Is Not FreeBut It Can Help You Grow Your Business
• Why Video?
• Creativity
• Product or service demo
• Engage, Educate, Entertain
• Capture your presentations
• Special Events
Social Media Is Not FreeBut It Can Help You Grow Your Business
• You are star
• Keep it short, tight and relevant
• No hard sell
• Watch your audio
• Watch your lighting
• No shaking
Social Media Is Not FreeBut It Can Help You Grow Your Business
Importance of Audio
Social Media Is Not FreeBut It Can Help You Grow Your Business
Social Media Is Not FreeBut It Can Help You Grow Your Business
Social Media Is Not FreeBut It Can Help You Grow Your Business
Let’s check out some sample videos
• http://www.reelseo.com/web-videos-that-suck/
• http://www.youtube.com/user/THEGYMArmonk
• http://www.youtube.com/user/Cocommunications
Social Media Is Not FreeBut It Can Help You Grow Your Business
Social Media Is Not FreeBut It Can Help You Grow Your Business
What is Twitter?
The world’s
biggestchat room.
Social Media Is Not FreeBut It Can Help You Grow Your Business
Twitter 101
Social Media Is Not FreeBut It Can Help You Grow Your Business
Twitter 101
140 character limit # is a trending topic @ direct tweet Retweet to share something already
said
Social Media Is Not FreeBut It Can Help You Grow Your Business
Twitter 101
140
Social Media Is Not FreeBut It Can Help You Grow Your Business
Twitter 101
#
Social Media Is Not FreeBut It Can Help You Grow Your Business
Twitter 101
@
Social Media Is Not FreeBut It Can Help You Grow Your Business
How can Twitter grow my business?
• Update your followers (news)• Share valuable information (tips, ideas)• Ask followers to contribute (suggestions, polls)• Look for leads (what others say)
Social Media Is Not FreeBut It Can Help You Grow Your Business
How can Twitter grow my business?
a. Update your followers
Prudential River Towns REOpen house at 145 main street – 4 bedrooms.
Scott CameraCanon releases its first 28 megapixel camera
Social Media Is Not FreeBut It Can Help You Grow Your Business
How can Twitter grow my business?
a. Share valuable information
Manzer’s LandscapeKeep your lawn healthy by liming it now.
Lynne Darlington - voiceoverSee why a bad voice can ruin a whole video http://bit.ly/4g6Lk
Suzanne Welch – Real EstateMortgage rates are at an all time low – 3.5%
Social Media Is Not FreeBut It Can Help You Grow Your Business
How can Twitter grow my business?
a. Ask followers to contribute
Peekskill CelebrationTweet your response: Which do you preferat next year’s event: cotton candy or fried oreos?
Joan Sirefman – Video e-mailsWhich industry do you want us to have a video template for next?
Social Media Is Not FreeBut It Can Help You Grow Your Business
How can Twitter grow my business?
a. Look for leads
SOMEONEOssining municipal is looking for an architect to design a new building
SOMEONELooking to move to Croton. Wonder how the schools and houses are.
SOMEONEI need a better way to advertise this product the classic way. Wonder if the phone book will still work
Social Media Is Not FreeBut It Can Help You Grow Your Business
Summary• Have A Plan
• YouTube - Engage, Educate, Entertain
• YouTube - Talk to an expert
• Twitter - Update your followers (news)
• Twitter - Share valuable information (tips, ideas)
• Twitter - Ask followers to contribute (suggestions, polls)
• Twitter - Look for leads (what others say)
Social Media Is Not FreeBut It Can Help You Grow Your Business
