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Hunters for Cannes Lions 2010 Winners for Film/Titanium/Film Craft

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57th Cannes Lions International Advertising Festival 20-26 June 2010, Cannes, France.

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Page 2: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft
Page 3: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

57th Cannes Lions International Advertising Festival20-26 June 2010, Cannes, France.

The International Advertising Festival - Cannes Lions - is the world's biggest celebration of creativity in communications. As the most prestigious international annual advertising awards, over 22,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative film, film craft, print, outdoor, interactive, radio, design, sales promo & activation and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 6.000 delegates from 90 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

Page 4: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft
Page 5: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft
Page 6: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

The Man Your Man Could SmellLike

Industry: House, Garden & PetsMedia: TV & CinemaMarket: United StatesLanguage: English

Brand: Old SpiceAgency: Wieden + Kennedy, Portland,CO, United StatesExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Eric Baldwin, Jason BagleyCopywriter: Craig Allen, Eric KallmanArt Director: Craig Allen, Eric KallmanDirector: Tom Kuntz

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Grand PrixFilm

Page 11: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Inheritance Industry: Automotive & ServicesMedia: TV & CinemaMarket: Spain

Brand: Car OneAgency: Leo Burnett Inc., BuenosAires, ArgentinaChief Creative Officer: Pablo Capara, SetoOlivieriCreative Director: Carmelo Maselli, LuisSanchez ZinnyCopywriter: Luis Sanchez ZinnyArt Director: Carmelo MaselliDirector: Augusto Giménez Zapiola

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GoldFilm

Page 12: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Crying Industry: Culture, Recreation & SportMedia: TV & CinemaLanguage: Spanish

Brand: Argentina New CinemaAgency: Conill, Torrance, CA, United StatesChief Creative Officer: Pablo BuffagniCreative Director: Mario GranaturCopywriter: Abel Gonzalez, BenjaminLevy, Jessica Cuevas, Pablo BuffagniArt Director: Hernán Ibañez, MartinDonovan, Rob Casillas, Tony Rhi, VeronicaElizondoDirector: Francisco D'Amorim Lima, SebastianLeda

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GoldFilm

Page 13: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Wardrobe/Closet (English subt)Never underestimate the power of a greatstory

Industry: Media & PublishingMedia: TV & CinemaPublished: Sep., 2009Market: FranceLanguage: French

Brand: Canal+Agency: BETC EURO RSCG, Paris, FranceExecutive Creative Director: StéphaneXibérrasCreative Director: Stéphane XibérrasCopywriter: Jean-Christophe RoyerArt Director: Eric AstorgueDirector: Matthijs van Heijningen, MatthijsvanHeijningen

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GoldFilm

Page 17: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Space MonkeyIt's not a planet. It's our home

Industry: Public interest & Non-profitMedia: TV & CinemaLanguage: English

Brand: World Wildlife Fund (WWF)Agency: Leo Burnett, Sydney, NSW, AustraliaExecutive Creative Director: Andy Dilallo, JayBenjaminCopywriter: Andy Dilallo, JayBenjamin, Kieran Antill, Michael CanningArt Director: Andy Dilallo, JayBenjamin, Kieran Antill, Michael CanningDirector: Steve Rogers

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GoldFilm

Page 18: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

SelinahHelp us provide us the treatment that can givesomeone a second chance

Industry: Public interest & Non-profitMedia: TV & CinemaPublished: Nov., 2009Market: South AfricaLanguage: English

Brand: Topsy FoundationAgency: Ogilvy, Johannesburg, South AfricaChief Creative Officer: Fran LuckinExecutive Creative Director: Gerry HumanCreative Director: Bridget Johnson, FranLuckinCopywriter: Stephanie van NiekerkArt Director: Robyn Bergmann, Vidette KayDirector: Kim Geldenhuys

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GoldFilm

Page 23: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Last Call Industry: Media & PublishingMedia: TV & Cinema

Brand: NBC UNIVERSAL GLOBALNETWORKS DEUTSCHLANDAgency: Jung von Matt,, Hamburg, GermanyExecutive Creative Director: MathiasStiller, Wolfgang SchneiderCreative Director: Andreas Henke, ChristianKroll, Peter GochtCopywriter: Andreas Henke, Peter GochtArt Director: Daniel Leverenz, Marius BellDirector: Chistian Mielmann

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GoldFilm

Page 33: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Different Scents for DifferentGents

Industry: House, Garden & PetsMedia: TV & Cinema

Brand: Old SpiceAgency: Wieden + Kennedy, Portland,CO, United StatesExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Eric Baldwin, Jason BagleyCopywriter: Craig Allen, Eric KallmanArt Director: Craig Allen, Eric KallmanDirector: Tom Kuntz

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SilverFilm

Page 34: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Kiss Industry: House, Garden & PetsMedia: TV & Cinema

Brand: Old SpiceAgency: Wieden + Kennedy, Portland,CO, United StatesExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Eric Baldwin, Jason BagleyCopywriter: Craig Allen, Eric KallmanArt Director: Craig Allen, Eric KallmanDirector: Tom Kuntz

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SilverFilm

Page 36: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Sword Industry: Automotive & ServicesMedia: TV & Cinema

Brand: Land RoverAgency: Y&R, New York City, NY, UnitedStatesExecutive Creative Director: IanReichenthal, Scott Vitrone, Tony GrangerCreative Director: Dan Morales, GrahamLang, Guillermo Vega, Icaro DoriaCopywriter: Brandon HendersonArt Director: Dan Treichel, Dan TriechelDirector: Jim Jenkins

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SilverFilm

Page 38: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Always A Woman Industry: Retail & DistributionMedia: TV & CinemaMarket: United KingdomLanguage: English

Brand: John LewisAgency: Adam & Eve, London(England), United KingdomChief Creative Officer: Ben PriestExecutive Creative Director: Ben PriestCreative Director: Ben Priest, BenTollett, Emer StampCopywriter: Ben Tollett, Emer Stamp, MattWoolner, Steve WiolandArt Director: Ben Tollett, Emer Stamp, MattWoolner, Steve WiolandDirector: Dougal Wilson

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SilverFilm

Page 46: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Bridge Industry: Financial & Legal servicesMedia: TV & Cinema

Brand: Muang Thai Life AssuranceAgency: JWT, Bangkok, ThailandChief Creative Officer: Pinit ChantaprateepExecutive Creative Director: PinitChantaprateepCreative Director: KittiphanPalmoke, Warawut KaennakhamCopywriter: Littichai Panitjaroen, WarawutKaennakhamArt Director: Kittiphan Palmoke, PeeravitPansuwanDirector: Thanonchai Sornsrivichai

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SilverFilm

Page 48: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Customer Service Industry: Public interest & Non-profitMedia: TV & Cinema

Brand: American Legacy FoundationAgency: Arnold, Boston, MA, United StatesChief Creative Officer: Pete FavatCreative Director: John Kearse, MegSiegal, Pete FavatCopywriter: Gregg Nelson, Will ChamblissArt Director: Eric Stephenson, Rob KottkampDirector: Henry-Alex Rubin

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SilverFilm

Page 49: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Lecture Hall Industry: Public interest & Non-profitMedia: TV & Cinema

Brand: American Legacy FoundationAgency: Arnold, Boston, MA, United StatesChief Creative Officer: Pete FavatCreative Director: John Kearse, MegSiegal, Pete FavatCopywriter: Gregg Nelson, Will ChamblissArt Director: Eric Stephenson, Rob KottkampDirector: Henry-Alex Rubin

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SilverFilm

Page 50: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Big Business Industry: Public interest & Non-profitMedia: TV & Cinema

Brand: American Legacy FoundationAgency: Arnold, Boston, MA, United StatesChief Creative Officer: Pete FavatCreative Director: John Kearse, MegSiegal, Pete FavatCopywriter: Gregg Nelson, Will ChamblissArt Director: Eric Stephenson, Rob KottkampDirector: Henry-Alex Rubin

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SilverFilm

Page 51: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

PR Industry: Public interest & Non-profitMedia: TV & Cinema

Brand: American Legacy FoundationAgency: Arnold, Boston, MA, United StatesChief Creative Officer: Pete FavatCreative Director: John Kearse, MegSiegal, Pete FavatCopywriter: Gregg Nelson, Will ChamblissArt Director: Eric Stephenson, Rob KottkampDirector: Henry-Alex Rubin

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SilverFilm

Page 52: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Problem Solving Industry: Public interest & Non-profitMedia: TV & Cinema

Brand: American Legacy FoundationAgency: Arnold, Boston, MA, United StatesChief Creative Officer: Pete FavatCreative Director: John Kearse, MegSiegal, Pete FavatCopywriter: Gregg Nelson, Will ChamblissArt Director: Eric Stephenson, Rob KottkampDirector: Henry-Alex Rubin

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SilverFilm

Page 53: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Goodnight, Travel Well Industry: Media & PublishingMedia: TV & Cinema

Brand: MTVAgency: Colman Rasic Carrasco, Sydney,NSW, AustraliaExecutive Creative Director: DejanRasic, Rebecca CarrascoCreative Director: Dejan Rasic, RebeccaCarrascoCopywriter: Dejan Rasic, Rebecca CarrascoArt Director: Dejan Rasic, Rebecca CarrascoDirector: David Slade

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SilverFilm

Page 62: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

The CheckCadbury. Give Into Pleasure.

Industry: Confectionery & SnacksMedia: TV & CinemaLanguage: Spanish

Brand: CadburyAgency: Saatchi & Saatchi, BuenosAires, ArgentinaExecutive Creative Director: MarianoSerkin, Maxi ItzkoffCreative Director: Diego MedvedockyCopywriter: Carolina Morano, CharlieLanús, Laura SerenoArt Director: Juan Pedro PorcaroDirector: Nico & Martin

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BronzeFilm

Page 63: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

You're Right Industry: Confectionery & SnacksMedia: TV & CinemaLanguage: Spanish

Brand: CadburyAgency: Saatchi & Saatchi, BuenosAires, ArgentinaExecutive Creative Director: MarianoSerkin, Maxi ItzkoffCreative Director: Diego MedvedockyCopywriter: Carolina Morano, CharlieLanús, Laura SerenoArt Director: Juan Pedro PorcaroDirector: Nico & Martin

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BronzeFilm

Page 67: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Leak Industry: Alcoholic drinksMedia: TV & Cinema

Brand: TooheysAgency: Saatchi & Saatchi, Sydney,NSW, AustraliaExecutive Creative Director: Steve BackCreative Director: Dave BowmanCopywriter: James Ross-Edwards, JohnMcKelvey, SouthpawArt Director: Peter Galmes, SouthpawDirector: Justin Kurzel

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BronzeFilm

Page 68: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Nana Industry: Alcoholic drinksMedia: TV & Cinema

Brand: TooheysAgency: Saatchi & Saatchi, Sydney,NSW, AustraliaExecutive Creative Director: Steve BackCreative Director: Dave BowmanCopywriter: James Ross-Edwards, JohnMcKelvey, SouthpawArt Director: Peter Galmes, SouthpawDirector: Justin Kurzel

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BronzeFilm

Page 69: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

SMS Industry: Alcoholic drinksMedia: TV & Cinema

Brand: TooheysAgency: Saatchi & Saatchi, Sydney,NSW, AustraliaExecutive Creative Director: Steve BackCreative Director: Dave BowmanCopywriter: James Ross-Edwards, JohnMcKelvey, SouthpawArt Director: Peter Galmes, SouthpawDirector: Justin Kurzel

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BronzeFilm

Page 75: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

DestinyThe Power of Fragrance.

Industry: House, Garden & PetsMedia: TV & CinemaPublished: Jul., 2009Market: South AfricaLanguage: English

Brand: Axe/LynxAgency: Ponce, Buenos Aires, ArgentinaChief Creative Officer: Hernán PonceExecutive Creative Director: Hernan Ibarra-Puentes, Hernán Ponce, Walter AreggerCreative Director: Analia Rios, RicardoArmentanoCopywriter: Juan UreArt Director: Christian RosliDirector: Paul Hunter

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BronzeFilm

Page 76: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

O Pioneers! Industry: Apparel, Clothing & FootwearMedia: TV & Cinema

Brand: Levi'sAgency: Wieden + Kennedy, Portland,CO, United StatesChief Creative Officer: Dan WiedenExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Danielle Flagg, TylerWhisnandCopywriter: W/K FiveArt Director: W/K FiveDirector: M. Blash

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BronzeFilm

Page 80: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Broken Promises Industry: Electronics & Audio-VisualMedia: TV & Cinema

Brand: AppleAgency: TBWA, Los Angeles, CA, UnitedStatesChief Creative Officer: Duncan Milner, EricGrunbaumExecutive Creative Director: DuncanMilner, Eric GrunbaumCreative Director: Jason SperlingArt Director: Jamie ReillyDirector: Phil Morrison

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BronzeFilm

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Time Traveler Industry: Electronics & Audio-VisualMedia: TV & Cinema

Brand: AppleAgency: TBWA, Los Angeles, CA, UnitedStatesChief Creative Officer: Duncan Milner, EricGrunbaumExecutive Creative Director: DuncanMilner, Eric GrunbaumCreative Director: Jason SperlingArt Director: Jamie ReillyDirector: Phil Morrison

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BronzeFilm

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Legal Copy Industry: Electronics & Audio-VisualMedia: TV & Cinema

Brand: AppleAgency: TBWA, Los Angeles, CA, UnitedStatesChief Creative Officer: Duncan Milner, EricGrunbaumExecutive Creative Director: DuncanMilner, Eric GrunbaumCreative Director: Jason SperlingArt Director: Jamie ReillyDirector: Phil Morrison

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BronzeFilm

Page 84: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

We-Think-You're-Too-Young-To-Go-To-Sunny-Beach Test

Industry: Retail & DistributionMedia: TV & CinemaPublished: Aug., 2009Language: Danish

Brand: IKEAAgency: Hjaltelin, Stahl &Co., Copenhagen, DenmarkCreative Director: Nicolai StahlCopywriter: Nicolai StahlArt Director: Anne Sophie Leise-Hansen, Anne-Sophie Leise-Hansen, NicolaiStahl, Peter StrangeDirector: Joachim Back

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BronzeFilm

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Sexuality Industry: Professional & Public servicesMedia: TV & Cinema

Brand: Vancouver International Film FestivalAgency: TBWA, Vancouver, BC, CanadaCreative Director: Paul LittleCopywriter: Addie Gillespie, Jon MurrayArt Director: Addie Gillespie, JonMurray, Mark MizgalaDirector: Christopher Hutsul, The PerlorianBrothers, Tim Godsall

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BronzeFilm

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Subtitles Industry: Professional & Public servicesMedia: TV & Cinema

Brand: Vancouver International Film FestivalAgency: TBWA, Vancouver, BC, CanadaCreative Director: Paul LittleCopywriter: Addie Gillespie, Jon MurrayArt Director: Addie Gillespie, JonMurray, Mark MizgalaDirector: Christopher Hutsul, The PerlorianBrothers, Tim Godsall

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BronzeFilm

Page 98: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Rocky Industry: Media & PublishingMedia: TV & CinemaLanguage: Arabic

Brand: MelodyAgency: Leo Burnett, Cairo, EgyptExecutive Creative Director: MohamedHamdallaCreative Director: Hesham ElLabban, Hesham EllabbanCopywriter: Ashraf Badawy, MohamedHammadyArt Director: Ashraf BadawyDirector: Mohamed Hamdalla

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BronzeFilm

Page 99: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Titanic Industry: Media & PublishingMedia: TV & CinemaLanguage: Arabic

Brand: MelodyAgency: Leo Burnett, Cairo, EgyptExecutive Creative Director: MohamedHamdallaCreative Director: Hesham ElLabban, Hesham EllabbanCopywriter: Ashraf Badawy, MohamedHammadyArt Director: Ashraf BadawyDirector: Mohamed Hamdalla

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BronzeFilm

Page 100: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Dances with Wolves Industry: Media & PublishingMedia: TV & CinemaLanguage: Arabic

Brand: MelodyAgency: Leo Burnett, Cairo, EgyptExecutive Creative Director: MohamedHamdallaCreative Director: Hesham ElLabban, Hesham EllabbanCopywriter: Ashraf Badawy, MohamedHammadyArt Director: Ashraf BadawyDirector: Mohamed Hamdalla

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BronzeFilm

Page 101: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Brave Heart Industry: Media & PublishingMedia: TV & CinemaLanguage: Arabic

Brand: MelodyAgency: Leo Burnett, Cairo, EgyptExecutive Creative Director: MohamedHamdallaCreative Director: Hesham ElLabban, Hesham EllabbanCopywriter: Ashraf Badawy, MohamedHammadyArt Director: Ashraf BadawyDirector: Mohamed Hamdalla

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BronzeFilm

Page 102: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Seven Industry: Media & PublishingMedia: TV & CinemaLanguage: Arabic

Brand: MelodyAgency: Leo Burnett, Cairo, EgyptExecutive Creative Director: MohamedHamdallaCreative Director: Hesham ElLabban, Hesham EllabbanCopywriter: Ashraf Badawy, MohamedHammadyArt Director: Ashraf BadawyDirector: Mohamed Hamdalla

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BronzeFilm

Page 107: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Pony Industry: Financial & Legal servicesMedia: TV & Cinema

Brand: GMACAgency: BBH, New York City, NY, UnitedStatesChief Creative Officer: Kevin RoddyExecutive Creative Director: RobertRasmussenCreative Director: Kevin DoyleCopywriter: Jared Elms, Tim GeogheganArt Director: Caprice Yu, Steve PeckDirector: Hank Perlman

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BronzeFilm

Page 108: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Truck Industry: Financial & Legal servicesMedia: TV & Cinema

Brand: GMACAgency: BBH, New York City, NY, UnitedStatesChief Creative Officer: Kevin RoddyExecutive Creative Director: RobertRasmussenCreative Director: Kevin DoyleCopywriter: Jared Elms, Tim GeogheganArt Director: Caprice Yu, Steve PeckDirector: Hank Perlman

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BronzeFilm

Page 120: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Goldspots A-Team Industry: Professional & Public servicesMedia: TV & Cinema

Brand: OrangeAgency: Fallon, London (England), UnitedKingdomChief Creative Officer: Richard FlinthamExecutive Creative Director: Richard FlinthamCreative Director: Graham Storey, PhilCockrellCopywriter: Graham Storey, Phil CockrellArt Director: Graham Storey, Phil CockrellDirector: Joe Carnahan

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BronzeFilm

Page 121: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Give It A Pounder, Unicorn Industry: Electronics & Audio-VisualMedia: TV & Cinema

Brand: LGAgency: Y&R, New York City, NY, UnitedStatesChief Creative Officer: Ian Reichenthal, ScottVitroneExecutive Creative Director: IanReichenthal, Scott VitroneCreative Director: Darren Moran, JeffBlouin, John Battle, Sean BroughtonCopywriter: John Battle, Tara LawallArt Director: Evan Benedetto, JanJaworski, Jeff BlouinDirector: Ulf Johnansson

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BronzeFilm

Page 122: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Give It A Pounder, Locker Room Industry: Electronics & Audio-VisualMedia: TV & Cinema

Brand: LGAgency: Y&R, New York City, NY, UnitedStatesChief Creative Officer: Ian Reichenthal, ScottVitroneExecutive Creative Director: IanReichenthal, Scott VitroneCreative Director: Darren Moran, JeffBlouin, John Battle, Sean BroughtonCopywriter: John Battle, Tara LawallArt Director: Evan Benedetto, JanJaworski, Jeff BlouinDirector: Ulf Johnansson

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BronzeFilm

Page 123: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Give It A Pounder, Catfight Industry: Electronics & Audio-VisualMedia: TV & Cinema

Brand: LGAgency: Y&R, New York City, NY, UnitedStatesChief Creative Officer: Ian Reichenthal, ScottVitroneExecutive Creative Director: IanReichenthal, Scott VitroneCreative Director: Darren Moran, JeffBlouin, John Battle, Sean BroughtonCopywriter: John Battle, Tara LawallArt Director: Evan Benedetto, JanJaworski, Jeff BlouinDirector: Ulf Johnansson

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BronzeFilm

Page 124: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Give It A Pounder, Angry Industry: Electronics & Audio-VisualMedia: TV & Cinema

Brand: LGAgency: Y&R, New York City, NY, UnitedStatesChief Creative Officer: Ian Reichenthal, ScottVitroneExecutive Creative Director: IanReichenthal, Scott VitroneCreative Director: Darren Moran, JeffBlouin, John Battle, Sean BroughtonCopywriter: John Battle, Tara LawallArt Director: Evan Benedetto, JanJaworski, Jeff BlouinDirector: Ulf Johnansson

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BronzeFilm

Page 135: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Tabletrick Industry: Automotive & ServicesMedia: TV & Cinema

Brand: Bayerische Motoren WerkeAktiengesellschaftAgency: Serviceplan, Munich, GermanyChief Creative Officer: Alexander SchillExecutive Creative Director: Matthias HarbeckCreative Director: Oliver PalmerCopywriter: Oliver PalmerArt Director: Jutta Steinberger, ThereseStüsselDirector: Hondo Ratkovic, Max Nüchtern

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BronzeFilm

Page 139: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Piano Staircase Industry: Automotive & ServicesMedia: TV & Cinema

Brand: VolkswagenAgency: DDB, Stockholm, SwedenChief Creative Officer: Andreas DahlqvistCreative Director: Andreas DahlqvistCopywriter: Martin LundgrenArt Director: Simon HigbyDirector: Martin Lundgren, PatrikSundberg, Simon Higby, Simon Mogren

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BronzeFilm

Page 140: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

The Fun Theory Industry: Automotive & ServicesMedia: Promotion & Event

Brand: VolkswagenAgency: DDB, Stockholm, SwedenChief Creative Officer: Andreas DahlqvistCreative Director: Andreas DahlqvistCopywriter: Martin LundgrenArt Director: Simon HigbyDirector: Martin Lundgren, PatrikSundberg, Simon Higby, Simon Mogren

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BronzeFilm

Page 141: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

World's Deepest Bin Industry: Automotive & ServicesMedia: TV & Cinema

Brand: VolkswagenAgency: DDB, Stockholm, SwedenChief Creative Officer: Andreas DahlqvistCreative Director: Andreas DahlqvistCopywriter: Martin LundgrenArt Director: Simon HigbyDirector: Martin Lundgren, PatrikSundberg, Simon Higby, Simon Mogren

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BronzeFilm

Page 142: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Planemob Industry: Transport & TourismMedia: Ambient & InteractivePublished: Mar., 2010Market: GermanyLanguage: German

Brand: GermanwingsAgency: Lukas LindemannRosinski, Hamburg, GermanyChief Creative Officer: ArnoLindemann, Bernhard LukasExecutive Creative Director: ArnoLindemann, Bernhard LukasCreative Director: Arno Lindemann, BernhardLukasCopywriter: Jan Hoffmeister, Tim EsserArt Director: Michael Mackens

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BronzeFilm

Page 143: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Beauty Sleep Industry: Transport & TourismMedia: TV & Cinema

Brand: VirginAgency: Y&R, New York City, NY, UnitedStatesExecutive Creative Director: IanReichenthal, Ian Riechenthal, MikeWente, Scott VitroneCreative Director: Guillermo Vega, Icaro DoriaCopywriter: Brandon HendersonArt Director: Dan Treichel, Daniel TriechelDirector: Jim Jenkins

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BronzeFilm

Page 144: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Becoming Industry: Transport & TourismMedia: TV & Cinema

Brand: VirginAgency: Y&R, New York City, NY, UnitedStatesExecutive Creative Director: IanReichenthal, Ian Riechenthal, MikeWente, Scott VitroneCreative Director: Guillermo Vega, Icaro DoriaCopywriter: Brandon HendersonArt Director: Dan Treichel, Daniel TriechelDirector: Jim Jenkins

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BronzeFilm

Page 145: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Impatient Industry: Transport & TourismMedia: TV & Cinema

Brand: VirginAgency: Y&R, New York City, NY, UnitedStatesExecutive Creative Director: IanReichenthal, Ian Riechenthal, MikeWente, Scott VitroneCreative Director: Guillermo Vega, Icaro DoriaCopywriter: Brandon HendersonArt Director: Dan Treichel, Daniel TriechelDirector: Jim Jenkins

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BronzeFilm

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Livestrong Integrated Campaign Industry: Public interest & Non-profitMedia: Ambient & Interactive

Brand: NikeAgency: Wieden + Kennedy, Portland,CO, United StatesExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Danielle Flagg, TylerWhisnandCopywriter: Karl Lieberman, Marco KayeArt Director: Adam Heathcott, ChrisHutchinson, James Moslander, RyanO'RourkeDirector: Alex Barwick, Daniel Sheniak, FrankBudgen

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Grand PrixTitanium & Integrated

Page 154: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Twelpforce Industry: Retail & DistributionMedia: Miscellaneous

Brand: Best BuyAgency: Crispin Porter + Bogusky, Boulder,CO, United StatesChief Creative Officer: Andrew Keller, JeffBenjamin, Rob ReillyExecutive Creative Director: Jeff BenjaminCreative Director: DJ Pierce, Evan Fry, JustinEbertCopywriter: David Littlejohn, JustinEbert, Tom PettusArt Director: DJ Pierce, DavidBrownlow, David Gonsalves, Kat StreetDirector: Henry-Alex Rubin, Matt Walsh

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Grand PrixTitanium & Integrated

Page 158: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Replay Industry: Non-alcoholic drinksMedia: Miscellaneous

Brand: GatoradeAgency: TBWA, Los Angeles, CA, UnitedStatesChief Creative Officer: Rob SchwartzExecutive Creative Director: Jimmy SmithCreative Director: Brent Anderson, SteveHowardCopywriter: Adam Nowak, BrentAnderson, Steve HowardArt Director: Katie Meza, Peter ReidDirector: Kris Belman, Scott Balcerek, V.Scott Balcerek

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GoldTitanium & Integrated

Page 162: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Pee In The Shower Industry: Public interest & Non-profitMedia: Promotion & Event

Brand: Sos Atlantic Forest FoundationAgency: Saatchi & Saatchi, São Paulo, BrazilCreative Director: Alexandre Soares, EduardoLima, Fábio Fernandes, Fábio SimõesCopywriter: Eduardo LimaArt Director: Henrique Lima, JoaoLinneu, Julio Zukerman, Marco Brito, MichelNeuhausPhotography: André Faccioli

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SilverTitanium & Integrated

Page 168: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Brand Journalism Industry: Electronics & Audio-VisualMedia: Promotion & Event

Brand: MicrosoftAgency: JWT, New York City, NY, UnitedStatesChief Creative Officer: GayleTroberman, Harvey Marco, Ty MontagueExecutive Creative Director: JustinCrawford, Walt ConnellyCreative Director: Jim Consolantis, Louis-Philippe TremblayDirector: Deana Singleto

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BronzeTitanium & Integrated

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The Gift Industry: Electronics & Audio-VisualMedia: TV & CinemaPublished: Mar., 2010Language: English

Brand: PhilipsAgency: DDB, London (England), UnitedKingdomExecutive Creative Director: DDB, NeilDawsonCreative Director: DDB, Jeremy Craigen, NeilDawsonCopywriter: DDB, Sam OliverArt Director: DDB, Shishir PatelDirector: Carl Erik Rinsch

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Grand PrixFilm Craft

Page 175: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

A Peace of Mind Industry: Public interest & Non-profitMedia: TV & Cinema

Brand: Deutscher Tierschutzbund e. VAgency: Grey, Dusseldorf, GermanyChief Creative Officer: Per PedersenCreative Director: Moritz Grub, Regner LotzCopywriter: Moritz Grub, Regner LotzArt Director: Moritz Grub, Regner LotzDirector: Mathieu Mazzotti Colombo, MoritzGrub, Rica Jansen

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GoldFilm Craft

Page 176: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Going WestWhere Books Come To Life

Industry: Culture, Recreation & SportMedia: CyberLanguage: English

Brand: New Zealand Book CouncilAgency: BBDO, Auckland, New ZealandExecutive Creative Director: Nick WorthingtonCopywriter: Anne Boothroyd, LenCheeseman, Nick WorthingtonArt Director: Anne Boothroyd, LenCheeseman, Nick WorthingtonDirector: Andersen M Studio, Line, MartinAndersen

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GoldFilm Craft

Page 183: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

I'm Here Industry: Alcoholic drinksMedia: TV & Cinema

Brand: Absolut VodkaAgency: TBWA, New York City, NY, UnitedStatesChief Creative Officer: Mark FigliuloCreative Director: David Sundin, Ted PerssonCopywriter: Jesper Klarin, Kalle SöderquistArt Director: Jesper Klarin, Kalle SöderquistDirector: Anders Hallberg, Spike Jonze

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SilverFilm Craft

Page 184: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

The Man Your Man Could SmellLikeSmell Like A Man, Man.

Industry: House, Garden & PetsMedia: TV & CinemaMarket: United StatesLanguage: English

Brand: Old SpiceAgency: Wieden + Kennedy, Portland,CO, United StatesExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Eric Baldwin, Jason BagleyCopywriter: Craig Allen, Eric KallmanArt Director: Craig Allen, Eric KallmanDirector: Tom Kuntz

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SilverFilm Craft

Page 189: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Brave Heart Industry: Media & PublishingMedia: TV & CinemaLanguage: Arabic

Brand: MelodyAgency: Leo Burnett, Cairo, EgyptExecutive Creative Director: MohamedHamdallaCreative Director: Hesham ElLabban, Hesham EllabbanCopywriter: Ashraf Badawy, MohamedHammadyArt Director: Ashraf BadawyDirector: Mohamed Hamdalla

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SilverFilm Craft

Page 191: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Cat Sitter Industry: Automotive & ServicesMedia: TV & Cinema

Brand: Land RoverAgency: Y&R, New York City, NY, UnitedStatesExecutive Creative Director: IanReichenthal, Scott VitroneCreative Director: Dan Morales, GuillermoVerga, Icaro DoriaCopywriter: Brandon HendersonArt Director: Dan TreichelDirector: Jim Jenkins

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SilverFilm Craft

Page 192: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Sword Collector Industry: Automotive & ServicesMedia: TV & Cinema

Brand: Land RoverAgency: Y&R, New York City, NY, UnitedStatesExecutive Creative Director: IanReichenthal, Scott Vitrone, Tony GrangerCreative Director: Dan Morales, GrahamLang, Guillermo Vega, Icaro DoriaCopywriter: Brandon HendersonArt Director: Dan Treichel, Dan TriechelDirector: Jim Jenkins

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SilverFilm Craft

Page 202: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Wardrobe/Closet (English subt)Never underestimate the power of a greatstory

Industry: Media & PublishingMedia: TV & CinemaPublished: Sep., 2009Market: FranceLanguage: French

Brand: Canal+Agency: BETC EURO RSCG, Paris, FranceExecutive Creative Director: StéphaneXibérrasCreative Director: Stéphane XibérrasCopywriter: Jean-Christophe RoyerArt Director: Eric AstorgueDirector: Matthijs van Heijningen, MatthijsvanHeijningen

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BronzeFilm Craft

Page 204: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

SlapBecome Legendary

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaPublished: Oct., 2009Market: United States

Brand: JordanAgency: Wieden + Kennedy, New York City,NY, United StatesExecutive Creative Director: KevinProudfoot, Todd WaterburyCreative Director: Derek Barnes, KeithCartwrightCopywriter: Andy FergusonArt Director: Andy Ferguson, RicardoViramontesDirector: Rupert Sanders

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BronzeFilm Craft

Page 205: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Wardrobe/Closet (English subt)Never underestimate the power of a greatstory

Industry: Media & PublishingMedia: TV & CinemaPublished: Sep., 2009Market: FranceLanguage: French

Brand: Canal+Agency: BETC EURO RSCG, Paris, FranceExecutive Creative Director: StéphaneXibérrasCreative Director: Stéphane XibérrasCopywriter: Jean-Christophe RoyerArt Director: Eric AstorgueDirector: Matthijs van Heijningen, MatthijsvanHeijningen

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BronzeFilm Craft

Page 207: Hunters for Cannes Lions 2010  Winners for Film/Titanium/Film Craft

Human ChainJust Do It!

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaMarket: United StatesLanguage: English

Brand: NikeAgency: Wieden + Kennedy, Portland,CO, United StatesExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Alberto Ponte, Jeff WilliamsCopywriter: Jason BagleyArt Director: Ryan O’RourkeDirector: Brian Beletic

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BronzeFilm Craft