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EVENT DATES: : DECEMBER 4-8, 2017
LOCATION: BUDAPEST, HUNGARY
REGISTRATION DEADLINE: SEPTEMBER 15
BUSINESS FORUM & TRADE MISSION
HUNGARYB U S I N E S S F O R U M & T R A D E M I S S I O N
D E C E M B E R 4 - 8 , 2 0 1 7 | B U D A P E S T , H U N G A R Y
WWW.HUNGARYCONSULATLANTA.COM/TRADE-MISSION
Join UsDECEMBER 4-8, 2017 | BUDAPEST, HUNGARY
B U S I N E S S F O R U M & T R A D E M I S S I O N D E C E M B E R 4 - 8 , 2 0 1 7 | B U D A P E S T , H U N G A R Y
The Embassy of Hungary in Washington, D.C. and
the Honorary Consulate General of Hungary in
Atlanta, invite Georgia companies interested in
growing their business in Hungary and the CEE to
join us on a business forum and trade mission led by
Honorary Consul General & Foreign Economic
Counselor of Hungary, John E. Parkerson, Jr.
Meet and network with business leaders and
government officials and find new opportunities for
growth in Central and Eastern Europe.
AS PART OF THIS TRADEMISSION, PARTICIPANTS WILLHAVE OPPORTUNITIES TO:
Receive market specific business briefings by in-
country experts, government entities, and the
U.S. Commercial Service
Attend VIP receptions for business leaders and
other invitees
Participate in pre-arranged and customized B2B
meetings
Industry FocusB U S I N E S S F O R U M & T R A D E M I S S I O N D E C E M B E R 4 - 8 , 2 0 1 7 | B U D A P E S T , H U N G A R Y
FINANCIAL TECHNOLOGY &CYBERSECURITY
FinTech and Cyber Security are increasingly vital as
we advance technologically in our world, whether
business or national security. Both Georgia and
Hungary are leaders in their respective regions in
this industry sector.
MEDICAL DEVICES &HEALTH IT
Hungary and Georgia are known to be innovators in
medical devices and health information technology
advancements. Hungary has the most recipients of
Nobel Prizes per capita in Health Sciences, and
Georgia institutions are internationally recognized as
producing cutting edge technology in this field.
Why?B U S I N E S S F O R U M & T R A D E M I S S I O N D E C E M B E R 4 - 8 , 2 0 1 7 | B U D A P E S T , H U N G A R Y
GEORGIA HUNGARY
FINANCIAL TECHNOLOGY & CYBERSECURITY
70% of U.S. financial transactions pass through
Georgia. 115 information security companies in
Georgia, which generate 25 percent of the worldwide
security revenue market. Six of the 10 largest US
payment processing firms are Georgia-based, and
the top 50 Georgia-based FinTech companies
generate annual revenue of more than $72 billion.
Those FinTech companies have attracted more than
$208 million in investments, and 1570 jobs have
been created in Georgia’s FinTech sector since
2013.
Growing numbers of Hungarian financial institutions
are improving customer service by cooperating with
and learning from FinTechs as they start to
understand how FinTech can assist in overcoming
legacy technological and customer communication
issues. "The financial services industry has now
fully embraced FinTech to help drive change and
innovation. Activity ranges from partnering with
FinTechs startups, financing in-house incubators,
and deploying new solutions, to testing use cases in
areas like blockchain . . . " says Antal Kerekes, PwC
Hungary’s Technology Advisory Partner in a new
PwC report “Redrawing the lines: FinTech’s growing
influence on Financial Services.” New entrants find
a favorable competitive environment in FinTech.
Georgia serves as one of the nation’s elite
cybersecurity hubs, ranking 3rd in the nation for
information security. Cybersecurity generates more
than $4.7 billion in annual revenue, and over 115
cybersecurity firms call Georgia home. The Georgia
Cyber Innovation and Training Center, set to open in
2018, will be a $50 million state-owned facility
designed to promote modernization in cybersecurity
technology for private and public industries. Fort
Gordon, Georgia is home to Army Cyber Command,
the central post for all of the Army’s cybersecurity
operations. Georgia Tech has 11 labs and centers
dedicated to cybersecurity, with nearly 500
scientists, faculty and students involved in
cybersecurity research.
Hungary’s businesses recognize the challenges of
managing information and cybersecurity risks: with
the growth of information and communication
technology and relevant consumer electronics, there
is an increasing need to provide a safe cyber space
in everyday life. Recognizing these changes,
cybersecurity has become a key concern in
Hungary, and the country is fortunate to be in a
position to draw on its in-depth technical and IT-
related risk experts. Hungary also sees
cybersecurity as a national defense threat. With
continuously evolving cybersecurity threats, growing
numbers of Hungarian organizations, events and
regulatory requirements highlight the necessity for a
strong and secure cyber space, both in the private
and the public sectors.
Why?B U S I N E S S F O R U M & T R A D E M I S S I O N D E C E M B E R 4 - 8 , 2 0 1 7 | B U D A P E S T , H U N G A R Y
GEORGIA HUNGARY
MEDICAL DEVICES & HEALTH INFORMATION TECHNOLOGY
Georgia has a wealth of resources to design,
prototype, manufacture and test new medical device
products. 50% of Georgia’s life science companies
are medical devices and diagnostics, and 27% of the
state’s life science workforce are engaged in medical
devices and diagnostics.
Medical technology is one of Hungary’s most
traditional economic sectors. Medtech has seen
almost 100 years of widely acknowledged
innovation, highly specialized technical development
and notable exports to the global market. Hungarian
companies have achieved international recognition
with cutting edge products and technologies. A
growing number of domestic SMEs as well as
several international medtech producers take
advantage of Hungary’s favorable environment and
productive workforce. Today, 150 companies are
engaged in medical manufacturing in Hungary.
Georgia leads the US with more than 225 Health IT
companies, and Health IT accounts for
approximately 30,000 jobs in Georgia. Health IT
depends on a robust IT industry, and Metro Atlanta
ranks in the top five US markets for total bandwidth
and fiber access and two of the country’s largest
fiber routes – North/South and East/West – cross in
metro Atlanta.
As with Georgia, Hungary’s growing Health IT sector
depends on a robust IT industry. Hungary’s IT
sector, with a net turnover of about EUR 10 billion, is
one of the sectors creating the highest added value
in Hungary. The sector is in continuous and
dynamic evolution, as evidenced by the high number
of HIT companies that have sprung up in recent
years and the proportion of fast-growing software
and services exports. Innovative start-ups provide
an increasingly significant proportion of the HIT
industry, and Hungary pays particular attention to
fostering their global market successes, whether by
market introduction, product development, mentoring
or expanding their international connections.
AgendaB U S I N E S S F O R U M & T R A D E M I S S I O N D E C E M B E R 4 - 8 , 2 0 1 7 | B U D A P E S T , H U N G A R Y
1DAY 1 - DECEMBER 4Georgia business delegates check-in
hotel. VIP welcome reception &
dinner
2DAY 2 - DECEMBER 5Market business briefings by in-
country experts, government entities,
and the U.S. Commercial Service
3DAY 3 - DECEMBER 6B2B meetings & group dinner
4DAY 4 - DECEMBER 7Optional: B2B meetings, tour of
Budapest on your own, or departure
Honorary Consul General & Foreign Economic Counselor of Hungary
John E. Parkerson, Jr.
Tel: (404) 954-6970
www.hungaryconsulatlanta.com
U.S. Commercial Service Office | American Embassy - Budapest, Hungary
Éva Bősze
Tel: (+36 1) 475 4234
www.export.gov/hungary
InterContinental Budapest
Tel: (+36 1) 327 6333
www.budapest.intercontinental.com
Address:
Apaczai Csere Janos utca 12-14
Budapest, 1051, Hungary
Key Contacts
TENTATIVE AGENDA & ITINERARY
5DAY 5 - DECEMBER 8Departure
RegistrationB U S I N E S S F O R U M & T R A D E M I S S I O N D E C E M B E R 4 - 8 , 2 0 1 7 | B U D A P E S T , H U N G A R Y
COST
A $2,000 trade mission participation fee will be
assessed for each individual who attends the trade
mission. This fee, which is a flat rate, covers the cost
of group dinners, ground transportation to the group
meetings, hotel accommodations, meeting rooms for
briefings, trade mission marketing collateral, and
networking reception.
The registration deadline is Friday, September 15. If you wish to utilize the Gold Key Services, it is imperative for you to register as quickly as possible to enable the U.S. Commercial Service
staff to begin processing your application and
conduct the pre-screening interview.
A $500 non-refundable deposit is due no later than Wednesday, September 27, 2017, in order to
secure a spot on the trade mission. The $500
deposit will be applied towards the $2,000
participation fee. The remaining balance of the participation fee will be due Wednesday, October 18, 2017.
Please note the deadline to register for the Business Forum & Trade Mission is Friday, September 15.
To register, please visit www.hungaryconsulatlanta.com/trade-mission
If applying for Gold Key Services, once your trade mission registration is reviewed, we will begin the B2B match-
making process in coordination with the U.S. Commercial Service Office in Hungary.
For questions about registration, please contact John Parkerson at [email protected] or (404) 954-
6970.
Participants will be responsible for booking air travel
and ground transportation to/from the Budapest
airport and hotel.
The total participation fee, excluding Gold Key Services, is $2,000. If you plan to utilize the Gold
Key Services, please see next page for more
information. The Gold Key Service fee is in addition
to the trade mission participation fee.
Gold Key ServiceB U S I N E S S F O R U M & T R A D E M I S S I O N D E C E M B E R 4 - 8 , 2 0 1 7 | B U D A P E S T , H U N G A R Y
ABOUT
The most effective method of establishing a
successful business relationship with potential
agents, distributors or other strategic partners is to
demonstrate your willingness to travel to meet with
them overseas.
The U.S. Commercial Service will ensure that your
meetings are productive and informative
by arranging business meetings with pre-screened
representatives, importers, distributors,
manufacturers, professional associations,
government contacts, and/or licensing or joint
venture partners.
Spend your time doing what you do best - managing your company. Let the U.S. Commercial Service find, vet,
and arrange meetings with interested partners in a foreign market.
ELIGIBILITY
In order to utilize this service, you must be an
export-ready U.S. company seeking to export goods
or services of U.S. origin or that have at least 51%
U.S. content.
THE GOLD KEY MATCH-MAKING SERVICES OFFER:
Customized market and industry briefings with
our trade specialists
Timely and relevant market research
Appointments with prospective trade partners in
key industry sectors
Post-meeting debriefing with our trade specialists
and assistance in developing appropriate follow-
up strategies
Help with interpreter service and clerical support
PRICING
If payment is received by Wednesday, September27, 2017, current pricing is as follows:
$700 for SMEs (fewer than 500 employees)
$350 for SME first-time exporters
$2,300 for large companies (more than 500
employees)
The U.S. Commercial Service office will be
implementing a new price structure after this point;
therefore, any payment received after September27, will be charged based on the new Small
Business Administration’s (SBA) classification of a
business’ size which is dependent on the industry in
which the business operates (a company can
assess its official size classification at:
https://www.sba.gov/tools/size-standards-tool). And
prices will increase as follows:
Small $950
Medium $2,300
Large $3,400
Small = Company qualifies as ‘small business’ under
SBA’s size standards matched to the North
American Industry Classification System (NAICS)
Codes
Medium = Company does not qualify under SBA’s
size standards but has less than $1 billion in annual
revenue matched to NAICS
Large = Company does not qualify under SBA’s size
standards and has more than $1 billion in annual
revenue matched to NAICS
The deadline to pay for Gold Key Services
is Wednesday, October 18, 2017
