CUSTOMER EXPERIENCE

CX DRIVEN BY

DESIGNHung, Drawn & Quartered is all

about Customer Experience

HUNG, DRAWN & QUARTEREDInteractive Customer Experience

THE WORLD’S FIRST INTERACTIVE CUSTOMER EXPERIENCE PLATFORM

Building a profile beyond the demographic skeleton of a consumer is not easy. It would be wonderful to know their preferences and to get under the skin of who that person is and what makes them tick. Sports, foods, travel, spending…Imagine a video that allows consumers to make their own choices, seeing more relevant content along the way, whilst getting closer to your brand as a result. HDandQ’s content and technology platform captures every decision of every customer, during every interaction, empowering your marketing team and increasing the impact of every campaign.

Think you know how to compete in this digital era? Think again. Businesses everywhere are investing heavily in innovations that digitally tether customers to their brand – from mobile apps and mobile pay, to beacons, virtual or augmented reality, and artificial intelligence. Our architected CX platform has never been more important, as companies rush to deploy new digital ways for customers to engage and transact with them HDandQ has developed a unique interactive model to offer you lasting brand differentiation.

Paul Rees, Chief Product Officer

CUSTOMER INSIGHT

BRAND

When it comes to building a brand, the power of video is undeniable. They say ‘a picture is worth a thousand words’, but Forrester Research says that ‘a one-minute video is worth 1.8 million words’. Whether you buy into these figures or not, imagine the enhanced impact that interactive content will have. By enabling consumers to personalise their video experience it becomes a two-way conversation. Allow your customers to build a closer relationship with your brand through HDandQ’s interactive technology.

Customer experience has to be the number 1 priority of tomorrow’s brand strategies. Our technology allows you to engage with your prospects, customers and employees in meaningful ways. Whether through mobile or on a laptop we can empower your audiences to design and personalise their video interactions with the sole purpose of consolidating their relationship with your brand.

Cat Heckford, Customer Experience Officer

THE MOST SIGNIFICANT CHANGE TO VIDEO SINCE YOUTUBE

The way in which organisations deal with customers is one of the limited means that can differentiate and increase market share.The web offers a fantastic opportunity to improve customer experience at a reduced cost per transaction, and yet few have managed to successfully take advantage.HDandQ allows you to engage customers digitally, and interactively. By empowering them to make their own decisions, customers resolve their own issues without the need for agent assistance.Where the FAQ section fails to grab your customer’s interest our platform becomes your secret weapon in call centre deflection.

CALL CENTRE DEFLECTION

ENGAGE YOUR AUDIENCE IN A TWO-WAY DIGITAL CONVERSATION

Customers are smarter. They know more and expect more. While technologies as transformative as virtual reality, wearables, and cognitive solutions are available, few companies are using them to advance employee and customer experience. HDandQ’s portfolio is evolving around a primary idea; successfully executed CX strategy has the power not just to keep your customers satisfied and loyal, and therefore profitable, but to transform how they positively transact with your company. Being part of the so called millennials, the largest generation yet, we have observed the technology landscape for more than 15 years and as a result HDandQ was engineered - a vital building block of any company’s strategy on the way to a customer-obsessed business.

Morgan Marouani, Chief Operating Officer

SALES

As consumers have increasingly turned to online purchasing, the opportunity to engage and influence decisions has reduced. Tools, such as pop-up-chat allow you to offer the customer an opportunity to communicate with you in real time, should they want to, but there are limited ways of influencing the buying decisions that they make.Interactive video will guide your customer to the right products and services through their own choices, whilst maintaining your ability to impact what ends up in the shopping cart.

In the age of the customer, there is no excuse for failing to acknowledge the importance of good customer experience. Falling in line, many companies have begun to take strides to accomplish these goals, focusing mostly on improving digital experiences and their measurement. Here, at HDandQ, we are at the very heart of personalised CX – we understand your market and have developed what your audiences need.

Anna Marksén, VP of Sales - US & APAC

TRACK AND PROFILE YOUR VIEWERS

GIVE YOUR CUSTOMERS A NEW EXPERIENCE

Animation and videos have long been at the forefront for delivering information and appealing to target audiences. Unfortunately, one size does not fit all, and you are limited to specific demographics for any one piece of content – you will also have limited insight into how your audience reacts to the media, or at what point they disengage. By creating a layered interactive experience, you are

able to appeal to, and keep the attention of, a wider range of prospects; and you can create a two-way flow of information between yourself and the customer. HDandQ’s interactive platform not only tracks who is watching your video, but also the type of prospect they represent, the choices they make as they progress through the content and, ultimately, how they would prefer you to engage with

them. With this deeper understanding of who is watching and why, you are empowered to be smarter with the way you reach out to these prospects and can therefore utilise your marketing resources in a much more fine-tuned manner, with subsequently better results.

POOLE THE QUAY

TEL +44 (0) 20 7193 7082interactive@hdandq.co

HUNG, DRAWN & QUARTERED LIMITED

Jolliffe House, 32 West Street,

Poole, BH15 1LD

www.hdandq.co