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Crude and DESIGNED to
serve a SINGLE PURPOSE :
To prepare text, access stock market data, make mmmma i r - t r a v e l r e s e r v a t i o n
Keyword: REPETITION
C a p a b i l i t i e s extended b y
DEVELOPMENTS in information information information information p rocess ingprocess ingprocess ingprocess ing t e c h n o l o g y , i n
communicationcommunicationcommunicationcommunicationand by enhancement of the software –a variety of resources and functions
become accessible from a singlew o r k s t a t i o n
Indirect CONSEQUENCESCONSEQUENCESCONSEQUENCESCONSEQUENCES and
often unexpected EFFECTSEFFECTSEFFECTSEFFECTSon organizational relations and c o mm u n i c a t i o n p a r t n e r s
“When p e o p l e make
business CONTACT, even c o m p e t i t o r s , t h e y c a n ’ t A N T I C I P A T EA N T I C I P A T EA N T I C I P A T EA N T I C I P A T Eeverything, so an element of
T R U S T c o m e s i n ”
“’Traditional COOPERATIONbetween different professionals
had been reduced’-
in turns increasing demandson the concentrat i on, thus
c r e a t e d s t r e s ss t r e s ss t r e s ss t r e s s . ”
“ F a c e - t o - f a c e S O C I A L
INTERACTION decreased but
the technology was not able to
r e p l a c e h u m a n
c o mmu n i c a t i o n ”
“The degree of COLLECTIVE
INNOVATION within the work
communit ies decrease and
workp l ace in t e r ac t i on
b e c ame mo r e funct ional ”
ACKNOWLEDGE t h e
need for social interaction in w o r k c o m m u n i t i e s
CREATE opportunitiesopportunitiesopportunitiesopportunities for s o c i a l i n t e r a c t i o n
BE FLEXIBLE in al lowing
construction and reconstruction
o f s o c i a l s t r u c t u r e ss o c i a l s t r u c t u r e ss o c i a l s t r u c t u r e ss o c i a l s t r u c t u r e s
SUPPORT human networks
“REALIZE that even though nearly
a l l soc ia l interaction and
COMMUNICAT ION cou ldcou ldcou ldcou ld bebebebe
technology mediated, it does not m e a n i t s h o u l d b e ”