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HUAWEI TECHNOLOGIES CO., LTD.
Video Service Operation and Maintenance Learning Solution 2
Video
Video gradually become basic services
Video traffic continues to improve.
Video becomes intelligent and multi-screen
“Technology-centric” to “Experience-centric” reconstruction
FMC 2.0 = Fixed + Mobile + Content
Content and application provider Mobile network operators
Fixed-network operator
• Fixed broadband value monetization, “broadband + TV” drive the development of mobile services
• Direct purchase content or cooperate with CP/ radio and television
• Pay attention to broadband service, acquisition of fixed network
• The pipe value monetization, ”Mobile phone + video” drive broadband service
• Accelerate video content expanding, Self-built network/cooperate with operators
C Content
App.
M Mobile
Ultra-BB
F
Video Service Operation and Maintenance Learning Solution 3
Learning solution design
Principle Design Roadmap
Based on the competency domain Three competence domain (network, platform, and operations) matching video operations and maintenance
Hierarchical learning design The hierarchical competence improvement training (basic, intermediate, advanced, and special topic)
Various learning methods Online learning, classroom training, practice-based training and S-OJT
Carriers' Video Frame Video Competency Domain &Challenges
Lack of experience
Low fault demarcation and location efficiency
Low maintenance efficiency
Hard to improve customer
experience
• Lack of video quality monitoring means
• Hard to evaluate and optimize video experience
• Low O&M efficiency • Weak E2E performance
management capability
• Long fault handling time • Weak E2E fault demarcation and
locating capability
• Lack of E2E operations experience
Service Operations
Network O&M Platform O&M
O&M and operation competency based on video service experience
Video service capability Developer platform
Media asset management platform
Capability engine
Platform Layer
Dedicated bearer network
Wireless network
Network Layer
Application Layer
Enterprise training
IPTV Monitoring
Video meeting
….
Video Service Operation and Maintenance Learning Solution 4
Video Big Data Analytics Application Practice Training
4K Video Technology Evolution and Deployment Training
Hybrid Video Platform Integration Commissioning Training
IPTV/OTT Network Assessment/ Optimization and Reconstruction
Special Topic Training
IPTV/OTT Network Troubleshooting Special Topic Training
Video Platform Troubleshooting Special Topic Training
Information Dividend: Large Video Trend and Strategy
4K Video Network and Commercial Applications
IPTV/OTT Network O&M Competence Improvement Training Envision Video Platform Operation
and Maintenance Training 4K Video Service and Solution
Training Envision Video Platform Business
Operation Training
Video E2E Solution Training
Telecommunication Learning Trip-Video (MOOC)
Platform Maintenance Business Operation Network Maintenance
Video Platform O&M Engineer Video Network O&M Engineer Manager Marketing Operations
Personnel
MOOC Lecture + Case Seminar Scenario-based Practice
S-OJT
Basic
Intermediate
Special Topic
Senior Video Visualized O&M Competence Enhancement Training
Video Business Operation Best Practice Sharing
Hybrid Video Platform Operation and Maintenance Training
Hybrid Video Platform Business Operation Training
Video Service Operation and Maintenance Learning Solution 5
This Course Can Help You Training Design
• Master key elements from developing strategy to execution for operator’s video business
• Apply corresponding tools and templates • Learn successful experience of global video operations (operators and OTT
players)
Target Audience
• Case study
• Manager, staff from marketing, operation, engineering, customer service and maintenance teams
• Aligned team from different positions is recommended
• Scenario-based practice
• How to quickly acquire new subscribers, enhance experience and business innovation, and retain existing subscribers?
• How should related personnel align strategy and operate in collaboration to support the success of video business?
• How to build the ecosystem for cross border operation?
Challenges in Developing Video Business
Business platform
Network
Developer
Family Individual Enterprise
Tremendous content & Apps
Industrial video
Communication video
Entertainment video Fixed + mobile
videos
• Duration: 4 days
Course Outline
Video Business Developing Trend Methodology
Video Experience Framework
Marketing Method
Product Design
Video Big Data BLM
1. Video Business Strategy Development BLM methodology Insight into industry/customer/competitor/opportunity and self-evaluation Strategy development
Gap analysis
Basic service Inspired experience
Rich contents Fast TTM
Win-win ecosystem Smart Operations
3. Key Tasks for Strategy Execution Organization alignment Fast activation
Content aggregation Experience assurance
2. Video Business Innovation and Design
Video Service Operation and Maintenance Learning Solution
Training Design
Target Audience
6
Operators' Video Business Operation Predicament
How to monetize user retention and
pull new users？
This Course Can Help You
• Learn the big data technology application in video service operation
• Learn video big data application best practice
• Master the user profile and personalized recommendation implementation
method on the Universe Video Analytics platform
Unitary means, lack of initiative
operation methods
Data lagging, use value is
low
Recommended policies cannot be configured,
personalized recommendation cannot be
supported
Key Application Scenarios
Operation Assessment
Experience Managemen
t
User Developmen
t
Content Operation
Course Outline
• Manager, staff from marketing, operation and maintenance teams
1. Video big data technologies and principles
Key technology of Video Big Data
Data source of Video Big Data
Operation Assessment Experience Management
3. Video Big Data solution and practice Video Big Data user profile practice Video Big Data personalized recommendation practice
2. Video Big Data application scenarios and cases
User Development Content Operation
Data processing procedure of Video Big Data
• Case study • Scenario-based practice • Duration: 3 days
Video Service Operation and Maintenance Learning Solution 7
Video Experience Management Challenges
This Course Can Help You
• Practice user-level video service E2E monitoring in real time to accelerate service O&M transformation.
• Practice video experience quality difference analysis and optimize to continuously improving user experience.
• Practice user video experience deterioration problem locating and demarcation to support customer service demarcation and reasonable handling suggestions
Methodology and Tools
SQM U-
Traffic
SIG vCEM BLM
Course Outline
Training Design
Target Audience
Video Experience
O&M efficiency is low
Lack of cross-vendor network counters
Isolated, many systems and departments
System tools flotsam
Manufacturer*N1 System*N2
Dimension*N3
On-demand video frame freezing in
a large proportion
• Operation and Maintenance Engineer
• Case study • Scenario-based practice • Duration: 3 days
1. Video service experience measurement system
vMOS U-vMOS
VideoSense (SQM+uTraffic) based O&M Solution VideoSense (SIG+uTraffic) based O&M Solution V-CEM based O&M Solution
3. Video service visualization O&M Practice
Video service E2E real-time monitoring practice Video experience quality difference analysis practice Video experience problem demarcation and locating practice User behavior and service development analysis practice
2. Video service visualization O&M Solution
Video Service Operation and Maintenance Learning Solution 8
Mirror environment, video E2E service simulation
E2E video fault demarcation, locating and processing
Video E2E service network assessment and optimization
Video E2E service commissioning and deployment
4 Abundant and flexible way of learning
3
Flexible teaching mode
Online learning
Classroom learning
Practice-based
training
S-OJT
Video operations best practice sharing
2
Industry-wide practice sharing (carriers, OTT)
Operations workshop (strategy, smart operations
and precise marketing)
E2E video O&M competency improvement
1
Service
Operations
Network O&M
Platform O&M
Video Service Operation and Maintenance Learning Solution 9
Customer Care Competency • Trouble Handling Procedure Sales
Skill • Customer Retention
O&M Team: 14 Customer Care Team: 300+ Installation Team: 3000+
Build Video Service Experience Assessment System
Installation Within 1-day
Maintenance & Fix within 1-day
Solution Value
Installation Competency • Standardized Installation • Troubleshooting
Operation Competency • Operating Management • Service Experience Measurement
Topics • Service Best-Practice
Maintenance Competency • E2E QoS Monitoring • E2E QoS Optimization
Installation Team
Customer Care Team
• Skillful Sales Techniques • Fast Customer
Response • Fast Service Provision
Challenge
Grow 2 Million new subscriber in one Year
Maintenance Team
Operation Team
• Quick Subscriber Development
• Customer Experience Improvement
• Service Quality Assurance
OJT
M-Learning
Expert Workshop
Case Study
Copyright© 2017 Huawei Technologies Co., Ltd. All Rights Reserved. The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time without notice.
